Africa

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MyChoice Funeral Plan: Uk'Shona Kwelanga

Rankings • WARC Media 100, 2019

Sanlam, a financial services company, used emotional storytelling via WhatsApp to increase sales of its funeral insurance product in South Africa.

Joburg Ballet: Breaking Ballet

Rankings • WARC Creative 100, 2019

Joburg Ballet, a professional ballet company, increased ticket sales in South Africa by transforming consumer trends into new ballet performances.

Carling Black Label: Soccer Song for Change

Rankings • WARC Creative 100, 2019

Carling Black Label, the lager brand, increased sales by taking a stand against gender-based violence in South Africa.

Prosper Films: Coding a Better Future – Digital Academy

Case Study • MMA Smarties, Bronze, South Africa, 2018

Absa, a financial services company, generated three million views for its online video, which was used to increase brand love in South Africa.

Add Hope in VR

Case Study • MMA Smarties, Gold, South Africa, 2018

KFC, a fast food restaurant, used VR technology to make its consumers in South Africa aware of where their donations were going and achieved an engagement rate of 26.89%.

Tru-Cape Fruit Marketing: Fruit-Full mobile game

Case Study • MMA Smarties, Finalist, South Africa, 2018

Tru-Cape, a fruit exporter, created a mobile game aimed at educating consumers in South Africa about the fruit production process from planting to in-store purchase, in a fun and engaging way.

Shoprite: Checkers Win a Car

Case Study • MMA Smarties, Silver, South Africa, 2018

ShopRite, a food retailer, and Checkers, an FMCG retailer, partnered to launch a mobile entry-system for their daily competitions, which led to 31 million valid entries in this South Africa-based campaign.

Shield: #ShieldReady

Case Study • MMA Smarties, Silver, South Africa, 2018

Shield, a deodorant and antiperspirant brand, connected with South African women using emotional storytelling on social to increase brand loyalty by 4.5%.

KFC CRM Rewards Program

Case Study • MMA Smarties, Gold, South Africa, 2018

KFC, the fast food restaurant, centralised its mobile campaigns to obtain more value for money and increase sales in South Africa.

Domestos: World Toilet Day 2017

Case Study • MMA Smarties, Finalist, South Africa, 2018

Domestos, a brand of toilet cleaner, took on the sanitation crisis in South Africa with viral social content that led to renovations of multiple school sanitation facilities.

OMO Father's Day

Case Study • MMA Smarties, Silver, South Africa, 2018

OMO, a laundry detergent brand, created an emotional video for Father’s Day to increase brand awareness and brand love in South Africa.

Shield: Pressure Moments

Case Study • MMA Smarties, Bronze, South Africa, 2018

Shield, a deodorant brand, used Twitter to engage soccer fans in South Africa at key moments during the FIFA World Cup.

Capfin

Case Study • MMA Smarties, Finalist, South Africa, 2018

Capfin, a financial services provider, used Google Analytics to fuel its targeted search ad campaign to increase leads and share of voice in South Africa.

Miller Genuine Draft Mbali Chatbot

Case Study • MMA Smarties, Gold, South Africa, 2018

Miller Genuine Draft (MGD), a beer brand, reached 1.6 million on Facebook and received over R25,000 worth of orders without using any above-the-line promotion and minimal digital spend in South Africa.

Volkwagen SA - How to Adventure 360

Case Study • MMA Smarties, Silver, South Africa, 2018

Volkswagen, the automaker, created a TV ad that enabled South African viewers to sync it with their mobile devices.

Surf School of Shine

Case Study • MMA Smarties, Gold, South Africa, 2018

Surf, a laundry detergent brand, connected with 2.4 million women in South Africa as a result of its digital first campaign, promoting career confidence in women.

Shield: Be The Next Champion

Case Study • MMA Smarties, Silver, South Africa, 2018

Shield, the deodorant brand, got men to start using the brand more often in South Africa by proving its value with soccer.

Domestos: Killer Combinations

Case Study • MMA Smarties, Bronze, South Africa, 2018

Domestos, a brand of toilet cleaner, reached out to the South African public to promote a new product by linking it to an existing popular offering.

Heineken Aurora

Case Study • MMA Smarties, Finalist, South Africa, 2018

Heineken, the beer brand, created a high reach, innovative, impactful and engaging mobile experience for their Heineken UCL campaign in South Africa.

Knorr Whatsfordinner Leave No Food Behind

Case Study • MMA Smarties, Gold, South Africa, 2018

Knorr, a food and beverages brand, brought recipe ideas to consumers in South Africa by using Facebook Messenger to launch a chatbot.

Debonairs Smokin' BBQ

Case Study • MMA Smarties, Bronze, South Africa, 2018

Debonairs, a pizza restaurant brand, reached its mobile first target audience in South Africa with an interactive video that achieved an engagement rate of 13%.

Dis-Chem – Winter Care Guide

Case Study • MMA Smarties, Silver, South Africa, 2018

Dis-Chem, a pharmacists, used digital ads to promote its Winter Care Survival Guide in South Africa to ensure good health throughout the winter months.

Unilever Top Sellers

Case Study • MMA Smarties, Gold, South Africa, 2018

Unilever, the consumer goods company, launched a Top Sellers mobile programme to reach its traders in South Africa.

Suntory: Lucozade

Case Study • MMA Smarties, Gold, South Africa, 2018

Lucozade, the beverage brand, created a digital first campaign to promote its completion in South Africa.

KFC Zinger

Case Study • MMA Smarties, Bronze, South Africa, 2018

KFC, the fast food restaurant, developed a new ad-serving algorithm to inform people in South Africa about how far away they were from a Zinger Burger.

The State of the Industry: Mobile marketing in EMEA 2018

Article • WARC Data, August 2018

Summarises the findings of WARC's latest mobile marketing survey, conducted across EMEA on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
Absolut Vodka: One Source

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018

Absolut Vodka launched the One Source campaign in South Africa, which sponsored the launch of a new hip-hop album through a documentary, music video and limited edition bottles.
Jameson Irish Whiskey: Jameson Connects

Case Study • SABRE Awards, Gold, Western Africa, Africa, 2018

Jameson, a whisky brand, launched a campaign to establish itself in Nigeria and increase market share.
David Sheldrick Wildlife Trust: Hello in Elephant – Helping save the species by saving the endangered language

Case Study • Matt Simms, WARC Awards, Gold, Effective Innovation, 2018

David Sheldrick Wildlife Trust, a charity based in West Africa, created Hello in Elephant, a world-first human-elephant translator.
Keep calm and carry on: How to manage a social media crisis

Article • Michael Oelschig, Market Leader, Quarter 1, 2018, pp. 42-45

Social media crises are an increasingly common issue and can be managed by dividing the response into four key stages.
Barbie: Imagine The Possibilities

Case Study • Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2017

This case study shows how Barbie, the toy brand, reversed declining sales in the US using a social media campaign focused on the doll's aspirations rather than her looks.