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Technology & electronics

Companies in the technology & electronics sector include manufacturers of cutting-edge technology such as mobile phones, games consoles, other computing products and broader technologies such as virtual reality. It also includes items such as home appliances. Advertising in the sector tends to be a blend of corporate-level brand advertising and marketing for specific products.

Key Reading

Important papers from across the Warc database

Analysis of the global consumer electronics industry, including the current state of the market, leading companies and brands, as well as trends and forecasts of future developments.
Ten tech trends that will impact brands, business and connected consumers over the coming years.
A look at augmented and virtual reality systems and the immersive possibilities that they bring to marketing.
An overview of Apple's retail arm, which manages its own stores and reseller relationships globally.

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