News
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03 July 2020
Lockdowns across India and Southeast Asia have had a marked impact on consumption patterns at Puma, says the sportswear brand’s regional general manager.
News
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30 June 2020
The branded facemask has arrived: Uniqlo, owned by Japan’s Fast Retailing, is just one of several retail and sportswear brands that have responded to consumer demand and moved into the mask market.
News
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26 June 2020
Tencent, the Chinese technology and entertainment giant, has acquired iflix, a loss-making streaming service based in Malaysia that operates across 13 markets in Asia.
News
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25 June 2020
Tokyo-based agencies claimed the top two spots in Asia in the regional agencies of the decade ranking at Cannes Lions, with third spot going to Bangkok.
News
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19 June 2020
Despite being one of the hardest hit industries, the hospitality sector remains positive in its outlook, anticipating recovery to begin as early as Q4 of this year.
Article
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Low Lai Chow, Event Reports, Sitecore virtual summit, June 2020
The APAC region will continue to lead in adoption and use of digital and mobile channels for purchases, long after COVID-19 lockdown measures are lifted.
News
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18 June 2020
Marketers that can tap into the emotions of consumers, and provide the necessary blend of comfort and information, are best-placed to make an impact according to Southeast Asia research from Unruly.
News
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18 June 2020
Asia Pacific’s ad market is set for a strong recovery in 2021, with growth of 8.1% to reach $175 billion, the latest Magna Advertising Forecast predicts.
Opinion
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WARC, June 2020
Ariel’s Share The Load campaign sparked a national conversation and walked away with the Grand Prix in the 2016 edition of the WARC Prize for Asia Strategy.
Article
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Low Lai Chow, Event Reports, Meltwater webinar, June 2020
Social listening is a critical activity at a time of profound disruption to consumer habits, as it gives marketers a real-time insight into evolving needs and behaviours.
Article
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Low Lai Chow, Event Reports, IAB Southeast Asia & India webinar, June 2020
Storytelling that drives an emotional response from consumers is a highly impactful strategy during the COVID-19 pandemic, according to research from Unruly, the ad-tech firm.
Article
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Mehak Bharti and Sharon Ng, WARC Exclusive, June 2020
Do deals evoke deeper unconscious desires within Asians that make it difficult for them to resist? New research by Nanyang Business School suggests, yes.
News
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04 June 2020
The travel industry has been hard hit by the COVID-19 pandemic, but there are signs, in Asia-Pacific at least, that things are starting to look up.
News
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03 June 2020
The pandemic may have weakened brand power in general but continued engagement is key to maintaining brand strength – and that requires both good content and an understanding of the changing sentiments of consumers.
Article
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Potluck, Research on WARC, May 2020
An investigation into the human impact of the COVID-19 crisis, capturing the more emotional side of the current situation.
Article
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Low Lai Chow, WARC COVID-19 Series, Web in Travel Virtual panel, May 2020
Sojern’s Katy Gallagher outlines silver linings for the travel sector in APAC as the measures to contain the COVID-19 pandemic progress.
Article
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Low Lai Chow, WARC COVID-19 Series, May 2020
Kantar outlines how brands need to adapt and meet consumer expectations as the impact of COVID-19 continues to make its presence felt.
Opinion
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Lucy Aitken, May 2020
Siew Ting Foo is Vice President and Global Head of Marketing Strategy & Planning, Print Category at HP and the Jury Chair for this year’s WARC Prize for Asia Strategy.
News
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26 May 2020
Japanese automotive manufacturer Nissan has had to shift from its heavy reliance on brick-and-mortar to online thanks to COVID-19 lockdowns across many markets, but it expects the steps it is taking now will pay dividends offline post-pandemic.
News
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25 May 2020
Restrictions imposed to tackle the COVID-19 pandemic has forced millions of people to work and shop from their homes, so it is concerning that a new survey has found 40% of APAC consumers have reported breaches of their personal data by someone who ...
News
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21 May 2020
Senior figures from HSBC, Lazada, McCann, Ogilvy, TBWA\HAKUHODO and VCCP are among those completing the jury line-up for the WARC Prize for Asian Strategy.
Article
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Biprorshee Das, WARC COVID-19 Series, MMA and McKinsey webinar, April 2020
The Mobile Marketing Association APAC hosted a webinar with McKinsey on the perspectives on COVID-19 and its implications/learnings for consumer and retail companies.
Article
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Anna Shin, WARC COVID-19 Series, May 2020
R/GA Singapore’s Anna Shin maps out how the consumer definition of happiness and satisfaction has changed thanks to COVID-19, and how brands need to adapt to thrive.
Article
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ADA, Research on WARC, May 2020
Looks at the different experiences muslims will have during Ramadan this year as they celebrate during the COVID-19 pandemic.
Article
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Low Lai Chow, WARC COVID-19 Series, Business as (Un)Usual, May 2020
Nissan’s Angie Ahn and Better Trade Off’s Shannon Cullum share tips on how to navigate challenges posed by lockdown measures.
