Technology & electronics

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Article • Euromonitor Strategy Briefings, August 2018

Offers an industry overview of computers and peripherals in the US, which includes key trends and developments in addition to market data.

What’s working in mobile devices

Article • WARC Category Intelligence, June 2018

Global strategies, campaign updates and trends in the mobile devices category.

What's working in gaming

Article • WARC Category Intelligence, June 2018

Global strategies, campaign updates and trends in the gaming category.

Intel: She Will Connect

Case Study • SABRE Awards, Africa, Western Africa, Gold, 2019

Intel, a technology company, launched a Facebook advertising campaign in Africa that encouraged women to follow its She Will Connect programme, aimed at equipping women with tech skills.

Sage: Sage rAInbow Campaign 2018

Case Study • SABRE Awards, Africa, Media Relations, Gold, 2019

Sage South Africa, a software company, raised awareness of domestic violence in South Africa by hosting a breakfast event for media houses, and generating public awareness through social outputs.

F5: Cloud Africa

Case Study • SABRE Awards, Africa, Business-To-Business Marketing, Gold, 2019

F5, an application services company, launched a research report and used its findings as PR material to increase awareness of its cloud capabilities in Africa.

SAS: Meet the man who hears colours

Case Study • SABRE Awards, Africa, Public Education , Gold, 2019

SAS, a software company, launched a media event that introduced Neil Harbisson, the world's first and only cyborg, to promote the notion of AI.

Philips: #ShaveToRemember

Case Study • SABRE Awards, Africa, Digital Campaign, Gold, 2019

Philips, an electronics company, launched a mobile barbershop in partnership with the Nelson Mandela Foundation to give the famous Nelson Mandela line haircut to people in Johannesburg, symbolising Mandela's values in a divided world.

Siemens: Fabric

Case Study • SABRE Awards, Africa, Best in Show, Platinum, 2019

Siemens, an automation company, used data from Lagos, Nairobi and Johannesburg to create unique fabrics for a truly African fashion collection that shows the power of data-connected cities.

Niantic’s augmented future

Article • Sam Peña-Taylor, Event Reports, MWC Barcelona, February 2019

Niantic is the $4bn startup behind the mobile gaming hit Pokémon Go, but the company goes far deeper than just the game as it vies for a position at the crossroads of augmented reality.

VMware: Employees First – VMware Elevates Employees as Drivers of Digital Transformation

Case Study • SABRE Awards, North America, Technology: Software & Services, Gold, 2019

VMware, a software company, generated more than 1,400 leads as a result of its social media effort to highlight employee technology pain points in the US.

Microsoft: Making Gaming More Inclusive with the Xbox Adaptive Controller

Case Study • SABRE Awards, North America, Technology: Hardware, Gold, 2019

Microsoft, a technology company, launched the Xbox Adaptive Controller in the US to help gamers with limited mobility.

Cisco: The Bridge to Possible

Case Study • SABRE Awards, North America, Institutional Image, Gold, 2019

Cisco Systems, a multinational technology conglomerate, showed its employees and US consumers the heart of its organisation by promoting a platform that told its backstory and explained how it was doing good with tech innovation.

League of Legends: a full sports vertical

News • 06 May 2019

Since being launched in 2009, League of Legends has evolved in a way that other games have not, becoming a “full sports vertical” that supports professional leagues and attracts brands in much the same way that regular sports do.

Huawei plans to launch the world's first 5G TV

News • 03 May 2019

Chinese tech giant Huawei, already the largest telecoms equipment company and the second-largest smartphone vendor in the world, is now reported to be working on plans to launch the world’s first 5G television as early as this year.

What brands need to know about targeting gamers

Article • Brian Carruthers, Event Reports, Advertising Week Europe, March 2019

Advertisers shouldn’t think in terms of gamers as a target market – they need to get more granular and understand the different segments within this audience.

How League of Legends became a global e-sports phenomenon

Article • Brian Carruthers, Event Reports, Advertising Week Europe, March 2019

Since 2011, Riot Games has been developing a global e-sports infrastructure around its League of Legends game to attract viewers and brands.

Google Assistant: Make Google Do It

Case Study • Isobel Dela Torre, Indra Permadi, WARC Awards, Shortlisted, Effective Content Strategy, 2019

Google, the technology company, used a range of tools to show people in Indonesia how easy and useful it was to use Google Assistant, in order to increase the number of users.

China's evolving gaming environment

News • 25 April 2019

Gaming is big business in China – the video gaming market is four times bigger than the movie industry – but recent regulatory interventions have the potential to reshape the environment.

Tefal: Getting people to barbecue at 50ºC

Case Study • Alvaro Bretel, WARC Awards, Shortlisted, Effective Social Strategy, 2019

Tefal, the global cookware brand, used whole-funnel marketing to extend the purchase season and increase sales of its electric grill in Saudi Arabia and the UAE.

Apple's services pivot sees big investment

News • 16 April 2019

Apple is investing heavily in its video games service, Arcade, which, if it can get the mix right, is estimated to outgrow both its news and TV subscription revenues.

Samsung claims leadership position amid profit drop

News • 11 April 2019

Samsung, the South Korean electronics giant – and according to some measures the world’s largest advertiser – remains bullish about its prospects at the centre of the digital universe, even as slowing smartphone sales indicate ...

Google Cloud: Ask the Cloud

Case Study • Jane Dorsett , Ellie Gogan-Tilstone, Chris Oliver, WARC Awards, Shortlisted, Effective Innovation, 2019

Search engine Google used direct marketing to target chief technology officers in the US to achieve growth in the B2B cloud computing market.

Beko: The D-Remote

Case Study • Tahaab Rais, WARC Awards, Shortlisted, Effective Innovation, 2019

Manufacturer Beko used online video, influencer marketing, PR and a specially created TV remote control to improve its brand relevance with men and increase sales of its smart TVs in Turkey.

The media transformation of Electrolux

Article • Brooke Hemphill, Event Reports, Programmatic Summit, March 2019

Marty Carroll, Global VP Digital Marketing at Electrolux Global, explained how the appliance manufacturer implemented a global media transformation programme.

Gaming: An exploration of how the gaming landscape is changing

Article • Nisa Bayindir and Duncan Kavanagh, Research on WARC, March 2019

Gaming entertainment has come a long way, but evolving trends, such as mobile gaming, spectator gaming and cloud gaming have brought big changes to the industry.
Pay to play: The e-sports opportunity for sponsors

Article • Sam Grimley, WARC Best Practice, March 2019

Addresses the opportunity of e-sports for brand sponsors and advises on how to best utilise the sector's unique attributes.
Trend Snapshot: Fortnite and the rise of mass-participation games

Article • Sam Peña-Taylor, WARC Trends, March 2019

Details some of the cultural and business angles of Fortnite, the mass-participation shoot-em-up, an extremely popular game with particular interest from Generation Z audiences.
Apple Inc (Consumer Electronics)

Article • Euromonitor Company Profiles, February 2019

This Company Profile from Euromonitor provides key details and analysis of Apple Inc.
Asian Strategy Report: Lessons from the 2018 WARC Prize for Asian Strategy

Article • WARC Exclusive, November 2018

Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Prize for Asian Strategy 2018.
The Future 100: Trends and change to watch in 2018

Article • J. Walter Thompson Intelligence, Research on WARC, December 2017

This annual report by J Walter Thompson Intelligence charts 10 emerging trends across 10 sectors that will shape marketing globally in 2018, spanning culture, tech, travel and more.