News
•
19 July 2018
NEW YORK: The symbiotic relationship between social media and news publishers has taken another turn as Snapchat partners with four news discovery platforms to give journalists access to pictures and video at times of breaking news.
News
•
19 July 2018
CANNES: Mastercard, the payments company, is leveraging experiential marketing to engage consumers around their passion points, a shift that partly reflects an internal view that classical advertising is “dead”.
Article
•
Geoffrey Precourt, Event Reports, ANA Brand Activation, May 2018
Nickelodeon, a media enterprise focused on kids, relies on various brand “pillars” in building the strength of its core assets.
News
•
18 July 2018
WASHINGTON DC: Millennials are often regarded as being more idealistic than previous generations but their brand choices are more likely to be motivated by value and service and, to a lesser extent, by general ethics, rather than any political ...
Article
•
Geoffrey Precourt, Event Reports, AUDIENCEXSCIENCE 2018, June 2018
The Advertising Research Foundation (ARF) is creating a new ethical code of conduct for the industry which can address many issues that raise pressing concerns.
Article
•
Geoffrey Precourt, Event Reports, ANA Advertising Financial Management Conference, April 2018
TD Ameritrade, the financial-service company, has found an effective means of retaining brand consistency while reaching out to difference audiences.
News
•
16 July 2018
CANNES: Anheuser-Busch InBev, the brewing giant, has already witnessed benefits from a recently launched mobile advertising campaign that employs blockchain technology.
News
•
16 July 2018
NEW YORK: Airbnb, the online travel marketplace, believes that its commitment to taking a public stand on certain political issues that are pertinent to its brand is an essential way of expressing its core values.
Article
•
Geoffrey Precourt, Event Reports, ANA Brand Activation, May 2018
Crayola, the crayon brand, kickstarted a major turnaround thanks to a program that “retired” an existing color and allowed consumers to pick its replacement.
Article
•
Rolfe Swinton, WARC Webinars, July 2018
The second part of Rolfe Swinton's, director of data assets at GfK, blockchain webinar series explains specific actions that marketers and companies can take to develop their own blockchain plans and pilots.
News
•
13 July 2018
DENVER: Consumers appear to be shunning some of the trends predicated for digital advertising in 2018, according to a new survey which explored attitudes towards video ads, social media, ad blocking and other current issues.
News
•
13 July 2018
NEW YORK: The US Army will implement “more stringent oversight” of its marketing spend after an internal audit concluded that tens of millions of dollars had been wasted on marketing initiatives in the fiscal year 2016.
News
•
13 July 2018
NEW YORK: Practitioners and academics often focus on very different considerations as they conduct advertising research, but a paper in the Journal of Advertising Research (JAR) has argued that this gap is not insurmountable.
Gunn Report
•
Gunn Insights, July 2018
Coca-Cola, the soft drinks company, took a stand against intolerance towards the LGBT+ community in Brazil by transforming a discriminatory phrase into a tool to fight against the prejudice.
News
•
12 July 2018
NEW YORK: Vimeo, the online video platform, is carving out a distinct position for its brand in a crowded category by focusing on the needs of content creators.
Article
•
Geoffrey Precourt, Event Reports, ANA Brand Activation Conference, April 2018
Nickelodeon, the kids-focused media brand, has successfully connected with millennials through appealing to their sense of nostalgia.
Case Study
•
Philipp Klumpp, Case Studies on WARC, 2017
Lincoln's Beard Brewing successfully created a brand narrative that increased revenues and resonated in the Miami craft beer market.
Article
•
Stephen Whiteside, Event Reports, Cannes Lions 2018, June 2018
Anheuser-Busch InBev, the brewer, tapped the power of blockchain technology to run an innovative mobile advertising campaign.
News
•
11 July 2018
NEW YORK: 1-800-Flowers, the florist and gifting company, has carved out a distinct emotional space through marketing efforts that are based on sympathy.
News
•
11 July 2018
NEW YORK: American TV viewers who have abandoned traditional, bulky cable TV packages in favour of cheaper, “skinny” digital content bundles are finding that prices are creeping up and they could end up spending more than before.
News
•
10 July 2018
WASHINGTON DC: Further evidence of the intense interest in all things audio comes from The Washington Post which has created a way of inserting advertising automatically into podcasts.
Article
•
Geoffrey Precourt, Event Reports, ANA Advertising Financial Management Conference, April 2018
TD Ameritrade, the brokerage and investment company, has taken numerous steps to help align its marketing with true business drivers.
Article
•
Stephen Whiteside, WARC Exclusive, July 2018
Blockchain solutions are generating considerable buzz, but it can be challenging for marketers to determine where this technology could make a real difference to their activities.
News
•
09 July 2018
NEW YORK: BlackRock, the asset-management company, has provided a high-profile endorsement for organizations that pursue a clear social purpose by suggesting this type of approach, rightly applied, is critical for long-term growth.
Article
•
Johnny Vulkan, Admap, July/August 2018, pp. 24-26
Planners were the first in the ad industry to take notice of “digital” as an opportunity and were the quickest to blog, to Flickr and to tweet, but to survive, planners must move beyond simply being authors and become doers as well.
