Article
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WARC Best Practice, February 2020
Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
Article
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Euromonitor Strategy Briefings, March 2019
A category analysis of better for you (BFY) packaged food in the US, which includes company profiles, an overview of health and wellness in the US, key trends and category forecasts.
Article
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D'Arcy King, WARC Best Practice, February 2018
Looks at how new technologies are affecting the healthcare profession and suggests ways that health data can be used to change consumer behaviour.
Article
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Sam Peña-Taylor, WARC Exclusive, September 2020
Reports on the views of health experts who pull out lessons from the massive acceleration in digital health across the UK and Sweden.
News
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28/09/2020
COVID-19 and recession mean the next 18-24 months will be a difficult time in which resilience planning will be essential for businesses everywhere; a new white paper from WGSN sets out what marketers need to know. The Value Shift, from WGSN, ...
Article
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Research on WARC, September 2020
Brings together fresh new qualitative research, quantitative data and A/B testing from communities to better understand what Gen Z womxn want from to see from brands.
News
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24/09/2020
A new study reveals serious public concerns about the spread of misinformation and its impact on trust between consumers and brands – it even suggests that European consumers have wrongly spent billions of euros and pounds on products and services ...
Opinion
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Kawal Shoor, September 2020
Kawal Shoor offers a breakdown of The Womb's research into India's silent majorities and the questions that marketers must now ask themselves about untapped opportunities to engage.
Article
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Brian Carruthers, Event Reports, Back to Business, September 2020
This article examines actions taken by UK marketers during the 2008 recession that are equally applicable in 2020.
Article
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Brian Carruthers, Event Reports, World Retail Congress, September 2020
Looks at how global wellness company WW rapidly adapted to the new demands of pandemic-driven lockdowns around the world.
News
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23/09/2020
More US consumers in 2020 are ready to hand over sensitive data like their social security numbers, financial and medical information, than in both the previous two years, according to the Advertising Research Foundation’s (ARF) third annual ...
News
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23/09/2020
As the UK stares down the barrel of new national lockdown measures, it is likely that the emotions that surround it will become more complex over the next six months – here’s what brands need to know.
News
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23/09/2020
As the concept of reciprocity becomes an increasingly potent marketing lever, marketers need to re-evaluate their understanding of current norms to reframe its application across marketing ecosystems.
Opinion
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Jason White, September 2020
For many brands and categories in the US, the last six months have brought dual shocks to long-held ways of doing business, as they juggle realigning their businesses around the impact of a worldwide pandemic and social unrest on a global scale.
Article
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Hereward Feldwick, WARC Exclusive, September 2020
Having reached a stage of acceptance, and a point in time when normality is beginning to return, many people are now in a mindset that the worst of the Covid-19 pandemic is over.
Article
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Research on WARC, September 2020
Provides insights from over 180 conversations done by The Womb’s planners and researchers in the three phases of India's lockdown.
News
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18/09/2020
Advertisers should understand consumer views on the environmental impact of different media channels when they develop campaigns, according to a study published in the Journal of Advertising Research (JAR).
News
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18/09/2020
Investing in sustainable innovation can help brands win a growing market share of spending by increasingly environmentally conscious consumers, new research suggests.
News
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17/09/2020
Three-quarters of consumers across Asia-Pacific (75%) prefer brands that offer discounts and benefits to frontline health workers, while 73% stated they want brands to include information on how they are responding to COVID-19 and to communicate ...
Article
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Brian Carruthers, Event Reports, MRS FMCG Research Conference , July 2020
This article considers how the role of supermarkets is changing as the UK moves towards a new relationship with the EU and the wider world.
Case Study
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Matthew Nolan, Lauren Cadman, Nicholas Short, WARC Prize for Asian Strategy, Shortlisted, 2020
Nike created buzz around its fastest running shoe, the Next%, to cut through the lifestyle clutter of the running shoe market in China and drive a halo effect across mass audiences.
Case Study
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Yutaka Tsuda, Kei Okubo, WARC Prize for Asian Strategy, Shortlisted, 2020
Financial newspaper The Nikkei took a multi-pronged approach to attract a new young audience in Japan's highly competitive media landscape.
Opinion
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Olivia Stancombe, September 2020
As circumstances change, so too do people’s needs and values, and it’s in understanding those shifts that brands and business can successfully evolve to meet changing consumer mindsets, says Olivia Stancombe.
News
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15/09/2020
As research shows the public’s trust in the ad industry is declining, the UK’s Advertising Standards Authority (ASA) is trialling a new campaign to promote its role in keeping all advertising “legal, decent, honest and truthful”.
News
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15/09/2020
Consumers in China are increasingly concerned about daily health management and their own immunity, which is increasing spend in healthcare products, according to new research from Mintel.
