Home Topics Geographies Asia

Asia

Latest
Most Read

Filter by

India (3,879)

Asia (general region) (1,156)

Singapore (987)

Japan (979)

Indonesia (674)

Malaysia (531)

Thailand (501)

Vietnam (487)

Philippines (452)

Hong Kong (448)

South Korea (289)

Taiwan (246)

Pakistan (79)

Bangladesh (45)

Search in

Case Studies (70)

Articles (427)

Research Papers (84)

News (356)

Opinion (57)

Data (155)

Rankings (7)

Show only

Recommended

(56)

Videos

(41)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

Search Results Language

Category

Brand

Location

Source

1,156 results found

Reset Filters

Search in

Case Studies (70)

Articles (427)

Research Papers (84)

News (356)

Opinion (57)

Data (155)

Rankings (7)

Show only

Recommended

(56)

Videos

(41)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

template

Search Results Language

Industry Sector

template

Brand

template

Location

template

Source

template

1,156 results found

Sort By

Five tips on how to win the WARC Awards for Asian Strategy

Opinion • Chiara Manco, June 2021

What makes a compelling case study? WARC’s Chiara Manco mines past winners of the WARC Awards for Asian Strategy to find out.

Cisco: Cisco Live

Case Study • WARC Awards for Effectiveness, Entrant, Business-to-Business, 2021

Cisco, a market-leading technology business, had to stream Cisco Live, it's flagship B2B regional event, across the APJC region due to the Covid-19 pandemic.

APAC is winning at e-commerce: Here’s how brands and retailers can win too

Article • Low Lai Chow, Event Reports, eTail Asia Virtual Summit, May 2021

APAC countries like China and Korea are shaping e-commerce trends, with consumers pivoting online more quickly than the rest of the world as the pandemic fast-tracks their initiation into digital.

Global Marketing Index: May 2021

Data • Zoe McCready, WARC Data, May 2021

This article summarises the results of the Global Marketing Index for May 2021, when global marketing budgets maintained highest ever rates of growth.

Top of the Pile: What this year's WARC Awards for Asian Strategy Jury will be looking for

Opinion • WARC, May 2021

Jury members of this year’s WARC Awards for Asian Strategy talk about what they are looking for in this year’s entrants, the role of strategy in their businesses and their future hopes for the discipline.

53% of APAC consumers say in-store product discovery is easier

Data • Rob Clapp, WARC Data Points, May 2021

An overview of consumer opinion in Asia Pacific on brand/product discovery and understanding product quality when shopping online.

Dark social: Consumer sentiment data

Article • WARC Exclusive, Spotlight SEA, May 2021

Analyses data from ongoing surveys of Southeast Asian consumers, provided by GWI.

Five retailer trends in Asia for a post-pandemic world

Article • Low Lai Chow, Event Reports, eTail Asia Virtual Summit, May 2021

Nearly 500 online retailers were surveyed in late 2020 for their experience during the pandemic and from the subsequent Resilience in Retail study, payments platform Stripe lists the trends in APAC retail as the world emerges from COVID-19.

Adtech + martech: Enriching the customer experience

Article • Gabey Goh, WARC Exclusive, May 2021

The convergence of adtech and martech can better tailor the customer experience to the individual – WARC’s Gabey Goh speaks to Oracle and Wunderman Thompson about how much of this is evident in APAC marketing.

Asia Pacific, Media consumption overview, 2013-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Asia Pacific between 2013 and 2020.

The experience renaissance: How experience will drive growth for APAC organisations

Article • Flaviano Faleiro, WARC Best Practice, May 2021

Accenture Interactive’s Flaviano Faleiro says companies are moving from conventional customer experience (CX) philosophy towards a more holistic customer-centric strategy called the “business of experience” (BX) – an approach centred on delivering exceptional experiences that respond to customers’ frequently changing needs.

Media Owner Profile: JCDecaux, Regions

Data • Rob Clapp, WARC Data Points, May 2021

This Media Owner Profile of JCDecaux includes data on advertising revenue by region and market.

