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Retail is a major advertising sector, covering marketing investment by companies such as department stores, supermarkets and food retailers. The retail sector is evolving rapidly due to the rise of online and mobile shopping. As a result, retailers with strong online offers or loyalty schemes are now highly data-driven. Marketing investment by retailers often spikes around key shopping occasions, such as Christmas or major holidays.

Key Reading

Important papers from across the Warc database

Findings from a global Nielsen survey into grocery shopping habits. The survey suggests ways to understand how digital technology is changing the retail landscape.
A focus on marketing retail, digitisation and the transition to omnichannel.
Why Macy's is embracing a range of new channels and media partnerships to engage shoppers.
How Walmart, the retail giant, is drawing on the start-up driven idea of "growth hacking".

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