Last week’s launch of the Jeep Wrangler in India grabbed headlines in the trade press, and while many in the sector are concerned about the slump in auto sales in 2019, the man charged with shifting the new Jeep model is optimistic the market ...
Delon Wang, head of client services at WARC, looks at how, and why, influencers are being invested in like never before, and presents some success stories from the 2018 WARC Media Awards.
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Cannes Creative Lions, Grand Prix, Creative Strategy Lion, 2019
Volvo, an automotive brand, launched the E.V.A (equal vehicles for all) initiative globally to encourage the sector to take automotive safety seriously for all people.
Disruption is a good thing and marketers shouldn’t be scared of it, according to a leading automotive executive who sees opportunities to disrupt categories beyond his own.
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MIXX Awards, Silver, Programmatic Advertising, 2019
BMW, an automotive brand, ran a data-oriented programmatic addressable TV campaign in Turkey to encourage consumers to fill out forms and visit a BMW dealer.
Case Study•
MIXX Awards, Silver, Direct Response/Lead Generation Campaign, 2019
Renault, the car manufacturer, increased the number of test drives it was conducting in Turkey by partnering with mobile app Getir to make the experience an instant one.
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Anna Hamill, Event Reports, Cannes Lions, June 2019
Nissan, the global automotive brand, is evolving its product innovation, personalisation and localisation strategies for a new era of automotive marketing.
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Tahaab Rais, Mario Morby, WARC Prize for MENA Strategy, Shortlisted, 2019
Car dealership Al Tayer Motors got its staff to create an art project from old car parts to showcase its dedication to service to drive brand preference in the UAE.
Case Study•
Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Volkswagen, an automotive brand, promoted its trailer assist with an emotional and comedic piece of video content that would win back brand love in Germany.
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Ford, the American motor company, reconnected its Ford Trucks brand with its audience in Brazil by creating a wearable accessory that let truck drivers know when to take a rest.
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Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2019
Audi, an automotive brand, overtook BMW in the UK by launching two series of TVCs demonstrating how the beauty and intelligence of its cars overpowered speed.
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Toyota, the automobile maker, used inspiring stories to bring to life its vision for the future in its global 360 campaign, which also increased its share price by 11%.
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Auto maker Nissan took advantage of the royal decree granting women the right to drive in Saudi Arabia by launching a campaign to drive top-of-mind awareness.
Case Study•
Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Ford, the American motor company, raised awareness about visually impaired people in Italy through a device that turned a car window into a tactile screen.
Case Study•
Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Toyota, the automotive brand, launched a global brand building campaign during the Olympic and Paralympic Games by creating a campaign that didn't feature any cars.
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Euromonitor Strategy Briefings, June 2019
A regional overview of the world market for luxury goods with key trends shaping luxury goods and an analysis of leading companies and brands in the segment.
Case Study•
Marketing Society UK, The Brave Awards, Highly Commended, 2019
Car manufacturer Toyota’s hyper-personalised and a creative use of media formats improved cut-through, resonance and overall performance of the launch communications for the new Toyota AYGO across key European markets.
Automotive brands that are not currently advertising may be at increased risk of losing market share, according to a study published in the Journal of Advertising Research (JAR).
The long-awaited development in the automotive industry of subscription models to replace the traditional ownership of cars is coming into view as Hertz becomes the latest company to launch a pilot scheme, for a handsome sum of $1000 a month.
Case Study•
Will Lion, Institute of Practitioners in Advertising, Grand Prix, IPA Effectiveness Awards, 2018
Audi, an automotive brand, overtook BMW in the UK by launching two series of TVCs demonstrating how the beauty and intelligence of its cars overpowered speed.
Article•
Reynold D’Silva and Aoi Tanaka-Ivanovic, WARC Exclusive, February 2018
Suggests how brands can take advantage of the online customer journey, especially social media, to inform automotive purchases, including examples of campaigns from India, Philippines, Korea, Australia and Thailand.
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