Technology & electronics

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Article • Euromonitor Strategy Briefings, August 2018

Offers an industry overview of computers and peripherals in the US, which includes key trends and developments in addition to market data.

What’s working in mobile devices

Article • WARC Category Intelligence, June 2018

Global strategies, campaign updates and trends in the mobile devices category.

What's working in gaming

Article • WARC Category Intelligence, June 2018

Global strategies, campaign updates and trends in the gaming category.

Apple and Samsung's attempts to strengthen voice capability

News • 20 February 2019

Rarely thought of as best in class players in the voice space, Apple is the latest big company to acquire voice technology talent through its acquisition of PullString, a startup that makes voice experience design tools.

Baidu faces tough market challenges as more content goes behind ‘walled gardens'

News • 19 February 2019

China’s Baidu, the country’s leading search engine for the last 20 years, announces its fourth quarter earnings at close of market on Thursday amid expectations profits will be down, as the country’s ad market faces headwinds.

Microsoft advertising chief makes a pitch for trust and transparency

Article • Geoffrey Precourt, Event Reports, IAB Annual Leadership Meeting, February 2019

Microsoft, the technology giant, believes that a heightened focus on trust and transparency is needed to counterbalance the data capabilities now available to brands.

Apple Inc (Consumer Electronics)

Article • Euromonitor Profiles, February 2019

This Company Profile from Euromonitor provides key details and analysis of Apple Inc.

Google earmarks $13bn for data and office expansion

News • 15 February 2019

Google, the technology and media giant, has announced plans to invest at least $13bn this year on data centers and offices across the US, in a move that potentially could make it harder for rivals and agencies to recruit and retain digital talent.

The world market for consumer appliances (major)

Article • Euromonitor Strategy Briefings, January 2019

Provides a global outlook on the major consumer appliances market, including the leading companies and brands, top trends shaping the industry and market snapshots.

HP: Imagining the office of the future

Case Study • Ronnie Thomas, Scindya Datt, WARC Media Awards, Entrant, Effective Use of Tech, 2018

HP, the computer company, used augmented reality in a campaign targeting businesses across APAC.

AI, 5G and smart homes: Separating fact from fiction at CES 2019

Article • Stephen Whiteside, Event Reports, CES 2019, January 2019

CES 2019 delivered a huge amount of buzz around technologies like artificial intelligence (AI), 5G and smart homes, but executives must grasp the nuances at work in each area of technological advancement.

LG Group (Household and domestic)

Article • Euromonitor Profiles, January 2019

This Company Profile from Euromonitor provides key details and analysis of LG Group, the owner of brands such as LG and Goldstar.

IBM's agile marketing formula

News • 20 December 2018

IBM, the technology company, has embraced agile marketing as a means of driving return on investment and adapting its messaging at speed.

Sony (Household and domestic)

Article • Euromonitor Profiles, December 2018

Provides key details and analysis of consumer electronics company, Sony.

OPPO has 'simple and focused' strategy

News • 12 December 2018

Chinese smartphone maker OPPO follows a “simple and focused” strategy when it comes to marketing and advertising in India, according to its local brand director – but this approach has entailed significant investment which has yet ...

How IBM marketing maintains corporate values … and changes everything else

Article • Geoffrey Precourt, Event Reports, ANA Masters of Marketing, October 2018

IBM, the technology giant, is using agile marketing as it seeks to engage with consumers in impactful ways.

IBM: #Findtheadvantage

Case Study • Direct Marketing Association - UK, Gold, 2018

IBM, a multinational information technology company, demonstrated to UK consumers how it puts smart to work by launching digital banner and OOH ads showcased its partnership with Wimbledon and usage for Sky Sports content.

Huawei: How we used Search to take a bite out of Apple

Case Study • Direct Marketing Association - UK, Bronze, 2018

Huawei, the telecommunications equipment company, challenged convention by launching early, driving more awareness and building a list of engaged UK users to re-target post launch.

Wiko: La Notte del Maestro

Case Study • Simone Foggiato, Francesca D’Auria, Michele Ciccarese, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2018

Mobile phone brand Wiko used sponsorship of a football event to increase brand awareness in Italy.

Microsoft: Xbox Design Lab Originals - The Fanchise Model

Case Study • Direct Marketing Association - UK, Grand prix, 2018

Microsoft, a multinational technology company, increased awareness and sales of the Xbox Design Lab by launching a new e-commerce platform that allowed gamers to buy and sell their own designs.

Need for Speed: EA Games & Need for Speed Payback

Case Study • Linda Fagerlund, Luke Chan, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2018

Gaming company EA used influential car-modification content creators to create a digital campaign to launch its Need for Speed Payback driving game in Australia.

'Customer eventually' doesn't cut it

News • 03 December 2018

Businesses that boast endlessly about their ‘customer obsession’ are mostly paying lip service, according to HubSpot’s managing director for APAC.

Google: The battle of the campaign effectiveness methodologies: can two diverse approaches deliver one truth?

Research Paper • MRS Awards, Finalist, MRS Award for Media Research, 2018

Google, a multinational technology company, created two studies that delivered empirical findings to uncover the effectiveness of an offline campaign in France.

Hewlett-Packard (Household and domestic)

Article • Euromonitor Profiles, November 2018

This Company Profile from Euromonitor provides key details and analysis of consumer electronics company, Hewlett-Packard.

A code for customer-centricity: ten principles to win brand love

Article • Low Lai Chow, Event Reports, Grow with HubSpot, October 2018

Consumers are becoming more skeptical and less patience in their interactions with brands – building brand love is more important than ever.

Apple Inc (Consumer Electronics)

Article • Euromonitor Company Profiles, February 2019

This Company Profile from Euromonitor provides key details and analysis of Apple Inc.
Asian Strategy Report: Lessons from the 2018 WARC Prize for Asian Strategy

Article • WARC Exclusive, November 2018

Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Prize for Asian Strategy 2018.
Eight consumer trends every telco brand should know

Article • Felim McGrath, Admap Magazine, January 2018, pp. 38-39

Reveals how consumers are engaging with their smart devices, which is essential knowledge for telecoms companies to position their brands in the right way.
The Future 100: Trends and change to watch in 2018

Article • J. Walter Thompson Intelligence, Research on WARC, December 2017

This annual report by J Walter Thompson Intelligence charts 10 emerging trends across 10 sectors that will shape marketing globally in 2018, spanning culture, tech, travel and more.
Beats By Dre: How the power of music led Beats to victory

Case Study • Simon Wassef and Stephen Pirrie, Account Planning Group (UK), Gold, 2017

Beats by Dre, a headphones brand, successfully established itself in the global headphones market by pairing with sports to promote its product as a tool for victory.
Whirlpool's Care Counts: Brand purpose can make a difference

Case Study • Mel Gray, Brian Sherwell, David Chriswick, WARC Awards, Grand Prix and Partnership Special Award, Best Use of Brand Purpose, 2017

This case study describes how US appliances manufacturer Whirlpool built on its Every day, care campaign to create the Care Counts programme, which installed washers and dryers in schools to give disadvantaged students access to laundry facilities to boost attendance rates.