Gunny Scarfo and Ben Zeidler, WARC Webinars, December 2018
Gunny Scarfo and Ben Zeidler, co-founders of Nonfiction Research, go behind the scenes of Nonfiction's unusual research approach, which included interviews with bank robbers, bank executives, Wall Street analysts, and shopping addicts.
MRS Awards, Finalist, MRS Award for International Research
Reckitt Benckiser, a British multinational consumer goods company, needed to launch the Global Sex Survey for its condom brand Durex by using research to make it sensitive and accessible to all genders, sexualities and regions.
MRS Awards, Finalist, MRS Award for Healthcare Research
Takeda, a pharmaceutical company, changed its way of thinking and operating to embrace ‘outside-in’ thinking for designing products and services with its customers and patients at the heart of the organisation.
MRS Awards, Finalist, MRS/AURA Award for Insight Management
Formula One (F1), an international form of racing, launched a portal globally, which integrates data from all of F1’s research partners into one portal without compromising their quality – speeding up insights delivery and adapting to changing needs.
Philip Morrison and Alex Johnston, ESOMAR, Fusion, 2018
The Distilleries, an insights company, and research firm Jigsaw, discuss taking a holistic approach to online communities in the UK and developing a mindset that focuses on the client end-game, rather than any fixed methodology.
Chayanne Meers and Suzanne Mulier, ESOMAR, Fusion, 2018
Alpro, a plant-based products brand, used deep-dive social analysis to identify consumer trends around plant-based products – allowing them to promote versatile and creative uses for its product ranges in Belgium.
Radhecka Roy and Sunita Venkataraman, ESOMAR, Fusion, 2018
Intel, a technology company, and Ipsos, a global market research firm, set up a pilot in the US to build an ongoing framework for instant insights that can aid different stakeholders in exploring rapid activation with micro-targets.
Arfa Syed and Tooba Kamil, ESOMAR, Fusion, 2018
Kantar Millward Brown, an insight and consultancy group, launched a research framework that explored the benefits of revamping traditional qualitative methods with co-creation to help marketers produce better digital communications in Pakistan.
Carlos Ochoa and Ezequiel Paura, ESOMAR, Fusion, 2018
Netquest, a market researcher, designed a new method to detect Personal Identifiable Information (PII) based on "learning from experience" with participants from Brazil, Mexico, Spain and the United States.
MRS Awards, Finalist, International Research, 2017
In 2016, as part of the Dove Self-Esteem Project, Dove reaffirmed their commitment to positively impact young lives by inspiring women and girls globally to develop positive relationships with their appearance.
Richard Bordenave, ESOMAR, Congress, 2017
This paper predicts that, with technological advances of bots, AI and VR in delivering customer experience (CX), there will be an unprecedented demand for human care and personal relationships across customer journeys.