Advertising best practice, evidence and insights

Article • WARC Category Intelligence, January 2020

Global strategies, campaign updates and trends in the soft drinks category.

Article • Euromonitor Strategy Briefings, July 2018

A regional overview of coffee in Asia Pacific, including an analysis of leading companies and brands, country snapshots and forecast projections for the category.

What's working in hot drinks

Article • WARC Category Intelligence, March 2018

Global strategies, campaign updates and trends in the hot drinks category.

What's working in energy drinks

Article • WARC Category Intelligence, March 2018

Global strategies, campaign updates and trends in the energy drinks category.

PepsiCo bets on Quibi for cultural cachet

News • 16 January 2020

Mobile streaming platform Quibi has already sold out 12 months of ad inventory before its April launch and PepsiCo is among those companies anticipating that appearing on the new platform can help its brands augment their cultural cachet – and ...

PepsiCo seeks early-adopter benefits from tapping premium mobile advertising on Quibi

Article • Stephen Whiteside, Event Reports, CES, January 2020

PepsiCo, the food and beverage company, is seeking to engage on-the-go Millennials with ads shown alongside premium mobile-first content.

Luckin Coffee’s user marketing model

News • 10 December 2019

Luckin Coffee, the Chinese retailer that has found stratospheric growth with its physically-light, convenient delivery platform for urban consumers, advocates a strategy of heavily pursuing a core group of users.

Plastic packaging: Global evolution of pet bottles in a sustainability-focused world

Article • Euromonitor Strategy Briefings, December 2019

Discusses the trends and influencers for PET bottles in the global retail consumer goods marketplace.

Why Luckin Coffee focuses on ‘user marketing’

Article • Brian Carruthers, Event Reports, IPA EffWorks, October 2019

Luckin Coffee, a Chinese coffee firm, uses its customers data to cut costs, improve quality, and to inform marketing to focus on a convenience-focussed young urban audience.

How Twinings infused a new kids’ drink with real-life needs and parents’ expertise: New consumer insights delivering commercial success and health benefits for kids

Case Study • MRS Awards, Finalist, MRS Award for New Consumer Insights, 2019

Twinings, a tea brand, created an agile and innovative research project that delivered one of the most successful new drinks concepts ever tested – while ultimately aiming to make children healthier in the UK.

Coca-Cola Co (Soft drinks)

Article • Euromonitor Profiles, November 2019

This Company Profile from Euromonitor provides key details and analysis of The Coca-Cola Co, the owner of brands such as Minute Maid.

PepsiCo (Drink and beverages, non-alcoholic)

Article • Euromonitor Profiles, November 2019

This Company Profile from Euromonitor provides key details and analysis of Pepsi Co, the owner of brands such as Tropicana, Gatorade and Aquafina.

World market for health and wellness packaged food

Article • Euromonitor Strategy Briefings, November 2019

Analyses the health and wellness (HW) packaged food industry, including a global outlook and leading companies and brands in the category.

Sting: Espresso Stopover

Case Study • Anh Vu, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2019

Energy drink brand Sting partnered with motorcycle ride taxi service GrabBike and convenience store 7-Eleven to launch its Sting Cafe Espresso drink to professional bikers in Vietnam.

Revive: Salted Lemon – Beat the Heat

Case Study • Yen Pham, Khiem Nguyen Danh, WARC Media Awards, Entrant, Best Use of Data, 2019

Sports drink Revive employed a targeted campaign based on weather patterns on mobile, TV and social media, to persuade young consumers in Vietnam to try its Salted Lemon flavour and spur market growth in Vietnam.

Nescafé: From Tianyi with Love

Case Study • Benjamin Condit, Chaojie Miao, Jerry Perez, Sienna Zhang, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2019

Bottled coffee brand Nescafé Smoovlatte partnered virtual idol Luo Tianyi to grow sales and brand love among a youth audience in China.

Vinasoy: Fami Base – good taste to catch TV moments

Case Study • Hang Nguyen, WARC Media Awards, Entrant, Effective Use of Tech, 2019

Soya brand Vinasoy used TV-patented, fingerprint technology to deliver targeted ads to multi-screeners and strengthen its position in the soya milk category in Vietnam.

Pepsi Max: MAX Your Summer

Case Study • George Shearring, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2019

Soft drinks brand Pepsi Max ran a data partnership campaign with publisher Time Out to drive sales growth over summer in Australia, while increasing relevance and consideration to purchase.

Jinlingguan: AI Baby Expert

Case Study • Nicholas Short, Qirong Li, Ariel Ban, Sara Wang, WARC Media Awards, Silver, Effective Use of Tech, 2019

Infant formula milk brand Jinlingguan partnered with smart speaker manufacturer Xiaomi to create the AI Baby Expert and appeal to new parents in China.

Lipton: Every Time is Creativi-Tea Time

Case Study • Anish Appukuttan, Phuong Nguyen, WARC Media Awards, Entrant, Effective Use of Tech, 2019

Tea brand Lipton employed a data-driven targeting strategy, based on time of day, to drive awareness and penetration in Vietnam during the summer.

Good Mood: Taste Wow, Feel Good

Case Study • Ngan Le, WARC Media Awards, Entrant, Effective Channel Integration, 2019

New water brand Good Mood majored on mobile in Vietnam to disrupt the market and build towards becoming leader in its category.

Quebec Milk Producers: There's milk here

Case Study • Touché!, WARC Media Awards, Shortlisted, Effective Channel Integration, 2019

Focusing on the Christmas holidays, Quebec Milk Producers implemented an innovative campaign, delivered through all media, to raise awareness and boost sales.

Nespresso: Singaporeans drinking more coffee following Black Friday

Case Study • Mark Habergham, Rohit Mishra, Yiyao Zhang, Chanel Wee, WARC Media Awards, Entrant, Effective Channel Integration, 2019

Portioned coffee brand Nespresso used an approach that majored on mobile and personalisation to drive brand consideration and increase sales in Singapore.

DANCOW: FortiGro UHT – Virtual Lunch Box

Case Study • Eugenia Teo, WARC Media Awards, Entrant, Effective Channel Integration, 2019

Instant milk brand Dancow FortiGro ran a promotional giveaway on mobile and social media to drive brand equity, increase footfall to stores, and increase sales of its Dancow FortiGro UHT variant in Indonesia.

Coca-Cola Coke: Coca-Cola Faces of the City

Case Study • Tangrams Strategy & Effectiveness Awards, Silver, 2019

Coca-Cola, the soft drinks brand, increased market share and brand love in China by launching an Augmented Reality (AR) experience on Baidu that connected young people through games and live maps.