Asia

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Marmite: Spoiler-Mite – The Game of Thrones Spoiler Blocker From Marmite

Rankings • WARC Media 100, 2019

Marmite, the food brand, set out to appeal to TV show lovers by creating a ‘spoiler blocker’.

Softlogic Life: The app that got the world walking

Case Study • Chamith Buthgumwa, WARC Media Awards, Entrant, Effective Use of Tech, 2018

Life insurance brand Softlogic Life created a virtual reality platform to speak to Sri Lankans, and get them walking, during the Buddhist festival of Vesak.

Softlogic Life: The campaign that saved 2500 lives

Case Study • Mohenesh Chamith, WARC Media Awards, Gold, Effective Use of Tech, and Special Award for Most Scalable Idea, 2017

Insurance company Softlogic Life developed a SMS emergency hotline aimed to rescue the victims of floods during the monsoons in Sri Lanka.

Litro Gas: Garu Ammawarune

Case Study • Sanjeewa Warusawitharana, WARC Prize for Asian Strategy, Entrant, 2017

Sri Lankan liquefied petroleum gas supplier, Litro Gas, used a digital campaign to increase brand recognition among domestic consumers.

Sony Singapore: Calorie Melting Music by Extra Bass

Case Study • Dragons of Asia, Blue Dragon, Best in Sri Lanka, 2017

Sony Singapore made its sports headphone line, MDR Extra Bass, relevant to exercisers by portraying music as an exercise amplifier.

Softlogic Life: Campaign That Saved 2500 Lives

Case Study • MMA Smarties, Silver, Messaging, 2017

This case study details how The Disaster Management Centre (DMC), the government-affiliated body to provide aid and rescue, introduced an SMS communication system as a means of contacting distressed individuals involved in floods in Sri Lanka.

Transparency International Sri Lanka: Uncover the truth

Case Study • SABRE Awards, Platinum, Asia-Pacific, 2017

Transparency International Sri Lanka (TISL), an NGO, partnered with media platforms to raise awareness of a new freedom of information law in Sri Lanka.

Iodex: Back breaking work – Record breaking results

Case Study • Praveena Perera, WARC Prize for Asian Strategy, Entrant, 2016

This case study shows how Iodex, a pain relief brand, created a diametrically opposite campaign to the market leader, in order to stand out from the crowded market and directly communicate to Sri Lankans.

Manthri.lk: The Vote Scam

Case Study • WARC Prize for Asian Strategy, Entrant, 2016

This case study shows how Manthri.lk, Sri Lanka's only parliamentary monitoring platform, raised political awareness using a social experiment campaign.

Coca-Cola: Open Hearts to Open Happiness

Case Study • WARC Prize for Asian Strategy, Entrant, 2016

This case study shows how Coca-Cola, a carbonated beverages brand, overturned declining sales in Sri Lanka through an interactive campaign.

Panadol: Sahanaabhimani

Case Study • WARC Prize for Asian Strategy, Entrant, 2016

This case study shows how Panadol, a pain relief brand, engaged with Sri Lankans to promote happiness and increase its brand affinity.

Mawbima National Newspaper: COVER RACISM

Case Study • AME Awards, Finalist, 2016

This case study shows how Mawbima, one of Sri Lanka's most important national newspapers, saw an opportunity at the Sinhala and Tamil New Year – a festival of equal significance to both majority Sinhalese and Tamils – to bring them together by creating a unique plate covering that encouraged sharing amongst the two races.

Mawbima: The newspaper that stopped Dengue in its tracks

Case Study • Murtaza A. Tajbhoy, WARC Prize for Asian Strategy, Bronze, 2015

This case study describes how Mawbima, a Sri Lankan national newspaper, used a natural mosquito repellent in its printing inks to help reduce dengue fever and grow revenue.

Pears: Happy Baby Learning Centre

Case Study • Dragons of Asia, Best in Sri Lanka, 2015

This case study indicates how Pears, a baby care products brand, improved brand awareness and increased sales in Sri Lanka using mobile to engage its consumers directly.

Ceylon Newspapers: The world's first mosquito repellent newspaper

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Ceylon Newspapers' three-year old publication Mawbima established a presence in a crowded Sri Lankan market by a novel education campaign about Dengue disease using the paper as a mosquito repellent.

