Advertising best practice, evidence and insights

Article • Euromonitor Strategy Briefings, August 2018

Offers an industry overview of computers and peripherals in the US, which includes key trends and developments in addition to market data.

What’s working in mobile devices

Article • WARC Category Intelligence, June 2018

Global strategies, campaign updates and trends in the mobile devices category.

What's working in gaming

Article • WARC Category Intelligence, June 2018

Global strategies, campaign updates and trends in the gaming category.

What's working in mobile

Article • WARC Category Intelligence, July 2020

Global strategies, campaign updates and trends in mobile.

Mapping a perfect storm: The impact of COVID-19 on Asia’s media landscape

Article • Kunal Sinha, WARC COVID-19 Series, July 2020

How are brands changing the way they communicate with consumers? A look at how major media channels have been used during COVID-19 lockdowns across Asia.

Indian smartphone brands cautious on revival prospects

News • 23 June 2020

Several Indian smartphone brands have downplayed suggestions they could capitalise on the anti-Chinese sentiments that have erupted in the wake of border clashes in the Ladakh region of Kashmir.

Communications in the post-lockdown landscape: New rules for media strategy and planning

Article • Toby Roberts and Clare Chapman, Research on WARC, June 2020

Provides an overview of the profound changes we have seen in media consumption over the recent months of huge disruption to people’s daily routines.

Digital engagement keeps Xiaomi active in India

News • 12 June 2020

Xiaomi, the Chinese consumer electronics giant, yesterday formally launched its Mi Notebook 14 laptop in India, its sixth product launch in the country since mid-April, despite the restrictions imposed to combat the coronavirus pandemic.

Bose develops new 'muscle memory'

News • 09 June 2020

COVID-19 has forced Bose, the consumer electronics brand, to turn to addressable media and livestreaming as a way of maintaining consumer engagement in the light of changing behaviour – and it is developing new “muscle memory” as a result.

Why ‘Gamer Moms’ are an untapped audience for advertisers

Article • Alex Brownsell, Event Reports, Mediatel’s The Future of Gaming online conference, May 2020

An Activision Blizzard Media report into mothers’ online gaming behaviour, and how this audience can be reached by brands.

The Zoom boom: What the video-conferencing brand has learned – and what it’s doing next

Article • Stephen Whiteside, WARC COVID-19 Series, June 2020

Zoom, the video conferencing platform, has witnessed a surge in usage during the COVID-19 crisis, and learned several valuable lessons as a brand in this time.

Arçelik: The Arçelik Experience Centre

Case Study • Design Business Association, Design Effectiveness Awards, Silver, 2020

Arçelik, a household appliances brand, increased sales in Turkey by redesigning its stores with the Arçelik Experience Centre, allowing customers to fully explore the products it has to offer.

Bose accelerates adoption of OTT and livestreaming media

Article • Alex Brownsell, WARC COVID-19 Series, Future of Media webinar, May 2020

Bose is anticipating a permanent change to campaign creation and distribution as a result of the COVID-19 pandemic.

Google will account for ‘page experience’ in search rankings – but what does that mean?

News • 01 June 2020

Google’s search ranking algorithm is changing, the company has announced, with page experience now a consciously considered element beyond load times but the fuzziness of the term means that Google will be making an important judgement on what ...

PagerDuty: Strategy and ingenuity combine to make PagerDuty one of the most successful IPOs of 2019