Research management
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News • 22 January 2021
Research Paper • Grant Feller, Leanne Tomasevic, ESOMAR Conference papers, Insights Festival, 2020
Research Paper • Michelle Gansle, ESOMAR Conference papers, Insights Festival, 2020
Research Paper • Collin Leirvik, Renata Policicio, ESOMAR Conference papers, Insights Festival, 2020
Research Paper • Ennio Armato, ESOMAR Conference papers, Insights Festival, 2020
Research Paper • Nicholas Lee Jianhao, Alex Wilman, ESOMAR Conference papers, Insights Festival, 2020
Research Paper • Litthya Burgin, Jeff Haselum, ESOMAR Conference papers, Insights Festival, 2020
Article • Jeanette Phang , WARC Exclusive, Spotlight China, December 2020
Research Paper • Eunjin (Anna) Kim and Sidharth Muralidharan, Journal of Advertising Research, Vol. 60, No. 4, 2020, pp. 452-466
Research Paper • Terrence Brown, Andrew Park, and Leyland Pitt, Journal of Advertising Research, Vol. 60, No. 4, 2020, pp. 353-360
Research Paper • MRS Awards Papers, Finalist, MRS Award for Insight Management, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Insight Management, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for New Consumer Insights, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Financial Services Research, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Financial Services Research, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Public Policy/Social Research, 2020
Research Paper • MRS Awards Papers, Highly Commended, MRS Award for Cultural Insights, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Healthcare Research, 2020
Research Paper • MRS Awards Papers, Winner, MRS Award for Cultural Insights, 2020
Research Paper • MRS Awards Papers, Liz Nelson Grand Prix for Social Impact, 2020
Research Paper • MRS Awards Papers, Winner, MRS Award for Healthcare Research, 2020
Research Paper • MRS Awards Papers, Winner, MRS Award for Innovation in Data Analytics, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Healthcare Research, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Applications of Research, 2020
Research Paper • MRS Awards Papers, Winner, MRS Award for Applications of Research, 2020
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Article • Strategy Toolkit, Strategy Toolkit
This article describes how agency strategists/planners gain and use insights - and what type of insight is useful when developing a marketing or communications strategy. -
Article • Emily Goldhill, WARC Best Practice, June 2018
Livity, a youth marketing agency, distils what it has learned from over 17 years’ experience about how to effectively research and understand young people. -
Article • Anna Miley, John Kenny and Sonia Misak, WARC Webinars, April 2020
Discusses how companies are outperforming their peers by applying behavioural economics to their marketing strategy. -
Article • Sam Knowles, WARC Best Practice, October 2020
Provides a novel framework and a structure for generating insight. -
Article • Brian Carruthers, Event Reports, DMEXCO @home, September 2020
This article explores some of the steps and techniques that McDonald's and its partners are pursuing in order to understand all groups of consumers. -
Research Paper • Ipsos, Research on WARC, March 2020
Provides advice for marketers about if they should start, stop or continue their research programs during the COVID-19 pandemic.