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Canada

Canada is a major advertising market, and is in the top 20 markets worldwide. It has a well established marketing industry, including the annual CASSIES effectiveness awards. Investment in digital channels in Canada is relatively high compared with other markets, and has already overtaken investment in TV advertising.

Key Reading

Important papers from across the Warc database

Bensimon Byrne research on Canadian attitudes towards the economy. Major trends in the report include major concerns over rising costs and stagnant incomes and how this is affecting consumption habits.
Listing the cultural considerations for brands seeking to cut through in Francophone Canada.
Predicted advertising expenditure across 12 key markets, including Canada, for the next two years.
The CASSIES aim to recognize, reward and improve the business effectiveness of advertising in Canada.

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