Article
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Chris Pearce, WARC Exclusive, December 2019
Consumers are embracing online commerce in record numbers, and brands need to optimise their online path to purchase in response.
News
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05 December 2019
Scottish distiller William Grant successfully appealed to a non-traditional audience of younger, tech-savvy drinkers with a novel use of data to not only create a new product but also to inform the marketing.
Article
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Stefano Maggi, WARC Exclusive, December 2019
While social media analytics are easily trackable, a huge amount of sharing traffic is ‘dark’ and shared person to person.
Article
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Heather Andrew, Helen Haines and Shaun Seixas, International Journal of Market Research, Vol. 61, No. 6, 2019, pp. 588-600
In this article, Heather Andrew and Dr Shaun Seixas of Neuro-lnsight, and Helen Haines from Ocean Outdoor explain how modern brain imaging technology can be applied to measure people's emotional, subconscious responses to different forms of outdoor media, from static paper and paste posters to multisensory advertising screens.
Article
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Daniel Nunan and Anca C. Yallop, International Journal of Market Research, Vol. 61, No. 6, 2019, pp. 585-587
This article examines the history of the market research sector and how it can provide value. There is increasing interest in the history of market research in the UK.
News
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03 December 2019
People are increasingly concerned about the environment, with a majority of UK consumers claiming to reject brands whose environmental reputation falls short of their expectations.
Article
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Research on WARC, December 2019
YouGov and the7stars joined forces to investigate the most fondly remembered parts of culturalhistory – and unpick exactly why the nation looks back on its past with rose-tinted glasses.
Article
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Asad Dhunna, Admap, December 2019
Pride is attracting a wave of interest from brands looking to connect with the LGBT+ community.
News
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03 December 2019
Whether attempting to capitalise on a short-term fad, or redirect investment toward a long-term trend, a startup has developed a technique to find the signals in vast quantities of unstructured social data that claims 90% accuracy at a six-month ...
Article
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Daren Poole, Admap, December 2019
Christmas is the height of the advertising year in many Western markets.
Case Study
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MRS Awards, Finalist, MRS Award for Business-to-Business Research, 2019
The University of Warwick, a university in the UK, developed its mental wellbeing audit to help employers listen to their employees and give them relevant insights to help accelerate change.
Case Study
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MRS Awards, Finalist, MRS Award for Insight Management, 2019
Dixons Carphone, a multinational electrical and telecommunications retailer, created the Customer Matters programme in the UK, which uses digital first research to underpin decision-making.
Case Study
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MRS Awards, Finalist, MRS Award for Innovation in Data Analytics, 2019
Looks at how an artistic and cultural venue moved beyond its current customer base and tapped into new audiences to understand and engage potential audiences in the UK.
Case Study
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MRS Awards, Finalist, Virginia Valentine Award for Cultural Insights, 2019
GlaxoSmithKline, a pharmaceutical company, combined anthropological thinking and ethnography to reveal a different slant on cultural insight, which has had a dramatic impact on GSK healthcare brands in India and China.
Case Study
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MRS Awards, Finalist, MRS Award for Insight Management, 2019
Barclays UK, a banking brand, built upon its existing customer experience research platform to revolutionise the insights it provides through customer feedback dashboards in the UK.
News
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02 December 2019
Marketers have made considerable progress to become more data-driven, yet there remain numerous barriers preventing them from getting the most out of data, a new survey has revealed.
Case Study
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MRS Awards, Finalist, MRS Award for Innovation in Data Analytics, 2019
Brown-Forman, a spirits and wine company, mixed consumer research with a bespoke predictive model to identify the best serve that would help grow sales of one of its drinks in the UK.
Case Study
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MRS Awards, Finalist, Virginia Valentine Award for Cultural Insights, 2019
Lloyds Banking Group, a retail and commercial bank, looked into the representation of certain groups in its ads in an effort to promote more diversity in advertising in the UK.
Case Study
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MRS Awards, Finalist, MRS Award for New Consumer Insights, 2019
GlaxoSmithKline (GSK), a pharmaceutical company, used deep ethnographic research to uncover what it is like to live with persistent pain, increasing empathy among clinical and market research professionals in the UK and Germany.
Case Study
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MRS Awards, Finalist, MRS Award for Media Research, 2019
Twitter, the social media app, found that co-ordinating media campaigns across Twitter and TV in the UK drives double digit lifts across a range of brand metrics.
Case Study
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MRS Awards, Finalist, MRS Award for Financial Services Research, 2019
Open Banking, a government agency initiative, developed, launched and scaled Open Banking in the UK using a curated suite of research methodologies to inform customer experience guidelines.
Case Study
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MRS Awards, Finalist, MRS Award for Public Policy/Social Research, 2019
PwC, a multinational professional services network, launched the Future of Government project, an ambitious effort to ask serious questions about what kind of a society we want Britain to be.
Case Study
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MRS Awards, Winner, MRS Award for Insight Management, 2019
Macmillan Cancer Support, a charity, created an online synthesis of evidence that draws on a range of data to provide better insights on people living with cancer for its staff in the UK.
Case Study
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MRS Awards, Finalist, MRS Award for Healthcare Research, 2019
Bayer, a pharmaceutical company, increased understanding of chronic pain sufferers in the UK by launching a Virtual Reality study and a Patient Empathy Workshop.
Case Study
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MRS Awards, Finalist, MRS Award for Innovation in Data Analytics, 2019
ArchDaily.com, a weblog covering architectural news, projects, products and events, created big data forecasts and an online forecasting dashboard to inform its content strategy in the UK, based on better insights.
