News
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23 October 2019
The opportunity is now ripe for Chinese brands to become household names if they increase their investment in brand building, according to a report from independent consultancy R3. Sabrina Lee, managing director, China, at R3 noted that an ...
Article
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October 2019, Research on WARC
Looks at how China has moved from a production-driven economy to a consumer-driven economy and how it is becoming a major global player.
News
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22 October 2019
Despite almost seven million views on a video post by Zhang YuHan, a Chinese microblogger, a Shenzhen-based brand generated even lower sales than the day before the KOL’s promotion.
Opinion
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Chenyin Pan, October 2019
Misunderstandings and miscalculations about China are reaching new levels, and it’s not just because of politics, culture and language.
News
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15 October 2019
With China a crucial market for global luxury, brands and retailers need to be alert to shifts in consumer behaviour; Jing Daily identified several trends from the recent Golden Week holiday.
Case Study
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Grand Prix at Cannes Lions, Regulated Creative Data: Data Visualisation in Disease Awareness & Understanding, Case Studies on WARC
McCann Health turned the mobile phone into a self-testing tool for the underdiagnosed and undertreated Chronic Obstructive Pulmonary Disease (COPD) in China, generating interest from more than 10,000 WeChat users.
News
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14 October 2019
With its national brand value reaching US$19.5 trillion, China is closing a gap behind leader the United States, according to the latest report by valuation consultancy Brand Finance.
News
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10 October 2019
The fallout from a tweet by the Houston Rockets basketball team’s general manager Daryl Morey in support of Hong Kong protesters appears to be growing, with potential implications for other foreign brands in China.
Article
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Craig Charney, Research on WARC, October 2019
This research looks at consumer concerns, digital disconnects, and economic nationalism in the US and China. To download the full report, go to this link: www.amanewyork.org/techlash.
News
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08 October 2019
Unmarried consumers are big business in China, and as the number of single consumers grows, so too does the demand for services and products that meet their needs.
News
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07 October 2019
Baidu, the Chinese tech giant, overtook Google this summer to become the second-largest vendor of smart speakers in the world, but a senior executive believes the company can go further by turning the devices into the next smartphone.
Case Study
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Gold Lion, Social Business & Commerce, Case Studies on WARC
KFC, the fast food restaurant, opened an annual Christmas Fried Chicken Shop, integrated online and offline, to increase sales in China, resulting in a sales increase 900% over target.
News
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30 September 2019
Alibaba’s marketing technology platform, Alimama, has launched an index capable of tracking and measuring the effect of integrated marketing on consumers’ purchase intent, but only within the Alibaba ecosystem.
News
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27 September 2019
Alibaba, the Chinese e-commerce giant, has released a five-year plan that sets out an ambitious target of serving more than one billion annual active consumers through its China consumer business by 2024.
News
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26 September 2019
Chinese companies expanding internationally in search of growth prefer to build their presence from the ground up rather than simply acquire an existing brand, according to a new report, which also finds that branding in this context tends to be an ...
News
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24 September 2019
One of Chinese e-commerce’s major players, JD.com, has launched a new social e-commerce service dubbed Jingxi, to compete in the fast-growing group-purchase space where young challengers like Pinduoduo are flourishing, with particular strength in ...
News
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20 September 2019
Advertising is still in its infancy on smart speakers, but a new study expects it to mature quickly as inventory becomes more widely available – and China will be a crucial market.
Case Study
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SABRE Awards, Asia-Pacific, Regional, Gold , 2019
Vivo, a brand of smartphone, was able to reach 157 countries and markets, including key markets across Asia, as a result of its highly targeted media programme.
News
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12 September 2019
Across Sinopec’s own convenience stores at approximately 27,000 gas stations in China is a new coffee brand called EasyJet, part of a category-expansion move by the state-owned refining, gas and petrochemical conglomerate.
Case Study
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SABRE Awards, Asia-Pacific, Digital Campaign, Gold, 2019
Air China, the airline, increased sales revenue by 13% after re-imagining the booking process with a focus on emotions for its customers in China, the UK, France and Germany.
Case Study
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SABRE Awards, Asia-Pacific, Marketing to Youth, Gold, 2019
HONOR, the smartphone brand, worked with an artist to create an art instillation that contributed to the three million sales of the HONOR 10 phone globally.
Case Study
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SABRE Awards, Asia-Pacific, IN2, Winner, 2019
Procter & Gamble (P&G), a consumer goods corporation, launched a campaign featuring famous poet Vincent Fang that encouraged women in China to treat themselves to hair care products through poetry.
Case Study
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SABRE Awards, Asia-Pacific, Sponsorship, Gold, 2019
Converse, the sports brand, launched an integrated communications campaign to reach Generation Z in China, which doubled its revenue target.
Case Study
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SABRE Awards, Asia-Pacific, Financial Services, Gold, 2019
CITIC, a state-owned investment company, connected with women in China on International Women's Day to increase applications for its credit card.
Case Study
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SABRE Awards, Asia-Pacific, Retailers, Gold, 2019
Chengdu IFS (CDIFS), a shopping mall, made itself the centre of art in the city by collaborating with the Chengdu Government and Paris' Saint-Germain-des-Pres Committee, which led to sales growth of 124%.
