News
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26 January 2021
E-commerce is soaring in the US and, as Amazon’s need for rapid and reliable logistics grows, it is increasingly looking to build its own capacity to deliver.
Case Study
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DMA (UK), Gold, 2020
Sainsbury's, a British supermarket brand, transformed its store into 'Signsbury's' to raise awareness of British Sign Language (BSL).
Case Study
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DMA (UK), Gold, 2020
Sainsbury's, a UK supermarket brand, launched a gamified campaign that motivated people to build up their Nectar points and spend them on their big Christmas shop at Sainsbury's.
Case Study
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DMA (UK), Gold, 2020
Klarna, a financial services brand, launched the world's first bot-free sneaker raffle as part of its campaign Heartbeats 4 Sneakers, generating huge PR and views on YouTube.
Case Study
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DMA (UK), Gold, 2020
Sainsbury's, a UK supermarket brand, increased brand loyalty by awarding Top Buyer recognition badges to frequent customers.
News
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19 January 2021
Major oil companies, suffering weaker demand for fuel during the pandemic, are finding that an uptick in grocery sales at their network of service stations world-wide is helping pick up the revenue slack.
Data
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Rob Clapp, WARC Data Points, January 2021
An overview of how Muslim consumers in the UK feel about supermarket aisles and activations.
News
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12 January 2021
A crucial aspect of any e-commerce business is the return rate, but following a bumper holiday season, for some retailers the cost of taking a product back is too high, so customers can keep the product and still get their refund.
News
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11 January 2021
In search of growth beyond the ultra-competitive Chinese market, fast-fashion startups are looking at the rest of the world for expansion, and the potential to sharply undercut global leaders.
Data
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Marte Aune, WARC Data Points, January 2021
A summary of the average media allocation by sector based on an analysis of WARC's effectiveness case studies from 2009-2019.
News
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05 January 2021
Lockdown restrictions boosted UK grocery sales during December as many people, unable to visit pubs and restaurants, upgraded their spending on products to consume at home.
News
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23 December 2020
As many as one in five Shopify-powered retailer sites could pose some sort of risk to consumers, according to an analysis by data analytics company Fakespot.
News
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21 December 2020
US retail giant Walmart and TikTok, the video-sharing platform that is hugely popular among young consumers, are joining forces to test a feature that will enable TikTok users to shop for Walmart fashion items without having to leave the app.
News
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18 December 2020
The idea that employees play a vital role in the customer experience is nothing new in commerce, but US retail giant Walmart is taking the notion one step further – by turning its workers into small-scale influencers, Modern Retail reports.
Article
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Euromonitor Strategy Briefings, December 2020
The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation.
Article
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Euromonitor Strategy Briefings, December 2020
This report examines how shopping is being reinvented in the home and garden industry. ‘Shopping reinvented’ is one of the eight most influential megatrends shaping consumer markets.
Data
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Rob Clapp, WARC Data Points, December 2020
An overview of e-commerce categories in France during the coronavirus (COVID-19) outbreak.
Research Paper
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Alexander Falser, Lukas Waidelich, Marco Walter, ESOMAR Conference papers, Insights Festival, 2020
German coffee chain Tchibo used semantic analytics to manage product testing of its weekly changing range of non-coffee products.
Opinion
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Nicola Niesl, December 2020
In a final instalment of category-specific touchpoint investigations, Kantar’s Nicola Niesl looks at touchpoint effectiveness for retail brands.
Research Paper
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Litthya Burgin, Jeff Haselum, ESOMAR Conference papers, Insights Festival, 2020
Multinational pharmaceutical company GlaxoSmithKline (GSK) played with different research techniques to explore the concept of an interactive AI Self-Care Coach in a retail healthcare environment.
Article
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Callum Saunders, WARC Exclusive, December 2020
With sustainability more a concern to consumers, grocery brands need to avoid ‘greenwashing’.
Article
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Sam Peña-Taylor, Event Reports, Festival of Marketing, October 2020
Global mobility company Uber is the enfant terrible of transport, known for a killer product and ruthless agility – the lessons it provides now as a large company are invaluable.
Article
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WARC Best Practice, December 2020
This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.
Case Study
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Christoffer Nergård, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Norwegian retail brand Obs made its employees the stars of the show to get noticed in Black Week, grow market share and attract new customers.
News
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08 December 2020
The pandemic has fueled a surge in the proportion of luxury items being bought online rather than in physical retail stores, according to a report into the personal luxury goods sector released to coincide with the Altagamma Digital Awards.
