News
•
16 August 2019
The UK addressable TV market is growing, with 40% of homes now addressable, and a new report from Sky AdSmart claims this channel delivers higher engagement and clear business results for advertisers.
Article
•
Michael Scantlebury, WARC Exclusive, August 2019
Looks at how colour triggers a response within the brain and how marketers can use this to market effectively, particularly on social media giant Instagram.
News
•
15 August 2019
Volkswagen and Philadelphia cheese are the first brands to fail the Advertising Standard Authority’s new rules on gender stereotyping in ads, which came into force in June, with industry bodies expressing surprise and concern at the bans.
Article
•
Paul Dyson, WARC Exclusive, August 2019
Data2Decisions conducted an analysis of 78 small brands and over 300 campaigns to understand the value of TV and other channels for small advertisers – defined as businesses whose brand size is less than 1% of the market leaders.
News
•
09 August 2019
Guardian Media Group’s turnaround plan appears to have paid off after the publisher of The Guardian and The Observer newspapers reported that revenue rose 3% to £224.5m in the last financial year, enabling it to hit its break-even ...
Case Study
•
Cannes Creative Lions, Bronze, Creative Strategy Lion, 2019
The Campaign Against Living Miserably (CALM), a charity, created a striking public installation in the UK to increase awareness of male suicide and suicide prevention.
Case Study
•
Cannes Creative Lions, Bronze, Creative Strategy Lion, 2019
Gillette, a razor and shaving products brand, created the TREO razor in the UK to bring a better experience to men who can no longer shave for themselves.
Opinion
•
BrandIndex, August 2019
In July, EuroMillions achieved the highest uplift in Ad Awareness of any brand in the UK, followed in second place by its closely-linked parent company The National Lottery.
News
•
02 August 2019
The Face, the seminal British magazine born in a troubled 1980 before folding in 2004, is returning in an equally troubled 2019, with its first print edition due to drop this month.
Article
•
Tim Mason, Admap, August 2019
Discusses how loyalty schemes have changed in the digital environment and what brands should be doing to maximise customer loyalty both online and in-store.
News
•
30 July 2019
UK adspend rose 4.2% year-on-year to reach £6.0bn in Q1 2019 according to the latest figures from the Advertising Association and WARC published today.
News
•
29 July 2019
It’s an unlovely portmanteau, but ‘bleisure’ – the practice of combining business travel and leisure travel into one trip – is growing significantly, according to Expedia.
News
•
29 July 2019
KFC, the QSR chain, has taken its campaign to tackle negative perceptions of the brand – focusing on its taste compared to the numerous copycat brands on the UK high street – into cinemas.
Article
•
Sam Peña-Taylor, WARC Exclusive, July 2019
The Face, the original lifestyle magazine born in London 1980 before folding in 2004, has returned with the same original purpose and a new media strategy.
Article
•
Low Lai Chow, Event Reports, Mumbrella Asia Travel Marketing Summit, May 2019
The rise of ‘bleisure’ – the combination of business and leisure travel – is a “massive opportunity” for marketers, says Gianluca Armando, APAC director of Group Media Solutions at Expedia.
News
•
19 July 2019
Digital Cinema Media (DCM), the company responsible for selling 82% of cinema ads in the UK, has reported a 12% increase in year-on-year adspend in the first half of 2019 and that it expected “huge audiences” in the second half.
Article
•
Alex Brownsell, Event Reports, Programmatic Pioneers Summit, May 2019
Mattress-in-a-box brand adopted a new approach to dynamic creative to improve the effectiveness of its performance marketing.
Article
•
Tim Elkington, WARC Exclusive, July 2019
Explores the practical steps that brands can take to optimise the attention levels their ads create.
Research Paper
•
Christos Themistocleous , Anastasios Pagiaslis, Andrew Smith and Christian Wagner, International Journal of Market Research, Vol. 61, No. 4, 2019, pp. 394-407
This article presents the results of an exploratory study comparing interval-valued scales (IVSs) and semantic differential scales (SDSs).
Article
•
Lisa Edgar, Nicola Stenberg and Alistair McQueen, International Journal of Market Research, Vol. 61, No. 4, 2019, pp. 447-451
This conference note examines how application of academic theory can be practically applied in the financial services sector to increase women’s participation in pension schemes.
Article
•
Brian Carruthers, Event Reports, MRS The Future of B2B Research, June 2019
Over five years Fujitsu’s Voice of the Customer program has become central to how the IT hardware and services giant operates.
News
•
12 July 2019
The Body Shop, the health and beauty manufacturer and retailer, is making activism a core part of its business – extending all the way from marketing messages to the commercial brand proposition.
News
•
11 July 2019
At a time when it has never been more challenging to make sense of all the data that swirls around a brand, and simultaneously never been more possible to do so, marketers need to understand the fundamentals of data-driven storytelling.
News
•
10 July 2019
The concept of ‘premium’ is a complex one, comprising both rational factors and emotional responses, all of which makes the creation of a premium product fraught with difficulty, but there are some common traits for brands to build on.
News
•
09 July 2019
Monzo, the UK-based fintech, continues to add customers both in the UK and now the US, but profits are yet to arrive as the challenger bank invests in staff and increased marketing spend.
