Article
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Rakuten Marketing, October 2019, Research on WARC
According to eMarkerter, the global e-commerce market is forecasted to grow 21% in 2019 to $3.54 trillion, with the Asia-Pacific (APAC) region alone accounting for 64% of total e-commerce sales worldwide this year – a 25% year-on-year growth.
News
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14 October 2019
Travel technology company Amadeus has launched its advertising platform travel audience in Asia Pacific, which is aimed at helping advertisers reach consumers in the largest and fastest growing travel market in the world.
News
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09 October 2019
Customers in APAC are becoming increasingly environmentally conscious, with growing expectations that the brands catering to them are environmentally responsible, from sourcing to packaging, according to a new study.
Article
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WARC Exclusive, October 2019
Summarises current thinking about how to advertise effectively in the APAC region, given the current sense that advertising is not driving the growth it should be.
News
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07 October 2019
Southeast Asia’s internet economy is on course to reach US$100bn this year, representing a 39% increase from $72bn in 2018, and is then expected to triple in size to $300bn by 2025.
News
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04 October 2019
Video-streaming has brought many benefits, not least choice and the growing amount of original content, but piracy remains a major problem, which is why a group of telcos and other industry players have joined forces to tackle the issue.
Opinion
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Richard Reid and Neha Khullar, October 2019
The rate of social commerce adoption in Southeast Asia is rapidly accelerating. Neha Khullar and Richard Reid, both of Iris Concise, Singapore, explore some of the strategies to follow.
News
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24 September 2019
Advertiser investment in e-sports and gaming is set to rise massively across APAC, according to new research, as top-level marketers wake up to the opportunities these channels offer.
News
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19 September 2019
Mobile is increasingly seen by marketers in APAC and EMEA to be an effective marketing channel, but as it continues to be a disruptive force across industries it has yet to reach its potential, according to new studies from WARC and the Mobile ...
Data
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WARC Data, September 2019
Summarises the findings of WARC's latest mobile marketing survey, conducted across APAC on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
News
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17 September 2019
It’s easier than ever for a brand to develop a chatbot that delivers “baseline functionality”, rather harder to create one that offers a pleasing user experience, a new study says, but AirAsia’s AVA is an exception.
News
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13 September 2019
When it comes to the effective use of content, a new study advises brands to strike a balance between appealing to the emotional needs of consumers while also sharing relevant information to influence their purchasing decisions.
News
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12 September 2019
The Singapore Tourism Board (STB) has announced new incentives and partnerships to benefit from opportunities in the Meetings, Incentives, Conventions and Exhibitions (MICE) sector.
Case Study
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SABRE Awards, Asia-Pacific, Multi-Country, Gold, 2019
Monster.com, a global employment website, launched a campaign urging stay-at-home mums to re-launch their careers, which generated 110 million digital impressions and top tier media coverage.
Case Study
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SABRE Awards, Asia-Pacific, Medical Technology, Gold, 2019
Royal Philips, a leading health technology company in the Netherlands, devised a campaign to raise awareness of sleep disorders among people in Singapore, leading to 21,900 online engagements and an editorial reach of 8.9 million.
News
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10 September 2019
Campaigns from international brands like Guinness, IKEA and KFC, as well as local brands like Berger Paints, Anchor Beer and Kwality Diary, are among the 30 shortlisted for this year’s WARC Prize for Asian Strategy.
News
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09 September 2019
Consumers are often sceptical about brands that tap into societal issues, with a recent survey showing more than half think this is merely a marketing ploy rather than evidence of any genuine conviction.
News
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09 September 2019
Rugby fans from Japan and Australia are the most enthusiastic in Asia Pacific, according to a new study that uses stadium attendance data to profile supporters of the game, but interest in the game extends beyond those countries taking part in the ...
Article
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Research on WARC, September, 2019
Presents findings from a study that analysed data of 60,000 rugby fans to provide deeper insights for sports administrators, event organizers, sponsors, tourism officials and marketers ahead of the Rugby World Cup.
News
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06 September 2019
Mobile ad request volume and eCPMs grew significantly in the first half of the year, according to Smaato, the global in-app advertising platform, with South Korea and India in particular reporting “phenomenal” increases.
Article
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Gabey Goh, Event Reports, Advertising Week APAC, July 2019
A majority of consumers believe that too many brands are using societal issues as a “marketing ploy” to sell products, according to a study by Edelman, the PR firm.
Opinion
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Andreas Krasser, September 2019
Asia to me is the most exciting region to be in right now as a strategist. The pace of daily life, economic advancement, and technological progress here make culture truly move at the speed of light – it’s basically a candy store for strategists.
News
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04 September 2019
K-beauty conglomerate Amorepacific is making headway in leveraging growing interest for beauty supplements with its CUBEME brand.
News
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03 September 2019
Brands have an opportunity to engage a growing segment of online shoppers in APAC actively looking for deals outside of their home markets, according to a new report by Rakuten Marketing.
News
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30 August 2019
In the Australian market there has been rising interest in the potential of location data to enhance OOH executions, according to the marketing technology firm Blis.
