News
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02 July 2020
Food delivery is a huge market in China but most of that is focused on individual consumers; logistics business SF Holdings has come at this from a different angle, launching FengShi, a WeChat Mini Program which aims to deliver meals to corporate ...
Article
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Event Reports, IPA EffWorks audience, October 2019
Looks at Huawei’s internal culture, which differs from the typical hierarchical structure and is focused on performance.
Article
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Rong Zhang, Edison Wang, Tina Luo, Leo Huang (@Yimian), WARC Trends
Livestreaming is an e-commerce format that has been developing rapidly since the beginning of the year, accelerated by store closures and consumers spending more time at home in Q1 of this year.
Article
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WARC Best Practice, June 2020
This article explores the reading and thinking surrounding Sina Weibo, a popular Chinese micro-blogging platform allowing users to post, share and explore Chinese-language content, but which also finds itself under pressure to censor unfavourable content by China's government.
News
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17 June 2020
Nearly a third of all online ad traffic in China last year was fake or invalid and cost the marketing industry an estimated 28 billion RMB, a study by advertising technology company Miaozhen Systems has found.
Article
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Geoffrey Precourt, Event Reports, ANA online Multicultural Marketing & Diversity Conference, June 2020
TD Ameritrade, the financial-services provider, became a successful early adopter of WeChat, the popular mobile app, in its category.
News
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11 June 2020
Data-crunching by e-commerce giant JD.com offers new insight into lasting, post-COVID consumer trends following its huge 618 Grand Promotion – the biggest mid-year shopping festival in China – along with online shopping behaviours for the first ...
News
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10 June 2020
E-commerce platforms in China are teaming up with the country’s under-pressure manufacturers to push forward a new business model that combines customization and scale. First the US-China trade spats hit China’s huge manufacturing base with ...
News
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09 June 2020
As China’s economy re-opens, there are signs that purchasing behaviours which changed during the coronavirus pandemic will continue post-lockdown as consumers are keen to carry on with the convenience and increased safety of contactless online ...
News
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07 June 2020
Chinese Premier Li Keqiang announced last week that the government would provide more support for street vendors and small businesses – and this has prompted major brands to rush out a range of initiatives to help them.
Article
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WARC Exclusive, March 2020
Details the challenges and opportunities for advertisers striving for greater personalisation in a country with 1.4 billion consumers.
News
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02 June 2020
Many people in China are still coming to terms with both COVID-19 and the measures taken to contain it, but there are indications that the country’s response to the situation is well regarded by its citizens, and this pride is an important idea for ...
Article
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Low Lai Chow, WARC COVID-19 Series, CatchOn webinar, May 2020
There are opportunities to be had from the COVID-19 pandemic, and brands in China are now reaping the rewards from supporting consumers during the crisis and adapting rapidly to digital channels.
Opinion
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Jason Mander, May 2020
As more countries begin to ease their Covid-19 restrictions, there’s one inevitable question that everyone is asking: what does the “New Normal” look like? Clearly, we can’t just assume that behaviours newly acquired or significantly boosted during an unprecedented crisis will automatically continue afterwards.
News
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27 May 2020
Auto sales in China grew 4.4% in April compared to the same month a year ago, to just over 2 million vehicles, for the first time in nearly two years.
News
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27 May 2020
Superior logistics are the likely reason JD.com was able to outperform its rivals during China’s lockdown, say analysts.
News
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20 May 2020
China’s retailers, big and small, focused on selling online out of necessity during the COVID-19 crisis – and livestreaming of content to sell goods proved a huge success.
News
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15 May 2020
International brands have always had to tread carefully in China, where an appreciation of local culture is essential, but with nationalism on the rise and sensitivity about the origins of coronavirus prevalent, communication tailored to Chinese ...
News
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13 May 2020
The number of livestreaming users reached 560 million in China as of March this year, official figures show, a number that accounts for 62% of the country’s total number of internet users.
News
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12 May 2020
The advertising sector in China is rapidly returning to business as normal, finds a new survey by the World Federation of Advertisers.
News
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11 May 2020
Chinese consumers’ trust in tech has fuelled digital CX innovations until recently, but the pandemic will likely erode some of this trust, according to a new study.
Opinion
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Sami Wong, May 2020
As part of the WARC Guide to marketing in this recession, Sami Wong, psychoanalytic psychotherapist and research director, explains why it's so important for brands to provide a sense of 'stability' to consumers in China.
Article
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Danielle Bailey, WARC Exclusive, May 2020
Looks at learnings from China for B2C marketers in the Western world.
News
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06 May 2020
China, the first country to be ravaged by COVID-19 at the beginning of the year, is starting to go back to work.
News
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06 May 2020
Coca-Cola, the soft-drinks manufacturer, is drawing on various lessons from China as it seeks to understand how the period of “graduated re-openings” may take shape once the threat of COVID-19 begins to recede.
