Article
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Euromonitor Strategy Briefings, July 2018
A regional overview of coffee in Asia Pacific, including an analysis of leading companies and brands, country snapshots and forecast projections for the category.
Article
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WARC Category Intelligence, March 2018
Global strategies, campaign updates and trends in the hot drinks category.
Article
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WARC Category Intelligence, March 2018
Global strategies, campaign updates and trends in the energy drinks category.
Article
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WARC Category Intelligence, March 2018
Global strategies, campaign updates and trends in the carbonated soft drinks category.
Case Study
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SABRE Awards, Asia-Pacific, IN2, Winner, 2019
Heaven and Earth, the ready-to-drink tea brand, launched with an event day that utilised non-traditional methods to engage with media and influencers in Myanmar.
Case Study
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SABRE Awards, Asia-Pacific, Cause-Related Marketing, Gold, 2019
Coca-Cola, the beverages brand, gave the average working woman a platform in Myanmar to celebrate their business achievements.
News
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12 September 2019
Across Sinopec’s own convenience stores at approximately 27,000 gas stations in China is a new coffee brand called EasyJet, part of a category-expansion move by the state-owned refining, gas and petrochemical conglomerate.
Case Study
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SABRE Awards, Asia-Pacific, Superior Achievement in Brand-Building, Diamond, 2019
Horlicks, a sweet malted milk hot drink, connected with mothers in India by addressing the emotional needs of their university-bound children.
Case Study
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SABRE Awards, Asia-Pacific, IN2, Winner, 2019
Nescafe Dolce Gusto, the capsule coffee brand, created an Ideal Life brand ecosystem in China to stand out in a crowded coffee category.
News
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09 September 2019
Coca-Cola led a funding round for Iris Nova, a company famous for its Dirty Lemon brand that sells six packs of the beverage by SMS.
Case Study
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Roshni Hegerman, Richard Cotton, Steve Llewellyn, Cia Hatzi, WARC Prize for Asian Strategy, Shortlisted, 2019
Beverage brand Coca-Cola took a radical approach in China to launch a sleek new can that appealed to Chinese youth.
Article
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Geoffrey Precourt, Event Reports, ANA Brand Activation Conference, May 2019
Mountain Dew, the beverage brand owned by PepsiCo, used a snow-centered event to help tackle declining sales in the Mountain region of the US.
Article
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Geoffrey Precourt, Event Reports, ANA Brand Activation Conference, May 2019
PepsiCo Beverages, the drinks unit of the fast moving consumer goods manufacturer, has tapped into the power of experiences as a means of deepening consumer engagement.
Article
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Pippa Bailey, Research on WARC, Ipsos MORI, August, 2019
Discover how five macro trends – digital detox, healthification, discovery and connoisseurship, personalisation and customisation, and premiumisation and indulgence – can be used as inspiration for innovation.
News
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07 August 2019
The Coca-Cola Company has faced criticism in Hungary from a member of the country’s ruling ultra-conservative Fidesz party over a series of ads that promote LGBT acceptance, and were timed to run alongside the major international music and ...
Article
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Euromonitor Profiles, August 2019
This Company Profile from Euromonitor provides key details and analysis of Danone, the owner of brands such as Evian, Volvic and Aqua.
Case Study
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SABRE Awards, South Asia, Integrated Marketing, 2019
Horlicks, a malted milk drink brand, raised awareness of the issue of student suicides across India during exam season by launching PR and films that showed mothers the importance of mental nutrition, as well as physical.
Case Study
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MIXX Awards, Gold, Brand Advertising Campaign, 2019
Lipton, a tea brand, increased brand image scores in Turkey by silencing screens during prime time to encourage people to have face-to-face conversations over a cup of tea.
News
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11 July 2019
The coffee category is growing in traditionally tea-drinking India, as brands move into a space of younger consumers finding their beverage of choice.
Case Study
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Tahaab Rais, WARC Prize for MENA Strategy, Shortlisted, 2019
Soft-drink brand Coca-Cola tapped into the relaxation of Saudi Arabia's driving laws to appeal to young women in the country and claw back some market share.
Case Study
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Tahaab Rais, WARC Prize for MENA Strategy, Shortlisted, 2019
Soft drinks giant Coca-Cola used social media to drive its brand message during Ramadan in the Middle East.
Case Study
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Alvaro Bretel, WARC Prize for MENA Strategy, Silver, 2019
Nescafé Dolce Gusto used an inspirational, personalised multi-channel campaign to grow sales, improve penetration and increase its cultural relevance in the Middle East.
Case Study
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Naila Fattouh, WARC Prize for MENA Strategy, Silver, 2019
Coffee brand Nescafé used TV, digital, outdoor and on-pack design to promote its single-serve Nescafé 3-in-1, following currency devaluation in Egypt.
Case Study
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Naila Fattouh, WARC Prize for MENA Strategy, Entrant, 2019
Coca-Cola, the beverage brand, thwarted competition from its main competitor and drove sales during the 2018 World Cup by running a promo campaign that appealed to patriotic football fans in Egypt.
News
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05 July 2019
Burgers, hotdogs and beer remain classic American staples during Fourth of July celebrations, yet there is growing evidence that many US consumers are opting for plant-based food, low alcohol drinks and other alternatives.
