This case study explores how HORNBACH, the German DIY store, ran a campaign in several markets across Europe to emphasise how satisfying gardening and backyard projects can be, despite how 'uncomfortable' they may look.
SABRE Awards, Gold, EMEA, Technology Software and Services, 2017
T-Systems Slovakia, an IT services and consultancy company, was able to directly engage IT workers in the Czech Republic, in order to coax them to move back home, through a disguised recruitment campaign.
SABRE Awards, Gold, EMEA, Public Affairs, 2017
The Slovak Insurance Association (SLASPO), an association for commercial insurance companies, was able to overturn a governmental law proposal by making higher insurance taxation a personal issue for every Slovakian.
European Association of Communications Agencies, Entrant, Euro Effies, 2010
As the economic downturn reached a peak in 2008–09, Lenor sought to roll out a new super-premium brand extension, the Parfumelle Collection, in 16 Eastern Europe markets, including the Czech Republic, Hungary and Poland.
European Association of Communications Agencies, Silver winner, Euro Effies, 2009
Amongst oral care brands in Europe, the gum care segment was underdeveloped, accounting for only 7%. However, 48% of adults claim to suffer from bleeding gums, but the general perception is that this is not a problem.
European Association of Communications Agencies, Bronze winner, 2006
With objectives of attaining 10 percent higher awareness, brand positioning, and market share, Generali launched its “Under the Wings of the Lion” insurance campaign in Central and Eastern Europe (CEE).
European Association of Communications Agencies, Gold winner, 2006
Breaking with category communication standards, coming up with insightful strategy and connecting with consumers on an emotional level allowed Discreet to win over the Central and Eastern European marketplace.