Technology & electronics

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Article • Euromonitor Strategy Briefings, August 2017

Offers an industry overview of computers and peripherals in the US, which includes key trends and developments in addition to market data.

Whirlpool: Care Counts laundry program

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018

Whirlpool, a home appliances manufacturer, created a laundry program aimed at reducing, and raising awareness of, chronic student absenteeism from school in the US.

NETSCOUT: Lo And Behold

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018

NETSCOUT, an application and network performance management products provider, increased sales by creating a campaign that quickly developed into a full-length documentary, screened across important US film festivals.

HP Reinvent Security

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018

HP Inc, an American technology company, created awareness of the dangers of a hacked printer by launching a global episodic film series, entitled The Wolf.

MailChimp: Did You Mean MailChimp?

Case Study • Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2018

MailChimp, a marketing automation platform, launched a campaign based on a meme that was created after its brand name was mispronounced on the popular podcast Serial, to increase brand awareness in the US.

What's working in gaming

Article • WARC Exclusive, June 2018

Global strategies, campaign updates and trends in the gaming category.

HP message to Cannes: Brand purpose drives enterprise

Article • Stephen Whiteside, Event Reports, Cannes Lions, June 2018

HP, the technology company, is leveraging the power of purpose as a fundamental component of its strategy in various areas of its business.

If you don’t play games, its game over

Opinion • Liu Yi, June 2018

Gaming is mainstream in China, where more than 200 million people engage in eSports. But for marketers to succeed in gaming requires a unique approach, says Liu Yi of the Mindshare Gaming Hub.

Jack in the Box gets a taste for eSports

Article • Stephen Whiteside, Event Reports, IEG Conference, April 2018

Jack in the Box, the quick-service restaurant chain, is moving into the world of eSports to engage consumers in new ways.

Lessons from the WARC 100 2018

Article • David Tiltman, Heather Andrew and Jenny Hall, WARC Webinars, June 2018

David Tiltman, Head of Content at WARC, Heather Andrew, UK CEO of Neuro-Insight, and Jenny Hall, SVP of Creative Strategy at Digitas, discuss some of the key commonalities that link the most awarded campaigns in the WARC 100 rankings for effectiveness.

Canon: 365 Days of Summer

Case Study • Laura Di Simone, WARC Awards, Entrant, Effective Content Strategy, 2018

Canon, the photography brand, used social media to reconnect with consumers and increase sales in Europe.

Samsung: #ShareTheStage

Case Study • Zanna Wharfe, Jenny Barthe, Andre van Loon, Ross Taylor, WARC Awards, Entrant, Effective Content Strategy, 2018

Leading smartphone producer Samsung created an audience-led campaign that increased its appeal among a wider audience in the UK.

Microsoft: Skype-a-Thon

Case Study • Austin Martin, WARC Awards, Entrant, Effective Social Strategy, 2018

Technology company Microsoft launched the Skype-a-Thon event to show how using Skype in classrooms could benefit students from all over the world.

CSRA: Think Next. Now

Case Study • WARC Awards, Entrant, Effective Use of Brand Purpose, 2018

CSRA, a US information technology company, used on- and offline media to position itself as the IT contractor of choice for the US government.

From Google to Amazon: Bose 360-degree e-commerce search strategy

Case Study • MIXX Awards, Bronze, Search Advertising, 2018

Bose, an audio equipment brand, redesigned its search strategy in order to increase revenue and return on ad spend in the UK.

From on-device to out-of-home: Measuring the whole picture of campaign effectiveness for Google

Research Paper • IAB Europe Research Awards, Brand Advertising Effectiveness, Winner, 2018

On Device Research, a research company, launched a campaign in the UK to raise brand consideration of the new Google Pixel 2.0 handset, alongside broader awareness and purchase intent driving goals.

Beats: #BEHEARD - AJ Fight of the century

Case Study • MIXX Awards, Bronze, Branded Content, 2018

Beats, an audio products brand, reinforced its connection with British sporting to create real-time social media content in order to increase brand buzz.

LG Electronics: Bring Cinema Home

Case Study • AME Awards, Gold, 2018

LG Electronics, a multinational electronics company, promoted its range of OLED and SUPER UHD TVs in Australia by creating a pop-up cinema for the public to experience the technology for themselves.

Citrix & Red Bull Racing: This is how the future works

Case Study • AME Awards, Silver, 2018

Citrix, an American multinational software company, increased site traffic and share of voice by creating an entire digital ecosystem to reach business and IT decision makers.

PlayStation: Play Everything

Case Study • AME Awards, Bronze, 2018

PlayStation, a video gaming brand, launched the Play Everything campaign in Singapore to engage audiences.

Whirlpool Canada: Sama's Lunchbox

Case Study • AME Awards, Bronze, 2018

Whirlpool Canada, a leading marketer and supplier of home appliances, launched the Sama's Lunchbox campaign in Canada to bring the community together.

Samsung: The Missed Spaceflight

Case Study • MIXX Awards, Bronze, Virtual and Augmented Reality, 2018

Samsung, a multinational conglomerate, recreated the historical Soyuz 30 spaceflight using Samsung Galaxy S8 and Gear VR, to support the launch of the products in Poland.

Kaspersky Lab: The Data Dollar Store

Case Study • AME Awards, Gold, 2018

Kaspersky Lab, a cybersecurity business, encouraged people in the UK to protect their data by turning personal data into a currency.

LG Electronics: Nano Cell Super Match (LG Nano Cell TV)

Case Study • AME Awards, Finalist, 2018

LG Electronics, a multinational electronics company, launched a campaign in South Korea to explain the importance of TV viewing angles and introduce Super UHD TV.

World of Tanks Action Star

Case Study • AME Awards, Finalist, 2018

World of Tanks, a video game brand, launched a campaign in the US to increase brand awareness.

Eight consumer trends every telco brand should know

Article • Felim McGrath, Admap Magazine, January 2018, pp. 38-39

How consumers are engaging with their smart devices is essential knowledge for telecoms companies to position their brands in the right way.
The Future 100: Trends and change to watch in 2018

Article • J. Walter Thompson Intelligence, Research on WARC, December 2017

This annual report by J Walter Thompson Intelligence charts 10 emerging trends across 10 sectors that will shape marketing globally in 2018, spanning culture, tech, travel and more.
Consumer Electronics Global Industry Overview

Article • Euromonitor Strategy Briefings, July 2017

This report provides an overview of the global consumer electronics industry, including the current state of the market, leading companies and brands, as well as trends and forecasts of future developments.
Beats By Dre: How the power of music led Beats to victory

Article • Simon Wassef and Stephen Pirrie, Account Planning Group (UK), Gold, 2017

Beats by Dre, a headphones brand, successfully established itself in the global headphones market by pairing with sports to promote its product as a tool for victory.
Whirlpool's Care Counts: Brand purpose can make a difference

Article • Mel Gray, Brian Sherwell, David Chriswick, WARC Awards, Grand Prix and Partnership Special Award, Best Use of Brand Purpose, 2017

This case study describes how US appliances manufacturer Whirlpool built on its Every day, care campaign to create the Care Counts programme, which installed washers and dryers in schools to give disadvantaged students access to laundry facilities to boost attendance rates.
The sports media of 'now': how fans will experience the 2018 FIFA World Cup

Article • Brian Carruthers, Event Reports, Advertising Week Europe, March 2017

This article describes how Copa90, the football website, is preparing for the new media landscape that waits for the 2018 World Cup Finals in Russia.