Article
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Euromonitor Strategy Briefings, August 2018
Offers an industry overview of computers and peripherals in the US, which includes key trends and developments in addition to market data.
Article
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WARC Category Intelligence, June 2018
Global strategies, campaign updates and trends in the mobile devices category.
Article
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WARC Category Intelligence, June 2018
Global strategies, campaign updates and trends in the gaming category.
Article
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Brian Carruthers, Event Reports, DMEXCO, September 2019
Salesforce, the cloud-based software firm, believes that trust is going to become increasingly important for companies and brands.
News
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20 September 2019
Advertising is still in its infancy on smart speakers, but a new study expects it to mature quickly as inventory becomes more widely available – and China will be a crucial market.
Case Study
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SABRE Awards, Asia-Pacific, Marketing to Youth, Gold, 2019
HONOR, the smartphone brand, worked with an artist to create an art instillation that contributed to the three million sales of the HONOR 10 phone globally.
Case Study
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SABRE Awards, Asia-Pacific, Technology: Hardware, Gold, 2019
Mobileye, a developer of vision-based advanced driver-assistance systems (ADAS), reached KOLs and promoted the adoption of its safety systems on public transport in China.
Case Study
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SABRE Awards, Asia-Pacific, Consumer Marketing (New Product), Gold, 2019
HONOR (Huawei), a smartphone brand, leveraged the festival of lights, Diwali, the biggest celebration in India of shared joy and family, to connect with consumers.
Case Study
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SABRE Awards, Asia-Pacific, Regional, Gold , 2019
Vivo, a brand of smartphone, was able to reach 157 countries and markets, including key markets across Asia, as a result of its highly targeted media programme.
Case Study
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SABRE Awards, Asia-Pacific, Home & Furniture, Gold, 2019
Bosch, the home appliances brand, worked with influencers to exceed its sales target for its Unlimited vacuum cleaner among consumers in Singapore.
Case Study
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SABRE Awards, Asia-Pacific, Consumer Electronics, Gold, 2019
Staqu, a technology company, successfully expanded its service offerings to wider regions in India as a result of its PR campaign.
News
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12 September 2019
With its latest iPhone event, Apple made headlines less for its flagship device as for its new willingness to undercut, bundle, and price competitively.
Article
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Brian Carruthers, Event Reports, MRS The Future of B2B Research, June 2019
The office environment is changing and B2B research methodology has had to adapt accordingly, as simple site visits are no longer enough.
News
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28 August 2019
The global smart speaker market continues to grow, with the US’s Amazon still the biggest seller. However, China’s Baidu has seen vertiginous growth to unseat Google in second place, according to a new report by Canalys.
News
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21 August 2019
Chinese smartphone brand Oppo has bolstered its global sales and global marketing business units as it seeks to leverage growing momentum in Asia's emerging markets. The company has named Brian Shen as VP and President of global marketing, ...
News
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21 August 2019
Sponsorship has generally been the approach brands have taken with regards to gaming but they stand to gain more from targeted, in-game ads, according to the owner of franchises as varied as Call of Duty and Candy Crush.
Article
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Euromonitor Strategy Briefings, August 2019
E-sports will benefit from the continuing growth of mobile gaming, as well as the increased penetration of mobile devices at an earlier age.
Article
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Euromonitor Profiles, August 2019
This Company Profile from Euromonitor provides key details and analysis of Haier Group.
Opinion
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James Draper, August 2019
Gaming is growing, and advertisers have an opportunity to reach gamers in new ways. Bidstack’s James Draper argues that in-game advertising brings the scale of mass-media exposure without ruining playing experiences.
News
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31 July 2019
Huawei revenue continues to grow and its smartphone sales are recovering, despite it being blacklisted by the US government and incurring local promotional difficulties in Singapore.
News
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29 July 2019
Chinese internet giants are fighting it out in the field of customer relationship management (CRM) technology, with Baidu and Alibaba announcing new moves at the same time.
Case Study
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SABRE Awards, South Asia, Technology, 2019
Honor, a Huawei-owned smartphone brand, leverage the festival of lights, Diwali, to connect with consumers in India, leading to one million smartphones sales.
Case Study
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SABRE Awards, South Asia, Business-To-Business Marketing, 2019
SiFive, a tech company, increased the awareness of and fostered knowledge on RISC-V technology in India.
News
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23 July 2019
Online publishers using metered paywalls that have been relying on the capability to intercept incognito mode sessions on Google Chrome will soon have to rethink their strategy.
News
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23 July 2019
Huawei’s founder and CEO Ren Zhengfei has said he expects handsets shipments to grow by almost a third globally in a year marked by the Chinese company’s blacklisting by the US government.
