News
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19 September 2019
Mobile is increasingly seen by marketers in APAC and EMEA to be an effective marketing channel, but as it continues to be a disruptive force across industries it has yet to reach its potential, according to new studies from WARC and the Mobile ...
Data
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WARC Data, September 2019
Summarises the findings of WARC's latest mobile marketing survey, conducted across APAC on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
News
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17 September 2019
It’s easier than ever for a brand to develop a chatbot that delivers “baseline functionality”, rather harder to create one that offers a pleasing user experience, a new study says, but AirAsia’s AVA is an exception.
Case Study
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SABRE Awards, Asia-Pacific, Medical Technology, Gold, 2019
Royal Philips, a leading health technology company in the Netherlands, devised a campaign to raise awareness of sleep disorders among people in Singapore, leading to 21,900 online engagements and an editorial reach of 8.9 million.
News
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12 September 2019
The Singapore Tourism Board (STB) has announced new incentives and partnerships to benefit from opportunities in the Meetings, Incentives, Conventions and Exhibitions (MICE) sector.
Case Study
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SABRE Awards, Asia-Pacific, Multi-Country, Gold, 2019
Monster.com, a global employment website, launched a campaign urging stay-at-home mums to re-launch their careers, which generated 110 million digital impressions and top tier media coverage.
News
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10 September 2019
Campaigns from international brands like Guinness, IKEA and KFC, as well as local brands like Berger Paints, Anchor Beer and Kwality Diary, are among the 30 shortlisted for this year’s WARC Prize for Asian Strategy.
News
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09 September 2019
Rugby fans from Japan and Australia are the most enthusiastic in Asia Pacific, according to a new study that uses stadium attendance data to profile supporters of the game, but interest in the game extends beyond those countries taking part in the ...
News
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09 September 2019
Consumers are often sceptical about brands that tap into societal issues, with a recent survey showing more than half think this is merely a marketing ploy rather than evidence of any genuine conviction.
Article
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Research on WARC, September, 2019
Presents findings from a study that analysed data of 60,000 rugby fans to provide deeper insights for sports administrators, event organizers, sponsors, tourism officials and marketers ahead of the Rugby World Cup.
News
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06 September 2019
Mobile ad request volume and eCPMs grew significantly in the first half of the year, according to Smaato, the global in-app advertising platform, with South Korea and India in particular reporting “phenomenal” increases.
Opinion
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Andreas Krasser, September 2019
Asia to me is the most exciting region to be in right now as a strategist. The pace of daily life, economic advancement, and technological progress here make culture truly move at the speed of light – it’s basically a candy store for strategists.
News
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04 September 2019
K-beauty conglomerate Amorepacific is making headway in leveraging growing interest for beauty supplements with its CUBEME brand.
News
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03 September 2019
Brands have an opportunity to engage a growing segment of online shoppers in APAC actively looking for deals outside of their home markets, according to a new report by Rakuten Marketing.
News
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30 August 2019
In the Australian market there has been rising interest in the potential of location data to enhance OOH executions, according to the marketing technology firm Blis.
Article
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Oliver Woods, Admap, September 2019
An overview of highlights and trends in Southeast Asia’s mobile video landscape, a market in which mobile is the dominant device for internet access.
Article
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Gabey Goh, WARC Exclusive, August 2019
Looks at how the OOH industry has been moving steadily towards digitalisation in Australia, and in what ways the transition has enabled marketing tech firm Blis to incorporate more robust measurement capabilities.
News
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22 August 2019
The Asia Pacific region has overtaken Europe and the Middle East for in-app advertising impressions, according to a report from PubMatic.
Article
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Research on WARC, July 2019
Provides marketers with best practices, useful tips, and insights throughout the video advertising process in Asia.
News
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15 August 2019
WeSing, Tencent Music Entertainment Group’s free karaoke application, is pursuing expansion in Southeast Asian markets as growth in its home market of China slows.
Article
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Euromonitor Strategy Briefings, August 2019
A regional overview of hair care in Asia Pacific with an analysis of leading companies and brands, in addition to country snapshots and forecasts for the future of the category.
Article
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Low Lai Chow, Event Reports, Retail Asia Conference, May 2019
According to The Economist Intelligence Unit (EIU), retail trends in Asia are set to shift amidst the backdrop of a potential global trade war remains the top concern for the global economy this year.
Article
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Delon Wang, WARC Webinars, August 2019
Delon Wang, head of client services at WARC, looks at how, and why, influencers are being invested in like never before, and presents some success stories from the 2018 WARC Media Awards.
News
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05 August 2019
The extent to which Alibaba and JD.com dominate the retail landscape in Asia has been confirmed in a new report, which calculates that the two Chinese e-commerce giants generated combined revenues of $444.5bn in 2018.
News
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01 August 2019
The high-profile partnership between Tencent and the USA’s NBA shouldn’t blind marketers to the many other opportunities that exist across Asia to tie their brands to the hugely popular sport of basketball.
