News
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06 July 2020
American mega-retailer Walmart will use its massive physical footprint to create drive-in cinemas across the United States in partnership with Tribeca Enterprises, in a move that charts a way forward for a medium battered by the coronavirus ...
News
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03 July 2020
It’s been a volatile few months for e-commerce during the pandemic – here are four stats from NYU’s Professor Scott Galloway that point to its future.
Article
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Alex Brownsell, Event Reports, Mediatel Videoscape Europe online conference, June 2020
Understanding TV viewer personas and how these will shape the future of content discovery.
News
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25 June 2020
Wieden+Kennedy in Portland has been named as the North American agency of the decade by Cannes Lions, an honour that reflects a body of groundbreaking work delivered by the independent shop.
Article
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Nielsen, WARC COVID-19 Series, June 2020
Examines how connected TV viewing habits have grown and changed during the course of the COVID-19 pandemic.
Article
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Geoffrey Precourt, Event Reports, Lions Live, June 2020
Bozoma Saint John, the CMO of Endeavor, has invaluable advice for marketers that are seeking to advance the cause of racial equality.
Article
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Nielsen, Research on WARC, June 2020
Looks at trends in local spot TV advertising during the COVID-19 pandemic in the US, by examining changes in the number of ad units by category and in individual markets.
Article
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Stephen Whiteside, Event Reports, Lions Live, June 2020
Procter & Gamble, the consumer-packaged goods manufacturer, is using the power of marketing to help tackle the systemic racism faced by the Black community in the United States.
Article
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VAB, WARC COVID-19 Series, June 2020
This research looks at recent TV audience behavior, what sports fans are watching during COVID, OTT trends and COVID-19 ad performance.
Opinion
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Greg Revelle, June 2020
Greg Revelle is Chief Marketing Officer of Kohl’s, a major US retailer with 1100 stores in 49 states.
Article
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Edelman, Research on WARC, June 2020
Looks at US consumer attitudes and buying behaviors related to racial justice, based on a representative survey of 2000 US consumers conducted from June 5 – 7, 2020.
Article
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Brian Carruthers, Event Reports, Mediatel Connected TV world Summit, March 2020
Adtech firm Cadent sees the addressable TV market growing in Europe, albeit at different rates across a fragmented ecosystem.
Article
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Stephen Whiteside, WARC Exclusive, June 2020
McDonald’s, the quick-service restaurant chain, is putting marketing at the heart of its efforts to bounce back from COVID-19.
Article
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Sam Peña-Taylor, WARC Exclusive, June 2020
The hospitality sector has been hard hit by coronavirus-driven lockdowns; research by Zagat offers some pointers for restaurants re-opening in a socially distanced world.
News
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18 June 2020
Ad buyers expect a 20% cut in budgets this year compared to 2019 because of the coronavirus pandemic and its subsequent economic effects, finds a survey by the Interactive Advertising Bureau (IAB).
News
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17 June 2020
SeeMe, a direct-to-consumer beauty line targeted at women over 50 years old that is made by Procter & Gamble, is tapping nuanced insights to ensure it fully matches the self-perception of its target audience.
News
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16 June 2020
The Campbell Soup Company, the food and snacks manufacturer, is seeking to understand how consumers can be encouraged to make impulse purchases in the e-commerce space.
Article
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Geoffrey Precourt, Event Reports, ANA online Multicultural Marketing & Diversity Conference, June 2020
TD Ameritrade, the financial-services provider, became a successful early adopter of WeChat, the popular mobile app, in its category.
News
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11 June 2020
It is important to test emerging metrics and more agile approaches to understand creative excellence, believes Mars’ Sorin Patilinet, and, with that in mind, the food-to-petcare business is exploring how it can best use attention.
Opinion
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Cathy Taylor, June 2020
From its humble beginnings as a single restaurant, McDonald’s has become one of the world's leading food service brands with more than 36,000 restaurants in over 100 countries.
Article
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Geoffrey Precourt, Event Reports, June 2020
Fernando Machado, global chief marketing officer at Burger King, believes that brands must “walk the walk” on diversity and inclusion and not rely on advertising to show their values.
News
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11 June 2020
Mastercard, the payments company, actively demonstrated its support for the transgender and non-binary communities with the “True Name” initiative, which enables these consumers to put their chosen name on the front of their cards.
Article
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Rita Gunther McGrath, WARC Webinars, June 2020
Shares knowledge on what it takes to build and maintain strong brands during and after the COVID-19 pandemic.
Article
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Stephen Whiteside, WARC Exclusive, June 2020
The Campbell Soup Co., the packaged food company, is ramping up its focus on e-commerce in response to growing consumer demand and projected long-term growth.
Article
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Geoffrey Precourt, Event Reports, ANA Multicultural Conference, May 2020
Mastercard, the payments company, tackled a major painpoint for transgender and non-binary consumers with its True Name initiative.
