Article
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Low Lai Chow, Event Reports, CX Singapore, August 2018
Johnson & Johnson, the global FMCG company, has reinvented its marketing to focus on customer-centricity, brand experiences and content.
News
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11 September 2018
SINGAPORE: A total of 30 papers covering a broad range of markets, categories and brands have been shortlisted for the 2018 WARC Prize for Asian Strategy.
Case Study
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SABRE Awards, In2 APAC, Digital Newsrooms, 2018
Microsoft, a technology company, launched the Microsoft Asia News Center in APAC to provide a better storytelling system for a digital world and increase consumer engagement.
Case Study
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SABRE Awards, Gold, APAC, Technology: Software & Services, 2018
NetApp, a hybrid cloud data services company, optimized the digital footprint of its sales workforce in APAC to drive positive sales impact and greater online conversations.
Case Study
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SABRE Awards, Gold, APAC, Regional Campaign, 2018
Listerine, a mouthwash brand, increased its market share and changed perceptions of its brand across APAC by launching an experiential event that showed how Listerine can help you live bolder.
Case Study
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SABRE Awards, In2 APAC, Best In Real-Time Engagement, 2018
Microsoft, a technology company, demonstrated its dedication to empowering educators to provide new generations with knowledge for the digital age across Asia by celebrating a teacher whose work had gone viral on Facebook.
Case Study
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SABRE Awards, Gold, APAC, Executive Communications, 2018
Microsoft, a technology company, used a story-driven campaign to improve perceptions in Asia Pacific about its artificial intelligence (AI) capabilities.
News
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07 September 2018
SINGAPORE: Smart vending technology is a rapidly growing retail trend currently dominated by providers in North America, but a new report has forecast that China will become the primary market for intelligent vending machines within five years.
News
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27 August 2018
BEIJING: With the summer holiday season well underway, a new survey has revealed that Asian travellers are leading the way in terms of the number of family trips taken each year.
News
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24 August 2018
TOKYO: Fast Retailing, the Japanese owner of casual clothing brand Uniqlo, has plans to more than double the number of Uniqlo stores in Southeast Asia and Oceania by 2022.
News
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22 August 2018
ASIA-PACIFIC: Mobile has yet to reach its effectiveness potential in Asia-Pacific according to a new WARC report which also highlights the role of mobile payments in driving marketing change in the region.
News
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22 August 2018
ASIA PACIFIC: The adoption of voice-activated technology is taking off in several Asian markets and stabilising in others, according to a new study that identifies two distinct categories with attendant implications for brands and marketers.
Data
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WARC Data, August 2018
Summarises the findings of WARC's latest mobile marketing survey, conducted across APAC on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
News
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21 August 2018
SINGAPORE: Search is a powerful tool for discovering consumer intent but marketers need to do more to get search right in Asia’s mobile-first market, according to an SEO expert.
Article
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Low Lai Chow, Event Reports, Digital PR Strategies Conference, July 2018
This article offers practical tips to boost discoverability via search in a variety of platforms including Google, Instagram and YouTube.
News
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17 August 2018
SINGAPORE: Alibaba Cloud, the cloud computing arm of Chinese e-commerce giant Alibaba Group, has launched nine new products to help retailers in Southeast Asia to digitise their operations and embrace Alibaba’s “new retail” ...
News
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15 August 2018
BARCELONA/GURGAON: La Liga, the top flight of Spanish football, has agreed a deal with Facebook to show all 380 league matches on the social network to viewers across south Asia with games available, at first, without ads as part of a strategy that ...
News
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13 August 2018
SINGAPORE: Using data effectively is crucial to B2B marketing, offering precision targeting, better customer experience and personalisation at scale, according to experts in the area.
News
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13 August 2018
ASIA PACIFIC: Consumers in Asia Pacific may love the experiences and convenience offered by apps, but a recent study has found that a majority (53%) across the region now regard security as their most important consideration when it comes to using ...
Article
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Low Lai Chow, WARC Exclusive, August 2018
Using data effectively is crucial to effective B2B marketing, offering precision targeting, better customer experience and personalisation at scale.
News
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03 August 2018
SINGAPORE: Brand marketing leaders are generally optimistic about increased budgets in the next year, with growing digital media spend and in-house capabilities top of mind for many, according to a new survey by agency network Dentsu Aegis.
Article
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Khaled Matar, WARC Exclusive, August 2018
This article offers a number of international examples on artificial intelligence adding value to the e-commerce customer experience, including app design, product discovery and chatbots.
News
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31 July 2018
HONG KONG: Agency holding groups have helped to drive a 15% overall increase in mergers and acquisitions activity in the Asia-Pacific region this year, in contrast to other regions where ‘unconventional’ buyers and marketing technology ...
Article
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Euromonitor Strategy Briefings, July 2018
A regional overview of coffee in Asia Pacific, including an analysis of leading companies and brands, country snapshots and forecast projections for the category.
News
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30 July 2018
KUALA LUMPUR: Social media is no longer just a marketer’s job, with the channel making a demonstrative business impact across any brand from sales to loyalty, according to new research for Hootsuite, the social media analytics company.