Half of B2B marketers in APAC lack an ROI target

Data • Rob Clapp, WARC Data Points, May 2021

An overview of B2B marketing ROI and challenges in Asia Pacific.

Emerging consumer behaviours reshape retention in Asia

Article • Greg Paull, WARC Exclusive, May 2021

Across Asia, fast changing consumer behaviours – such as e-wallets and a focus on convenience – are forcing brands to rethink customer retention strategies.

Purpose-driven marketing with martial arts: Eight lessons from ONE Championship

Article • Low Lai Chow, Event Reports, WFA Global Marketer Week, April 2021

ONE Championship turned mixed martial arts, Muay Thai and kickboxing into an Asian global sports property.

Global Marketing Index: April 2021

Data • Zoe McCready, WARC Data, April 2021

This article summarises the results of the Global Marketing Index for April 2021, when global marketing budgets and staffing levels saw the highest ever rates of growth.

Media Owner Profile: Spotify

Data • Rob Clapp, WARC Data Points, May 2021

This Media Owner Profile of Spotify includes data on revenue and monthly active users by user type and region.

Click to buy: The growing opportunity of shoppable media

Opinion • Gabey Goh, May 2021

Shoppable media is the latest marketing opportunity and WARC’s Gabey Goh says the upcoming eTail Asia 2021 conference will outline the key drivers of this shoppable trend and what it means for marketers.

Asia Pacific, Ad blocking

Data • WARC Data Points (GlobalWebIndex), May 2021

An overview of ad blocking in Asia Pacific.

Asia Pacific, Second screening

Data • WARC Data Points (GlobalWebIndex), May 2021

An overview of second screening (using another device while watching TV) in Asia Pacific.

CTV’s share of online video impressions has quadrupled since 2016

Data • Cinzia Petio, WARC Data Points, April 2021

An overview of video impressions by device since 2016.

Media Owner Profile: Facebook, Asia Pacific

Data • Rob Clapp, WARC Data Points, April 2021

This Media Owner Profile of Facebook includes Asia Pacific data on advertising revenue, daily active users and monthly active users.

Snapchat adds 15m daily users, approaches 300m total

Data • Rob Clapp, WARC Data Points, April 2021

An overview of Snapchat's daily active users by region in Q1 2021.

Online groceries most popular in APAC, growing quickest in North America

Data • Cinzia Petio, WARC Data Points (GlobalWebIndex), April 2021

An overview of online grocery shopping in Q4 2020.

The power of brand relationship design: How to create meaningful post-purchase experiences

Article • R/GA, Research on WARC, April, 2021

The study surveyed 16,000 consumers in nine markets across six categories to uncover what makes for a long-term repeat customer.

How to market to Vietnamese consumers

Article • Katrin Roscher, WARC Best Practice, November 2018

Outlines the eight key points to remember when marketing to Vietnam’s youthful and highly connected population of 96 million.
2020 Asian Strategy Report: Insights from the WARC Prize for Asian Strategy

Article • WARC Exclusive, October 2020

Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Prize for Asian Strategy 2020.
Mapping a perfect storm: The impact of COVID-19 on Asia’s media landscape

Article • Kunal Sinha, WARC Exclusive, July 2020

How are brands changing the way they communicate with consumers? A look at how major media channels have been used during COVID-19 lockdowns across Asia.
Brand communication in the post-COVID era: The new communication playbook

Article • Aprajita Kalyani and Saachi Asthana, Research on WARC, August 2020

COVID-19 has turned the world upside down and led to fundamental shifts in the way people think and live, and these shifts have posed multiple questions before brands with respect to building a connection with the audience.
Nearly 90% of consumers have changed their behaviour because of COVID-19

Data • Rob Clapp, WARC Data Points, March 2020

An overview of changes in consumer behaviour because of the novel coronavirus (COVID-19) in eight Asia Pacific markets and the UK and US.
Half of consumers to shop online more after COVID-19

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), July 2020

An overview of consumer activities after the novel coronavirus (COVID-19) outbreak ends, including shopping online, exercising at home, using mobile payments and using food delivery services.