Advertising best practice, evidence and insights

Article • Euromonitor Strategy Briefings, June 2019

A regional overview of womenswear in Western Europe, with an analysis of key companies and brands and forecast projections for the future of the category.

What’s working in home improvement retail

Article • WARC Category Intelligence, August 2018

Global strategies, campaign updates and trends in the home improvement retail category.

What's working in supermarkets and grocery

Article • WARC Category Intelligence, March 2018

Global strategies, campaign updates and trends in the supermarkets and grocery category.

What's working in department stores

Article • WARC Category Intelligence, March 2018

Global strategies, campaign updates and trends in the department stores sector.

Three-way points for navigating e-commerce in a post-pandemic world

Article • Alex Zhang, WARC Best Practice, July 2020

Brands are now looking to transform the way they reach customers, but not all transformation is always good - here are three steps to adjust to the post-COVID e-commerce world.

Navigating Singapore's F&B ‘new normal’

Opinion • Simon Dale, July 2020

Adobe's Simon Dale outlines some key areas of focus for F&B marketers as Singapore continues its staged re-opening after Circuit Breaker measures.

Walmart drive-in cinemas bring respite to ailing medium

News • 06 July 2020

American mega-retailer Walmart will use its massive physical footprint to create drive-in cinemas across the United States in partnership with Tribeca Enterprises, in a move that charts a way forward for a medium battered by the coronavirus ...

Scott Galloway’s four stats on the future of e-commerce

News • 03 July 2020

It’s been a volatile few months for e-commerce during the pandemic – here are four stats from NYU’s Professor Scott Galloway that point to its future.

YouGov Ad of the Month – UK: McDonald’s

Opinion • BrandIndex, July 2020

During June, McDonald’s achieved the highest uplift in Ad Awareness of any brand in the UK with a +9.4 point rise.

Burger King: Who said men don't cry?

Case Study • Ali Khalil, WARC Prize for MENA Strategy, Shortlisted, 2020

QSR brand Burger King targeted young Saudis with a social media 'trolling' campaign featuring football icon Sami Al-Jaber to drive sales of its new spicy menu across Saudi Arabia.

Babyshop: The Gift of Mom

Case Study • Tahaab Rais, WARC Prize for MENA Strategy, Shortlisted, 2020

Children's retailer Babyshop increased brand affinity through a multi-channel Mother's Day initiative centred around breast cancer in the United Arab Emirates.

KFC: Launching Local Chicken

Case Study • Maxime Menant, Remie Abdo, WARC Prize for MENA Strategy, Shortlisted, 2020

QSR brand KFC used a TV, social media and outdoor campaign to publicise its use of fresh Saudi chicken in order to appeal to national pride and boost sales in Saudi Arabia.

Burger King: Burjer Kinj

Case Study • Ali Khalil, WARC Prize for MENA Strategy, Shortlisted, 2020

QSR brand Burger King created a social media, outdoor and in-restaurant campaign based on the Arabic pronunciation of 'burger' to increase Whopper sales and reignite interest in the brand in Saudi Arabia.

Facemasks go from hygiene necessity to branded fashion item

News • 30 June 2020

The branded facemask has arrived: Uniqlo, owned by Japan’s Fast Retailing, is just one of several retail and sportswear brands that have responded to consumer demand and moved into the mask market.

How FMCG brands can respond to change after COVID-19

Opinion • Jess Smith, June 2020

The pandemic has changed consumer behaviour and there will be further changes in their wants and needs in the months ahead.

COVID-19 conversations: Greg Revelle, Chief Marketing Officer of Kohl’s

Opinion • Greg Revelle, June 2020

Greg Revelle is Chief Marketing Officer of Kohl’s, a major US retailer with 1100 stores in 49 states.

Marketing powers McDonald’s recovery from COVID-19

Article • Stephen Whiteside, WARC Exclusive, June 2020

McDonald’s, the quick-service restaurant chain, is putting marketing at the heart of its efforts to bounce back from COVID-19.

What next for the restaurant business?

Article • Sam Peña-Taylor, WARC Exclusive, June 2020

The hospitality sector has been hard hit by coronavirus-driven lockdowns; research by Zagat offers some pointers for restaurants re-opening in a socially distanced world.

How India’s e-commerce brands made safety and hygiene a marketable commodity

Article • Mukta Lad, WARC Exclusive, June 2020

For a market that has always been driven by value, India’s marketers are now making communication of safety and hygiene measures a priority.

China’s new normal in the post-COVID era revealed

News • 11 June 2020

Data-crunching by e-commerce giant JD.com offers new insight into lasting, post-COVID consumer trends following its huge 618 Grand Promotion – the biggest mid-year shopping festival in China – along with online shopping behaviours for the first ...

COVID-19 Conversations: Morgan Flatley, U.S. Chief Marketing and Digital Customer Experience Officer, McDonald’s

Opinion • Cathy Taylor, June 2020

From its humble beginnings as a single restaurant, McDonald’s has become one of the world's leading food service brands with more than 36,000 restaurants in over 100 countries.

Burger King’s Machado focusing on walking the walk concerning equality

Article • Geoffrey Precourt, Event Reports, June 2020

Fernando Machado, global chief marketing officer at Burger King, believes that brands must “walk the walk” on diversity and inclusion and not rely on advertising to show their values.

Building shelf awareness: Quantifying radio’s last-minute influence for FMCG brands

Article • Mark Barber, WARC Exclusive, June 2020

A review of insights and best practice findings from Radiocentre and Shoppercentric’s research into the effects of radio’s last-minute reach of shoppers for FMCG brands.

Big brands rush to support China’s small market traders

News • 07 June 2020

Chinese Premier Li Keqiang announced last week that the government would provide more support for street vendors and small businesses – and this has prompted major brands to rush out a range of initiatives to help them.

Co-op: Optimised for attention

Article • Caroline Beesley, WARC Exclusive, June 2020

Looks at Co-op's approach of testing new innovations to better understand consumer attention.