News
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18/09/2020
There are serious concerns about whether many cinemas in the US will be able to survive the pandemic, especially after disappointing returns for Tenet, the $200m spy-fi thriller directed by Christopher Nolan that was supposed to give a lift to the ...
News
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17/09/2020
A new framework aimed at giving advertisers a far greater understanding of their ads’ reach and frequency across all media is to be road-tested in the US and UK, the World Federation of Advertisers (WFA) has said.
News
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16/09/2020
News that ByteDance, the owner of TikTok, has reached a “technical partnership” with US tech firm Oracle for TikTok’s US operations opens the way for advertisers to continue spending on the platform.
Article
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Stephen Whiteside, WARC Exclusive, September 2020
Visa, the payments company, has developed a three-pronged strategy that informs how it is contributing to addressing racial injustice in the US.
News
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15/09/2020
Podcast campaigns deliver an average return on adspend of $2.42, according to a study that covered over 530 efforts from more than 230 brands.
Article
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Kate Richling, WARC Exclusive, September 2020
Examines how buy online, pick up in store behavior will change the nature of retail.
Article
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Victoria Sakal, WARC Exclusive, September 2020
Examines Morning Consult research on the 50 Most Loved Brands in the US in 2020, through the lens of the coronavirus pandemic.
News
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14/09/2020
National Public Radio (NPR), the media organisation, is tapping the power of podcasting to meet the dual needs of serving consumers where they are and representing the voices of diverse communities.
Article
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Stephen Whiteside, Event Reports, IAB Podcast Upfront, September 2020
Podsights, a New York-based attribution company, undertook a study of 532 podcast campaigns to gain an insight into the results of these advertising efforts.
Article
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Euromonitor Profiles, September 2020
Provides key details and analysis of Estée Lauder, the owner of brands such as Clinique, Mac and Bobbi Brown.
Article
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Abhik Roy and Mary E. Schramm, Journal of Advertising Research, Vol. 60, No. 3, 2020, pp. 305-323
The oligopolistic nature of the U.S. pharmaceutical industry presents its members with a unique opportunity to leverage the interaction between competitive pricing strategy and promotion strategy.
Article
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Stephen Whiteside, Event Reports, IAB Podcast Upfront, September 2020
National Public Radio (NPR), the media organization, is using podcasts as a means to keep up with major trends which are taking root among its audience.
Research Paper
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Yoon-Joo Lee and Eric Haley, Journal of Advertising Research, Vol. 60, No. 3, 2020, pp. 271-289
This study investigated the effects of consumers' underlying value orientations to determine whether consumers respond differently to corporate social responsibility (CSR) initiatives depending on age.
News
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10/09/2020
Despite economic and industry uncertainty, entertainment industry executives are feeling confident for a rebound, according to a new study by Branded.
News
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10/09/2020
The Hershey Co., the candy manufacturer, has found deeper opportunities for collaboration with esports athletes than is often the case in more traditional sports.
Article
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Geoffrey Precourt, WARC Exclusive, September 2020
The Hershey Co., the candy manufacturer, has begun exploring the opportunities provided by esports having carefully evaluated how this channel can help its business.
News
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09/09/2020
John Hancock, the insurance and investment company, has gleaned numerous benefits from tapping into the power of programmatic advertising.
News
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09/09/2020
US retailers, facing the prospect of a Christmas like no other, are already making plans for a marketing strategy shakeup forced on them by the COVID-19 pandemic.
Article
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Geoffrey Precourt, WARC Exclusive, July 2020
John Hancock, the insurance and investment company, has developed its marketing strategy and capabilities in response to the spread of COVID-19.
Article
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Dr. Augustine Fou, WARC Exclusive, September 2020
Connected TV advertising (video content and ads being delivered through the Internet rather than broadcast airwaves) has been enjoying huge increases in ad spending.
News
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04/09/2020
Total US ad spend across all media could be down 8% in 2020, but that figure from the IAB doesn’t tell the whole story: traditional media spending is set to fall by 30% while digital media will rise by 6%.
News
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04/09/2020
Klarna, the Swedish fintech, has boomed during the pandemic, while Inditex takes its budget brand online: both point to the new importance of the value segment.
Article
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Mike Carlucci, WARC Exclusive, September 2020
A report by Kantar into how brands should behave when marketing to gamers.
Article
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Jonathan Jagard, WARC Webinars, September 2020
Jonathan Jagard explores the e-commerce landscape, including why search matters and how brands can adapt to these shifting search dynamics.
Article
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Geoffrey Precourt, Event Reports, Association of National Advertisers’ (ANA) In-House Agency Conference, August 2020
Target, the retailer, has built an in-house creative shop that is able to take a holistic approach to building its brand strategy.
