Article
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WARC Best Practice, February 2020
Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
Article
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Euromonitor Strategy Briefings, March 2019
A category analysis of better for you (BFY) packaged food in the US, which includes company profiles, an overview of health and wellness in the US, key trends and category forecasts.
Article
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D'Arcy King, WARC Best Practice, February 2018
Looks at how new technologies are affecting the healthcare profession and suggests ways that health data can be used to change consumer behaviour.
Article
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Frederik Situmeang, Nelleke de Boer and Austin Zhang, International Journal of Market Research, Vol. 62, No. 2, 2020, pp. 195-215
The purpose of this study is to contribute to the marketing literature and practice by describing a research methodology to identify latent dimensions of customer satisfaction in product reviews, and examining the relationship between these attributes and customer satisfaction.
Article
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Stephen Whiteside, WARC Exclusive, March 2020
Lululemon, the athletic apparel manufacturer, is seeking to rely on its core brand strengths as it responds to the COVID-19 crisis.
Research Paper
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Research on WARC, March 2020
This report looks at consumer purchasing data from across the world as the COVID-19 crisis has unfolded, through to what consumer behavior may look like after it has passed.
News
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31 March 2020
Governments from India to the US have struggled with their messaging around COVID-19, and brands can learn from that, says a Mumbai-based consumer strategy and foresights expert.
Article
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Biatriz Guedes, Aurore C Paillard-Bardey and Anke Schat, International Journal of Market Research, Vol. 62, No. 2, 2020, pp. 124-126
Fashion, as one of the largest industries in the world, causes serious social and environmental issues.
Article
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Kunal Sinha, WARC Exclusive, March 2020
Kunal Sinha shares his insights on how brand purpose can be meaningfully pursued amid a context of fear and uncertainty.
Research Paper
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GlobalWebIndex (GWI), Research on WARC, March 2020
Details data collected by GlobalWebIndex between March 16-20 across 13 countries surrounding the impact of the coronavius.
Article
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WGSN, WARC Exclusive, March 2020
Coronavirus is set to drive a significant evolution in consumer beliefs and attitudes, accelerating a number of strategic shifts and creating a new spending landscape.
Research Paper
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GlobalWebIndex (GWI), Research on WARC, March 2020
Details data collected by GlobalWebIndex between March 13-16th in the US and UK, dedicated to the travel andtransportation industries in the coronavirus outbreak.
Research Paper
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GlobalWebIndex (GWI), Research on WARC, March 2020
Details data collected by GlobalWebIndex between March 5-12 in the US and UK regarding the coronavirus outbreak, which is causing fluid and unpredictable changes to our day-to-day lives, and businesses everywhere are understandably worried about the impact it will have on them.
News
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24 March 2020
Australia’s fast-moving consumer goods (FMCG) producers have a role to play in reassuring consumers during the country’s latest period of crisis, and in giving them something to look forward to, a new report says.
Research Paper
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Aaron Michelon, Steven Bellman, Margaret Faulkner, Justin Cohen, and Johan Bruwer, Journal of Advertising Research, Digital First, March 2020
Radio remains popular, delivering an audience reach of over 90 percent, but radio ratings may overestimate real advertising exposure.
News
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20 March 2020
Nearly three quarters of Australians are convinced a recession is headed their way, according to a new survey by market research group Ekas, a greater proportion than those concerned by the spread of the coronavirus. While 73.1% were worried ...
Article
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Research on WARC, March 2020
The FMCG industry is already playing a leadership role in these unprecedented times of uncertainty and insecurity.
Article
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Dennis Potgraven, Havas China, WARC Exclusive, March 2020
The key learning from China is speed, whether in how the country has been containing the COVID-19 virus, or how brands and marketers should be recouping their losses.
News
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16 March 2020
The coronavirus pandemic is currently the top issue of concern for people, companies and governments alike, but what are consumers most worried about and how is their behaviour changing? A new survey of more than 4,500 consumers in the US and UK ...
Article
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Brian Carruthers, Event Reports, QUAL360 Europe, February 2020
Banking is a notoriously difficult sector to research, but Lloyds Banking Group has found a way that offers promise.
Article
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Low Lai Chow, Event Reports, March 2020
Marketplaces are useful as part of a broader retail strategy, especially for customer acquisition, but they shouldn’t be your end-all and be-all strategy because brands have little flexibility and sway over UX.
Article
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Heather Dansie and Lisa Cowie, WARC Exclusive, March 2020
Research by Starcom UK and Twitter into the motivations behind social activism, and consumer expectations of brands in relation to issues such as climate change and poverty.
News
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11 March 2020
COVID-19 is already creating a realignment of consumers’ values and viewpoints in China, where medicines, face masks and alcohol hand cleansers are now the must-have items.
Article
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Anna Hamill, Event Reports, POPAI Retail Marketing Conference, February 2020
Lärabar, an all-natural energy bar owned by General Mills, was a market leader in the US, but launch in the UK required a strategic and hyper targeted approach.
News
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10 March 2020
Sales of plant-based meat substitutes grew by 18% in the US last year, new data shows, with further growth expected as new products continue to hit the market.
