North America

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Two in three adults prefer digital finance services

Data • Rob Clapp, WARC Data Points, April 2021

An overview of consumer preference for digital finance services across 17 markets.

Facebook research: Diverse and inclusive representation in online advertising

Article • Facebook, Research on WARC, April, 2021

Looks at diverse and inclusive representation in online advertising.

A casual flirtation or a committed relationship? Assessing the post-pandemic stickiness of product subscriptions

Article • Research on WARC, April 2021

Assesses the post-pandemic stickiness of product subscriptions.

How PepsiCo’s fresh approach to segmentation delivered e-commerce success during COVID-19

Article • Jo Bowman, Event Reports, ARF SHOPPERxSCIENCE, March 2021

PepsiCo, the food and beverage giant, successfully adapted its segmentation strategy in line with the growth of e-commerce during the COVID-19 pandemic.

80% of postponed major purchases to be made within one year

Data • Cinzia Petio, WARC Data Points, April 2021

An overview of when postponed purchases will be made in the United States.

Beauty deconstructed: How Asian beauty brands can stay ahead in the crowded US market

Article • Cecelia Girr, WARC Exclusive, April 2021

Asian players are shifting American beauty standards with their innovative approach, attractive packaging and growing consumer base, say TBWA’s Cecelia Girr, Skyler Hubler and Asai Meyer.

YouTube consumption shows double-digit growth

Data • Rob Clapp, WARC Data Points, April 2021

An overview of YouTube consumption in 15 markets between 2019 and 2020.

Unsafe, unheard, unvalued: A state of inequity

Article • Research on WARC, April 2021

Report from Hue, in partnership with The Harris Poll, examining the lack of progress on diversity, equity and inclusion in corporate America based on input from 2,250 professionals.

Street Grace: Gracie

Rankings • WARC Effective 100, 2021

Street Grace, a religious organisation in the US, raised awareness of child sex trafficking by using AI to intercept online predators.

March For Our Lives: Generation Lockdown

Rankings • WARC Effective 100, 2021

March For Our Lives, the student-led organization working to prevent gun violence in the US, spurred politicians to find a solution to school shootings by shining a light on a disturbing reality.

Monica Lewinsky: The Epidemic

Rankings • WARC Creative 100, 2021

Monica Lewinsky, an American activist, confronted cyberbullying by showing the impact it can have.

Black & Abroad: Go Back To Africa

Rankings • WARC Effective 100, 2021

Black & Abroad, a cultural collective dedicated to redefining world experiences for the modern Black traveller, increased visibility in the US by erasing racist comments telling African Americans to go back to Africa and replacing them with a positive vision of Africa.

Burger King: The Whopper Detour

Rankings • WARC Effective 100, 2021

Burger King, a fast food chain, used its mobile app to lure people away from its biggest rival’s restaurants in the US.

Mastercard: World Pride 2019

Rankings • WARC Effective 100, 2021

Mastercard, a financial services company, drove innovation within the financial sector by driving change for the LGBTQIA+ community in the US.

Xbox: Changing the Game

Rankings • WARC Effective 100, 2021

Xbox, Microsoft’s gaming brand, introduced the Xbox Adaptive Controller in the US to make gaming inclusive to all.

Burger King’s Moldy Whopper: Turning category tropes on their head

Article • Anna Hamill, WARC Exclusive, April 2021

Burger King’s Moldy Whopper set the advertising world alight – the work was the realisation of many years spent improving the brand’s food quality, according to Fernando Machado, Burger King’s Chief Marketing Officer.

Wavio: See Sound

Rankings • WARC Creative 100, 2021

Wavio, a sound recognition company, created a smart home hearing system that gives mobile notifications to deaf people when noises happen around their house to help them know what is going on in their surroundings.

Nuveen: Rerank the Rich

Rankings • WARC Effective 100, 2021

Nuveen, an asset management firm, joined with publisher Forbes to re-rank its Forbes 400 list of billionaires to reclaim its leadership of the responsible investing space in the US.

Change the Ref: #NotAJoke

Rankings • WARC Effective 100, 2021

Change The Ref, a non-profit gun safety organisation, used the comedian Louis CK and his words about shooting victims to create a stand-up 'comedy' act to spark a conversation over gun-control in the US.

ESPN / State Farm: The Last Dance Deep Fake

Rankings • WARC Media 100, 2021

State Farm, the insurer, and sports-channel ESPN created hype around The Last Dance by running a successful co-branded commercial in the US.

Gushers / Fruit by the Foot: #BlackVoicesCreate

Rankings • WARC Media 100, 2021

Gushers and Fruit by the Foot, two fruit snack brands, gave a voice back to Black creators on TikTok by creating a program that elevated them in the US.

Preparation H: Back There Care Campaign

Rankings • WARC Media 100, 2021

Haemorrhoid treatment cream Preparation H increased brand awareness among young male consumers in the US by repurposing viral videos within branded ads and launching digital placement ads.

Sandy Hook Promise: Back to School Essentials

Rankings • WARC Creative 100, 2021

Sandy Hook Promise, a non-profit organisation, raised awareness of school shootings in the US by highlighting that they can be stopped.

Dove: Project #ShowUs

Rankings • WARC Effective 100, 2021

Dove, a personal care brand, reclaimed ownership of the 'real beauty' conversation to drive sales and penetration in the United States.

Street Grace: Stop Traffick

Rankings • WARC Effective 100, 2021

Street Grace, a religious organisation in the US, highlighted the issue of child sex trafficking by getting 72 school buses to tell the story of the children through a visual parade on the streets of Georgia.

Mountain Dew Kickstart comes alive

Case Study • AME Awards, Gold, 2016

This case study details Mountain Dew's campaign to launch Kickstart, a caffeine-infused interpretation of their product, in the US by positioning the brand as a "pre-game drink".
How marketers can win with Gen Z and Millennials post-COVID-19

Article • Carmen Bona, WARC Exclusive, June 2020

Research from Boston Consulting Group and Snapchat into the consumption shifts of Gen Z and millennials driven by COVID-19.
What we know about marketing to children

Article • WARC Best Practice, February 2020

Looks at the power children have across a lucrative market, due to both how much they spend on themselves and the purchasing influence they have on their families, and how to carefully market to them in a way that can build life long brand relationships.
What we know about marketing to women

Article • WARC Best Practice, February 2020

Looks at how women's roles in society have changed and continue to evolve, meaning brands have had to adopt how they engage this audience, by promoting female empowerment, removing gender bias and ensuring women are part of the client and agency teams.
Anheuser-Busch InBev and Fiat Chrysler accounted for most Super Bowl LII ad time

Data • WARC Data Points, February 2018

An overview of network ad time by type during Super Bowl broadcasts between 2014–2018.
GWI Coronavirus research – Series 5: Consumer spending

Article • GlobalWebIndex, Research on WARC, April 2020

Details data collected by GlobalWebIndex between April 2-6 in the US and UK, dedicated to consumer economic confidence in the coronavirus outbreak.