Advertising best practice, evidence and insights

Article • WARC Category Intelligence, January 2020

Global strategies, campaign updates and trends in the soft drinks category.

Article • Euromonitor Strategy Briefings, July 2018

A regional overview of coffee in Asia Pacific, including an analysis of leading companies and brands, country snapshots and forecast projections for the category.

What's working in hot drinks

Article • WARC Category Intelligence, March 2018

Global strategies, campaign updates and trends in the hot drinks category.

What's working in energy drinks

Article • WARC Category Intelligence, March 2018

Global strategies, campaign updates and trends in the energy drinks category.

Chinese consumers sour on foreign dairy brands

News • 24/09/2020

Nationalistic fervour amid souring relations with the United States and Australia, has contributed to a sales drop in China for foreign dairy products.

Coca-Cola: Coke2Home

Case Study • Harshvardhan Sahni, WARC Prize for Asian Strategy, Shortlisted, 2020

Soft drink giant Coca-Cola used a home delivery service in a behaviour-changing sponsorship campaign for the ICC World Cup in India.

Tang: Tang Gets It Done

Case Study • Maan Bernardino-Dominguez, WARC Prize for Asian Strategy, Shortlisted, 2020

Powdered drink brand Tang employed a TV, radio and digital strategy to target relaxed parents in order to rebuild perceived value and protect its user base in the Philippines.

Four food-shopper mindsets that should shape brand planning in 2021

Article • Callum Saunders, WARC Exclusive, September 2020

Grocery shopping mindsets are changing as a result of the pandemic and it will be vital for brands to embrace new behaviours to capitalise on throughout 2021.

TWG Tea beefs up omnichannel brand experience with online storefront expansion

News • 03/09/2020

Singaporean luxury tea brand TWG Tea is launching more than 20 new official online stores on third-party marketplaces in new and emerging markets across APAC, North America and Europe on platforms such as Zalora, Amazon and Lazada.

Coca-Cola and IAG evolve the client-agency relationship

News • 03/09/2020

The word ‘partnership’ is often used about client-agency relationships, but agencies are often first to be cut when marketing budgets come under pressure; both parties need to be flexible, says executives from Coca-Cola and IAG.

YouGov Ad of the Month – Indonesia: Tehbotol Sosro

Opinion • BrandIndex, September 2020

Sweet tea Tehbotol Sosro is the brand that has achieved the highest uplift in its Ad Awareness during August.

How to make effective food advertising in the COVID-19 era: insights from Ipsos

Article • Stephen Whiteside, Event Reports, Ipsos 2020 Food Industry Summit, August 2020

Research firm Ipsos analyzed the advertising creative that delivered the greatest impact during the COVID-19 pandemic to offer guidance for food brands.

Nestlé taps into Asia’s rising desire for healthy plant-based snacks in Hong Kong

News • 17/08/2020

With plant-based food rising in popularity in recent years and further accelerated by COVID-19, Nestlé Hong Kong has introduced Nestlé Fitness, a product range with snacks and beverages made with whole grains, as well as high-fibre and plant-based ...

How Mondelez is reformulating for Asian consumers

Article • Low Lai Chow, Event Reports, FIA Dialogues, July 2020

Snack food maker Mondelez is evolving its product portfolio to suit post-COVID trends.

Bridging the sensory gap for better brand experiences online

Article • Andy Wardlaw, WARC Exclusive, August 2020

COVID-19 has accelerated people’s preference to source groceries online but in the longer term this could inhibit the trial of new products as well as impulse purchases.

Pepsi China celebrates COVID-19 heroes through packaging design

Opinion • Gianmauro Vella, August 2020

Gianmauro Vella, PepsiCo Head of Design APAC & AMESA, explains the design strategy behind the soft drinks company's limited-edition cans.

Winning e-commerce: How CPG brands can streamline their business internally

Article • Gemma Spence, WARC Exclusive, July 2020

The early signs globally that nationwide lockdowns will continue to impact the online maturity and buying behaviour long-term can be seen in the broadening of e-commerce audiences.

How Coca-Cola is picking brand winners and losers

News • 22/07/2020

Coca-Cola, the beverage manufacturer, is streamlining its brand portfolio to ensure its largest assets and best new products thrive, while slow-moving “zombie” beverages are killed off.

How Coca-Cola is picking winners and killing off "zombie" brands in its portfolio

Article • Stephen Whiteside, WARC Exclusive, July 2020

Coca-Cola, the beverage manufacturer, is streamlining its brand portfolio to focus on strategic priorities and the assets with greatest potential.

Deep RiverRock: The Recycled Logo

Case Study • SABRE Awards, In2 EMEA, Best in Identity Branding, Gold, 2020

Deep RiverRock, a brand of water, removed its logo from its bottle and replaced it with 100% Recycled Bottle to promote its commitment to sustainability in a bold way in Ireland.

A healthy media diet for food & drink brands

Opinion • Duncan Southgate, July 2020

In the first of a new series of category-specific investigations for WARC, Kantar’s Global Brand Director - Media, Duncan Southgate, takes a look at the media effectiveness of campaigns for food and non-alcoholic drink brands.

What's working in FMCG

Article • WARC Category Intelligence, July 2020

Global strategies, campaign updates and trends in the FMCG category.

Pepsi: #Summergram

Case Study • Case Studies on WARC, 2019

Carbonated drinks giant Pepsi ran a multichannel campaign to increase sales in the US.

Nescafé: University Pride Season 2

Case Study • Dina El Dessouky, Yosr Khalifa, Mustafa Darwish, WARC Prize for MENA Strategy, Entrant, 2020

Instant coffee brand Nescafé 3in1 went back to college to grow popularity in Egypt and narrow the sales gap with the competition.

Coca-Cola Norway: Coca-Cola joined the fast

Case Study • SABRE Awards, Gold, EMEA, 2020

Coca-Cola, a soft drinks brand, increased brand trust among Norwegians during Ramadan by launching a new logo, fasting ads and partnering with famous Muslim influencers to educate Norwegian consumers and bridge the cultural gap.

Soft drinks