News
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14 January 2019
Growth in global advertising spend is expected to reach 3.8% in 2019, amounting to US$625bn, with some markets in Asia-Pacific – especially China and India – contributing above average rates of growth to the worldwide increase.
News
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03 January 2019
Cultural differences between East and West play a significant role in how consumers approach the beauty category, according to two academics, who report that societal norms in the East exert greater pressure on buyers.
News
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21 December 2018
The male cosmetics market in Asia has yet to take off in the manner frequently predicted, but manufacturers are gearing up for another go, this time focusing on making products more accessible.
News
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20 December 2018
With more than half of Southeast Asia now online, the retail climate in the region is changing fast and both brands and retailers have an opportunity to “to really know their customer”, according to a regional Google executive.
News
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19 December 2018
E-commerce in Asia is bigger and growing faster than anywhere else in the world, and marketers in the region need to be aware of the particular concerns and behaviours that are driving this success.
Article
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Shilpa Madan and Shankha Basu, WARC Exclusive, December 2018
New research indicates that Asian countries have different attitudes toward beauty than Western markets.
Article
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Low Lai Chow, Event Reports, #Ready, November 2018
Retail brands must focus on truly knowing their customer, using data effectively and understand the online environment to find success in 2019.
News
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17 December 2018
Marketers in Asia have a significant opportunity to improve performance in e-commerce, according to a regional specialist.
Article
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Low Lai Chow, Event Reports, #Ready, November 2018
APAC is the leading region for e-commerce in the fashion, travel, books and FMCG categories, with China and Indonesia as influential markets.
Article
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Anna Hamill, WARC Exclusive, December 2018
When it comes to e-commerce readiness, most companies fall into one of four distinct stages: crawl, walk, run or fly.
News
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12 December 2018
As the popularity of video explodes across Asia, video advertising is growing fast too – but marketers need to look beyond simple reach and consider whether viewers are emotionally engaged, an industry figure has warned.
Article
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Low Lai Chow, Event Reports, Video Marketing Strategies, November 2018
Many brands default to dull, hyper-corporate video content but bringing it to life can be easy if marketers follow some easy tips.
Opinion
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Freddie Covington, December 2018
The quality of insights has been getting better at Visa, now it’s time to tackle attribution, says Freddie Covington, APAC SVP Marketing & Cross Border, who spoke to WARC as part of a series of interviews with CMOs for the Toolkit 2019 report.
News
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10 December 2018
Numerous studies have shown that consumers in Asia welcome brands that engage in social issues, such as global climate change or gender equality, but new research suggests what they actually care about are causes closer to home.
Article
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Low Lai Chow, Event Reports, Video Marketing Strategies, November 2018
Hosting video advertising on premium media sites can make a difference in boosting consumer trust and effectiveness.
News
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05 December 2018
Asian millennials are shaping markets and expanding their cultural influence across national and continental borders – an example of the digital youth theme that is one of Admap’s Drivers of Change in 2019.
News
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04 December 2018
The combination of data and technology is crucial to the development of smart cities – one of Admap’s Drivers of Change in 2019 – but their past will dictate much of how that plays out and influence how marketers approach their ...
News
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03 December 2018
The combined value of B2C e-commerce in six Southeast Asian countries is forecast to almost triple from $19bn in 2018 to $53bn in 2023, according to a new report that highlights the emergence of Chinese tech giants as they seek to capitalise on the ...
News
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03 December 2018
Businesses that boast endlessly about their ‘customer obsession’ are mostly paying lip service, according to HubSpot’s managing director for APAC.
Article
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Kunal Sinha, Admap, December 2018
Explores some of the manifestations of Asian millennials' influence and what they could mean for marketers in 2019.
Article
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Susie Hogarth, Bronwen Morgan, Michelle Fan, Anna Wilmot, Matthew Taylor and Tarek Chaudhury, Admap, December 2018
Summarises the key findings from strategic insight consultancy Flamingo's new report, which looks at Generation Z and their expanding notions of authority.
News
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29 November 2018
As shoppers across Asia increasingly prefer to buy online, brick-and-mortar retailers have yet to fully capitalise on their particular strengths according to a new report.
News
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28 November 2018
The consumer economy of Southeast Asia is in the process of being transformed by the rise of a new generation of ‘mass affluent’ consumers, according to a report by the Boston Consulting Group (BCG).
News
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22 November 2018
Successful brands in Asia utilise a mix of the old and the new in their marketing, and mix influence and action in their strategies according to WARC’s Asian Strategy Report 2018, published today.
Opinion
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Ida Siow, November 2018
This year's Asia Prize winners showed refreshing new ways to approach influencer marketing, writes Ida Siow.
