Article
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WARC Best Practice, May 2019
Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
Article
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Euromonitor Strategy Briefings, March 2019
A category analysis of better for you (BFY) packaged food in the US, which includes company profiles, an overview of health and wellness in the US, key trends and category forecasts.
Article
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D'Arcy King, WARC Best Practice, February 2018
Looks at how new technologies are affecting the healthcare profession and suggests ways that health data can be used to change consumer behaviour.
Article
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Sam Peña-Taylor, Event Reports, Festival of Marketing, October 2019
The sharing economy is in transition away from the sale of access to resources and toward services that can give users access to a community.
News
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12 December 2019
Malaysians are being more fiscally prudent heading into 2020, choosing to defer spending on discretionary products, according to the latest Consumer Sentiment Index from the Malaysia Institute of Economic Research.
Article
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Amandeep Singh, WARC Exclusive, December 2019
India may have come a long way since The Green Revolution and farm mechanisation was introduced, however the situation for farmers has not, and remains a serious issue that brands need to tackle to empower these large communities.
Article
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Stephen Whiteside, Event Reports, Money 20/20, October 2019
Greenhouse by Wells Fargo, a financial-services offering centered around a mobile app, has based its approach on using digital tech to solve long-term consumer painpoints.
News
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09 December 2019
Multinational automakers are investing huge sums into the development of electric and hybrid vehicles, but it appears American consumers are far less open to the new technology than their counterparts in other major markets.
Article
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Stephen Whiteside, Event Reports, Money 20/20, October 2019
Research by McKinsey, the management consultancy, covering digital payments has found that consumer habits are evolving over time.
Research Paper
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Caroline Lancelot Miltgen, Anne-Sophie Cases, and Cristel Antonia Russell, Journal of Advertising Research, Vol. 59, No. 4, 2019, pp. 414-432
Social-networking sites, such as Facebook, are an important and fast-growing advertising channel. Because access to social-networking sites may happen through different devices, it is important to identify whether the drivers and mitigating factors affecting responses to social-networking-site advertising differ between consumers who access Facebook primarily on PCs versus on mobile phones.
Article
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Muhammad Junaid, Fujun Hou and Khalid Hussain, International Journal of Market Research, Vol. 61, No. 6, 2019, pp. 568-570
Consumer-alienation is a philosophically competent and efficacious concept capable of unfolding the domains of phenomena that can be disregarded simply at the cost of impoverishing the potentials of theoretical manifestation and explanation.
Article
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Muhammad Junaid, Khalid Hussain and Fujun Hou, International Journal of Market Research, Vol. 61, No. 6, 2019, pp. 571-573
The extant literature on brand love lacks appraisal of theories and discourse on the conceptualizations of brand love.
Article
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Salim Moussa, International Journal of Market Research, Vol. 61, No. 6, 2019, pp. 574-576
Since its introduction, the brand love concept has been garnering great attention among both marketing academics and practitioners.
Article
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Muhammad Junaid, Khalid Hussain and Fujun Hou, International Journal of Market Research, Vol. 61, No. 6, 2019, pp. 577-580
Is love experienced for a brand an emotion (casually labeled as brand love)? Yes, /may be! Is "brand love" an emotion? No.
News
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04 December 2019
Businesses looking to expand in Malaysia need to offer digital wallet payment options, as these cover a much greater proportion of the population than credit cards.
Article
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Salim Moussa, International Journal of Market Research, Vol. 61, No. 6, 2019, pp. 581-584
Could a human be in a love relationship with a brand? No. Could a respondent to a researcher's survey or interview say that she or he is in love with a brand? Yes.
Article
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Yang Li, International Journal of Market Research, Vol. 61, No. 6, 2019, pp. 651-667
With extensive globalization, the effect of country-of-origin (COO) stereotypes has been continuously questioned by many scholars; a key dispute is whether younger generations still hold COO stereotypes.
News
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03 December 2019
People are increasingly concerned about the environment, with a majority of UK consumers claiming to reject brands whose environmental reputation falls short of their expectations.
Article
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Research on WARC, December 2019
YouGov and the7stars joined forces to investigate the most fondly remembered parts of culturalhistory – and unpick exactly why the nation looks back on its past with rose-tinted glasses.
Article
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Lin Liu, Admap, December 2019
China is rapidly evolving, and that means brands must rethink well-worn strategies for the country’s biggest holiday, Chinese New Year.
Article
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Crawford Hollingworth and Liz Barker, The Behavioural Architects, December, 2019
Looks at the unintended consequences of behavioural science and identifies a series of wider-reaching holistic effects from nudging and steering behaviour which can have a significant impact on the overall outcome of a nudge or intervention.
Article
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Anish Daryani, Admap, December 2019
Ramadhan is one of the most important rituals in the Islamic calendar, and consumer behaviour changes to accommodate religious rituals such as iftaar, prayer and fasting.
Case Study
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MRS Awards, Finalist, MRS Award for Applications of Research, 2019
Reckitt Benckiser, a consumer goods company, investigated the reasons for disappointing face mask sales and how it could empower consumers to take responsibility for their health in India.
Case Study
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MRS Awards, Finalist, MRS Award for Business-to-Business Research, 2019
The University of Warwick, a university in the UK, developed its mental wellbeing audit to help employers listen to their employees and give them relevant insights to help accelerate change.
Case Study
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MRS Awards, Finalist, Virginia Valentine Award for Cultural Insights, 2019
Lloyds Banking Group, a retail and commercial bank, looked into the representation of certain groups in its ads in an effort to promote more diversity in advertising in the UK.
