Article
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WARC Best Practice, August 2019
Provides marketers with information and guidance about luxury brand advertising.
Article
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WARC Best Practice, June 2019
Explores the changing behaviours and expectations of luxury consumers whose idea of luxury is becoming more experiential and immersive, and driven by technology and on–the–go lifestyles.
Article
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WARC Best Practice, May 2019
Explores how best to utilise the omnichannel model to offer seamless shopping experiences to customers.
Article
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WARC Best Practice, May 2019
Explores how best to approach in-store marketing and explains how the best of in-store activation needs to benefit categories overall not just one brand, and deliver gains for shoppers, brands and retailers alike.
Article
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Alex Zhu, WARC Best Practice, June 2018
Provides advice, research methodologies and step-by-step approaches for mapping the omnichannel consumer journey.
Article
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Dominic Twose and Polly Wyn Jones, WARC Best Practice, January 2018
Defines what brand consideration is, what generates it and how this may move over time, alongside a look at a large scale exercise by Kantar Millward Brown exploring the relationship between survey measures and sales.
Article
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Nick Siantonas, WARC Best Practice, August 2017
This article provides a best practice guide on how to map the customer journey in order to gain a better view of the ecosystem from inside the business and understand how customers experience a brand.
Article
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Toni Keskinen, WARC Best Practice, June 2016
This article looks at the decision-making process that consumers undergo in order to make a purchase, connecting and engaging with different options, before finally settling on a brand.
News
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15 November 2019
Chinese e-commerce giant Alibaba generated sales worth 268.5bn yuan ($38.4bn) during its annual Singles Day global shopping festival, but behind the headline figure comes the news that more than one million orders were placed and paid through voice ...
Article
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Research on WARC, November 2019
This GroupM report recaps the pre-sale, warm-up and breakout periods of key e-commerce players in China like Tmall and JD, who are seeking market growth from new users, new categories, new consumption occasions, and new content.
News
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14 November 2019
Filipinos spend more time online and on social media than any other country in the world but they also spend less money online than anywhere else: here’s why.
Article
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Lona Meza, Event Reports, Brainy Bar 9, October 2019
Looks at neuro-research into how sensorial marketing can impact in-store sales.
Article
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Research on WARC, November 2019
Looks at how social commerce (the buying and selling of goods on social media apps) is emerging as rising ad costs on e-commerce in China steer brands towards this trend.
News
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11 November 2019
Ineffective digital practices are keeping APAC retailers from tapping the opportunities that omnichannel offers for driving sales and brand awareness, according to martech firm dotdigital.
Article
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Low Lai Chow, Event Reports, E-commerce Expo Asia, October 2019
Mark Joseph Panganiban, Fintech Philippines Association’s committee chairman of e-commerce outlines the current state of e-commerce in the country.
News
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08 November 2019
Many leading brands are making well-publicised efforts to improve sustainability and their green credentials, but if some marketers have any lingering doubts about the commercial benefits of adopting such an approach, then a new survey should allay ...
Case Study
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Best Media Research/Analytics, Best Media Research using Proprietary Data, 2019
Flipkart, an online selling store, leads the e-commerce space in India, but Amazon, with its significantly larger media spend, started to close the gap, so Flipkart needed a smarter way to reach its core audience while maximizing ROI.
Case Study
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Best Media Innovation, Branded Content, 2019
Asian Paints sought to establish itself as a source of inspiration for home decor in India with a high-reach campaign that built on the success of its earlier ‘Where the Heart is’ and ‘Young & Attractive’ messages.
News
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07 November 2019
Black Friday remains the most significant pre-Christmas shopping occasion in Europe, and as more shopping activity moves online, stores can learn from how retailers in China have responded to the evolution of Singles Day.
Case Study
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Best Integrated Campaign, Services, 2019
Paytm, an e-payment brand, increased adoption of its scan and pay QR codes as a form of payment in India by leveraging its partnership with the national cricket board and replacing man of the match cheque-giving ceremonies with a QR code bank transfer.
Case Study
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MMA Smarties, Silver, X (Global), 2019
Faced with a 40% cost increase in the production of printed flyers, supermaket brand Aldi developed a geo-targeting campaign that allowed them to reduce the amount of printed flyers distributed in Denmark by 33%.
Article
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Mike Wells, WARC Exclusive, November 2019
In a digitised world, smart use of data can provide useful insight into how customer journeys can be optimised.
Article
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Low Lai Chow, Event Reports, E-commerce Expo Asia, October 2019
Research by Dotdigital shows that ineffective digital practices are a key barrier to APAC retailers taking concrete steps towards effective omnichannel marketing.
News
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05 November 2019
As Western brands look to China for growth, there are signs that, for US brands at least, this year’s Singles’ Day event may be a disappointment as shopper sentiment is affected by the US-China trade war.
Article
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Sam Peña-Taylor, Event Reports, Festival of marketing, October 2019
Unilever is making its business e-commerce ready through several strategies that other companies and brands can emulate.
