How brands can capitalise on consumers' growing desire for control in all aspects of their life.
Article
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Euromonitor Strategy Briefings, June 2018
A category analysis of better for you (BFY) packaged food in the US, which includes company profiles, an overview of health and wellness in the US, key trends and category forecasts.
Article
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WARC Best Practice, March 2018
Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
Article
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D'Arcy King, WARC Best Practice, February 2018
Looks at how new technologies are affecting the healthcare profession and suggests ways that health data can be used to change consumer behaviour.
Case Study
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SABRE Awards, Gold, APAC, Healthcare Providers, 2018
Nova IVI Fertility, an IVF fertility clinic, increased patient enquiries and revenue in India by launching press events with its doctors to highlight the rising male infertility rate in the country and its treatment options.
Case Study
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SABRE Awards, Gold, APAC, Regional Campaign, 2018
Listerine, a mouthwash brand, increased its market share and changed perceptions of its brand across APAC by launching an experiential event that showed how Listerine can help you live bolder.
Case Study
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SABRE Awards, Gold, APAC, Word of Mouth, 2018
Leopalace21, an apartment management company, deterred criminal behaviour against women living alone in Tokyo by launching projectors that made it look as though they were at home with a man.
Case Study
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Larah Lee, Cristina Buenaventura, WARC Prize for Asian Strategy, Shortlisted, 2018
Oats brand Quaker used radio and social media to help update its image for millennials in the Philippines.
Case Study
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Yanling Leow, WARC Prize for Asian Strategy, Shortlisted, 2018
Boutique hotel chain Hotel Indigo penetrated a cluttered market by launching its first resort property in Seminyak, Bali.
News
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07 September 2018
NEW YORK: Green products launched by mainstream brands can suffer when flagging up their eco-friendly credentials using visual cues at the point of purchase, according to a study published in the Journal of Advertising Research (JAR).
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05 September 2018
NEW DELHI: A good monsoon results in increased spending in rural India, but brands are also benefiting from increased investment in infrastructure covering everything from roads and electricity to banking.
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03 September 2018
BEIJING: Alibaba is extending its service offer to support China’s primary care system, and using its immense reach to solve resource inequality between regions and bring a new standard of care through online doctor consultations.
Case Study
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Ali Cheikhali, WARC Prize for MENA Strategy, Entrant, 2018
The Communications and Information Technology Commission of Saudi Arabia used a content-based approach to spread awareness of the online risks to children.
News
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03 September 2018
LONDON: In the last year, the startup bank has grown swiftly. Each month, more than 60,000 new customers open bank accounts; growth targets for the next two years are in the millions.
Research Paper
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Sidharth Muralidharan and Kim Sheehan, Journal of Advertising Research, Vol. 58, No. 3, 2018, pp. 349-362
To motivate shoppers to bring reusable bags, England has enforced a carry-bag law, allowing large retailers to charge 5 pence for a single-use plastic bag.
Article
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Sam Peña-Taylor, WARC Exclusive, August 2018
Monzo has built a following and a community around its product, allowing it to grow swiftly, build new and category-changing features, and attract a generation that has an uncomfortable relationship to money.
Article
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Euromonitor Strategy Briefings, August 2018
A global outlook on health and wellness packaged food, with information on the leading companies and brands, top five trends shaping the industry and market snapshots.
Case Study
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The Communications Council, Gold, Australian Effie Awards, 2018
U by Kotex (UbK), a feminine hygiene brand, produced a TV and social campaign in Australia that broke category conventions by showing that women can achieve cool things, whether they're on their period or not.
News
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29 August 2018
LONDON: The United Kingdom may be a divided nation – and not just in relation to Brexit – but a new report finds that Britons are generally more optimistic than five years ago.
Article
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MRS Delphi Group, Market Research Society, 2018
Explores the findings from new research into how technology impacts consumer trust and offers a 12 step trust programme for organisations to follow.
News
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24 August 2018
SAN FRANCISCO: American consumers are generally excited about the future potential of new technologies, such as super-fast 5G communications, but anxieties remain about their possible impact on social interaction and behaviour over the next 50 ...
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24 August 2018
LONDON: Alcoholic drink brands in England would lose almost 40% of their revenues, or an estimated £13bn, if consumers kept within official drinking guidelines, according to a new report that strongly criticises the motives of the drinks ...
News
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22 August 2018
ASIA PACIFIC: The adoption of voice-activated technology is taking off in several Asian markets and stabilising in others, according to a new study that identifies two distinct categories with attendant implications for brands and marketers.
News
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21 August 2018
BEIJING: The world is becoming more polluted and people are taking note, with younger consumers demanding more protection from beauty brands in particular.
News
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20 August 2018
LONDON: The Brexit vote revealed a divided UK, one which is replicated to a large degree in how agency employees view the world compared with the people they are creating advertising for, according to the head of group insight at Trinity Mirror.
News
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20 August 2018
SAN FRANCISCO: Juul Labs, the vaping startup, has posted record sales of over $1.1bn and boasts 70% of the American e-cigarette market, but criticism isn’t far away; the response from authorities has been unsure and research findings have ...
