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Technology & electronics

1,961 results found

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Computers and peripherals in the US

Article • Euromonitor Strategy Briefings, August 2018

Offers an industry overview of computers and peripherals in the US, which includes key trends and developments in addition to market data.

What’s working in mobile devices

Article • WARC Category Intelligence, June 2018

Global strategies, campaign updates and trends in the mobile devices category.

What's working in gaming

Article • WARC Category Intelligence, June 2018

Global strategies, campaign updates and trends in the gaming category.

HP's online video success story

News • 16 July 2019

HP, the technology giant, has driven sales of its secure printers through the smart use of customer insights and leveraging the power of online video with a narrative content initiative entitled “The Wolf: True Alpha”.

How the voice of the customer became the currency at Fujitsu

Article • Brian Carruthers, Event Reports, MRS The Future of B2B Research, June 2019

Over five years Fujitsu’s Voice of the Customer program has become central to how the IT hardware and services giant operates.

How action-packed online video boosted demand for HP’s secure printers

Article • Reed Karaim, Event Reports, Brand Marketing Summit, May 2019

Compelling online video helped HP, the information technology company, boost demand for its secure printers among business-to-business customers.

China's gamers are open to brands sharing the stage

News • 08 July 2019

Gamers are accepting of brand association and cooperation, according to a new study, which points towards how brands can bring gamification into their media plans.

OMD China Rhythm: Gamers

Article • Research on WARC, July 2019

A new study looks at gamer behaviours in China and the effectiveness of advertising to this audience.

China’s premium strategy

Article • Doreen Wang, Admap, July 2019

Looks at how China's internal market has become a test bed for Chinese companies to build premium brands that satisfy the demand for consumption of luxury or premium items.

Apple’s secret to iconic marketing: Keep it simple

Article • Anna Hamill, Event Reports, Cannes Lions, June 2019

Apple, one of the world’s iconic brands, has applied its core principles of simplicity, humanity and creativity to produce game-changing products and advertising for more than 30 years.

OPPO targets European sporting events

News • 17 June 2019

OPPO, the Chinese smartphone maker, sees Europe as essential to its global expansion ambitions and is leveraging sports sponsorship – including the current Cricket World Cup – as a central part of that aim.

Google: Chrome Music Lab – Song Maker

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Tech giant Google launched the Chrome Music Lab's Song Maker tool in the US as full music creation tool for anyone interested in music.

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Apple, a technology company, promoted its Animoji feature on iPhones in the US by partnering with Grammy-nominated artists to produce Animoji music videos.

Google Cloud: Know What Your Data Knows

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Google Cloud, a tech service, used the NCAA basketball tournament to display the value the brand offers to IT decision makers in Fortune 500 companies in the US.

Apple: Three Minutes

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Apple, a technology company, created an emotional connection with consumers in China by launching a film surrounding Chinese New Year, shot entirely on an iPhone.

Canon Vs Smartphone

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Canon, a camera brand, launched a three phase campaign in the Nordics that smashed preconceptions and let people rent a Canon to prove its superiority over a smartphone camera.

Apple: @Apple – Countless Perspectives

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Apple, a technology company, promoted the iPhone's camera among consumers globally by launching an Instagram account featuring only pictures shot on iPhones.

IBM: Cognitive Couture

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

IBM, a computer hardware company, established Watson as the leading AI for business in Australia, India and China by creating cultural capital in its support of fashion in these regions.

Samsung Electronics Benelux: Samsung Smartsuit

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Samsung, the electronics company, increased its awareness in the Netherlands by sponsoring Dutch Skaters during the Winter Olympics.

Noblex: The All-In Promo

Case Study • Cannes Creative Lions, Gold, Creative Effectiveness Lions, 2019

Noblex, an electronics manufacturer, increased sales of its 4K HD TVs in Argentina by launching a promotion during the 2018 Football World Cup that offered refunds if the national team didn�t qualify.

Microsoft Xbox Design Lab Originals: The Fanchise Model – Turning Fans Into Fanchises

Case Study • Cannes Creative Lions, Gold, Creative Effectiveness Lions, 2019

Microsoft, a multinational technology company, increased awareness and sales of the Xbox Design Lab by launching a new e-commerce platform that allowed gamers to buy and sell their own designs.

Dimension Data: Reinventing brand perceptions at the Tour de France

Case Study • Marketing Society UK, The Brave Awards, Winner, Brand Communication B2B, 2019

Dimension Data, the information technology company, brought technical solutions to the Tour De France, which helped to communicate the company’s innovation capabilities and contributed to its USD526m sales pipeline.

Intel at Mobile World Congress 2018

Case Study • Design Business Association, Bronze, 2019

Intel, the manufacturing and technology company, created a booth for Mobile World Congress, which made it the most visited and recalled stand at the event in Barcelona.

IBM #FindTheAdvantage

Case Study • Marketing Society UK, The Brave Awards, Highly Commended, 2019

IBM, a US multinational information technology company launched a campaign – demonstrating how athletes from different sports could gain an advantage over their competitors – to promote the brand and sponsorship of the Wimbledon Championships in the UK.

Google's gaming service runs contrary to expectations

News • 11 June 2019

Google has released details of its forthcoming Stadia gaming product, with analysts questioning whether the platform’s offer will allow the company the kind of dominance it enjoys elsewhere in the ultra-competitive gaming space.