Europe | WARC

Article • Caroline Beesley, WARC Exclusive, June 2020

Looks at Co-op's approach of testing new innovations to better understand consumer attention.

Ad-free video streaming services risk losing almost £100m

News • 05 June 2020

Providers of subscription-based streaming services in the UK could lose up to £97.3m in revenue because British consumers are now more open to ad-supported content and are no longer prepared to pay as much for their monthly fee.

ALKIMI brand creation: Cleaning up the category

Case Study • Design Business Association, Design Effectiveness Awards, Silver, 2020

ALKIMI, a brand of natural home cleaning products, launched its brand in the UK by creating a name and packaging design that reflects the science and nature behind the product.

Albury Vineyard: Wine fit for a queen – How a premium rebrand captivated a nation

Case Study • Design Business Association, Design Effectiveness Awards, Silver, 2020

Albury Organic Vineyard, a family-run vineyard, increased sales in the UK by rebranding its packaging to feature local imagery to promote its local produce.

East Street Arts: Space for artists

Case Study • Design Business Association, Design Effectiveness Awards, Silver, 2020

East Street Arts, a contemporary arts organisation and charity, increased funding and awareness in the UK with a rebranding of its logo formats.

Mother: Vending reinvented

Case Study • Design Business Association, Design Effectiveness Awards, Gold, 2020

Mother, a food and drink vending machine brand, launched its healthy vending machine across the UK with a design that used touchscreen technology to show consumers the nutritional information of their decisions.

Harvey Nichols: When food met fashion

Case Study • Design Business Association, Design Effectiveness Awards, Silver, 2020

Harvey Nichols, a luxury department store, increased sales and brand value in the UK by redesigning its packaging to mimic luxury cosmetics with the HN monogram and metallics.

Glasgow Life and Glasgow Sport (Glasgow City Council): I am the goal smashing – Glasgow Club rebrand

Case Study • Design Business Association, Design Effectiveness Awards, Gold, 2020

Glasgow Club, a gym brand, relaunched its brand to gain memberships across Glasgow in Scotland by launching a new colour palette and messaging system that changed perceptions of what a 'council gym' is.

UK business could rescue £550 million of lost profits in 2020

News • 03 June 2020

UK PLC is facing a huge financial blow from the effects of the coronavirus pandemic and the subsequent lockdown - but a new study from Ebiquity claims that simply by reallocating marketing spending, British businesses could rescue over half a ...

Heath & Heather: Health and happiness in a teacup

Case Study • Design Business Association, Design Effectiveness Awards, Bronze, 2020

Heath & Heather, a tea brand, grew market share and sales in the UK by launching new packaging that featured botanical imagery and colour-coded themes to promote the natural Britishness of the brand.

Barnsley Premier Leisure: Your Space

Case Study • Design Business Association, Design Effectiveness Awards, Silver, 2020

Barnsley Premier Leisure, a sports and leisure facility, increased memberships in the UK by creating a new brand identity and featuring real people in its imagery to better connect with its target.

TrueStart: Wild for Life

Case Study • Design Business Association, Design Effectiveness Awards, Silver, 2020

TrueStart, a coffee brand, expanded its distribution from sports-focused retailers to on-trade and its own café bar by creating the Wild for Life brand strategy and packaging design in the UK.

The Glengoyne Distillery: Experience nurtured and matured for 10 years

Case Study • Design Business Association, Design Effectiveness Awards, Gold, 2020

The Glengoyne Distillery, a Scottish distillery, launched a 10-year redesign of its distillery, which increased visitors and spend across Scotland.

Diageo: Guinness Hero Harps

Case Study • Design Business Association, Design Effectiveness Awards, Grand Prix, 2020

Guinness, an alcoholic drinks brand produced by Diageo, encouraged people to pick its brand at the bar across the UK, Ireland and Australia by launching a glowing golden harp at the point of sale.

Cottage Delight: Redesign – A celebration of variety and food discovery

Case Study • Design Business Association, Design Effectiveness Awards, Bronze, 2020

Cottage Delight, a gourmet food company, increased sales and revenue in the UK by rebranding its packaging with new colours and a bunting design, celebrating culinary discovery.

Dalston's Soda Co.: Soda with Soul – Rebrand

Case Study • Design Business Association, Design Effectiveness Awards, Silver, 2020

Dalston's, a soda brand, expanded in the UK by changing its bottle design to cans and developing a new look for each of its six flavours in striking multipacks.

Jubel: Creating cut through in the craft beer category

Case Study • Design Business Association, Design Effectiveness Awards, Bronze, 2020

Jubel, a beer brand, redesigned its brand packaging to represent how the product is cutting through the traditional beer category to increase sales in the UK.

McCormick: Reversing decline in a growing category

Case Study • Design Business Association, Design Effectiveness Awards, Silver, 2020

McCormick, a food company, increased sales and reach in the UK by redesigning its packaging to communicate the origins and flavour profiles of its ingredients.

Marks & Spencer: How Plant Kitchen has helped plant-based eating go mainstream

Case Study • Design Business Association, Design Effectiveness Awards, Bronze, 2020

Marks & Spencer, a supermarket chain, launched its range of plant-based food, Plant Kitchen, in the UK with blue themed packaging that celebrates the power of plants.

Flawsome!: From wonky to wonderful

Case Study • Design Business Association, Design Effectiveness Awards, Gold, 2020

Flawsome, a juice brand, redesigned its packaging and changed its name from Get Wonky in the UK to better promote its products made from flawed fruits and vegetables that would otherwise be wasted.

Honest Crust: Where eating good is doing good

Case Study • Design Business Association, Design Effectiveness Awards, Bronze, 2020

Samworth Brothers, a food manufacturing company, rebranded its Deli Bites brand to Honest Crust to reach increasingly health-conscious and environmentalist consumers in the UK.

Pipers: Living Life Boldly

Case Study • Design Business Association, Design Effectiveness Awards, Bronze, 2020

Pipers, a crisp brand, increased sales and distribution in the UK by redesigning its packaging to make its Piper the heart of the identity, alongside a range of bright colours.

Well & Truly: Rebrand – Say goodbye to sad snacks

Case Study • Design Business Association, Design Effectiveness Awards, Silver, 2020

Well & Truly, a gluten-free snack brand, increased distribution and sales across the UK by rebranding its packaging and approaching healthy snacking with a more positive attitude.

Anglian Water: Water Resource East – Future of Water

Case Study • Design Business Association, Design Effectiveness Awards, Bronze, 2020

Anglian Water, a water company, designed an event to show stakeholders in the UK what the future would look like without action.

Back to work … and the pub

News • 02 June 2020

Nearly two-thirds of Britons expect to return to work by the end of August, but they’re feeling uncomfortable about what awaits; before then, however, the prospect of going to the pub and nights out with friends top the list of what people are ...