News
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21 September 2018
As the nature of TV advertising continues to evolve, marketers no longer have the tools to accurately determine what messages connect with consumers, according to a paper in the Journal of Advertising Research (JAR).
News
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21 September 2018
Brands interested in the sponsorship opportunities offered by major sporting tournaments will want to take note of a new study that has found the number of people interested in the Ryder Cup has surged over the last four years.
News
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21 September 2018
The war of words between the US and China over trade terms has ramped up a gear after the founder and chairman of Alibaba, the Chinese e-commerce giant, warned the company could no longer meet its promise of creating one million jobs in the US.
Opinion
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Geoffrey Precourt, September 2018
Nike's most recent campaign in the US has divided opinion, but according to Tony Pace, Marketing Accountability Standards Board (MASB) President, analysed and praised the brand's continuous position at the side of the athlete.
News
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21 September 2018
Amazon, the online retail giant, is reportedly working on plans to open as many as 3,000 of its Amazon Go cashierless stores by 2021 in a move that could seriously threaten existing convenience and fast-food chains across the US.
Article
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Geoffrey Precourt, Event Reports, ANA Data & Measurement Conference, September 2018
General Motors, the automaker, is exploring the power of granular in-car insights as a means for transforming radio advertising on the move.
Article
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Geoffrey Precourt, Event Reports, ANA Data & Measurement Conference, September 2018
Subaru, the automaker, is taking a balanced approach between storytelling and data as it finds the marketing sweet spot for its brand.
Article
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Stephen Whiteside, Event Reports, MediaPost Data & Programmatic Insider Summit, August 2018
Pabst Blue Ribbon, the beer, has repositioned its brand to champion diversity, a move reflecting long-term shifts in the US population.
News
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17 September 2018
OXFORD: Facebook is showing signs of a “mid-life crisis” as social media users aged 20 to 45 increasingly turn to messaging apps to share and discuss news with their real friends, according to an in-depth study.
Article
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Stephen Whiteside, Event Reports, IAB 2018 PodcastUpfront, September 2018
National Public Radio (NPR), the media organization, has enjoyed success in the podcasting space by extending and adapting its expertise from traditional radio broadcasting.
Article
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Sam Peña-Taylor, WARC Exclusive, September 2018
Success on Amazon, a near-dominant force in retail with designs on advertising budgets, requires understanding what principles underpin the site.
Article
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Stephen Whiteside, Event Reports, MediaPost Brand Marketers Insider Summit, August 2018
Aflac, the insurance provider, has successfully boosted various core metrics through more tightly connecting its business and corporate social responsibility (CSR) efforts.
News
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17 September 2018
NEW YORK: Digital savvy African American consumers have embraced technology to such an extent that they are having an unprecedented impact on the economy, culture and wider society, a new study suggests.
Article
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Stephen Whiteside, Event Reports, MediaPost’s 2018 Brand Marketers Insider Summit, August, 2018
Nordstrom, the US department store chain, has reaped benefits by handling programmatic advertising through an in-house function.
Article
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Stephen Whiteside, WARC Exclusive, September 2018
Details an analysis which drew on learnings from a subset of brand custodians who are extremely poised to succeed as a growth driver for their organizations.
Case Study
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Case Studies on WARC, 2017
Personal care brand Aveeno used a data strategy to deliver addressable creative encouraging consumers to explore its product line in the US.
Article
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Stephen Whiteside, Event Reports, IAB 2018 PodcastUpfront, September 2018
HowStuffWorks, the education-focused media company, saw great success with a true-crime podcast entitled “Atlanta Monster”, and hopes to repeat this impact with the second season in the “Monster” franchise.
Article
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Stephen Whiteside, Event Reports, 2018 Podcast Upfront, September, 2018
Podcasts represent an increasingly powerful advertising opportunity for brands, according to Randall Rothenberg, president/chief executive officer at the Interactive Advertising Bureau (IAB).
Article
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Stephen Whiteside, Event Reports, MediaPost Brand Marketers Insider Summit, August 2018
Georgia-Pacific, the paper products company, is tapping a philosophy of “restless discontent” as it adapts in a changing business-to-business (B2B) environment.
Article
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Stephen Whiteside, Event Reports, XLIVE Esports Summit, August 2018
Marketers looking to explore the world of eSports can draw on their experience in traditional sports as they seek to make sense of this burgeoning industry.
Article
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Stephen Whiteside, Event Reports, 2018 XLIVE Esports Summit in New York, April, 2018
State Farm, the insurance company, has successfully driven engagement with eSports fans, an audience skewed towards millennial males.
Article
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Stephen Whiteside, Event Reports, MediaPost Brand Marketers Insider Summit, August 2018
Georgia-Pacific, a company active in categories from paper towels to toilet paper and plastic cutlery, has seen success by focusing on a top-tier group of its business-to-business (B2B) brands.
Article
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Geoffrey Precourt, Event Reports, IEG Sponsorship Conference, April, 2018
Swedish Fish, the confectionery brand owned by Mondelez International, successfully engaged with consumers through a sponsorship tie-up with aquariums.
News
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11 September 2018
NEW YORK: QVC, the shopping network, is seeking to tap into “influencer commerce” as a powerful means of driving online sales.
Article
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Marianne Vita, WARC Best Practice, September 2018
Focuses on the role and effectiveness of premium multi-screen video in a marketer’s video plan and identifies six key elements of a strong video ad platform.
