Advertising best practice, evidence and insights

Article • WARC Category Intelligence, January 2020

Global strategies, campaign updates and trends in the soft drinks category.

Article • Euromonitor Strategy Briefings, July 2018

A regional overview of coffee in Asia Pacific, including an analysis of leading companies and brands, country snapshots and forecast projections for the category.

What's working in hot drinks

Article • WARC Category Intelligence, March 2018

Global strategies, campaign updates and trends in the hot drinks category.

What's working in energy drinks

Article • WARC Category Intelligence, March 2018

Global strategies, campaign updates and trends in the energy drinks category.

What's working in FMCG

Article • WARC Category Intelligence, July 2020

Global strategies, campaign updates and trends in the FMCG category.

Building shelf awareness: Quantifying radio’s last-minute influence for FMCG brands

Article • Mark Barber, WARC Exclusive, June 2020

A review of insights and best practice findings from Radiocentre and Shoppercentric’s research into the effects of radio’s last-minute reach of shoppers for FMCG brands.

Coca-Cola looks to post-COVID moment marketing

News • 04 June 2020

Soft drinks company Coca-Cola is emerging from the lockdown period with a new focus on agility and flexibility as it builds on what it’s learned from operating largely in the digital space over the past few months.

YouGov Ad of the Month - Saudia Arabia: Vimto

Opinion • BrandIndex, June 2020

During May, soft drinks brand Vimto achieved the highest uplift in Ad Awareness of any brand in Saudi Arabia.

Heath & Heather: Health and happiness in a teacup

Case Study • Design Business Association, Design Effectiveness Awards, Bronze, 2020

Heath & Heather, a tea brand, grew market share and sales in the UK by launching new packaging that featured botanical imagery and colour-coded themes to promote the natural Britishness of the brand.

TrueStart: Wild for Life

Case Study • Design Business Association, Design Effectiveness Awards, Silver, 2020

TrueStart, a coffee brand, expanded its distribution from sports-focused retailers to on-trade and its own café bar by creating the Wild for Life brand strategy and packaging design in the UK.

Dalston's Soda Co.: Soda with Soul – Rebrand

Case Study • Design Business Association, Design Effectiveness Awards, Silver, 2020

Dalston's, a soda brand, expanded in the UK by changing its bottle design to cans and developing a new look for each of its six flavours in striking multipacks.

Flawsome!: From wonky to wonderful

Case Study • Design Business Association, Design Effectiveness Awards, Gold, 2020

Flawsome, a juice brand, redesigned its packaging and changed its name from Get Wonky in the UK to better promote its products made from flawed fruits and vegetables that would otherwise be wasted.

Coca-Cola looks to China for learnings on COVID-19 recovery

News • 06 May 2020

Coca-Cola, the soft-drinks manufacturer, is drawing on various lessons from China as it seeks to understand how the period of “graduated re-openings” may take shape once the threat of COVID-19 begins to recede.

Coca-Cola’s three-stage model for responding to COVID-19

Article • Stephen Whiteside, WARC COVID-19 Series, May 2020

Coca-Cola, the soft drinks manufacturer, has mapped out a three-phase strategy as it responds to the COVID-19 crisis.

Jinlingguan: AI Baby Expert

Case Study • Nicholas Short, Qirong Li, Ariel Ban, Sara Wang, WARC Awards, Entrant, Effective Content Strategy, 2020

Infant formula milk brand Jinlingguan partnered with smart speaker manufacturer Xiaomi to create the AI Baby Expert and appeal to new parents in China.

Fruit Shoot: Fruit Shoot for the Moon

Case Study • Polly Goodman, Craig Adams, WARC Awards, Entrant, Effective Innovation, 2020

Children's drink brand Fruit Shoot implemented an integrated and innovative communications strategy in the UK to increase sales and move the brand from terminal decline into growth.

Aquafina: Aquafina Vietnam International Fashion Week

Case Study • Trac Tran, WARC Awards, Entrant, Effective Social Strategy, 2020

Bottled water brand Aquafina elevated brand awareness in Vietnam through sponsorship of a leading Vietnamese fashion platform.

Mountain Dew: Green Means Go

Case Study • Larah Lee, WARC Awards, Entrant, Effective Content Strategy, 2020

In the Philippines, soft drink brand Mountain Dew bridged the gap to Generation Z's virtual thrill-seekers by creating AR-enhanced content and organising gaming events.

100Plus: Aktifkan Potensimu (Activate Your Potential) – AME 2019

Case Study • Su Ling Chan, Danesh Asokkumar, Nichelle Ng, WARC Awards, Entrant, Effective Content Strategy, 2020

Isotonic drinks brand 100Plus increased sales and reach among millenials in Malaysia through a collaboration with an upcoming band.

SariWangi: Let's Talk

Case Study • Sumeet Parab, Apoorva Sheety, Fajar Adithya, WARC Awards, Entrant, Effective Use of Brand Purpose, 2020

SariWangi the tea bag brand used their Let's Talk campaign to create real conversations on social channels around respect for diversity during the 2019 presidential election in Indonesia.

Coca-Cola: Coke2Home

Case Study • Harshvardhan Sahni, WARC Awards, Entrant, Effective Innovation, 2020

Soft drink brand Coca-Cola used a home delivery service in a behaviour-changing sponsorship campaign for the ICC World Cup in India.

OldTown White Coffee: Anything is Pause-able

Case Study • Su Ling Chan, Galen Lau, WARC Awards, Shortlisted, Effective Content Strategy, 2020

Coffee brand OldTown White Coffee increased sales and market share by targeting millenials with a multichannel campaign.

The evolution of Yorkshire Tea’s media strategy

News • 10 April 2020

Over the past decade, Yorkshire Tea has grown from a regional brand to become the UK’s number one tea, and while an entertaining creative strategy has been important in that, so too has been its media strategy which has had to evolve as it has ...

How Yorkshire Tea became the UK’s favourite brew

Article • Brian Carruthers, Event Reports, Thinkbox, March 2020

Over the past ten years, Yorkshire Tea has grown from a regional brand to become the number one tea brand in the UK.

Taking stock – the role of FMCG brands in a time of crisis

News • 24 March 2020

Australia’s fast-moving consumer goods (FMCG) producers have a role to play in reassuring consumers during the country’s latest period of crisis, and in giving them something to look forward to, a new report says.