Advertising best practice, evidence and insights

Article • WARC Category Intelligence, January 2020

Global strategies, campaign updates and trends in the soft drinks category.

Article • Euromonitor Strategy Briefings, July 2018

A regional overview of coffee in Asia Pacific, including an analysis of leading companies and brands, country snapshots and forecast projections for the category.

What's working in hot drinks

Article • WARC Category Intelligence, March 2018

Global strategies, campaign updates and trends in the hot drinks category.

What's working in energy drinks

Article • WARC Category Intelligence, March 2018

Global strategies, campaign updates and trends in the energy drinks category.

How Yorkshire Tea became the UK’s favourite brew

Article • Brian Carruthers, Event Reports, Thinkbox, March 2020

Over the past ten years, Yorkshire Tea has grown from a regional brand to become the number one tea brand in the UK.

Taking stock – the role of FMCG brands in a time of crisis

News • 24 March 2020

Australia’s fast-moving consumer goods (FMCG) producers have a role to play in reassuring consumers during the country’s latest period of crisis, and in giving them something to look forward to, a new report says.

COVID-19: Impact on the Australian FMCG landscape

Article • Research on WARC, March 2020

The FMCG industry is already playing a leadership role in these unprecedented times of uncertainty and insecurity.

Coca-Cola: Faces of the City

Rankings • WARC Effective 100, 2020

Beverage brand Coca-Cola increased sales of its premium Sleek Can by resonating with Chinese youth.

Nescafé: University Pride

Rankings • WARC Effective 100, 2020

Coffee brand Nescafé increased sales of its Nescafé 3in1 product in Egypt by connecting to university students.

Nescafé: Tribute

Rankings • WARC Effective 100, 2020

Nescafé, a coffee brand, reversed its decline in sales in Mexico by increasing awareness of its CSR initiative.

Sprite: I love you, Hater

Rankings • WARC Effective 100, 2020

Sprite, the soft drinks brand, connected to teenagers in Argentina by promoting love in the face of hate.

Nescafé: Tribute

Case Study • Case Studies on WARC, 2018

Coffee brand Nescafé reversed a sales decline and improved its perception as a socially committed brand in Mexico through a campaign that got people closer to its CSR program.

Mirinda: Laugh the grudge away for Tet

Rankings • WARC Media 100, 2020

Mirinda, a soft-drinks brand, increased sales and consumer awareness through a music video-led campaign that sought to unite opposing Vietnamese consumers over a glass of soda.

Nescafé: From Tianyi With Love

Rankings • WARC Media 100, 2020

Nescafé Smoovlatte, a bottled coffee brand, partnered with virtual idol Luo Tianyi to grow sales and brand love among a youth audience in China.

Coca-Cola aims to double sales in India as local brands gain ground

News • 04 March 2020

Coca-Cola says it plans to boost ad spend and double sales by volume in India over the next five years, even as domestic soft drink brands continue to gain market share.

Coca-Cola: Try Not To Hear This

Rankings • WARC Creative 100, 2020

Coca-Cola, a soft drinks brand, challenged consumers to hear an image for the first time by creating a series of print ads depicting classic Coca-Cola moments with the tagline try not to hear this.

Sprite: I Love You Hater

Rankings • WARC Creative 100, 2020

Sprite, the soft drinks brand, connected to teenagers in Argentina by promoting love in the face of hate.

Nongfu Spring's 'Forbidden City Bottles' sells history in bottles of water

Case Study • Jenny Chan, Case Studies on WARC, ROI Festival, October 2019

Famed Chinese water brand Nongfu Spring released new bottle designs that are covered with drawings of emperors, concubines and empress dowagers, alongside humorous monologues that left good impressions on consumers.

Red Bull GmbH (Drink and beverages, non-alcoholic)

Article • Euromonitor Profiles, February 2020

This Company Profile from Euromonitor provides key details and analysis of Red Bull GmbH.

Taiwanese tea brand sets up 'Ministry Of Doing Nothing'

Case Study • Jenny Chan, Case Studies on WARC, ROI Festival, October 2019

Real Leaf (a bottled tea brand owned by Coca Cola) in Taiwan deepened the value proposition of its new green tea product into a rallying cry to destress and chill out.

Sprite: I Love You, Hater

Case Study • Case Studies on WARC, 2019

Soft drinks brand Sprite launched a multi-channel campaign to help teens respond to online haters in Latin America.

After dry January, the opportunities in non-alcoholic drinks are clear

Opinion • Jonathan Kirkby, February 2020

As no or low alcoholic drinks enter the mainstream, the opportunities for greater creativity in the category matter, argues Jonathan Kirkby, MD of Instinct PR.

Unilever will stop food & drink marketing to children

News • 14 February 2020

FMCG giant Unilever has announced that it will stop the marketing and advertising of its products to children by the end of this year, amid concerns about rising global obesity rates.

Nestlé SA (Soft drinks)

Article • Euromonitor Profiles, January 2020

This Company Profile from Euromonitor provides key details and analysis of Nestlé SA, one of the world’s largest consumer goods companies.

PepsiCo bets on Quibi for cultural cachet

News • 16 January 2020

Mobile streaming platform Quibi has already sold out 12 months of ad inventory before its April launch and PepsiCo is among those companies anticipating that appearing on the new platform can help its brands augment their cultural cachet – and ...