Article
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WARC Category Intelligence, May 2018
Global strategies, campaign updates and trends in the DTC and prescription products category.
Article
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D'Arcy King, WARC Best Practice, February 2018
Looks at how new technologies are affecting the healthcare profession and suggests ways that health data can be used to change consumer behaviour.
Case Study
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WARC Media Awards, Shortlisted, Best Use of Data, 2019
Children's Panadol created a custom algorithm to drive sales and deliver outstanding results in Australia.
Case Study
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Tangrams Strategy & Effectiveness Awards, Bronze, 2019
Otrivin, a decongestant spray brand, increased market share and engagement in India by creating a model that predicts cold and flu searches to allow for targeted marketing.
Case Study
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Best Media Research/Analytics, Best use of Analytics/Data Technology, 2019
GoodKnight, an insecticide brand, successfully increased sales and raised the Indian audience's awareness about dengue, a dangerous disease which is transmitted by mosquitoes.
Case Study
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Best Media Innovation, Digital, Multiple Platform, 2019
Godrej HIT was instrumental in building India's first online platelet donor community with the #HitDengueBack initiative, taking HIT beyond being a leader in mosquito repellent products to being a leader in the fight against dengue.
Case Study
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Best Media Strategy, Consumer Products, Others, 2019
Nicotex, a nicotine gum brand, encouraged consumption in India by launching an episodic reality series that saw ex-smokers and intended quitters travel to Everest Base Camp and quit smoking, their own personal Everest.
Case Study
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MMA Smarties, Silver, X (Global), 2019
Abreva, a cold sore medicine brand, launched an optimised digital video campaign on YouTube to successfully increase purchase intent among younger consumers in North America.
Case Study
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MMA Smarties, Bronze, North America, 2019
Over-the-counter brand Gas-X used a social and digital campaign rooted in Instagram Stories to change its brand message and appeal to female consumers in the US.
Case Study
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MMA Smarties, Silver, North America, 2019
Antacid TUMS used branded and influencer co-created social content to drive awareness of its TUMS Chewy Bites with Gas Relief derivative among millennials in the US.
Case Study
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MMA Smarties, Finalist, North America, 2019
Headache-relief brand Excedrin created three limited editions, promoted via targeted mobile, influencers, digital OOH and on-ground sampling, to bring its new creative strategy to life among audiences in the US.
Case Study
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Account Planning Group - (UK), Silver, 2019
Optrex, an eyecare brand, grew its market in the UK by launching a campaign showing a series of characters with screens for eyes, turning dry eyes into Screen Eyes.
Case Study
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Account Planning Group - (UK), Entrant, 2019
Viagra, a medication used to treat erectile dysfunction, promoted its product to help suffering men in the UK through a TV ad that sensitively showed the craving of feeling, compared to the usual aggressive ad techniques.
Case Study
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Account Planning Group - (UK), Entrant, 2019
AbbVie, a biopharmaceutical company, launched a campaign to increase awareness of hidradenitis suppurativa globally, which blended a sufferer into a bespoke wallpaper, distributed across print and digital.
Case Study
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Account Planning Group - (UK), Entrant, 2019
Gaviscon, the heartburn relief brand, transformed its approach to engage a younger audience and drive affinity for the brand in the UK.
Case Study
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Account Planning Group - (UK), Bronze, 2019
ellaOne, an emergency contraception brand, inspired women across Europe to kick-start a movement, which transformed sales and even broken LINK test records.
Case Study
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Grand Prix at Cannes Lions, Regulated Creative Data: Data Visualisation in Disease Awareness & Understanding, Case Studies on WARC
McCann Health turned the mobile phone into a self-testing tool for the underdiagnosed and undertreated Chronic Obstructive Pulmonary Disease (COPD) in China, generating interest from more than 10,000 WeChat users.
Case Study
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ARF Ogilvy Awards, Gold, 2019
CHANTIX®, a medication brand to help smokers quit, used celebrity success story Ray Liotta as a champion for its video campaign to help encourage people in the US to stop smoking.
Case Study
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ARF Ogilvy Awards, Silver, 2019
Acuvue, a contact lens brand, launched an ad copy and digital banner campaign to reconnect with consumers in Japan, and encourage them to restart with Acuvue contact lenses.
Case Study
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ARF Ogilvy Awards, Bronze, 2019
Pneumovax®23/Merck, a vaccine to protect against pneumococcal disease, increased awareness of Pneumococcal Disease (PD) by launching a branded video and delivering messages to healthcare providers in the US.
Case Study
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ARF Ogilvy Awards, Gold, 2019
Tylenol, a brand of paracetamol, drove awareness in the US by launching a support platform that encouraged people to thank a caregiver in their life or offer to do a chore for them.
Case Study
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ARF Ogilvy Awards, Gold, 2019
Advil PM, a sleeping aid, encouraged an uplift in US sales by creating an online video that encouraged people to stop doing the bedtime dance of pain by taking Advil PM.
Case Study
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ARF Ogilvy Awards, Silver, 2019
Takeda Pharmaceuticals, a pharmaceutical company, increased registrations for its Entyvio Connect program in the US by creating new datasets to inform a programmatic display and video outreach.
Article
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Euromonitor Profiles, September 2019
This Company Profile from Euromonitor provides key details and analysis of Sanofi-Aventis.
Case Study
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SABRE Awards, Asia-Pacific, Medical Technology, Gold, 2019
Royal Philips, a leading health technology company in the Netherlands, devised a campaign to raise awareness of sleep disorders among people in Singapore, leading to 21,900 online engagements and an editorial reach of 8.9 million.
