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Asia

2,133 results found

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Brands can boost China's sharing economy

News • 26 March 2019

China’s sharing economy has strong potential to move beyond its current transport focus and embrace other categories, but trust issues will have to be overcome first, according to new research.

Slower growth 'inevitable' for China's luxury sector

News • 21 March 2019

China’s luxury market recorded growth of 20% in 2018 for the second year in a row, according to Bain & Company’s latest survey of the market, but a slowdown is now inevitable.

Alibaba builds its logistics base

News • 12 March 2019

Alibaba, the Chinese e-commerce giant, is strengthening its logistics offer as it aims to streamline its entire process in a fundamentally different manner to JD.com and Amazon.

KFC: Turning KFC Into Gamers Playground

Rankings • WARC Media 100, 2019

Quick-service restaurant brand KFC collaborated with a ghost-hunting game to appeal to a young audience and increase restaurant traffic and sales in China.

Uniqlo: Hijacking the Largest Shopping Festival in the World

Rankings • WARC Media 100, 2019

Uniqlo, the global clothing brand, drove foot traffic to its stores in China on Singles' Day through the combination of online and offline purchase data.

Lifebuoy: 24 Hour Doctor

Rankings • WARC Media 100, 2019

Soap brand Lifebuoy launched a 24-hour online mobile service to connect Chinese parents with medical professionals whenever their children fell sick.

Flixonase: The Flixonase Allergy Monitor

Rankings • WARC Media 100, 2019

Anti-allergy medicine Flixonase added an allergen-tracking layer to China’s most popular weather app to drive in-pharmacy sales, by serving location-based ads and discount vouchers.

Nike Basketball: Got Next – High School Basketball League

Rankings • WARC Media 100, 2019

Nike Basketball, a Nike sub-brand dedicated to basketball, wanted to increase awareness and grow participation in its highschool basketball league in China.

Uniqlo: Win Over China Gifting Season

Rankings • WARC Media 100, 2019

Uniqlo, the clothing retailer, used a mobile campaign and vouchers to increase sales for gifts in China.

SK-II: The Marriage Market Takeover: How giving ‘leftover’ women in China a voice transformed a luxury skin care brand

Rankings • WARC Effective 100, 2019

SK-II, the Japanese luxury skincare brand owned by P&G, gave a voice to the 'leftover women' of China, and opened a dialogue around the societal standards placed on women.

Coca-Cola: Share a Coke, Share a Code

Rankings • WARC Effective 100, 2019

Coca-Cola, the beverage brand, reached out to the Chinese youth by creating a secret code on their iconic packaging that only they could communicate in.

The presentation of brand personality in English-Chinese brand name translation

Research Paper • Ying Cui, International Journal of Market Research, Vol. 61, No. 1, 2019, pp. 33-49

The brand name is an important asset of a business, for consumers rely on brand names to identify goods for purchase.

Uniqlo: Hijacking the Largest Shopping Festival in the World

Rankings • WARC Effective 100, 2019

Uniqlo, the global clothing brand, drove foot traffic to its stores in China on Singles' Day through the combination of online and offline purchase data.

KFC: Turning KFC into Gamers Playground

Rankings • WARC Effective 100, 2019

Quick-service restaurant brand KFC collaborated with a ghost-hunting game to appeal to a young audience and increase restaurant traffic and sales in China.

Tencent QQ: QQ Alert: Reunion After Years

Rankings • WARC Effective 100, 2019

QQ Alert, a face recognition technology brand, brought hope to families of missing people in China by showing them how its product can help them find their loved ones.

Toward a better fitness club: Evidence from exerciser online rating and review using latent Dirichlet allocation and support vector machine

Research Paper • Susan (Sixue) Jia, International Journal of Market Research, Vol. 61, No. 1, 2019, pp. 64-76

Fitness clubs have never ceased searching for quality improvement opportunities to better serve their exercisers, whereas exercisers have been posting online ratings and reviews regarding fitness clubs.

McDonald's: Full-heart support for Gaokao

Rankings • WARC Effective 100, 2019

McDonald's, the fast food chain, used a supportive message during the Chinese exam season to increase sales.

No belt tightening for China's wealthy as economic growth slows

News • 26 February 2019

Fears about slowing economic growth may be hanging over China’s retail sector, but the country’s wealthy appear relatively untroubled.

The risk of no comms strategy: A Huawei story

News • 22 February 2019

A continued inability to adopt a consistent communications strategy has seen the Chinese technology giant, Huawei, become extremely susceptible to political headwinds, while also leaving it unable to respond.

Logistics move centre stage in e-commerce

News • 22 February 2019

The tie up announced yesterday between e-commerce companies Rakuten and JingDong (JD.com) to develop an unmanned delivery service in Japan highlights how logistics are becoming ever more important in online shopping – for both retailers and ...

What China can teach the world about new retail

Article • Low Lai Chow, Event Reports, #Ready, November 2018

China is well ahead of Western countries on retail and seamless e-commerce – here’s what international brands can learn.

GroupM's Spotlight on China: What you need to know

News • 20 February 2019

China, the world's largest contributor of new ad dollars, is currently the second largest ad market, but its path and its future will be like no other country's.

Group M: Spotlight on China

Article • Research on WARC, January 2019

China remains the world’s largest contributor of new ad dollars despite rapid consumerisation, though its advertising intensity has trended down to a prospective 0.67% GDP in 2019.

Baidu faces tough market challenges as more content goes behind ‘walled gardens'

News • 19 February 2019

China’s Baidu, the country’s leading search engine for the last 20 years, announces its fourth quarter earnings at close of market on Thursday amid expectations profits will be down, as the country’s ad market faces headwinds.

Voice opens up new brand experience options

News • 19 February 2019

The combination of voice and AI continues to develop in China and will open up new “interesting possibilities” for brands in the year ahead, according to a leading agency figure.

Gen Z: Redefining authority

Article • Susie Hogarth, Bronwen Morgan, Michelle Fan, Anna Wilmot, Matthew Taylor and Tarek Chaudhury, Admap Magazine, December 2018

Summarises the key findings from strategic insight consultancy Flamingo's new report, which looks at Generation Z and their expanding notions of authority.
Savlon: Healthy Hands Chalk Sticks

Case Study • Cannes Creative Lions, Grand Prix, Creative Effectiveness Lions, 2018

Savlon, a hygiene brand, affected change in the behaviour of Indian primary school children by introducing and promoting an innovative product in a fun and memorable way.
Major advertising trends: Insights from Sir Martin Sorrell

Article • Stephen Whiteside, Event Reports, Techonomy NYC 2018, May 2018

Sir Martin Sorrell, the ex-CEO of holding company WPP Group, believes several fundamental trends are transforming the advertising industry.
2018 social media trends: Instagram, influencers and Facebook

Article • Anna Hamill, Event Reports, Socialbakers Social Media Summit, March 2018

With the rise of new platforms such as Instagram Stories and the increased challenges of perennial brand favourites such as Facebook, the future of social media in the next 12 months is uncertain.
Asian Strategy Report 2017-18: Insights from the WARC Prize for Asian Strategy

Article • WARC Exclusive, November 2017

Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Prize for Asian Strategy 2017.
SK-II: The Marriage Market Takeover

Case Study • My Troedsson, The WARC Prize for Asian Strategy, Grand Prix and Research Excellence Special Award, 2017

Japanese prestige skincare brand SK-II allied itself to unmarried women to build an emotional multichannel campaign to raise awareness and boost sales in China.