Advertising best practice, evidence and insights

Article • Euromonitor Strategy Briefings, June 2019

A regional overview of womenswear in Western Europe, with an analysis of key companies and brands and forecast projections for the future of the category.

What’s working in home improvement retail

Article • WARC Category Intelligence, August 2018

Global strategies, campaign updates and trends in the home improvement retail category.

What's working in supermarkets and grocery

Article • WARC Category Intelligence, March 2018

Global strategies, campaign updates and trends in the supermarkets and grocery category.

What's working in department stores

Article • WARC Category Intelligence, March 2018

Global strategies, campaign updates and trends in the department stores sector.

Uber Eats gets aggressive with India expansion plans

News • 20 November 2019

Uber Eats has reaffirmed its commitment to establishing a sizable presence in India, a market that is expected to become a US$15bn opportunity over the next few years.

India’s festive sales: Flipkart wins in smaller cities, Amazon strong on loyalty

News • 19 November 2019

Sales on Flipkart and Amazon during the 15-day October festival period in India fell short of the $5bn analysts had expected, according to RedSeer Consulting, but the e-commerce giants each performed strongly in certain areas.

Sport Chek: Digital Window Shopping

Case Study • Touché!, WARC Media Awards, Shortlisted, Best Use of Data, 2019

Canadian online retailer Sport Chek used cart data to create a mass retargeting campaign, backed by traditional and digital media, to drive sales on Black Friday.

McDonald's Singapore: 50 years of Big Mac

Case Study • Elisa Chua, WARC Media Awards, Shortlisted, Best Use of Data, 2019

Fast-food giant McDonald's created a data-led, personalised messaging approach to celebrate 50 years of the Big Mac in Singapore.

Luxury spending drops in Hong Kong and Singapore

News • 18 November 2019

Affluent consumers in Hong Kong and Singapore have severely cut back their spending in most luxury categories over the past four months, as concerns grow about the economic outlook for the year ahead.

Clothing brands plan to boycott Black Friday

News • 18 November 2019

There are just nine days to go until the Black Friday shopping extravaganza gets underway on Friday November 29th and, while the event is expected to be as busy as ever, several hundred clothing brands are calling on consumers to not take part.

Taylor Swift added to Alibaba’s stickiness strategy

News • 18 November 2019

E-commerce is all about creating a frictionless experience to help ease shoppers in and out of the platform, but Alibaba turned that approach on its head for Singles Day, with a “stickiness strategy” to keep people on its sites for longer.

KFC: Christmas Pocket Store

Case Study • Tangrams Strategy & Effectiveness Awards, Silver, 2019

KFC, a fast food restaurant brand, launched online pocket stores over Christmas on WeChat to encourage sales across China.

Customer listening delivers for Dunkin’

News • 14 November 2019

Dunkin’, the quick-service restaurant chain, has made innovations in areas such as its menu selection, and even its coupon strategy, thanks to a focus on customer listening.

GroupM 2019 Singles Day Global Shopping Festival overview

Article • Research on WARC, November 2019

This GroupM report recaps the pre-sale, warm-up and breakout periods of key e-commerce players in China like Tmall and JD, who are seeking market growth from new users, new categories, new consumption occasions, and new content.

Dunkin’ re-energizes dated QSR brand with seven strategic principles of brand optimism

Article • Geoffrey Precourt, Event Reports, ANA Masters of Marketing Conference, October 2019

Dunkin’, the quick-service restaurant chain, successfully revitalized its brand through focusing on optimism.

Alibaba is the opposite of frictionless – and it worked for its 2019 Singles’ Day

Article • Jenny Chan, WARC Exclusive, November 2019

Singles' Day 2019, akin to Cyber Monday or Black Friday in the US, has raked in more cash in the bank than 2018 and hit US$38.4 billion in gross merchandise volume worldwide, though the GMV number doesn't tell the complete story.

Why Greggs is about more than sausage rolls

News • 13 November 2019

News that Greggs has lifted its profits forecast for the fourth time this year highlights the success of the transformation of the Newcastle-headquartered bakery chain that has been taking place over the past five years.

Tesco loyalty scheme takes membership route

News • 12 November 2019

Tesco’s launch of Clubcard Plus last week takes the retailer’s long-running loyalty scheme into new territory, being a subscription option, and is the final piece in the turnaround engineered by CEO Dave Lewis.

Why Greggs is on a (vegan) roll

Article • Brian Carruthers, Event Reports, Festival of Marketing, October 2019

Looks at how UK bakery chain Greggs has reinvented itself as major player in the food-on-the-go sector.

How to succeed in India’s diverse fashion market

News • 08 November 2019

India, with its huge and diverse population, can be a daunting market for international fashion brands, but many have found success having paid attention to local tastes.

What brands can learn from Tesco’s turnaround

Article • Brian Carruthers, Event Reports, Festival of Marketing, October 2019

Looks at how supermarket Tesco returned to profit after recording the largest ever loss by a UK retailer (£6.4 billion) in 2014/15.

Flipkart: Smart Lens - A survey based tool that changed TV planning for Flipkart

Case Study • Best Media Research/Analytics, Best Media Research using Proprietary Data, 2019

Flipkart, an online selling store, leads the e-commerce space in India, but Amazon, with its significantly larger media spend, started to close the gap, so Flipkart needed a smarter way to reach its core audience while maximizing ROI.

Croma: Magic Filter

Case Study • Best Media Innovation, Digital, Social Media, 2019

Tata Croma, one of India’s leading retail chains for consumer electronics and durables, wanted to boost TG’s awareness scores by increasing engagement.

Mercado Libre: Histories with a story

Case Study • MMA Smarties, Bronze, X (Global), 2019

Mercado Libre, an e-commerce platform, increased its traffic and unique user count throughout Latin America, by launching a campaign focused on the 20-year purchase history of its users and creating over 20 different video creatives featuring them.

Design partners can ease entry to India’s fashion market

News • 07 November 2019

International brands wanting to break into India’s potentially lucrative fashion market need to fully understand the complexities of the market, from the prevalence of “ethnic wear” and the nuances of local style to trends in how west and east are ...

Retail