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Rankings • WARC Creative 100, 2021
Data • Rob Clapp, WARC Data Points, March 2021
Research Paper • David Schmidtke, Sharyn Rundle-Thiele, Krzysztof Kubacki and Georgette Leah Burns, Int. Journal of Market Research, Vol. 63, No. 1, 2021, pp. 86-105
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, October 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Rob Clapp, WARC Data Points, December 2020
Case Study • MMA Smarties, Gold, X (Global), 2020
Case Study • Charis Coleman, WARC Media Awards, Entrant, Best Use of Data, 2020
Data • Rob Clapp, WARC Data Points, November 2020
Data • Rob Clapp, WARC Data Points, November 2020
Data • Cinzia Petio, WARC Data Points, October 2020
Data • Cinzia Petio, WARC Data Points, October 2020
Data • Cinzia Petio, WARC Data Points, October 2020
Data • Cinzia Petio, WARC Data Points, October 2020
Data • Cinzia Petio, WARC Data Points, October 2020
Data • Cinzia Petio, WARC Data Points, October 2020
Data • Cinzia Petio, WARC Data Points, October 2020
Data • Cinzia Petio, WARC Data Points, October 2020
Data • Cinzia Petio, WARC Data Points, October 2020
Data • Cinzia Petio, WARC Data Points, October 2020
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Data • Rob Clapp, WARC Data Points (GlobalWebIndex), April 2020
An overview of delayed purchases during the novel coronavirus (COVID-19) outbreak across 17 markets. -
Data • Rob Clapp, WARC Data Points (GlobalWebIndex), July 2020
An overview of consumer activities after the novel coronavirus (COVID-19) outbreak ends, including shopping online, exercising at home, using mobile payments and using food delivery services. -
Data • Rob Clapp, WARC Data Points (GlobalWebIndex), April 2020
An overview of consumer approval of brands advertising their COVID-19 response and how they are helping customers compared to approval for brands running "normal" campaigns unrelated to COVID-19. -
Data • Rob Clapp, WARC Data Points, May 2020
An overview of advertising spend forecasts for 2020 by market, product vertical, media and format. -
Data • Rob Clapp, WARC Data Points, June 2020
An overview of shopping channels used globally during the novel coronavirus (COVID-19) outbreak. -
Article • Nicholas De Canha, Michael Ewing, and Ali Tamaddoni, Journal of Advertising Research, Vol. 60, No. 1, 2020, pp. 87-103
The advertising-sales relationship remains paramount. This study, believed to be the largest that focuses on automotive sales and advertising, investigates ceilings and thresholds by optimizing budget allocations among media.
