News
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16 December 2019
La Liga, the top football league in Spain, has a long-standing ambition to grow the sport in India and now it has named Indian cricketer Rohit Sharma, one of the top batsmen in the world, to be its brand ambassador in the country.
News
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10 December 2019
Probably the most recognised football club on the planet, Manchester United has agreed a deal with Alibaba Group’s Youku video streaming service that will include select first-team matches, highlights, and original content for a Chinese audience.
Case Study
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MRS Awards, Finalist, MRS Award for Innovation in Data Analytics, 2019
Looks at how an artistic and cultural venue moved beyond its current customer base and tapped into new audiences to understand and engage potential audiences in the UK.
News
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02 December 2019
City Football Group (CFG), the parent company of English Premier League champions Manchester City, is acquiring a 65% stake in Mumbai City FC in what is seen as a landmark deal for Indian football.
Case Study
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MRS Awards, Finalist, MRS Award for Innovation in Data Analytics, 2019
Formula 1, the highest class of single-seater auto racing, developed a robot that created a near-real-time picture of the scale and context of fan activity in the UK, which the brand used to uncover what excites fans most about F1.
News
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27 November 2019
Advertisers seeking to tap into the 2020 Super Bowl are having to look at pre- and post-game slots after Fox Sports reported it had sold all 77 in-game slots – the first time in five years a network has sold all such inventory well ahead of game ...
News
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26 November 2019
Uefa, the governing body of European football, and the organisers of the Champions League competition, is reportedly considering a proprietary streaming service to guard against cooling interest in sports rights from traditional broadcasters.
News
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25 November 2019
The launch of Google’s Stadia cloud gaming service last week may have been sub-optimal, but two thirds of senior gaming executives believe that games companies will need to offer cloud-based games within five years or be left at a disadvantage at a ...
Article
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Brian Carruthers, Event Reports, MAD//Fest London, November 2019
Discusses how bookmaker Paddy Power approaches marketing challenges using its distinctively cheeky tone of voice.
Opinion
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Alex Burmaster, November 2019
As the dust settles on the 2019 Rugby World Cup, Alex Burmaster of sports marketing platform caytoo picks out his favourite sponsor activations which highlight sponsorship best practice.
Case Study
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MMA Smarties, Gold, X (Global), 2019
Grupo Dignidade, a non-profit organisation, successfully devised a social media campaign to protest the World Cup event in Russia, while also supporting LGBTQ+ fans at the event.
News
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07 November 2019
Brand partnerships can create a short cut to competitive edge, but when they go wrong, they are costly in terms of resources, time wasted and brand reputation, so it’s important to understand where mistakes commonly occur.
News
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06 November 2019
Many of the advanced technologies and approaches that power Formula 1 racing can also be applied to businesses seeking competitive advantage in the fourth industrial revolution, according to McLaren’s group marketing director.
News
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05 November 2019
The Singapore Tourism Board (STB) and toy company Mattel have partnered up for a joint marketing push featuring Barbie, in what at first sight seems an unlikely combination, but brand partnerships are increasingly being used by marketers across the ...
Opinion
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BrandIndex, November 2019
Global Village saw the biggest uplift in Ad Awareness in the UAE in October following the multicultural attraction’s re-opening campaign Global Village is the brand that has achieved the greatest uplift in its Ad Awareness in the UAE in October.
Article
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Henry Chilcott, Admap, November 2019
Henry Chilcott, Group Marketing Director, McLaren Group gives an exclusive insight into the inner workings of the racing group’s partnership strategy.
News
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31 October 2019
GolfTV, the Discovery-owned golf streaming app, is “exceeding expectations” in the ten months since its launch as it continues to build out its ecosystem via a series of unique events featuring top players.
Case Study
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SABRE Awards, LATAM, Industry Sector, Gold, 2019
BiP (Believe in People), an anonymous North American graffiti artist, promoted itself in Brazil by creating a special mural for the Brazilian community, which was promoted though an event.
Case Study
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Account Planning Group - (UK), Entrant, 2019
The Football Association, the governing body of association football in England and other Crown dependencies, increased ticket sales for the women's FA Cup Final after partnering with Subbuteo to create a female version of the classic board game.
Case Study
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Jay Chiat Strategic Excellence Awards, Gold, Connection Strategy, 2019
The New York Public Library encouraged young people to continue reading by launching Insta Novels, a set of long-form stories published across the Instagram Stories feature.
News
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15 October 2019
The rise of performance marketing and short-termism means that that today’s marketers often lack the necessary skills to address core marketing principles of brand building and creating long-term value, according to LEGO CMO Julia Goldin.
News
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10 October 2019
The fallout from a tweet by the Houston Rockets basketball team’s general manager Daryl Morey in support of Hong Kong protesters appears to be growing, with potential implications for other foreign brands in China.
Article
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Brian Carruthers, Event Reports, DMEXCO, September 2019
Looks at how online gaming platform Twitch is developing and why advertisers might want to consider adding it to their media mix.
News
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02 October 2019
Chinese smartphone brand OPPO has signed a multi-year partnership with video game publisher Riot Games, marking its first significant foray into the gaming and e-sports arena.
Article
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Anna Hamill, WARC Exclusive, October 2019
Part of WARC’s CMO Growth Council report, this interview with LEGO Group CMO Julia Goldin explains how marketing can overcome the talent crunch.
