Article
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Amit Chaubey, Sachin Sharma and Dhruv Chadha, WARC Exclusive, May 2019
FMCG marketers in APAC can use marketing science to extract more efficient investments in digital media, especially when resources are constrained.
News
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15 May 2019
Live-commerce platforms in China, Taiwan and Hong Kong are racking up audiences in the hundreds of millions and are preparing to expand into new Asian markets.
News
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14 May 2019
Mondelēz, the global snacking business, sees significant snacking opportunities in fast-growing Asian markets, where it is shifting its focus towards local tastes and needs, a top executive has said.
News
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10 May 2019
Food safety, sustainability and local tastes are three consumer trends defining Asia’s food category in 2019 – but safety has to be the starting point, according to a leading industry observer.
News
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09 May 2019
A combination of consumer concerns, government regulation and the example provided by GDPR means that marketers across Asia are increasingly having to consider how they use personal data.
News
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08 May 2019
The Coca-Cola Company has teamed up with New Zealand dairy co-op Fonterra to explore new opportunities in the soft drinks category across South East Asia.
Article
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Low Lai Chow, Event Reports, FIA Food for Future Summit, April 2019
Mondelez, the global confectionary giant, is banking on healthy options, local flavours and e-commerce as the future of the category in APAC.
News
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06 May 2019
Delivery-only ghost restaurants, also known as dark kitchens, have been established in major US cities for years, but now the online trend is taking off in Asia, especially in China.
Article
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Joseph Suriya, Admap, May 2019
Companies need to consider how they will ensure usage of Artificial Intelligence (AI) is not just effective from a business perspective, but also ethical.
Article
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Mark Parsons, Admap, May 2019
Looks at the significant move towards stronger data protection compliance by marketers and organisations in the APAC region, driven by evolving consumer expectations as to how their data will be used.
Article
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Low Lai Chow, Event Reports, FIA Food for Future Summit, April 2019
Food safety, sustainability and local tastes are three consumer trends defining Asia’s food category in 2019.
News
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29 April 2019
Consumers in Asia-Pacific are more inclined to buy local brands than they were four years ago, yet they continue to have a global outlook with 85% believing that global brands have the power to make the world a better place.
News
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26 April 2019
Close to three-quarters (71%) of consumers in Asia-Pacific regard security as their top priority when going online, yet two-thirds (67%) of businesses in the region experienced an increase in online fraud-related losses over the past 12 months.
News
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26 April 2019
The online video market in Asia-Pacific is expected to double in size over the next five years, as the explosive growth of screens and smart devices, boosted by mobile broadband connectivity, drives digital growth across the region.
News
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25 April 2019
La Liga, Spain’s top-flight football league, is quietly making inroads across Asia, where its ambition is to become fans’ league of choice after their own domestic league.
News
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23 April 2019
Mindshare Shanghai and Colenso BBDO Auckland top the agency rankings in two new WARC Best of the Best reports which showcase the best campaigns and companies in Asia and Australia/New Zealand across creativity, effectiveness and media excellence.
News
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19 April 2019
Marketers are often guilty of a tendency to “segment everything into little boxes”, but consumers rarely fit neatly into their assigned roles and it can be easy to miss the subtle changes that are taking place across demographics.
News
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18 April 2019
New plant-based, meat-free brands are targeting Asian food traditions, and Impossible Foods is finding success in taking its product to local restaurants rather than attempting to gain a foothold in retail.
Rankings
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Rankings Articles, April 2019
Explore WARC's pick of the Asian campaigns, and agencies working on campaigns in the region, that have performed best over the past year.
News
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16 April 2019
Meat consumption is rising across Asia but consumers in the region still get twice as much protein from plants as animals and new Western plant-based brands are moving in on this territory.
Article
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Low Lai Chow, Event Reports, Ipsos PEEL: The Changing Face of The Asian Consumer, April 2019
Market research company Ipsos advises on how brands can better understand Asia's fast-evolving Gen Z, seniors and affluent demographics.
News
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15 April 2019
Far from being the death knell of traditional retail, technology is playing a crucial part in re-inventing it, helping bring brands and stores closer to consumers, and several Asian markets are in the forefront of these developments.
News
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12 April 2019
Asia is leading the way for mobile-based shopping over physical stores, with quite a push from the millennial market, for whom mobile shopping seems to hold special appeal, according to a regional Twitter executive.
News
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11 April 2019
In an age of consumer-centricity, Indonesia’s super app GO-JEK has achieved its current position of dominance by focusing equally on service providers, according to a top executive at the company.
News
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10 April 2019
QR code payments are big in China and could be set to spread across South East Asia as merchants pick up on the low cost of adoption, experts believe.
