Article
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Biprorshee Das, WARC Exclusive, October, 2020
The 2020 festive season in India provides an opportunity for marketers to make up for some of the losses incurred in the six months of lockdown as consumers look for ways to celebrate.
Opinion
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Gabey Goh, October 2020
E-commerce platform Shopee found itself playing an increasingly central role in consumers’ lives thanks to COVID-19 and lockdown measures. Regional Head of Marketing, Agatha Soh, speaks to WARC’s Gabey Goh about staying relevant to users and what the future holds for live streaming and e-commerce in Southeast Asia.
Article
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WARC Exclusive, October 2020
Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Prize for Asian Strategy 2020.
News
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14 October 2020
The shift to short-term planning and a fall in campaign spending by advertisers are the biggest changes from 2019 to 2020 as a result of the COVID-19 pandemic, publishers around the world say.
Data
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Rob Clapp, WARC Data Points, October 2020
An overview of when UK consumers plan to start Christmas shopping.
News
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13 October 2020
Chinese fast-fashion retailer Shein has emerged as the second favourite e-commerce site for American teenagers, according to a new report by Piper Sandler.
News
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12 October 2020
Japan’s household spending fell for an eleventh straight month in August and real wages marked half a year of declines, as consumers struggled to return to their pre-pandemic purchasing habits.
News
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12 October 2020
Livestream shopping has taken China by storm and its growth shows no signs of slowing.
Case Study
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IPA (UK), Grand Prix, IPA Effectiveness Awards, 2020
Tesco, a supermarket chain, gained back consumer trust in the UK from 2015 to 2019 with a turnaround strategy that put helpfulness at the heart of its messaging.
Case Study
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IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Samsung, an electronics company, used a Continuous Improvement Programme (CIP) and A/B testing to improve conversion and drive sales on its website in the UK.
Data
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Rob Clapp, WARC Data Points, October 2020
An overview of social commerce's growth and popularity in Southeast Asia (the Philippines, Singapore, Thailand and Vietnam) during the first half of 2020.
News
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11 October 2020
After enduring almost seven months of restrictions imposed to combat COVID-19, with little sign they will be eased as we head into winter, British consumers seem determined to make the most of this year’s Christmas shopping season.
Article
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Josh Gardner, Kung Fu Data, WARC Trends, October 2020
E-commerce success is highly nuanced in China.
Case Study
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IPA (UK), Bronze, IPA Effectiveness Awards, 2020
Aldi, a discount supermarket chain, shifted UK public perception of the brand from shame to pride.
News
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08 October 2020
A new white paper released by Mediacom and Facebook has found that marketers need to double the time they currently advertise to promote sales and commit more to prospecting.
Opinion
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Ekta Relan, October 2020
The digital customer journey can lure people off the path to purchase all too easily. It’s only by understanding your audience’s behaviour online that you can influence the new-look customer journey, says Mullen Lintas’ Ekta Relan.
News
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07 October 2020
Growing digital usage, greater adoption of social shopping technologies and a global pandemic has accelerated social commerce in Southeast Asia, according to a new study by AI-based tech solutions provider iKala.
News
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06 October 2020
Consumer spending in China shows signs of recovering from the low levels seen during the peak of the coronavirus pandemic, but remains subdued, the latest data shows.
Article
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Research on WARC, October 2020
eRetail in South East Asia is accelerating the way brands invest in commerce, with 10% compounding growth through to 2020.
News
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06 October 2020
To sustain the unprecedented level of growth the grocery market has seen this year into 2021 will require marketers to be more consumer-centric than ever and to understand the major themes that are driving consumer choices, according to Kantar.
Article
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Brian Carruthers, Event Reports, Kantar Talks Webinar, September 2020
This article addresses the themes, identified by Kantar, that will be driving the fast-moving consumer goods market in the year ahead.
News
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04 October 2020
Brands need to start thinking differently about customer journeys if they are to deliver a better customer experience and increase their prospects for recovery, according to a Forrester executive.
Article
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Sam Peña-Taylor, Event Reports, World Retail Congress, September 2020
This article explores how retailers in the US and Europe are adapting to the widespread adoption of e-commerce.
News
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01 October 2020
It is no surprise that online shopping has surged ever since restrictions were imposed to combat the coronavirus pandemic, but exactly how has consumer behaviour changed since last year and what can retailers and marketers do to overcome the challeng
News
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01 October 2020
A direct relationship with customers is core to British shoe manufacturer Dr Martens’ strategy, as much through its website as through its network of stores, which the brand has worked to enhance through shopper behaviour research.
