Asia | WARC

Trend Snapshot: COVID-19 special – livestream commerce

Article • Alex Brownsell, WARC Trends, March 2020

Evaluates the potential of livestream commerce, already popular in China, to achieve mainstream adoption in Western markets during the COVID-19 crisis.

Luxury witnesses its own digitisation with Shanghai Fashion Week a bellwether

News • 30 March 2020

Luxury and fashion brands will need to ramp up online operations in response to a hard-hit physical retail sector, as COVID-19 accelerates deeper shifts characterised by the now-digital Shanghai Fashion Week.

Media consumption transformed in North Asia in the time of coronavirus

News • 26 March 2020

The impact of COVID-19 is transforming millions of lives, and also causing a profound and possibly lasting change in the behaviour of business and consumers, a new study predicts.

For brands seeking to bounce back from COVID-19: it's all about speed

News • 25 March 2020

The key learning from China on COVID-19 for both medics and marketers is speed – speed in containing the virus and speed in recouping losses.

How to recoup lost COVID-19 business — it’s all about speed

Article • Dennis Potgraven, Havas China, WARC Exclusive, March 2020

The key learning from China is speed, whether in how the country has been containing the COVID-19 virus, or how brands and marketers should be recouping their losses.

An opportunity for digital transformation

News • 19 March 2020

The coronavirus epidemic has caused a short-term economic downturn, but there are also new opportunities for digital transformation that companies need to think through clearly to plan for their recoveries, a consultant says.

Marketing in the time of coronavirus: go beyond the product

News • 18 March 2020

Retailers in China have been particularly hard-hit by the coronavirus outbreak, but there are a number of ways they can weather the crisis, including rethinking their marketing approach.

China's adspend growth in 2020 revised downwards from 6.9% to 3.9%: DAN

News • 17 March 2020

Despite COVID-19 crimping prospects, mobile is forecast to make up for overall reductions in adspend in China as Dentsu Aegis Network (DAN) revised its predictions for the year.

Brand lessons from China in connecting with consumers during COVID-19 outbreak

News • 17 March 2020

Brands in China have maintained connections – and sales – in China throughout the COVID-19 outbreak by switching their marketing messages and their media mix in ways that provide lessons for brands in other countries.

Four ways hard-hit retailers can overcome the coronavirus crisis

Article • Low Lai Chow, Event Reports

From handbags to hand sanitisers, the coronavirus impact on retail is challenging.

Coupons worth millions handed out in China to lure back consumers

News • 17 March 2020

Local governments and companies in China are handing out huge numbers of coupons worth tens of millions of yuan in a bid to prop up consumption, which has been devastated by the Coronavirus crisis.

Luxury brands’ three best practices in coping with COVID-19

Opinion • Xiaofeng Wang, March 2020

As the COVID-19 outbreak takes a toll on a global luxury industry that is heavily dependent on the spending of Chinese shoppers at home and abroad, Forrester's Xiaofeng Wang looks at how luxury brands are reacting.

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