Article
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Mukta Lad, Event Reports, Meltwater APAC Digital Summit, March 2021
Ogilvy’s Andreanna Leclerc discusses what social commerce entails and how brands can leverage it effectively with the three states of social commerce, five important dimensions and four behavioural design principles.
Article
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Cecelia Girr, WARC Exclusive, April 2021
Asian players are shifting American beauty standards with their innovative approach, attractive packaging and growing consumer base, say TBWA’s Cecelia Girr, Skyler Hubler and Asai Meyer.
Data
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Cinzia Petio, WARC Data Points, April 2021
A summary of the latest readings from WARC's Global Marketing Index (GMI), a unique monthly barometer of the state of the global marketing industry based on current sentiment among practitioners.
Data
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Zoe McCready, WARC Data, March 2021
This article summarises the results of the Global Marketing Index for March 2021, when all regions came back in growth for staffing levels.
Opinion
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WARC, March 2021
Since its launch in 2014, rewards and discovery platform ShopBack has been steadily building out its partnership network as part of its goal to help shoppers in Southeast Asia “shop smarter”. Chief Commercial Officer Candice Ong speaks to WARC about effective partnerships and growth ambitions.
Opinion
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Poonam Kumar, Irene Joshy and Pablo Gomez, March 2021
To master the new rules of marketing effectiveness post-pandemic, brands must be agile and focus on risk intelligence to grow; they have to get creative right as content consumption soars; and they must use insights and data strategically to tap media and communication opportunities.
Data
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Rob Clapp, WARC Data Points, March 2021
An overview of programmatic connected TV advertising sales in 2020.
Article
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Michael Chadwick, WARC Exclusive, March 2021
Asian beauty brands have made inroads into European markets long dominated by French brands and Cheil UK’s Michael Chadwick says they are well-placed to continue growing on the continent by leveraging on their strength in innovation and status as global tastemaker.
Article
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Taranjeet Singh, WARC Exclusive, March, 2021
Criteo’s Taranjeet Singh says the pandemic introduced convenience to consumers through online shopping and they are now used to having faster and better services and having products delivered to them.
Opinion
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Ian Hocking, March 2021
South China Morning Post’s Ian Hocking touts a non-Open Marketplace advertising solution that optimises efficiencies and increases return on investment by connecting first-party data and persistent user IDs to programmatic deals.
Article
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Low Lai Chow, Event Reports, CX Trends, February 2021
COVID-19 has transformed customer behaviour and sharpened the focus on customer experience.
Article
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Måns Tesch , WARC Exclusive, February, 2021
Grey’s Måns Tesch says people in APAC may be concerned about global warming but are confused about what kind of actions profoundly impact climate change.
Article
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Kaho Yamada, WARC Exclusive, March 2021
Explains how brands can use influencer marketing as a sales channel.
Data
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Rob Clapp, WARC Data Points, March 2021
An overview of staffing levels globally and in the Americas, Asia Pacific and Europe, according to WARC's Global Marketing Index.
Data
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Zoe McCready, WARC Data, February 2021
This article summarises the results of the Global Marketing Index for February 2021, when the index for staffing levels came back into growth for the first time since February 2020.
Article
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Euromonitor Strategy Briefings, February 2021
Provides a regional overview of financial cards and payments in Asia Pacific, offering an analysis of leading companies and brands, country snapshots and predictions for the future of the category.
Data
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Rob Clapp, WARC Data Points, February 2021
An overview of the distribution of return on investment (ROI) from $1 spent on media.
News
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15 February 2021
E-commerce is experiencing positive disruption due to COVID-19.
News
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12 February 2021
The number of overseas visitors to Asia-Pacific slumped by 84% year-on-year in 2020, which is the equivalent of 300 million people, according to the World Tourism Organization.
Article
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Kiron Kesav, WARC Exclusive, February, 2021
PHD Media’s Kiron Kesav says automotive brands in Southeast Asia, even those already recovering from periods of lockdown, have to adapt to shifting themes in a post-pandemic world.
News
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12 February 2021
Conversational AI-based solutions helped APAC businesses be more effective during the pandemic but failed to raise the customer experience (CX) bar, according to Forrester.
Article
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Charu Aggarwal Harish, WARC Exclusive, February 2021
This article highlights the growth in e-commerce during the pandemic and provides insights for marketers to adapt to changing consumer expectations in this fast-evolving category.
Data
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Rob Clapp, WARC Data Points, February 2021
An overview of search and social referrals to digital publishers.
News
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09 February 2021
Adspend in the APAC region is expected to grow by 5.
News
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08 February 2021
Ads served on television, radio and print broadly earn the trust of a majority of consumers in Asia-Pacific, while Indians and Indonesians tend to be much more trusting even for media where there is more scepticism in other markets.
