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21 September 2018
The war of words between the US and China over trade terms has ramped up a gear after the founder and chairman of Alibaba, the Chinese e-commerce giant, warned the company could no longer meet its promise of creating one million jobs in the US.
Case Study
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SABRE Awards, Gold, APAC, Influencer Marketing, 2018
Hennessy, a cognac house, launched its Find What Matters campaign in Greater China to strengthen its emotional appeal to Chinese consumers.
Case Study
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SABRE Awards, Diamond, APAC, Company of the Year, 2018
The communications team at Shanghai Disney Resort (SHDR), a themed resort in China, lived up to the promises of Disney and delivered them to China in an authentic way.
Case Study
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SABRE Awards, Gold, APAC, Automotive, 2018
Mercedes-Benz Star Fund, a philanthropic organisation, deepened its cooperation with UNESCO by initiating the first World Heritage Sites Sustainable Livelihood Project in China.
Case Study
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SABRE Awards, In2 APAC, Media Partnership, 2018
Motrin, an over-the-counter pain relief brand, launched the 'Children Fever Express' campaign to build public understanding and awareness of the importance of early fever diagnosis in children and available fever treatments, positioning it as the go-to paediatric treatment for fevers in China.
Case Study
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SABRE Awards, Gold, APAC, Capital Markets Communications, 2018
Razer Inc., a global gaming manufacturer, increased brand awareness in Greater China through media engagement and Razer Inc. corporate developments to raise its profile.
Case Study
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SABRE Awards, Gold, APAC, Employee Communications, 2018
METRO, an international retail company, got 80% of employees in China following the WeChat Enterprise Account (WEA), which allowed them to receive information in real time, improved work efficiency and the quality of work life.
Case Study
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SABRE Awards, Gold, APAC, Medical Technology, 2018
Intel, a technology company, raised sales and awareness of its VR installation for helping treat Autistic children in China by telling the stories from parents of Autistic children and demonstrating how it works.
News
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11 September 2018
BEIJING: Comfort is winning over sex appeal in China’s bra market as women are increasingly choosing wireless, more comfortable bras as part of a shift that could affect the global market.
Case Study
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SABRE Awards, Platinum Award for Best in Show, APAC, 2018
Chando, a Chinese skincare brand, chose to inspire Chinese women with the real meaning behind Mother's Day.
Case Study
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SABRE Awards, Gold, APAC, Fashion & Beauty, 2018
SK-II, a luxury skincare brand, created a new campaign 'The Expiry Date' and turned the proverbial expiration date many Chinese women feel like they have into a real one.
Case Study
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SABRE Awards, Diamond, APAC, Superior Achievement in Measurement and Evaluation, 2018
Princess Cruises, an American premium cruise line, successfully launched a new ship to consumers in China.
Case Study
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SABRE Awards, Gold, APAC, Consumer Health, 2018
Prevail, a brand of incontinence products, increased external visits to e-commerce channels by 6500% and increased sales by 74% during its campaign in China, which used emotional storytelling.
Case Study
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SABRE Awards, Gold, APAC, Technology: Hardware, 2018
Nvidia, a computer game company, convinced Chinese gamers that its deal with Nintendo wouldn't compromise the quality of Nintendo games by holding a gaming livestream event with influencers.
Case Study
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SABRE Awards, Gold, APAC, Integrated Marketing, 2018
Pharmaceutical company Johnson & Johnson increased awareness and sales of its new skincare brand Dr.Ci:Labo in China, Taiwan and Hong Kong by launching influencer events and experiential workshops to spread the word about its benefits.
Case Study
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SABRE Awards, In2 APAC, Best Use of Innovative Technologies, 2018
Ford, an automotive brand, maintained a valued relationship with its dealers and encouraged test drives of its vehicles in China by launching an auto vending machine at a live Q&A event.
Case Study
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SABRE Awards, Gold, APAC, Chemicals & Industrials, 2018
China Petrochemical Corporation (Sinopec), an oil and gas enterprise, launched an ambitious Open Day campaign to foster deeper relationships with a growing number of communities throughout China.
Case Study
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SABRE Awards, In2 APAC, Best Use of Global Social Networking Platforms, 2018
Porsche, an automotive brand, promoted its company image among auto and technology professionals in China by deploying LinkedIn as its corporate communication vehicle through page redesign and engaging content.
Case Study
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SABRE Awards, In2 APAC, Advertising - Broadcast, Digital or Print, 2018
Procter & Gamble (P&G), a consumer goods corporation, launched a campaign connecting Olympic popularity with its portfolio of brands, creating fun consumer engagement to drive sales in China.
Case Study
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Hans Lopez-Vito, Angela Gao, Leon Liu, WARC Prize for Asian Strategy, Shortlisted, 2018
Fast-food restaurant chain McDonald's used a game on WeChat, TV and online video to show support for schoolchildren taking the Gaokao exam and build brand love in China.
Case Study
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Ben Condit, Jerry Perez, Summer Liu, WARC Prize for Asian Strategy, Shortlisted, 2018
Retail brand UNIQLO used dynamic coupons to drive foot traffic to its stores in China on Singles' Day.
Case Study
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Ben Condit, Summer Liu, WARC Prize for Asian Strategy, Shortlisted, 2018
Quick-service restaurant brand KFC used a collaboration with a ghost-hunting game to increase restaurant traffic and sales, by appealing to a young audience in China.
News
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05 September 2018
SHANGHAI: China’s Gen Z will represent 40% of the country’s consumers by 2020 – but marketing to them requires a savvy digital and social media strategy, according to a senior agency executive.
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04 September 2018
BEIJING/MOSCOW: Alibaba, the Chinese e-commerce giant, is reportedly in advanced negotiations with Mail.ru, the Russian internet firm and owner of social platform VKontakte, and the Russian sovereign wealth fund to form an e-commerce joint venture ...
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03 September 2018
BEIJING: Alibaba is extending its service offer to support China’s primary care system, and using its immense reach to solve resource inequality between regions and bring a new standard of care through online doctor consultations.
