Technology & electronics

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Article • Euromonitor Strategy Briefings, August 2018

Offers an industry overview of computers and peripherals in the US, which includes key trends and developments in addition to market data.

What’s working in mobile devices

Article • WARC Exclusive, June 2018

Global strategies, campaign updates and trends in the mobile devices category.

What's working in gaming

Article • WARC Exclusive, June 2018

Global strategies, campaign updates and trends in the gaming category.

Samsung: Parkour Screens by Cheil

Gunn Report • Gunn Insights, September 2018

Samsung, the technology brand, used digital out-of-home to launch the brand new Samsung Galaxy S9 and its slow motion camera technology in Spain.

How can brands tap into eSports? Momentum looks to real-world models for virtual gaming

Article • Stephen Whiteside, Event Reports, XLIVE Esports Summit, August 2018

Marketers looking to explore the world of eSports can draw on their experience in traditional sports as they seek to make sense of this burgeoning industry.

Microsoft Asia: Owning the news agenda with a modern brand newsroom

Case Study • SABRE Awards, In2 APAC, Digital Newsrooms, 2018

Microsoft, a technology company, launched the Microsoft Asia News Center in APAC to provide a better storytelling system for a digital world and increase consumer engagement.

Philips: It's Not You. It's the Iron

Case Study • SABRE Awards, Gold, APAC, Digital Campaign, 2018

Philips, an electronic appliances brand, was able to convince Koreans that their clothing iron can make the laborious task of ironing much easier.

Razer's IPO in Hong Kong

Case Study • SABRE Awards, Gold, APAC, Capital Markets Communications, 2018

Razer Inc., a global gaming manufacturer, increased brand awareness in Greater China through media engagement and Razer Inc. corporate developments to raise its profile.

Electronic Arts K.K.: Simcity Buildit School of Politics

Case Study • SABRE Awards, Gold, APAC, Entertainment, 2018

Electronic Arts K.K. (EA Japan), a video game company, increased young people's interest in politics through its game 'SimCity BuildIt School of Politics'.

Intel: Envisioning Hope for Autism

Case Study • SABRE Awards, Gold, APAC, Medical Technology, 2018

Intel, a technology company, raised sales and awareness of its VR installation for helping treat Autistic children in China by telling the stories from parents of Autistic children and demonstrating how it works.

Godrej Security Solutions: Just laugh, SING and be secure

Case Study • SABRE Awards, Gold, APAC, Home & Furniture, 2018

Godrej Security Solutions, a mechanical and electronic security systems company, increased awareness and sales of its EVE security system for women in New Delhi and Mumbai by launching two events that took a humorous and informative approach to security.

Canon Australia: Canon captures Down Under from above

Case Study • SABRE Awards, In2 APAC, Broadcast Media (Radio/Television), 2018

Canon Australia, a manufacturer of imaging and optical products, showcased its support of the professional photographer community and drove product knowledge and sales through its campaign with Eugene Tan.

Be Real: Microsoft Pirates a Celebrity

Case Study • SABRE Awards, Gold, APAC, Guerilla Marketing, 2018

Microsoft, the technology company, increased awareness of the dangers of using false Microsoft products in Myanmar by launching an event with a fake influencer to show that a pirated version will never be as good as the real thing.

Finding the X Factor: Unveiling OPPO flagship phone find X to the world

Case Study • SABRE Awards, Gold, APAC, Product Media Relations (trade media), 2018

OPPO, a global smartphone brand, launched its Find X smartphone across Europe and in China by creating live events alongside social and video content.

NVIDIA: Penny's New Year Party

Case Study • SABRE Awards, Gold, APAC, Technology: Hardware, 2018

Nvidia, a computer game company, convinced Chinese gamers that its deal with Nintendo wouldn't compromise the quality of Nintendo games by holding a gaming livestream event with influencers.

Microsoft Asia: Overcoming All Odds - Celebrating the Chalkboard IT Teacher

Case Study • SABRE Awards, In2 APAC, Best In Real-Time Engagement, 2018

Microsoft, a technology company, demonstrated its dedication to empowering educators to provide new generations with knowledge for the digital age across Asia by celebrating a teacher whose work had gone viral on Facebook.

