Soft drinks

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Gunn Report Drinks Category Ranking Report

Look into which drinks campaigns, along with the agencies behind them, have performed best over the past year.

Coffee in Asia Pacific

Article • Euromonitor Strategy Briefings, July 2018

A regional overview of coffee in Asia Pacific, including an analysis of leading companies and brands, country snapshots and forecast projections for the category.

What's working in energy drinks

Article • WARC Category Intelligence, March 2018

Global strategies, campaign updates and trends in the energy drinks category.

What's working in hot drinks

Article • WARC Category Intelligence, March 2018

Global strategies, campaign updates and trends in the hot drinks category.

What's working in carbonated soft drinks

Article • WARC Category Intelligence, March 2018

Global strategies, campaign updates and trends in the carbonated soft drinks category.

Carabao Energy Drink: Mr Carabao’s £1 Million Giveaway

Case Study • Case Studies on WARC, 2018

Energy drink brand Carabao increased trial and rate of sale in the UK with a promotional campaign that allowed consumers to win a share of a total £1m cash prize fund.

Coca-Cola: This Coke is a Fanta

Rankings • WARC Media 100, 2019

Coca-Cola, the soft drinks company, took a stand against intolerance towards the LGBTQ+ community in Brazil by transforming a discriminatory phrase into a tool to fight against the prejudice.

Manzana: Individual for two

Case Study • Case Studies on WARC, 2017

Soda brand Manzana Postobón grew in relevance and brand power by tackling the issue of food waste in Colombia.

Coca-Cola: Share a Coke, Share a Code

Rankings • WARC Effective 100, 2019

Coca-Cola, the beverage brand, reached out to the Chinese youth by creating a secret code on their iconic packaging that only they could communicate in.

Manzana Postobón: Individual for two

Rankings • WARC Effective 100, 2019

Manzana Postobón, a soft drink, created a product that allowed people to share their food with the homeless in Colombia.

Coca-Cola: Hijacking the African Cup

Rankings • WARC Effective 100, 2019

Coca-Cola, the beverage brand, increased awareness during the African Cup of Nations by igniting pride in Egyptian football.

Country Time: Legal-ade

Rankings • WARC Creative 100, 2019

Country Time, the soft drink brand, promoted its lemonade mix through a social media campaign pledging to cover legal fees charged to lemonade stand sellers in the US.

Binggrae’s Banana-Flavored Milk: MyStraw

Rankings • WARC Creative 100, 2019

Binggrae’s Banana-Flavoured Milk, the sweet milk beverage, reengaged youngsters in South Korea through product innovations made to suit millennial lifestyle moments.

Coca-Cola: Share a Coke, Share a Code

Case Study • Case Studies on WARC, 2017

Coca-Cola, the soft drink brand, reinvigorated its Share a Coke platform in China through a series of initiatives that spoke directly to the youth and their secret codes of communication.

When advertising isn't

Opinion • Faris Yakob, February 2019

At this year's Super Bowl, Faris Yakob observed a strange form of marketing competition between Coca-Cola and Pepsi.

Coca-Cola bubbles up a “passion” for new gaming strategy

Article • Stephen Whiteside, Event Reports, CES 2019, January 2019

Coca-Cola, the soft drinks giant, believes that gaming represents an increasingly powerful way for its brands to engage with consumers.

The rise of micro-influencers and why they are important

Article • Chelsea Carter and Will Rix, Admap, February 2019

Explains what a micro-influencer is, why they work and how other brands have already engaged withthem.

The rise of hydration beverages in Southeast Asia

Article • Euromonitor Strategy Briefings, January 2019

Looks at the performance of hydration beverages in the Southeast Asia market, including drivers behind the demand, various hydration consumer groups and potential challenges and opportunities.

How Coca-Cola does AI

News • 24 January 2019

The range of products offered by The Coca-Cola Company is growing faster than the space available in most convenience stores, so the drinks giant is using AI to help it allocate products most efficiently.

Pepsi: A/R Football

Case Study • Chanatda Khumrungruang, WARC Media Awards, Entrant, Effective Use of Tech, 2018

Pepsi built Thailand's first web-based augmented-reality football game topped off with great prizes that were very appealing to its young, target audience.

Inside Red Bull's behavioural strategy for retail partners

News • 17 January 2019

The international energy drink brand Red Bull, is deploying an intensification strategy in the United States and will help its retail partners by deploying findings from an in-depth behavioural study.

The six big trends shaping the F&B consumer landscape in Asia

News • 17 January 2019

Research agency Mintel says there are six trends that will fashion Chinese and North Asian consumer markets this year and beyond, several of which have big implications for food and beverage brands.

PepsiCo leverages 'augmented intelligence'

News • 16 January 2019

PepsiCo, the food and beverage giant, is tapping into the power of “augmented intelligence” as it seeks to generate powerful consumer and strategic insights.

How Red Bull optimises need-state-based retail activations

Article • Sam Peña-Taylor, Event Reports, Shopper Insights & Retail Activation Conference, October 2018

Red Bull, the global drinks brand, undertook a behavioural study to uncover a need-state based segmentation of its audience in order to aid retail partners.

Pepsi: The Icon of Youth

Case Study • Anh Vu, WARC Media Awards, Entrant, Effective Channel Integration, 2018

Soft drink brand Pepsi regained brand love in Vietnam by reinforcing its position as a leading brand for youth.

Refinery29 x Gatorade: Sisters in Sweat

Case Study • Finola Austin, WARC Media Awards, Entrant, Best Use of Data, 2018

Sports-themed food-and-drink brand Gatorade joined forces with digital media and entertainment company Refinery29 to target teen female athletes in the US with a digital and social media campaign.

What's working in carbonated soft drinks

Article • WARC Category Intelligence, March 2018

Global strategies, campaign updates and trends in the carbonated soft drinks category.
What's working in hot drinks

Article • WARC Category Intelligence, March 2018

Global strategies, campaign updates and trends in the hot drinks category.
Coca-Cola: Hijacking the African Cup

Case Study • Naila Fattouh, WARC Awards, Grand Prix, Effective Content Strategy, and Multiplatform Special Award, 2018

Beverage brand Coca-Cola used an imaginative integrated campaign to start a conversation around football and increase awareness during the African Cup of Nations in Egypt.
Soft drinks global industry overview

Article • Euromonitor Strategy Briefings, March 2018

Gives a global industry overview of the soft drinks category, including leading companies and brands, the top five trends shaping the industry and market snapshots.
Fanta Relaunch

Case Study • David Toussaint, WARC Media Awards, Silver, Effective Channel Integration, 2017

Beverage brand Fanta revitalised its brand awareness in Australia through engaging its customers in the campaign itself.
Coca-Cola: Uniting through music

Case Study • Tahaab Rais, WARC Awards, Entrant, Effective Content Strategy, 2017

This case study explains how Coca-Cola used a music-based branded content platform and a campaign across TV, social media and on-ground, to connect people in Arab countries by encouraging them to sing together.