News
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20 March 2020
TikTok, the video-sharing app popular among young users, has teamed up with adtech platform The Trade Desk to offer its premium inventory to advertisers across Asia-Pacific, with PepsiCo’s Lays brand an early user.
News
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16 March 2020
Asia-Pacific, home to 60% of the global population, has become the most advanced digital economy in the world and three key consumer trends have emerged that are likely to influence the way marketers design, build and promote their products across ...
Article
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Stephanie Caunter and Simon Samuel, WARC Exclusive, March 2020
Marketers can still bounce back despite the COVID-19 outbreak threatening an economic decline in Southeast Asia; digital marketing agency ADA shares five strategies for marketers to navigate through this period of economic uncertainty.
News
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10 March 2020
A new report from TrafficGuard has found that total e-commerce web traffic doesn’t increase over the Islamic holy month of Ramadan, but instead, is significantly loaded to the earlier weeks.
News
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09 March 2020
A spreading coronavirus outbreak could erase $211 billion from the combined economies of Asia-Pacific this year, according to a stark report from ratings agency S&P Global that was released at the end of last week.
News
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06 March 2020
Global smartphone sales declined 2% last year, but Southeast Asia bucked the trend after recording sales volume growth of 1% to US$23bn, a new report has shown.
Opinion
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Nicole Tan, March 2020
McCann Worldgroup's Nicole Tan thinks that strategists have long played an ambiguous role, and to survive In an era of transformation, strategists themselves must evolve to become connectors and orchestrators.
News
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03 March 2020
Fear that the ongoing novel coronavirus outbreak may hurt personal financial health is the top concern across Asia, according to a recent study conducted by Kantar.
Article
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Euromonitor Strategy Briefings, February 2020
A regional overview of video games in Asia Pacific, including leading companies and brands, forecast projections and country snapshots.
News
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21 February 2020
Several studies of Generation Z consumers have indicated they are more optimistic, politically aware and socially inclusive than their elders – and these attitudes are confirmed in a new report covering nine markets in Asia-Pacific.
Opinion
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Anne Rayner, February 2020
This year’s Valentine’s Day was especially lovely as I received overwhelming interest around a topic that is close to the hearts of many of my colleagues, friends and family.
News
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17 February 2020
As many as 36.7 million city-dwellers will change the way they travel over the next ten years and, by 2030, greener means of transport will represent 49% of all trips undertaken within cities, versus 46% for cars (which currently account for 51% of ...
News
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11 February 2020
The success at the Academy Awards of Korean black comedy Parasite heralds a potential new element of the so-called K-wave, which has to date seen consumers in Asia and large parts of the rest of the world embrace Korean pop, soap operas and beauty ...
News
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10 February 2020
Three billionaires who control some of Thailand’s largest conglomerates have entered formal expressions of interest in taking over the Thai and Malaysian operations of Tesco, the British supermarket giant.
Article
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Low Lai Chow, Event Reports, VidCon Asia Summit, December 2019
With the right brand-and-creator partnership, organic reach and engagement is still possible for brands Instagram, according to the platform’s APAC's head of partnerships, Nicci Meek.
Article
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Low Lai Chow, Event Reports, VidCon Asia Summit, December 2019
Stephan Jenn, sales director and APAC head for Tubular Labs breaks down social video’s popularity across the region and shares content opportunities at the VidCon Asia Summit.
Article
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Marcus Luer, Admap, February 2020
A guide to the ASEAN region’s football sponsorship market.
Article
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Jian Ming Lee, Admap, February 2020
A five-step guide for brands considering entering into an e-sports sponsorship in Asia.
News
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29 January 2020
Despite being the fastest growing economic region in the world, it’s a mixed outlook for adspend across APAC markets, according to the latest advertising spend forecasts from Dentsu Aegis Network (DAN).
News
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23 January 2020
Gaming culture in Southeast Asia differs from western markets for a number of reasons – particularly in being predominantly mobile – and brands need to understand the nuances in order to find ways to add value to the experience.
News
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22 January 2020
Both consumers and advertisers across Southeast Asia are looking forward to the introduction of 5G networks, although their understanding of the benefits of the technology brings doesn’t necessarily match their excitement levels.
Article
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Alasdair Gray, WARC Best Practice, January 2020
Provides marketers with an understanding of modern gaming culture, specifically how it manifests and thrives in a region such as Southeast Asia.
Opinion
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Laurent Thevenet, January 2020
With a the dawn of a new decade, R/GA's Laurent Thevenet highlights three key tech trends that will be defining Asia's landscape in the year to come, and makes a call for a more human future.
Article
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Marie Stafford, Admap, January 2020
When it comes to the healthcare category and data, a brand’s attention to privacy will be a differentiator going forward, as tension around data sharing is heralding in a new age of privacy, as many question the ethics of wholesale data gathering, and raising the stakes for brands to put ethics around their data.
News
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16 December 2019
Germany’s Delivery Hero, one of the biggest food delivery firms in Europe, has taken a major step into the highly competitive Southeast Asian market by agreeing to buy Woowa Brothers, the owner of South Korea’s most popular food delivery app.
