Ryobi Africa, a power and garden tool manufacturer, launched a marketing campaign to achieve a direct impact on sales, reach 10 million South Africans with campaign messaging and earn twenty Tier 1 pieces of coverage.
SABRE Awards, Africa Gold & Global winner, 2021
The Shoprite Group, a supermarket retailer, supported its shoppers and staff during the coronavirus pandemic across Africa by launching a constant stream of communications and ramping up home delivery services.
Brut, a men's grooming and fragrance brand, embarked on a journey to better the circumstances of small business owners in South Africa by helping them how it matters most: by investing cash into their businesses.
The Shoprite Group, a food retailer, launched an internal communications platform amidst the COVID-19 pandemic in South Africa to lift the spirit of its staff and keep them informed every step of the way.
JoJo, a water tank company, supported its staff and the general public in South Africa throughout the COVID-19 pandemic by launching wellness check-ins with staff, new brand partnerships and its own podcast.
SOLAL, a holistic wellness supplement brand, sparked an important conversation about mental health among South Africans during the coronavirus pandemic by launching workshops, a content series and de-stress press packages for key influencers.
BDO South Africa, a group of accounting firms, launched a creative platform and set of online sessions during the covid-19 pandemic to provide clarity for the future of South Africa's auditing profession.
Halo Heritage, a natural haircare and fragrance brand, promoted the launch of its new Boity collection across South Africa by launching a three-part series that showed the hair journeys of South Africa's most prominent women.
Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2021
Huggies, a diaper and baby wipes brand, increased sales in South Africa by launching a distance tracking device for babies who participated in an online marathon to prove Huggies diapers are the best for moving babies.
Nicholas De Canha, Michael Ewing, and Ali Tamaddoni, Journal of Advertising Research, Vol. 60, No. 1, 2020, pp. 87-103
The advertising-sales relationship remains paramount. This study, believed to be the largest that focuses on automotive sales and advertising, investigates ceilings and thresholds by optimizing budget allocations among media.
Design Business Association, Design Effectiveness Awards, Silver, 2021
Johnnie Walker, a brand of Scotch whisky, increased sales of its Blue Label product by creating a design for its packaging and communications that used bespoke art pieces that captured the undiscovered sides of local cities.
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