Article
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Euromonitor Strategy Briefings, August 2018
Offers an industry overview of computers and peripherals in the US, which includes key trends and developments in addition to market data.
Article
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WARC Category Intelligence, June 2018
Global strategies, campaign updates and trends in the mobile devices category.
Article
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WARC Category Intelligence, June 2018
Global strategies, campaign updates and trends in the gaming category.
Case Study
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Jay Chiat Strategic Excellence Awards, Gold, National Strategy, 2019
Microsoft, a technology company, launched the Xbox Adaptive Controller in the US to help gamers with limited mobility.
News
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15 October 2019
Samsung Electronics America, the electronics manufacturer, is focusing on marketing experiences as a powerful means of engaging consumers, especially millennials and members of Gen Z.
Article
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Stephen Whiteside, Event Reports, Advertising Week New York, September 2019
Samsung Electronics America, the electronics brand, believes that experiences are the next frontier for its marketing strategy.
News
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14 October 2019
Travel technology company Amadeus has launched its advertising platform travel audience in Asia Pacific, which is aimed at helping advertisers reach consumers in the largest and fastest growing travel market in the world.
Article
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Jack Miles, WARC Exclusive, October 2019
Considers how tech marketers will need to address The 5th Wave of Computing – the convergence of the internet of things, artificial intelligence and 5G.
Article
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Brian Carruthers, Event Reports, DMEXCO, September 2019
Looks at how online gaming platform Twitch is developing and why advertisers might want to consider adding it to their media mix.
News
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07 October 2019
Baidu, the Chinese tech giant, overtook Google this summer to become the second-largest vendor of smart speakers in the world, but a senior executive believes the company can go further by turning the devices into the next smartphone.
Opinion
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BrandIndex, October 2019
This month, Apple’s iPhone achieved the highest uplift in Ad Awareness of any brand in the UK with a +7.9 change Made in the company’s clean and crisp style, Apple’s latest advert displays the key features behind Apple’s newest range of iPhones, including enhanced cameras, facial recognition technology and the fastest processing chip ever used in a mobile phone.
News
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02 October 2019
Chinese smartphone brand OPPO has signed a multi-year partnership with video game publisher Riot Games, marking its first significant foray into the gaming and e-sports arena.
Article
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Euromonitor Strategy Briefings, September 2019
An introduction to voice commerce, including ecosystems, Customer Lifetime Value and the road ahead for this new way to shop.
Article
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Stephen Whiteside, Event Reports, Advertising Week New York, September 2019
Microsoft, the technology company, believes that inclusive marketing is an essential objective that should be applied across touchpoints and campaigns.
News
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30 September 2019
Microsoft, the tech giant, has introduced a definition called “inclusive marketing” that can help brand custodians embed accessibility into their innovation efforts, strategies and campaigns.
News
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30 September 2019
Google celebrated its 21st anniversary last Friday and it came as timely new research into the expectations of UK consumers when searching for brand information online revealed that just 18% trust the results every time.
Case Study
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ARF Ogilvy Awards, Bronze, 2019
JennAir, the US premium appliance manufacturer raised sales and reversed declining brand health metrics by changing category expectations and embracing the truth that progress demands defiance.
Case Study
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ARF Ogilvy Awards, Gold, 2019
KitchenAid, a brand of kitchen appliances, promoted its brand in the US by launching Made for Makers, a campaign that used personalised content to reach out to food makers.
Case Study
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ARF Ogilvy Awards, Bronze, 2019
Samsung, an electronics company, promoted its new Galaxy Note9 mobile pone by launching a Galaxy Skin for popular online game Fortnite, which was promoted through an online video with a famous gamer.
Case Study
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ARF Ogilvy Awards, Gold, 2019
HP, a technology and software company, launched a social experiment that challenged Americans' social constructs of family to reinforce its leadership in diversity and inclusion.
News
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26 September 2019
Successful brands of the future will require customers' trust, but while technology is a factor in the current breakdown of trust it can also help build it, according to the CMO of Salesforce.
News
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20 September 2019
Advertising is still in its infancy on smart speakers, but a new study expects it to mature quickly as inventory becomes more widely available – and China will be a crucial market.
Article
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Brian Carruthers, Event Reports, DMEXCO, September 2019
Salesforce, the cloud-based software firm, believes that trust is going to become increasingly important for companies and brands.
Case Study
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SABRE Awards, Asia-Pacific, Regional, Gold , 2019
Vivo, a brand of smartphone, was able to reach 157 countries and markets, including key markets across Asia, as a result of its highly targeted media programme.
Case Study
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SABRE Awards, Asia-Pacific, Consumer Marketing (New Product), Gold, 2019
HONOR (Huawei), a smartphone brand, leveraged the festival of lights, Diwali, the biggest celebration in India of shared joy and family, to connect with consumers.
