News
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23 October 2019
Goldman Sachs partnered with tech giant Apple to launch its first credit card earlier this year – for the bank it was another step in its consumer-facing journey.
News
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23 October 2019
Unilever's senior media director explains how fewer stereotypes lead to more effective marketing. Ana Paula Duarta, Unilever senior media director/Brazil will champion the United Nations’ Unstereotype Alliance in a keynote address at the ...
News
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23 October 2019
Digital ad spend is still growing in the US, up 17% year-on-year, to reach just under $58 billion; but this growth is far lower than the same time last year, according to the IAB.
Article
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Euromonitor Profiles, October 2019
This Company Profile from Euromonitor provides key details and analysis of Procter & Gamble Co, the owner of brands such as Tide, Ariel and Febreze.
News
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22 October 2019
Budweiser, the iconic American beer brand, has doubled down on its involvement with sport, in particular women’s soccer, as a response to the perception of the brewer as a soulless industrial scale brew.
Article
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Geoffrey Precourt, Event Reports, Advertising Week New York, September 2019
Goldman Sachs, the financial-services provider, has entered the consumer space in an impactful way using its own brand muscle and a high-profile partnership.
News
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21 October 2019
Chipotle, the quick-service restaurant chain, enhanced its media spend and cut back on promotions as its successfully reasserted its brand values following an extended crisis.
News
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21 October 2019
Microsoft, with agency m:unlimited//mccann, took the top gong at the 4A’s Jay Chiat Awards, with a piece of work that launched an adaptive controller to widen access to its Xbox gaming console; by approaching an under-regarded problem faced by many ...
News
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21 October 2019
The number of marketers who plan to use multi-touch attribution (MTA) in their evaluation of consumers’ path to purchase could double within a year, according to a survey by the Mobile Marketing Association.
Article
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Geoffrey Precourt, Event Reports, ANA Masters of Marketing Conference, October 2019
Budweiser, the iconic beer, needed to demonstrate that it was more than a mass-produced, generic beer in response to changing habits and preferences among drinkers.
Article
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Geoffrey Precourt, Event Reports, ANA Masters of Marketing Conference, October 2019
Chipotle, the restaurant chain, faced a major challenge as a series of damaging events hurt its brand.
News
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17 October 2019
Panda Express, the quick-service restaurant chain, is tapping into the power of its origins story as a means of engaging and educating consumers, while simultaneously building its brand.
Case Study
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Account Planning Group - (UK), Entrant, 2019
The National Down Syndrome Society (NDSS), a non-profit organisation, opened a restaurant run entirely by people with Down syndrome to show US lawmakers that they are able, ready and willing to work.
Case Study
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Account Planning Group - (UK), Bronze, 2019
Tide, a laundry detergent brand, grew consumer loyalty in the US by hijacking popular and traditional ads with the message that if there are clean clothes, it's got to be a Tide ad.
Case Study
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Account Planning Group - (UK), Bronze, 2019
National Safety Council (NSC), launched a national debate about prescription opioid-related deaths in the US via its Prescribed to Death campaign, which equipped Americans with the knowledge and tools to have a conversation with their doctors.
Case Study
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Account Planning Group - (UK), Entrant, 2019
Diesel, the luxury clothing brand, took over street fashion by selling misspelt branded t-shirts in a pop-up in New York's underground.
Article
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Tom Ewing, WARC Exclusive, October 2019
Looks at effective ads from the US and UK for signs of brand purpose and analyses the kind of purposes and causes they supported.
Case Study
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Account Planning Group - (UK), Entrant, 2019
Dreamies, the cat food brand, boldly levelled with cat owners in a funny way, which saw it being aired first in Canada and later aired across Western markets.
Case Study
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Account Planning Group - (UK), Gold, 2019
Dosist, the cannabis pen brand, harnessed all the disruptive power of cannabis to launch the brand that invented the category of dose-controlled cannabis in California.
Case Study
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Account Planning Group - (UK), Entrant, 2019
Diesel, the high-end clothing brand, used the online hate the brand was receiving to fuel its latest fashion collection in the US.
Case Study
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Account Planning Group - (UK), Entrant, 2019
Gillette, the shaving brand, used strategic thinking to create a new product, Gillette TREO, for a category with a previously unserved audience in the US.
Article
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Stephen Whiteside, Event Reports, Advertising Week New York, September 2019
Panda Express, the chain of quick-service restaurants, is using its marketing to champion the traditions, values and flavors that make up the core elements of its brand.
Case Study
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Jay Chiat Strategic Excellence Awards, Silver, Product/Service Creation, 2019
The United State of Women, a national organisation for gender equality, launched the WoManikin, an attachment that gives manikins breasts to help educate people about giving CPR to women in the US.
Case Study
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Jay Chiat Strategic Excellence Awards, Bronze, Product/Service Creation, 2019
Helzberg Diamonds, a jewellery retailer, increased brand awareness across the US by launching a placeholder engagement ring to take the stress out of choosing a ring for the big event.
Case Study
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Jay Chiat Strategic Excellence Awards, Honor, Connection Strategy, 2019
Wrangler Network, an online community for fans of the Western lifestyle, encouraged a younger generation to buy its products in the US by launching a collaboration with hip-hop artist Lil Nas X.
