MRS Awards, Finalist, Public Policy/Social Research, 2017
Transport for London, a local government body, introduced the 'Please offer me a seat' scheme in the UK to help people with conditions or disabilities that aren't immediately obvious get priority seats on public transport.
MRS Awards, Highly Commended, Applications of Research, 2017
The Home Office's Research, Information and Communications Unit (RICU) conducted research into the development and refinement of a successful behaviour change campaign in relation to Indecent Images of Children in the UK.
Samantha Bond, Patricia Dominguez and Nijat Mammadbayli, ESOMAR, Corporate Young Professional Award, Congress, 2017
This paper investigates whether increasing public education of the European refugee crisis by tackling barriers to support with targeted communication can positively influence a change in public attitudes.
Afra Chen and Zou Xiong, ESOMAR, Asia Pacific, May 2017
This paper discusses the role of video-based research methods through a medical research study in China, with particular focus on why this method is effective in helping address the needs of those with multiple chronic conditions.
The marketing industry recently received some sobering news. A study commissioned by Thinkbox reported a significant disconnect between people working in the industry, and those with whom they are communicating.
MRS Awards, Finalist, Healthcare Research , 2016
This article describes how Boehringer Ingelheim (BI), the pharma company, wanted greater understanding of patients' sentiments when faced with life-threatening disease in the USA, UK, France, Italy and Japan.
MRS Awards, Finalist, Public Policy/Social Research, 2016
This paper describes research conducted by Community Action on Dementia (CAD), a UK charity that wanted to develop services tailored to the needs of dementia sufferers, enabling them to live well despite their condition.
Alexander Wheatley, ESOMAR, Corporate Young Professional Award, September 2016
This paper discusses some of the flaws and challenges of political polling methods in light of the UK referendum on membership of the European Union and advises on how researchers can make more accurate predictions.
Daniel Fazekas, Balazs Denes, ESOMAR, Congress, New Orleans, September 2016
This paper describes research by the Open Society Foundation (OSF), a global human rights organisation, into public opinion in Hungary during the refugee crisis of 2015, when the Hungarian government adopted a hard-line stance against refugees.
Thinh Phan Quang, ESOMAR, Asia Pacific, May 2016
This paper introduces the concept that 'One is greater than one million,' meaning that by giving a jumper a person can keep warm, but by conducting one social research project, millions of families can live better.
This case study highlights work for an NGO into "why do men buy sex" and to tackle exploitation in the sex industry by combining cultural intelligence, semiotics and digital methodologies to generate insights.
Phil Stubington and Clara Miglio, MRS Awards, Finalist, December 2015
This case study describes a research study conducted by Macmillan Cancer Support, one of Britain's largest cancer charities to set the research, policy, campaigning and service delivery agendas for years to come.
This case demonstrates how an in-depth study of vulnerable customers enabled the Financial Conduct Authority (FCA) to take a fresh approach in its call to action and engagement with industry in the UK.
Richard Bordenave, ESOMAR, Congress, 2017
This paper predicts that, with technological advances of bots, AI and VR in delivering customer experience (CX), there will be an unprecedented demand for human care and personal relationships across customer journeys.
Stephen Whiteside, Event Reports, 4A's Strategy Festival, September 2017
Understanding consumer wants and need is vital for Airbnb, the peer-to-peer online accommodation platform, as it seeks to provide the best possible experiences for the guests and hosts using its service.