Pharma & healthcare

1,037 results found

Sort by

What’s working in DTC and prescription products

Article • WARC Category Intelligence, May 2018

Global strategies, campaign updates and trends in the DTC and prescription products category.

Using technology to drive behavioural change in healthcare

Article • D'Arcy King, WARC Best Practice, February 2018

Looks at how new technologies are affecting the healthcare profession and suggests ways that health data can be used to change consumer behaviour.

Great Ormond Street Hospital: Superhope

Case Study • SABRE Awards, EMEA, Healthcare Providers, Gold, 2019

Great Ormond Street Hospital (GOSH), the UK children’s hospital, launched an integrated campaign, based on patients as superheroes, to raise awareness of its work and drive patient referrals from Gulf Co-operation Council (GCC) states.

MSD Romania: Protect her wings!

Case Study • SABRE Awards, EMEA, Best in Show, Platinum, 2019

Pharmaceutical brand MSD Romania created a multi-platform educational campaign to raise awareness of cervical cancer and boost HPV vaccination rates in the country.

Merck Sharp & Dohme: WTF is HPV?

Case Study • SABRE Awards, EMEA, Pharmaceutical: Rx, Gold, 2019

Merck Sharp & Dohme, the multinational pharmaceutical company, ran a multichannel campaign to raise awareness of its HPV vaccine among teens and their parents in Slovakia.

Pfizer Vaccines UK: #24YouHaveThePower

Case Study • SABRE Awards, EMEA, Superior Achievement in Research and Planning, Diamond, 2019

Pharmaceutical company Pfizer created an integrated influencer marketing campaign to appeal to adolescents in the UK and warn them about the signs and dangers of meningococcal meningitis.

RFSU (the Swedish Association for Sexuality Education): Dear Condom

Case Study • SABRE Awards, EMEA, Marketing to Youth, Gold, 2019

RFSU, the Swedish Association for Sexuality Education, created a short film backed by digital content to boost condom use among young Scandinavians, aged 18 to 25.

CMR Surgical: Revolutionising Surgery for Good

Case Study • SABRE Awards, EMEA, Medical Technology , Gold, 2019

CMR Surgical (CMRS), a British start-up building the next-generation surgical robot, employed a two-pronged media relations programme to raise brand awareness among surgeons and the medical devices industry in the UK.

Actiegroep Fysiotherapie: Healing the Industry for Physical Therapists

Case Study • SABRE Awards, EMEA, Benelux, Gold, 2019

Dutch physical therapist group, Actiegroep Fysiotherapie, used social media and on-ground activities to protest against health insurers cutting patients' treatments in the Netherlands.

Boehringer Ingelheim: Creating The Boehringer Ingelheim CNS Story

Case Study • SABRE Awards, In2 EMEA, Best in Identity Branding, Gold

Boehringer Ingelheim, the German pharmaceutical company, externalised people’s internal struggle with mental illness to increase online engagement.

Godrej and Mindshare: Finding a community to fight dengue fever

Article • Sam Peña-Taylor, Event Reports, I-COM Data Creativity Awards, Winner - General Category, May 2019

Godrej’s HIT brand, a consumer insect repellent brand, worked with Mindshare in India to push its place in the combat against dengue fever, an insect-borne disease, by bringing together a community of donors.

GSK Consumer Healthcare's evolving media strategy

News • 14 May 2019

GSK Consumer Healthcare, the pharma company, is bringing some media duties in-house, but believes that agencies still have an important role, especially if they can adapt to the evolving needs of clients.

Why moving media planning in-house made sense for GSK

Article • Geoffrey Precourt, Event Reports, 4A's Decisions 20/20, March 2019

GSK Consumer Healthcare, the pharma company, has shifted its media model to reflect changing marketplace realities.

Bayer marketer: Agency “inertia” leads to brands in-housing

Article • Geoffrey Precourt, Event Reports, 4A's Decisions 20/20, March 2019

Bayer Consumer Health, the pharma company, is seeking to introduce greater dynamism into its media strategy.

Pacira Pharmaceuticals: Choices Matter – An In-Depth Analysis of the Opioid Epidemic and Overprescribing in America

Case Study • SABRE Awards, North America, Pharmaceutical: Rx, Gold, 2019

Pacira Pharmaceuticals, a pharmaceutical company, showed US women the dangers of opioids after surgery by launching national research and revealing the data findings via an advocacy event and microsite.

