Data
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WARC Data, September 2019
Summarises the findings of WARC's latest mobile marketing survey, conducted across EMEA on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
Research Paper
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Alexander Tevi, Scott Koslow, and John Parker, Journal of Advertising Research, Vol. 59, No. 3, 2019, pp. 312-328
This article approaches the question of media neutrality by investigating whether ideation techniques such as templates produce the same quality of advertisements across media.
Opinion
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Neil Davidson, August 2019
As Africa becomes an increasingly important geography for global brands, HeyHuman's Neil Davidson explores the misconceptions non-African marketers hold about the vast and diverse continent and what they need to do about them.
News
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06 August 2019
Diageo, the drinks behemoth headquartered in the UK has announced that it will spend heavily on adapting 11 of its African breweries to green energy and water recovery, as it pursues the goal of becoming totally green.
Case Study
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Case Studies on WARC, Grand Prix, 2019
FOX Network Group Europe & Africa (FNG E&A), a television company, successfully educated, ignited interest in and engaged a notoriously hard-to-reach European audience.
Case Study
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SABRE Awards, Africa, Food & Beverage, Gold, 2019
Illovo Sugar, a sugar producer, undertook a stakeholder audit in six African markets to assess the brands' reputation.
Case Study
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SABRE Awards, Africa, Not For Profit/Charities, Gold, 2019
The Rockefeller Foundation, a private foundation, generated support for the AfCFTA via its social media campaign across Africa.
Article
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Low Lai Chow, Event Reports, Building the FoodTech Ecosystem, March 2019
Kellogg’s, the food manufacturer, has identified an opportunity for snacking innovation in Asia and Africa.
News
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24 January 2019
Big e-commerce brands from China are turning their attention to Africa, believing they can succeed where others have so far failed, hampered by infrastructure problems and a lack of consumer trust.
News
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22 November 2018
Businesses taking the long view ought to consider investing in Africa, where the combination of a young population, urbanisation and natural resources will make it a “pillar of growth”, according to two McKinsey executives.
Research Paper
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Phyllis Macfarlane and Sonia Whitehead, ESOMAR, Congress, 2018
Paragon Partnership, a data and insight company, BBC Media Action, a British broadcaster's international development charity, and market researcher Big Sofa came together to solve an important industry issue – the quality of qualitative research globally.
News
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11 October 2018
Burger King, the world’s second-biggest burger chain, is set to launch a string of restaurants in sub-Saharan Africa, including Nigeria, according to a senior executive.
News
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08 August 2018
LONDON: Mobile has already established itself as an important part of the marketing mix but a new WARC report indicates there is more to come as marketers embed formal mobile strategies and begin to exploit the possibilities of the Internet of ...
Data
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WARC Data, August 2018
Summarises the findings of WARC's latest mobile marketing survey, conducted across EMEA on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
News
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18 June 2018
ACCRA: US tech giant Google plans to open an artificial intelligence (AI) research centre in Accra, the capital of Ghana, to explore the potential uses of the emerging technology in Africa.
Case Study
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SABRE Awards, Gold, Media Relations, Africa, 2018
The Innovation Prize for Africa (IPA), the initiative of the African Innovation Foundation (AIF), launched a campaign across Africa to strengthen African innovation ecosystems and support the culture of innovation and competitiveness.
Case Study
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SABRE Awards, Gold, Consumer Products/Services, Africa, 2018
Nimue Skin Technology, a skincare brand, promoted its 12 Week Challenge kit across Africa by launching a social media campaign that got a bride to walk down the isle foundation-free.
Case Study
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SABRE Awards, Gold, Media, Arts And Entertainment, Africa, 2018
Cartoon Network, a cable and satellite television channel, increased local relevance in the African market by introducing South African singer, Toya Delazy, as the fourth PowerPuff Girl.
News
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12 April 2018
ABIDJAN: West Africa’s mobile industry is forecast to contribute more than US$50bn to the region’s economy annually by 2025, on the back of consistent value to the tune of $37bn last year, or 6.7% of GDP.
Article
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Sam Peña-Taylor, Event Reports, Advertising Week Europe, March 2018
Guinness, the Diageo stout brand, has embraced innovation at every level of its business, with lessons from its products and ad development.
Research Paper
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MRS Awards, Winner, International Research, 2017
The Bill and Melinda Gates Foundation, a private foundation founded by Bill and Melinda Gates, used research to generate demand for Voluntary Medical Male Circumcision in Zambia and Zimbabwe, to help tackle their HIV epidemic.
News
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24 November 2017
ACCRA: Rapid and effective qualitative market research using mobile phones is helping drinks giant Diageo revamp its advertising and better understand the positioning of its brands in African markets.
News
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20 November 2017
ACCRA: Insurance providers looking to target the mass market in Africa need to think outside the box, according to the founder of MicroEnsure, which has developed an innovative approach to selling insurance products on the continent.
News
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09 November 2017
JOHANNESBURG: On some estimates, three-quarters of household spending power in Africa will lie with women within a decade, but research indicates that current marketing efforts are failing to resonate with this group and budgets are being wasted.
Research Paper
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Galbin Holt and Paul Thomas, ESOMAR, Global Qualitative, November 2017
An innovative mobile qualitative approach is helping British alcoholic drinks brand Diageo's African research and innovation teams make better business decisions routed in local culture across five African markets.
