The app economy boomed during the pandemic as people embraced a mobile lifestyle and App Annie’s Cindy Deng lists the trends that marketers should consider when delivering content to build engagement with their audiences.
This article summarises the insights from a series of key papers on social commerce in South-East Asia, which is thriving in a mobile-first consumer culture, including wider trends in social media and the rise of messaging apps as commercial platforms.
During the peak shopping period, Criteo ’s Kenneth Pao says brands can achieve greater success if they u nderstand what consumers value, combine the effectiveness of online and in-store for greater retail wins, and think outside the box with adtech tools.
Mukta Lad, Event Reports, FUTR Asia Summit, October 2021
GSK Consumer Healthcare’s Shawn Roy examines the key consumer and marketing trends that brands need to look at over the next five years as the world moves from the pandemic to endemic stage of COVID-19.
Amid market disruptions, B2B (business-to-business) organisations need to take a defensive approach to retain and expand relationships with existing customers and acquire new customers to protect and grow their revenue, say Forrester principal analysts Renee Irion and Rani Salehi at the Forrester B2B Summit APAC.
This article summarises the results of the Global Marketing Index for November 2021, when APAC saw an increased rate of growth across all key indices compared to stable rates in Europe and the Americas.
Prakash Kamdar and Carol Wee, WARC Exclusive, November 2021
Prakash Kamdar and Carol Wee of dentsu Singapore relate how the marketing communications company started its journey towards being a purpose-led business by ensuring it has a fundamental appreciation of the virtuous cycle of good and growth.
This study from WARC, in partnership with YouTube, looks at how brands in the APAC region have been keeping pace with shifting cultural trends and consumer behaviours to reach engaged customers with online video by uncovering common themes among winning YouTube Works campaigns.