Media & publishing

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Online ad money pool gets shallower for those outside the duopoly

News • 21 March 2019

For the first time, the strength of the Google-Facebook duopoly is reducing the pool of ad money available to other online media owners, according to a new WARC report.

How CNN is moving beyond the TV screen

Article • Stephen Whiteside, Event Reports, SXSW Interactive, March 2019

CNN, the news brand, is rapidly expanding beyond its cable television roots in reflection of new consumer habits and technological opportunities.

What India's youngest TV viewers want to watch

News • 20 March 2019

When it comes to TV, kids in India like domestically made shows and movies – and both, preferably, in their own language.

The Guardian: brand strategy is not building trust

News • 20 March 2019

A relentless focus on short-term advertising is acting to the detriment of long-term brand building, according to the CEO of the Guardian Media Group.

Rakuten takes a big stride in Europe's VOD market

News • 18 March 2019

Rakuten, the Japanese e-commerce giant, is ramping up its challenge to Amazon and Netflix with plans to expand its video-on-demand service in Europe, at the same time as teaming up with four major TV manufacturers to embed a special Rakuten button ...

The Guardian looks beyond advertising for future growth

Article • Alex Brownsell, Event Reports, ISBA Conference, March 2019

The Guardian, the newspaper brand, is prioritising the development of reader-generated revenues amid concerns about the state of the advertising market.

How Quartz is using artificial intelligence to truly personalize the news

Article • Stephen Whiteside, Event Reports, SXSW Interactive, March 2019

Quartz, the news brand, is using conversational tools such as chatbots to personalize content for its readers in nuanced ways.

The New York Times seeks to 'close the loop'

News • 12 March 2019

The New York Times is exploring multiple new ways of engaging with readers as part of its ongoing efforts to recruit and retain new subscribers, including joining the dots between its journalism and how that affects the wider world.

Publishers, brands, and the threat of "deep fakes"

Article • Stephen Whiteside, Event Reports, SXSW Interactive, March 2019

Deep fakes, the name for deceptive videos that have been created or altered using deep learning and artificial intelligence, could soon pose a meaningful threat for publishers and brands alike.

Will Quibi transform the world of mobile content?

Article • Stephen Whiteside, Event Reports, SXSW Interactive, March 2019

Quibi, a new mobile-centric platform for streaming content, is seeking to carve out a distinct niche in the increasingly competitive battle for consumer attention.

How The New York Times views news and ads in the digital age

Article • Stephen Whiteside, Event Reports, SXSW Interactive, March 2019

The New York Times, the news provider, is seeking to balance advertising and other sources of revenue in building its brand and business alike.

How BuzzFeed is building a digital media brand for the future

Article • Stephen Whiteside, Event Reports, SXSW Interactive, March 2019

BuzzFeed, the digital media company, has found new and smarter ways to drive revenue at a challenging time for the industry in which it operates.

Foxtel: The Wentworth Rat