News
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19 July 2019
Brands are allocating ever higher budgets for influencer marketing, but a new study of Facebook-owned Instagram has found that huge sums are being lost to bots and other types of fraud, with India and Indonesia among the worst affected markets.
Research Paper
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Research on WARC, July 2019
Commissioned by dataxu, this whitepaper presents the current perceptions of media agencies, brands, and consumers around the existing and future state of the TV landscape in Singapore.
News
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19 July 2019
Netflix, the video-streaming service, revealed this week that it added far fewer new subscribers over the second quarter than it had expected, prompting at least one industry expert to warn that the company may be forced to ditch its ad-free model.
Research Paper
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Research on WARC, July 2019
Commissioned by dataxu, this whitepaper presents the current perceptions of media agencies, brands, and consumers around the existing and future state of the TV landscape in Australia.
Article
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WARC Trends, July 2019
Highlights some of the most pressing opportunities and challenges for media owners from the 2019 Cannes Lions, and features an interview with Jeffrey Katzenberg, founder of mobile video start-up Quibi.
Research Paper
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Fred Bronner and Robert de Hoog, International Journal of Market Research, Vol. 61, No. 4, 2019, pp. 430-446
Consumer behavior recently underwent three main developments: a shift from material purchases to immaterial experiences, a shift from signaling status and wealth by means of consumer behavior to signaling identity, and increased social visibility due to the growing importance of social media.
News
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12 July 2019
Music streaming service Spotify has launched a simplified version of its main app in 36 markets across Asia, Latin America, the Middle East and Africa.
Opinion
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Sergio Valente, July 2019
Sergio Valente, director of communications at Globo and former president of DDB Brazil, on why the media owner launched a digital ‘brand book’ to announce its new visual identity.
Opinion
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James McDonald, July 2019
Social media ad growth halved over the year to end-March 2019, according to WARC’s latest Global Ad Trends .
News
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02 July 2019
German publisher Axel Springer has reinvented itself as a digital business over the past decade, moving from a point where just 1% of profits came from digital products to the current position where they generate around 80%.
News
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26 June 2019
Media companies in Australia have reacted furiously after a New South Wales Supreme Court judge ruled they are responsible for ensuring defamatory comments aren’t made on their Facebook pages.
News
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24 June 2019
Almost one-third (30%) of consumers in Asia would be happy to be served ads on over-the-top TV services in exchange for receiving content for free, a recent survey has revealed.
News
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24 June 2019
Jeffrey Katzenberg believes Quibi, the short-form mobile video subscription service he’s launching next year, scores with both consumers and brands in terms of the advertising experience on offer.
Article
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Alex Brownsell, WARC Exclusive, June 2019
Jeffrey Katzenberg talks consumers paying for premium mobile content, his reasons for not viewing Netflix and Disney as rivals, and how Quibi will ensure a superior quality of branded content.
News
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19 June 2019
Carvaan, the radio product, found initial success by filling a gap in India’s music market for the over-50s, and is now building on that by targeting youth – but as purchasers rather than as users.
Article
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Brian Carruthers, Event Reports, IAB Sound Investment Seminar, May 2019
Film magazine Empire’s move into podcasts was accidental but inspired as this format has enabled it to escape the restrictions of print and build engagement with fans.
News
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17 June 2019
Facebook is reportedly planning to launch a cryptocurrency with backing from a diverse range of firms, signalling a strategy that could see the social network become even more fundamental to the internet economy.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Apple, a technology brand, created a short film on YouTube that showed Siri organisation Dwayne "The Rock" Johnson's busy schedule to encourage users across China, Japan, Germany, the UK and the US to re-engage with Siri.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
The New York Times, a news publication, encouraged its readers in the US to step out of their political echo-chambers on World Press Freedom Day.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
VICE Media, a digital media and broadcasting company, shut down its platforms, opened a caller line and used iconography to encourage young Americans to discuss politics and vote in the 2018 midterms.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Recruit Lifestyle, a human resources company, launched the Seem device to raise awareness of men’s fertility issues in Japan.
Case Study
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Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2019
The Times of India, an English-language daily newspaper in India, launched a purpose-driven campaign that challenged a 400-year-old tradition in India.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Fox Networks, the US multimedia group, raised awareness of its on-demand subscription service through a short film in Latin America.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Reclame Aqui, a consumer protection company, launched an app to expose corrupt politicians during election time in Brazil.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Libération, a French newspaper, raised awareness of its political fact-checker, which prioritised journalistic quality and rigour during the French election, becoming a flagship for French journalism.
