Africa | WARC

Cracking the Congealing Data Privacy Code: A client’s perspective on the impact of privacy on the need for agility in market research within the financial services industry

Research Paper • Kudzai Guvi, ESOMAR, Congress, 2018

Standard Bank, a financial services group, used a mixed-method approach to discover how privacy legislative challenges are affecting market research clients and agencies in South Africa.

Shoprite: Checkers Win a Car

Case Study • MMA Smarties, Finalist, Global, 2018

ShopRite, a supermarket retailer, successfully replaced its paper-based entry mechanism with a mobile entry in South Africa by promoting the change across various media channels.

Iziko Museums of South Africa: The Slave Calendar and the Iziko Slave Museum – How a simple calendar touched the lives of 33.7 million people

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018

The Iziko Museums of South Africa, a group of museums, created an oversized calendar to celebrate and remember the stories of enslaved family members of South African citizens, in order to increase visitor numbers.

Absolut Vodka: One Source

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018

Absolut Vodka launched the One Source campaign in South Africa, which sponsored the launch of a new hip-hop album through a documentary, music video and limited edition bottles.

Libresse Panty Liners: Vagina Varsity

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018

Libresse, a brand of feminine hygiene products, increased value share by launching Vagina Varsity, an email campaign that taught women in South Africa about their reproductive health.

Dimension Data: Connected Conservation - We believe our children deserve a world in which animals roam free

Case Study • Marketing Society UK, Excellence Awards, Winner, 2018

Dimension Data, a company specialising in information technology services, launched an integrated marketing programme in South Africa to spread awareness of its Connected Conservation programme, aimed at stopping rhino poaching.

PAUL South Africa: Celebrating five generations of French art de vivre

Case Study • SABRE Awards, Gold, Marketing To Consumers (New Product), Africa, 2018

PAUL, a French-style café, launched a campaign to rebrand itself as an up-market French experience and stand apart from other international launches in South Africa.

AXE Find Your Magic

Case Study • SABRE Awards, Gold, Marketing To Consumers (Existing Product), Africa, 2018

AXE, a male grooming products brand, launched the Find Your Magic campaign in South Africa to convince male consumers that it was an on-trend brand, whilst educating them on the products' fragrance and functionality.

Shell South Africa: Emotion tracking and driver behaviour research

Case Study • SABRE Awards, Gold, Technology, Africa, 2018

Shell, an integrated energy company, raised awareness of its new fuels formulation by conducting the Shell Global Driving Experiment in South Africa.

Pfizer: Life Uncensored

Case Study • SABRE Awards, Platinum Sabre Award For Best In Show, Africa, and Diamond Sabre for Measurement and Evaluation, EMEA, 2018

Pfizer, a pharmaceutical company, launched Life Uncensored, a campaign in South Africa to provide a safe source of credible information to a digital audience.

Sage (Africa & Middle East region): Sage Budget Speech 2017

Case Study • SABRE Awards, Gold, Financial Communications, Africa, 2018

Sage, a software and solutions business, launched a campaign in South Africa to help small businesses understand the South African Budget Speech, released once a year.

Bryte Insurance Company

Case Study • SABRE Awards, Gold, Financial And Professional Services, Africa, 2018

Bryte Insurance Company, a merger of insurance company Zurich South Africa and its Botswana counterpart, launched a brand event to unveil its new branding to employees and customers.

KFC Black Fried Day

Case Study • SABRE Awards, Gold, Social Media Campaign, Africa, 2018

KFC, a fast food chain, launched a personalised Black Friday campaign, #KFCBlackFriedDay, to increase brand love in South Africa.

Institute of Directors Southern Africa: Reputation research to take the IoDSA's reputation to the next level

Case Study • SABRE Awards, Gold, Superior Achievement In Measurement And Evaluation, Africa, 2018

The Institute of Directors Southern Africa (IoDSA), a non-profit representing directors and professionals charged with corporate governance and governance in their individual capacities, launched a campaign in South Africa to build its reputation.

LUX #WeAreMore

Case Study • SABRE Awards, Gold, Integrated Marketing, Africa, 2018

LUX, a women's beauty brand, launched the #WeAreMore campaign in South Africa to inspire women and shift brand perception to be a women's brand.

Doggy Day with Guinness World Records and dotsure.co.za

Case Study • SABRE Awards, Gold, Special Event/Sponsorship, Africa, 2018

Dotsure.co.za, an insurance brand, broke a Guinness World Record in order to promote its pet insurance package in South Africa.

The Johannesburg Stock Exchange: JSE investment challenge 2017

Case Study • SABRE Awards, Gold, Corporate Social Responsibility, Africa, 2018

The Johannesburg Stock Exchange (JSE), the largest stock exchange in Africa, launched a campaign in South Africa to publicise its Investment Challenge to increase the number of university students and high school learners entering the competition.

Bryte Insurance Company Ltd: Reputation management by Instinctif Partners

Case Study • SABRE Awards, Gold, Superior Achievement In Reputation Management, Africa, 2018

Zurich, a global insurer, launched a campaign in South Africa to rebrand the business and reconnect with stakeholders.

Siemens South Africa: Siemens AirDrop

Case Study • SABRE Awards, Gold, Cause-Related Marketing, Africa, 2018

Siemens, an industrial manufacturing company, launched the AirDrop Initiative campaign in South Africa to increase brand awareness and generate positive brand sentiment.

Rouge: New Era Sessions

Case Study • SABRE Awards, Gold, Southern Africa, Africa, 2018

Instinctif Partners, an international business communications consultancy, launched a campaign in South Africa to shape a new narrative around female MCs.

Using interaction networks to map communities on Twitter

Research Paper • Kyle Findlay and Ockert Janse van Rensburg, International Journal of Market Research, Vol. 60, No. 2, 2018, pp. 169-189

This article summarizes our work using a network-based approach to mapping the main constituencies discussing specific topics on Twitter.

How Cape Town is singing to save water

News • 22 February 2018

CAPE TOWN: Facing the worst drought in a century, Cape Town has developed an innovative campaign with popular music artists to encourage people to spend less time in the shower by compressing some of the country’s favourite songs.

McDonald's: Bringing back the Big Tasty

Case Study • Candice Shortt, Jason Gird, WARC Media Awards, Entrant, Effective Channel Integration, 2017

Fast food giant McDonald's captured the hearts of South African consumers by reintroducing the much-loved Big Tasty burger.

Keep calm and carry on: How to manage a social media crisis

Article • Michael Oelschig, Market Leader, Quarter 1, 2018, pp. 42-45

Social media crises are an increasingly common issue and can be managed by dividing the response into four key stages.

McDelivery: Location targeting

Case Study • Gary Rice, WARC Media Awards, Shortlisted, Best Use of Data, 2017

After the launch of its delivery service in South Africa, McDonald's maximised its delivery operations collaborating with Google Search.