News
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19 August 2019
South Africa’s service stations drive brand loyalty through reward schemes but an increasingly important role is played by the branded grocery retailer that also occupies their premises.
News
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03 July 2019
Launched fully in February 2019, the digital-first TymeBank (Take Your Money Everywhere) is slated to bring in 500,000 customers by the end of July, as it shakes up South Africa’s banking scene with advanced data science.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Chicken Licken, a South African fast food brand, increased sales of its Hotwings by using the topicality of AI to make a humorous TV commercial.
News
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07 June 2019
Automotive brands that are not currently advertising may be at increased risk of losing market share, according to a study published in the Journal of Advertising Research (JAR).
Case Study
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SABRE Awards, Africa, Best in Show & EMEA, Gold 2019
Siemens, an automation company, used data from Lagos, Nairobi and Johannesburg to create unique fabrics for a truly African fashion collection that shows the power of data-connected cities.
Case Study
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SABRE Awards, Africa, Technology, Gold, 2019
Vodacom, a mobile operator company, announced a new deal and, through its communications handling, was able to influence shareholder behaviour in South Africa.
Case Study
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SABRE Awards, Africa, Superior Achievement in Measurement and Evaluation , Diamond, 2019
Institute of Waste Management Southern Africa (IWMSA), a waste management service, produced an electronic questionnaire for stakeholders to uncover its reputation scores.
Case Study
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SABRE Awards, Africa, Travel & Leisure, Gold, 2019
FlySafair, a low-cost airline, used a key message and consistency to drive credibility and awareness in South Africa.
Case Study
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SABRE Awards, Africa, Public Education , Gold, 2019
SAS, a software company, launched a media event that introduced Neil Harbisson, the world's first and only cyborg, to promote the notion of AI.
Case Study
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SABRE Awards, Africa, Fashion & Beauty, Gold, 2019
Dove, a personal care brand, communicated its product offering by connecting with consumers' love of bold prints in South Africa.
Case Study
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SABRE Awards, Africa, Western Africa, Gold, 2019
Intel, a technology company, launched a Facebook advertising campaign in Africa that encouraged women to follow its She Will Connect programme, aimed at equipping women with tech skills.
Case Study
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SABRE Awards, Africa, Employee Communications, Gold, 2019
Telkom, a telecommunications company, encouraged its employees in South Africa to interact with its fraud team and better understand its anti-fraud policies by creating a game show involving the employees themselves.
Case Study
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SABRE Awards, Africa, Social Media Campaign, Gold, 2019
KFC, a fast food restaurant brand, launched a TV campaign featuring a fake footballer taking a dramatic dive and rolling all the way to a KFC restaurant in South Africa to promote its brand during the FIFA World Cup.
Case Study
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SABRE Awards, Africa, Business-To-Business Marketing, Gold, 2019
F5, an application services company, launched a research report and used its findings as PR material to increase awareness of its cloud capabilities in Africa.
Case Study
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SABRE Awards, Africa, Financial & Professional Services, Gold, 2019
Zing Group, a financial services company, introduced a new product in a cluttered market in South Africa by adopting a ‘show, don’t tell’ approach, which resulted in 100,000 people signing up.
Case Study
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SABRE Awards, Africa, Superior Achievement in Research and Planning, Diamond, 2019
WE Communications, a PR firm, launched a 24-hour stream of content customised to each market in South Africa to refine its annual global study, Brands in Motion.
Case Study
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SABRE Awards, Africa, Public Affairs/Government Relations, Gold, 2019
Sanlam, a South African financial services group, used a nationwide survey to create targeted messaging around the Pink Tax, the premium levied on female-specific products and services in South Africa.
Case Study
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SABRE Awards, Africa, Digital Campaign, Gold, 2019
Philips, an electronics company, launched a mobile barbershop in partnership with the Nelson Mandela Foundation to give the famous Nelson Mandela line haircut to people in Johannesburg, symbolising Mandela's values in a divided world.
Case Study
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SABRE Awards, Africa, Financial Communications, Gold, 2019
Sage South Africa, a software company, launched a "media deskdrop" and series of videos surrounding the South African government's annual budget speech to showcase its expertise in tax and compliance.
Case Study
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SABRE Awards, Africa, Media Relations, Gold, 2019
Sage South Africa, a software company, raised awareness of domestic violence in South Africa by hosting a breakfast event for media houses, and generating public awareness through social outputs.
Case Study
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SABRE Awards, Africa & EMEA, Crisis/Issues Management, Gold 2019
South Africa Tourism, a tourism board for South Africa, dispelled misinformation about the Cape Town water crisis and raised awareness by highlighting it as a global problem, encouraging tourists to return to the country.
Case Study
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SABRE Awards, Africa, Cause-Related Marketing, Gold, 2019
Carling Black Label, a beer brand, raised awareness of the correlation between a football team losing and the increased violence against women in South Africa by replacing its branding with #NoExcuse and changing the lyrics of a popular song.
Case Study
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Case Studies on WARC, World Retail Awards 2019, Entrant
Pick n Pay, a supermarket chain, created an integrated multi-platform ecosystem, with audience-specific messaging aimed at lapsed customers in South Africa, which delivered incremental sales uplift.
Case Study
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Jadine van Breda, Jamie Bell, WARC Awards, Entrant, Effective Content Strategy, 2019
South African courier company Courier Online used radio and social media content to connect with millennials and increase downloads of its new app in South Africa.
Case Study
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Zaanri Sharp, WARC Awards, Entrant, Effective Social Strategy, 2019
Real estate agency Just Property implemented a promotional campaign in South Africa that targeted first-time property buyers in order to gain more leads.
