Jeep, the car brand owned by Fiat Chrysler, has revealed how it tapped into patriotism in a positive way, steering clear of political controversy, with its “More Than Just Words” ad.
Article•
Geoffrey Precourt, Event Reports, ANA Brand Masters, February 2019
Fiat Chrysler Automotive, the car giant, found an effective way of communicating in different ways about three of its brands without saturating or confusing consumers.
Article•
Geoffrey Precourt, Event Reports, ANA Brand Masters, February 2019
Jeep, an auto brand owned by Fiat Chrysler Automotive, ran a powerful spot based around the national anthem, a strategy that required considerable nuance from conception to execution.
Article•
Nicholas De Canha, Michael Ewing, and Ali Tamaddoni, Journal of Advertising Research, Digital First, March 2019
The advertising-sales relationship remains paramount. This study, believed to be the largest that focuses on automotive sales and advertising, investigates ceilings and thresholds by optimizing budget allocations among media.
Now that car manufacturers are finally starting to build electric vehicles, a whole new marketing vocabulary is needed to sell them to a sometimes-wary public.
Mobil, a motor oil brand, reached out to Columbian transporters, owners and truck drivers through WhatsApp to increase brand awareness of its Mobil Delvac event.
Suzuki, an automotive brand, collaborated with Ant and Dec's Saturday Night Takeaway and consequently achieved sales growth and brand recognition in the UK.
Audi, an automotive brand, overtook BMW in the UK by launching two series of TVCs, demonstrating how the beauty and intelligence of its cars overpowered speed.
Volvo, the automotive company, boosted purchase intent in the US by presenting potential buyers with testimonies from accident survivors who explained how the brand’s car safety technology saved their life.
In the context of declining sales and increasingly urban populations, is it wise for car brands to continue to pursue an ownership model that lumps the consumer with maintenance and parking costs when they might only use their vehicle once a day.
Case Study•
SABRE Awards, Best In Show #2, In2, 2019
Thor Trucks, a technology company focused on innovations in commercial transport, promoted its new semi-truck alongside its competitor in the US by enlisting Ashlee Vance of Bloomberg to make a comparison video.
Case Study•
SABRE Awards, Best Use of Blogs, In2, 2019
Cenex, a not-for-profit low emission vehicle research and consultancy organisation, used brand partnerships and curated Facebook posts to increase readership of its blog.
Case Study•
SABRE Awards, Best Use of Social Media or Analytics for Audience Insights or Influencer Targeting, In2, 2019
Conoco, a multinational energy corporation, launched its Choose Go campaign among millennials in the US by creating an anime-style content series based on insights into their interests and social conversations.
Case Study•
Will Lion, Institute of Practitioners in Advertising, Grand Prix, IPA Effectiveness Awards, 2018
Audi, an automotive brand, overtook BMW in the UK by launching two series of TVCs demonstrating how the beauty and intelligence of its cars overpowered speed.
Article•
Reynold D’Silva and Aoi Tanaka-Ivanovic, WARC Exclusive, February 2018
Suggests how brands can take advantage of the online customer journey, especially social media, to inform automotive purchases, including examples of campaigns from India, Philippines, Korea, Australia and Thailand.
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