Transport & tourism

The Future 100: Trends and change to watch in 2019

Article • J Walter Thompson Intelligence, Research on WARC, December, 2018

This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.

Walt Disney World: Creating a social strategy to meet the challenges of an elongated decision-making journey

Article • MRS Awards, Finalist, MRS Award for Social Media Research

Disney Destinations International (DDI), which manages the promotion of Walt Disney World, ensured its data is interpreted correctly, informing business and communications strategy, and ultimately impacting key business objectives in the UK.

LATAM: LATAM Travel Store Visit

Case Study • MMA Smarties, Finalist, LATAM, 2018

LATAM Airlines, an airline company, established a link between online campaigns and increase in store traffic as a result of its Mother's Day campaign in Brazil.

Mahindra Holidays: Video First Content Strategy

Case Study • Direct Marketing Association - US, Silver, 2018

Mahindra Holidays, a travel company, increased member engagement in India by creating a video-led content strategy to meet the changing needs of its target.

Pullmantur Cruceros: HOME ABOARD. Welcome Home.

Case Study • Direct Marketing Association - US, Bronze, 2018

Pullmantur Cruceros, a cruise line, provided its oldest and most loyal passenger with his bedroom from home aboard its cruise ship to create a strong emotional connection with its customers in Spain.

Virgin Holidays: Ready To Travel

Case Study • Direct Marketing Association - US, Gold, 2018

Virgin Holidays, a tour operator company, overhauled its communication strategy to create a more personalised and seamless experience for its UK customers.

How Booking.com built a content strategy beyond page views

Article • Sam Peña-Taylor, Event Reports, Digital Marketing World Forum, September 2018

Travel site Booking.com has invested in a digital B2B publication that offers premium content to the platform’s hotels and B&B partners.

Digital CX differentiates Virgin Holidays

News • 12 September 2018

SINGAPORE: In a competitive package holiday market, Virgin Holidays has managed to increase digital engagement rates and upsell by overhauling its digital customer experience, according to a top executive.

Content and customer personas drive luxury travel

Article • Low Lai Chow, Event Reports, Digital PR Strategies Conference, July 2018

Content marketing is essential to driving sales in the luxury travel category, with customer personas split into four distinct demographics.

Asian travellers prefer frequent but short trips

News • 27 August 2018

BEIJING: With the summer holiday season well underway, a new survey has revealed that Asian travellers are leading the way in terms of the number of family trips taken each year.

TUI Rebrand: The internal communications challenge

Case Study • Marketing Society UK, Excellence Awards, Highly Commended, 2018

TUI, a British leisure travel group, launched a three-phase internal campaign in the UK to prepare its colleagues for its rebrand from Thomson and Falcon to TUI.

Different nationalities have distinct travel behaviours

News • 11 May 2018

SYDNEY: Different nationalities have distinct travel behaviours when it comes to budget, length of stay, choosing a destination or accommodation, according to research conducted by online travel agent Expedia.

Expedia research reveals global travel trends

Article • Brooke Hemphill, Event Reports, Mumbrella Asia Travel Marketing Summit, April 2018

Expedia research conducted mid 2017 has revealed that different nationalities have different travel behaviours when it comes to budget, length of stay, choosing a destination or accommodation.

Carnival Corporation rallies the industry to show the Caribbean is open

Case Study • SABRE Awards, North America, Multimarket Campaign, 2018

Carnival Corporation, a cruise company, launched its Caribbean is Open campaign in the US to increase sales of Caribbean trips, support damaged Caribbean islands and show consumers that they can safely travel to other islands.

JetBlue: Office Souvenirs

Case Study • Ellie Gogan-Tilstone, Mihir Warty, Jane Dorsett, Lindsay Cardinale, WARC Awards, Silver, Effective Social Strategy, 2018

JetBlue, the airline, used a humorous campaign on social media targeting office workers to increase vacation bookings in the US.

JetBlue: Little Tickets

Case Study • Ellie Gogan-Tilstone, Mihir Warty, Jane Dorsett, Lindsay Cardinale, WARC Awards, Shortlisted, Effective Social Strategy, 2018

JetBlue, the airline, used a social media campaign in the US to encourage more parents to take their families on holiday.

Personalisation recovers Asia's abandoned carts

News • 18 April 2018

SINGAPORE: Nine in ten potential bookings in the Asia-Pacific travel sector are abandoned before purchase, according to research which also demonstrates that retargeting with a degree of personalisation can successfully recover at least some of ...

Club Mahindra Holidays: How 100,000 TV commercial viewers made snap decisions on their mobile for a holiday at Club Mahindra

Case Study • Justina Unugboji, WARC Awards, Shortlisted, Effective Innovation, 2018

Club Mahindra, a holidays company, used a TV ad integrated with mobile ads to increase holiday bookings in India.

Booking.com: engaging with millennials and using AI

Article • Matthew Carlton, Event Reports, Millennial 20/20 Conference, March 2018

Booking.com has tapped into a millennial mind-set that embraces experiences, using its own employees’ adventures to position the brand as something more than just a hotel/flight booking service.

Expedia: 'Discover Your Aloha' (US)

Gunn Report • Gunn Media, 2018

Contains the creative for the 'Discover Your Aloha' campaign for Expedia by the agency Expedia Media Solutions in the US.

HomeAway: 'The Eiffel Tower, All Yours!' (UK)

Gunn Report • Gunn Media, 2018

Contains the creative for the 'The Eiffel Tower, All Yours!' campaign for HomeAway by the agency Blue 449 Global in the UK.

Expedia Inc (Travel, transport and tourism)

Article • Euromonitor Profiles, February 2018

This Company Profile from Euromonitor provides key details and analysis of Expedia Inc, the owner of brands such as Hotels.com, Hotwire.com and eLong.

Brands get better ratings by replying to reviews

News • 16 February 2018

BOSTON: Online consumer reviews inevitably include some that are negative and potentially damaging to a brand’s reputation, but new research has found that a swift response from management can actually boost average online ratings.

Bringing a new generation of campers to KOA

Case Study • SABRE Awards, Best In Measurement, Post-Campaign Analysis, In2, 2018

Kampgrounds of America (KOA), encouraged campers in North America to try KOA by launching a programme of events to connect with five key target groups.

Momondo: 'The DNA Journey' (Denmark)

Gunn Report • Gunn Creative, 2018

Contains the creative for the 'The DNA Journey' campaign for Momondo by the agency &Co in Denmark.