Article
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WARC Best Practice, May 2019
Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
Article
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Euromonitor Strategy Briefings, March 2019
A category analysis of better for you (BFY) packaged food in the US, which includes company profiles, an overview of health and wellness in the US, key trends and category forecasts.
Article
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D'Arcy King, WARC Best Practice, February 2018
Looks at how new technologies are affecting the healthcare profession and suggests ways that health data can be used to change consumer behaviour.
News
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17 October 2019
Sustainability takes many forms and it’s about more than just being green – it’s now about viability, e-commerce firm Rakuten believes.
Case Study
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Account Planning Group - (UK), Entrant, 2019
IKEA, a furniture retailer, renewed its market-leading position with a creative campaign that combined surreal imaginings with everyday life.
Case Study
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Account Planning Group - (UK), Entrant, 2019
Think!, the UK government's designated road safety campaign, launched a campaign to reach a disproportionately vulnerable audience, young male drivers aged 17-23 in a push to combat recklessness and save lives.
Case Study
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Account Planning Group - (UK), Entrant, 2019
Braun, a consumer products company, reframed the brand's essence globally to a suit a modern audience that favoured simplicity.
Case Study
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Account Planning Group - (UK), Gold, 2019
Marmite, a salty spread brand, launched the Marmite Gene Project to reverse declining sales by bringing it back into the breakfast discussion in the UK.
Case Study
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Account Planning Group - (UK), Entrant, 2019
The Art Fund, an independent membership-based British charity, reversed declining membership and attracted younger members after re-framing the organisation with the National Art Pass.
Case Study
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Account Planning Group - (UK), Entrant, 2019
Vodafone, the telco giant, launched the first youth mobile provider, VOXI, in the UK to surpass Vodafone's consideration among under 25s.
Case Study
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Account Planning Group - (UK), Entrant, 2019
Sheba, a cat food brand by Mars Incorporated, replaced its previous earnest, serious campaign tone with something more humorous, which led to Sheba becoming the number one wet cat food brand in Australia and Europe.
Case Study
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Account Planning Group - (UK), Entrant, 2019
Level, an airline brand under airline holding company International Airlines Group (IAG), was successfully launched through OOH, DOOH and the unveiling of a new design.
Case Study
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Account Planning Group - (UK), Entrant, 2019
Microsoft, a multinational technology company, increased awareness and sales of the Xbox Design Lab by launching a new e-commerce platform that allowed gamers to buy and sell their own designs.
Case Study
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Account Planning Group - (UK), Entrant, 2019
Dreamies, the cat food brand, boldly levelled with cat owners in a funny way, which saw it being aired first in Canada and later aired across Western markets.
Case Study
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Account Planning Group - (UK), Entrant, 2019
Center Parcs, a short-break holiday company, used "freedom" to bring UK families closer together and closer to the brand.
Case Study
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Account Planning Group - (UK), Entrant, 2019
Pedigree, a petcare brand, launched Dog Dates across the UK and Europe, which matched lonely elderly people with dog owners in the area to get them to go on dog walks and socialise out of the house.
Case Study
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Account Planning Group - (UK), Bronze, 2019
ASOS, an online fashion retailer, collaborated with Gen Z artists and activists to launch a new brand in the UK, making it the fourth highest selling brand on the ASOS platform during the campaign.
Case Study
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Account Planning Group - (UK), Shortlisted, 2019
Lucozade Sport, an energy drink brand, reversed sales decline in the UK by launching its Made to Move campaign which showed anyone can move through partnership with boxer Anthony Joshua, OOH and the introduction of Lucozade FitWater.
Case Study
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Account Planning Group - (UK), Bronze, 2019
ellaOne, an emergency contraception brand, inspired women across Europe to kick-start a movement, which transformed sales and even broken LINK test records.
Case Study
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Account Planning Group - (UK), Silver, 2019
Optrex, an eyecare brand, grew its market in the UK by launching a campaign showing a series of characters with screens for eyes, turning dry eyes into Screen Eyes.
Case Study
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Jay Chiat Strategic Excellence Awards, Short, Connection Strategy, 2019
IKEA, a furniture retail company, used virtual reality to transform the car journey to its newly opened store in Hyderabad, to encourage footfall and brand awareness in India.
Case Study
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Jay Chiat Strategic Excellence Awards, Silver, Product/Service Creation, 2019
The United State of Women, a national organisation for gender equality, launched the WoManikin, an attachment that gives manikins breasts to help educate people about giving CPR to women in the US.
Case Study
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Jay Chiat Strategic Excellence Awards, Bronze, Connection Strategy, 2019
Oh Henry!, a chocolate bar brand, leveraged the legalisation of cannabis in Canada to encourage consumption among millennials.
Case Study
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Shortlisted, National Strategy, 2019, Jay Chiat Strategic Excellence Awards
5 Gum, a brand of sugar-free chewing gum, increased sales among young people in the US by launching a digital program that inspired them to live in the moment.
Case Study
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Jay Chiat Strategic Excellence Awards, Gold, Connection Strategy, 2019
The New York Public Library encouraged young people to continue reading by launching Insta Novels, a set of long-form stories published across the Instagram Stories feature.
