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Pharma & healthcare

1,008 results found

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behavioural change in healthcare

Using technology to drive behavioural change in healthcare

A best practice article covering insights on the future of digital healthcare and a checklist for creating tech-enabled change in health.

What’s working in DTC and prescription products

Article • WARC Category Intelligence, May 2018

Global strategies, campaign updates and trends in the DTC and prescription products category.

Using technology to drive behavioural change in healthcare

Article • D'Arcy King, WARC Best Practice, February 2018

Looks at how new technologies are affecting the healthcare profession and suggests ways that health data can be used to change consumer behaviour.

Prospan: Don't Ignore a Cough

Rankings • WARC Media 100, 2019

Australian cough remedy Prospan managed to grow sales and efficiently connected with its customers in a competitive environment.

Flixonase: The Flixonase Allergy Monitor

Rankings • WARC Media 100, 2019

Anti-allergy medicine Flixonase added an allergen-tracking layer to China’s most popular weather app to drive in-pharmacy sales, by serving location-based ads and discount vouchers.

Cochlear: The Hearing Test In Disguise

Rankings • WARC Media 100, 2019

Cochlear, a hearing implant brand, created a disguised hearing test in Australia by launching a film with two possible outcomes depending on the viewer's hearing ability.

Theraflu: Flu Tracker

Rankings • WARC Media 100, 2019

Theraflu, Russia's market-leading anti-cold and flu treatment, created the Theraflu Flu Tracker which warned its target audience when flu and colds were heading their way.

Savlon: Healthy Hands Chalk Sticks

Rankings • WARC Effective 100, 2019

Savlon, a hygiene brand, tackled the inaction of people choosing not to use soap by creating an innovative chalk product that allowed children to enjoy the process and thus change their behaviour.

hearLIFE Clinic: Lost Frequency

Rankings • WARC Effective 100, 2019

HearLIFE, a hearing-loss clinic in the United Arab Emirates (UAE), increased awareness of hearing loss by using high-frequency sounds in a radio ad.

Soothers: Any number of sore throats

Rankings • WARC Effective 100, 2019

Soothers, an Australian throat lozenge brand, went beyond the common cold to make people look at its products in a new and different way.

Cochlear: The Hearing Test In Disguise

Rankings • WARC Effective 100, 2019

Cochlear, a hearing implant brand, created a disguised hearing test in Australia by launching a film with two possible outcomes depending on the viewer's hearing ability.

Vicks: Touch of Care

Rankings • WARC Effective 100, 2019

Over-the-counter brand Vicks used long-form video, distributed purely on social media, to reignite trust and respect for the brand in India.

Prospan: The world's first cough predictor

Rankings • WARC Effective 100, 2019

Prospan, a natural cough remedy for children, created the world's first cough prediction algorithm in Australia to deliver a 27% increase in sales.

Verena Sure: Capture

Rankings • WARC Effective 100, 2019

Verena Sure, a dieting product, used its own digital and social media platforms to launch its over-the-counter product in Thailand.

Narayana Health: The Door Blouse

Rankings • WARC Effective 100, 2019

Narayana Health, a chain of hospitals, faced the conservative reality of rural India, where delicate matters such as breasts were faced with blind eyes and deaf ears, and social taboos were obstructing necessary, life-saving education.

Hermes Pardini: VR Vaccine

Rankings • WARC Creative 100, 2019

Hermes Pardini, a medical research company, increased vaccine applications in Brazil with help from a VR entertainment tool that children could experience in the doctor’s surgery.

INSIGHTEC: Bringing Life-Altering Med-Tech to National Attention

Case Study • SABRE Awards, Best in Digital/Print B2b Media (Earned), In2, 2019

INSIGHTEC, a medical technology company, increased awareness of its neurosurgery treatment for Essential Tremor (ET), in the US by launching a patient reference programme to share stories of how they have helped.

Janssen Pharmaceutical Companies: Champions of Science: The Art of Ending Stigma

Case Study • SABRE Awards, Best in Crowdsourcing & Co-creating, In2, 2019

Janssen Pharmaceutica, a pharmaceutical company of Johnson & Johnson, increased brand awareness in the US by launching an anthem video that helped fight the stigma against mental health.

