Rankings
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WARC Effective 100, 2020
Netsafe, a non-profit organisation that focuses on online safety, tackled global cybercrime by using a computer-generated bot that ‘re-scammed’ the scammers.
Article
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Josie Tutty, Event Reports, Future TV Advertising Forum, February 2020
GroupM and Havas Media Group executives discuss the future of media agencies.
Rankings
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WARC Effective 100, 2020
The Movember Foundation, a charity for men’s mental health, increased donations in New Zealand by creating a debate about teenage boys and their mental health.
Rankings
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WARC Effective 100, 2020
Lotto, the New Zealand lottery operator, restored people’s faith in winning by showing them what they could do if they won.
Rankings
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WARC Media 100, 2020
Office for Seniors, a brand that provides information to seniors and the Government about the issues and concerns of older people, turned a simple pastime into a lifeline in New Zealand by launching a series of crosswords that used clues to highlight signs of abuse towards the elderly and encouraged them to seek help.
Rankings
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WARC Media 100, 2020
LifeDirect, a life insurance comparison site in New Zealand, encouraged Kiwis to compare and buy life insurance with the brand by killing off its brand mascot, Simon the Sloth.
Article
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Euromonitor Strategy Briefings, February 2020
A regional overview of video games in Asia Pacific, including leading companies and brands, forecast projections and country snapshots.
Case Study
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Case Studies on WARC, 2017
The Movember Foundation, a charity for men’s mental health, raised awareness of its cause and increased donations in New Zealand through a controversial campaign targeting high-school students.
News
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04 February 2020
The Stockholm-based fintech Klarna has launched in Australia with the backing of the Commonwealth Bank of Australia, which has invested $200 million into the company, famous for its buy-now-pay-later functionality.
News
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29 January 2020
Despite being the fastest growing economic region in the world, it’s a mixed outlook for adspend across APAC markets, according to the latest advertising spend forecasts from Dentsu Aegis Network (DAN).
News
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05 December 2019
Tencent has ramped up promotion of its suite of digital advertising tools to reach mainland Chinese consumers, as it eyes a larger slice of Australian and New Zealand marketing budgets.
Case Study
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Cheyenne Welham, WARC Media Awards, Entrant, Effective Use of Tech, 2019
New Zealand telecommunications brand Spark took a new approach to search engine marketing to sell more high-value mobile plans and strengthen its operating margins.
Case Study
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Rachel Leyland, James Davidson, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2019
Skinny Mobile, a no-frills telco from New Zealand, grew customer numbers, increased ARPU and tenure, and lifted consideration to an all-time high.
Case Study
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Rachel Leyland, WARC Media Awards, Silver and Path-to-Purchase and Effective Cross-Channel Measurement Special Awards, Effective Channel Integration, 2019
Skinny Mobile, a no-frills New Zealand telco, used an integrated channel approach to focus promotion on its data offering, instead of handsets, to deliver growth in the competitive Christmas period.
Case Study
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Tangrams Strategy & Effectiveness Awards, Bronze, 2019
The Movember Foundation, a charity that aims to tackle the biggest health issues faced by men, got men in New Zealand to talk about their mental health by creating an online survey, the Mensus, which gave them tailored messages to send to friends based on their answers.
Research Paper
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Colleen Ryan and Jane O'Loughlin, ESOMAR, Fusion, 2019
Looks at how the EECA (Energy Efficiency and Conservation Authority), whose role is to improve the energy efficiency of New Zealand homes and businesses, took a holistic approach to tackling climate change.
Article
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Low Lai Chow, Event Reports, E-commerce Expo Asia, October 2019
Research by Dotdigital shows that ineffective digital practices are a key barrier to APAC retailers taking concrete steps towards effective omnichannel marketing.
Article
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Greg Paull, Admap, November 2019
Presents five ways APAC CMOs can chase growth through partnerships.
Case Study
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Jay Chiat Strategic Excellence Awards, Honor, National Strategy, 2019
Life Direct, a life insurance comparison site in New Zealand, encouraged Kiwis to compare and buy life insurance with the brand by killing off its brand mascot, Simon the sloth.
Article
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Rakuten Marketing, October 2019, Research on WARC
According to eMarkerter, the global e-commerce market is forecasted to grow 21% in 2019 to $3.54 trillion, with the Asia-Pacific (APAC) region alone accounting for 64% of total e-commerce sales worldwide this year – a 25% year-on-year growth.
Article
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WARC Exclusive, October 2019
Summarises current thinking about how to advertise effectively in the APAC region, given the current sense that advertising is not driving the growth it should be.
Case Study
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Case Studies on WARC, Creative Effectiveness Winner, 2019 Spikes Asia
PEDIGREE, a pet food company, raised brand awareness and sales of DentaSTIX with an innovation allowing New Zealand users to take selfies with their dogs – using DentaSTIX and the accompanying SelfieSTIX.
Data
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WARC Data, September 2019
Summarises the findings of WARC's latest mobile marketing survey, conducted across APAC on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
Case Study
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SABRE Awards, Asia-Pacific, Australia/New Zealand, Gold, 2019
Perpetual Guardian, a local fiduciary services company, improved the wellbeing and productivity of its employees by trialing a four-day working week in New Zealand.
News
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09 September 2019
Rugby fans from Japan and Australia are the most enthusiastic in Asia Pacific, according to a new study that uses stadium attendance data to profile supporters of the game, but interest in the game extends beyond those countries taking part in the ...
