Latin America
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Case Study • SABRE Awards, LATAM, Geographic, Gold , 2019
Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Rankings • WARC Media 100, 2019
Rankings • WARC Media 100, 2019
Rankings • WARC Creative 100, 2019
Case Study • SABRE Awards, Gold, LATAM, Caribbean, 2018
Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
Rankings • WARC Media 100, 2018
Rankings • WARC Media 100, 2018
Case Study • Case Studies on WARC, 2015
Case Study • Cannes Creative Lions, Creative Effectiveness Lions, 2013
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Case Study • Agustina Saggese, Alita Pereyra
Skincare brand Neutrogena used an innovative programmatic campaign to drive awareness and trial of its new Hydro Boost product in Argentina. -
Case Study • 17 June 2019
Coca-Cola, the carbonated beverage brand, challenged homophobic attitudes in Brazil by releasing limited edition cans that put a twist on a traditional homophobic slur. -
Case Study • 17 June 2019
Noblex, an electronics manufacturer, increased sales of its 4K HD TVs in Argentina by launching a promotion during the 2018 Football World Cup that offered refunds if the national team didn�t qualify. -
Research Paper • Caio Daier, Rebecca Azevedo, Emiliano Mosca and Liliana Antunes
Facebook, a social networking service, created various advertising sales experiments in Latin America between 2017 and 2018 to explain how different marketing practices generate brand sales. -
Article • Carlos Pezzani
Creative agencies in Latin America continue to work like they did fifty years ago but baby-boomer organizations that remain untouched in their basics will have to evolve. -
Article • Susie Hogarth, Bronwen Morgan, Michelle Fan, Anna Wilmot, Matthew Taylor and Tarek Chaudhury
Summarises the key findings from strategic insight consultancy Flamingo's new report, which looks at Generation Z and their expanding notions of authority.