Advertising best practice, evidence and insights

Article • Euromonitor Strategy Briefings, July 2018

A regional overview of coffee in Asia Pacific, including an analysis of leading companies and brands, country snapshots and forecast projections for the category.

What's working in hot drinks

Article • WARC Category Intelligence, March 2018

Global strategies, campaign updates and trends in the hot drinks category.

What's working in carbonated soft drinks

Article • WARC Category Intelligence, March 2018

Global strategies, campaign updates and trends in the carbonated soft drinks category.

What's working in energy drinks

Article • WARC Category Intelligence, March 2018

Global strategies, campaign updates and trends in the energy drinks category.

evian : #Babydoubles

Case Study • SABRE Awards, EMEA, United Kingdom and Ireland (Small Budget), Gold, 2019

Mineral water brand Evian created a social media campaign – based on its above-the-line Babies execution – that gave users their own ‘baby double’ image, to drive awareness of its sponsorship of the Wimbledon Tennis Championships.

Carabao: We Are Female Fans

Case Study • SABRE Awards, EMEA, Marketing to Women, Gold, 2019

Energy drink brand Carabao created a media relations campaign based around Google image searches to showcase the brand’s ethos as one that resonated with young women in the UK.

Why Oatly's relaunch focused on environmental concerns

Article • Brian Carruthers, Event Reports, Retail Week Live, March 2019

Oatly, the Swedish plant-based milk company, has grown quickly following a rebrand that allowed it to talk about its broader values.

How Nestlé, Coca-Cola and Axe moved beyond objectivity in research

Article • Brian Carruthers, Event Reports, MRS Impact, March 2019

The relationship between consumers and brands has altered as a result of the ever-changing media landscape – and relationship between consumers and researchers is following suit, with old-fashioned objectivity taking a back seat.

Coca-Cola and Fonterra in strategic Asian alliance

News • 08 May 2019

The Coca-Cola Company has teamed up with New Zealand dairy co-op Fonterra to explore new opportunities in the soft drinks category across South East Asia.

The world's best drinks campaigns and companies 2019

Rankings • Rankings Articles, May 2019

Looks into which drinks campaigns, along with the agencies that have worked on drinks campaigns, have performed best over the past year.

Nescafé Dolce Gusto: Coffee Corners

Case Study • Alvaro Bretel, WARC Awards, Shortlisted, Effective Content Strategy, 2019

Nescafé Dolce Gusto used an inspirational, personalised multi-channel campaign to grow sales, improve penetration and increase its cultural relevance in the Middle East.

Nescafé: University Pride

Case Study • Naila Fattouh, WARC Awards, Shortlisted, Effective Content Strategy, 2019

Coffee brand Nescafé used TV, digital, outdoor and on-pack design to promote its single-serve Nescafé 3-in-1, following currency devaluation in Egypt.

Coca-Cola: Never Take the Jersey Off

Case Study • Naila Fattouh, WARC Awards, Shortlisted, Effective Content Strategy, 2019

Coca-Cola, the beverage brand, thwarted competition from its main competitor and drove sales during the 2018 World Cup by running a promo campaign that appealed to patriotic football fans in Egypt.

Coca-Cola: Sunset

Case Study • Tahaab Rais, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2019

Soft drinks giant Coca-Cola used social media to drive its brand message during Ramadan in the Middle East.

Coca-Cola: Change Has a Taste

Case Study • Tahaab Rais, WARC Awards, Shortlisted, Effective Social Strategy, 2019

Soft-drink brand Coca-Cola tapped into the relaxation of Saudi Arabia's driving laws to appeal to young women in the country and claw back some market share.

The challenge of a global brand in unstable times: How to preserve the essence of Coca-Cola empathizing with the consumer’s context in Latin America

Research Paper • Carolina Andrea Porcari, María Muzio, Rosaline Hester and Sabrina Scolnic, ESOMAR, Latin America, 2019

Coca-Cola, a drinks brand, localized its communications in South Latin America while continuing to reinforce the "international power" of the brand.

Robinsons: Revitalise

Case Study • Harriet Sanders, WARC Awards, Shortlisted, Effective Innovation, 2019

Robinsons, the long-standing UK fruit squash brand, turned around declining sales by revitalising its core range of soft drinks to deliver volume and margin growth for brand owner Britvic.

Coca-Cola launches its first branded energy drink

News • 01 April 2019

Coca-Cola will launch its first energy drink in the UK under the Coca-Cola brand in a move that will put it in direct competition with market leaders Red Bull and Lucozade, as well as Monster, in which Coca-Cola has a minority stake.

Coke applies marketing science to content

News • 28 March 2019

Coca-Cola is applying marketing science to its work in Australia – so improving internal processes and ensuring it measures the right things, according to a senior executive.

How marketing science changed the game for Coca-Cola

Article • Brooke Hemphill, Event Reports, The Future of Brands Sydney, February 2019

Coca-Cola, the soft drinks brand, is getting better value from advertising in Australia by improving internal processes, focussing on marketing science, and measuring the right things.

Carabao Energy Drink: Mr Carabao’s £1 Million Giveaway

Case Study • Case Studies on WARC, 2018

Energy drink brand Carabao increased trial and rate of sale in the UK with a promotional campaign that allowed consumers to win a share of a total £1m cash prize fund.

Coca-Cola: This Coke is a Fanta

Rankings • WARC Media 100, 2019

Coca-Cola, the soft drinks company, took a stand against intolerance towards the LGBTQ+ community in Brazil by transforming a discriminatory phrase into a tool to fight against the prejudice.

Manzana Postobón: Individual for two

Rankings • WARC Effective 100, 2019

Manzana Postobón, a soft drink, created a product that allowed people to share their food with the homeless in Colombia.

Coca-Cola: Share a Coke, Share a Code

Rankings • WARC Effective 100, 2019

Coca-Cola, the beverage brand, reached out to the Chinese youth by creating a secret code on their iconic packaging that only they could communicate in.

Coca-Cola: Hijacking the African Cup

Rankings • WARC Effective 100, 2019

Coca-Cola, the beverage brand, increased awareness during the African Cup of Nations by igniting pride in Egyptian football.