Advertising best practice, evidence and insights

Article • Euromonitor Strategy Briefings, August 2018

Offers an industry overview of computers and peripherals in the US, which includes key trends and developments in addition to market data.

What’s working in mobile devices

Article • WARC Category Intelligence, June 2018

Global strategies, campaign updates and trends in the mobile devices category.

What's working in gaming

Article • WARC Category Intelligence, June 2018

Global strategies, campaign updates and trends in the gaming category.

Xbox: Changing the Game

Rankings • WARC Effective 100, 2020

Xbox, Microsoft’s gaming brand, introduced the Xbox Adaptive Controller in the US to make gaming inclusive to all.

Noblex: The All-In Promo

Rankings • WARC Effective 100, 2020

Noblex, the electronic manufacturer, leveraged the 2018 World Cup to boost TV sales in Argentina by betting on Argentina qualifying for Russia 2018.

Xbox Design Lab Originals: The Fanchise Model – Turning Fans into Fanchisees

Rankings • WARC Effective 100, 2020

Xbox, Microsoft’s gaming brand, transformed its consumers into entrepreneurs in a campaign that allowed gamers to design and then sell their own Xbox game consoles.

Minecraft: Coral Crafters

Rankings • WARC Effective 100, 2020

Minecraft, the video game, engaged its US players by aiding coral growth in the ocean.

Google Assistant: Ok Google, start the movie

Rankings • WARC Media 100, 2020

AI-powered voice assistant Google Assistant drove awareness of its technological abilities in Germany by integrating itself into cinema advertisement breaks.

Samsung: Do What You Can't Jimmy Fallon

Rankings • WARC Media 100, 2020

Samsung, a technology company, showed Americans the power of the Galaxy S10+’s camera by filming a whole episode of The Tonight Show on the phone.

Samsung Galaxy: Samsung x Fortnite – The Galaxy Skin

Rankings • WARC Media 100, 2020

Samsung, a technology company, launched the Galaxy Note9 phone by tapping into the power of Fortnite gamers.

Intel: Hack The City

Rankings • WARC Media 100, 2020

Intel, an American technology company, partnered with National Geographic to launch Hack The City, a campaign that helped solve problems in Sao Paulo through a joint venture of Intel’s technology and talented people in the city to construct visual solutions and sculptures.

Google Home: A little help with the footy, like only Google can

Rankings • WARC Media 100, 2020

Google partnered with the Australian Football League and ran an integrated campaign demonstrating all the ways Google Home could help football fans to be closer to the sport they love.

Huawei: StorySign

Rankings • WARC Media 100, 2020

Mobile phone brand Huawei made literacy accessible for everyone by creating a platform that translated children’s books into sign language.

Smartphone sales continue to grow in Southeast Asia

News • 06 March 2020

Global smartphone sales declined 2% last year, but Southeast Asia bucked the trend after recording sales volume growth of 1% to US$23bn, a new report has shown.

Minecraft: Coral Crafters

Case Study • Case Studies on WARC, 2018

Minecraft, the Microsoft-owned video game, built excitement for the launch of a game update by engaging its environmentally-conscious players in a community effort to aid coral growth in the oceans.

KitchenAid cooks up innovative YouTube strategy

News • 04 March 2020

KitchenAid, the appliance brand owned by Whirlpool, deployed a smart ad sequencing strategy as it engaged consumers on YouTube, the video-sharing platform.

KitchenAid uses “moment marketing” YouTube strategy to boost awareness and recall

Article • Reed Karaim, Event Reports, IAB Annual Leadership Meeting, February 2020

KitchenAid, the home appliances line owned by Whirlpool, leveraged a dynamic YouTube ad campaign to drive brand awareness and recall.

Visit Xbox: The birth of gaming tourism