Advertising best practice, evidence and insights

What's working in cleaning products

Article • WARC Category Intelligence, July 2018

Global strategies, campaign updates and trends in the cleaning products category.

What's working in laundry products

Article • WARC Category Intelligence, June 2018

Global strategies, campaign updates and trends in the laundry products category.

Purple taps influencer marketing

News • 10 September 2019

Purple, the mattress company, is partnering with a range of influencers that can help it reach people who run their home, thus moving it beyond the broad, irreverent humour that has characterised much of its advertising.

Berger Paints: Truck Art Childfinder

Case Study • Ali Rez, Huma Mobin, Assam Khalid, WARC Prize for Asian Strategy, Shortlisted, 2019

Paint brand Berger Paints partnered Roshni Helpline and leveraged the unique truck art tradition to locate missing children in Pakistan.

How mattress brand Purple has generated 1.5 billion online video views in three years

Article • Stephen Whiteside, Event Reports, CommerceNext, July 2019

Purple, the mattress brand, has secured more than 1.5 billion views of its online video content by taking an innovative approach to this medium.

Reckitt Benckiser Group plc (Home care)

Article • Euromonitor Profiles, August 2019

Provides key details and analysis of Reckitt Benckiser Group, a multinational consumer goods company, including home care market assessment, surface care, laundry care and automatic dishwashing.

Australia's hipages moves to The Block for branding push

News • 09 August 2019

Australian online home improvement marketplace hipages is making a big bet on TV – signing on as a major sponsor of season 15 of The Block, which will begin airing in August.

Influencers in the media mix: Lessons from the 2018 WARC Media Awards

Article • Delon Wang, WARC Webinars, August 2019

Delon Wang, head of client services at WARC, looks at how, and why, influencers are being invested in like never before, and presents some success stories from the 2018 WARC Media Awards.

Australia’s hipages goes all in on TV to boost brand

Article • Gabey Goh, Event Reports, Advertising Week APAC, July 2019

Looks at how Australian online home improvement marketplace hipages is making a big bet on TV through a sponsorship deal with Australian TV series The Block.

Godrej Interio: India Needs to Sleep@10

Case Study • SABRE Awards, South Asia, Marketing to Consumers (Existing Product), 2019

Godrej Interio, a furniture store, changed Indians' attitudes towards having a healthy sleep regime by enlisting celebrities to spread the message, and creating an app that gives insights on sleep regimes.

RB Global challenge 2018

Case Study • SABRE Awards, South Asia, Employer Branding, 2019

RB Global Challenge, Reckitt Benckiser's annual initiative, used social to increase entries by 336% in young audiences across the globe.

Lion Corp (Home care)

Article • Euromonitor Profiles, July 2019

Provides key details and analysis of Lion Corp, a Tokyo-based home care brand.

Mars Petcare innovates for the future of petcare with Kinship

Article • David Tiltman and Anna Hamill, WARC Exclusive, July 2019

Kinship, an investment fund and start-up accelerator owned by Mars Petcare, offers insights into new ways that large companies can innovate with data and direct to consumer business models.

Advance: Pet Talks

Case Study • MIXX Awards, Bronze, Integrated Advertising, 2019

Advance, the specialist pet food brand, launched Pet Talks to reach pet owners in Spain resulting in 15m video views.

DTC mattress brand Simba delivered results with a smarter approach to programmatic

Article • Alex Brownsell, Event Reports, Programmatic Pioneers Summit, May 2019

Mattress-in-a-box brand adopted a new approach to dynamic creative to improve the effectiveness of its performance marketing.

Kao Corp (Household and domestic)

Article • Euromonitor Profiles, July 2019

This Company Profile from Euromonitor provides key details and analysis of Kao Corp, the owner of brands such as Laurier and Merries.

Jotun Fenomastic Wonderwall: Kids Collection

Case Study • Alvaro Bretel, WARC Prize for MENA Strategy, Bronze, 2019

Market-leading interior paints brand Jotun took a creative approach to increase sales of its new product line in the Middle East.

OMO: OMO Tag

Case Study • Heela Daudzai, WARC Prize for MENA Strategy, Entrant, 2019

Laundry detergent brand OMO used online video and sampling with a difference to communicate its stain removal message to mums in Lebanon.

OMO: The Right to Play

Case Study • Tahaab Rais, Anna Sadykova, WARC Prize for MENA Strategy, Gold, 2019

Detergent brand OMO took a multichannel approach to create a regionally relevant approach to its 'Dirt is Good' philosophy and increase share, value and sales volumes in the United Arab Emirates.

Purple shows more DTC ad dollars going into TV

News • 02 July 2019

US direct-to-consumer mattress brand Purple is shifting its media strategy toward building top of mind awareness through TV while scaling up online shopping feeds in a trajectory illustrative of the wider DTC space.

Unilever (Household and domestic)

Article • Euromonitor Profiles, June 2019

This Company Profile from Euromonitor provides key details and analysis of Unilever, the owner of brands such as Omo, Persil, Surf and Cif/Jif.

Mars’s strategy to achieve gender equality in advertising

Article • Stephen Whiteside, Event Reports, Cannes Lions, June 2019

Mars, the food manufacturer, is taking various steps as it seeks to achieve true gender equality in its advertising.

Pedigree takes DentaStix to the next level

News • 20 June 2019

Pedigree is building on the success of the SelfieStix campaign for its DentaStix oral health treat for dogs with the US launch next week of DentaStix Studios, which takes the idea of AR filters for dogs to a new level.

Lysol: Protect Like A Mother

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Lysol, a cleaning products and sanitiser brand, increased sales of its products globally by launching an emotional campaign that showed the only protection stronger than Lysol is the protection from a mother.

Harpic: Five Words That Built Toilets

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Harpic, a toilet bowl cleaner brand, increased brand awareness in India by launching matrimonial newspaper ads to show people the necessity of having a toilet.

Household & domestic