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Expedia: The Check-In

Case Study • DMA (UK), Bronze, 2021

Expedia, an online travel shopping company, improved engagement rates with its customers in the UK by launching monthly rewards updates and a dashboard to help them track their progress.

Almosafer: As far as we go

Rankings • WARC Effective 100, 2021

Almosafer, an online travel platform in the United Arab Emirates, launched a campaign based on Ramadan, attempting to send the message that Ramadan is for everyone.

How TUI survived the pandemic and emerged with a new brand look

Article • Brian Carruthers, Event Reports, Marketing Society Changemakers Conference, November 2021

After coping with the difficulties of lockdowns, travel brand TUI has relaunched with a fresh brand identity for the post-pandemic world.

Four tourism marketing trends for 2022 and what marketers can learn from Iceland’s post-disaster comeback

Article • George Bryant and Inga Hlin Palsdottir, WARC Exclusive, November 2021

In the COVID-19 era, there has never been a more challenging time to be in the business and marketing of travel and tourism – which trends will define 2022, and what can marketers learn from Iceland’s post-disaster comeback several years ago?

Three new traveler trends and preferences brands need to know about

Article • Will Crocker Hay, WARC Exclusive, Spotlight US, September 2021

Discusses the top ways the pandemic has impacted traveler engagement, preferences, and expectations, and what travel and hospitality brands can do to meet today's challenges and opportunities, based on the report, Ready for Takeoff: 2021 Travel Industry Trends, Insights, and Strategies.

Online Travel and Intermediaries in Ukraine

Article • Euromonitor Strategy Briefings, September 2021

Provides a category analysis of online travel and Intermediaries in Ukraine.

Travel guru TripAdvisor leans into subscriptions… but is it the right move?

Article • Anna Hamill, WARC Exclusive, August 2021

Many brands are implementing subscription models to drive consistent revenues and boost brand loyalty.

Airbnb marketing spend up sixfold as revenue tops $1bn

Data • Rob Clapp, WARC Data Points (Curated), August 2021

An overview of Airbnb marketing spend and revenue in Q2 2021.

Travel cuts prompt advertising rethink

Data • Rob Clapp, WARC Data Points (Curated), July 2021

An overview of advertising spend and revenue among some of the largest travel advertisers during 2020.

What’s working in travel

Article • WARC Category Intelligence, July 2021

Global strategies, campaign updates and trends in the travel category.