Middle East & North Africa
Case Study •Mercedes-Benz, a global automobile marque, launched a campaign in the UAE to increase awareness among the Generation Y consumer.
Case Study •Beverage brand Coca-Cola used an imaginative integrated campaign to start a conversation around football and increase awareness during the African Cup of Nations in Egypt.
OMO: Not another Tide ad, but probably the dullest content in history for the least active kids in history
Case Study •OMO, the laundry detergent brand, used social media, PR and educational content to change attitudes and increase sales in the Middle East.
Article •Explains the roles that a sceptic and enthusiast can play in helping to find and develop a brand purpose.
Data •This report summarises the latest advertising expenditure data from WARC's Data platform.
Case Study •This case study explains how Coca-Cola used a music-based branded content platform and a campaign across TV, social media and on-ground, to connect people in Arab countries by encouraging them to sing together.