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Johnnie Walker: Blue Label

Case Study • Design Effectiveness Awards, Design Effectiveness Awards, Silver, 2021

Johnnie Walker, a brand of Scotch whisky, increased sales of its Blue Label product by creating a design for its packaging and communications that used bespoke art pieces that captured the undiscovered sides of local cities.

Sugar confectionary in Latin America

Article • Euromonitor Strategy Briefings, March 2020

A regional overview of sugar confectionary in Latin America, including forecast projections and country snapshots.

Fundacion Tropicalia, Cisneros Real Estate: I'm a Girl, I'm Important Summer Camp

Case Study • SABRE Awards, LATAM, Geographic, Gold , 2019

Fundacion Tropicalia, a company that designs and implements programs for the local community in the Dominican Republic, launched a multi-platform media and public relations campaign to promote its summer day-camp for vulnerable girls.

Unicef: The Worst Soap Opera

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

UNICEF, the United Nations International Children's Emergency Fund, sparked change in the Dominican Republic through a campaign that revealed a dangerous loophole in the law, making child marriage possible.

Centro Cuesta Nacional: Invisible Fish

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Jumbo, a supermarket brand, increased awareness of the issue of over-fishing parrotfish in the Dominican Republic by removing its own parrotfish stock from its shops.

Two-thirds of the Americas does not have affordable mobile internet

Data • Rob Clapp, WARC Data Points, June 2019

An overview of the cost of mobile internet across 20 markets in the Americas.

La Sirena: The day women left the set

Rankings • WARC Media 100, 2019

La Sirena, a retailer in the Dominican Republic, worked with TV channels and celebrities to promote gender equality.

UNICEF: The Worst Soap Opera

Rankings • WARC Media 100, 2019

Unicef, the United Nations International Children's Emergency Fund, sparked change in the Dominican Republic through a campaign that revealed a dangerous loophole in the law making child marriage possible.

UNICEF: The Worst Soap Opera

Rankings • WARC Creative 100, 2019

Domino’s Pizza: RD Fluye, a citizen movement to improve road mobility and safety, powered by Domino's

Case Study • SABRE Awards, Gold, LATAM, Caribbean, 2018

Domino's, a pizza restaurant chain, created an online platform to promote responsible driving in the Dominican Republic.

Jumbo: Centro Cuesta Nacional (CCN) - The Invisible Fish

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018

Jumbo, a supermarket brand, increased awareness of the issue of over-fishing parrotfish in the Dominican Republic by removing its own parrotfish stock from its shops.

La Sirena: 'EqualiTV' (Dominican Republic)

Rankings • WARC Media 100, 2018

Contains the creative for the 'EqualiTV' campaign for La Sirena by the agency Pages BBDO in Dominican Republic.

La Sirena: 'End The Silence' (Dominican Republic)

Rankings • WARC Media 100, 2018

Contains the creative for the 'End The Silence' campaign for La Sirena by the agency OMD in Dominican Republic.

La Sirena: End the Silence

Case Study • WARC Cases, 2015

Retailer La Sirena raised awareness of gender violence in the Dominican Republic with a live activation on prime-time TV.

La Sirena: Fashion Attack

Case Study • Cannes Creative Lions, Creative Effectiveness Lions, 2013

La Sirena, a retailer in the Dominican Republic, aimed to reposition its clothing as more fashionable and desirable with this campaign.

Half of consumers to shop online more after COVID-19

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), July 2020

An overview of consumer activities after the novel coronavirus (COVID-19) outbreak ends, including shopping online, exercising at home, using mobile payments and using food delivery services.
Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
Global Marketing Index: A review of 2020

Article • WARC Data, January 2021

This article reviews the results of the Global Marketing Index across 2020.
Half of millennials are using e-commerce more and plan to continue after lockdown

Data • Rob Clapp, WARC Data Points, June 2020

An overview of shopping channels used globally during the novel coronavirus (COVID-19) outbreak.
Media Owner Profile: Spotify

Data • Rob Clapp, WARC Data Points, May 2021

This Media Owner Profile of Spotify includes data on revenue and monthly active users by user type and region.
Global advertising spend to fall by 8.1% in 2020

Data • Rob Clapp, WARC Data Points, May 2020

An overview of advertising spend forecasts for 2020 by market, product vertical, media and format.