News
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10 March 2020
A new report from TrafficGuard has found that total e-commerce web traffic doesn’t increase over the Islamic holy month of Ramadan, but instead, is significantly loaded to the earlier weeks.
News
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02 March 2020
Senior agency strategists and executives from brands including Google, Nestlé and Nissan have been added to the jury panel for this year’s WARC Prize for MENA Strategy, bringing further regional expertise to the judging process.
News
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04 February 2020
WARC is today launching the WARC Prize for MENA Strategy 2020, a search for the best strategic thinking from the region’s marketing industry that has driven results in the Middle East and North Africa.
Case Study
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Tahaab Rais, WARC Media Awards, Silver, Effective Channel Integration, 2019
Children's retailer Babyshop used a multichannel approach to redefine its brand strategy during Ramadan in the Middle East.
Case Study
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Tahaab Rais, WARC Media Awards, Grand Prix, Effective Channel Integration, 2019
Baby retail brand Babyshop used a multichannel approach and created a new Arabic word to drive brand meaning, and sales, in the Middle East.
Case Study
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Jay Chiat Strategic Excellence Awards, Gold, Regional Strategy, 2019
Babyshop, a baby retail brand, used a multichannel approach and created a new Arabic word to drive brand meaning and sales in the Middle East.
News
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19 September 2019
Mobile is increasingly seen by marketers in APAC and EMEA to be an effective marketing channel, but as it continues to be a disruptive force across industries it has yet to reach its potential, according to new studies from WARC and the Mobile ...
Data
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WARC Data, September 2019
Summarises the findings of WARC's latest mobile marketing survey, conducted across EMEA on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
News
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11 September 2019
New content strategies, novel ways of driving footfall, real stories and a focus on the next generation of parents are among the marketing trends that are proving successful in the MENA region according to a new WARC report.
Article
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WARC Exclusive, September 2019
Examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the 2018 WARC Prize for MENA Strategy.
News
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11 July 2019
Both local and global brands are well represented in the shortlist for the 2019 WARC Prize for MENA Strategy, with Saudi Arabia’s Jarir Bookstore and the UAE’s Al Tayer Motors in the mix along with the likes of Coca-Cola and ...
Case Study
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Tahaab Rais, WARC Prize for MENA Strategy, Silver, 2019
Children's retailer Babyshop used a multichannel approach to redefine its brand strategy during Ramadan in the Middle East.
Case Study
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Sneha Grover, WARC Prize for MENA Strategy, Entrant, 2019
Child welfare organisation UNICEF leveraged personalised content to break through the clutter of Ramadan and increase donations in the GCC.
Case Study
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Alvaro Bretel, WARC Prize for MENA Strategy, Silver, 2019
Nescafé Dolce Gusto used an inspirational, personalised multi-channel campaign to grow sales, improve penetration and increase its cultural relevance in the Middle East.
Case Study
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Alvaro Bretel, WARC Prize for MENA Strategy, Bronze, 2019
Market-leading interior paints brand Jotun took a creative approach to increase sales of its new product line in the Middle East.
Case Study
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Naila Fattouh, WARC Prize for MENA Strategy, Entrant, 2019
Coca-Cola, the beverage brand, thwarted competition from its main competitor and drove sales during the 2018 World Cup by running a promo campaign that appealed to patriotic football fans in Egypt.
Case Study
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Alvaro Bretel, WARC Prize for MENA Strategy, Entrant, 2019
Nana, a feminine hygiene brand, used educational content to connect with girls and increase sales in Jordan, Kuwait, the UAE, and Lebanon.
Case Study
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Tahaab Rais, Anna Sadykova, WARC Prize for MENA Strategy, Gold, 2019
Detergent brand OMO took a multichannel approach to create a regionally relevant approach to its 'Dirt is Good' philosophy and increase share, value and sales volumes in the United Arab Emirates.
Case Study
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Garrett Olexiuk, WARC Prize for MENA Strategy, Entrant, 2019
Luxury vehicle brand Infiniti deployed a combination of efficient and unconventional media placements in the MENA region to convince World Cup viewers to visit its website and learn more about its new Q50 model.
Case Study
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Ozge Arat, WARC Prize for MENA Strategy, Shortlisted, 2019
Anti-dandruff shampoo Head & Shoulders used a holistic, humorous campaign to bring its core equity, anti-dandruff, top of mind and increase sales in the MENA region.
Article
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Tahaab Rais, Admap, July 2019
Looks into the subtle cues of affluence emerging in today’s Middle East, where there is a big difference between being rich and being affluent – the latter speaks to something deeper and more meaningful.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Babyshop, a baby retail brand, used a multichannel approach and created a new Arabic word to drive brand meaning and sales in the Middle East.
Research Paper
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Mamoun Benmamoun, Nitish Singh, and Rana Sobh, Journal of Advertising Research, Vol. 59, No. 2, 2019, pp. 171-184
The growth and emergence of Arab e-commerce has garnered attention from e-commerce giants such as Amazon, but little has been written in the academic advertising literature.
Opinion
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BrandIndex, June 2019
Amazon.ae is the brand which achieved the largest rise in its Ad Awareness in the UAE during May. The uplift coincides with Amazon and Souq announcing the launch of Amazon.ae at the beginning of the month.
Case Study
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Case Studies on WARC, Winner, Travel & Tourism, 2019
Ministry of Tourism India, a branch of government in India, increased consideration of India as a travel destination by seeking out the interests of its premium APAC and EMEA audience.
