News
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28/09/2020
The hard-hit travel sector has started exploring digital tourism experiences but marketers doing so need to consider the mindset or reason for travel rather than traveller types or specific audiences.
News
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23/09/2020
New flight booking data released by Amadeus, reveals that the COVID-19 pandemic has shortened flight booking lead times in the Asia Pacific (APAC) region significantly, with bookings made 17 days later on average during the pandemic, compared to ...
News
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17/09/2020
Three-quarters of consumers across Asia-Pacific (75%) prefer brands that offer discounts and benefits to frontline health workers, while 73% stated they want brands to include information on how they are responding to COVID-19 and to communicate ...
Article
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Matthew Moran, WARC Exclusive, September 2020
TBWA’s Matthew Moran offers a walkthrough of Tourism New Zealand’s PLAY NZ campaign and explores how tourism marketing can embrace new ways of storytelling.
News
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04/08/2020
While Microsoft seems at first sight an unlikely candidate to acquire a big chunk of the English-speaking operations of TikTok, there are several reasons why the enterprise software and services business is having another go at the consumer market.
Opinion
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James Tucker, July 2020
Search for the best content solution that integrates into culture, advises Colenso BBDO’s James Tucker, who worked on the DB Export campaign that took the Grand Prix in the Effective Content Strategy category at this year’s WARC Awards.
News
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24/06/2020
Omnicom-owned network BBDO has had two agencies named as regional agencies of the decade at Cannes Lions, with Colenso BBDO taking the Pacific regional prize, while AlmapBBDO takes the Latin American gong.
News
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19/06/2020
Despite being one of the hardest hit industries, the hospitality sector remains positive in its outlook, anticipating recovery to begin as early as Q4 of this year.
Article
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Rory Gallery, Ed Gunn, Daisy Conroy-Botica, Callum Orr, Nick Salter, Research on WARC, Special Group, June 2020
A snapshot by Special Group of what happens when people try to return from almost two months in isolation to a brave new world.
Opinion
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Jason Mander, May 2020
As more countries begin to ease their Covid-19 restrictions, there’s one inevitable question that everyone is asking: what does the “New Normal” look like? Clearly, we can’t just assume that behaviours newly acquired or significantly boosted during an unprecedented crisis will automatically continue afterwards.
News
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05/05/2020
As the COVID-19 outbreak continues to spread in Europe and the US, consumer behaviour is changing rapidly in response, new data shows.
Article
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Trustworthy Accountability Group, Research on WARC, April 2020
Focuses on discovering rates of both General Invalid Traffic (GIVT) and Sophisticated Invalid Traffic (SIVT).
Case Study
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Jemma Wight, Sue-Ellen Atherton, Andrew Cornell, WARC Awards, Entrant, Effective Content Strategy, 2020
Banking and financial services company ANZ created a content marketing strategy centred on a newsletter encompassing articles, videos and podcasts to communicate with its global retail investor base.
Case Study
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Hanna Lubin, WARC Awards, Entrant, Effective Content Strategy, 2020
Luxury automotive brand Bentley changed perceptions of a new younger audience in the UK through the use of innovative, compelling content.
Case Study
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Ahmad Salim, James Tucker, WARC Awards, Grand Prix and Best Multiplatform Award, Effective Content Strategy, 2020
Beer brand DB used a multiplatform takeover encompassing TV, radio, print, digital, social and experiential to launch its DB Export Gold Extra Low Carb beer in New Zealand.
Case Study
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Courtney Lock, WARC Awards, Bronze, Effective Content Strategy, 2020
Engineering, design and advisory company, Aurecon, harnessed the power of the podcast to strengthen its brand and widen its audience in Australia, New Zealand, Asia and the Middle East.
Case Study
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Hayley Pardoe, Ahmad Salim, WARC Awards, Silver, Effective Innovation, 2020
Canine oral care product DentaSTIX took an innovative approach to improve its relevance and drive purchase in New Zealand.
Article
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Josie Tutty, Event Reports, Future TV Advertising Forum, February 2020
GroupM and Havas Media Group executives discuss the future of media agencies.
Rankings
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WARC Effective 100, 2020
Netsafe, a non-profit organisation that focuses on online safety, tackled global cybercrime by using a computer-generated bot that ‘re-scammed’ the scammers.
Rankings
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WARC Effective 100, 2020
The Movember Foundation, a charity for men’s mental health, increased donations in New Zealand by creating a debate about teenage boys and their mental health.
Rankings
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WARC Effective 100, 2020
Lotto, the New Zealand lottery operator, restored people’s faith in winning by showing them what they could do if they won.
Rankings
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WARC Media 100, 2020
Office for Seniors, a brand that provides information to seniors and the Government about the issues and concerns of older people, turned a simple pastime into a lifeline in New Zealand by launching a series of crosswords that used clues to highlight signs of abuse towards the elderly and encouraged them to seek help.
Rankings
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WARC Media 100, 2020
LifeDirect, a life insurance comparison site in New Zealand, encouraged Kiwis to compare and buy life insurance with the brand by killing off its brand mascot, Simon the Sloth.
Case Study
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Case Studies on WARC, 2019
Warehouse-style supermarket PAK’nSAVE maintained its perception as New Zealand’s lowest-priced supermarket through an eight-year-long campaign featuring Stickman, a character representing the brand’s values.
Article
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Euromonitor Strategy Briefings, February 2020
A regional overview of video games in Asia Pacific, including leading companies and brands, forecast projections and country snapshots.
