Advertising best practice, evidence and insights

Article • Euromonitor Strategy Briefings, July 2018

A regional overview of coffee in Asia Pacific, including an analysis of leading companies and brands, country snapshots and forecast projections for the category.

What's working in energy drinks

Article • WARC Category Intelligence, March 2018

Global strategies, campaign updates and trends in the energy drinks category.

What's working in hot drinks

Article • WARC Category Intelligence, March 2018

Global strategies, campaign updates and trends in the hot drinks category.

What's working in carbonated soft drinks

Article • WARC Category Intelligence, March 2018

Global strategies, campaign updates and trends in the carbonated soft drinks category.

Pepsi: The Icon of Youth

Case Study • Anh Vu, WARC Media Awards, Entrant, Effective Channel Integration, 2018

Soft drink brand Pepsi regained brand love in Vietnam by reinforcing its position as a leading brand for youth.

How Red Bull optimises need-state-based retail activations

Article • Sam Peña-Taylor, Event Reports, Shopper Insights & Retail Activation Conference, October 2018

Red Bull, the global drinks brand, undertook a behavioural study to uncover a need-state based segmentation of its audience in order to aid retail partners.

Refinery29 x Gatorade: Sisters in Sweat

Case Study • Finola Austin, WARC Media Awards, Entrant, Best Use of Data, 2018

Sports-themed food-and-drink brand Gatorade joined forces with digital media and entertainment company Refinery29 to target teen female athletes in the US with a digital and social media campaign.

Coke unlocks 'the handcuffs of the 30-second spot'

Opinion • Chiara Manco, January 2019

Grand Prix winner of the 2018 WARC Awards’ Effective Content Strategy category, Coca-Cola’s campaign around the African Cup of Nations in Egypt proves that a single-minded message is not always the answer.

How Coca-Cola is using AI to generate fresh insights

Article • Stephen Whiteside, Event Reports, The AI Summit, December 2018

Artificial intelligence (AI) is helping bottlers for the Coca-Cola Co., the beverage company, gain a clearer view of emerging customer trends.

ABInbev: Pony Malta

Case Study • MMA Smarties, Bronze, LATAM, 2018

ABInbev, a drink and brewing holdings company, connected with teens in Columbia using social media influencers to make customized branded content only generated as the result of engagement and interaction.

Sprite: Formula Songs

Case Study • MMA Smarties, Gold, LATAM, 2018

Sprite, a soft drinks brand, increased awareness of its new sugar-free formula in Brazil by helping students memorise their formulas ahead of college admission tests through music videos and songs streamed on Spotify.

Coca-Cola: Coca Cola Fan Feat

Case Study • MMA Smarties, Gold, LATAM, 2018

Soft drinks company Coca-Cola created FanFeat, a competition for music fans, to boost sales among 12- to 24-year-old Brazilians, achieving record teen engagement and an increase in Coke sales.

Pepsi: PepsiCoin

Case Study • Anh Vu, WARC Media Awards, Shortlisted, Effective Use of Tech, 2018

Soft drink brand Pepsi launched its own cryptocurrency to regain its youth brand status in Vietnam.

Dancow Excelnutri+: #IyaBoleh

Case Study • Rofi Yudisthira, WARC Media Awards, Shortlisted, Effective Use of Tech, 2018

Nutrition, health and wellness company Nestlé used a multimedia strategy, spearheaded by interactive HD video, to relaunch its Dancow Excelnutri+ growing-up milk in Indonesia.

Pepsi: Pepsi Salt – Bring back the taste of Tết

Case Study • Anh Vu, WARC Media Awards, Silver, Effective Channel Integration, 2018

Pepsi, the soft drink brand, grew sales and increased market share in Vietnam by using insightful marketing techniques during the Vietnamese festival of Tết.

Anchor Protein+: Go Strong All Day Long

Case Study • Philip De Meulemeester, WARC Media Awards, Shortlisted, Effective Channel Integration, 2018

Anchor, a New Zealand dairy brand, developed a positioning and a campaign for Protein+, a first-to-market dairy protein offering.

MENA Strategy Works: lessons from Nissan and Coke

Article • Lucy Aitken, WARC Exclusive, MENA Strategy Works, November 2018

Lessons from winners in the 2018 WARC Prize for MENA Strategy, including Nissan and Coca-Cola.

Demystifying Machine Learning: Accelerating innovation by exploiting what is already known

Research Paper • Sjoerd Koornstra and Wim Hamaekers, ESOMAR, Fusion, 2018

Researchers from The House of Insights and Haystack International partnered to develop a tool that can predict the likelihood of a flavour succeeding in any given beverage market in the world.

Catching the Exception: An in-depth qualitative social media analysis to uncover unexpected usages of plant-based Alpro products - #newrecipe #cleaneating #plantpower

Research Paper • Chayanne Meers and Suzanne Mulier, ESOMAR, Fusion, 2018

Alpro, a plant-based products brand, used deep-dive social analysis to identify consumer trends around plant-based products – allowing them to promote versatile and creative uses for its product ranges in Belgium.

Nescafé: Creating a coffee-loving generation in a tea-drinking country

Case Study • Jitender Dabas, Ankit Vohra, WARC Prize for Asian Strategy, Entrant, 2018

Coffee brand Nescafé used a combination of radio and digital to increase consumption and grow sales of coffee among young Indians.

ABC Kacang Hijau: Six-second stories that helped reverse six quarters of decline

Case Study • Dhiren Amin, Rahul Chawra, Dilip Garga, WARC Prize for Asian Strategy, Entrant, 2018

Better-for-you beverage brand ABC Mungbean used an online campaign in Indonesia to turn around three semesters of decline with minimal marketing investment.

Nescafé: Kickstart 2017

Case Study • Sumegha Rao, Jean Paul de Ponti, Heru Santoso, Krisnina Hanum, WARC Prize for Asian Strategy, Entrant, 2018

Coffee brand Nescafé used an innovative campaign in Indonesia to strengthen brand appeal and increase trial among youth in a cluttered category.

Dabur Real: Getting India to drink more juice, one small pack at a time

Case Study • Ekta Relan, Srishti Jain Khandelwal, WARC Prize for Asian Strategy, Entrant, 2018

Dabur Real, India's market leader in juices and nectars, found a new occasion for consumption, growing sales of its own brand and the category as a whole.

PepsiCo (Drink and beverages, non-alcoholic)

Article • Euromonitor Profiles, October 2018

This Company Profile from Euromonitor provides key details and analysis of Pepsi Co, the owner of brands such as Tropicana, Gatorade and Aquafina.

Fuzetea: Launching into the world of giants

Case Study • MMA Smarties, Finalist, Vietnam, 2018

Fuzetea+, a brand of tea, used mobile to increase consideration of its brand among youth in Vietnam.