North America

Facebook fundraisers donate $2bn for good causes

News • 20 September 2019

Charitable givers around the world have used Facebook’s fundraising tool to donate more than $2bn over the past four years to support the causes and people they care about, the company has announced.

Understanding consumer QSR choice

News • 19 September 2019

Branding, menus, pricing and location all play a role in consumers’ choice of QSR, but new research based on location data suggests global brands also need to look at population density and physical footprint – and finds that there is a high rate ...

Yerdle aims to become the platform for the circular economy

News • 18 September 2019

Apparel resale is big business – estimated to be worth $51 billion by 2023 in the US alone – and platform company Yerdle is positioning itself as a way for brands to deepen customer engagement via this channel while adding environmental ...

How Formula 1 finds new audiences through Netflix

Article • Sam Peña-Taylor, Event Reports, SportsPro Fan Conference, September 2019

Formula 1, the auto racing series needed to appeal to a broader set of fans outside of its core markets and chose to partner with Netflix on a series that could tell a more relatable story about the sport.

Media agencies under the cosh

News • 18 September 2019

Client-side media and marketing professionals have a lower opinion of media and media agencies than they did two years ago, according to new research from ID Comms.

How a rich legacy of data transformation keeps General Motors ahead of the pack

Article • Geoffrey Precourt, Event Reports, ANA Data and Measurement Conference, September 2019

General Motors, the auto brand, is using data and analytics to help drive its digital transformation in various ways.

How analytics and benchmarks shape Dagne Dover’s strategy

Article • Stephen Whiteside, Event Reports, CommerceNext, July 2019

Dagne Dover, the direct-to-consumer handbag and accessories brand, is using analytics and benchmarking to help guide its strategy.

AMEX and its 4As influencer formula

News • 17 September 2019

American Express, the payments company, has revealed it uses a “4As” framework – based around audience, ability, association and accountability – to select influencers best suited to its brand.

Domino's Pizza Inc (Food)

Article • Euromonitor Profiles, September 2019

This Company Profile from Euromonitor provides key details and analysis of Domino's Pizza Inc.

How American Express develops and measures and influencer marketing

Article • Reed Karaim, Event Reports, ANA Digital & Social Media Conference, July 2019

American Express, the payments company, has developed a clear framework to help in recruiting influencers, developing content with these ambassadors, and measuring the impact of their work.

Imminent arrival of California Consumer Privacy Act (CCPA) may catch marketers by surprise

Article • Geoffrey Precourt, Event Reports, ANA Data and Measurement Conference, September 2019

The California Consumer Privacy Act (CCPA) poses a number of challenges to marketers, many of which are not prepared for this wide-ranging legislation.

How Financial Brands Can Win Back Trust in the US & UK

Article • Christina Stahlkopf, WARC Exclusive, September 2019

Looks at how banking brands have continually languished in the bottom third of the industry chart when it comes to customer experience scores and how this is slowly improving, with success examples from HSBC and US Bank.

Jollibee Foods Corporation: Jollibee Going Global – Making a Filipino Brand Matter in the Big Apple

Case Study • SABRE Awards, Asia-Pacific, IN2, Winner, 2019

Jollibee, a fast food-restaurant, used PR and influencers to promote the opening of its restaurant in Manhattan.

Sephora brings consumers into influencer recruitment

News • 12 September 2019

Sephora, the beauty retailer, created significant buzz around its expanding influencer roster by directly involving the followers of these online mavens in the recruitment process.

Five ways that Organic Valley builds natural connections with consumers

Article • Reed Karaim, Event Reports, ANA Digital & Social Media Conference, July 2019

Organic Valley, a cooperative food brand, has sought to build authentic connections with consumers in a way that mirrors the natural qualities of its products.

Sephora sparks engagement by crowdsourcing its influencer selection

Article • Reed Karaim, Event Reports, ANA Digital & Social Media Conference, July 2019

Sephora, the beauty retailer, engaged in a novel influencer recruitment strategy that drove participation and helped it identify a diverse range of brand advocates.

Purple taps influencer marketing

News • 10 September 2019

Purple, the mattress company, is partnering with a range of influencers that can help it reach people who run their home, thus moving it beyond the broad, irreverent humour that has characterised much of its advertising.

Rothy’s shows how small, growing brands can tap power of TV advertising

Article • Stephen Whiteside, Event Reports, CommerceNext, July 2019

Rothy’s, a direct-to-consumer manufacturer of women’s and children’s footwear, has found that television advertising can deliver powerful impacts for its brand.

The Strata model predicting advertising effectiveness: A neural-network approach enhances predictability of consumer decision making

Research Paper • Thomas J. Reynolds and Joan M. Phillips, Journal of Advertising Research, Vol. 59, No. 3, 2019, pp. 268-280

The use of neuroscience methods in advertising research continues to grow, but it remains controversial.

How Amazon will revolutionize the future of television advertising

Article • Andrew Lipsman, Journal of Advertising Research, Vol. 59, No. 3, 2019, pp. 259-262

This article describes how Amazon will revolutionize advertising by offering video at scale with closed-loop measurement.

The impact of rational, emotional, and physiological advertising images on purchase intention: How TV ads influence brand memory

Article • Charles Young, Brian Gillespie, and Christian Otto, Journal of Advertising Research, Vol. 59, No. 3, 2019, pp. 329-341

Academic theory and practitioner-performance metrics both focus on consumer recall and recognition of advertising content.

How mattress brand Purple has generated 1.5 billion online video views in three years

Article • Stephen Whiteside, Event Reports, CommerceNext, July 2019

Purple, the mattress brand, has secured more than 1.5 billion views of its online video content by taking an innovative approach to this medium.

Direct outcomes: Analyzing the ‘big bets’ DTC brands are making on TV

Article • Research on WARC, September, 2019

Highlights how TV has been instrumental in driving consumer action across each stage of the purchase funnel for a robust set of direct to consumer brands.

How young people want their news

News • 06 September 2019

Publishers and broadcasters struggling to reach under-35s will have to radically rethink their content, the platforms they employ, and the formats they serve up, according to a new transatlantic digital tracking study from the Reuters Institute for ...

Target adds external focus for in-house media-buying agency

Article • Reed Karaim, Event Reports, ANA Digital & Social Media Conference, July 2019

Target, the retailer, has built an in-house media shop that works on campaigns for its own brand and for third-party marketers.