Case Study
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WARC Media Awards, Shortlisted, Best Use of Data, 2019
India-based video-on-demand website ZEE5 brought together data, content and technology in a unique execution to raise awareness of its digital news offering.
Case Study
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PHD Montreal, WARC Media Awards, Shortlisted, Best Use of Data, 2019
Public broadcaster, Radio-Canada developed a multiplatform strategy to fight fake news to increase the number of users on its digital platforms and become the leading destination for credible and verified media coverage during elections in Quebec, Canada.
News
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19 November 2019
A savvy manoeuvre designed to pile pressure on Facebook, the detail of Twitter’s restriction on political advertising is taking shape – and its complexity may cause headaches for the microblogging site.
News
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19 November 2019
ByteDance, the Chinese firm behind the wildly popular TikTok is preparing to launch a competitor to Spotify and Apple Music in the streaming space, according to a new report.
Case Study
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Tangrams Strategy & Effectiveness Awards, Gold, 2019
Foxtel, a pay TV brand, created a game-changing campaign to encourage people to pay for a product they'd previously enjoyed for free in Australia.
News
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14 November 2019
Despite its launch day glitches, the arrival of Disney+ promises to transform the SVOD market in a way that this month’s earlier launch of Apple TV+ will not.
Opinion
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Lucy Barrett, November 2019
Lucy Barrett explains the motivations behind Radiocentre’s latest ad campaign, calling for advertisers to see radio differently by imagining it as a new technology.
News
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14 November 2019
To connect with consumers in China, there’s no escaping WeChat – but to only have an account is as bland as just having a website and brands will not get the engagement they seek.
News
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12 November 2019
XFINITY, a unit of Comcast that provides cable television and internet services, identified an opportunity to reach people with an unrivaled passion for live content by connecting with fans of reality TV.
News
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12 November 2019
Plans for WhatsApp to launch its payments business in India are now on hold after the Reserve Bank of India (RBI) told the Supreme Court that the messaging platform is non-compliant with data localisation norms.
Article
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Stephen Whiteside, Event Reports, 4A's Strategy Festival, October 2019
XFINITY, the cable TV and online services brand, engaged an audience of millions with a campaign that drew on the mass appeal of reality television.
News
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08 November 2019
BritBox, the streaming service developed by the BBC and commercial network ITV, officially launched in the UK yesterday, creating what is being billed as the largest collection of British box-sets available in one place.
Case Study
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Best Integrated Campaign, Media, 2019
Indian Super League (ISL), a football league, increased viewing figures in India for its 2018 season by targeting fans in national and regional activations.
Case Study
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Best Media Research/Analytics, Best use of Analytics/Data Technology , 2019
A smart targeting strategy, using a holistic audience segmentation statistical model, helped increase daily active users for Google Maps in India.
Case Study
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Best Media Innovation, Television, 2019
Star Plus, a TV channel, planted the protagonist of its new satirical show in real life news content to drum up interest for the satire in India.
Case Study
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Best Integrated Campaign, Services, 2019
Google Maps, a web-mapping service, launched #LookBeforeYouLeave as a way to help people in India save time and avoid the unpredictability of traffic caused by bad weather.
Case Study
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Best Media Innovation, Out of Home, 2019
Google, the technology company, encouraged Indian consumers to use its Google Maps travel planning feature by turning billboards in high-traffic locations to Google Maps interfaces.
Case Study
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Best Media Innovation, Digital, Display, 2019
Google rolled out a complex campaign in India to drive usage intent for GSA and build habit as the key source for users' daily entertainment information needs.
Case Study
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MMA Smarties, Silver, X (Global), 2019
Foxtel, a sports TV network, increased channel subscriptions across Australia by launching a multi-media campaign featuring Monty, the world's first AI predictive cricket commentator.
Case Study
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Best Media Innovation, Ambient Media, 2019
Indian Super League (ISL), a football league, created a simple but eye-catching activation in Kerala to energise fans for the start of a new football season.
Case Study
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Best Media Innovation, Radio, 2019
Google Maps, a web mapping service developed by Google, increased daily users in India by disrupting an entire day of radio shows to highlight the importance of its Estimated Time of Arrival feature.
Case Study
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MMA Smarties, Finalist, X (Global), 2019
Ahead of the new season of its Asia's Got Talent show, the television channel AXN Asia launched an interactive campaign that allowed users to talk to the stars and presenters of the show ahead of each episode, thus increasing user engagement across East Asia.
Case Study
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MMA Smarties, Bronze, X (Global), 2019
Paramount Pictures, a film studio, launched an interactive game in shopping malls across the US to raise awareness of its new film Dora: The Lost City of Gold.
Case Study
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MMA Smarties, Bronze, X (Global), 2019
Internet services brand Google successfully increased its user activity in Vietnam by 7%, by launching a geo-targeting-led campaign that positioned the brand as a source of information for everyday types of situations.
News
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07 November 2019
TikTok’s global users download figures may have hit a bump, but, in the couple of years the short-form video app has been available in the US, younger teens have picked up on it to the point where they’re now as likely to use it as Facebook or ...
