Advertising best practice, evidence and insights

Article • Euromonitor Strategy Briefings, June 2019

A regional overview of womenswear in Western Europe, with an analysis of key companies and brands and forecast projections for the future of the category.

What’s working in home improvement retail

Article • WARC Category Intelligence, August 2018

Global strategies, campaign updates and trends in the home improvement retail category.

What's working in supermarkets and grocery

Article • WARC Category Intelligence, March 2018

Global strategies, campaign updates and trends in the supermarkets and grocery category.

What's working in department stores

Article • WARC Category Intelligence, March 2018

Global strategies, campaign updates and trends in the department stores sector.

Scrum like the cool kids: Depop’s marketers think like a product team

Article • Sam Peña-Taylor, Event Reports, Festival of Marketing, October 2019

Looks at the growth of youth marketplace Depop – described as a combination of Instagram and eBay.

Global retail volume sales will slow in 2020

News • 06 December 2019

Global retail markets are expected to deliver mixed results in 2020, according to a new report that says sales growth in volume terms will slow compared with 2019, but growth will accelerate in US dollar terms.

How Denny’s is engaging multicultural consumers

News • 04 December 2019

Denny’s, the quick-service restaurant chain, is putting inclusivity at the heart of its strategy as it seeks deepen bonds with multicultural consumers.

How Denny’s fights a negative “diner” stereotype with multicultural initiatives

Article • Geoffrey Precourt, Event Reports, ANA Multicultural Marketing & Diversity Conference, November 2019

Denny’s, the quick-service restaurant chain, has committed to engaging multicultural consumers in powerful, authentic ways, helping overcome an uneven legacy in this area.

What Unilever and Domino’s Pizza learnt about sticky content in Indonesia

Article • Low Lai Chow, Event Reports, FUTR Asia Summit, October 2019

Unilever and Domino’s Pizza share some lessons in adapting a global playbook to local rules in a market like Indonesia, during the FUTR Asia Summit in Singapore.

Dixons: Customer Matters – Impactful commercial insight at scale

Case Study • MRS Awards, Finalist, MRS Award for Insight Management, 2019

Dixons Carphone, a multinational electrical and telecommunications retailer, created the Customer Matters programme in the UK, which uses digital first research to underpin decision-making.

Japan’s Aeon and UK’s Ocado team up in grocery push

News • 02 December 2019

Aeon, the largest supermarket group in Japan and one of Asia’s biggest retailers, has joined forces with British online grocer Ocado to develop Aeon’s e-commerce capabilities.

Moving from fission to fusion: helping Matalan flourish

Case Study • MRS Awards, Finalist, MRS Award for Insight Management, 2019

Matalan, a fashion and homeware retailer, cut across data to uncover strategic insight into the omnichannel customer journey in the UK, which enabled Matalan to invest strategically in the areas of the business that will have most positive commercial impact.

A three-part insight strategy to optimise Tesco’s trade driving print

Case Study • MRS Awards, Winner, Jeremy Bullmore Award for Creative Development Research, 2019

Tesco, a supermarket, optimised its ads to grab consumers' attention in just two seconds in the UK.

How Tesco used insight to guide the strategy and execution of a new entry tier range

Case Study • MRS Awards, Finalist, MRS Award for Applications of Research, 2019

Tesco, a supermarket brand, used insight to guide its strategy and execution of a new entry tier range, to fight back and reclaim its brand position among competitors in the UK.

Popeyes chicken reflects on its social media success

News • 29 November 2019

Popeyes, the US fried chicken restaurant chain, scored a nationwide marketing hit in August when it launched a chicken sandwich that sold out after just two weeks following huge interest on social media rather than from traditional advertising.

Old Navy refocuses marketing on brand

News • 25 November 2019

Old Navy, the clothing retailer being spun off from The Gap as a separate company, is re-evaluating its marketing approach, having concluded that a focus on price is counter-productive.

Quality creative and share of voice boost QSR sales

News • 22 November 2019

Advertising share of voice and creative quality exert a more consistent impact on sales than promotions for quick service restaurant (QSR) chains, according to a study in the Journal of Advertising Research (JAR).

How Aldi made saving feel amazing

Case Study • Case Studies on WARC, 2019

Aldi, the budget supermarket, grew its penetration in the face of resurgent price cutting from its competitors in the UK.

Retail experience and evolving media investment: Petco’s CMO Tariq Hassan

Opinion • Cathy Taylor, November 2019

This interview is part of the Marketer’s Toolkit 2020. Download the summary report here .

Where next for Amazon Go?

News • 21 November 2019

New reports suggest that the global e-commerce company is preparing to expand its ambitions in cashless stores along with the possibility of selling the use of the technology to other providers.

Grocery retailers need to do more with data

News • 20 November 2019

Most grocery retailers around the world lack the capabilities, technology, people and processes to use insights to monetise their data and drive customer experience, according to a new report.

Uber Eats gets aggressive with India expansion plans

News • 20 November 2019

Uber Eats has reaffirmed its commitment to establishing a sizable presence in India, a market that is expected to become a US$15bn opportunity over the next few years.

Babyshop: World Without Walls

Case Study • Tahaab Rais, WARC Media Awards, Shortlisted, Effective Channel Integration, 2019

Children's retailer Babyshop used a multichannel approach to redefine its brand strategy during Ramadan in the Middle East.

McDonald's Singapore: 50 years of Big Mac

Case Study • Elisa Chua, WARC Media Awards, Shortlisted, Best Use of Data, 2019

Fast-food giant McDonald's created a data-led, personalised messaging approach to celebrate 50 years of the Big Mac in Singapore.

KFC: Colonel KI

Case Study • Benjamin Condit, Yi Liu, Jerry Perez, Sienna Zhang, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2019

Fast-food brand KFC created a results-prediction algorithm, Colonel KI, and placed it in livestreams to deepen its connection to gamers and e-sports in China.