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Facebook is facing a boycott from major advertisers including Levi’s, Unilever, Diageo, Verizon and Coca-Cola pulling spend in protest at the platform’s lax attitude to misinformation and hate speech – will it change Facebook? As with most stories ...
Article
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Michael Karg, WARC Exclusive, June 2020
An assessment of how changes in consumer behaviour and the declining influence of linear live TV are impacting advertising.
Article
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Alex Brownsell, Event Reports, Mediatel’s Future of Publishing online conference, June 2020
Why Times Newspapers opted against dropping its paywall for coronavirus-related content during the pandemic.
Article
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Alex Brownsell, Event Reports, Mediatel Videoscape Europe online conference, June 2020
Understanding TV viewer personas and how these will shape the future of content discovery.
News
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29 June 2020
TikTok, the Chinese short-form video-sharing platform, has launched a new portal that brings together its marketing solutions for brands under one roof.
News
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26 June 2020
Google has developed a licensing initiative that will see the internet giant pay participating publishers for high quality news content, while helping them build stronger relationships with readers.
News
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26 June 2020
Tencent, the Chinese technology and entertainment giant, has acquired iflix, a loss-making streaming service based in Malaysia that operates across 13 markets in Asia.
News
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25 June 2020
Amazon Prime Video is reported to be “actively pursuing” deals to license live and linear programming, in a move that could set the service apart from its SVOD rivals.
Article
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Alex Brownsell, Event Reports, Lions Live, June 2020
Vox Media, the US digital media publisher, changed approach to deliver branded content projects during the Coronavirus pandemic.
Article
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Brian Carruthers, Event Reports, Mediatel Future of TV Advertising virtual conference, June 2020).
Pluto TV is building a global AVOD service that sits in the gap between traditional linear TV and digital subscription streaming services.
News
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22 June 2020
Twitch is primarily known for video game streaming, but with the return of the English Premier League, the Amazon-owned service is opening up possibilities for shared viewing and the creation of community in new spaces.
News
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17 June 2020
Daily consumption of national print and digital news brands in the UK soared to over 30 million in the first quarter of the year, its highest ever number, according to the latest data from the Publishers Audience Measurement Company (PAMCo).
News
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16 June 2020
More people may have turned to streaming services during lockdown but not all are entirely satisfied with what they’re currently getting, whether that’s because of content availability or cost constraints; new research suggest there’s a substantial ...
Article
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Alex Brownsell, WARC Exclusive, June 2020
Advice for cinema companies on how to revive consumer interest in the medium after COVID-19 lockdown restrictions have been lifted.
Article
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Brian Carruthers, WARC COVID-19 Series, the Digital Transformation Conference, June 2020
Beano, the children’s publisher, has undertaken research into how its target audience is coping with life during lockdown.
News
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05 June 2020
Providers of subscription-based streaming services in the UK could lose up to £97.3m in revenue because British consumers are now more open to ad-supported content and are no longer prepared to pay as much for their monthly fee.
News
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02 June 2020
Ad volumes on Indian TV grew 98% between January and May 2020 compared to the same period in 2019, a new report finds, and it was overwhelmingly driven by OTT platforms.
News
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02 June 2020
The number of podcasts produced has rocketed 129,000% in the last ten years, while episode lengths are shortening, according to a new report from podcast app Stitcher.
News
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29 May 2020
UK broadcaster Channel 4 is branching out of television with the creation of a social-first branded entertainment offer, which seeks to extend the company’s value to advertisers beyond that of a media partner and into content.
Case Study
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SABRE Awards, Gold, North America, 2020
Ancestry, an online family history resource, promoted its brand in the US by creating a red carpet publicity stunt at the New York premiere for the film A Beautiful Day in the Neighborhood.
Case Study
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SABRE Awards, Gold, North America, 2020
Verizon, a telco company, increased awareness of the first AIDS ward unit in San Francisco by creating a film promoted by various celebrities and influencers in the US.
Case Study
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SABRE Awards, Gold, North America, 2020
eBay, an e-commerce company, promoted itself during Amazon Prime Day by introducing The Crash Sale, which gave greater offers on sought-after products every time the Amazon site crashed.
Opinion
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Sam Robson, May 2020
Lockdown has changed the daily routines and behaviours of many, if not most, people. Marketers need to update their personas accordingly, says Sam Robson.
News
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21 May 2020
Businesses big and very small can now set up an online store to sell their products on Facebook and Instagram, and with no fee.
