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American Express – Small Business Saturday

Case Study • WARC Cases, January 2022

This case study looks at how American Express found success with its Small Business Saturday campaign in the US and how it grew into a social movement for local community businesses and gained the support of a US President.

Formula 1: Wake up Call

Case Study • DMA (UK), Gold, 2021

Formula 1, a racing car brand, increased its audience in the US by using robocalling technology.

The National: The Middle East Explained

Case Study • DMA (UK), Gold, 2021

The National, a Middle Eastern news source, relaunched in the UK and the USA to create a clear and unbiased view of the region.

PayPal: How our data-fuelled imagination made it a Christmas to remember

Case Study • DMA (UK), Gold, 2021

PayPal, a financial technology brand, positioned itself as the ultimate means to refresh old Christmas traditions and create new ones in the UK, US and Germany.

Formula 1: Putting Formula 1 back on track

Case Study • DMA (UK), Silver, 2021

Formula 1 (F1), a racing brand, recreated the fan experience during the COVID-19 pandemic when fans were not able to participate in person.

Female (and male) consumers spend more on brands that portray women accurately in ads

Article • Elana Morris, Event Reports, ANA Measurement and Accountability conference, December 2021

The bar for accurately portraying women in advertising is higher than ever, according to a study by the Association of National Advertisers’ (ANA) SeeHer initiative and research firm IRI.

Shorter travel trips to become more common in 2022

Data • Rob Clapp, WARC Data Points (Curated), January 2022

An overview of the average duration of holidays across seven countries.

What we know about marketing to the US Latinx audience

Article • WARC Best Practice, January 2022

Provides guidance on how brands can appeal to Latinx consumers in the USA.

Allegheny Health Network: Creating #LivingProof of its care quality credentials

Case Study • WARC Cases, January 2022

Allegheny Health Network (AHN), a healthcare provider in western Pennsylvania (WPA), increased its share of patients by proving its approach to individualised care through its extensive ad campaign.

China, South Korea, UK and Brazil lead e-commerce sales

Data • Rob Clapp, WARC Data Points (Curated), January 2022

An overview of e-commerce retail sales in key markets between 2019 and 2021.

PepsiCo Inc (Snacks)

Article • Euromonitor Advertiser Profiles, January 2022

This Company Profile from Euromonitor provides key details and analysis of Pepsi Co, the owner of brands such as Lay's, Doritos and Quakers.

The Role of Faraway Fans in Sporting Event Sponsorship: Why Sponsor Patronage Is Stronger among Fans Who Travel Far to Events

Research Paper • Angeline Close Scheinbaum, Anjala S. Krishen, and Russell Lacey, Journal of Advertising Research, Digital First, January 2022

Consumers routinely experience sponsored events near and far, and whether the attendee is a local or not may affect the event sponsorship’s impact.

Influencer marketing in the pandemic era

Article • Jim Meadows, WARC Exclusive, January 2022

Brands are finding new roles for influencer marketing as a result of COVID-19.

Optimal frequency planning: Research, guidelines & recommendations

Article • ARF Knowledge at Hand, October 2021

Examines the existing research around the pursuit for optimal frequency planning.

Influencer marketing: Best practices, trends & Covid’s impact

Article • ARF Knowledge at Hand, October 2021

Discusses best practices for influencer marketing and looks in particular at the impact of the COVID-19 pandemic on it.

Cheerios: Moments of Good

Case Study • WARC Cases, 2019

Cheerios, a cereal brand, increased sales in Walmart by delighting customers with “Moments of Good” – in-store demos and surprises for shoppers.

2021 ANA Study on LGBTQ+ Marketing Inclusion

Article • ANA, Research on WARC, December 2021

Survey conducted by the Association of National Advertisers (ANA) of marketers, assessing portrayals of the LGBTQ+ community in advertising over the past twelve months.

Super premium beauty and personal care in the US

Article • Euromonitor Strategy Briefings, December 2021

A category analysis of premium beauty and personal care in the US.

Linear TV sees smaller audiences but higher consumption

Data • Rob Clapp, WARC Data Points (Curated), December 2021

An overview of changes in linear TV's daily reach and consumption in Q3 2021 in Australia, Germany, the United Kingdom and the United States.

41% of consumers prefer a mix of in-store and online shopping

Data • Rob Clapp, WARC Data Points (Curated), December 2021

An overview of shopping preferences across 11 countries.

Excedrin: Game Over for Headaches

Case Study • MMA Smarties, Gold, X (Global), 2021

Excedrin, a pain relief, launched a campaign in America to drive awareness and increase household penetration and consideration amongst 18-24-year-olds.

Depositions.com Mobile App

Case Study • MMA Smarties, Silver, X (Global), 2021

Starmark, a marketing brand, launched a campaign in Florida to drive awareness of a new app that offered greater productivity and flexibility to attorneys and legal assistants.

American and Chinese consumers are most eager to travel

Data • Rob Clapp, WARC Data Points (Curated), December 2021

An overview of consumer travel plans across eight markets.

P33 Chicago: Come Back to Move Forward

Case Study • WARC Cases, December 2021

P33 Chicago, a brand focused on driving global technology leadership for Chicago, attracted tech talent to the city by launching an initiative through testimonial videos and downloadable content.

Marketing trends in 2022: Food, beverages and grocery

Article • WARC Exclusive, December 2021

Food, beverage and grocery is often a microcosm for the wider consumer goods industry – in 2022, brands in this category will need to adapt to new consumer expectations and business models to stay ahead.

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
What we know about marketing to women

Article • WARC Best Practice, May 2021

Looks at how women's roles in society have changed and continue to evolve, meaning brands have had to adopt how they engage this audience, by promoting female empowerment, removing gender bias and ensuring women are part of the client and agency teams.
What we know about marketing to children

Article • WARC Best Practice, May 2021

Looks at the power children have across a lucrative market, due to both how much they spend on themselves and the purchasing influence they have on their families, and how to carefully market to them in a way that can build life long brand relationships.
What we know about podcasts in marketing

Article • WARC Best Practice, March 2021

Explores how the increasing popularity of podcasts is presenting new opportunities for advertisers, including a chance to access hard-to-reach audio audiences that are highly engaged, and explains how brands must clearly indicate their presence to avoid overstepping editorial boundaries.
Nike: Dream Crazy

Case Study • Cannes Creative Lions, Grand Prix, Creative Effectiveness Lions, 2021

Nike, a sportswear brand, celebrated the 30th anniversary of Nike's Just Do It campaign by refreshing its original rebellious spirit for a new generation.
How marketers can win with Gen Z and Millennials post-COVID-19

Article • Carmen Bona, WARC Exclusive, June 2020

Research from Boston Consulting Group and Snapchat into the consumption shifts of Gen Z and millennials driven by COVID-19.