Case Study
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Alice Miller, WARC Awards, Entrant, Effective Social Strategy, 2020
Multinational information technology company Hewkett-Packard ran an outreach and awareness campaign in Europe and South Africa.
News
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10 March 2020
South African retailer Woolworths used a chatbot on Facebook to create a persona-driven alternative to traditional food diary-based research, revealing deeper insights by boosting engagement and data quality.
Rankings
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WARC Media 100, 2020
Otees, a cereal brand, launched a mobile game to help South African consumers decide which new flavour cereal should become a permanent product.
Rankings
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WARC Media 100, 2020
For its third year supporting the 16 Days of Activism Against Gender-Based Violence international campaign, LegalWise, a legal insurance services brand, launched an in-feed video-ads-based campaign to increase awareness for the issue across South Africa.
Article
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Sam Peña-Taylor, Event Reports, IIeX Europe, February 2020
Woolworths, the South African retailer, used a bot to conduct qual research on its customers’ food habits and motivations revealing insights that have adapted its comms and NPD.
News
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04 March 2020
Consumers in South Africa, hit by rising living costs and growing job insecurity, are showing marked changes in their spending patterns, a new study shows.
Rankings
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WARC Creative 100, 2020
Joburg Ballet, a professional ballet company, increased ticket sales in South Africa by transforming consumer trends into new ballet performances.
Article
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Nicholas De Canha, Michael Ewing, and Ali Tamaddoni, Journal of Advertising Research, Vol. 60, No. 1, 2020, pp. 87-103
The advertising-sales relationship remains paramount. This study, believed to be the largest that focuses on automotive sales and advertising, investigates ceilings and thresholds by optimizing budget allocations among media.
Research Paper
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MRS Awards, Winner, MRS Award for Healthcare Research, 2019
The Bill and Melinda Gates Foundation, an American private foundation, helped cast a fresh light on young men in South Africa, demonstrating they are complex, vulnerable individuals in harsh circumstances.
Case Study
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MMA Smarties, Gold, South Africa, 2019
Biogen, a premium health and wellness brand, took South Africans on an emotional journey of one man's physical transformation from being overweight to a finisher of the Ironman 70.3 Durban triathlon.
Case Study
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MMA Smarties, Gold, South Africa, 2019
Tinkies, a sponge cake brand, launched its Mega Mash-Up product in South Africa by creating music mash-ups to reach its young target audience.
Case Study
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MMA Smarties, Bronze, South Africa, 2019
Retroviral, the ad agency, disrupted within its category to get the attention of prospective clients through the launch of its book in South Africa.
Case Study
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MMA Smarties, Gold, South Africa, 2019
Scottish Leader, a whisky brand, raised brand awareness in South Africa by partnering with pop-culture duo I See A Different You to challenge people's perspectives by tracking their responses to various images.
Case Study
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MMA Smarties, Gold, South Africa, 2019
Cleanipedia, a website dedicated to cleaning and household tips, increased website usage in South Africa by creating a series of online videos that offered the chance to win dirty furniture before delivering it to winners, cleaned as if brand new.
Case Study
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MMA Smarties, Bronze, South Africa, 2019
Pernod Ricard, the beverages company, was able to shift drinking behaviours by launching a premium water brand in South Africa.
Case Study
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MMA Smarties, Bronze, South Africa, 2019
McDonald's, a restaurant chain, increased awareness of its Happy Meal Readers Program in South Africa by launching a social media campaign that used mommy influencers to spread the news.
Case Study
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MMA Smarties, Bronze, South Africa, 2019
Road Accident Fund, a state insurer, raised awareness of the threat dangerous drivers pose to South African schoolchildren by launching an emotional video campaign on Facebook.
Case Study
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MMA Smarties, Bronze, South Africa, 2019
McCafe, a subsidiary brand of fast food chain McDonalds, raised brand awareness in South Africa by setting up a 360 glam cam at the South African Film & Television Awards to capture every angle of the stars.
Case Study
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MMA Smarties, Bronze, South Africa, 2019
KFC, a restaurant chain, increased awareness of its new Kentucky Bucket product in South Africa by launching a TV ad synchronised with targeted Facebook messaging.
Case Study
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MMA Smarties, Bronze, South Africa, 2019
Vicinity Media, a location-based media business, used its geo-fencing technology to create successful campaigns for KFC, Nokia and Shoprite.
Case Study
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MMA Smarties, Bronze, South Africa, 2019
Samsung, a smartphone brand, engaged South African users to promote its Samsung S9 smartphone through a dynamic and interactive video advert.
Case Study
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MMA Smarties, Silver, South Africa, 2019
McDonald's, a restaurant brand, increased customer loyalty and awareness of its app by using mobile-only offers, gamification and secret menus to recruit and retain its user base in South Africa.
Case Study
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MMA Smarties, Bronze, South Africa, 2019
Saints Wines, a wine brand, promoted its brand through a mobile-first engagement campaign that used trackable SMS and gamification to reach consumers across South Africa.
Case Study
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MMA Smarties, Best in Show, South Africa, 2019
Knorr, a food and beverage brand, encouraged South African consumers to make more nutritious meals by creating mobile technology that sends pop-up reminders of nutritious recipes around mealtimes.
Case Study
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MMA Smarties, Silver, South Africa, 2019
RocoMamas, a restaurant chain, increased brand love and social engagement in South Africa by launching a team of social community managers that track and respond to complaints on social media in a personable way.
