Leisure & entertainment
Filter by
Search in
Show only
Date Range
Search within
Categories
Brand
Country
Source
Article • Brian Carruthers, Event Reports, IIeX Conference, February 2019
Article • Sam Grimley, WARC Best Practice, March 2019
Article • Low Lai Chow, Event Reports, MRMW APAC, February 2019
Rankings • WARC Media 100, 2019
Rankings • WARC Media 100, 2019
Rankings • WARC Media 100, 2019
Rankings • Kawal Shoor, Rankings Articles, March 2019
Rankings • WARC Effective 100, 2019
Case Study • Case Studies on WARC, 2018
Rankings • WARC Effective 100, 2019
Rankings • WARC Effective 100, 2019
Rankings • WARC Effective 100, 2019
Research Paper • Susan (Sixue) Jia, International Journal of Market Research, Vol. 61, No. 1, 2019, pp. 64-76
Rankings • WARC Creative 100, 2019
Rankings • WARC Creative 100, 2019
Rankings • WARC Creative 100, 2019
Rankings • WARC Creative 100, 2019
Rankings • WARC Creative 100, 2019
Rankings • WARC Creative 100, 2019
Case Study • SABRE Awards, Best in Product Reviews (Earned), In2, 2019
Article • Stephen Whiteside, Event Reports, CES 2019, January 2019
News • 07 February 2019
Article • Stephen Whiteside, Event Reports, CES 2019, January 2019
Opinion • BrandIndex, February 2019
Article • WARC Best Practice, January 2019
-
Article • WARC Best Practice, January 2019
The current thinking and reading on Super Bowl advertising, an event for which the advertising has become as important as the sport, but the way in which people watch is changing – brands must be ready. -
Article • Euromonitor Strategy Briefings, June 2018
Provides an overview of the global toys and games industry, examining the global outlook, leading companies and brands and top five trends shaping the industry. -
Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
Mattel, a toy manufacturer, changed the perception of Barbie among millennial mothers to something their children could be inspired by with its Imagine the Possibilities film and introduction of Tall, Curvy and Petite Barbies in the US. -
Article • Neil Hopkins, WARC Best Practice, March 2018
Provides marketers with key best practices on planning an effective sports sponsorship strategy, which is dependent on a rigorous strategic planning process to ensure effective targeting. -
Article • WARC Best Practice, January 2018
The current thinking and reading on the subject of sports marketing – aligning a brand or product with an event or team – including major sporting events such as The Olympic Games, FIFA World Cup or The Super Bowl. -
Case Study • Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2017
This case study shows how Barbie, the toy brand, reversed declining sales in the US using a social media campaign focused on the doll's aspirations rather than her looks.