Article
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Research on WARC, July 2019
Looks at the challenge of sustainable growth, finding that fewer than 6% of global brands grow market share over the first year.
News
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11 July 2019
Airbnb is enjoying immense growth in the Asia Pacific region, where it currently claims more than one million listings, but it sees plenty of scope for further expansion.
News
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10 July 2019
AirAsia’s plans to become the “Amazon of online travel” may be ambitious but they are “very doable”, according to the company’s deputy CEO of technology and digital.
Article
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Low Lai Chow, Event Reports, Skift Forum Asia, May 2019
Airbnb sees the Asia Pacific region as a key driver of its next growth phase, with meeting the unique needs of each market the key to success.
News
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04 July 2019
Indonesia-based online grocery platform HappyFresh has launched a new branding campaign as it seeks to increase its affinity with millennial shoppers.
Article
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Dave McCaughan, Admap, July 2019
Looks at how, across Asia, there is a rising, still fast-growing middle, and more importantly upper-middle class who want a slightly better, rarer, more unique experience.
News
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26 June 2019
Consumers’ willingness to switch brands is on the rise globally, according to a new study – and consumers in Asia Pacific top the list for disloyalty.
News
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24 June 2019
Almost one-third (30%) of consumers in Asia would be happy to be served ads on over-the-top TV services in exchange for receiving content for free, a recent survey has revealed.
News
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14 June 2019
Advertising spend in Asia-Pacific is forecast to grow by 4% to reach US$216bn in 2019, with the region expected to be the leading contributor to a global increase of 3.6%.
Opinion
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Lucy Aitken, June 2019
Freddie Covington, Senior Vice President, Head of Marketing and Cross Border, Asia Pacific, Visa, is chairing this year’s WARC Prize for Asian Strategy.
News
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13 June 2019
PR agencies score highly with clients in Asia in terms of trust and value, but that isn’t necessarily reflected in how much money those clients are prepared to spend with them in future, new research shows.
News
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11 June 2019
People wanting to get onto social media is what is now driving internet penetration across Asia, where social usage is generally above the global average – to the point where one observer has described it as an “addiction”.
Article
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Research on WARC, June 2019
This research highlights the way consumers of all ages feel about customer experience in Southeast Asia.
News
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10 June 2019
Lazada, the Southeast Asian e-commerce platform owned by Alibaba of China, aims to build on the success of its daily in-app live streaming activities in Malaysia, the Philippines and Thailand and roll out the tech to other markets in the region.
News
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07 June 2019
Consumers in Asia are more likely to believe brands can do good, an outlook that global brands might be able to tap into at a time when local brands are increasingly preferred.
Article
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Low Lai Chow, Event Reports, Digital in 2019 Social Breakfast Singapore, April 2019
With multiple changes afoot in digital, data privacy is just one in a number of areas with serious implications for the industry.
Article
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Low Lai Chow, Event Reports, Digital in 2019 Social Breakfast Singapore, April 2019
In 2018, nearly a million people went online for the first time every single day, propelling the world’s internet population now to almost 4.4 billion.
News
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03 June 2019
A McCann Worldgroup study has revealed that Asian consumers are more individualistic, pro-globalisation, and more suspicious of social media than ever.
Case Study
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Case Studies on WARC, Winner, Travel & Tourism, 2019
Ministry of Tourism India, a branch of government in India, increased consideration of India as a travel destination by seeking out the interests of its premium APAC and EMEA audience.
News
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31 May 2019
Twitter, the social networking service, is finding that key cultural trends, sporting events and religious festivals are major drivers of growth in Asia-Pacific, a region that a senior Twitter executive has described as a “huge growth ...
Article
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Anil Thakraney, Event Reports, Consumer Insights & Analytics Summit, May 2019
Brands that focus on innovation to solve consumer problems, rather than the usual media investment, have the potential to be more effective.
Article
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Low Lai Chow, WARC Exclusive, May 2019
McCann Worldgroup’s study, The Truth About Global Brands 2’ revealed that consumers in Asia are more individualistic, pro-globalization and suspicious of social media than ever.
Article
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Low Lai Chow, WARC Exclusive, May 2019
Consumers in Asia are more likely to believe brands can do good, want to prioritise ‘credible’ media, and emphasise the need for truthfulness.
Research Paper
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Tony Li and Aruni Ghosh, ESOMAR, Asia Pacific, 2019
Phillip Morris International, a cigarette and tobacco manufacturing company, shares its journey towards making the continuous integration (CI) function a source of competitive advantage, the steps it undertook, and its impact.
Research Paper
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Sushma Panchawati, Dave Rees and Jimvarghese Mukuzhical, ESOMAR, Asia Pacific, 2019
A study looked for patterns and themes in how people live and function in their homes – as well as what home feels like from an emotional perspective – to show how homes are changing and affecting consumer behaviour.
