Transport & tourism

News • 29 July 2019

It’s an unlovely portmanteau, but ‘bleisure’ – the practice of combining business travel and leisure travel into one trip – is growing significantly, according to Expedia.

Great food and smooth transport key to ‘bleisure’ traveller hearts: Expedia

Article • Low Lai Chow, Event Reports, Mumbrella Asia Travel Marketing Summit, May 2019

The rise of ‘bleisure’ – the combination of business and leisure travel – is a “massive opportunity” for marketers, says Gianluca Armando, APAC director of Group Media Solutions at Expedia.

Al Tayyar: #Hashtagityourway

Case Study • Ali Mirza, WARC Awards, Entrant, Effective Social Strategy, 2019

Tourism and travel-related services provider Al Tayyar used a social media-focused campaign in the Saudi market to increase awareness and establish relevance in a digital-first sector.

Party time for India's travel sector

News • 03 April 2019

Travel operators in India have reported a surge in bookings, which they attribute to a combination of a growing thirst for travel among consumers, plus an ever-growing list of festivals that provides the excuse to go to new places.

MakeMyTrip embraces India’s tourism boom

Article • Anil Thakraney, Event Reports, India Digital Summit, January 2019

India’s travel boom is set to offer new and exciting opportunities for brands over the next few years.

Expedia Group Inc (Travel, transport and tourism)

Article • Euromonitor Profiles, January 2019

This Company Profile from Euromonitor provides key details and analysis of Expedia Inc, the owner of brands such as Hotels.com, Hotwire.com and eLong.

'Not just advertising': Saga's new campaign

News • 04 January 2019

Saga, the UK travel and insurance business dedicated to consumers over the age of 50, is taking a more brand-led approach with its latest campaign which is focused on the holiday market.

How to harness digital disruption for success in travel

Article • Euromonitor Strategy Briefings, December 2018

Looks at digital transformation in the travel environment, including seamless travel, the customer journey and how the industry is future-proofed for success.

British travel sector brushes off the Brexit blues

News • 20 December 2018

Major travel brands such as TUI are pushing ahead with a New Year marketing blitz, in defiance of fears over Brexit.

The Future 100: Trends and change to watch in 2019

Article • J Walter Thompson Intelligence, Research on WARC, December, 2018

This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.

Neilson Active Holidays: Ski 2017/18

Case Study • Data and Marketing Association, Bronze, 2018

Neilson, the tour operator, moved away from travel agents to sell their flagship ski holidays exclusively direct to British consumers – giving them an ROI of 20:1.

Virgin Holidays: Ready to Travel

Case Study • Data and Marketing Association, Gold, 2018

Virgin Holidays, a tour operator company, increased customer loyalty and ROI by launching an airport guide and shareable booking celebrations in the UK.

Virgin Holidays: Peak

Case Study • Data and Marketing Association, Silver, 2018

Virgin Holidays, a tour operator, increased footfall in UK storefronts using AI technology to personalise users' communications – without a TV budget.

Virgin Holidays: Return Home Journey

Case Study • Data and Marketing Association, Bronze, 2018

Virgin Holidays, a tour operator, encouraged UK holidaymakers to combat the low they felt after returning from a trip by booking their next journey with Virgin Holidays rather than short-haul carriers.

Walt Disney World: Creating a social strategy to meet the challenges of an elongated decision-making journey

Article • MRS Awards, Finalist, MRS Award for Social Media Research, 2018

Disney Destinations International (DDI), which manages the promotion of Walt Disney World, ensured its data is interpreted correctly, informing business and communications strategy, and ultimately impacting key business objectives in the UK.

LATAM: LATAM Travel Store Visit

Case Study • MMA Smarties, Finalist, LATAM, 2018

LATAM Airlines, an airline company, established a link between online campaigns and increase in store traffic as a result of its Mother's Day campaign in Brazil.

Pullmantur Cruceros: HOME ABOARD. Welcome Home.

Case Study • Direct Marketing Association - US, Bronze, 2018

Pullmantur Cruceros, a cruise line, provided its oldest and most loyal passenger with his bedroom from home aboard its cruise ship to create a strong emotional connection with its customers in Spain.

Virgin Holidays: Ready To Travel

Case Study • Direct Marketing Association - US, Gold, 2018

Virgin Holidays, a tour operator company, overhauled its communication strategy to create a more personalised and seamless experience for its UK customers.

Mahindra Holidays: Video First Content Strategy

Case Study • Direct Marketing Association - US, Silver, 2018

Mahindra Holidays, a travel company, increased member engagement in India by creating a video-led content strategy to meet the changing needs of its target.

How Booking.com built a content strategy beyond page views

Article • Sam Peña-Taylor, Event Reports, Digital Marketing World Forum, September 2018

Travel site Booking.com has invested in a digital B2B publication that offers premium content to the platform’s hotels and B&B partners.

Digital CX differentiates Virgin Holidays

News • 12 September 2018

SINGAPORE: In a competitive package holiday market, Virgin Holidays has managed to increase digital engagement rates and upsell by overhauling its digital customer experience, according to a top executive.

Content and customer personas drive luxury travel

Article • Low Lai Chow, Event Reports, Digital PR Strategies Conference, July 2018

Content marketing is essential to driving sales in the luxury travel category, with customer personas split into four distinct demographics.

Asian travellers prefer frequent but short trips

News • 27 August 2018

BEIJING: With the summer holiday season well underway, a new survey has revealed that Asian travellers are leading the way in terms of the number of family trips taken each year.

TUI Rebrand: The internal communications challenge

Case Study • Marketing Society UK, Excellence Awards, Highly Commended, 2018

TUI, a British leisure travel group, launched a three-phase internal campaign in the UK to prepare its colleagues for its rebrand from Thomson and Falcon to TUI.

Different nationalities have distinct travel behaviours

News • 11 May 2018

SYDNEY: Different nationalities have distinct travel behaviours when it comes to budget, length of stay, choosing a destination or accommodation, according to research conducted by online travel agent Expedia.