Advertising best practice, evidence and insights

Article • Euromonitor Strategy Briefings, July 2018

A regional overview of coffee in Asia Pacific, including an analysis of leading companies and brands, country snapshots and forecast projections for the category.

What's working in hot drinks

Article • WARC Category Intelligence, March 2018

Global strategies, campaign updates and trends in the hot drinks category.

What's working in carbonated soft drinks

Article • WARC Category Intelligence, March 2018

Global strategies, campaign updates and trends in the carbonated soft drinks category.

What's working in energy drinks

Article • WARC Category Intelligence, March 2018

Global strategies, campaign updates and trends in the energy drinks category.

India's coffee market offers ample space for growth

News • 11 July 2019

The coffee category is growing in traditionally tea-drinking India, as brands move into a space of younger consumers finding their beverage of choice.

Coca-Cola: Change has a Taste

Case Study • Tahaab Rais, WARC Prize for MENA Strategy, Shortlisted, 2019

Soft-drink brand Coca-Cola tapped into the relaxation of Saudi Arabia's driving laws to appeal to young women in the country and claw back some market share.

Coca-Cola: Sunset

Case Study • Tahaab Rais, WARC Prize for MENA Strategy, Shortlisted, 2019

Soft drinks giant Coca-Cola used social media to drive its brand message during Ramadan in the Middle East.

Nescafé Dolce Gusto: Inspiring Coffee Corners

Case Study • Alvaro Bretel, WARC Prize for MENA Strategy, Shortlisted, 2019

Nescafé Dolce Gusto used an inspirational, personalised multi-channel campaign to grow sales, improve penetration and increase its cultural relevance in the Middle East.

Nescafé 3in1: University Pride

Case Study • Naila Fattouh, WARC Prize for MENA Strategy, Shortlisted, 2019

Coffee brand Nescafé used TV, digital, outdoor and on-pack design to promote its single-serve Nescafé 3-in-1, following currency devaluation in Egypt.

More Americans mark July 4th with a seltzer

News • 05 July 2019

Burgers, hotdogs and beer remain classic American staples during Fourth of July celebrations, yet there is growing evidence that many US consumers are opting for plant-based food, low alcohol drinks and other alternatives.

RAW Pressery: All Good, No Bad

Case Study • Gurpreet Kour, Case Studies on WARC, 2018

Cold-pressed juice brand RAW Pressery successfully launched on the Indian market with a campaign that put its natural ingredients front and centre.

Oatly: a creative's dream?

News • 21 June 2019

Oatly doesn’t have a marketing department – its creative director thinks they’re stupid – but the plant-based milk company is nonetheless growing fast, expanding out of its native Sweden across Europe and into the US.

Why Oatly is against the marketing department

Article • Sam Peña-Taylor, Event Reports, Cannes Lions, June 2019

Oatly, the Swedish plant-based milk manufacturer, believes that marketing departments get in the way of the best advertising work.

Coca-Cola: Share A Coke 1,000 Name Celebration