News
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10 March 2020
South African retailer Woolworths used a chatbot on Facebook to create a persona-driven alternative to traditional food diary-based research, revealing deeper insights by boosting engagement and data quality.
Rankings
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WARC Media 100, 2020
For its third year supporting the 16 Days of Activism Against Gender-Based Violence international campaign, LegalWise, a legal insurance services brand, launched an in-feed video-ads-based campaign to increase awareness for the issue across South Africa.
Rankings
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WARC Media 100, 2020
Otees, a cereal brand, launched a mobile game to help South African consumers decide which new flavour cereal should become a permanent product.
Article
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Sam Peña-Taylor, Event Reports, IIeX Europe, February 2020
Woolworths, the South African retailer, used a bot to conduct qual research on its customers’ food habits and motivations revealing insights that have adapted its comms and NPD.
News
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04 March 2020
Consumers in South Africa, hit by rising living costs and growing job insecurity, are showing marked changes in their spending patterns, a new study shows.
Rankings
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WARC Creative 100, 2020
Joburg Ballet, a professional ballet company, increased ticket sales in South Africa by transforming consumer trends into new ballet performances.
Article
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Nicholas De Canha, Michael Ewing, and Ali Tamaddoni, Journal of Advertising Research, Vol. 60, No. 1, 2020, pp. 87-103
The advertising-sales relationship remains paramount. This study, believed to be the largest that focuses on automotive sales and advertising, investigates ceilings and thresholds by optimizing budget allocations among media.
Research Paper
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MRS Awards, Winner, MRS Award for Healthcare Research, 2019
The Bill and Melinda Gates Foundation, an American private foundation, helped cast a fresh light on young men in South Africa, demonstrating they are complex, vulnerable individuals in harsh circumstances.
Case Study
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MMA Smarties, Bronze, X (Global), 2019
Miller Genuine Draft (MGD), a beer brand, increased sales and consumer engagement by launching a campaign that allowed South African consumers to order their packs of beer through a Facebook chatbot and have it delivered in the hour.
Case Study
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MMA Smarties, Silver, X (Global), 2019
For their third year supporting the 16 Days of Activism Against Gender-Based Violence international campaign, LegalWise, a legal insurance services brand, launched an in-feed video ads-based campaign to increase awareness for the issue across South Africa.
Case Study
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MMA Smarties, Finalist, EMEA, 2019
Standard Bank, a financial services brand, used AI technology to successfully identify cricket sports plays and deliver the relevant creative asset to South African viewers.
Case Study
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MMA Smarties, Silver, EMEA, 2019
Hellmann's Mayonnaise, a mayonnaise brand, successfully communicated its price drop by live tweeting its incremental decrease during the South African Finance Minister's budget speech.
Case Study
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MMA Smarties, Finalist, EMEA, 2019
KFC, the fast-food chain, successfully increased brand awareness through an SEO-focused campaign that tailored the brand's advertising messaging across its 900 stores in South Africa.
Case Study
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MMA Smarties, Bronze, EMEA, 2019
KFC, the fast-food chain, launched a competition that successfully increased sales in Botswana and Lesotho, by asking consumers to message their promotional codes via Whatsapp for a chance to win prizes.
Case Study
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MMA Smarties, Finalist, EMEA, 2019
Knorr, a food and beverage brand, developed mobile photo recognition software that provided healthy alternatives to each fast-food picture uploaded, thus successfully increasing brand awareness across South Africa.
Case Study
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MMA Smarties, Best in Show, EMEA, 2019
OTEES, a cereal brand, launched a mobile game to help South African consumers decide which new flavour cereal should become a permanent product.
Case Study
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MMA Smarties, Silver, EMEA, 2019
KFC, the fast-food chain, successfully introduced a new product by launching a campaign that used TV syncing and geo-targeting technology to engage South African consumers.
Case Study
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MMA Smarties, Finalist, EMEA, 2019
KFC, the fast-food chain, successfully launched a multi-channel campaign that introduced its new Zinger Chutney Burger to South African consumers.
Case Study
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MMA Smarties, Finalist, EMEA, 2019
South African Tourism, an organisation for the promotion of tourism, launched an interactive video ad campaign that successfully increased the number of visitors to South Africa.
Case Study
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Leon Pat, WARC Prize for Asian Strategy, Entrant, 2019
Cathay Pacific Airways fused rugby with the culture of Hong Kong to reinvigorate its sponsorship of the Hong Kong Rugby Sevens.
News
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19 August 2019
South Africa’s service stations drive brand loyalty through reward schemes but an increasingly important role is played by the branded grocery retailer that also occupies their premises.
News
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03 July 2019
Launched fully in February 2019, the digital-first TymeBank (Take Your Money Everywhere) is slated to bring in 500,000 customers by the end of July, as it shakes up South Africa’s banking scene with advanced data science.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Chicken Licken, a South African fast food brand, increased sales of its Hotwings by using the topicality of AI to make a humorous TV commercial.
News
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07 June 2019
Automotive brands that are not currently advertising may be at increased risk of losing market share, according to a study published in the Journal of Advertising Research (JAR).
Case Study
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SABRE Awards, Africa, Best in Show & EMEA, Gold 2019
Siemens, an automation company, used data from Lagos, Nairobi and Johannesburg to create unique fabrics for a truly African fashion collection that shows the power of data-connected cities.
