Advertising best practice, evidence and insights

Article • Euromonitor Strategy Briefings, June 2019

A regional overview of womenswear in Western Europe, with an analysis of key companies and brands and forecast projections for the future of the category.

What’s working in home improvement retail

Article • WARC Category Intelligence, August 2018

Global strategies, campaign updates and trends in the home improvement retail category.

What's working in supermarkets and grocery

Article • WARC Category Intelligence, March 2018

Global strategies, campaign updates and trends in the supermarkets and grocery category.

What's working in department stores

Article • WARC Category Intelligence, March 2018

Global strategies, campaign updates and trends in the department stores sector.

Embattled Luckin Coffee heads to top of the app charts

News • 09 April 2020

Chinese coffee giant Luckin Coffee, currently embroiled in a storm over falsified sales figures, has been propelled to the top of the downloaded apps charts as consumers rush to cash in on free drinks.

GWI Coronavirus research – Series 5: Consumer spending

Article • GlobalWebIndex, Research on WARC, April 2020

Details data collected by GlobalWebIndex between April 2-6 in the US and UK, dedicated to consumer economicconfidence in the coronavirus outbreak.

Furniture expert Herman Miller designs a COVID-19 strategy for uncomfortable times

Article • Stephen Whiteside, WARC Exclusive, April 2020

Herman Miller, the furniture company, is seeking to adapt to new demands as the COVID-19 pandemic transforms its business-to-consumer and business-to-business opportunities.

WFH-wear is a new category in India

News • 08 April 2020

With many people now working from home, they may have hoped to escape the tyranny of the office dress code, but enterprising Indian retailers are repurposing their spring and summer fashion collections as WFH-wear.

Chewy’s marketing efficiency rises in wake of COVID-19

News • 07 April 2020

Chewy, the online retailer selling pet food and supplies, has enjoyed a “higher degree of marketing efficiency” from its communications, and is seeing many new customers turn to its site as they stay indoors due to COVID-19.

Online clubbers drive booze sales in China

News • 07 April 2020

China may have recently had its lockdown lifted, but the stay-at-home message may well have long-term effects – and one phenomenon that’s likely to continue is the huge success of taking clubbing into the living room via livestreaming.

Consumers show financial dissonance over coronavirus

News • 07 April 2020

Concerns about how the COVID-19 outbreak will impact finances are growing – but people still expect the national and international situations to be worse than their own, according to the latest wave of coronavirus research from GlobalWebIndex.

Learn from the best: Lessons from the world's most awarded brands

Article • WARC Exclusive, April 2020

Provides lessons learned by the best-performing brands in the WARC Rankings 2020 and the strategies they used to achieve success in 2019 awards shows.

How Chewy is building a “recession-resilient” business

Article • Stephen Whiteside, WARC Exclusive, April 2020

Chewy, an online retailer that sells pet foods and supplies, believes that several factors can help make its business “recession-resilient” in the face of a likely period of wider economic distress.

COVID-19: Learnings from Australian and global trends

Research Paper • Daniel Bone, Research on WARC, March 2020

COVID-19 has brought into focus how the FMCG industry provides critical value on a daily basis for those in need of basic necessities.

Hong Kong retail reels as second-hand luxury market grows

News • 02 April 2020

Numbers charting retail sales in Hong Kong reveal the greatest fall since records began – 44% down year-on-year in February – while anecdotal evidence points to a growing luxury second-hand market.

Lululemon protects brand equity in COVID-19 response

News • 01 April 2020

Lululemon, the athletic apparel manufacturer, is looking to protect its brand by not making rash short-term decisions that could damage its long-term equity as it responds to the challenges of COVID-19.

Viewpoint: Improving sustainable fashion marketing and advertising – A reflection on framing message and target audience

Article • Biatriz Guedes, Aurore C Paillard-Bardey and Anke Schat, International Journal of Market Research, Vol. 62, No. 2, 2020, pp. 124-126

Fashion, as one of the largest industries in the world, causes serious social and environmental issues.

Stimulating consumer community creation through a co-design approach

Article • Pia Storvang, Anders Haug and Bang Nguyen, International Journal of Market Research, Vol. 62, No. 2, 2020, pp. 176-194

Increased competition requires retail stores to increasingly focus on improving their customers' experiences.

Lululemon draws on core brand strengths in response to Coronavirus

Article • Stephen Whiteside, WARC Exclusive, March 2020

Lululemon, the athletic apparel manufacturer, is seeking to rely on its core brand strengths as it responds to the COVID-19 crisis.

Takeaway delivery isn't taking off

News • 31 March 2020

The current crisis should be a boon for home takeaway food delivery services in the UK, but is proving to be anything but.

Luxury witnesses its own digitisation with Shanghai Fashion Week a bellwether

News • 30 March 2020

Luxury and fashion brands will need to ramp up online operations in response to a hard-hit physical retail sector, as COVID-19 accelerates deeper shifts characterised by the now-digital Shanghai Fashion Week.

Williams-Sonoma’s in-house ad strengths key to COVID-19 response

News • 26 March 2020

Williams-Sonoma, a retailer that plays in categories likes home furnishings and kitchenware, believes that prior efforts to strengthen its in-house advertising capabilities are helping it to react at speed to COVID-19.

How Williams-Sonoma is providing comforts of home during COVID-19 pandemic

Article • Stephen Whiteside, WARC Exclusive, March 2020

Williams-Sonoma, a retail group active in the furniture, homewares and appliances categories, is aiming to evolve as COVID-19 transforms the demand pattern in these industries.

Darden Restaurants shifts strategy in response to COVID-19

News • 24 March 2020

Darden Restaurants, the owner of out-of-home dining chains including Olive Garden and LongHorn Steakhouse, is looking to enhance its delivery capabilities in response to COVID-19 – and will focus its ads on this area, too.

Darden Restaurants responds as COVID-19 slams out-of-home dining

Article • Stephen Whiteside, WARC Exclusive, March 2020

Darden Restaurants, the owner of chains like Olive Garden and LongHorn Steakhouse, is seeking to adapt to the significant challenge to its business that are posed by COVID-19.

Retail