Article
•
Research on WARC, September 2019
The demise of the high street has been widely reported in the media in recent years but ‘the death of the high street’, doesn’t quite capture the situation accurately.
Article
•
Nicole Lonsdale, WARC Exclusive, October 2019
The digital revolution has made its presence felt across multiple industries, and today’s consumers interact with a vast array of technologies, particularly when they’re out of home.
News
•
15 October 2019
The Financial Times’ digital ads strategy following the introduction of the General Data Protection Regulation appears to have been a formula for success, bringing about a healthy spike in programmatic ad revenue.
News
•
10 October 2019
As concerns over the negative impacts of social media grow, young people appear to be taking a lead in cutting back on time spent online, and even deleting apps they feel most worried about.
Opinion
•
Emily Alcorn, October 2019
Talon Outdoor’s latest study with Benchmarketing highlights the evolving effectiveness of digital OOH.
Article
•
Jack Miles, WARC Exclusive, October 2019
Considers how tech marketers will need to address The 5th Wave of Computing – the convergence of the internet of things, artificial intelligence and 5G.
News
•
09 October 2019
Growth in financial services is now digital experience-led and legacy players urgently need to both build and communicate a superior digital experience, according to research from Publicis Sapient.
News
•
08 October 2019
In yet another sign Netflix has brought radical change to the way viewers consume streamed content, the BBC’s iPlayer is to be given a complete revamp.
News
•
08 October 2019
Social video app TikTok has publicly stated that it will not allow paid ads that promote a political agenda on its platform, reiterating the terms set out in an existing policy.
Article
•
Alex Brownsell, Event Reports, The Specialist Work’s What’s Possible 2020 conference, September 2019
Addresses some common misperceptions about OOH media which has changed significantly over the past few years.
Opinion
•
Mike Teasdale, October 2019
Ads can’t change the world by themselves – that’s not their point – but they are far more effective if they reflect the world the audience aspires to.
News
•
04 October 2019
Facebook’s reputation as the go-to, most important mobile app has witnessed a marked decline in the US, the UK and five north European markets over the past couple of years, according to new research.
Opinion
•
Paul Feldwick, October 2019
This article is part of a series of articles from October's edition of Admap on winning in the era of brand experience.
Opinion
•
Lucy Aitken, October 2019
The online fashion retailer’s Love Island link-up shows a textbook example of how to plan for reach, writes WARC’s Lucy Aitken.
Article
•
Anna Hamill and Dom Boyd, Admap, October 2019
Looks at how, in 2018, TSB Bank – one of the UK’s leading challenger banks – experienced the most challenging year in its history and the lessons it learned from this experience.
Article
•
Mike McCann, Admap, October 2019
Mike McCann, senior strategist at Publicis Sapient, answers key questions on the importance of measuring customer experience and the challenges marketers may face.
Article
•
Fiona Blades, Admap, October 2019
Looks at the hot topic of customer experience and how it may be time to embrace brand experience, ensuring every brand encounter is building a distinctive and positive narrative for the brand.
Article
•
Darren Coleman, Admap, October 2019
Details how to structure brand experience building initiatives by demystifying the brand experience building process.
Article
•
Mike McCann and Neil Dawson, Admap, October 2019
Looks at the major gaps in measurement of brand business outcomes when it comes to customer experience and how marketers can address them.
News
•
03 October 2019
Christmas ads impact shopper behaviour, inspiring gift ideas and purchases, but a new survey cautions that shifting media consumption patterns, especially around streaming and mobile, mean marketers will have to think carefully about their media ...
Opinion
•
WARC, October 2019
Melissa Weston is marketing lead UK & Ireland for the fashion e-commerce Zalando. She talks to WARC about the company’s marketing strategy and its tech investments, and how it plans to be a starting point for fashion.
Opinion
•
BrandIndex, October 2019
This month, Apple’s iPhone achieved the highest uplift in Ad Awareness of any brand in the UK with a +7.9 change Made in the company’s clean and crisp style, Apple’s latest advert displays the key features behind Apple’s newest range of iPhones, including enhanced cameras, facial recognition technology and the fastest processing chip ever used in a mobile phone.
Article
•
Sam Peña-Taylor, WARC Exclusive, October 2019
DTC brands are coming for retail – or so we hear; research from the IAB explores the characteristics that set these brands apart and what incumbents can learn.
Opinion
•
Pete Buckley, September 2019
Pete Buckley, Communications Planner at Facebook, outlines five key take-outs from the IPA’s new report on the UK’s commercial media landscape.
Article
•
Chelsea Horncastle, WARC Exclusive
Voice assistants have grown in popularity over in recent times, and with a wealth of data on people’s adoption, usage and openness to smart technologies, brands can create valuable experiences.
