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Leisure & entertainment

Leisure & entertainment is a broad sector containing categories such as museums, toys, sports properties, betting and music. Among these, marketing of music has become increasingly sophisticated as music consumption has moved online. As many of these categories involve offering a consumer an experience of some sort, marketers in this sector are increasingly looking at experiential marketing, both online and offline.

Key Reading

Important papers from across the Warc database

How the toy manufacturer recovered from the brink of bankruptcy to become one of the world's most-loved brands. This involved placing less emphasis on licensing deals, more on the consumer, and building advocacy via high-value fans.
This article reports the results of an analysis of participation across a range of leisure activities in the UK.
An overview of leisure in Asia, from participating in and viewing sports to bars and online entertainment.

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