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Article
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Euromonitor Strategy Briefings, June 2019
A regional overview of womenswear in Western Europe, with an analysis of key companies and brands and forecast projections for the future of the category.
Article
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WARC Category Intelligence, August 2018
Global strategies, campaign updates and trends in the home improvement retail category.
Article
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WARC Category Intelligence, March 2018
Global strategies, campaign updates and trends in the supermarkets and grocery category.
Article
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WARC Category Intelligence, March 2018
Global strategies, campaign updates and trends in the department stores sector.
Article
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Sam Peña-Taylor, Event Reports, Festival of Marketing, October 2019
Looks at the growth of youth marketplace Depop – described as a combination of Instagram and eBay.
News
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06 December 2019
Global retail markets are expected to deliver mixed results in 2020, according to a new report that says sales growth in volume terms will slow compared with 2019, but growth will accelerate in US dollar terms.
News
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04 December 2019
Denny’s, the quick-service restaurant chain, is putting inclusivity at the heart of its strategy as it seeks deepen bonds with multicultural consumers.
Article
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Geoffrey Precourt, Event Reports, ANA Multicultural Marketing & Diversity Conference, November 2019
Denny’s, the quick-service restaurant chain, has committed to engaging multicultural consumers in powerful, authentic ways, helping overcome an uneven legacy in this area.
Article
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Low Lai Chow, Event Reports, FUTR Asia Summit, October 2019
Unilever and Domino’s Pizza share some lessons in adapting a global playbook to local rules in a market like Indonesia, during the FUTR Asia Summit in Singapore.
Case Study
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MRS Awards, Finalist, MRS Award for Insight Management, 2019
Dixons Carphone, a multinational electrical and telecommunications retailer, created the Customer Matters programme in the UK, which uses digital first research to underpin decision-making.
News
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02 December 2019
Aeon, the largest supermarket group in Japan and one of Asia’s biggest retailers, has joined forces with British online grocer Ocado to develop Aeon’s e-commerce capabilities.
Case Study
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MRS Awards, Finalist, MRS Award for Insight Management, 2019
Matalan, a fashion and homeware retailer, cut across data to uncover strategic insight into the omnichannel customer journey in the UK, which enabled Matalan to invest strategically in the areas of the business that will have most positive commercial impact.
Case Study
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MRS Awards, Winner, Jeremy Bullmore Award for Creative Development Research, 2019
Tesco, a supermarket, optimised its ads to grab consumers' attention in just two seconds in the UK.
Case Study
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MRS Awards, Finalist, MRS Award for Applications of Research, 2019
Tesco, a supermarket brand, used insight to guide its strategy and execution of a new entry tier range, to fight back and reclaim its brand position among competitors in the UK.
News
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29 November 2019
Popeyes, the US fried chicken restaurant chain, scored a nationwide marketing hit in August when it launched a chicken sandwich that sold out after just two weeks following huge interest on social media rather than from traditional advertising.
News
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25 November 2019
Old Navy, the clothing retailer being spun off from The Gap as a separate company, is re-evaluating its marketing approach, having concluded that a focus on price is counter-productive.
News
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22 November 2019
Advertising share of voice and creative quality exert a more consistent impact on sales than promotions for quick service restaurant (QSR) chains, according to a study in the Journal of Advertising Research (JAR).
Case Study
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Case Studies on WARC, 2019
Aldi, the budget supermarket, grew its penetration in the face of resurgent price cutting from its competitors in the UK.
Opinion
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Cathy Taylor, November 2019
This interview is part of the Marketer’s Toolkit 2020. Download the summary report here .
News
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21 November 2019
New reports suggest that the global e-commerce company is preparing to expand its ambitions in cashless stores along with the possibility of selling the use of the technology to other providers.
News
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20 November 2019
Most grocery retailers around the world lack the capabilities, technology, people and processes to use insights to monetise their data and drive customer experience, according to a new report.
News
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20 November 2019
Uber Eats has reaffirmed its commitment to establishing a sizable presence in India, a market that is expected to become a US$15bn opportunity over the next few years.
Case Study
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Tahaab Rais, WARC Media Awards, Shortlisted, Effective Channel Integration, 2019
Children's retailer Babyshop used a multichannel approach to redefine its brand strategy during Ramadan in the Middle East.
Case Study
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Elisa Chua, WARC Media Awards, Shortlisted, Best Use of Data, 2019
Fast-food giant McDonald's created a data-led, personalised messaging approach to celebrate 50 years of the Big Mac in Singapore.
Case Study
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Benjamin Condit, Yi Liu, Jerry Perez, Sienna Zhang, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2019
Fast-food brand KFC created a results-prediction algorithm, Colonel KI, and placed it in livestreams to deepen its connection to gamers and e-sports in China.