Case Study
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IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Aldi, the low-cost supermarket in the UK and Ireland, grew revenue by addressing the problems of a perceived lack of range and the social stigma attached with shopping at Aldi.
Case Study
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IPA (UK), Bronze, IPA Effectiveness Awards, 2020
Liberty Media, a US mass media company and owner of racing brand Formula 1 (F1), recast conventional customer relationship management (CRM) for F1 as an entertainment service and drove a significant uplift in F1 product sales.
Case Study
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IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Vitality, a health insurer, turned the world of Health and Life insurance from one that is only there for you when your health fails, to one that helps maximise health to reduce the need for insurance in the long term in the UK.
Case Study
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IPA (UK), Silver and Best International, IPA Effectiveness Awards, 2020
Tourism Central Coast, a tourism operator for the Central Coast in New South Wales, increased visits to the Coast by launching a series of TVCs that used a snow dome device to show little adventures.
Case Study
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IPA (UK), Silver, IPA Effectiveness Awards, 2020
Liqueur brand Baileys reversed its decline in sales with its global campaign Don't Mind if I Baileys.
Case Study
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IPA (UK), Bronze, IPA Effectiveness Awards, 2020
Tango, a soft drink brand, reversed its decline in sales and became the fastest-growing brand in its category with its Sticky Solutions campaign in the UK.
Case Study
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IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Brighthouse Financial, a life insurance company, built a new marketing machine to launch its brand in the US in a slow-moving category dominated by long-standing competitors.
Case Study
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IPA (UK), Silver and Best Contribution to Effectiveness through Technology, IPA Effectiveness Awards, 2020
SickKids Foundation, a Canadian children's health research organisation, repositioned its brand as a fighting ally against disease in a series of campaigns in Canada that successfully increased donations and engagement.
Case Study
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IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Great Western Railway (GWR), a train operating company, encouraged the British public to travel by train by launching animations of Enid Blyton's The Famous Five going on a Western Railway adventure.
Case Study
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IPA (UK), Bronze and Best Small Budget, IPA Effectiveness Awards, 2020
Fast food brand Kentucky Fried Chicken (KFC) transformed public perceptions of its food quality and drove an incremental $91m growth in revenue in Australia with its campaign Michelin Impossible.
Case Study
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IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Translink, Northern Ireland's public transport provider, promoted its new Glider transport service in the city of Belfast by creating a Hollywood-style trailer to show consumers it was not just a bendy bus.
Case Study
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IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Samsung, an electronics brand, created a brand induction programme that encouraged consumers to complete a series of actions known to help drive repeat purchase to increase customer retention in the UK.
Case Study
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ARF Ogilvy Awards (US), Grand Ogilvy, 2020
Courageous Conversation Global Foundation (CCGF), a non-profit organisation, highlighted the implicit racial biases among police officers in the US by launching a series of creatives that likened an innocent candy bar to a gun.
News
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06 October 2020
Even as businesses adapt to everything that 2020 has thrown at them, they need to look further out to what the current disruption means for next-generation customer experiences and relationships, says a digital transformation expert.
News
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01 October 2020
It is no surprise that online shopping has surged ever since restrictions were imposed to combat the coronavirus pandemic, but exactly how has consumer behaviour changed since last year and what can retailers and marketers do to overcome the challeng
News
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01 October 2020
Food marketers can maximise the impact of their ads by including pictures and words that help consumers mentally link a product with a relevant scent, according to a study published in the Journal of Advertising Research (JAR).
News
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01 October 2020
A direct relationship with customers is core to British shoe manufacturer Dr Martens’ strategy, as much through its website as through its network of stores, which the brand has worked to enhance through shopper behaviour research.
Article
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Low Lai Chow, Event Reports, Adobe Experience Makers Live, July 2020
The evolution of customer experience requires a shift from personas to personalisation, functional to emotional, heuristic-based to data-based, and episodic design to continuous design.
Article
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WARC Best Practice, September 2020
This article provides marketers with information and guidance about using behavioural economics (BE) to inform marketing strategies.
Article
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Sam Peña-Taylor, Event Reports, MRS Behavioural Science Summit, September 2020
The iconic British shoe brand brought behavioural principles into its store design using research from across the world.
News
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24 September 2020
The news cycle related to COVID-19 no longer influences trends on the FMCG market in Southeast Asia.
Article
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Natasha van der Pas, WARC Webinars, September 2020
Natasha van der Pas, Senior Strategist at Wunderman Thompson, discusses how brands including Starbucks, Shell and Disney have successfully tapped into the use of mobile gaming to increase customer loyalty, and outlines the mechanics that will drive success.
News
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20 September 2020
The lockdown witnessed not just an increase in gaming as more people were playing and using games as a way to stay connected, but also the growth of Twitter conversations around this topic, creating a huge opportunity to reach fans who don’t just fol
Case Study
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Divya Agarwal, WARC Prize for Asian Strategy, Silver, 2020
Adhesive brand Fevikwik used TV, digital and social media to drive behaviour change and increase brand scores on salience, likeability, and brand appeal in India.
Case Study
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Krshna Prashant, Sulin Lau, WARC Prize for Asian Strategy, Silver, 2020
Mobile technology brand Grab used customer data in a new way to reframe and personalise its social impact activity in Southeast Asia.
