Article
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Low Lai Chow, Event Reports, Web in Travel (WiT), October 2019
A summary of research by Phocuswright and Sojern into the role of mobile and social media on travel booking behaviour.
Article
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WARC Best Practice, December 2019
This article summarises the insights from a series of key papers on social commerce in South-East Asia, which is thriving in a mobile-first consumer culture, including wider trends in social media and the rise of messaging apps as commercial platforms.
Article
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Low Lai Chow, Event Reports, E-commerce Expo Asia, October 2019
Nicholas Kontopoulos, Adobe’s regional head of APAC commerce marketing outlines how brands can adapt their organisations and sync up better with channel-less consumers.
Article
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Research on WARC, December 2019
Traders are the exclusive keepers of a highly valuable – and tragically uptapped – body of knowledge that encompasses both the technical and qualitative aspects of programmatic media trading.
Opinion
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Rico Chan, December 2019
In a world with small screens and even shorter attention spans, marketers are relying heavily on native ads to drive action, conversions and brand storytelling.
News
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29 November 2019
More than three-quarters of marketers in Southeast Asia say that new customer growth is slow or stagnant and at least two-thirds believe budget sacrifices will have to be made in 2020, a new survey has revealed.
News
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26 November 2019
Marketers around the world face similar challenges, around areas such as changing media consumption and the impact of new technologies, but in Asia, priorities can differ according to data from the WARC Marketer’s Toolkit 2020 . The data ...
Opinion
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Gabey Goh, November 2019
This interview is part of the Marketer’s Toolkit 2020. Download the summary report here .
Opinion
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Gabey Goh, November 2019
This interview is part of the Marketer’s Toolkit 2020. Download the summary report here .
News
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13 November 2019
Adopting a challenger mentality, using AR and VR to create new consumer experiences and reframing brands using cultural insights are among the successful marketing trends being used in Asia, according to a new WARC study.
News
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13 November 2019
Indonesia is highly responsive and sensitive to the quality of content environments and the corresponding ads seen, according to a study by Integral Ad Science (IAS).
Article
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WARC Exclusive, November 2019
Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Prize for Asian Strategy 2019.
News
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11 November 2019
Ineffective digital practices are keeping APAC retailers from tapping the opportunities that omnichannel offers for driving sales and brand awareness, according to martech firm dotdigital.
Case Study
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MMA Smarties, Finalist, X (Global), 2019
Ahead of the new season of its Asia's Got Talent show, the television channel AXN Asia launched an interactive campaign that allowed users to talk to the stars and presenters of the show ahead of each episode, thus increasing user engagement across East Asia.
Article
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Low Lai Chow, Event Reports, E-commerce Expo Asia, October 2019
Research by Dotdigital shows that ineffective digital practices are a key barrier to APAC retailers taking concrete steps towards effective omnichannel marketing.
News
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05 November 2019
The Singapore Tourism Board (STB) and toy company Mattel have partnered up for a joint marketing push featuring Barbie, in what at first sight seems an unlikely combination, but brand partnerships are increasingly being used by marketers across the ...
News
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01 November 2019
Revenues from digital financial services in six of Southeast Asia’s largest markets are forecast to soar to at least US$38bn by 2025, up from US$11bn in 2018, according to a joint report from Google, the Singapore state investment fund Temasek, and ...
Article
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Greg Paull, Admap, November 2019
Presents five ways APAC CMOs can chase growth through partnerships.
News
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01 November 2019
Malaysia Airlines and Singapore Airlines have entered into a wide-ranging commercial agreement which will include joint marketing activities to develop tourism, with the deal also covering SIA subsidiaries SilkAir and Scoot as well as Firefly from ...
News
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28 October 2019
Ecommerce platforms are the biggest investment priority for retailers over the coming year, with half (53%) stating that they will invest in this area, according to a new report by Tofugear.
News
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23 October 2019
QSR titan KFC has created impressive work across much of the world’s most populous continent, carving out a significant position in the market; at Spikes Asia, Annabel Fribence, CMO of KFC Asia Central described the process.
News
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21 October 2019
It is expected there will be 310 million digital consumers in Southeast Asia by 2025, with each of them spending an average of US$390, according to a new study from Facebook and Bain & Company, the global management consultancy.
Article
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Low Lai Chow, Event Reports, Spikes Asia, September 2019
At Spikes Asia 2019 Annabel Fribence, CMO of KFC Asia Central, talks about embracing the pace of change within marketing and how the brand approaches the quest for cultural resonance in each market in the region.
News
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14 October 2019
Travel technology company Amadeus has launched its advertising platform travel audience in Asia Pacific, which is aimed at helping advertisers reach consumers in the largest and fastest growing travel market in the world.
Article
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Rakuten Marketing, October 2019, Research on WARC
According to eMarkerter, the global e-commerce market is forecasted to grow 21% in 2019 to $3.54 trillion, with the Asia-Pacific (APAC) region alone accounting for 64% of total e-commerce sales worldwide this year – a 25% year-on-year growth.
