News
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15 November 2018
Grab, South East Asia’s leading ride-hailing and services app, has focused on a hyper-local strategy to drive expansion across multiple markets and category verticals, according to a senior executive at the company.
News
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15 November 2018
This year’s Singles’ Day shoppers showed they’re more than ready to use the latest tech if it means getting their hands on a bargain.
Article
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Shamni Pande & Anna Hamill, Event Reports, APAC eCommerce Accelerator Summit, October 2018
With the rise of e-commerce redefining the retail landscape and consumer behaviours, new opportunities exist for retailers to embrace the omnichannel era of marketing.
Case Study
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Ronnie Thomas, Penelope Siraj. Janelle Vila, WARC Media Awards, Shortlisted, Best Use of Data, 2018
SAP, the software company, increased leads and decreased cost per lead by changing how it dealt with decision-making executives who moved company in Asia.
Article
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Anna Hamill, Event Reports, Spikes Asia, September 2018
Prasoon Joshi, Chairman and Co-Creative Officer of McCann Worldgroup India, is optimistic that the tech revolution on the subcontinent will bring positive change to the advertising industry.
Article
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Low Lai Chow, Event Reports, FUTR Asia Summit, October 2018
Grab, South East Asia’s leading ride-hailing and services app, has focused on a hyper-local strategy to drive expansions across multiple markets and category verticals.
News
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08 November 2018
A combination of ageing societies, more lifestyle diseases and a growing middle class is driving consumer interest in health and wellness in Asia-Pacific – presenting new opportunities for healthcare brands – a new study has revealed.
Article
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Amy Rodgers, Sophie Harding, Steve Lok and Damian Ryan, WARC Webinars, October 2018
Steve Lok, global head of Martech at The Economist, Sophie Harding, trends and insights director at Mindshare, and Damian Ryan, partner at Moore Stephens, discuss findings from the recent Martech Report.
News
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02 November 2018
A campaign by The Womb for Carvaan, a radio with digital music pre-loaded, has won the Grand Prix in the 2018 WARC Prize for Asian Strategy.
Case Study
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James Honda-Pinder, WARC Prize for Asian Strategy, Entrant, 2018
Marina Bay Sands, a hotel and leisure resort in Singapore, used an integrated campaign across Asia under a new brand platform to increase visits and revenue.
News
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01 November 2018
There’s a new breed of affluent and influential consumers who every brand should want as advocates, according to new research from Ipsos.
News
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31 October 2018
Leading-edge consumers can upend consumer insights strategies for brands looking to achieve cultural relevancy, avoiding the “tunnel vision” effect that can result from solely focusing on core consumer insights.
News
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30 October 2018
The data ecosystem in Asia-Pacific markets is less developed than in the US or Europe, which makes it more complex and difficult for marketers to execute plans, but a simple framework-based strategy can help brands put the fundamentals in place.
Article
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Low Lai Chow, Event Reports, QUAL360 APAC, October 2018
Leading-edge consumers can upend consumer insights strategies for brands looking to achieve cultural relevancy.
News
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26 October 2018
Grab, the Singapore-based ride-hailing firm, has joined forces with Mastercard to launch prepaid cards tailored to Southeast Asia, in a move widely viewed as the largest digital payments push in the region to date.
Article
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Amit Chaubey and Sachin Sharma, WARC Exclusive, October 2018
Marketers can use a simple ABCDE framework in Asian markets to make their data-driven marketing initiative more effective.
News
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25 October 2018
Despite a love of online shopping and increased options for mobile payments, young consumers in South East Asia still prefer to pay in cash, according to new research.
News
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24 October 2018
Coca-Cola, the global beverages giant, opted for a co-creation experiment with customers to ensure its product innovation strategy reflected the true tastes of Southeast Asia.
Article
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Low Lai Chow, Event Reports, QUAL360 APAC, October 2018
Coca-Cola, the global beverages giant, tapped co-creation with customers to drives its product innovation in Southeast Asia.
News
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12 October 2018
Asian companies are moving away from a fixed approach to brand architecture, whether that’s the “branded house” or the “house of brands”, in favour of a hybridisation strategy, according to an industry figure.
News
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11 October 2018
Marketers in Asia-Pacific are highly focused on achieving short-term goals, even though the vast majority believe a longer-term view would be better for their brands’ success, new research from Kantar shows.
News
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11 October 2018
Advertising in Asia conforms more to gender stereotypes, with powerful segments including Muslim women under-represented, according to new research by FMCG giant Unilever.
News
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10 October 2018
US tech giant Microsoft has announced that it will invest an undisclosed amount in Grab, the Singapore-based ride-hailing firm, as part of a strategic partnership that will see them collaborate on a wide range of advanced technology projects.
Article
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Low Lai Chow, Event Reports, Spikes Asia, September 2018
According to research by Unilever, advertising in Asia conforms more to gender stereotypes, with powerful segments including Muslim women grossly under-represented.
News
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08 October 2018
Coca-Cola is marketing with a ‘brand experience’ mindset in its South East Asian markets, according to a senior marketing executive at the company.
