Case Study
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MMA Smarties, Gold, X (Global), 2019
Looking to cement its brand in the Brazilian market, the snack brand Lay's, launched a reality TVC show that selected the first woman announcer for a UEFA Champions League match.
Case Study
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MMA Smarties, Best in show, X (Global), 2019
Güd, an online dog food brand, increased brand awareness by developing a stray-dog adoption campaign that took advantage of people’s spelling mistakes around dog breeds as a way to drive traffic to a rescue center in Brazil.
Case Study
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MMA Smarties, Silver, X (Global), 2019
To increase sales in the Brazilian market, beauty brand Avon launched an eight-hour make-up tutorial that showcased its products while giving viewers "one hour only" real-time discounts for each item presented.
Case Study
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MMA Smarties, Gold, X (Global), 2019
Tuenti, a mobile network operator, increased sales in Argentina by launchng a video game that placed its female heroine at the center of a fight against gender stereotypes, during Women's Day.
Case Study
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MMA Smarties, Bronze, X (Global), 2019
Mercado Libre, an e-commerce platform, increased its traffic and unique user count throughout Latin America, by launching a campaign focused on the 20-year purchase history of its users and creating over 20 different video creatives featuring them.
Case Study
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MMA Smarties, Gold, X (Global), 2019
Movistar, a telecommunications brand, used WhatsApp's voice messaging feature to launch a hidden message campaign alerting against gender violence in Argentina.
Case Study
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MMA Smarties, Silver, X (Global), 2019
Fanta, the soft drink, created a platform game to introduce its new brand mascot The Mouth, which increased brand awareness and sales in Brazil.
Case Study
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MMA Smarties, Gold, X (Global), 2019
McDonald's, the fast food chain, increased sales across Latin America by launching a campaign in partnership with Spotify, which enabled consumers to unlock special playlists using their fries.
Case Study
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MMA Smarties, Bronze, X (Global), 2019
Coca-Cola, a soft drinks brand, encouraged orders of its drink on the China in Box delivery service in Brazil, by launching voting polls on social media and targeted messages for food delivery app users.
Case Study
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SABRE Awards, LATAM, Industry Sector, Gold, 2019
SAP, a software company, created Diversity in the Streets, which saw street artists paint portraits on walls in countries across Latin America to show the importance of diversity.
Case Study
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SABRE Awards, LATAM, Geographic, Gold, 2019
Getty Images, a visual media company, increased its brand awareness in Brazil, Mexico, Colombia, Argentina and Chile through a multi-faceted press campaign.
Case Study
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SABRE Awards, LATAM, Platinum, 2019
HBO, a cable television company, promoted its Game of Thrones finale in Argentina by launching fan festivals and influencer partnerships to represent the series.
Case Study
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SABRE Awards, LATAM, Geographic, Gold , 2019
The League Against Cancer, an institution that promotes the prevention of cancer, encouraged men in Peru to get checked for penile, prostate and testicular cancer by launching a campaign on Instagram that manipulated its famous love heart reaction.
Case Study
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SABRE Awards, LATAM, Diamond, 2019
Enel Green Power, an energy-generating company, increased favourability in Mexico by constructing solar and wind farms to educate and engage key opinion leaders.
Case Study
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SABRE Awards, LATAM, Industry Sector, Gold, 2019
The International Congress of Mathematicians, a mathematician conference, held its first conference in Rio, Brazil, and managed the PR crisis of medal theft and a fire in the venue through the launch of a new conference and a press conference.
Case Study
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SABRE Awards, LATAM, Industry Sector, Gold, 2019
BiP (Believe in People), an anonymous North American graffiti artist, promoted itself in Brazil by creating a special mural for the Brazilian community, which was promoted though an event.
Case Study
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SABRE Awards, LATAM, Diamond, 2019
Repretel, a Costa Rican television channel, increased awareness during its presidential debate by launching a tool that allowed Costa Ricans to analyse non-verbal communications of the speakers, as they answered their questions.
Case Study
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SABRE Awards, LATAM, Industry Sector, Gold, 2019
Axalta, a leading global manufacturer of automotive paint, grew its digital presence and connected with auto repair shops and refinish painters through an educational monthly video series.
Case Study
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SABRE Awards, LATAM, Diamond, 2019
Camargo Corrêa Infra, the major construction division of Brazilian conglomerate Camargo Corrêa, reversed negative perceptions of the brand after it was involved in a scandal through a redesign of its website and communications.
Case Study
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SABRE Awards, LATAM, Industry Sector, Gold, 2019
Adidas, a sportswear brand, engaged the running community in Brazil by launching a street running event designed by urban artists and filming it as part of an online documentary.
Case Study
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SABRE Awards, LATAM, Industry Sector, Gold, 2019
The Mexican Association of Wind Energy (AMDEE), a company that promotes the generation and development of wind energy in Mexico, improved its perception among Mexicans by launching a series of initiatives that helped people prepare for and deal with natural disasters.
Case Study
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SABRE Awards, LATAM, Practice Area, Gold, 2019
Airbnb, an online marketplace for homestays, inspired Mexicans to explore their country's culture by hosting a competition to access old homes and museums of famous artists.
Case Study
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SABRE Awards, LATAM, Practice Area, Gold, 2019
Booking.com, a travel fare aggregator website, raised brand awareness in Mexico by launching accommodation based on the Day of the Dead, to encourage booking of trips within Mexico on its site.
Case Study
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SABRE Awards, LATAM, Practice Area, Gold, 2019
Happn, a dating app, increased use of its app in Brazil by launching 12 unique activations that differentiated it from the competition, including involvement with International Women's Day and a partnership with Nike.
Case Study
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SABRE Awards, LATAM, Practice Area, Gold, 2019
Reinserta, a charity that fights for the rights of children living in prison, encouraged the implementation of the National Law of Criminal Enforcement in Mexico to protect children growing up inside prisons.
