Qualitative research
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This article explores qualitative research usage through the lens of Livity, a marketing agency with over 17 years of experience in effectively researching young people.
Article • WARC Best Practice, January 2019
Article • WARC Best Practice, January 2018
Article • WARC Best Practice, January 2019
Case Study • Kristen Wachter, WARC Media Awards, Entrant, Effective Channel Integration, 2018
Case Study • Elizabeth Hartley, WARC Media Awards, Entrant, Effective Channel Integration, 2018
Article • Rachel Lawes, International Journal of Market Research, Vol. 60, No. 6, 2018, pp. 573-588
Research Paper • Susan (Sixue) Jia, International Journal of Market Research, Vol. 60, No. 6, 2018, pp. 561-572
Research Paper • Maria Lagomarsino and L. Suzanne Suggs, Journal of Advertising Research, Vol. 58, No. 4, 2018, pp. 487-498
Research Paper • Natasha Hritzuk, Journal of Advertising Research, Vol. 58, No. 4, 2018, pp. 394-398
Article • Stephen Whiteside, Event Reports, 4A's Strategy Festival, October 2018
Article • Reed Karaim, Event Reports, TMRE, October 2018
Article • WARC Best Practice, December 2018
Case Study • Sumeet Parab, Crisela Cervantes, Jesse Bouman, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2018
Case Study • Direct Marketing Association - UK, Silver, 2018
Case Study • Gabriella Manzini, Matt Franks, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2018
Case Study • Direct Marketing Association - UK, Silver, 2018
Case Study • Jason Jahn, WARC Media Awards, Bronze, Effective Use of Partnerships and Sponsorships, 2018
Case Study • Finola Austin, Drew Kerr, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2018
Case Study • Direct Marketing Association - UK, Silver, 2018
Case Study • Chris Herbert, Rachel Lorenzon, WARC Media Awards, Grand Prix, Effective Use of Partnerships and Sponsorships, 2018
Case Study • Direct Marketing Association - UK, Gold, 2018
Case Study • Direct Marketing Association - UK, Gold, 2018
Research Paper • MRS Awards, Finalist, MRS Award for Applications of Research, 2018
Research Paper • MRS Awards, Winner, MRS Award for International Research, 2018
Research Paper • MRS Awards, Finalist, MRS Award for Public Policy/Social Research, 2018
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Article • Emily Goldhill, WARC Best Practice, June 2018
Livity, a youth marketing agency, distils what it has learned from over 17 years’ experience about how to effectively research and understand young people. -
Article • Chiara Manco, Event Reports, IAB Europe Interact, May 2018
Kantar Consulting and media company Oath conducted research across 13 countries and 150,000 consumers to identify the key drivers of brand love. -
Research Paper • Arpapat Boonrod and Prachawan Ketavan , ESOMAR, APAC, 2018
Provides suggestions on how brands can build stronger and more meaningful relationships with consumers, through understanding how new technologies – and voice technology in particular – are affecting people in the digital era. -
Article • Sam Peña-Taylor, Event Reports, Mindshare's trends report, January 2018
Media agency Mindshare identifies five broad trends that are currently shaping the marketing world and which marketers will have to address in the coming 12 months. -
Research Paper • IAB Europe Research Awards, Highly Commended, Digital Advertising Formats, 2017
This paper reveals the findings of a global study into the behaviours, attitudes and responses to advertising of Generation Z to help marketers understand how to effectively engage them. -
Article • TNS, WARC Exclusive, April 2016
This article reveals how Nike, the sportswear brand, successfully adapted its core brand proposition of 'Just Do It' to very diverse cultures.