North America

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Article • Stephen Whiteside, Event Reports, SXSW Interactive, March 2019

CNN, the news brand, is rapidly expanding beyond its cable television roots in reflection of new consumer habits and technological opportunities.

ANA: brand trust in agencies continues to erode

News • 20 March 2019

Brand trust in advertising agencies is deteriorating, as concerns over transparency continue to erode the long-term business partnerships.

MightyHive matches brand problems with in-house solutions

Article • Geoffrey Precourt, Event Reports, ANA In-House Agency Conference, March 2019

MightyHive, a programmatic solutions provider, has carved out a niche in the marketing universe by helping brands and agencies optimize their approach in this area.

NPR tackles sonic branding

News • 19 March 2019

National Public Radio (NPR), the media organisation, is seeking to use sonic branding elements to make sure its content is recognisable whatever platform it appears on.

Pandora targets smart speakers

News • 18 March 2019

Pandora, the music streaming platform, is refining its advertising offer by enabling brands to target particular types of device, such as smart speakers, games consoles or smart TVs.

IAB Europe head: GDPR also has a bright side for marketers

Article • Geoffrey Precourt, Event Reports, IAB Annual Leadership Meeting, February 2019

The General Data Privacy Regulation (GDPR) could offer a guide to the opportunities and threats that will face US marketers as privacy legislation takes shape.

Digital begins to replace TV as a conversation driver

News • 18 March 2019

TV advertising has driven consumer conversations for years, but evidence suggests younger viewers' growing preference for digital channels and streaming is making it harder for brands to engage with them.

IAB: Direct brands move offline to breed chaos among retail traditionalists

Article • Geoffrey Precourt, Event Reports, IAB Annual Leadership Meeting, February 2019

New retail models are emerging that challenge traditional players in this space and offer direct-to-consumer brands a route to real-world engagement and sales.

Deconstructing customer data platforms: myth vs. reality

Article • Research on WARC, March 2019

Looks into consumer data platforms (CDPs) in North America and how brands can use them to engage with today’s demanding customers.

The IAB’s playbook for driving success in the direct-brand revolution

Article • Geoffrey Precourt, Event Reports, IAB Annual Leadership Meeting, February 2019

Direct brands are disrupting almost every consumer-facing category – and also transforming the marketing playbook.

A new 'wearout' standard for a new era of advertising

News • 15 March 2019

Established assumptions about advertising wearout are in doubt following changes in the media ecosystem, a study in the Journal of Advertising Research (JAR) has argued.

Cutting the cord that engages us: strategies for re-engaging audiences amid the decline of ad-supported TV

Article • Engagement Labs, Research on WARC, March 2019

The decline of ad-supported television is driving down audience engagement with brands – but there are solutions available for smart marketers.

Broadcasters bullish on US election ads - new spending records predicted

News • 13 March 2019

The run-up to the 2020 US election is raising the prospect of new records being set for political ad spending, broadcasters say.

The New York Times seeks to 'close the loop'

News • 12 March 2019

The New York Times is exploring multiple new ways of engaging with readers as part of its ongoing efforts to recruit and retain new subscribers, including joining the dots between its journalism and how that affects the wider world.

How the Super Bowl drove effectiveness for Tourism Australia

Opinion • Hillary Fink, March 2019

For the launch of the 2019 Media Strategy Report, Droga5's Hillary Fink explains why the Super Bowl was so critical to the success of an undeniably Australian campaign, Tourism Australia's Dundee.

NPR tackles the sonic branding challenge

Article • Stephen Whiteside, Event Reports, SXSW Interactive, March 2019

National Public Radio (NPR), the broadcasting organization, is facing a new branding challenge as its content becomes available on a wider range of platforms.

Will Quibi transform the world of mobile content?

Article • Stephen Whiteside, Event Reports, SXSW Interactive, March 2019

Quibi, a new mobile-centric platform for streaming content, is seeking to carve out a distinct niche in the increasingly competitive battle for consumer attention.

How The New York Times views news and ads in the digital age

Article • Stephen Whiteside, Event Reports, SXSW Interactive, March 2019

The New York Times, the news provider, is seeking to balance advertising and other sources of revenue in building its brand and business alike.

How BuzzFeed is building a digital media brand for the future

Article • Stephen Whiteside, Event Reports, SXSW Interactive, March 2019

BuzzFeed, the digital media company, has found new and smarter ways to drive revenue at a challenging time for the industry in which it operates.

Bank of America: Friends Again