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South Asia

The South Asian advertising market is dominated by India, which has grown in recent years to become one of the word’s biggest markets by adspend. India has a well-established advertising industry, and Indian campaigns perform well in regional and global effectiveness competitions. Although digital spend is growing fast in India, it is a market where traditional channels such as TV and radio still play an important role.

Key Reading

Important papers from across the Warc database

This article outlines the impact of India's 2015 budget. It argues that the budget has a focus on long-term rather than short-term growth, meaning its initial impact will be limited, though some key reforms and infrastructure projects should build confidence.
A Warc Webinar discussing how to overcome the challenges of this growing yet diverse market.
Trends in Asian marketing strategy, drawn from an analysis of entries to the WARC Prize for Asian Strategy.
Predicted advertising expenditure across major media channels for the next two years.
Asia's leading competition recognising great strategic thinking in marketing.

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