SAP Customer Experience: Consumer Insights Campaign 2017

Case Study • SABRE Awards, Gold, APAC, Business-To-Business Marketing, 2018

SAP Customer Experience (SAP CX), a software corporation, was able to shift perceptions of it from an IT vendor to a thought leader in customer experience and e-commerce in Singapore and the wider APAC region.

Huawei Mobile: Huawei X Rex Tso - From Zero to Hero

Case Study • SABRE Awards, Gold, APAC, Consumer Electronics, 2018

Huawei, a mainland Chinese global smartphone brand, had to fight an uphill battle to gain acceptance among increasingly anti-China Hong Kong consumers.

Microsoft: From the industrial to the invisible revolution - Heralding the Age of AI in Asia

Case Study • SABRE Awards, Gold, APAC, Executive Communications, 2018

Microsoft, a technology company, used a story-driven campaign to improve perceptions in Asia Pacific about its artificial intelligence (AI) capabilities.

Bose's NFL play pays off

News • 05 September 2018

CHICAGO: Bose, the audio equipment brand, has driven concrete benefits thanks to its long-term sponsorship program with the National Football League (NFL).

Alibaba targets 'digital silk road' through Russia

News • 04 September 2018

BEIJING/MOSCOW: Alibaba, the Chinese e-commerce giant, is reportedly in advanced negotiations with Mail.ru, the Russian internet firm and owner of social platform VKontakte, and the Russian sovereign wealth fund to form an e-commerce joint venture ...

YouGov Ad of the Month – Singapore: Samsung Galaxy Note

Opinion • BrandIndex, September 2018

This month, Samsung Note is the brand which has achieved the highest uplift in its Ad Awareness over the past month.

eSports present brand opportunities in major markets

News • 30 August 2018

NEW YORK: The growth of eSports could present significant opportunities for marketers seeking to connect with fans of competitive gaming in countries including the US and China.

How Electronic Arts is bringing eSports to the media mainstream

Article • Stephen Whiteside, Event Reports, XLIVE Esports Summit, August 2018

Electronic Arts, the gaming company, is using eSports to build its Madden football brand in various ways.

Why the NFL is making a major eSports play

Article • Stephen Whiteside, Event Reports, XLIVE Esports Summit, August 2018

The National Football League (NFL) is using eSports as a means to reach multiple audiences thanks to a partnership with Electronic Arts, the gaming company.

Eight consumer trends every telco brand should know

Article • Felim McGrath, Admap Magazine, January 2018, pp. 38-39

Reveals how consumers are engaging with their smart devices, which is essential knowledge for telecoms companies to position their brands in the right way.
The Future 100: Trends and change to watch in 2018

Article • J. Walter Thompson Intelligence, Research on WARC, December 2017

This annual report by J Walter Thompson Intelligence charts 10 emerging trends across 10 sectors that will shape marketing globally in 2018, spanning culture, tech, travel and more.
Consumer Electronics Global Industry Overview

Article • Euromonitor Strategy Briefings, July 2017

This report provides an overview of the global consumer electronics industry, including the current state of the market, leading companies and brands, as well as trends and forecasts of future developments.
Beats By Dre: How the power of music led Beats to victory

Case Study • Simon Wassef and Stephen Pirrie, Account Planning Group (UK), Gold, 2017

Beats by Dre, a headphones brand, successfully established itself in the global headphones market by pairing with sports to promote its product as a tool for victory.
Whirlpool's Care Counts: Brand purpose can make a difference

Case Study • Mel Gray, Brian Sherwell, David Chriswick, WARC Awards, Grand Prix and Partnership Special Award, Best Use of Brand Purpose, 2017

This case study describes how US appliances manufacturer Whirlpool built on its Every day, care campaign to create the Care Counts programme, which installed washers and dryers in schools to give disadvantaged students access to laundry facilities to boost attendance rates.
The sports media of 'now': how fans will experience the 2018 FIFA World Cup

Article • Brian Carruthers, Event Reports, Advertising Week Europe, March 2017

This article describes how Copa90, the football website, is preparing for the new media landscape that waits for the 2018 World Cup Finals in Russia.