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Automotive

2,129 results found

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What’s working in luxury autos

Article • WARC Category Intelligence, April 2018

Global strategies, campaign updates and trends in the luxury auto category.

What’s working in mass-market auto

Article • WARC Category Intelligence, April 2018

Global strategies, campaign updates and trends in the mass-market auto category.

Toyota Motor Corporation: Start Your Impossible

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Toyota, the automobile maker, used inspiring stories to bring to life its vision for the future in its global 360 campaign, which also increased its share price by 11%.

Nissan Saudi Arabia: #Shedrives

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Auto maker Nissan took advantage of the royal decree granting women the right to drive in Saudi Arabia by launching a campaign to drive top-of-mind awareness.

Toyota Motor Corporation: Nbc + Paralympics

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Toyota, the automotive brand, influenced the coverage of the Olympic and Paralympic Games to ensure they were equal in US broadcasts.

Audi/Vorsprung Durch Technik: Beautiful Cars With Amazing Brains

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Audi, an automotive brand, overtook BMW in the UK by launching two series of TVCs demonstrating how the beauty and intelligence of its cars overpowered speed.

Toyota Motor Corporation: Good Odds

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Toyota, the automotive brand, launched a global brand building campaign during the Olympic and Paralympic Games by creating a campaign that didn't feature any cars.

Volkswagen Ag: Laughing Horses

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Volkswagen, an automotive brand, promoted its trailer assist with an emotional and comedic piece of video content that would win back brand love in Germany.

Ford Motor Company: Safe Cap

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Ford, the American motor company, reconnected its Ford Trucks brand with its audience in Brazil by creating a wearable accessory that let truck drivers know when to take a rest.

Ford: Feel The View

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Ford, the American motor company, raised awareness about visually impaired people in Italy through a device that turned a car window into a tactile screen.

How ads protect auto brands' market share

News • 07 June 2019

Automotive brands that are not currently advertising may be at increased risk of losing market share, according to a study published in the Journal of Advertising Research (JAR).

The rise of automotive subscription services

News • 06 June 2019

The long-awaited development in the automotive industry of subscription models to replace the traditional ownership of cars is coming into view as Hertz becomes the latest company to launch a pilot scheme, for a handsome sum of $1000 a month.

INFINITI Middle East: Let the cars speak

Case Study • SABRE Awards, EMEA, Trade Show, Gold, 2019

Infiniti, the luxury division of Japanese carmaker Nissan, created an integrated campaign encompassing PR, social media, creative and digital, for the global launch of its QX80 model in the Middle East.

VanMoof: The no bike' bike launch"

Case Study • SABRE Awards, EMEA, Product Media Relations (trade media) , Gold, 2019

Bike-meets-tech company VanMoof used a media relations strategy to launch its latest range of connected city bikes across the UK, France and Germany.

Ford: WheelSwap

Case Study • SABRE Awards, EMEA, Automotive, Gold, 2019

Car manufacturer Ford created a virtual reality tool to provoke behaviour change and understanding between cyclists and other road users in Europe.

MG Motor unveils India's first 'internet car'

News • 17 May 2019

MG Motor, the iconic British automaker that is now owned by SAIC Motor of China, has unveiled what is being described as India’s first internet car, which comes with a host of smart technology features.

Influencers in the media mix: Lessons from the 2018 WARC Media Awards

Article • WARC Exclusive, May 2019

Analyses four winning case studies from the 2018 WARC Media Awards, detailing their different approaches to influencers in the media mix.

Cadillac: Now That's a Cardiac

Case Study • SABRE Awards, North America, Company of the Year, Diamond, 2019

Cadillac, an automotive brand, promoted its new XT4 model in the US by launching a video commercial featuring hit comedians John Mulaney and Nick Kroll.

Michelin: Teens Prove Their #StreetTread

Case Study • SABRE Awards, North America, Marketing to Youth, Gold, 2019

Michelin, a tyre manufacturer, increased awareness of the importance of tyre maintenance among young people in the US by launching limited edition trainers that could only be acquired through tyre checks.

Marvel Mystery Oil: 1923 - Forward Into The Past

Case Study • SABRE Awards, North America, Automotive, Gold, 2019

Marvel Mystery Oil, a fuel additive brand, launched its Facebook presence in the US by creating social content centered on The Marvelizer, a 1923 hot rod built by influencer partner Max Herman.

Shell Rotella: It's a Bird…It's a Plane…It's the SuperTruck StarShip

Case Study • SABRE Awards, North America, Transportation & Logistics, Gold, 2019

Shell Rotella, a line of engine lubricants, used available technologies to drive substantial change in efficiency in the US.

The world's best automotive campaigns and companies 2019

Rankings • Rankings Articles, May 2019

Looks into which automotive campaigns, along with the agencies that have worked on automotive campaigns, have performed best over the past year.

Toyota AYGO: Go Your Own Way

Case Study • Will Jellicoe, WARC Awards, Entrant, Effective Content Strategy, 2019

Car brand Toyota created a fun and flamboyant multi-channel campaign for its AYGO model, to deliver positive sales growth and steal share in the UK auto market.

Harley-Davidson: Common Ground

Case Study • Maxine Thomas, WARC Awards, Shortlisted, Effective Content Strategy, 2019

Harley-Davidson, the motorbike brand, used a documentary series to connect with young people in Canada and increase sales.

Mercedes-Benz: Inventors on the backseat

Case Study • Robert Beliczki, Aniko Miskovicz, WARC Awards, Entrant, Effective Content Strategy, 2019

Premium auto brand Mercedes-Benz used an innovative online-based campaign to boost awareness and rejuvenate its brand in Hungary.

Influencers in the media mix: Lessons from the 2018 WARC Media Awards

Article • WARC Exclusive, May 2019

Analyses four winning case studies from the 2018 WARC Media Awards, detailing their different approaches to influencers in the media mix.
Competitive strategies in luxury goods

Article • Euromonitor Strategy Briefings, November 2018

Looks at the state of play for luxury corporates, as well as the competitive landscape and competitive outlooks.
Beauty and brains: How we supercharged the Audi premium 2015-2018

Case Study • Will Lion, Institute of Practitioners in Advertising, Grand Prix, IPA Effectiveness Awards, 2018

Audi, an automotive brand, overtook BMW in the UK by launching two series of TVCs demonstrating how the beauty and intelligence of its cars overpowered speed.
What’s working in mass-market auto

Article • WARC Category Intelligence, April 2018

Global strategies, campaign updates and trends in the mass-market auto category.
What’s working in luxury autos

Article • WARC Category Intelligence, April 2018

Global strategies, campaign updates and trends in the luxury auto category.
Automotive Marketing: Changing Gears in the Digital Age

Article • Reynold D’Silva and Aoi Tanaka-Ivanovic, WARC Exclusive, February 2018

Suggests how brands can take advantage of the online customer journey, especially social media, to inform automotive purchases, including examples of campaigns from India, Philippines, Korea, Australia and Thailand.