Article
•
WARC Best Practice, October 2019
Looks at the processes through which people make decisions, often sub-conscious, instinctive and driven by bias, and how to work with these processes effectively.
Article
•
WARC Best Practice, September 2019
This article provides marketers with information and guidance about using behavioural economics (BE) to inform marketing strategies.
Article
•
WARC Best Practice, May 2019
This article explores the reading around gamification as a research method, the attempt to make surveys and questionnaires more engaging, enhancing both the experience and ideally the quality of data.
Article
•
Crawford Hollingworth and Liz Barker, WARC Best Practice, June 2017
This article explains the lessons from behavioural science about the formation of habits and lists six strategies that marketers can employ to build, maintain and disrupt consumer habits.
Article
•
Lona Meza, Event Reports, Brainy Bar 9, October 2019
Looks at neuro-research into how sensorial marketing can impact in-store sales.
Opinion
•
Lona Meza, November 2019
The ninth iteration of Brainy Bar, hosted by Walnut Unlimited and WARC, featured an all-female cast of speakers providing advice and expertise on the ways in which neuro is leading changes in branding, communications and research.
Case Study
•
MMA Smarties, Gold, X (Global), 2019
Biti's Kids, a footwear brand, designed a smart shoe and paired smartphone app that allowed Vietnamese parents to monitor how much physical exercise their kids were doing, as part of their education.
Article
•
Mike Wells, WARC Exclusive, November 2019
In a digitised world, smart use of data can provide useful insight into how customer journeys can be optimised.
Case Study
•
MMA Smarties, Silver, X (Global), 2019
P/S, a toothpaste brand, launched a partnership with a child-safe social media platform to deliver content that effectively educated Vietnamese children about brushing their teeth and increased brand awareness.
Case Study
•
MMA Smarties, Gold, X (Global), 2019
P/S, a toothpaste brand, created a 21-day tooth-brushing campaign for children in Vietnam, which used artificial intelligence and augmented reality to encourage them to change their toothbrushing habits.
Case Study
•
MMA Smarties, Silver, North America, 2019
Cereal brand Honey Nut Cheerios created an Amazon Prime giveaway to make it the top recommendation on Alexa and secure its voice commerce future.
Case Study
•
MMA Smarties, Gold, North America, 2019
Luxury car brand BMW created a cross-mobile integrated media campaign to appeal to elite and aspirational buyers for the launch of its 8 Series marque in Canada and the US.
Case Study
•
MMA Smarties, Silver, North America, 2019
Hellmann’s mayonnaise used video, social, out of home and on-ground activations to raise awareness about food waste and redefine its corporate responsibility in Canada.
Article
•
Geoffrey Precourt, Event Reports, The Market Research Event, November 2019
Procter & Gamble, the consumer packaged goods manufacturer, is using a nuanced mix of analytics and insights in order to solve granular business problems.
News
•
31 October 2019
Influencers can generate a significantly stronger emotional response and higher levels of memory encoding than TV ads, according to research seeking to move the measurement of influencer marketing effectiveness beyond reach and engagement metrics.
Article
•
Julia Ayling, WARC Exclusive, October 2019
Mindshare’s study surveyed 1000 shoppers to analyse a range of different food shopping scenarios to better understand consumer motivations and purchase behaviours.
Article
•
Crawford Hollingworth and Liz Barker, The Behavioural Architects, October 2019
Looks at the endowment effect and what factors seem to strengthen or weaken it or whether context matters.
News
•
28 October 2019
Many brands are failing to monetise at the shelf, with a poor shopper marketing strategy - the success of shopper marketing lies in creating an integrated idea with a clear, memorable engagement mechanic that is, at its heart, linked to purchase.
Article
•
Ksenia Khalina and Amy Brown, WARC Exclusive, October 2019
Explores five of the most important barriers that marketers face when connecting with today’s shoppers and provides advice on how to cut through.
Article
•
Ian Forrester and Shazia Ginai, Research on WARC, October 2019
Reveals the insights from a study about if influencer marketing (when done right) evokes intense emotions and creates lasting memories.
Case Study
•
SABRE Awards, LATAM, Geographic, Gold , 2019
The League Against Cancer, an institution that promotes the prevention of cancer, encouraged men in Peru to get checked for penile, prostate and testicular cancer by launching a campaign on Instagram that manipulated its famous love heart reaction.
Case Study
•
Account Planning Group - (UK), Entrant, 2019
HM Revenue & Customs, a governmental department responsible for taxes, encouraged people to file their tax returns on time by characterising the niggling feeling as Tax Ducks.
Case Study
•
Account Planning Group - (UK), Entrant, 2019
Richmond, a sausage brand, reversed sales decline in the UK by launching a celebrity-led campaign, The Nation's Favourite, through a film that brought together local heroes with admired celebrities.
Case Study
•
Account Planning Group - (UK), Entrant, 2019
World Afro Day, a platform for celebrating afro hair, culture and identity, ignited a cultural conversation around afro hair in the workplace around the world.
Case Study
•
Account Planning Group - (UK), Shortlisted, 2019
The Global Fund, an international financing and partnership organisation that supports programs to fight AIDs, tuberculosis and malaria across the world, improved sentiments about minorities so people with HIV or AIDS would feel more comfortable seeking medical help.
