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Clothing & accessories

Clothing & accessories is a major advertising sector, covering categories such as sportswear, personal accessories and luxury apparel. Key trends in the industry include the rise of ‘wearable’ technology and the ‘democratisation’ of luxury goods. Sportswear brands are heavy investors in sponsorship as well as advertising.

Key Reading

Important papers from across the Warc database

Mary Portas on what non-fashion brands can learn from the industry, from following visionary leaders to bringing a product to life with experiential activity. Other lessons include how to design a strategy that can achieve viral success, and how to rely on gut instinct rather than consumer testing.
Five tips from the denim giant on how to build apparel brands at a time of digital disruption.
How Diesel, the Italian designer label, developed it's best-in-class Pinterest page.
The successes and failures of Google Glass, the pioneering wearable tech product.

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