Research Paper
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Fei Wang and Shu Li, International Journal of Market Research, Vol. 61, No. 4, 2019, pp. 380-393
How children assess a product's brand and other perceptual attributes is one of the primary issues of consumer socialization.
News
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12 July 2019
China has taken a leadership role on the global technology stage, with Chinese tech brands now considered trailblazers rather than copycats, according to the latest China Internet Trends Report.
News
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10 July 2019
US skate culture has played an important role in the development of China’s streetwear market, according to a leading manufacturer.
News
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08 July 2019
Gamers are accepting of brand association and cooperation, according to a new study, which points towards how brands can bring gamification into their media plans.
Article
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Research on WARC, July 2019
A new study looks at gamer behaviours in China and the effectiveness of advertising to this audience.
News
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05 July 2019
Manchester United, the English Premier League football club, is seeking to engage its 100 million fans in China with new experience centres and the launch of a dedicated Chinese-language app.
Article
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WARC Category Intelligence, July 2019
Campaign updates and channel trends in WeChat.
Article
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Tom Doctoroff, Admap, July 2019
Looks at the evolving motivations of China’s emerging affluent class – primarily in their 30s and 40s – due to rising incomes and expanding lifestyle choices.
Article
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Doreen Wang, Admap, July 2019
Looks at how China's internal market has become a test bed for Chinese companies to build premium brands that satisfy the demand for consumption of luxury or premium items.
News
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20 June 2019
Chinese consumers may be falling out of love with Korean beauty products, as local brands and Japanese products make in-roads into the sector.
News
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19 June 2019
Gamification is a well-accepted essential of marketing to Chinese millennials, but this is no longer restricted to the online environment, as a visit to the gaming arcades in the nation’s malls will attest.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Apple, a technology brand, created a short film on YouTube that showed Siri organisation Dwayne "The Rock" Johnson's busy schedule to encourage users across China, Japan, Germany, the UK and the US to re-engage with Siri.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Wanda Group, the Chinese real estate developer, increased tourism to Danzhai in rural China through a social influencer platform initiative.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Apple, a technology company, created an emotional connection with consumers in China by launching a film surrounding Chinese New Year, shot entirely on an iPhone.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
IBM, a computer hardware company, established Watson as the leading AI for business in Australia, India and China by creating cultural capital in its support of fashion in these regions.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Finavia, the Finnish airport operator, increased the number of Chinese passengers to Helsinki Airport by using a movie actor to show that the airport is so good that people wouldn’t want to leave.
Research Paper
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Lefa Teng, Guanzhi Zhao, Yuanyuan Wu, Hongyu Fu, and Jiajing Wang, Journal of Advertising Research, Vol. 59, No. 2, 2019, pp. 185-195
Significant resources have been devoted to educating the public about the danger of driving under the influence of alcohol, including antidrunk-driving advertising.
News
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12 June 2019
One potential casualty of the escalating US-China trade war is a nascent digital health market as start-ups from the US and elsewhere explore how they can develop a viable commercial model to tap a vast and tech-savvy market.
News
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06 June 2019
China’s largest gaming and social media company is exploring opportunities for aggressive expansion overseas with plans for a mobile version of the popular Call of Duty franchise.
News
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05 June 2019
There are many reasons why voice-enabled technologies are taking off in China and brands should see developments in this sphere as transformative in the same way that mobile technologies have been for the past two decades.
News
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04 June 2019
International fast food brands operating in China are having to look beyond simply expanding their footprint and localising their menus, as domestic brands improve their offer and food delivery apps change consumer expectations.
News
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03 June 2019
Mobile gaming giant Tencent was onto a hit in its native China with a top grossing game, Honour of Kings, that had drawn 55 million players.
Article
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Tim Doherty, Admap, June 2019
Looks at the prevalence and promulgation of voice-enabled technologies in China, as it enters a new period of technological change.
News
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31 May 2019
It is estimated that millennials account for two-thirds of all luxury spending in China and, in a development that will concern global brands, there are signs that these younger consumers are increasingly open to homegrown alternatives.
News
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29 May 2019
Bytedance, the privately-held Chinese company behind the globally popular streaming app TikTok, is reportedly planning to make a move into hardware with a smartphone product.