E-commerce trends: Mid-term Amazon trends to prepare for from 2019

Article • Danny Silverman, Chris Perry, Pete Andrews, Jack O’Leary and Patrick Miller, WARC Exclusive, January 2019

Further moves by Amazon into the healthcare and grocery category are predicted to shape considerations for marketers over the mid-term as they jump on e-commerce growth.

Cincinnati Children’s: CincyHearts.org – A lifelong condition needs a lifetime of care

Case Study • Kristen Wachter, WARC Media Awards, Entrant, Effective Channel Integration, 2018

Cincinnati Children's Hospital used radio, DOOH and online ads to increase awareness of the effectiveness of its adult heart surgery services in Ohio, US.

Polase: Programmatic Summer

Case Study • Raffaele Natale, Valeria Vairo, Matia Pollastri, WARC Media Awards, Entrant, Best Use of Data, 2018

Polase, Italy's category leader of saline nutritional supplements, used a data- and programmatic-led strategy to optimise brand visibility, relevance and profitability.

How pharma brands can leverage behavioral economics

Article • Marylyn Donahue, Event Reports, Eyeforpharma conference, October 2018

Pharma brands should tap the power of behavioral economics as they seek to drive a change in habits among their patients.

How gaming tools helped Boehringer Ingelheim increase pharma performance

Article • Marylyn Donahue, Event Reports, Digital Pharma East, October 2018

Boehringer Ingelheim, the pharma company, has increased adherence levels and built brand engagement through a digital program that rewards loyalty and certain behaviours.

International market-orientated strategies for medical tourism destinations

Research Paper • Erik A. Borg and Kjell Ljungbo, International Journal of Market Research, Vol. 60, No. 6, 2018, pp. 621-634

Patients seeking medical care are traveling greater distances for treatment. The globalization of health care has given rise to a thriving global medical services industry.

Pharma’s patient-focused mission

Article • Marylyn Donahue, Event Reports, Digital Pharma East, October 2018

Takeda Pharmaceuticals USA is seeking to use digital technology to provide experiences that drive value for patients and its brands alike.

In clinical-trial recruitment, consumers prefer longer social-media messaging

Article • Marylyn Donahue, Event Reports, Digital Pharma East, October 2018

Recruiting consumers for pharmaceutical trials is a complex task, and a nuanced digital marketing strategy could represent one useful solution.

Savlon: Healthy Hands Chalk Sticks

Case Study • Cannes Creative Lions, Grand Prix, Creative Effectiveness Lions, 2018

Savlon, a hygiene brand, affected change in the behaviour of Indian primary school children by introducing and promoting an innovative product in a fun and memorable way.
GSK’s formula for digital transformation

Article • Stephen Whiteside, Event Reports, Cannes Lions, June 2018

GSK Consumer Healthcare, the pharmaceutical company, has been undergoing a profound digital transformation as it adapts to new consumer and marketplace demands.
Durex Jeans: Condom or denim?

Case Study • Shubhrojyoti Roy, Anish Dasgupta, Sourav Ray, Sarthak Ranka, WARC Awards, Silver, Effective Social Strategy, 2018

Condom brand Durex launched a celebrity-driven campaign to challenge cultural taboos in India.
Fisherman's Friend: Suck It Up

Case Study • Institute of Communication Agencies, Bronze, CASSIES, 2018

Telling consumers to ‘Suck it up’ helped Fisherman’s Friend, the lozenge brand, to increase sales in the Canadian market.
Consumer health global industry overview

Article • Euromonitor Strategy Briefings, January 2018

Provides a top-line industry overview of the consumer health marketplace by examining the performance of consumer health categories comparatively against other consumer industries and across regions and markets.
Using technology to drive behavioural change in healthcare

Article • D'Arcy King, WARC Best Practice, February 2018

Looks at how new technologies are affecting the healthcare profession and suggests ways that health data can be used to change consumer behaviour.