Article
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WARC Category Intelligence, May 2018
Global strategies, campaign updates and trends in the DTC and prescription products category.
Article
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D'Arcy King, WARC Best Practice, February 2018
Looks at how new technologies are affecting the healthcare profession and suggests ways that health data can be used to change consumer behaviour.
News
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16 March 2020
The global pharma company GSK looked to the lead users of its cold and flu products to understand a range of possible innovations, both in terms of improvements and more radical leaps using a modern version of a tested technique.
Rankings
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WARC Effective 100, 2020
Theraflu, Russia's market-leading anti-cold and flu treatment, created the Theraflu Flu Tracker which warned its target audience when flu and colds were heading their way.
Rankings
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WARC Effective 100, 2020
Mucinex, the cold and flu medicine brand, connected with Americans by calling them out for getting ‘sick’ the day after the Super Bowl.
Rankings
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WARC Effective 100, 2020
Savlon, the personal care brand, increased sales of its hand-wash product in India by making it easier to access and use through new hand wash sachets and chalk sticks.
Rankings
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WARC Media 100, 2020
Thrush cream brand Canesten drove brand recall in Australia by creating a comedy musical video about suffering from the condition.
Rankings
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WARC Media 100, 2020
Berocca, a vitamin supplement brand, changed brand perceptions in the UK by sending Ant Middleton, an ex-special forces soldier, to climb Everest.
Article
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Sam Peña-Taylor, Event Reports, IIeX Europe, February 2020
GSK, the global pharma company, and Ipsos, the research company, explore what innovations are emerging from lead users to shape comms and new products.
Rankings
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WARC Creative 100, 2020
Montefiore, an academic medical centre, created an organ donation film that allowed its viewers to be part of the solution.
Rankings
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WARC Creative 100, 2020
Vicks, an over-the-counter medication brand, increased market share in India by launching an online film that told the story of a young girl with a rare skin condition and how her adoptive parents’ touch of care helped her.
Case Study
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SABRE Awards, IN2, North America, Best New Company Launch, 2020
Clio, a design-forward consumer products company with a focus on personal-care products, launched its new plusOne vibrator brand through articles in a millennial-focused title in the US that showed women the importance of owning their sexual wellness.
Case Study
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SABRE Awards, IN2, North America, Best in Measurement, Post-Campaign Analysis, 2020
Hologic, a medical technology company focused on women's health, used a core analytics offering by Edelman Intelligence in the US to create smarter investments in its campaign to prevent cervical cancer.
Case Study
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SABRE Awards, IN2, North America, Healthcare, 2020
Nicorette, a nicotine replacement therapy brand, increased awareness and sales of its new lozenges in the US by partnering with former smoker and NASCAR legend Dale Earnhardt Jr.
Case Study
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SABRE Awards, IN2, North America, Best Use of Illustrations + Photography, 2020
Pharmaceutical company Endo Pharmaceuticals created a multi-platform campaign to raise awareness of Peyronie's Disease, and its treatment, among men in the US.
Case Study
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SABRE Awards, IN2, North America, Employee Engagement, 2020
Christiana Care Health System, a network of private, non-profit hospitals in the US, created an employee-engagement campaign that encouraged workers to get their flu shots.
News
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11 February 2020
Eargo, the direct-to-consumer hearing-aid company, is putting brand trust at the heart of its strategy as it encourages consumers to buy a product they cannot easily test before making a purchase.
Article
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Geoffrey Precourt, Event Reports, CES, January 2020
Eargo, a direct-to-consumer hearing-aid brand, is seeking to transform a giant industry that impacts millions of consumers.
News
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21 January 2020
At first sight, retail giant Walmart appears an unlikely candidate to disrupt US healthcare, but the opening last September of its first health center, in Dallas, Georgia, signals a possible new direction for the business.
Article
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Michael Leis, WARC Webinars, January 2020
Michael Leis (Publicis Health) discusses the repeatable, strategic guides that can be built to clarify decision-making and drive the world’s largest, most engaged therapeutic-area audiences.
Article
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Euromonitor Profiles, January 2020
This Company Profile from Euromonitor provides key details and analysis of Procter & Gamble Co, the owner of brands such as Vicks, Metamucil, Pepto-Bismol and Prilosec OTC.
Article
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Stephen Whiteside, Event Reports, CES, January 2020
Walmart, the retail giant, is drawing on deep consumer insights as it seeks to disrupt the healthcare industry in a meaningful way.
News
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08 January 2020
The growth of the digital health and wellness sector is affecting the marketing approach of brands outside the category, some of which are integrating health and wellness into their offerings.
Article
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Michael Leis, Admap, January 2020
The healthcare journey has a long trajectory, as patients navigate the different components of managing their conditions.
Article
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Ross Taylor, Admap, January 2020
Identifies core attributes for increasing healthcare app success by focusing apps on behaviour changes in patients.