Procter & Gamble: Clearblue Connected

Case Study • SABRE Awards, North America, Consumer Health, Gold, 2019

Clearblue, a pregnancy test brand, launched Clearblue Connected and delivered against its goal of helping to normalize the ovulation conversation, positioning Clearblue as a leader in ovulation testing in the US.

iCAD Inc: Nothing Artificial About It – A PR Launch for an AI Mammography Solution

Case Study • SABRE Awards, North America, Medical Technology, Gold, 2019

iCAD, a medical device manufacturer, developed a creative, multi-pronged campaign to promote its AI-powered solutions among healthcare and consumer-facing audiences in the US.

Cigna Combines with Express Scripts, Establishing a Blueprint to Transform the Health Care System

Case Study • SABRE Awards, North America, Healthcare Providers , Gold, 2019

Cigna, a health services organisation, created a multi-disciplined communications campaign to show US stakeholders its plan to transform the healthcare system.

Herbalife Nutrition: Defense Against Bill Ackman

Case Study • SABRE Awards, North America, Capital Markets Communications, Gold, 2019

Herbalife, a dietary supplement and nutrition brand, launched a targeted website to raise stock prices and combat the damaging claims of Bill Ackman, an American investor and hedge fund manager.

Johnson & Johnson Consumer, Inc: #HowWeCare

Case Study • SABRE Awards, North America, Integrated Marketing, Gold, 2019

TYLENOL, a pain relief brand, increased brand awareness in the US by launching a video campaign and a support platform for caregivers that shares their personal experiences with caregiving.

HealthyWomen: The HealthiHer Movement

Case Study • SABRE Awards, North America, PR Agency Marketing, Silver, 2019

HealthyWomen, a non-profit women’s health organisation, encouraged American women to look after their health by conducting a nationwide health survey and promoting the results through social and its website.

Pfizer: Terry Bradshaw Pitches A Different-Kind of Timeshare to Boomers To Learn More About Pneumococcal Pne

Case Study • SABRE Awards, North America, Marketing to Seniors, Gold, 2019

Pfizer, a pharmaceutical company, increased awareness of the vaccination against pneumococcal pneumonia for baby boomers in the US by launching a video campaign with football legend Terry Bradshaw.

BioMarin Pharmaceuticals: Hemophilia – The Musical

Case Study • SABRE Awards, North America, Special Event, Gold, 2019

BioMarin, a biotechnology company, increased awareness of theatre as therapy for people dealing with a bleeding disorder in the US by producing Hemophilia: The Musical.

The moneyball moment for marketing in Canada

Article • Josef Hrebik and Brent Chaters, WARC Webinars, April 2019

Provides results from a first-of-its-kind study conducted by Accenture and thinktv, which measures the effectiveness of media channel spending on driving sales in the Canadian market.

Bayer Crop Science’s digital transformation starts with humans, not software

Article • Reed Karaim, Event Reports, KNect365 Marketing, Analytics and Data Science (MADS) Conference, April 2019

Bayer Crop Science, a unit of the pharma and life sciences firm, has made sure that humans are at the center of its data science plans.

Savlon: Healthy Hands Chalk Sticks

Case Study • Cannes Creative Lions, Grand Prix, Creative Effectiveness Lions, 2018

Savlon, a hygiene brand, affected change in the behaviour of Indian primary school children by introducing and promoting an innovative product in a fun and memorable way.
GSK’s formula for digital transformation

Article • Stephen Whiteside, Event Reports, Cannes Lions, June 2018

GSK Consumer Healthcare, the pharmaceutical company, has been undergoing a profound digital transformation as it adapts to new consumer and marketplace demands.
Durex Jeans: Condom or denim?

Case Study • Shubhrojyoti Roy, Anish Dasgupta, Sourav Ray, Sarthak Ranka, WARC Awards, Silver, Effective Social Strategy, 2018

Condom brand Durex launched a celebrity-driven campaign to challenge cultural taboos in India.
Fisherman's Friend: Suck It Up

Case Study • Institute of Communication Agencies, Bronze, CASSIES, 2018

Telling consumers to ‘Suck it up’ helped Fisherman’s Friend, the lozenge brand, to increase sales in the Canadian market.
Consumer health global industry overview

Article • Euromonitor Strategy Briefings, January 2018

Provides a top-line industry overview of the consumer health marketplace by examining the performance of consumer health categories comparatively against other consumer industries and across regions and markets.
Using technology to drive behavioural change in healthcare

Article • D'Arcy King, WARC Best Practice, February 2018

Looks at how new technologies are affecting the healthcare profession and suggests ways that health data can be used to change consumer behaviour.