News
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16/09/2020
An analysis of the results of this year’s WARC Prize for MENA Strategy reveals key takeaways for the region’s marketers looking for growth opportunities, from finding niche audiences in smaller markets to developing more resonant touchpoints.
Article
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WARC Exclusive, September 2020
Examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the 2020 WARC Prize for MENA Strategy.
Opinion
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Melek Ourir, September 2020
Resist the temptation to ignore smaller markets and audiences that could unlock significant growth for your business, as shown by WARC MENA Prize Grand Prix-winner Tunisie Telecom, writes Wunderman Thompson’s Melek Ourir.
Opinion
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Shagorika Heryani, September 2020
There’s always a place for humour – even during a crisis, writes Shagorika Heryani, Head of Strategy at Grey MENA and judge for the 2020 WARC Prize for MENA Strategy.
Opinion
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Sunjay Malik, September 2020
Sunjay Malik, Associate Director, Strategy at PHD, and judge for the 2020 WARC Prize for MENA Strategy, explains how out-of-the-ordinary touchpoints enable a brand to engage more effectively with its target audience.
News
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05/08/2020
Campaigns for global brands including Burger King, KFC, Nissan Patrol, OMO and Standard Chartered Bank, as well as local brands, such as Almosafer in Saudi Arabia, Babyshop in the UAE, Etisalat Misr in Egypt and Donner Sang Compter in Lebanon, are ...
News
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29/07/2020
COVID’s impact is being felt across all media channels, but mobile has remained the fastest grower at a time when the channel is being used more than ever, with nearly all marketers (94%) surveyed in a new report considering mobile ads effective.
Data
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WARC Data, July 2020
Summarises the findings of WARC's latest mobile marketing survey, conducted across EMEA on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
Opinion
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Chiara Manco, July 2020
This year’s WARC Prize for MENA Strategy shortlist reinforces the power of strong, local insights for both global and local brands, writes WARC’s Chiara Manco.
Case Study
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Ahmad Abu Zannad, WARC Prize for MENA Strategy, Entrant, 2020
Fast-food giant McDonald's launched a multichannel campaign based on the superiority of its French fries to drive restaurant 'meal' sales in the GCC.
News
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01/07/2020
Etisalat Misr in Egypt, Donner Sang Compter in Lebanon, Saudi Telecom Company in Saudi Arabia are among the brands shortlisted for the WARC Prize for MENA Strategy 2020, alongside global brands like Burger King, Nissan Patrol and OMO.
Case Study
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Ahmad Abu Zannad, WARC Prize for MENA Strategy, Entrant, 2020
Fast-food giant McDonald's used TV, OOH and digital display to build trust and improve brand metrics among customers in the GCC region.
Case Study
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Tahaab Rais, Anna Sadykova, WARC Prize for MENA Strategy, Shortlisted, 2020
Puck drove brand engagement and share to increase with a social content series during Ramadan across the Gulf countries.
Case Study
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Garrett Olexiuk, Bhaskar Bateja, Remie Abdo, WARC Prize for MENA Strategy, Bronze and Research Excellence Award, 2020
Car manufacturer Nissan Middle East used a multichannel, personalised data-driven strategy to relaunch its Patrol marque in the United Arab Emirates.
Case Study
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Tahaab Rais, WARC Prize for MENA Strategy, Entrant, 2020
Telco Ooredoo drove brand favourability through a social-led Ramadan campaign in Oman, Kuwait, Tunisia and Palestine.
Case Study
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Tahaab Rais, Anna Sadykova, WARC Prize for MENA Strategy, Entrant, 2020
Laundry detergent brand OMO harnessed the power of data-driven targeting to deliver its stain removal message to mums, increase consideration and boost usage in the Middle East.
Case Study
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Anaika Jaggarow, WARC Prize for MENA Strategy, Entrant, 2020
Watchmaker Titan used crowdsourcing to create a campaign supported by influencer marketing and digital media to enhance brand awareness and boost sales in the UAE, Saudi Arabia and Bahrain.
Case Study
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Rifaat Fakih, Remie Abdo, WARC Prize for MENA Strategy, Entrant, 2020
Ride-hailing service Careem took to social media to establish a unique brand positioning in the MENA region following its takeover by Uber.
Case Study
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Soumitra Pal, WARC Prize for MENA Strategy, Entrant, 2020
Vehicle manufacturer Tata Motors created a digital and on-ground Ramadan campaign to affirm its position as a full-range commercial vehicle player and build brand love in the Middle East.
Case Study
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Catherine Asseily, Mona Hassanie, WARC Prize for MENA Strategy, Entrant, 2020
Engine lubricant brand Castrol used a social media and guerrilla marketing campaign focused on truck drivers' health to boost brand loyalty and sales in Saudi Arabia.
Case Study
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Nour Reda, Chris Jabre, WARC Prize for MENA Strategy, Entrant, 2020
Music-streaming platform Anghami ran a social media campaign based on coping with coronavirus lockdown to increase brand love by presenting itself as a supportive face to subscribers across the Middle East.
Case Study
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SABRE Awards, Diamond, Africa, 2020
Microsoft, the technology company, increased awareness and engagement among business leaders by creating a targeted amplification strategy to reach them across the Middle East & North Africa.
Case Study
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Damayanti Purkayastha, WARC Awards, Silver and Path-To-Purchase Award, Effective Social Strategy, 2020
KFC Arabia created an innovative drive-thru experience to boost revenue and increase take-up of its online delivery business in the Middle East.
Case Study
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Tahaab Rais, Anna Sadykova, WARC Awards, Shortlisted, Effective Social Strategy, 2020
Puck drove brand engagement and share to increase with a social content series during Ramadan across the Gulf countries.
Opinion
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Lucy Aitken, April 2020
Tarek El Kady is Senior Marketing Director for McDonald’s in the Middle East and Africa and the Jury Chair for this year’s WARC Prize for MENA Strategy.