Closeup fashionista

Case Study • Munazza Rafeek, WARC Prize for Social Strategy, Entrant, 2015

This case study describes how Closeup, a toothpaste brand, appealed to young Sri Lankans through fashion.

Pepsi breaks every barrier to take the fan ridiculously close to the action

Case Study • Shubhrojyoti Roy, WARC Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how Pepsi shunned conventional advertising to bring the Pepsi Fan Dug-out to the 2012 T20 World Cup, an experience which allowed cricket fans to watch the game through the eyes of a cricketer, and delivered staggering ROIs.

Ada: How a newspaper helped a nation heal the wounds of war

Case Study • Murtaza A. Tajbhoy, WARC Prize for Asian Strategy, Shortlisted, 2014

This case study shows how, Ada ('Today'), a young newspaper in Sri Lanka, promoted national reconciliation in the run up to New Year celebrations to increase its circulation.

Pepsi: Changing the way the game is watched

Case Study • Shubhrojyoti Roy, WARC Prize for Asian Strategy, Entrant, 2014

This case study describes how Pepsi, one of the many sponsors of the 2012 T20 Cricket World Cup in Sri Lanka, wanted to create a low-budget branding property; one that stood out from a dozen others in the cricket stadium and generated a buzz that would be reflected in its sales in India and Sri Lanka.

Ada: How a newspaper helped a nation heal the wounds of war

Case Study • Cannes Creative Lions, Creative Effectiveness Lions, 2014

This case study shows how Ada, a Sri Lankan daily newspaper, grew circulation by expressing unity between Tamil and Sinhalese groups.

Sri Lanka Eye Donation Society: Film - 'Pass It On When You're Done With It' (Sri Lanka)

Rankings • WARC Creative 100, 2011

Contains the film creative 'Pass It On When You're Done With It' for Sri Lanka Eye Donation Society by the agency Leo Burnett Solutions in Sri Lanka.

StageLightandMagic: Hon. Puss

Case Study • WARC Prize for Innovation, Entrant, 2010

This campaign's task was to generate public interest for the sequel to a popular comedy play about a fictitious Sri Lankan President, Pusswedilla.

Teleuse on a shoestring

Research Paper • Harsha de Silva, Ayesha Zainudeen and Shaheen Cader, ESOMAR, Telecoms Conference, Barcelona, November 2006

This paper looks at perceived impacts of telecommunication at the 'Bottom of the Pyramid' in India, Pakistan, Philippines, Sri Lanka and Thailand.

Gen Z: Redefining authority

Article • Susie Hogarth, Bronwen Morgan, Michelle Fan, Anna Wilmot, Matthew Taylor and Tarek Chaudhury, Admap Magazine, December 2018

Summarises the key findings from strategic insight consultancy Flamingo's new report, which looks at Generation Z and their expanding notions of authority.
Savlon: Healthy Hands Chalk Sticks

Case Study • Cannes Creative Lions, Grand Prix, Creative Effectiveness Lions, 2018

Savlon, a hygiene brand, affected change in the behaviour of Indian primary school children by introducing and promoting an innovative product in a fun and memorable way.
Major advertising trends: Insights from Sir Martin Sorrell

Article • Stephen Whiteside, Event Reports, Techonomy NYC 2018, May 2018

Sir Martin Sorrell, the ex-CEO of holding company WPP Group, believes several fundamental trends are transforming the advertising industry.
2018 social media trends: Instagram, influencers and Facebook

Article • Anna Hamill, Event Reports, Socialbakers Social Media Summit, March 2018

With the rise of new platforms such as Instagram Stories and the increased challenges of perennial brand favourites such as Facebook, the future of social media in the next 12 months is uncertain.
Asian Strategy Report 2017-18: Insights from the WARC Prize for Asian Strategy

Article • WARC Exclusive, November 2017

Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Prize for Asian Strategy 2017.
SK-II: The Marriage Market Takeover

Case Study • My Troedsson, The WARC Prize for Asian Strategy, Grand Prix and Research Excellence Special Award, 2017

Japanese prestige skincare brand SK-II allied itself to unmarried women to build an emotional multichannel campaign to raise awareness and boost sales in China.