Article
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WARC Best Practice, May 2019
Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
Article
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Euromonitor Strategy Briefings, June 2018
A category analysis of better for you (BFY) packaged food in the US, which includes company profiles, an overview of health and wellness in the US, key trends and category forecasts.
Article
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D'Arcy King, WARC Best Practice, February 2018
Looks at how new technologies are affecting the healthcare profession and suggests ways that health data can be used to change consumer behaviour.
News
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24 May 2019
It is almost exactly a year since the European Union’s General Data Protection Regulation (GDPR) came into force, but a new survey of consumers in six major markets has found just 8% feel they better understand how their data is used.
Case Study
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SABRE Awards, EMEA, Professional Service Firms, Gold, 2019
LinkedIn, the online business and employment-oriented service, turned itself into a platform for women to increase sign-ups and change brand perception in Saudi Arabia.
Case Study
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SABRE Awards, EMEA, Public Education , Gold, 2019
Battery manufacturer Duracell joined NGOs, retailers and government in establishing battery-recycling infrastructure and sustainable business practices in Russia – which has a battery recycling rate of 1.5%, compared with an EU average of 45%.
Case Study
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SABRE Awards, EMEA, The Balkans, Gold, 2019
Sports and activity brand Decathlon created a multimedia campaign based around a running simulator to boost participation in sports in Bulgaria.
Case Study
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SABRE Awards, EMEA, Word Of Mouth, Gold, 2019
Fast-food brand McDonald’s created a travelling restaurant in a bid to achieve strong sales of its summer menu and increase brand closeness and preference in the Netherlands.
Case Study
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SABRE Awards, EMEA, Superior Achievement in Measurement and Evaluation, Diamond, 2019
Jelly and jam brand Hartley’s used a celebrity-led, influencer marketing programme to raise brand awareness and boost sales of its 10 Cal Jelly Pots in the UK.
Case Study
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SABRE Awards, EMEA, Educational & Cultural Institutions, Gold, 2019
The Institution of Engineering and Technology, one of the world’s largest engineering institutions, created a music video engineered entirely by children to encourage more of them into science, technology, engineering and mathematics (STEM) subjects in the UK.
Case Study
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SABRE Awards, EMEA, Corporate Social Responsibility, Gold, 2019
Cosmetics brand Avon created a range of lingerie to persuade women to have breast cancer check-ups in Ukraine.
Case Study
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SABRE Awards, EMEA, Consumer Marketing (New Product), Gold, 2019
Elvie, the brand that pioneers smart technology for women, used a live stunt at London Fashion Week to launch its Elvie Pump breast pump globally.
Case Study
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SABRE Awards, EMEA, Institutional Image, Gold, 2019
The Royal Danish Theatre used former Dancing with the Stars judge Nikolaj Hübbe to spearhead a campaign raising public appreciation of its Royal Ballet company in Denmark.
Case Study
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SABRE Awards, In2 EMEA, Best Persuasive Content, Gold
Trygg Trafikk, the Norwegian Council for Road Safety, encouraged parents to secure their infant children facing the rear of the car through a video dramatizing the small battles parents fight with children every day.
News
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22 May 2019
People are now considering and consuming entertainment in fundamentally new ways, according to a new study which claims entertainment is now as critical as health.
Case Study
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SABRE Awards, Africa, Financial & Professional Services, Gold, 2019
Zing Group, a financial services company, introduced a new product in a cluttered market in South Africa by adopting a ‘show, don’t tell’ approach, which resulted in 100,000 people signing up.
Case Study
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SABRE Awards, Africa, Eastern Africa, Gold, 2019
Nestlé, a multinational food and drink company, launched a mobile bus tour that showed the people of Mauritius the importance of a healthy, balanced breakfast.
Case Study
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SABRE Awards, Africa, Consumer Marketing (Existing Product), Gold, 2019
Safaricom, a mobile network company, raised awareness of its youth platform BLAZE in Kenya, East and Central Africa by creating media launches featuring influencers, experiential events and TV show promotion.
Case Study
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SABRE Awards, Africa, Public Affairs/Government Relations, Gold, 2019
Sanlam, a South African financial services group, used a nationwide survey to create targeted messaging around the Pink Tax, the premium levied on female-specific products and services in South Africa.
News
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13 May 2019
Harry’s, Estee Lauder, Wellman, Coty and Freedom beer are among the brands who are backing a drive to address issues around men’s health – and mental health in particular, as UK Mental Health Awareness Week begins.
Article
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Brian Carruthers, Event Reports, MRS Impact, March 2019
Two examples of how brands are using an innovative approach to understand consumer emotions.
Opinion
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Faris Yakob, May 2019
Nobody likes, or trusts, a hypocrite. Following Chase bank's recent tone-deaf tweet, there has been renewed interest in the frequent disconnect between the promises that brands make, and those they are willing to keep.
News
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10 May 2019
Pharmaceutical companies will be required to include the list price of certain prescription drugs in television advertisements, in a move that the Trump administration believes will help drive down prices.
News
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10 May 2019
The vast majority of internet users around the world lack confidence in what they see and read online, new research claims, with just 8% thinking that three-quarters or more of the information they get from social media is true.
Article
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Reed Karaim, Event Reports, KNect365 Marketing, Analytics and Data Science (MADS) Conference, April 2019
LendingTree, the financial services company, has found that a shift to focusing on customer lifetime value has helped inform its marketing and broader strategy.
