Transport & tourism

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MakeMyTrip embraces India’s tourism boom

Article • Anil Thakraney, Event Reports, India Digital Summit, January 2019

India’s travel boom is set to offer new and exciting opportunities for brands over the next few years.

Expedia Group Inc (Travel, transport and tourism)

Article • Euromonitor Profiles, January 2019

This Company Profile from Euromonitor provides key details and analysis of Expedia Inc, the owner of brands such as Hotels.com, Hotwire.com and eLong.

'Not just advertising': Saga's new campaign

News • 04 January 2019

Saga, the UK travel and insurance business dedicated to consumers over the age of 50, is taking a more brand-led approach with its latest campaign which is focused on the holiday market.

How to harness digital disruption for success in travel

Article • Euromonitor Strategy Briefings, December 2018

Looks at digital transformation in the travel environment, including seamless travel, the customer journey and how the industry is future-proofed for success.

British travel sector brushes off the Brexit blues

News • 20 December 2018

Major travel brands such as TUI are pushing ahead with a New Year marketing blitz, in defiance of fears over Brexit.

The Future 100: Trends and change to watch in 2019

Article • J Walter Thompson Intelligence, Research on WARC, December, 2018

This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.

Virgin Holidays: Peak

Case Study • Direct Marketing Association - UK, Silver, 2018

Virgin Holidays, a tour operator, increased footfall in UK storefronts using AI technology to personalise users' communications – without a TV budget.

Virgin Holidays: Return Home Journey

Case Study • Direct Marketing Association - UK, Bronze, 2018

Virgin Holidays, a tour operator, encouraged UK holidaymakers to combat the low they felt after returning from a trip by booking their next journey with Virgin Holidays rather than short-haul carriers.

Neilson Active Holidays: Ski 2017/18

Case Study • Direct Marketing Association - UK, Bronze, 2018

Neilson, the tour operator, moved away from travel agents to sell their flagship ski holidays exclusively direct to British consumers – giving them an ROI of 20:1.

Virgin Holidays: Ready to Travel

Case Study • Direct Marketing Association - UK, Gold, 2018

Virgin Holidays, a tour operator company, increased customer loyalty and ROI by launching an airport guide and shareable booking celebrations in the UK.

Walt Disney World: Creating a social strategy to meet the challenges of an elongated decision-making journey

Article • MRS Awards, Finalist, MRS Award for Social Media Research, 2018

Disney Destinations International (DDI), which manages the promotion of Walt Disney World, ensured its data is interpreted correctly, informing business and communications strategy, and ultimately impacting key business objectives in the UK.

LATAM: LATAM Travel Store Visit

Case Study • MMA Smarties, Finalist, LATAM, 2018

LATAM Airlines, an airline company, established a link between online campaigns and increase in store traffic as a result of its Mother's Day campaign in Brazil.

Mahindra Holidays: Video First Content Strategy

Case Study • Direct Marketing Association - US, Silver, 2018

Mahindra Holidays, a travel company, increased member engagement in India by creating a video-led content strategy to meet the changing needs of its target.

Pullmantur Cruceros: HOME ABOARD. Welcome Home.

Case Study • Direct Marketing Association - US, Bronze, 2018

Pullmantur Cruceros, a cruise line, provided its oldest and most loyal passenger with his bedroom from home aboard its cruise ship to create a strong emotional connection with its customers in Spain.

Virgin Holidays: Ready To Travel

Case Study • Direct Marketing Association - US, Gold, 2018

Virgin Holidays, a tour operator company, overhauled its communication strategy to create a more personalised and seamless experience for its UK customers.

How Booking.com built a content strategy beyond page views

Article • Sam Peña-Taylor, Event Reports, Digital Marketing World Forum, September 2018

Travel site Booking.com has invested in a digital B2B publication that offers premium content to the platform’s hotels and B&B partners.

Digital CX differentiates Virgin Holidays

News • 12 September 2018

SINGAPORE: In a competitive package holiday market, Virgin Holidays has managed to increase digital engagement rates and upsell by overhauling its digital customer experience, according to a top executive.

Content and customer personas drive luxury travel

Article • Low Lai Chow, Event Reports, Digital PR Strategies Conference, July 2018

Content marketing is essential to driving sales in the luxury travel category, with customer personas split into four distinct demographics.

Asian travellers prefer frequent but short trips

News • 27 August 2018

BEIJING: With the summer holiday season well underway, a new survey has revealed that Asian travellers are leading the way in terms of the number of family trips taken each year.

TUI Rebrand: The internal communications challenge

Case Study • Marketing Society UK, Excellence Awards, Highly Commended, 2018

TUI, a British leisure travel group, launched a three-phase internal campaign in the UK to prepare its colleagues for its rebrand from Thomson and Falcon to TUI.

Different nationalities have distinct travel behaviours

News • 11 May 2018

SYDNEY: Different nationalities have distinct travel behaviours when it comes to budget, length of stay, choosing a destination or accommodation, according to research conducted by online travel agent Expedia.

Expedia research reveals global travel trends

Article • Brooke Hemphill, Event Reports, Mumbrella Asia Travel Marketing Summit, April 2018

Expedia research conducted mid 2017 has revealed that different nationalities have different travel behaviours when it comes to budget, length of stay, choosing a destination or accommodation.

Carnival Corporation rallies the industry to show the Caribbean is open

Case Study • SABRE Awards, North America, Multimarket Campaign, 2018

Carnival Corporation, a cruise company, launched its Caribbean is Open campaign in the US to increase sales of Caribbean trips, support damaged Caribbean islands and show consumers that they can safely travel to other islands.

JetBlue: Office Souvenirs

Case Study • Ellie Gogan-Tilstone, Mihir Warty, Jane Dorsett, Lindsay Cardinale, WARC Awards, Silver, Effective Social Strategy, 2018

JetBlue, the airline, used a humorous campaign on social media targeting office workers to increase vacation bookings in the US.

JetBlue: Little Tickets

Case Study • Ellie Gogan-Tilstone, Mihir Warty, Jane Dorsett, Lindsay Cardinale, WARC Awards, Shortlisted, Effective Social Strategy, 2018

JetBlue, the airline, used a social media campaign in the US to encourage more parents to take their families on holiday.

How to harness digital disruption for success in travel

Article • Euromonitor Strategy Briefings, December 2018

Looks at digital transformation in the travel environment, including seamless travel, the customer journey and how the industry is future-proofed for success.
Competitive strategies in luxury goods

Article • Euromonitor Strategy Briefings, November 2018

Looks at the state of play for luxury corporates, as well as the competitive landscape and competitive outlooks.
The Future 100: Trends and change to watch in 2019

Article • J Walter Thompson Intelligence, Research on WARC, December, 2018

This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.
Expedia research reveals global travel trends

Article • Brooke Hemphill, Event Reports, Mumbrella Asia Travel Marketing Summit, April 2018

Expedia research conducted mid 2017 has revealed that different nationalities have different travel behaviours when it comes to budget, length of stay, choosing a destination or accommodation.
Travel transportation in Asia Pacific

Article • Euromonitor Strategy Briefings, October 2017

A regional overview of travel transportation in Asia Pacific, with an analysis of leading companies and brands, country snapshots and forecast projections for the category.
The Future 100: Trends and change to watch in 2018

Article • J. Walter Thompson Intelligence, Research on WARC, December 2017

This annual report by J Walter Thompson Intelligence charts 10 emerging trends across 10 sectors that will shape marketing globally in 2018, spanning culture, tech, travel and more.