Automotive
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News • 18 January 2021
News • 12 January 2021
Article • Stephen Whiteside, WARC Exclusive, January, 2021
Data • Marte Aune, WARC Data Points, January 2021
Case Study • WARC Cases, 2019
Case Study • WARC Cases, 2020
News • 07 January 2021
Research Paper • MRS Awards Papers, Finalist, MRS Award for Insight Management, 2020
Opinion • Nicola Niesl, December 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Creative Development, 2020
Case Study • Dr. Viral Nagori, WARC Media Awards, Entrant, Effective Use of Tech, 2020
Case Study • Paloma Ho, WARC Media Awards, Shortlisted, Effective Use of Tech, 2020
Case Study • Lucas Yap, WARC Media Awards, Entrant, Effective Use of Tech, 2020
Data • Cinzia Petio, WARC Data Points, December 2020
Data • Cinzia Petio, WARC Data Points, December 2020
Data • James McDonald, WARC Data Points, December 2020
Article • Geoffrey Precourt, Event Reports, ANA Masters of Marketing Week, October 2020
Article • Geoffrey Precourt, Event Reports, ANA Masters of Marketing, October 2020
Case Study • James Barnett, WARC Media Awards, Silver, Best Use of Data, 2020
Case Study • Tradd Salvo, WARC Media Awards, Bronze, Best Use of Data, 2020
Case Study • APG (AUS), Creative Strategy Awards, Finalist, 2020
Case Study • APG (AUS), Creative Strategy Awards, Finalist, 2020
Opinion • Steve Lanzano, November 2020
Case Study • Carl Bou Abdallah, Sanjay Kumar, WARC Media Awards, Entrant, Effective Channel Integration, 2020
Case Study • WARC Media Awards, Entrant, Effective Channel Integration, 2020
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Article • WARC Category Intelligence, September 2019
Global strategies, campaign updates and trends in the mass-market automotive category. -
Article • WARC Category Intelligence, April 2018
Global strategies, campaign updates and trends in the luxury auto category. -
Article • Euromonitor Strategy Briefings, June 2019
A regional overview of the world market for luxury goods with key trends shaping luxury goods and an analysis of leading companies and brands in the segment. -
Case Study • Matt Casey, Hannah Walsh, WARC Media Awards, Entrant, Effective Channel Integration, 2019
Porsche increased brand awareness with a wide-reaching campaign ahead of the launch of its first electric vehicle, the Taycan, to create buzz among the 'Driven Youth'. -
Data • Rob Clapp, WARC Data Points (GlobalWebIndex), April 2020
An overview of delayed purchases during the novel coronavirus (COVID-19) outbreak across 17 markets. -
Data • James McDonald, WARC Data, October 2019
This report summarises the latest research from WARC's Data platform, with a focus on new advertising investment forecasts by product category, which are exclusive to WARC Data clients. Key findings include: