Provides a best practice guide to social media listening, and how marketers can better understand and respond to their audiences’ feelings and sentiments.
Article
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Euromonitor Strategy Briefings, June 2018
A category analysis of better for you (BFY) packaged food in the US, which includes company profiles, an overview of health and wellness in the US, key trends and category forecasts.
Article
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WARC Best Practice, March 2018
Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
Article
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D'Arcy King, WARC Best Practice, February 2018
Looks at how new technologies are affecting the healthcare profession and suggests ways that health data can be used to change consumer behaviour.
News
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26 March 2019
China’s sharing economy has strong potential to move beyond its current transport focus and embrace other categories, but trust issues will have to be overcome first, according to new research.
News
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22 March 2019
Around two-thirds of consumers in the UK (63%) initially find it acceptable for websites to display ads in return for free access, but the proportion markedly declines once it is explained how their personal data may be used to serve target ads.
Article
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Anil Thakraney, Event Reports, IAA World Congress, February 2019
P&G’s Chief Brand Officer, Marc Pritchard, believes that a focus on equality, sustainability and technology will drive the future of purpose-driven brands.
Article
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Martin Broad, Nielsen, A Nielsen Insight Report: December 2018
Advertisers in the UK have started to place concerns about plastic in their marketing plans, with references to plastic and plastic waste up four-fold in TV and print communication year on year – and the impact brands can have on helping tackle the problem is only likely to evolve.
Article
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Craig Harris, Event Reports, Behavioural Economics and Behavioural Change, February 2019
Most marketers believe the public’s trust in brands has declined markedly over the last 20 years, but long-term data shows that reports of a trust crisis have been greatly exaggerated.
Research Paper
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Wai Ki Liang and David Corkindale, International Journal of Market Research, Vol. 61, No. 1, 2019, pp. 50-63
The influence of electronic Word of Mouth (eWOM) on consumers' perceptions of price, allowing for consumers having different price acceptability levels, was examined through nine online experiments.
News
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26 February 2019
Fears about slowing economic growth may be hanging over China’s retail sector, but the country’s wealthy appear relatively untroubled.
News
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21 February 2019
Across Europe, the use of notes and coins is declining. In the UK, cash usage is declining faster than in most places - none of those countries have any robust plans.
News
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18 February 2019
National Australia Bank (NAB) has replaced Commonwealth Bank as Australia’s least trusted and most mistrusted bank, but all four of the country’s major banks have significant negative Net Trust Scores, new research shows.
Article
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Low Lai Chow, WARC Trends, February 2019
Tech trends including voice, image-driven search, biometric customization and AR experiences are set to make a splash in Asia in 2019.
News
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13 February 2019
Everything digital may usually be associated with the young, but it turns out that middle-aged Chinese travellers who headed abroad were the biggest users of mobiles to make purchases this Lunar New Year.
Case Study
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SABRE Awards, Best Use of Original/Commissioned Research for PR, In2, 2019
The Clorox Company, a manufacturer and marketer of consumer and professional products, increased household penetration of its products in the US by launching a biometric video that tracks how people react to a clean room versus a dirty one.
Case Study
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SABRE Awards, Best in Identity Branding, In2, 2019
Barefoot Wine, a wine brand, promoted its spritzer products to millennials in the US by launching an original song and music video featuring celebrities.
Case Study
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SABRE Awards, Best in Broadcast Media (Earned), In2, 2019
Helzberg Diamonds, a jewelry retailer, increased brand awareness across the US by launching a placeholder engagement ring to take the stress out of choosing a ring for the big event.
News
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08 February 2019
Marketers seeking to encourage healthy eating habits among children may benefit from using photographs rather than cartoons or drawn images, according to a study in the Journal of Advertising Research (JAR).
News
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01 February 2019
Specificity is a vital component of advertising for environmentally friendly, or “green”, products and services, according to a study published in the Journal of Advertising Research (JAR).
News
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01 February 2019
Video advertisers could be wasting more than half their budgets on traditional video retargeting because ads optimised to consumer sentiment are much more effective in driving engagement, interest and brand perception.
Article
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Euromonitor Strategy Briefings, January 2019
Looks at the performance of hydration beverages in the Southeast Asia market, including drivers behind the demand, various hydration consumer groups and potential challenges and opportunities.
News
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31 January 2019
Trust is an issue that the advertising industry has to address as a matter of urgency during 2019, according to new Advertising Association president Keith Weed, who yesterday outlined the “seven deadly sins” that are undermining trust ...
Opinion
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Wybe Magermans, January 2019
Dry January is no longer about just recovering from excess. It's a complete behavioural shift from millennials, often lasting more than four weeks.
News
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28 January 2019
A new global initiative that aims to cut down the amount of waste generated by packaging is being supported by about 25 consumer goods companies, including Nestlé, PepsiCo, Procter & Gamble and Unilever.
News
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25 January 2019
Everyone shops – it’s part of the national consciousness – but it’s in a constant state of evolution and research suggests there are three key behaviours set to reshape and refine retail in the coming years.
