Case Study•
SABRE Awards, Asia-Pacific, IN2, Winner, 2019
Continental Tyres, an automotive manufacturing company, highlighted the enjoyment of travelling between cities in China by creating a branded social platform on WeChat.
Case Study•
SABRE Awards, Asia-Pacific, Community Relations, Gold, 2019
Castrol, a brand of industrial and automotive lubricants, connected with Indian truck drivers by drawing comparisons between the health of the truck and the driver which led to the brand beating category growth.
BMW, the luxury carmaker, is launching a new model in Singapore via a branded store on the Lazada e-commerce platform in what is claimed as a first for an auto brand.
Case Study•
The Communications Council, Bronze, Australian Effie Awards, 2019
Mitsubishi Motors Australia, an automotive brand, increased sales of its new Eclipse Cross SUV by launching a campaign that promoted it as ideal for a drop it and go get away.
Case Study•
The Communications Council, Bronze, Australian Effie Awards, 2019
Volkswagen, an automotive brand, increased premium sales of its Amarok pickup truck in Australia by launching four campaigns that uncovered its ute (utility vehicle) dramatically after an unbranded and disguised ad.
Not known for its marketing, the most famous electric car brand in the world is developing an experiential strategy, partnerships, and local social media to assist a major sales push in China.
Cadillac, the auto marque, has placed the concept of “earnership” at the heart of its marketing efforts, in reflection of both its own storied legacy, as well as broader cultural trends.
Last week’s launch of the Jeep Wrangler in India grabbed headlines in the trade press, and while many in the sector are concerned about the slump in auto sales in 2019, the man charged with shifting the new Jeep model is optimistic the market ...
Delon Wang, head of client services at WARC, looks at how, and why, influencers are being invested in like never before, and presents some success stories from the 2018 WARC Media Awards.
Case Study•
Cannes Creative Lions, Grand Prix, Creative Strategy Lion, 2019
Volvo, an automotive brand, launched the E.V.A (equal vehicles for all) initiative globally to encourage the sector to take automotive safety seriously for all people.
Disruption is a good thing and marketers shouldn’t be scared of it, according to a leading automotive executive who sees opportunities to disrupt categories beyond his own.
Case Study•
MIXX Awards, Silver, Programmatic Advertising, 2019
BMW, an automotive brand, ran a data-oriented programmatic addressable TV campaign in Turkey to encourage consumers to fill out forms and visit a BMW dealer.
Case Study•
MIXX Awards, Silver, Direct Response/Lead Generation Campaign, 2019
Renault, the car manufacturer, increased the number of test drives it was conducting in Turkey by partnering with mobile app Getir to make the experience an instant one.
Article•
Anna Hamill, Event Reports, Cannes Lions, June 2019
Nissan, the global automotive brand, is evolving its product innovation, personalisation and localisation strategies for a new era of automotive marketing.
Case Study•
Garrett Olexiuk, WARC Prize for MENA Strategy, Entrant, 2019
Luxury vehicle brand Infiniti harnessed behavioural economics to create an immersive experience that allowed visitors to the Dubai International Motor Show to get to know its vehicle.
Case Study•
Garrett Olexiuk, WARC Prize for MENA Strategy, Entrant, 2019
Luxury vehicle brand Infiniti deployed a combination of efficient and unconventional media placements in the MENA region to convince World Cup viewers to visit its website and learn more about its new Q50 model.
Case Study•
Tahaab Rais, Mario Morby, WARC Prize for MENA Strategy, Gold and Local Hero Award, 2019
Car dealership Al Tayer Motors got its staff to create an art project from old car parts to showcase its dedication to service to drive brand preference in the UAE.
Audi, an automotive brand, overtook BMW in the UK by launching two series of TVCs demonstrating how the beauty and intelligence of its cars overpowered speed.
