Case Study
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SABRE Awards, EMEA, Entertainment, Gold, 2019
The Roald Dahl Story Company, the organisation that manages the copyrights of author Roald Dahl, employed a content-led approach to celebrate the 30th anniversary of the children’s novel Matilda and bring the character into the current day.
Case Study
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SABRE Awards, EMEA, Professional Service Firms, Gold, 2019
LinkedIn, the online business and employment-oriented service, turned itself into a platform for women to increase sign-ups and change brand perception in Saudi Arabia.
Case Study
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SABRE Awards, EMEA, Technology: Software & Services, Gold, 2019
Online employment and careers site LinkedIn used a real-time, real-life film of a job interviewee to boost awareness of its role in building a supportive community for its members.
Article
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Stephen Whiteside, Event Reports, ARF AUDIENCExSCIENCE, April 2019
WarnerMedia, the media company owned by AT&T, is set to disrupt the streaming-video industry with a new platform, and is drawing inspiration from the consumer-packaged goods (CPG) sector.
Case Study
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SABRE Awards, In2 EMEA, Best in Crowdsourcing & Co-Creating, Gold
Photobox, the European online photo printing company, associated itself with social media platform Instagram by creating a photography competition.
News
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21 May 2019
Brands around the world are starting to seriously evaluate the potential of TikTok as an advertising channel, although measurement and brand safety issues may be stumbling blocks, according to a new WARC report.
News
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21 May 2019
Following the news that the Financial Times, the business newspaper title, has gained one million subscribers, the wider publishing industry is now witnessing the power that an engagement-focused membership model now holds and assessing where else ...
Article
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Stephen Whiteside, Event Reports, SXSW Interactive, March 2019
The New York Times, the news brand, is using podcasts as a new way to reach consumers with compelling content.
Article
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Stephen Whiteside, Event Reports, ARF AUDIENCEXSCIENCE, April 2019
23andMe, a company that provides genetic and ancestry tests, partnered with iHeartMedia, the audio-media firm, on a custom podcast entitled “Spit”.
Article
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Brian Carruthers, Event Reports, The Digital Transformation Conference, May 2019
The Financial Times has successfully built a digital subscription business around driving engagement.
Case Study
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SABRE Awards, Africa, Financial & Professional Services, Gold, 2019
Zing Group, a financial services company, introduced a new product in a cluttered market in South Africa by adopting a ‘show, don’t tell’ approach, which resulted in 100,000 people signing up.
Article
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Alex Brownsell, WARC Trends, May 2019
Explores the growing popularity of TikTok, a mobile video app with a global userbase among teen and young adult audiences, and what opportunities the platform presents for marketers.
News
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16 May 2019
Indian children spend more time entertaining themselves on digital media than ever, a trend that the leading streaming platforms, hungry for new audiences, are keen to exploit.
Opinion
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Ben Barokas, May 2019
As publishers turn to subscription and donation models, Ben Barokas, Sourcepoint CEO, looks at the pros and cons.
News
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15 May 2019
The big US TV networks are launching addressable ad strategies in a bid to grab a share of the rapidly growing $2 billion market.
News
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14 May 2019
Hotstar, India’s Disney-owned streaming service, has set a global record for the number of viewers tuning into a live event.
News
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14 May 2019
Smaller publishers are coming up with new business models in order to ride the wave of popularity that has been driven by big-screen adaptations of comic book heroes.
News
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13 May 2019
Spotify, the Swedish audio-streaming platform and the largest paid music service in the world, is exploring ways to put podcast broadcasts on an equal footing with its longstanding music offer.
News
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10 May 2019
From food delivery apps like Zomato to neighbourhood WhatsApp groups, digital platforms have transformed the eating habits of many parts of urban India as they meet the needs of time-poor, convenience-seeking consumers.
Article
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Stephen Whiteside, Event Reports, SXSW Interactive, March 2019
The New York Times, the news provider, has begun experimenting with voice technology as a means of driving new forms of consumer engagement.
News
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08 May 2019
TikTok, the Chinese short-form video-sharing app, is stepping up its efforts to woo users and advertisers in India even as the threat of further legal action hangs over it.
Article
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Stephen Whiteside, Event Reports, SXSW Interactive, March 2019
CNN, the news brand, is tapping the power of digital data to help it make smarter choices and better serve its audience.
Case Study
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SABRE Awards, North America, Issues Management, Gold, 2019
Netflix, a film and TV streaming service, launched a series of support videos and resources ahead of the second season release of its series 13 Reasons Why in the US, which covers a series of difficult and sensitive subjects, including suicide.
News
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06 May 2019
Spotify, the Swedish music-streaming platform, has begun testing voice-enabled audio ads for one of its own podcasts as well as a branded playlist from Unilever, the consumer goods giant.
News
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06 May 2019
National Geographic has joined forces with innovation consultancy R/GA, inviting Australians to submit ideas about how to tackle the problem of plastic waste that is despoiling the country’s coastline and marine life.
