Advertising best practice, evidence and insights

What's working in cleaning products

Article • WARC Category Intelligence, July 2018

Global strategies, campaign updates and trends in the cleaning products category.

What's working in laundry products

Article • WARC Category Intelligence, June 2018

Global strategies, campaign updates and trends in the laundry products category.

COVID-19: Learnings from Australian and global trends

Research Paper • Daniel Bone, Research on WARC, March 2020

COVID-19 has brought into focus how the FMCG industry provides critical value on a daily basis for those in need of basic necessities.

Nielsen report: Key consumer behavior thresholds identified as the coronavirus outbreak evolves

Research Paper • Research on WARC, March 2020

This report looks at consumer purchasing data from across the world as the COVID-19 crisis has unfolded, through to what consumer behavior may look like after it has passed.

Taking stock – the role of FMCG brands in a time of crisis

News • 24 March 2020

Australia’s fast-moving consumer goods (FMCG) producers have a role to play in reassuring consumers during the country’s latest period of crisis, and in giving them something to look forward to, a new report says.

How Henkel innovates at speed

News • 23 March 2020

With established brands and businesses facing challenges from digitally enabled disruptors, it’s become ever-more important for them to innovate at speed, ideally while maintaining quality and lowering costs; Henkel, the German consumer goods ...

COVID-19: Impact on the Australian FMCG landscape

Article • Research on WARC, March 2020

The FMCG industry is already playing a leadership role in these unprecedented times of uncertainty and insecurity.

Tide: It's a Tide Ad

Rankings • WARC Effective 100, 2020

Tide, a laundry detergent brand, became the most loved brand of the Super Bowl by hijacking popular ads with the message that if there are clean clothes, it's got to be a Tide ad.

Whiskas: K.I.T

Rankings • WARC Effective 100, 2020

Whiskas, the cat-food brand, increased online sales in the UK by creating a global content platform.

Fevikwik: Getting the fixer at home to fix more

Rankings • WARC Effective 100, 2020

Fevikwik, an Indian adhesive brand, broke tradition to target the woman of the house to expand the category in India.

Henkel’s route to faster, better – and cheaper – innovation

Article • Brian Carruthers, Event Reports, Qual360 Europe, February 2020

Looks at how Henkel created a “structural capability” that enables it to efficiently feed its innovation pipeline.

Berger Paints: Truck Art Childfinder

Rankings • WARC Media 100, 2020

Paint brand Berger Paints partnered with Roshni Helpline and leveraged the unique truck art tradition to locate missing children in Pakistan.

Güd: Rescue Dogz

Rankings • WARC Media 100, 2020

Güd, an online dog food brand, raised brand awareness in Brazil by turning misspelled dog breeds into opportunities to adopt abandoned dogs.

Glade: Scent By Glade

Rankings • WARC Media 100, 2020

Glade, a brand of household air fresheners, evolved its customer journey by allowing sampling of its products through Walmart deliveries.

Tide: It's a Thursday Night Tide Ad

Rankings • WARC Media 100, 2020

Tide, a laundry detergent brand, built on its success in the US by further developing its brand association with clean clothes during the NFL season.

How P&G is tapping tech-enabled insights

News • 09 March 2020

Cascade, the dish-washing detergent owned by Procter & Gamble, successfully leveraged tech-enabled insights to create a new product and fulfil a clear sense of brand purpose.

Kiwi: First Steps

Rankings • WARC Creative 100, 2020

Kiwi, the shoe polish brand, connected famous icons to their shoes by telling the story where they made their first step in changing the world.

Berger Paints: Truck Art Childfinder

Rankings • WARC Creative 100, 2020

Paint brand Berger Paints partnered with Roshni Helpline and leveraged the unique truck art tradition to locate missing children in Pakistan.

Stabilo: Highlight the Remarkable

Rankings • WARC Creative 100, 2020

Stabilo, the manufacturer of writing instruments, launched a meaningful print campaign that gave the brand a new purpose and attitude in Germany.

Nestlé SA (Pet care)

Article • Euromonitor Profiles, February 2020

This Company Profile from Euromonitor provides key details and analysis of Nestlé SA in the pet care market.

Behr: ASMR for DIYers

Case Study • SABRE Awards, IN2, North America, Best Use of Video Networks, 2020

Paint manufacturer Behr Paint created an Autonomous Sensory Meridian Response (ASMR) video to connect with DIYers in the US, using emerging technology.

Mars' Jane Wakely: "Innovation needs to move, entertain or drive utility"

Opinion • Lucy Aitken, February 2020

Jane Wakely, Global CMO for the Pet Nutrition business at Mars, is chairing the Effective Innovation category at the 2020 WARC Awards.

Colgate-Palmolive Co (Petcare)

Article • Euromonitor Profiles, January 2020

This Company Profile from Euromonitor provides key details and analysis of Colgate-Palmolive.

Mars Inc (Household and domestic)

Article • Euromonitor Profiles, January 2020

This Company Profile from Euromonitor provides key details and analysis of Mars Inc, the owner of brands such as Pedigree, Whiskas, Royal Canin and Nutro & Greenies.

P&G highlights three ways blockchain solutions could deepen consumer relationships

Article • Stephen Whiteside, Event Reports, CES 2020

Procter & Gamble, the consumer goods manufacturers, believes that blockchain solutions could have several useful applications for engaging with customers.

Household & domestic