Advertising best practice, evidence and insights

Article • Euromonitor Strategy Briefings, June 2019

A regional overview of womenswear in Western Europe, with an analysis of key companies and brands and forecast projections for the future of the category.

What’s working in home improvement retail

Article • WARC Category Intelligence, August 2018

Global strategies, campaign updates and trends in the home improvement retail category.

What's working in supermarkets and grocery

Article • WARC Category Intelligence, March 2018

Global strategies, campaign updates and trends in the supermarkets and grocery category.

What's working in department stores

Article • WARC Category Intelligence, March 2018

Global strategies, campaign updates and trends in the department stores sector.

Yerdle aims to become the platform for the circular economy

News • 18 September 2019

Apparel resale is big business – estimated to be worth $51 billion by 2023 in the US alone – and platform company Yerdle is positioning itself as a way for brands to deepen customer engagement via this channel while adding environmental ...

Domino's Pizza Inc (Food)

Article • Euromonitor Profiles, September 2019

This Company Profile from Euromonitor provides key details and analysis of Domino's Pizza Inc.

Five luxury trends: How digital is re-framing the path to purchase

Article • David Frymann, WARC Exclusive, September 2019

Presents five key trends in luxury, including changing luxury consumer attitudes and the affect this is having on purchase decisions, such as ethical concerns and the move to shopping online.

What's working in luxury

Article • Anna Hamill, WARC Category Intelligence, September 2019

Global strategies, campaign updates and trends in luxury.

JOY STORY II: JOY and Koi

Case Study • SABRE Awards, Asia-Pacific, IN2, Winner, 2019

JD, an e-commerce company, launched a short branding film for JD and advanced marketing work of the JD mascot Joy to promote the brand in China.

Jollibee Foods Corporation: Jollibee Going Global – Making a Filipino Brand Matter in the Big Apple

Case Study • SABRE Awards, Asia-Pacific, IN2, Winner, 2019

Jollibee, a fast food-restaurant, used PR and influencers to promote the opening of its restaurant in Manhattan.

Luxury, culture and the new eco-systems of access

Article • Rebecca Robins, WARC Exclusive, September, 2019

Looks at how a luxury brand can hold a global point of view in the hearts and minds of consumers, across the changing dynamics and desires of ever more fluid generations and markets.

Chengdu International Finance Square (CDIFS): Chengdu IFS Parcours Art Festival- Art Fuels Commerce in Beautiful Fashion

Case Study • SABRE Awards, Asia-Pacific, Retailers, Gold, 2019

Chengdu IFS (CDIFS), a shopping mall, made itself the centre of art in the city by collaborating with the Chengdu Government and Paris' Saint-Germain-des-Pres Committee, which led to sales growth of 124%.

Dei Holdings: Helping Little India's offline mom and pop stores remain relevant in today’s digital economy

Case Study • SABRE Awards, Asia-Pacific, Web-Based Business, Gold, 2019

Dei, the online grocery marketplace, developed a platform that would ease consumer pain points, and successfully generated interest from investors in Singapore.

Sephora brings consumers into influencer recruitment

News • 12 September 2019

Sephora, the beauty retailer, created significant buzz around its expanding influencer roster by directly involving the followers of these online mavens in the recruitment process.

Sephora sparks engagement by crowdsourcing its influencer selection

Article • Reed Karaim, Event Reports, ANA Digital & Social Media Conference, July 2019

Sephora, the beauty retailer, engaged in a novel influencer recruitment strategy that drove participation and helped it identify a diverse range of brand advocates.

John Lewis finds nocturnal success

News • 10 September 2019

John Lewis, the British retail partnership has seen a 23% increase in nocturnal spending in the last year, based on proprietary credit card data: around one in every 15 purchases made using the John Lewis credit card are made between midnight and ...

KFC: Colonel KI

Case Study • Benjamin Condit, Yi Liu, Stanley Tao, WARC Prize for Asian Strategy, Shortlisted, 2019

Fast-food brand KFC created a results-prediction algorithm, Colonel KI, and placed it in livestreams to deepen its connection to gamers and e-sports in China.

Inorbit Mall: Pink Power

Case Study • Toru Jhaveri, Sanchari Chakrabarty, WARC Prize for Asian Strategy, Shortlisted, 2019

Inorbit Mall, a chain of malls in India, ran a social campaign in support of female entrepreneurs and their businesses.

The relative effectiveness of endorsers: The identity badge of CEOs and founders versus the attractiveness of celebrities

Article • Arpita Agnihotri and Saurabh Bhattacharya, Journal of Advertising Research, Vol. 59, No. 3, 2019, pp. 357-369

Using source-credibility and source-attractiveness models, this study examines the endorsement effectiveness of chief executive officers (ceos) and founders as compared with celebrities, especially when ceos and founders are not well-known or popular.

IKEA: The world's longest drive-through furniture catalogue

Case Study • Siddhartha Dutt, WARC Prize for Asian Strategy, Shortlisted, 2019

Swedish furniture retailer IKEA successfully ran a local campaign that drove footfall to its new Hyderabad store, capitalising on the expanding furniture market in India.

How Amazon will revolutionize the future of television advertising

Article • Andrew Lipsman, Journal of Advertising Research, Vol. 59, No. 3, 2019, pp. 259-262

This article describes how Amazon will revolutionize advertising by offering video at scale with closed-loop measurement.

The impact of rational, emotional, and physiological advertising images on purchase intention: How TV ads influence brand memory

Article • Charles Young, Brian Gillespie, and Christian Otto, Journal of Advertising Research, Vol. 59, No. 3, 2019, pp. 329-341

Academic theory and practitioner-performance metrics both focus on consumer recall and recognition of advertising content.

Amazon Prime Reading: Everyone is an Amazing Book

Case Study • Suzzane Zhang, Linlin Zhang, WARC Prize for Asian Strategy, Shortlisted, 2019

Prime Reading, a part of Amazon Prime's subscription-based service, wanted to revive the Chinese people's love of reading and drive purchases from its Prime Reading website.

KFC: Anything is better with KFC Golden Egg Crunch

Case Study • Galen Lau, Alyafarah Zainudin, Phoenix Tang, WARC Prize for Asian Strategy, Shortlisted, 2019

QSR brand KFC successfully relaunched its Golden Egg Crunch during Chinese New Year in Malaysia using a TV sync activation.

McDonald’s Hong Kong: Shake and Dip

Case Study • Garron Chiu, WARC Prize for Asian Strategy, Shortlisted, 2019

Fast-food chain McDonald's created a surprise summer hit in Hong Kong to reawaken consumers' interest in, and drive purchase of, its most consumed product.