Advertising best practice, evidence and insights

Why in-app ad fraud should keep marketers awake at night

Article • Gabey Goh, WARC Exclusive, July 2019

In-app advertising fraud should be a source of major concern for marketers, both from an expenditure and brand safety perspective.

Mastering momentum in Asia Pacific

Article • Research on WARC, July 2019

Looks at the challenge of sustainable growth, finding that fewer than 6% of global brands grow market share over the first year.

Mars PEDIGREE: SelfieSTIX

Case Study • Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2019

PEDIGREE, a pet food company, raised brand awareness and sales of DentaSTIX with an innovation allowing New Zealand users to take selfies with their dogs – using DentaSTIX and the accompanying SelfieSTIX.

Netsafe New Zealand: Re:Scam – The World's Most Unhelpful Chatbot

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Netsafe, a non-profit organisation that focuses on online safety, tackled global cyber crime using a computer-generated bot that "re-scammed" the scammers.

New Zealand Lotteries: Lotto Imagine

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Lotto New Zealand, a Crown entity that operates nationwide lotteries in New Zealand, increased annual sales with an ad that featured two friends who split the winnings of a Powerball lottery.

New Zealand Police: The World's Most Entertaining Recruitment Video

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

New Zealand Police, the national police force of New Zealand, increased applications in New Zealand by releasing a recruitment video that featured a huge police chase with 70 real police officers.

How Asian consumers view globalisation

News • 03 June 2019

A McCann Worldgroup study has revealed that Asian consumers are more individualistic, pro-globalisation, and more suspicious of social media than ever.

How Westfield shifted its customer focus

News • 27 May 2019

Renaming its 41 shopping centres across Australia and New Zealand “living centres” is part of a radical rethink by Westfield, which has shifted its customer focus to include shoppers as well as tenants.

How mall giant Westfield flipped on customer centricity

Article • Brooke Hemphill, Event Reports, Mumbrella Retail Marketing Summit, March 2019

Previously shopping mall giants Westfield focused only on its retail tenants, but by re-orienting around local communities and shoppers, the company has been able to create better customer experiences.

The importance of ethical AI

Article • Joseph Suriya, Admap, May 2019

Companies need to consider how they will ensure usage of Artificial Intelligence (AI) is not just effective from a business perspective, but also ethical.

APAC online video market to double by 2024

News • 26 April 2019

The online video market in Asia-Pacific is expected to double in size over the next five years, as the explosive growth of screens and smart devices, boosted by mobile broadband connectivity, drives digital growth across the region.

2019's Best of the Best in Asia-Pacific

News • 23 April 2019

Mindshare Shanghai and Colenso BBDO Auckland top the agency rankings in two new WARC Best of the Best reports which showcase the best campaigns and companies in Asia and Australia/New Zealand across creativity, effectiveness and media excellence.

Australia and New Zealand's top campaigns and companies 2019

Rankings • Rankings Articles, April 2019

Explore WARC’s pick of the Australian and New Zealand campaigns – and agencies working on campaigns in the region – that have performed best over the past year.

Netsafe New Zealand: Re:scam – The World's Most Unhelpful Chatbot

Case Study • Jack Murphy, WARC Awards, Gold, Effective Innovation, 2019

Netsafe, the New Zealand non-profit cyber-safety organisation, developed a tool (Re:scam) to fight back against the huge increase in cybercrime.

Following Christchurch, advertisers consider what’s next for social media and diversity

Opinion • Anna Hamill, April 2019

When a gunman killed 50 Muslim worshippers and seriously injured dozens more in the peaceful city of Christchurch, New Zealand, shock reverberated around the world that such an act could happen in a country best known for its spectacular landscapes and friendly people.

ANZA calls for international solidarity

News • 27 March 2019

The heads of the Association of New Zealand Advertisers and the Commercial Communications Council have published an open letter calling on the international advertising community to use its clout to force changes at Facebook.

Brands pull ads from Facebook and Google in wake of Christchurch attack

News • 20 March 2019

Several major brands in New Zealand are reported to have withdrawn advertising from Google and Facebook, or are considering doing so, following the livestreaming of the massacre in Christchurch last week that left 50 people dead.

Arnotts: Apocalypse Steve Hansen