Case Study
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Shehan Samarasinha, WARC Prize for Asian Strategy, Entrant, 2019
Colombo Municipal Council used the chanting power of monks to educate slum-dwellers who were unwittingly breeding dengue mosquitos near their homes on how to prevent it, in Sri Lanka.
Rankings
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WARC Media 100, 2019
Marmite, the food brand, set out to appeal to TV show lovers by creating a ‘spoiler blocker’.
Case Study
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Chamith Buthgumwa, WARC Media Awards, Entrant, Effective Use of Tech, 2018
Life insurance brand Softlogic Life created a virtual reality platform to speak to Sri Lankans, and get them walking, during the Buddhist festival of Vesak.
Case Study
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Mohenesh Chamith, WARC Media Awards, Gold, Effective Use of Tech, and Special Award for Most Scalable Idea, 2017
Insurance company Softlogic Life developed a SMS emergency hotline aimed to rescue the victims of floods during the monsoons in Sri Lanka.
Case Study
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Sanjeewa Warusawitharana, WARC Prize for Asian Strategy, Entrant, 2017
Sri Lankan liquefied petroleum gas supplier, Litro Gas, used a digital campaign to increase brand recognition among domestic consumers.
Case Study
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Dragons of Asia, Blue Dragon, Best in Sri Lanka, 2017
Sony Singapore made its sports headphone line, MDR Extra Bass, relevant to exercisers by portraying music as an exercise amplifier.
Case Study
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MMA Smarties, Silver, Messaging, 2017
This case study details how The Disaster Management Centre (DMC), the government-affiliated body to provide aid and rescue, introduced an SMS communication system as a means of contacting distressed individuals involved in floods in Sri Lanka.
Case Study
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SABRE Awards, Platinum, Asia-Pacific, 2017
Transparency International Sri Lanka (TISL), an NGO, partnered with media platforms to raise awareness of a new freedom of information law in Sri Lanka.
Case Study
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Praveena Perera, WARC Prize for Asian Strategy, Entrant, 2016
This case study shows how Iodex, a pain relief brand, created a diametrically opposite campaign to the market leader, in order to stand out from the crowded market and directly communicate to Sri Lankans.
Case Study
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WARC Prize for Asian Strategy, Entrant, 2016
This case study shows how Manthri.lk, Sri Lanka's only parliamentary monitoring platform, raised political awareness using a social experiment campaign.
Case Study
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WARC Prize for Asian Strategy, Entrant, 2016
This case study shows how Coca-Cola, a carbonated beverages brand, overturned declining sales in Sri Lanka through an interactive campaign.
Case Study
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WARC Prize for Asian Strategy, Entrant, 2016
This case study shows how Panadol, a pain relief brand, engaged with Sri Lankans to promote happiness and increase its brand affinity.
Case Study
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AME Awards, Finalist, 2016
This case study shows how Mawbima, one of Sri Lanka's most important national newspapers, saw an opportunity at the Sinhala and Tamil New Year – a festival of equal significance to both majority Sinhalese and Tamils – to bring them together by creating a unique plate covering that encouraged sharing amongst the two races.
Case Study
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Murtaza A. Tajbhoy, WARC Prize for Asian Strategy, Bronze, 2015
This case study describes how Mawbima, a Sri Lankan national newspaper, used a natural mosquito repellent in its printing inks to help reduce dengue fever and grow revenue.
Case Study
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Dragons of Asia, Best in Sri Lanka, 2015
This case study indicates how Pears, a baby care products brand, improved brand awareness and increased sales in Sri Lanka using mobile to engage its consumers directly.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015
This case study describes how Ceylon Newspapers' three-year old publication Mawbima established a presence in a crowded Sri Lankan market by a novel education campaign about Dengue disease using the paper as a mosquito repellent.
Case Study
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Munazza Rafeek, WARC Prize for Social Strategy, Entrant, 2015
This case study describes how Closeup, a toothpaste brand, appealed to young Sri Lankans through fashion.
Case Study
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Shubhrojyoti Roy, WARC Prize for Innovation, Entrant, Warc Prize for Innovation, 2014
This case study describes how Pepsi shunned conventional advertising to bring the Pepsi Fan Dug-out to the 2012 T20 World Cup, an experience which allowed cricket fans to watch the game through the eyes of a cricketer, and delivered staggering ROIs.
Case Study
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Murtaza A. Tajbhoy, WARC Prize for Asian Strategy, Shortlisted, 2014
This case study shows how, Ada ('Today'), a young newspaper in Sri Lanka, promoted national reconciliation in the run up to New Year celebrations to increase its circulation.
Case Study
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Shubhrojyoti Roy, WARC Prize for Asian Strategy, Entrant, 2014
This case study describes how Pepsi, one of the many sponsors of the 2012 T20 Cricket World Cup in Sri Lanka, wanted to create a low-budget branding property; one that stood out from a dozen others in the cricket stadium and generated a buzz that would be reflected in its sales in India and Sri Lanka.
Case Study
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Cannes Creative Lions, Creative Effectiveness Lions, 2014
This case study shows how Ada, a Sri Lankan daily newspaper, grew circulation by expressing unity between Tamil and Sinhalese groups.
Rankings
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WARC Creative 100, 2011
Contains the film creative 'Pass It On When You're Done With It' for Sri Lanka Eye Donation Society by the agency Leo Burnett Solutions in Sri Lanka.
Case Study
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WARC Prize for Innovation, Entrant, 2010
This campaign's task was to generate public interest for the sequel to a popular comedy play about a fictitious Sri Lankan President, Pusswedilla.
Research Paper
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Harsha de Silva, Ayesha Zainudeen and Shaheen Cader, ESOMAR, Telecoms Conference, Barcelona, November 2006
This paper looks at perceived impacts of telecommunication at the 'Bottom of the Pyramid' in India, Pakistan, Philippines, Sri Lanka and Thailand.
