News
•
26 March 2020
Broadcasters and sponsors have publicly backed the decision to postpone the Olympic Games to next year because of the COVID-19 outbreak – they could hardly do otherwise in the circumstances – but behind the scenes all parties will be in deep ...
News
•
18 March 2020
It’s a rough time for sports fans as sporting events fall victim to the coronavirus outbreak. This summer’s football European Championship is the latest to be called off, postponed until June and July 2021.
Article
•
Grashima Sahni, WARC Best Practice, March 2020
Carat’s Grashima Sahni outlines trends emerging with India’s music-loving youth and how brands can play a role in this evolving landscape.
Rankings
•
WARC Effective 100, 2020
Special Olympics Belgium, an organisation that serves athletes with intellectual disabilities, encouraged major brands to sponsor its Olympics in Belgium by launching personalised direct mail, out of home and an emotional online video.
Rankings
•
WARC Effective 100, 2020
Lotto 6/49, a Canadian Lottery game, increased sales among millennials in a long-term campaign that showed the lucky moments of life.
Rankings
•
WARC Effective 100, 2020
Special Olympics, the world's largest sports organization for children and adults with intellectual disabilities, launched its Dare to Play campaign in Belgium to promote the inclusion of disabled athletes into training and matches.
Rankings
•
WARC Effective 100, 2020
Lotto, the New Zealand lottery operator, restored people’s faith in winning by showing them what they could do if they won.
Rankings
•
WARC Effective 100, 2020
The Museum of Modern Art Bogotá (MAMBO), a museum, increased revenues and number of visits through a stunt that saw it being put up for rent in Colombia.
Opinion
•
Alex Burmaster, March 2020
As sports competitions around the world are suspended, Alex Burmaster, co-founder of sports marketing platform caytoo, offers advice for how brands can salvage their investments in sponsorship programmes.
Article
•
Reed Karaim, Event Reports, IAB Annual Leadership Meeting, February 2020
Twitch, the livestreaming platform owned by Amazon, is seeking to foster a powerful sense of community as part of its growth strategy and core proposition for marketers.
Rankings
•
WARC Media 100, 2020
Centre Pompidou, a French contemporary art museum, raised awareness to tourists in Paris by selling statuettes of its building as a souvenir.
Rankings
•
WARC Media 100, 2020
Special Olympics Belgium, an organisation that serves athletes with intellectual disabilities, encouraged major brands to sponsor its Olympics in Belgium by launching personalised direct mail, out of home and an emotional online video.
Case Study
•
Case Studies on WARC, 2018
Sports betting operator Supermatch increased in popularity with a campaign that celebrated Uruguayans’ passion for football.
News
•
04 March 2020
Eurosport, the broadcaster, is using biometric measurement to better understand viewer engagement and to build a benchmark database with different sports.
Rankings
•
WARC Creative 100, 2020
The New York Public Library connected to a new generation by revamping its classics tales for Instagram.
Rankings
•
WARC Creative 100, 2020
Joburg Ballet, a professional ballet company, increased ticket sales in South Africa by transforming consumer trends into new ballet performances.
Rankings
•
WARC Creative 100, 2020
Centre Pompidou, a French contemporary art museum, raised awareness to tourists in Paris by selling statuettes of its building as a souvenir.
Article
•
Brian Carruthers, Event Reports, QUAL360 Europe, February 2020
Looks at how broadcaster Eurosport is using biometric research techniques to help it shape its sports coverage.
Case Study
•
Case Studies on WARC, 2018
The Museum of Modern Art Bogotá (MAMBO) increased revenues and number of visits through a stunt that saw it being put up for rent.
News
•
25 February 2020
As a resurgent France tops the Six Nations table, rugby fans and sponsors could be looking at a different competition set-up in future as CVC Capital Partners is reported to be on the verge of taking a 14% share in the tournament.
Article
•
WARC Best Practice, February 2020
The current thinking and reading on the subject of sports marketing – aligning a brand or product with an event or team – including major sporting events such as The Olympic Games, FIFA World Cup or The Super Bowl.
Opinion
•
Kate Waters and Jon Evans, February 2020
ITV and System1 are staging a contest offering brands the chance to win a free ad slot during the upcoming Euro 2020 football tournament.
News
•
17 February 2020
Media fragmentation means that live sport’s traditional role as a deliverer of large-scale reach can no longer be assumed – but diminishing audiences can be targeted in a more tailored, addressable manner, according to a new WARC report.
News
•
17 February 2020
Super Bowl ads that featured large numbers of celebrities generally failed to make a significant emotional impact among consumers, according to analysis from System1, the research firm.
Article
•
Sam Peña-Taylor, Event Reports, MRS Sports and Gaming Conference, February 2020
Twitch, the Amazon-owned streaming platform, has a dedicated and quite different user base from any other – new Kantar research explores the profile of this group.
