News
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05 December 2019
Tencent has ramped up promotion of its suite of digital advertising tools to reach mainland Chinese consumers, as it eyes a larger slice of Australian and New Zealand marketing budgets.
Case Study
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Cheyenne Welham, WARC Media Awards, Entrant, Effective Use of Tech, 2019
New Zealand telecommunications brand Spark took a new approach to search engine marketing to sell more high-value mobile plans and strengthen its operating margins.
Case Study
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Rachel Leyland, James Davidson, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2019
Skinny Mobile, a no-frills telco from New Zealand, grew customer numbers, increased ARPU and tenure, and lifted consideration to an all-time high.
Case Study
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Rachel Leyland, WARC Media Awards, Silver and Path-to-Purchase and Effective Cross-Channel Measurement Special Awards, Effective Channel Integration, 2019
Skinny Mobile, a no-frills New Zealand telco, used an integrated channel approach to focus promotion on its data offering, instead of handsets, to deliver growth in the competitive Christmas period.
Case Study
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Tangrams Strategy & Effectiveness Awards, Bronze, 2019
The Movember Foundation, a charity that aims to tackle the biggest health issues faced by men, got men in New Zealand to talk about their mental health by creating an online survey, the Mensus, which gave them tailored messages to send to friends based on their answers.
Research Paper
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Colleen Ryan and Jane O'Loughlin, ESOMAR, Fusion, 2019
Looks at how the EECA (Energy Efficiency and Conservation Authority), whose role is to improve the energy efficiency of New Zealand homes and businesses, took a holistic approach to tackling climate change.
Article
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Low Lai Chow, Event Reports, E-commerce Expo Asia, October 2019
Research by Dotdigital shows that ineffective digital practices are a key barrier to APAC retailers taking concrete steps towards effective omnichannel marketing.
Article
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Greg Paull, Admap, November 2019
Presents five ways APAC CMOs can chase growth through partnerships.
Case Study
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Jay Chiat Strategic Excellence Awards, Honor, National Strategy, 2019
Life Direct, a life insurance comparison site in New Zealand, encouraged Kiwis to compare and buy life insurance with the brand by killing off its brand mascot, Simon the sloth.
Article
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Rakuten Marketing, October 2019, Research on WARC
According to eMarkerter, the global e-commerce market is forecasted to grow 21% in 2019 to $3.54 trillion, with the Asia-Pacific (APAC) region alone accounting for 64% of total e-commerce sales worldwide this year – a 25% year-on-year growth.
Article
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WARC Exclusive, October 2019
Summarises current thinking about how to advertise effectively in the APAC region, given the current sense that advertising is not driving the growth it should be.
Case Study
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Case Studies on WARC, Creative Effectiveness Winner, 2019 Spikes Asia
PEDIGREE, a pet food company, raised brand awareness and sales of DentaSTIX with an innovation allowing New Zealand users to take selfies with their dogs – using DentaSTIX and the accompanying SelfieSTIX.
Data
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WARC Data, September 2019
Summarises the findings of WARC's latest mobile marketing survey, conducted across APAC on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
Case Study
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SABRE Awards, Asia-Pacific, Australia/New Zealand, Gold, 2019
Perpetual Guardian, a local fiduciary services company, improved the wellbeing and productivity of its employees by trialing a four-day working week in New Zealand.
News
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09 September 2019
Rugby fans from Japan and Australia are the most enthusiastic in Asia Pacific, according to a new study that uses stadium attendance data to profile supporters of the game, but interest in the game extends beyond those countries taking part in the ...
Article
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Research on WARC, September, 2019
Presents findings from a study that analysed data of 60,000 rugby fans to provide deeper insights for sports administrators, event organizers, sponsors, tourism officials and marketers ahead of the Rugby World Cup.
News
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22 August 2019
The Asia Pacific region has overtaken Europe and the Middle East for in-app advertising impressions, according to a report from PubMatic.
News
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21 August 2019
A business focused on the wrong narrative and metrics, with marketing teams operating in silos, left little option but to “blow the whole thing up [and] start over”, according to the CMO of New Zealand retailer The Warehouse Group.
Opinion
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Luke Taylor, August 2019
Despite the opportunities of Southeast Asia’s mobile ecosystem, ad fraud is a major issue. TrafficGuard’s Luke Taylor explores some of the strategies that could help prevent it.
Article
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Gabey Goh, Event Reports, Advertising Week APAC, July 2019
The Warehouse Group, one of New Zealand’s leading retailers, successfully built out a performance marketing capability that enables it to reach consumers in smarter, and more targeted, ways.
News
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07 August 2019
Krispy Kreme tapped into a resurgence in 90s nostalgia for its 'Throwback Arcade' campaign, to celebrate the introduction of a limited-edition Throwback Party doughnut range.
Article
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Gabey Goh, Event Reports, Advertising Week APAC, July 2019
Krispy Kreme, the doughnut specialist, found success in Australia and New Zealand through using Instagram as a gaming platform.
Article
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Gabey Goh, WARC Exclusive, July 2019
In-app advertising fraud should be a source of major concern for marketers, both from an expenditure and brand safety perspective.
Article
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Research on WARC, July 2019
Looks at the challenge of sustainable growth, finding that fewer than 6% of global brands grow market share over the first year.
News
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24 June 2019
Ad fraud is still a major problem in Asia-Pacific, where mobile marketers were exposed to app install fraud worth US$650m from November 2018 to April 2019.
