Article
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WARC Category Intelligence, July 2018
Global strategies, campaign updates and trends in the cleaning products category.
Article
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WARC Category Intelligence, June 2018
Global strategies, campaign updates and trends in the laundry products category.
Case Study
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Uyen Nguyen Diep, Soumya Ranjan Panda, WARC Media Awards, Shortlisted, Best Use of Data, 2019
Laundry brand Omo launched a one-day, data-driven digital and social execution to build relevance for a new product variant on Mother's Day in Vietnam.
Case Study
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Best Media Strategy, Consumer Products, Others, 2019
Godrej Ezee, a liquid detergent brand that positions itself on providing care, launched Ezee Hugs, a campaign urging people in north India to share some warm Ezee Hugs by donating their old woollens to the needy.
Case Study
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Best Media Innovation, Branded Content, 2019
Toilet cleaner brand Harpic partnered with Dainik Jagranthe, India’s leading Hindi newspaper, leveraging the strength of its circulation to educate readers about the dangers of open defection and encourage the adoption of toilets.
Case Study
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Best Media Innovation, Branded Content, 2019
Asian Paints sought to establish itself as a source of inspiration for home decor in India with a high-reach campaign that built on the success of its earlier ‘Where the Heart is’ and ‘Young & Attractive’ messages.
Case Study
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MMA Smarties, Bronze, X (Global), 2019
OMO, a detergent brand, successfully increased its positive brand metrics and market share by launching a mobile advertising campaign that alerted Vietnamese parents about the time they spent online.
Case Study
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Best Media Strategy, Consumer Products, Others, 2019
Surf Excel, a laundry detergent brand, connected with affluent mothers in India by reframing failure as a journey that encourages learning.
Case Study
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Best Media Strategy, Consumer Products, Cosmetics, toiletries, personal hygiene, 2019
Cleaning brands Dettol and Harpic joined forces with the Indian government’s countrywide programme of improving sanitation and launched Banega Swachh India (make India clean), a five-year awareness campaign to improve hygiene and sanitation practices, while promoting Dettol and Harpic.
Case Study
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MMA Smarties, Best in show, X (Global), 2019
Güd, an online dog food brand, increased brand awareness by developing a stray-dog adoption campaign that took advantage of people’s spelling mistakes around dog breeds as a way to drive traffic to a rescue center in Brazil.
Article
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Geoffrey Precourt, Event Reports, The Market Research Event, November 2019
Procter & Gamble, the consumer packaged goods manufacturer, is using a nuanced mix of analytics and insights in order to solve granular business problems.
Article
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Geoffrey Precourt, Admap, November 2019
Looks at how P&G is changing the game of advertising through partnerships.
Article
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Euromonitor Profiles, October 2019
This Company Profile from Euromonitor provides key details and analysis of Procter & Gamble Co, the owner of brands such as Tide, Ariel and Febreze.
Case Study
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Account Planning Group - (UK), Bronze, 2019
Tide, a laundry detergent brand, grew consumer loyalty in the US by hijacking popular and traditional ads with the message that if there are clean clothes, it's got to be a Tide ad.
Case Study
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Account Planning Group - (UK), Entrant, 2019
Vanish, a detergent brand, launched the #loveforlonger campaign in the UK which showed the amount of clothes that end up in refill through people throwing them out because of a tough stain.
Case Study
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Account Planning Group - (UK), Entrant, 2019
Sheba, a cat food brand by Mars Incorporated, replaced its previous earnest, serious campaign tone with something more humorous, which led to Sheba becoming the number one wet cat food brand in Australia and Europe.
Case Study
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Account Planning Group - (UK), Entrant, 2019
Dreamies, the cat food brand, boldly levelled with cat owners in a funny way, which saw it being aired first in Canada and later aired across Western markets.
Case Study
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Account Planning Group - (UK), Entrant, 2019
Pedigree, a petcare brand, launched Dog Dates across the UK and Europe, which matched lonely elderly people with dog owners in the area to get them to go on dog walks and socialise out of the house.
Case Study
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Account Planning Group - (UK), Entrant, 2019
Whiskas, the cat food brand, created a branded content platform to consolidate its position in the UK as the reference in cat care and stand out in a crowded arena.
Case Study
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Jay Chiat Strategic Excellence Awards, Short, Connection Strategy, 2019
IKEA, a furniture retail company, used virtual reality to transform the car journey to its newly opened store in Hyderabad, to encourage footfall and brand awareness in India.
Article
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Stephen Whiteside, Event Reports, Advertising Week New York, September 2019
Georgia-Pacific, the manufacturer of brands in categories from toilet paper to plastic utensils, is using retail media in order to reach digital shoppers in the environments where they actually make purchases.
Article
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Anna Hamill, WARC Exclusive, October 2019
Procter & Gamble's chief global brand officer Marc Pritchard explains that growing a brand is tied to having a positive impact on society and the environment.
Case Study
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ARF Ogilvy Awards, Silver, 2019
The Clorox Company, a manufacturer and marketer of consumer and professional products, increased household penetration of its products in the US by launching a biometric video to track how people react to a clean room versus a dirty one.
Case Study
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Case Studies on WARC, Creative Effectiveness Winner, 2019 Spikes Asia
PEDIGREE, a pet food company, raised brand awareness and sales of DentaSTIX with an innovation allowing New Zealand users to take selfies with their dogs – using DentaSTIX and the accompanying SelfieSTIX.
Article
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Euromonitor Profiles, September 2019
This Company Profile from Euromonitor provides key details and analysis of Clorox, the owner of brands such as Brita filters and Burt's Bees.
