News
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18 February 2019
A client focus on price and transparency puts agency relationships at risk and undermines the chances of producing long-term results, according to the former CMO of Aviva.
Article
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Geoffrey Precourt, WARC Exclusive, February 2019
Influencers represent a powerful resource for retailers looking to connect with consumers, but many brick-and-mortar chains have been slow to move in this area.
Article
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Brian Carruthers, Event Reports, The Future of Brands, February 2019
Discusses issues surrounding the changing culture of client-agency relationships over the course of decades, and explores issues arising from a relentless focus on cost.
News
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13 February 2019
A state regulator should be appointed to supervise the quality of news output from tech groups such as Google and Facebook, a major UK government report concludes.
News
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12 February 2019
Two new reports have revealed just how bleak the prospects are for high street retailers in the UK as they catalogue a record number of store closures and job losses.
News
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11 February 2019
UK consumers currently spend an average of £47 each month on TV, film, and video subscription services, but they are dissatisfied with their content options and would prefer more personalised bundles through fewer providers, a new survey has ...
Article
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WARC Best Practice, February 2019
Explores how the increasing popularity of podcasts is presenting new opportunities for advertisers, including a chance to access hard-to-reach audio audiences that are highly engaged, and explains how brands must clearly indicate their presence to avoid overstepping editorial boundaries.
Opinion
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Mike Teasdale, February 2019
The 2018 IPA Effectiveness Awards illuminate much of what is changing in advertising, how questions of effectiveness are shifting.
Article
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WARC Best Practice, February 2019
Looks at how women's roles in society have changed and continue to evolve, meaning brands have had to adopt how they engage this audience, by promoting female empowerment, removing gender bias and ensuring women are part of the client and agency teams.
News
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06 February 2019
For businesses undergoing digital transformation, achieving a consistent customer experience across all channels is a major challenge – one that is hampered by a tendency to focus efforts online at the expense of offline, a WARC report ...
Article
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WARC Best Practice, February 2019
Looks at the power children have across a lucrative market, due to both how much they spend on themselves and the purchasing influence they have on their families, and how to carefully market to them in a way that can build life long brand relationships.
News
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05 February 2019
Advertising has some work to do when it comes to encouraging trust and favourability among consumers – and, in turn, attracting new talent to the industry, research shows.
Article
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Brian Carruthers, Event Reports, LEAD Conference, January 2019
The advertising and media industries are facing significant challenges around issues such as fake news and a lack of trust but there are steps they can take.
News
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04 February 2019
Children’s exposure to TV ads for alcohol, gambling and food/drink products high in fat, salt or sugar (HFSS) has declined in recent years, according to a new report from the Advertising Standards Authority (ASA).
News
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01 February 2019
Specificity is a vital component of advertising for environmentally friendly, or “green”, products and services, according to a study published in the Journal of Advertising Research (JAR).
News
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01 February 2019
As an economy with a majority of service businesses, the UK’s industry – not least advertising – must contemplate how data will flow from the EU to the UK after Brexit.
News
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01 February 2019
TV’s greatest selling point for advertisers is arguably its mass market reach, but a new report warns that rising costs and declining audiences among key demographics in the UK could severely hit the medium’s return-on-investment (ROI) ...
Opinion
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BrandIndex, February 2019
This month, Gillette achieved the highest uplift in Ad Awareness of any brand in the UK. For years, Gillette’s tag line has been ‘The Best a Man Can Get’, and focused on the traditional masculinity of their target customer.
News
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01 February 2019
Accenture has once again topped the FT’s prestigious list of the UK’s Leading Management Consultants, coming top of the marketing, branding & pricing services segment, amid news that internal automating software advances are now ...
Article
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Ed Keller, Brad Fay and Matt Dodd, Admap, February 2019
Highlights the opportunity for marketers to cultivate strategies that would put the power of everydayinfluencers to work on their behalf.
Article
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Sam Peña-Taylor, WARC Exclusive, January 2019
Once the United Kingdom leaves the European Union, it can no longer take several rights for granted: key among these is the free flow of data to UK businesses.
News
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31 January 2019
Trust is an issue that the advertising industry has to address as a matter of urgency during 2019, according to new Advertising Association president Keith Weed, who yesterday outlined the “seven deadly sins” that are undermining trust ...
Opinion
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Neil Waller, January 2019
Money is being poured into influencer marketing, often without a proper understanding of the channel.
News
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30 January 2019
New research appears to show that Facebook is losing its appeal to children while video services like Netflix and YouTube continue to draw their attention.
News
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29 January 2019
The vast majority of marketers reckon they’re doing well when it comes to avoiding gender stereotyping, yet almost half of consumers say advertisers are still not getting it right.
