Article
•
WARC Best Practice, May 2019
Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
Article
•
Euromonitor Strategy Briefings, March 2019
A category analysis of better for you (BFY) packaged food in the US, which includes company profiles, an overview of health and wellness in the US, key trends and category forecasts.
Article
•
D'Arcy King, WARC Best Practice, February 2018
Looks at how new technologies are affecting the healthcare profession and suggests ways that health data can be used to change consumer behaviour.
News
•
20 January 2020
Almost a quarter (23%) of all new food product launches in the UK last year were labelled as vegan, up from 17% in 2018, confirming that the meat-free consumer trend is growing apace, a new report from Mintel has revealed.
Article
•
Michael Leis, WARC Webinars, January 2020
Michael Leis (Publicis Health) discusses the repeatable, strategic guides that can be built to clarify decision-making and drive the world’s largest, most engaged therapeutic-area audiences.
Article
•
Research on WARC, January 2020
The reign of Big Tech is coming to an end and as we look at the year ahead, 2020 will see irresponsible companies and figureheads being held accountable for wider social and environmental issues.
News
•
15 January 2020
The environmental efforts of companies are often seen as little more than greenwash, but the announcement by BlackRock that its future investment decisions will be focused on environmental sustainability potentially opens up opportunities for ...
News
•
14 January 2020
Healthcare brands have a unique opportunity to use digital content to help people understand what good health outcomes can look like for them, but successfully achieving this requires a structured approach that knows when to introduce brand choice ...
Article
•
Stephen Whiteside, Event Reports, CES, January 2020
Walmart, the retail giant, is drawing on deep consumer insights as it seeks to disrupt the healthcare industry in a meaningful way.
News
•
08 January 2020
For all of the progress that fintechs have brought in terms of what banking products could and should feel like, new data show that very few people are using these services as their main bank and shines a light on the UK’s mobile banking behaviour.
News
•
08 January 2020
The growth of the digital health and wellness sector is affecting the marketing approach of brands outside the category, some of which are integrating health and wellness into their offerings.
Article
•
Nagendra Singh, Admap, January 2020
A country of China's population size and economy faces huge healthcare delivery challenges, as patients flock to tertiary hospitals in big cities – but AI is beginning to change this situation.
Article
•
Admap, January 2020
A summary of new thinking and best practice on digital strategy in healthcare marketing from Admap.
News
•
07 January 2020
Tourism Australia and Bega Cheese are among the brands to feel the effects of the bushfires that continue to sweep across southeast Australia devastating communities and claiming lives.
Opinion
•
Juliana M. Chan Ph.D. and Dan Paris, January 2020
Juliana Chan and Dan Paris take a look at the healthcare sector’s digital future, and the technologies that will help us access it.
Article
•
Richard Yao, Admap, January 2020
This article focuses on the growth of the digital health and wellness sector, with an emphasis not only on what sub-categories are expanding, but also on how this is affecting the marketing approach of some brands outside the category, which are integrating health and wellness into their offerings.
Article
•
Michael Leis, Admap, January 2020
The healthcare journey has a long trajectory, as patients navigate the different components of managing their conditions.
Article
•
Casey Ferrell, Admap, January 2020
Even as digital starts to play an increasingly central role in the healthcare industry, consumers feel a growing need for more balance between the digital and physical worlds, as evidenced by research from Kantar’s US MONITOR.
Article
•
Ross Taylor, Admap, January 2020
Identifies core attributes for increasing healthcare app success by focusing apps on behaviour changes in patients.
Article
•
Oliver Childs, Admap, January 2020
Details strategies to ensure digital health communications projects are successful – and inclusive.
News
•
07 January 2020
Rural India remains largely a cash economy but that will change in the future and finance brands have to be alert to where they can intervene digitally, according to the managing director of Mahindra Finance.
News
•
06 January 2020
Long working hours – the so-called 996 schedule of working from 9am to 9pm six days a week – are leading to urban Chinese sleeping less and spending more time online later in the evening.
News
•
24 December 2019
Veganuary, the campaigning organisation, has more than doubled the number of people who have pledged to try a vegan diet for the first month of the year and is extending its campaign into Germany, the US and Chile.
News
•
20 December 2019
Hong Kong’s media industry is grappling with the impact of the on-going protests, as brands delay promotional activities and rein in spending amid continued uncertainty.
News
•
19 December 2019
People prefer free or ad-supported content over ad-free content via a subscription service, according to a research report by programmatic marketing provider MiQ.
