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Technology & electronics

Companies in the technology & electronics sector include manufacturers of cutting-edge technology such as mobile phones, games consoles and other computing products. It also includes items such as home appliances. Advertising in the sector tends to be a blend of corporate-level brand advertising and marketing for specific products (a new phone model, for example).

Key Reading

Important papers from across the Warc database

This article examines ten tech trends that will impact brands, business and connected consumers over the coming years. These data-rooted predictions include invisible analytics, virtual reality, artificial intelligence, wearables, drones, connected cars and 3D printing.
A look at augmented and virtual reality systems and the immersive possibilities that they bring to marketing.
An overview of Apple's retail arm, which manages its own stores and reseller relationships globally.
This article discusses artificial intelligence (AI) – "machine learning" – and its implications for marketing.
How Watson, IBM's cognitive-computing platform, could assist marketers through aggregate learning and digital personalisation.

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