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Article
•
Josie Tutty, Event Reports, Future TV Advertising Forum, February 2020
ViacomCBS' Christian Kurtz presented new research that reveals what watching TV really means to consumers around the world.
News
•
26 March 2020
The demand for paid ads on Facebook is decreasing as brands respond to the uncertain economic situation, according to new data from Socialbakers.
News
•
25 March 2020
What began as a voluntary reduction of physical contact with other people has, in recent days, become an order for around a fifth of the planet as lockdown leaves video calling the only hope for social interaction – riding this wave is a ...
News
•
24 March 2020
The golden rule of advertising is to be where the eyeballs are, but it seems that at a time when many respected publishers are seeing a surge in news-hungry visitors to their sites, they find themselves unable to monetize the traffic.
News
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24 March 2020
UK broadcaster ITV has announced it will slash its programme budget this year, as well as cut other spending and not pay a 2019 dividend in a total savings package worth at least £300m.
News
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23 March 2020
Commercial broadcasters in Australia are currently losing a third of viewing time to streaming services, to which two-thirds (66%) of Australian households are signed up, yet a leading industry analyst believes broadcasters can recapture these lost ...
News
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23 March 2020
ITV, the largest commercial TV channel in the UK, has reported a surge in its audience viewing figures for both news and daytime programming as millions of people are forced to work from home because of the coronavirus pandemic.
News
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20 March 2020
TikTok, the video-sharing app popular among young users, has teamed up with adtech platform The Trade Desk to offer its premium inventory to advertisers across Asia-Pacific, with PepsiCo’s Lays brand an early user.
News
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19 March 2020
As Disney+ prepares to launch in the UK next week, awareness of the streaming service is already high and it has added a distribution deal with mobile operator O2 to a multi-year partnership with Sky.
News
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18 March 2020
It’s a rough time for sports fans as sporting events fall victim to the coronavirus outbreak. This summer’s football European Championship is the latest to be called off, postponed until June and July 2021.
News
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18 March 2020
As coronavirus drives millions into their homes and keeps them there, OTT viewing is forecast to rocket in India.
News
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17 March 2020
A survey by the International News Media Association (INMA) has found that 62% of news media companies are already reporting a sudden fall off in advertising due to COVID-19.
Article
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Josie Tutty, Event Reports, Future TV Advertising Forum, February 2020
Research into Australia’s changing video content consumption habits and an overview of opportunities in the nascent advertising video on-demand (AVOD) space.
Rankings
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WARC Effective 100, 2020
The Times of India, an English-language daily newspaper in India, launched a purpose-driven campaign that challenged a 400-year-old tradition in India.
Rankings
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WARC Effective 100, 2020
Millie’s Library, an online reading platform, increased subscriptions and grew awareness by appealing to Koreans’ sophisticated side.
Rankings
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WARC Effective 100, 2020
Foxtel, an Australian TV network, added value to watching cricket through the creation of AI commentator Monty.
Rankings
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WARC Effective 100, 2020
The Chicago Sun-Times newspaper grew its number of subscribers by showing what Chicago would look like without the paper.
Rankings
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WARC Effective 100, 2020
Saregama, an Indian music company, reaped the rewards of targeting over 50s by launching a new radio product that rediscovered treasured hits and increased revenue from its back catalogue of music.
Case Study
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Case Studies on WARC, 2018
Millie’s Library, an e-book subscription service, increased registrations and grew awareness by appealing to avid Korean readers.
News
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13 March 2020
TikTok, the Chinese video-sharing platform, barely existed in Africa as recently as 2018, but now it is growing rapidly after adopting a strategy of encouraging local content creators and giving them the tools to express themselves.
News
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13 March 2020
Although the movie and cinema industry currently face hard times because of the coronavirus outbreak, new figures reveal that 2019 was a bumper year as the global entertainment market surpassed $100bn in revenues for the first time.
News
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12 March 2020
Twitch, the livestreaming platform for gamers, believes that a sense of “community” is fundamental to its appeal to users, and thus also to marketers hoping to reach this valuable audience.
News
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12 March 2020
Morning Brew, the US newsletter publisher that offers a daily business digest, is growing fast – and advertising dollars have played a crucial role.
Article
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Reed Karaim, Event Reports, IAB Annual Leadership Meeting, February 2020
Twitch, the livestreaming platform owned by Amazon, is seeking to foster a powerful sense of community as part of its growth strategy and core proposition for marketers.
Rankings
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WARC Media 100, 2020
AI-powered voice assistant Google Assistant drove awareness of its technological abilities in Germany by integrating itself into cinema advertisement breaks.
