Opinion
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Andrew Wardlaw, January 2021
Throughout 2020, brand leaders in fast moving categories put on sales and share as shoppers defaulted to the familiar while challengers were put on the backburner. But the dynamics are set to change once again. MMR’s Andy Wardlaw talks to behavioural psychologist Dr Sara Bru Garcia to find out how things might play out in the year ahead.
News
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21 January 2021
Procter & Gamble, the consumer packaged goods manufacturer, believes that a variety of habits that have taken root during the COVID-19 pandemic will have long-term staying power.
Case Study
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DMA (UK), Gold, 2020
Sainsbury's, a UK supermarket brand, launched a gamified campaign that motivated people to build up their Nectar points and spend them on their big Christmas shop at Sainsbury's.
Case Study
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DMA (UK), Gold, 2020
Sainsbury's, a UK supermarket brand, increased brand loyalty by awarding Top Buyer recognition badges to frequent customers.
Article
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Stephen Whiteside, WARC Exclusive, January 2021
Procter & Gamble, the consumer packaged goods manufacturer, believes that a variety of habits that have taken root during the COVID-19 pandemic will have long-term staying power.
Article
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Brian Carruthers, Event Reports, CES 2021, January 2021
The Harris Poll, the research firm, teamed up with payments brand Mastercard to look at what the post-pandemic future might hold for digital commerce and the payments category in the US.
News
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19 January 2021
Major oil companies, suffering weaker demand for fuel during the pandemic, are finding that an uptick in grocery sales at their network of service stations world-wide is helping pick up the revenue slack.
News
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19 January 2021
Up to a quarter of online shoppers in KSA and UAE are new to the experience and started as a result of the pandemic.
News
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18 January 2021
January is usually a boom time for gyms, but coronavirus restrictions mean many remain closed across the US, prompting a majority (59%) of American adults to say they won’t renew their subscriptions while a trend for home-based exercise grows.
Data
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Rob Clapp, WARC Data Points, January 2021
An overview of consumers shopping at a new store throughout the coronavirus (COVID-19) outbreak in 2020.
Article
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WARC Exclusive, January 2021
Examines the trends developing through the growth of e-commerce during the COVID-19 pandemic in the Kingdom of Saudi Arabia and the United Arab Emirates.
Article
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Rayhan Perera, WARC Exclusive, January, 2021
An introductory guide to shoppable video media opportunities for brands.
Opinion
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Lena Roland, January 2021
Despite the turbulence of last year – or, perhaps, because of it – the marketing community unveiled a wide range of research and fresh thinking that can help boost effectiveness in 2021 and beyond.
News
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13 January 2021
Consumers in the “moveable middle” – those who are neither very likely nor very unlikely to buy – are as many as five times more responsive to a brand’s advertising, research shows.
Data
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Rob Clapp, WARC Data Points, January 2021
An overview of FMCG volume growth in India during the coronavirus (COVID-19) outbreak.
Case Study
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WARC Cases, 2019
Automotive brand Volkswagen earned media attention and grew conversion rate in Malaysia with an s-commerce campaign during the 12.12 online shopping festival.
Article
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Research on WARC, January 2021
Research paper from the Mobile Marketing Association and Neustar focused on using outcome-based planning to reach the “movable middle” – defined as open-minded consumers by their mid-range (20% - 80%) probability of buying a particular brand.
Data
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Rob Clapp, WARC Data Points, January 2021
An overview of planned consumer purchases and purchase journeys in Vietnam for the Tết festival in 2021.
News
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05 January 2021
Online shopping continues its rapid uptake in Thailand as uncertainties over COVID-19 cement current consumer consumption patterns.
Article
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Trajectory, Research on WARC, January, 2021
Trajectory has gathered extensive data on COVID-19's impact on consumer behaviour and psychology.
Article
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Euromonitor Strategy Briefings, December 2020
The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation.
Article
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Euromonitor, Research on WARC, December 2020
The combination of officially mandated shutdowns and radical cutbacks in consumer demand due to COVID-19 is reshaping physical space and the surge in demand for e-commerce is putting pressure on brick-and-mortar operators.
News
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17 December 2020
Convenience products and those that aid the stay-at-home economy dominated online sales during India’s festive season, between October 15 and November 13, according to data from market researcher Nielsen.
Article
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Euromonitor, Research on WARC, December 2020
This report examines the performance of consumer health categories comparatively against other consumer industries and across regions and markets; it also explores the expected five-year forecasts for each category.
Data
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Rob Clapp, WARC Data Points, December 2020
An overview of consumers who have made a purchase via social media in the past six months across 11 markets.
