Advertising best practice, evidence and insights

Article • Euromonitor Strategy Briefings, June 2019

A regional overview of womenswear in Western Europe, with an analysis of key companies and brands and forecast projections for the future of the category.

What’s working in home improvement retail

Article • WARC Category Intelligence, August 2018

Global strategies, campaign updates and trends in the home improvement retail category.

What's working in supermarkets and grocery

Article • WARC Category Intelligence, March 2018

Global strategies, campaign updates and trends in the supermarkets and grocery category.

What's working in department stores

Article • WARC Category Intelligence, March 2018

Global strategies, campaign updates and trends in the department stores sector.

H&M/Billie Eilish venture is not just about the youth market, but the sustainability market

Opinion • Cathy Taylor, January 2020

As environmental sustainability becomes more of a consumer concern, brands are taking major steps to build sustainable practices into their organizations – from recycling to packaging, Catharine P.

Oh Henry!, Pizza Pizza and Wingstop: making money from the munchies

Opinion • Chiara Manco, January 2020

As cannabis is made legal in more countries, WARC’s Chiara Manco highlights three food brands that have targeted users effectively.

Alibaba-Pinduoduo battle intensifies

News • 15 January 2020

Some China merchants are collateral damage in the war between e-commerce rivals Alibaba and Pinduoduo, as a growing number claim to be victims of ‘forced exclusivity’.

Alibaba takes on Amazon in Europe

News • 10 January 2020

AliExpress, Alibaba’s European platform, is reported to be looking to attract major fashion brands like Mango and Benetton to sell on the site, but with limited success so far.

How consumer insights are helping Walmart disrupt the healthcare industry

Article • Stephen Whiteside, Event Reports, CES, January 2020

Walmart, the retail giant, is drawing on deep consumer insights as it seeks to disrupt the healthcare industry in a meaningful way.

'KFC Delivery By The God Of Rain': Celebrity namesake is a herald for inclement-weather discounts

Case Study • Jenny Chan, Case Studies on WARC, ROI Festival, October 2019

Rainy days are made fun by KFC China offering automatic discounts triggered by the weather and directing bookings towards its own app instead of third-party platforms.

Restaurants embrace ‘multichannel’ concept

News • 07 January 2020

Pizza Express sells more pizzas through supermarkets than through its own restaurants and is, according to an industry analyst, an exemplar of a trend towards diversification among chain restaurants.

Walmart Media Group goes self-service

News • 07 January 2020

Walmart, the US mega-retailer, has announced the launch of a self-serve portal through which users can buy on-site search and sponsored product ads as well as an API that makes its inventory available across several partners.

Footfall and the Primark effect

News • 06 January 2020

Discount retailers are more likely to be effective anchor stores in the UK’s high streets and shopping centres than traditional department stores, according to a new analysis that quantifies the effect of opening a Primark store.

China’s evolving luxury market

News • 03 January 2020

Online channels may be essential to driving future growth in China’s luxury market, especially outside the major cities, but a physical presence in these is still seen as important for overseas brands.

Under Armour Inc (Clothing & Accessories)

Article • Euromonitor Profiles, December 2019

This Company Profile from Euromonitor provides key details and analysis of Under Armour.

Decathlon taps Hong Kong location data

News • 24 December 2019

When Decathlon opened Hong Kong’s largest sports store in June its marketing plans made particular use of location data to successfully drive footfall.

H&M’s strategy change appears to be working

News • 17 December 2019

Investments in customer data analytics have allowed the Swedish multinational Hennes & Mauritz to slim down its physical store inventory and compete more effectively online – and the company’s quarterly sales indicate those investments are ...

Topshop owner rethinks its marketing approach

News • 13 December 2019

Arcadia, owner of high street fashion brands like Topshop, is re-evaluating its marketing approach, after it found its focus on short-term performance ads was not as successful as it had thought.

How Depop’s marketers build marketing like a product team

News • 12 December 2019

Depop, the genre-defying peer-to-peer, social, vintage shopping app uses its small team to sprint its marketing efforts, reacting to the user-generated content that powers the site.

Jumia continues ‘portfolio optimisation’

News • 12 December 2019

Jumia’s announcements that it will close its Jumia Foods operation in Rwanda and hand over the operations of Jumia Travel to a partner are the latest in a series of steps the Nigerian e-commerce business is taking as part of its ongoing “portfolio ...

Beauty disruptor series: Innovation in Americas

Article • Euromonitor Strategy Briefings, December 2019

Explores the framework for disruption in the context of emerging beauty and personal care brands in the Americas.

Scrum like the cool kids: Depop’s marketers think like a product team

Article • Sam Peña-Taylor, Event Reports, Festival of Marketing, October 2019

Looks at the growth of youth marketplace Depop – described as a combination of Instagram and eBay.

Global retail volume sales will slow in 2020

News • 06 December 2019

Global retail markets are expected to deliver mixed results in 2020, according to a new report that says sales growth in volume terms will slow compared with 2019, but growth will accelerate in US dollar terms.

How Denny’s is engaging multicultural consumers

News • 04 December 2019

Denny’s, the quick-service restaurant chain, is putting inclusivity at the heart of its strategy as it seeks deepen bonds with multicultural consumers.

How Denny’s fights a negative “diner” stereotype with multicultural initiatives

Article • Geoffrey Precourt, Event Reports, ANA Multicultural Marketing & Diversity Conference, November 2019

Denny’s, the quick-service restaurant chain, has committed to engaging multicultural consumers in powerful, authentic ways, helping overcome an uneven legacy in this area.

Retail