Article
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Euromonitor Strategy Briefings, August 2018
Offers an industry overview of computers and peripherals in the US, which includes key trends and developments in addition to market data.
Article
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WARC Category Intelligence, June 2018
Global strategies, campaign updates and trends in the mobile devices category.
Article
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WARC Category Intelligence, June 2018
Global strategies, campaign updates and trends in the gaming category.
News
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11 December 2019
This year’s Singles Day from Alibaba-owned Tmall featured a game that increased the platform’s stickiness ahead of its biggest annual shopping day, indicating a powerful tool for the Chinese e-commerce giant to fight the rising costs of new user ...
News
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11 December 2019
Apple’s Safari browser is used by over half of Americans and over a fifth of the worlds mobile internet browsers, so when the iPhone maker announced two years ago that it would stop websites from tracking users around the internet there was ...
News
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06 December 2019
Japanese gaming giant Nintendo has teamed up with Tencent, the world’s largest gaming company, to launch a Chinese version of its Switch console even though China’s gaming industry mostly occurs on PCs and mobile devices.
News
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05 December 2019
The vastly resourced Amazon Web Services is set to work with telco Verizon in offering a 5G edge computing service that will push processing power closer to users and reduce latency, as part of a bid to outpace direct competitor Microsoft in this ...
Case Study
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MRS Awards, Finalist, MRS Award for Business-to-Business Research, 2019
Fujitsu, a technology equipment and services company, launched an ongoing feed of in-depth customer views in the UK and Ireland to change its approach to one that was closer aligned with customer satisfaction and cultural transformation.
News
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28 November 2019
A new innovation announced this week by Amazon, the global e-commerce giant, will purportedly halve the cost of making devices enabled with Alexa voice services.
Article
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Eva Qin, WARC Exclusive, November 2019
With Alibaba's Tmall recently launching its 2.0 flagship store upgrade plan and moving towards a CRM system that increases the stickiness of its members, gaming on Tmall won’t die anytime soon.
News
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25 November 2019
The launch of Google’s Stadia cloud gaming service last week may have been sub-optimal, but two thirds of senior gaming executives believe that games companies will need to offer cloud-based games within five years or be left at a disadvantage at a ...
Opinion
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Gabey Goh, November 2019
This interview is part of the Marketer’s Toolkit 2020. Download the summary report here .
Opinion
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Jenny Chan, November 2019
This interview is part of the Marketer’s Toolkit 2020. Download the summary report here .
Case Study
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Leslie Yu, Mimi Lu, WARC Media Awards, Shortlisted, Effective Use of Tech, 2019
Amid a highly cluttered and competitive mobile app market in China, Google Translate succeeded in driving downloads of its app and increasing brand awareness.
News
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15 November 2019
Google has become the latest tech giant to venture into personal banking, having teamed up with Citigroup and a credit union at Stanford University to offer checking accounts to consumers.
Case Study
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Tangrams Strategy & Effectiveness Awards, Bronze, 2019
Racold, a water heater and geyser brand, increased sales and ROI in India by showing the public targeted ads based on their misspelling of geysers.
Case Study
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Silver, X (Global), 2019, MMA Smarties
Samsung, a technology company, increased positive sentiment among millennials in the US by launching a social video campaign, which created shareable pet moments using the slow-motion feature on the Galaxy S9.
Case Study
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MMA Smarties, Gold, X (Global), 2019
Tuenti, a mobile network operator, increased sales in Argentina by launchng a video game that placed its female heroine at the center of a fight against gender stereotypes, during Women's Day.
News
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07 November 2019
IBM, the technology company, believes that artificial intelligence could benefit from being rebranded as “augmented intelligence”, in reflection of the fact it can enhance human decision-making instead of replacing it.
Case Study
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MMA Smarties, Finalist, X (Global), 2019
Samsung, a smartphone brand, successfully increased sales and brand engagement using a campaign featuring its S10 model on an interactive HD video ad, which allowed customers in the Philippines to experience the product in an innovative way.
Case Study
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MMA Smarties, Gold, North America, 2019
Electronics giant Samsung got talkshow host Jimmy Fallon to film an entire episode of The Tonight Show on its latest smartphone to promote the launch of its Galaxy S10+ handset in the US.
Article
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Geoffrey Precourt, Event Reports, ANA Masters of Marketing Conference, October 2019
IBM, the tech giant, believes that “augmented” intelligence can play an essential role in helping to build brands.
News
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21 October 2019
Microsoft, with agency m:united//mccann, took the top gong at the 4A’s Jay Chiat Awards, with a piece of work that launched an adaptive controller to widen access to its Xbox gaming console; by approaching an under-regarded problem faced by many ...
Case Study
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SABRE Awards, LATAM, Diamond, 2019
Huawei, a telecommunications brand, completed Schubert's famous Unfinished Symphony using AI technology in its new smartphone and launched a concert in Mexico City to connect with Mexican consumers.
Case Study
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SABRE Awards, LATAM, Industry Sector, Gold, 2019
SAP, a software company, created Diversity in the Streets, which saw street artists paint portraits on walls in countries across Latin America to show the importance of diversity.
