Case Study
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SABRE Awards, Gold, EMEA, 2020
Jet, a fashion retailer, increased awareness and reduced the stigma surrounding breast cancer in South Africa by creating bare breast tutorials with influencers and sending personalised media drops to key media personalities.
Case Study
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SABRE Awards, Africa, 2020
KFC, a restaurant chain, created a social campaign that asked the South African public to find a couple that had a proposal in one of its restaurants to increase brand love and awareness.
Case Study
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SABRE Awards, Gold, Africa, 2020
MenaCal.7, a calcium supplement brand, launched the Woman to the Bone campaign which creatively positioned the brand with a heart by celebrating women as the backbone of South Africa.
Case Study
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SABRE Awards, Platinum Finalist, Africa, 2020
Biogen, a biotechnology company, documented the journey of a regular person using Biogen products to promote itself as the number one health brand in South Africa.
Case Study
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SABRE Awards, Gold, Africa, 2020
Philips, an electronics company, created awareness around a large killer in South Africa, cardiovascular disease, by creating a campaign that got the public to get their hearts racing and back in rhythm through cycling challenges.
Case Study
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SABRE Awards, Gold, Africa, 2020
Cartoon Network, a cable channel, launched a new season of the most popular soccer animation series in South Africa and partnered with Supersport United Soccer Schools to promote soccer among children.
Case Study
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SABRE Awards, Platinum Finalist, Africa, 2020
Jet, a fashion retailer, promoted Breast Cancer Awareness Month in South Africa by launching bare breast tutorials featuring influencers doing self-checks on camera.
Case Study
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SABRE Awards, Gold, Africa, 2020
Bolt, a ride-hailing brand, partnered with Harambee, an organisation focused on solving youth unemployment, to create a campaign that pushed rider and driver sign-ups by supporting youth unemployment in South Africa.
Case Study
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SABRE Awards, Gold, Africa, 2020
Dulux, a paint brand, promoted its Colour of the Year at key moments throughout the year by implementing a quarterly palette launch to bring purpose to its paint with consumers in South Africa.
Case Study
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SABRE Awards, Gold, Africa, 2020
Glencore, a trading and mining company, launched #SheRocks in South Africa which put GoPros on the hard hats of its female workers to show how women can do the jobs that are stereotyped as male.
Case Study
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SABRE Awards, Gold, Africa, 2020
Audi, a car brand, increased car sales in South Africa by launching a video campaign that featured key influencers that aligned with the campaign tagline of living in the now.
Case Study
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SABRE Awards, Gold, Africa, 2020
Nupen Staude de Vries Inc (NSdV), a law firm, attracted corporate business in South Africa by developing a company brochure and newsletter celebrating its success.
Case Study
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SABRE Awards, Platinum Finalist, Africa, 2020
Shield, a deodorant brand, launched PR events that discussed the state of football development in South Africa to increase relevance for the brand and its soccer sponsorship.
Case Study
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SABRE Awards, Gold, Africa, 2020
Dove, a skincare brand, launched a bespoke 100-colour fabric to celebrate the colourful continent of Africa and promote its Dove Invisible Dry deodorant.
Case Study
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SABRE Awards, Gold, Africa, 2020
Vodacom, a mobile operator, launched a Mum & Baby service in South Africa to encourage mobile engagement by equipping mothers with advice on caring for their children.
Case Study
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SABRE Awards, Gold, Africa, 2020
Audi, an automotive brand, created a virtual reality-enabled Customer Private Lounge to demonstrate its first class design and drive sales in Nigeria.
Case Study
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Alice Miller, WARC Awards, Entrant, Effective Social Strategy, 2020
Multinational information technology company Hewkett-Packard ran an outreach and awareness campaign in Europe and South Africa.
News
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10/03/2020
South African retailer Woolworths used a chatbot on Facebook to create a persona-driven alternative to traditional food diary-based research, revealing deeper insights by boosting engagement and data quality.
Rankings
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WARC Media 100, 2020
For its third year supporting the 16 Days of Activism Against Gender-Based Violence international campaign, LegalWise, a legal insurance services brand, launched an in-feed video-ads-based campaign to increase awareness for the issue across South Africa.
Rankings
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WARC Media 100, 2020
Otees, a cereal brand, launched a mobile game to help South African consumers decide which new flavour cereal should become a permanent product.
Article
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Sam Peña-Taylor, Event Reports, IIeX Europe, February 2020
Woolworths, the South African retailer, used a bot to conduct qual research on its customers’ food habits and motivations revealing insights that have adapted its comms and NPD.
News
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04/03/2020
Consumers in South Africa, hit by rising living costs and growing job insecurity, are showing marked changes in their spending patterns, a new study shows.
Rankings
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WARC Creative 100, 2020
Joburg Ballet, a professional ballet company, increased ticket sales in South Africa by transforming consumer trends into new ballet performances.
Article
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Nicholas De Canha, Michael Ewing, and Ali Tamaddoni, Journal of Advertising Research, Vol. 60, No. 1, 2020, pp. 87-103
The advertising-sales relationship remains paramount. This study, believed to be the largest that focuses on automotive sales and advertising, investigates ceilings and thresholds by optimizing budget allocations among media.
Research Paper
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MRS Awards, Winner, MRS Award for Healthcare Research, 2019
The Bill and Melinda Gates Foundation, an American private foundation, helped cast a fresh light on young men in South Africa, demonstrating they are complex, vulnerable individuals in harsh circumstances.
