Article
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WARC Category Intelligence, May 2018
Global strategies, campaign updates and trends in the DTC and prescription products category.
Article
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D'Arcy King, WARC Best Practice, February 2018
Looks at how new technologies are affecting the healthcare profession and suggests ways that health data can be used to change consumer behaviour.
Article
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Sam Peña-Taylor, WARC Exclusive, September 2020
Reports on the views of health experts who pull out lessons from the massive acceleration in digital health across the UK and Sweden.
News
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25/09/2020
Advertising is particularly effective in pharma categories where pricing is shaped by a “leader” and a “follower” brand dynamic, according to a study in the Journal of Advertising Research (JAR).
Article
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Brian Carruthers, Event Reports, World Retail Congress, September 2020
Looks at how global wellness company WW rapidly adapted to the new demands of pandemic-driven lockdowns around the world.
Opinion
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Jason White, September 2020
For many brands and categories in the US, the last six months have brought dual shocks to long-held ways of doing business, as they juggle realigning their businesses around the impact of a worldwide pandemic and social unrest on a global scale.
Article
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Brian Carruthers, Event Reports, MRS FMCG Research Conference, July 2020
This article looks at how analysis of unstructured data can help target a hard-to-reach audience.
Case Study
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Saumya Tyagi, Ankit Singh, WARC Prize for Asian Strategy, Shortlisted, 2020
Fortis, the chain of hospitals, launched the first ever organ donor symbol to tackle the cultural taboo against organ donation in India.
News
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15/09/2020
Consumers in China are increasingly concerned about daily health management and their own immunity, which is increasing spend in healthcare products, according to new research from Mintel.
Article
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Abhik Roy and Mary E. Schramm, Journal of Advertising Research, Vol. 60, No. 3, 2020, pp. 305-323
The oligopolistic nature of the U.S. pharmaceutical industry presents its members with a unique opportunity to leverage the interaction between competitive pricing strategy and promotion strategy.
News
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21/08/2020
The majority of global sales in the health and beauty sector are forecast to move online, to be controlled by four giants, three Chinese and one American, according to new figures.
News
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13/08/2020
When Viagra Connect, the over-the-counter treatment for erectile problems, launched into the UK market two years ago, the focus was on functional communications to spread awareness, but today it’s taking a very different approach – here’s why.
Article
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Bejoy John Thomas, Suganya Ganesan, International Journal of Market Research, Vol. 63, No. 4, 2020, pp. 468-482
The study focuses on developing a tool to measure the engagement of diabetes patients and to explore its dimensions.
Article
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dentsu, Research on WARC, June 2020
The extended lockdown period has restricted physically visiting the workplace for many, socialization, travel and general recreation, which will change how we move, work, learn, live, play, travel and govern.
Case Study
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SABRE Awards, In2 EMEA, Best Use of Illustrations + Photography, Gold, 2020
MSD, a pharmaceutical brand, became the voice for marginalised, underserved people in Europe by creating a checklist and support service hub that helps health and social services become more accessible.
Case Study
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SABRE Awards, In2 EMEA, Best in Brand Animation, Gold, 2020
Roche, a pharmaceutical company, increased awareness of primary progressive multiple sclerosis in Russia by launching an educational website that featured an informative video.
Case Study
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Tahaab Rais, WARC Prize for MENA Strategy, Shortlisted, 2020
UAE-based community mental health and wellness clinic the Lighthouse Centre for Wellbeing devised a creative platform that encouraged people struggling with mental health issues to speak up.
Case Study
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SABRE Awards, Gold, EMEA, 2020
Janssen, the pharmaceutical company of Johnson & Johnson, educated the public on the serious nature of mental illness in Ireland by creating a garden at the Bloom Festival that inspired people to grow their conversations about it.
Case Study
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SABRE Awards, Gold, EMEA, 2020
Janssen, a pharmaceutical brand, changed perceptions surrounding mental health in Slovakia by getting its brand ambassador to reveal his mental health diagnosis on a popular talent show and encourage people to speak out.
Case Study
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SABRE Awards, Gold, EMEA, 2020
Novartis, a pharmaceutical company, created the Patients Parliament, which gave power to patients in Sweden by allowing them to discuss different issues with legislators.
Case Study
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SABRE Awards, Gold, EMEA, 2020
The Czech Doctor's Union, a union for doctors in the Czech Republic, highlighted the medical crisis that was ongoing in the country by creating a video that showed a patient dying because he couldn't get the care he needed.
Case Study
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SABRE Awards, Gold, EMEA, 2020
Charité, a university hospital, launched a crowd-funding video supported by celebrities to raise money for better facilities for women fighting cancer in Germany.
Case Study
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SABRE Awards, Gold, EMEA, 2020
REGINA MARIA, a private healthcare network, discouraged Romanians from self-diagnosing on the internet and highlighted the importance of visiting a doctor by using Google to take, and fail, the exam that future doctors were taking.
Case Study
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SABRE Awards, Gold, EMEA, 2020
Bupa, a healthcare company, launched a video and display ad campaign featuring famous rugby star and cancer survivor Matthew Rees during the Rugby World Cup to educate British men on the dangers and symptoms of testicular cancer.
Case Study
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SABRE Awards, Gold, EMEA, 2020
University Hospital Düsseldorf, a hospital in Germany, secured more DNA matches for stem cell donations among young people in Germany by launching a lollipop that could be used as a new DNA test.
