News
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19 March 2019
Despite complaints over a lack of transparency, programmatic is growing fast in Asia and marketing professionals need to be ready to explore its new frontiers, an industry figure says.
News
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18 March 2019
The global smart home market is expected to be worth $400bn by 2030, with Asia Pacific accounting for at least a quarter (25%) of the total, according to a new study that also identifies what APAC consumers want from devices like Amazon Alexa.
Article
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Alvin Wong, WARC Exclusive, March 2019
Asia’s programmatic space is evolving quickly, and brands need to educate themselves to make the most of the opportunities.
Article
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Low Lai Chow, Event Reports, MRMW APAC, February 2019
Customer-centricity is a major focus for Asia’s brands in 2019, especially in beauty and finance.
Article
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Low Lai Chow, WARC Exclusive, March 2019
Asia’s mothers are a powerful consumer demographic – but marketers need to appeal to the whole person, not just the mum.
Article
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Anil Thakraney, Event Reports, IAA World Congress, February 2019
Brands can find their purpose by using technology in smart ways – from telcos, to multi-vitamins to charities and more – and fight disruption at the same time.
News
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18 February 2019
The trend towards ‘super-apps’ in Asia shows no signs of slowing, as the leading regional players expand their consumer services and major Chinese ones move into government-related territory.
Article
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Low Lai Chow, WARC Trends, February 2019
Tech trends including voice, image-driven search, biometric customization and AR experiences are set to make a splash in Asia in 2019.
Article
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Low Lai Chow, WARC Exclusive, February 2019
Major trends shaping marketing strategy in Asia in 2019 including consolidation, customer experience and brand purpose.
News
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14 February 2019
Asia’s influencers frequently offer a bracing contrast to the conformity of mainstream media, but the dash by brands to take advantage of this has resulted in the beginnings of a backlash, according to one agency observer.
News
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12 February 2019
Asia-Pacific is increasingly the focus for the travel-beauty retail sector as the region experiences some spectacular sales growth.
Opinion
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Sumit Ramchandani, February 2019
2019 combines a number of trends and challenges that the industry will need to deal with, Sumit Ramchandani, Chief Client Officer of integrated and digital agency Lion & Lion, picks out 5 elements that he believes will impact and change the industry in Asia this year, and why there is a need for agencies to be agile, integrated and innovative.
News
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04 February 2019
The Philippines leads the world in terms of time spent online and social media usage, according to a new global study into digital trends across 230 countries and territories.
Article
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Ida Siow, Admap, February 2019
Looks at the benefits of using influencers in marketing, beyond endorsements, focusing on the culturalpower they have.
News
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01 February 2019
Lazada, the e-commerce site that is majority owned by Alibaba of China, has announced that it is adding fresh groceries to its product range as it seeks to become Southeast Asia’s “biggest e-commerce ecosystem”.
Article
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Euromonitor Strategy Briefings, January 2019
Looks at the performance of hydration beverages in the Southeast Asia market, including drivers behind the demand, various hydration consumer groups and potential challenges and opportunities.
Article
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WARC Best Practice, January 2019
Summarises the insights from a series of key papers on targeting Muslim consumers in South-East Asia, including the importance of faith, modernity and perceptions of beauty.
Article
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WARC Best Practice, January 2019
This article summarises the insights from a series of key papers on social commerce in South-East Asia, which is thriving in a mobile-first consumer culture, including wider trends in social media and the rise of messaging apps as commercial platforms.
Case Study
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Ronnie Thomas, Scindya Datt, WARC Media Awards, Entrant, Effective Use of Tech, 2018
HP, the computer company, used augmented reality in a campaign targeting businesses across APAC.
News
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17 January 2019
Research agency Mintel says there are six trends that will fashion Chinese and North Asian consumer markets this year and beyond, several of which have big implications for food and beverage brands.
News
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03 January 2019
Cultural differences between East and West play a significant role in how consumers approach the beauty category, according to two academics, who report that societal norms in the East exert greater pressure on buyers.
News
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21 December 2018
The male cosmetics market in Asia has yet to take off in the manner frequently predicted, but manufacturers are gearing up for another go, this time focusing on making products more accessible.
News
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20 December 2018
With more than half of Southeast Asia now online, the retail climate in the region is changing fast and both brands and retailers have an opportunity to “to really know their customer”, according to a regional Google executive.
News
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19 December 2018
E-commerce in Asia is bigger and growing faster than anywhere else in the world, and marketers in the region need to be aware of the particular concerns and behaviours that are driving this success.
Article
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Shilpa Madan and Shankha Basu, WARC Exclusive, December 2018
New research indicates that Asian countries have different attitudes toward beauty than Western markets.
