With this week’s introduction of a service from Zomato and the November launch of Apple TV+, there will soon be more than 35 players jostling for position in India’s OTT market where local, mobile-optimised content is likely to be key to success.
The Swedish audio streaming company Spotify is investing heavily in creating and acquiring new podcast content as it aims to gain an edge over rivals by creating ‘content so good that you switch over,’ according to its chief content ...
Case Study•
SABRE Awards, Asia-Pacific, Capital Markets Communications, Gold, 2019
Singapore Press Holdings, a press publications company, shaped the perceptions of sell-side research analysts in Singapore by building relationships with them through face-to-face meetings.
Case Study•
SABRE Awards, Asia-Pacific, Educational & Cultural Institutions, Gold, 2019
Lungteng Cultural Co, a publisher in the high school textbook industry, launched a video campaign in Taiwan that encouraged teachers to place trust in the brand and express their feelings.
Google, the tech giant, increased positive sentiments around the brand in Singapore among parents by holding online safety workshops for young children.
Case Study•
SABRE Awards, Asia-Pacific, Superior Achievement in Research and Planning, Diamond, 2019
Yahoo!, the search engine, raised awareness of the many challenges facing people in post natural-disaster shelters to help people in Japan to be better prepared.
A new study illustrates the impact that the BBC’s Blue Planet documentary had on attitudes to environmental issues, nudging around half of people in the UK to reduce plastics waste, and changing the minds of just under a third.
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Alex Brownsell, WARC Exclusive, September 2019
Vice’s chief digital officer and chief revenue officer for EMEA, Luke Barnes, explains how a “period of introspection” resulted in a fresh approach to Vince's operations from a content standpoint, as well as in its interactions with advertisers.
Google is using secret web pages that feed personal user data to advertisers in breach of GDPR, new evidence presented to the Irish data regulator suggests.
The Financial Times grew digital subscriptions by 11% in 2018 while its ‘North Star’ reader engagement metric, measured by the frequency and length of reader visits to FT.com.
David Buttle, the FT’s Global Marketing Director, Commercial, explains how brands and media owners can return marketing to a healthier balance between short- and long-term ad investment.
The Daily Telegraph, the UK’s second largest weekday quality newspaper by circulation, has found that users of its WhatsApp audio service are 12 times more likely to become paying subscribers than the average reader on its homepage.
Amid ongoing criticism of its data practices, Facebook has introduced a feature that helps users see and control the data provided by other websites, and which the company uses to target advertising.
CNN International Commercial’s Rob Bradley and James Hunt explain the broadcaster’s ambitions for its CNN Reach consultancy, and why its latest sales deck doesn’t even mention the word ‘advertising’.
A new way to buy video ads on Twitter has effectively ‘solved’ the viewability problem that advertisers have long struggled with on digital media, while users of TikTok can now shop within the app for products associated with its ...
Article•
Alex Brownsell, WARC Exclusive, August 2019
Jon Steinback, Facebook’s Director of Product Marketing for EMEA and Global Channels, spoke exclusively to WARC to provide more detail about the company’s attempts to create a safer environment for brands.
The job for OTT services is to offer convenience, choice and control, according to Hulu chief executive Randy Freer – which is why his platform is focused on making content discovery easy.
The UK addressable TV market is growing, with 40% of homes now addressable, and a new report from Sky AdSmart claims this channel delivers higher engagement and clear business results for advertisers.
Magazine publishers Condé Nast and Hearst are restructuring their sales and marketing divisions to better serve advertisers, while disappointing results at Axel Springer could herald changes there under its new private equity partnership.
French broadcasters can breathe a sigh of relief as the country’s regulator gave the green light to plans to join forces to create a digital platform to challenge Netflix.
Last week saw two important developments at Facebook – reports that the company is in talks to pay news outlets up to $3m a year to licence content, as well as the news that it will test an ad-free, subscription-based, video-streaming ...
Guardian Media Group’s turnaround plan appears to have paid off after the publisher of The Guardian and The Observer newspapers reported that revenue rose 3% to £224.5m in the last financial year, enabling it to hit its break-even ...
Explores the growing popularity of TikTok, a mobile video app with a global userbase among teen and young adult audiences, and what opportunities the platform presents for marketers.
Shares some insights on how Spotify personalises every touchpoint towards individuals in specific contexts and what marketers might learn from this approach.
Discusses the importance of subscriptions in a time of declining print revenues through digital advertising sales and explores how best to tackle them in order to better engage consumers.
