Article
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WARC Category Intelligence, July 2018
Global strategies, campaign updates and trends in the cleaning products category.
Article
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WARC Category Intelligence, June 2018
Global strategies, campaign updates and trends in the laundry products category.
Case Study
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Divya Agarwal, WARC Prize for Asian Strategy, Shortlisted, 2020
Adhesive brand Fevikwik used TV, digital and social media to drive behaviour change and increase brand scores on salience, likeability, and brand appeal in India.
Case Study
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Jitender Dabas, Kush Anand, WARC Prize for Asian Strategy, Shortlisted, 2020
Toilet-cleaner brand Harpic used a multi-channel campaign to encourage behaviour change and unlock demand for the brand in rural India.
News
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10/09/2020
E-commerce has grown under lockdown and media spending from FMCG companies such as Unilever is adjusting accordingly. The growth in online shopping is widely seen as an acceleration of a trend that was already firmly under way and few believe ...
Article
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Research on WARC, September 2020
The collective experience of lockdown inspired people to look for attainable authenticity and focus on productiveentertainment.
News
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03/09/2020
FMCG giant Unilever is investing €1 billion to eliminate the use of petrochemical-based ingredients in the products of its Home Care division over the next ten years.
Opinion
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Grashima Sahni, August 2020
Lockdown in India changed many things about daily life, but one outlier trend that might just be here to stay is one of self-reliance and is an emerging space that savvy brands can capture, argues Grashima Sahni.
Article
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Stephen Whiteside, Event Reports, ARF SHOPPERxSCIENCE, August 2020
IRI, the research firm, has outlined various strategies that can assist consumer-packaged goods brands as they respond to the on-going COVID-19 pandemic and related economic downturn.
News
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11/08/2020
The Clorox Co., which owns brands like Glad trashbags, Rainbow Light vitamins and Kingsford charcoal, is putting advertising at the heart of its strategy in response to COVID-19 and the recession following in its wake.
News
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10/08/2020
BIC, the pen brand, is focusing on issues like customer journeys, product assortment and packaging as it adapts to the demands of an increasingly complex e-commerce ecosystem.
Article
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Stephen Whiteside, WARC Exclusive, August 2020
The Clorox Co., which owns numerous brands in consumer-packaged goods sector, is boosting its advertising expenditure in the face of COVID-19 and a related economic downturn.
News
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06/08/2020
As more brands pivot to online retail during COVID-19, it’s important to get the right structure within the business internally to ensure success; brands need to take a modular approach when looking at a model for growth in e-commerce, says OMG ...
Article
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Geoffrey Precourt, Event Reports, ANA webinar, July 2020
BIC, the pen brand, is using a five-point plan to inform its e-commerce strategy, and so drive progress on an increasingly vital sales channel.
News
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30/07/2020
The 2020 upfronts were already shaping up to be unpredictable, given COVID-driven uncertainties around content availability and changes in viewing patterns, and now Procter & Gamble has added another twist, as it’s reported to be striking deals ...
News
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24/07/2020
Unilever, the fast-moving consumer goods manufacturer, will put volume market share at the heart of its strategy in the COVID-19 recession, based on evidence that growth in this area leads to faster growth in value share over the long term.
Article
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Gemma Spence, WARC Exclusive, July 2020
The early signs globally that nationwide lockdowns will continue to impact the online maturity and buying behaviour long-term can be seen in the broadening of e-commerce audiences.
News
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07/07/2020
More than three months after lockdown sparked a rush to work from home, a trickle of people are returning to offices, and businesses are having to again consider their working practices; at Mars it’s all about ground-up transformation.
Article
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Brian Carruthers, Event Reports, Digital Transformation Conference, June 2020
Discusses the need to understand the behaviours that make digital transformations successful.
Case Study
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Tala Arakji, Anna Sadykova, WARC Prize for MENA Strategy, Entrant, 2020
Jif took a data-driven dramatic approach to grow sales and increase market share for its multipurpose cleaning spray in the GCC.
Case Study
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Tahaab Rais, Anna Sadykova, WARC Prize for MENA Strategy, Entrant, 2020
Laundry detergent brand OMO harnessed the power of data-driven targeting to deliver its stain removal message to mums, increase consideration and boost usage in the Middle East.
Case Study
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Roy Khachan, Remie Abdo, WARC Prize for MENA Strategy, Bronze, 2020
Detergent brand OMO piggybacked on the Marvel film franchise's famous post-credits scenes to boost sales and appeal to millennials in Lebanon.
Case Study
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Tahaab Rais, Anna Sadykova, WARC Prize for MENA Strategy, Entrant, 2020
Laundry detergent brand OMO Sensitive adopted a multi-channel approach in Saudi Arabia and the UAE to win share and boost take-up among new mothers.
Case Study
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SABRE Awards, Gold, EMEA, 2020
Eve Sleep, an e-commerce mattress company, increased awareness and sales in the UK by launching an open letter and podcast that told of the negative impact snoozing has on our health.
Case Study
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SABRE Awards, Gold, EMEA, 2020
Fellowes, a manufacturer of office and technology accessories, launched a life-size model of the work colleague of the future to raise awareness of how workplace health and wellbeing needs to be improved across the UK, Germany and France.
