Article
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Euromonitor Strategy Briefings, July 2018
A regional overview of coffee in Asia Pacific, including an analysis of leading companies and brands, country snapshots and forecast projections for the category.
Article
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WARC Category Intelligence, March 2018
Global strategies, campaign updates and trends in the hot drinks category.
Article
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WARC Category Intelligence, March 2018
Global strategies, campaign updates and trends in the carbonated soft drinks category.
Article
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WARC Category Intelligence, March 2018
Global strategies, campaign updates and trends in the energy drinks category.
News
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15 November 2019
Britvic, the soft drinks company, took drastic steps to address a decline in sales and penetration at Robinsons, its leading dilutes brand.
Case Study
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Tangrams Strategy & Effectiveness Awards, Silver, 2019
Coca-Cola, the soft drinks brand, increased market share and brand love in China by launching an Augmented Reality (AR) experience on Baidu that connected young people through games and live maps.
Case Study
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Tangrams Strategy & Effectiveness Awards, Bronze, 2019
Ovaltine, a brand of milk flavouring product, drove brand mentions and ROI in Vietnam by launching a brand battle between itself and its competitor, MILO, advocating for child happiness against MILO's competitive attitude.
Opinion
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Ervin Ha, November 2019
Pepsi is quitting the Indonesian market; YouGov's Ervin Ha looks at the reasons behind this decision and what can other soft drinks brands can learn.
Case Study
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MMA Smarties, Silver, X (Global), 2019
Mirinda, a soft-drinks brand, increased sales and consumer awareness through the use of a music video-led campaign that sought to unite opposing Vietnamese consumers over a glass of soda.
Case Study
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MMA Smarties, Finalist, X (Global), 2019
Coca-Cola, the soft-drinks brand, launched an online cricket game to engage consumers and increase sales in India, during the ICC Cricket World Cup season.
Case Study
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MMA Smarties, Silver, X (Global), 2019
MTN DEW AMP GAME FUEL (MDAGF), an energy drink brand, successfully reintroduced itself to US gamers by launching a multi-platform campaign that built the brand's image through trusted gaming influencers and sources' endorsements.
Case Study
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Best Media Innovation, Digital, Mobile/Handheld devices, 2019
Pepsi, a carbonated drinks brand, partnered with travel app Rail Yatri, to promote Pepsi to Indian train users in a convenient and contextualised way.
Case Study
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Best Integrated Campaign, Consumer Products, Beverages and drinks, 2019
Horlicks, the malt-based drink by GSK Consumer Healthcare, launched its 'No Fear This Year' campaign in India to promote Horlicks as a healthy choice during stressful school-time exam periods.
Case Study
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Best Media Innovation, Branded Content, 2019
Mountain Dew, a soft drink brand produced by PepsiCo, increased awareness and preference among millennials in India by launching a film with an extreme sports athlete that saw him tackle the most dangerous peak in the world.
Case Study
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Best Ongoing Media Campaign, 2019
Tata Tea, a tea brand, created a series of campaigns in rural India, using its case marketing asset JaagoRe to increase brand affinity and sales.
Case Study
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MMA Smarties, Silver, X (Global), 2019
Coca-Cola, the soft drinks brand, increased consumer engagement globally by developing a pair of drinking glasses that light up whenever used, allowing friends to share their Coca-Cola drinking moments with each other.
Case Study
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Best Media Strategy, Consumer Durables, 2019
Aquaguard, a leader in water purifiers, increased its penetration in India following a water quality study at pincode level.
Case Study
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MMA Smarties, Bronze, X (Global), 2019
DIMES, a squeezed juice brand, partnered with a recipe website to launch a voice-controlled breakfast-recipe reader, which increased brand awareness and market share in Turkey.
Case Study
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MMA Smarties, Gold, X (Global), 2019
Bubly, the sparkling water brand, successfully broke into the sparkling water category by partnering with a set of celebrities and social media content platforms to drive a mobile led campaign that engaged US consumers.
Case Study
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Best Media Strategy, Consumer Products, Beverages and drinks , 2019
Pepsi, a soft drink brand, increased consideration in India by launching 200 million bottles and cans with words that spoke to millennials depicting the spontaneity of Pepsi moments.
Case Study
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Best Media Strategy, Consumer Products, Beverages and drinks, 2019
Mirinda, a PepsiCo beverage, ran an ethical campaign in India to drive a stronger association with teenagers and increase brand awareness.
Case Study
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Best Media Innovation, Sponsorships, 2019
Amul, a co-operative with a large portfolio of brands, took to popular TV shows to spread customised brand messages and boost sales opportunities for its different brands in India.
Case Study
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MMA Smarties, Silver, X (Global), 2019
Nescafé, an instant coffee brand, partnered with a famous virtual celebrity to create a campaign in which young Chinese consumers could unlock a personalised message by scanning Nescafé bottles.
Case Study
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MMA Smarties, Silver, X (Global), 2019
Fanta, the soft drink, created a platform game to introduce its new brand mascot The Mouth, which increased brand awareness and sales in Brazil.
Case Study
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MMA Smarties, Bronze, X (Global), 2019
Coca-Cola, a soft drinks brand, encouraged orders of its drink on the China in Box delivery service in Brazil, by launching voting polls on social media and targeted messages for food delivery app users.
