News
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18 January 2021
In response to the current levels of redundancy, MG OMD has launched a media foundation course, covering core media disciplines and making this training available to the UK advertising industry.
Opinion
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Chiara Manco, January 2021
WARC’s Chiara Manco uncovers learnings from past winners of the APG Creative Strategy Awards.
Opinion
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Rob Clapp, January 2021
This month: how regulation may challenge Facebook’s reliance on Instagram and WhatsApp, how FMCG brands are growing in China, and the role of digital audiences for publishers.
Data
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Rob Clapp, WARC Data Points, January 2021
An overview of how Muslim consumers in the UK feel about supermarket aisles and activations.
News
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11 January 2021
The UK’s Competition and Markets Authority will investigate whether Google’s plan to disable third-party cookies on its Chrome browser would cause ad spend in the country to become even more concentrated in the advertising giant’s hands.
Article
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Trajectory, Research on WARC, January, 2021
This report by Trajectory looks at how the COVID-19 pandemic has had a huge impact on daily life, particularly in terms of location and proximity.
News
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08 January 2021
If 2020 taught us anything, it was to be flexible.
Opinion
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Alex Brownsell, January 2021
Despite strong evidence supporting the effectiveness of audio advertising, many brands appear unwilling to invest in the medium, writes Alex Brownsell.
Data
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Rob Clapp, WARC Data Points, January 2021
An overview of OTT TV content consumption by device and consumer preference for different ad loads.
News
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07 January 2021
Brands looking to compensate for a loss of reach through traditional broadcast TV are turning to digital platforms; but they need to be wary of the quality and cost of that incremental reach, as the experience of Direct Line Group shows.
News
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06 January 2021
Discovery is betting on its €1.
Article
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Tom Roach, Research on WARC, January, 2021
Using Test Your Ad data from System1, this research provides advice to help scale-ups who are considering using TV advertising for the first time, a decision that can be riven with uncertainty.
News
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05 January 2021
When the pandemic and lockdown hit the UK, the research team at the Nationwide Building Society didn’t wait for a brief but began a diary project which is informing future strategy in several areas.
News
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05 January 2021
Lockdown restrictions boosted UK grocery sales during December as many people, unable to visit pubs and restaurants, upgraded their spending on products to consume at home.
Data
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Rob Clapp, WARC Data Points, January 2021
An overview of purchase drivers and livestream consumption across seven countries (Brazil, China, France, Germany, India, the UK and the US).
Article
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DVJ Insights, Research on WARC, January, 2021
The DVJ Brand Growth Study is a global, large-scale, continuous study among marketers and consists of two components: qualitative interviews with CMOs and marketing directors and an annual quantitative study amongst people working in marketing, media, and advertising.
Article
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DVJ Insights, Research on WARC, January, 2021
The COVID-19 crisis prompted heavy use of the word 'together' in advertising, to convey empathy.
Article
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Trajectory, Research on WARC, January, 2021
Trajectory has gathered extensive data on COVID-19's impact on consumer behaviour and psychology.
News
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21 December 2020
Specsavers, the British optician and audiologist increased sales by using first-party data yielded from its online appointment-booking tool to prompt patients overdue for an eye test, reducing empty appointment slots and growing sales.
News
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21 December 2020
Unless negotiators come up with a last-minute trade agreement, the Brexit transition period between the UK and the EU ends on December 31, with far-reaching consequences for wine brands and traders, who may have to realign to the marketing-led approa
News
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18 December 2020
The extent to which grocery spending habits in the UK have shifted because of the impact of COVID-19 is revealed in new data from Nielsen for The Grocer’s annual Top Products survey.
Data
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Rob Clapp, WARC Data Points, December 2020
An overview of the share of audiences who consider watching content on YouTube the same as watching TV across six European countries and the United States.
Article
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Alex Brownsell, WARC Exclusive, December 2020
UK insurer Direct Line Group tested digital platforms to plug a gap in its audience reach.
Data
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Rob Clapp, WARC Data Points, December 2020
An overview of consumers who have made a purchase via social media in the past six months across 11 markets.
Opinion
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Christian Polman, December 2020
2020 has been a challenging year for almost every industry. Organisations have put a necessary focus on cutting costs to survive the period of turmoil – the effects of which continue to reverberate across business and society. As the full economic toll of COVID-19 continues to sink in, there’s little doubt that one major casualty has been the marketing and media industry, as the last IPA Bellwether report showed .
