Article
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Euromonitor Strategy Briefings, July 2018
A regional overview of coffee in Asia Pacific, including an analysis of leading companies and brands, country snapshots and forecast projections for the category.
Article
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WARC Category Intelligence, March 2018
Global strategies, campaign updates and trends in the hot drinks category.
Article
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WARC Category Intelligence, March 2018
Global strategies, campaign updates and trends in the carbonated soft drinks category.
Article
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WARC Category Intelligence, March 2018
Global strategies, campaign updates and trends in the energy drinks category.
News
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10 December 2019
Luckin Coffee, the Chinese retailer that has found stratospheric growth with its physically-light, convenient delivery platform for urban consumers, advocates a strategy of heavily pursuing a core group of users.
Article
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Brian Carruthers, Event Reports, IPA EffWorks, October 2019
Luckin Coffee, a Chinese coffee firm, uses its customers data to cut costs, improve quality, and to inform marketing to focus on a convenience-focussed young urban audience.
Case Study
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MRS Awards, Finalist, MRS Award for New Consumer Insights, 2019
Twinings, a tea brand, created an agile and innovative research project that delivered one of the most successful new drinks concepts ever tested – while ultimately aiming to make children healthier in the UK.
Case Study
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Anh Vu, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2019
Energy drink brand Sting partnered with motorcycle ride taxi service Grab Bike and convenience store 7-Eleven to launch its Sting Cafe Espresso drink to professional bikers in Vietnam.
Case Study
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Touché!, WARC Media Awards, Shortlisted, Effective Channel Integration, 2019
Focusing on the Christmas holidays, Quebec Milk Producers implemented an innovative campaign, delivered through all media, to raise awareness and boost sales.
Case Study
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Benjamin Condit, Chaojie Miao, Jerry Perez, Sienna Zhang, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2019
Bottled coffee brand Nescafé Smoovlatte partnered virtual idol Luo Tianyi to grow sales and brand love among a youth audience in China.
Case Study
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George Shearring, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2019
Soft drinks brand Pepsi Max ran a data partnership campaign with publisher Time Out to drive sales growth over summer in Australia, while increasing relevance and consideration to purchase.
Case Study
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Nicholas Short, Qirong Li, Ariel Ban, Sara Wang, WARC Media Awards, Shortlisted, Effective Use of Tech, 2019
Infant formula milk brand Jinlingguan partnered with smart speaker manufacturer Xiaomi to create the AI Baby Expert and appeal to new parents in China.
Case Study
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Tangrams Strategy & Effectiveness Awards, Silver, 2019
Coca-Cola, the soft drinks brand, increased market share and brand love in China by launching an Augmented Reality (AR) experience on Baidu that connected young people through games and live maps.
Case Study
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Tangrams Strategy & Effectiveness Awards, Bronze, 2019
Ovaltine, a brand of milk flavouring product, drove brand mentions and ROI in Vietnam by launching a brand battle between itself and its competitor, MILO, advocating for child happiness against MILO's competitive attitude.
News
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15 November 2019
Britvic, the soft drinks company, took drastic steps to address a decline in sales and penetration at Robinsons, its leading dilutes brand.
Opinion
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Ervin Ha, November 2019
Pepsi is quitting the Indonesian market; YouGov's Ervin Ha looks at the reasons behind this decision and what can other soft drinks brands can learn.
Case Study
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MMA Smarties, Silver, X (Global), 2019
Nescafé, an instant coffee brand, partnered with a famous virtual celebrity to create a campaign in which young Chinese consumers could unlock a personalised message by scanning Nescafé bottles.
Case Study
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MMA Smarties, Gold, X (Global), 2019
Bubly, the sparkling water brand, successfully broke into the sparkling water category by partnering with a set of celebrities and social media content platforms to drive a mobile led campaign that engaged US consumers.
Case Study
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MMA Smarties, Bronze, X (Global), 2019
DIMES, a squeezed juice brand, partnered with a recipe website to launch a voice-controlled breakfast-recipe reader, which increased brand awareness and market share in Turkey.
Case Study
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MMA Smarties, Silver, X (Global), 2019
Anmum, a pregnancy milk brand, created a pregnancy advice platform that allowed pregnant women and mothers to share information, while building positive brand perception in Indonesia.
Case Study
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MMA Smarties, Bronze, X (Global), 2019
Coca-Cola, a soft drinks brand, encouraged orders of its drink on the China in Box delivery service in Brazil, by launching voting polls on social media and targeted messages for food delivery app users.
Case Study
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MMA Smarties, Silver, X (Global), 2019
Fanta, the soft drink, created a platform game to introduce its new brand mascot The Mouth, which increased brand awareness and sales in Brazil.
Case Study
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MMA Smarties, Silver, X (Global), 2019
Mirinda, a soft-drinks brand, increased sales and consumer awareness through the use of a music video-led campaign that sought to unite opposing Vietnamese consumers over a glass of soda.
Case Study
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MMA Smarties, Silver, X (Global), 2019
Coca-Cola, the soft drinks brand, increased consumer engagement globally by developing a pair of drinking glasses that light up whenever used, allowing friends to share their Coca-Cola drinking moments with each other.
Case Study
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MMA Smarties, Silver, X (Global), 2019
MTN DEW AMP GAME FUEL (MDAGF), an energy drink brand, successfully reintroduced itself to US gamers by launching a multi-platform campaign that built the brand's image through trusted gaming influencers and sources' endorsements.
