News
•
21 January 2020
Global set out its plan to combine its outdoor assets with its radio and audio portfolio last week; speaking exclusively to WARC, Ollie Deane, Global’s director of commercial digital, argues that both channels dovetail in their ability to engage ...
News
•
20 January 2020
Almost a quarter (23%) of all new food product launches in the UK last year were labelled as vegan, up from 17% in 2018, confirming that the meat-free consumer trend is growing apace, a new report from Mintel has revealed.
News
•
15 January 2020
December’s clear general election result appears to have eased marketers’ concerns and renewed optimism about the year ahead, according to the latest IPA Bellwether Report.
News
•
08 January 2020
For all of the progress that fintechs have brought in terms of what banking products could and should feel like, new data show that very few people are using these services as their main bank and shines a light on the UK’s mobile banking behaviour.
News
•
07 January 2020
Pizza Express sells more pizzas through supermarkets than through its own restaurants and is, according to an industry analyst, an exemplar of a trend towards diversification among chain restaurants.
Article
•
Shazia Ginai, WARC Exclusive, January 2020
An overview of neuroscience research into the impact of context on advertising effectiveness.
News
•
06 January 2020
Discount retailers are more likely to be effective anchor stores in the UK’s high streets and shopping centres than traditional department stores, according to a new analysis that quantifies the effect of opening a Primark store.
Opinion
•
Matt Hamilton, January 2020
Cinema may find itself an unlikely beneficiary of the battle to de-throne Netflix as the leading global content streaming business, writes Matt Hamilton, Head of AV, Wavemaker Imagine a world without Netflix.
Article
•
Brian Carruthers, Event Reports, Digital Transformation Conference, November 2019
Aviva, the British insurance multinational, is adapting its thinking around customer experience questions and adopting terminology and processes that have helped to show the boardroom the importance of CX.
Research Paper
•
Helen R. Robinson and Stavros P. Kalafatis, Journal of Advertising Research, Digital First, December 2019, pp. 1-20
This article examines selected drivers of multiple media use, to investigate why individuals choose to multitask with media.
News
•
24 December 2019
Veganuary, the campaigning organisation, has more than doubled the number of people who have pledged to try a vegan diet for the first month of the year and is extending its campaign into Germany, the US and Chile.
News
•
23 December 2019
Consumers around the world anticipate some form of personalisation when it comes to brand interactions, but expectations differ widely by geography, category and by type of personalisation.
News
•
20 December 2019
Brand trust and the use of personal data is a hot topic, and while this may often relate to how marketers are using data in social media, not many are thinking about how they use ‘dark social’ in their campaigns.
News
•
20 December 2019
“Too much choice” is the lament of British viewers faced with a growing array of SVOD options, and new research indicates a high level of inertia among existing subscribers.
Article
•
Sam Peña-Taylor, Event Reports, Festival of Marketing, October 2019
English Premier League football club Everton has undertaken a wide-scale listening exercise with its fans to better understand how to engage the broad range of people who support it.
Article
•
Research on WARC, December 2019
Looks at how 2020 is the year programmatic in digital out-of-home becomes a staple in digital campaigns as the scope of what is possible becomes apparent.
News
•
17 December 2019
Starling Bank, the five-year old, mobile-only challenger bank, is boosting its brand-building efforts as it looks to move beyond its start-up status and become a significant player in the market.
News
•
16 December 2019
Voice hasn’t taken off in the way many people expected but if it’s merely languishing in Gartner’s oft-quoted “trough of disillusionment” – the lull after hype and before mainstream acceptance – then 2020 could see a rapid escalation, according to ...
Article
•
Gabe Morazan, WARC Exclusive, December 2019
Looks at how brands can use newfound data awareness to actually drive improved digital experiences for their users.
News
•
13 December 2019
Arcadia, owner of high street fashion brands like Topshop, is re-evaluating its marketing approach, after it found its focus on short-term performance ads was not as successful as it had thought.
News
•
12 December 2019
Depop, the genre-defying peer-to-peer, social, vintage shopping app uses its small team to sprint its marketing efforts, reacting to the user-generated content that powers the site.
News
•
11 December 2019
Christmas advertising in the UK sets the bar for what more brands should be doing year-round, according to Kantar: eight out of ten Christmas ads use a story, as opposed to just four in ten that use stories in the rest of the year.
Article
•
Anna Hamill, Event Reports, MAD//Fest London, November 2019
Starling Bank, a digital-only challenger bank in the UK, is disrupting the banking category by thinking about customer experience and brand building differently.
Article
•
Benoit Cacheux, WARC Exclusive, December 2019
Outlines research into consumer expectations around personalised advertising, shopping experiences and customer services.
News
•
10 December 2019
The consultancy’s media, tech, and telecoms predictions for the coming year include ad-supported video on demand taking one in every 10 pounds of ad revenue in the UK next year.
