News
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22 January 2021
Against a backdrop of steep budget cuts, UK-based pay-TV brand BT Sport was able to create and ride a wave of conversation by writing the script of the 2019/20 football season using AI, growing subscriptions by almost a third.
Article
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Dan Calladine, WARC Webinars, January 2021
Dan Calladine, head of media futures at Carat, discusses key insights from its recently released annual report which highlights twelve societal and media trends – and their implications for brands.
Opinion
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Augustine Fou, January 2021
Virtually all advertisers are acutely aware of brand safety issues these days – from their ads showing up next to terrorist videos on YouTube or ads showing up on fake news, hate speech, or disinformation sites. So, they’ve been increasingly paying for ‘brand safety’ technologies that are supposed to help keep their ads away from these situations. But do those technologies do what they claim to do? No, and it’s even worse than that.
Case Study
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DMA (UK), Grand Prix, 2020
BT Sport, a group of pay television sports channels, collaborated with Google Cloud, Opta and Squawka to write the script for the entire 2019/20 season using artificial intelligence.
Case Study
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DMA (UK), Gold, 2020
The Guardian, a British newspaper, launched its campaign Hope is Power with the target of reaching two million paying supporters by 2022.
Case Study
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DMA (UK), Gold, 2020
The Guardian, a British newspaper, boosted sales in Berlin, Germany, by 84%.
Case Study
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DMA (UK), Gold, 2020
ODEON Cinemas, a cinema company, set out to extend the emotive, joyful experience of a cinema visit all the way from the ticket booking journey to the point of consideration.
News
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18 January 2021
‘Smart brevity’ newsmonger Axios is planning to diversify its revenue beyond supplying information: by selling its bullet-pointed in-depth short-form style as a service.
News
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15 January 2021
Google has taken the extraordinary step of trialling the suppression of search results that link to commercial news outlets, part of a campaign against the proposed News Media Bargaining Code, as the search giant claims the draft law will undermine t
News
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14 January 2021
Stories of failure tend to be more useful than stories about success, and with podcasts gaining popularity as a deep engagement medium, companies are scrambling to assemble capabilities and, as former CN Audio employees allege in an open letter, maki
Opinion
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Rob Clapp, January 2021
This month: how regulation may challenge Facebook’s reliance on Instagram and WhatsApp, how FMCG brands are growing in China, and the role of digital audiences for publishers.
News
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14 January 2021
WhatsApp has sought to reassure its users over privacy fears after a planned update to its terms caused a surge in downloads of rival messaging services Telegram and Signal.
Article
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Research on WARC, January 2021
This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021.
News
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13 January 2021
TV network group OpenAP is to introduce technology that will give advertisers a digital-style view of available slots.
News
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11 January 2021
The UK’s Competition and Markets Authority will investigate whether Google’s plan to disable third-party cookies on its Chrome browser would cause ad spend in the country to become even more concentrated in the advertising giant’s hands.
Data
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Marte Aune, WARC Data Points, January 2021
A summary of the average media allocation by sector based on an analysis of WARC's effectiveness case studies from 2009-2019.
News
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08 January 2021
WhatsApp, the Facebook-owned messenger service, has updated its privacy policy in which users must agree to share their personal data with the social network or lose access.
Case Study
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WARC Cases, 2020
Children’s education and entertainment brand Pants Bear launched in Malaysia with a content strategy tailored around cultural moments and learning activities.
News
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08 January 2021
LG Electronics of South Korea, one of the largest TV manufacturers in the world, has acquired a 60% stake in Alphonso, a California-based TV data and measurement firm, as it seeks to expand its streaming TV ad business.
News
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07 January 2021
Once vilified and legally challenged by media giants for sharing small chunks of their content without permission, YouTube has forged a new relationship with Hollywood – one that offers a win-win for both, says YouTube’s vice president of content par
News
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06 January 2021
Discovery is betting on its €1.
News
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23 December 2020
With close to a third of the world’s population on WhatsApp, brands can’t ignore the messaging platform as a potential channel and the company is actively seeking a closer relationship with businesses.
Opinion
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Johnny Ng, December 2020
SCMP’s Johnny Ng breaks down the power of story in breaking through a cluttered media landscape and how native advertising can help brands be more effective in engaging with consumers.
Article
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Brightcove, Research on WARC, December 2020
This report uncovers insights that will aid media companies, broadcasters, OTT streaming services and content owners in charting their own future in OTT.
News
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15 December 2020
US streaming giant Amazon Prime Video has signalled its intent to grow its live cricket streaming service in India, ultimately challenging Disney’s leading position, reports the Financial Times.
