Research Paper
•
GlobalWebIndex (GWI), Research on WARC, March 2020
Details data collected by GlobalWebIndex between March 13-16th in the US and UK, dedicated to the travel andtransportation industries in the coronavirus outbreak.
Article
•
Paul Jackson, WARC Exclusive, March 2020
Paul Jackson, head of advanced analytics, Bonamy Finch writes how hybrid segmentation empowered a leading tourism company to drive additional revenue.
Article
•
Sam Peña-Taylor, Event Reports, IIeX, February 2020
Dutch travel website Booking built a research capability from scratch that has developed into a strategic insights consultancy within the company.
Rankings
•
WARC Creative 100, 2020
Black & Abroad, a cultural collective dedicated to redefining world experiences for the modern Black traveller, increased visibility in the US by erasing racist comments telling African Americans to go back to Africa and replacing them with a positive vision of Africa.
Opinion
•
BrandIndex, January 2020
During December, On the Beach achieved the highest uplift in Ad Awareness of any brand in the UK. With many brands releasing Christmas adverts in November, travel provider On the Beach takes the title as December 2019’s ad of the month.
Article
•
Stephen Whiteside, Event Reports, CES, January 2020
Princess Cruises, a unit of Carnival Corporation, has built an “experiential Internet of Things” that allows it to understand and serve consumers in almost real time.
Article
•
Research on WARC, December 2019
Looks at how travel brands are using data-driven marketing to achieve peak personalisation.
Research Paper
•
MRS Awards, Finalist, MRS Award for Applications of Research, 2019
TUI, a travel and tourism operator, provides an overview of a hybrid-segmentation project conducted in the UK to overcome the serious limitations of solus survey and database approaches.
Article
•
Alex Brownsell, Event Reports, Thinkbox: Destination effectiveness - Travel brands on TV, September 2019
Looks at the rebranding of UK travel brand Thomson in line with parent company TUI.
Opinion
•
Gabey Goh, November 2019
This interview is part of the Marketer’s Toolkit 2020. Download the summary report here .
Case Study
•
Camille Lin, Linda Qin, Doris Xu, Nicholas Short, WARC Media Awards, Bronze, Best Use of Data, 2019
As a newcomer in China, Booking.com sought to build strong audience connections in what is a fiercely competitive online travel industry.
Case Study
•
Account Planning Group - (UK), Entrant, 2019
Center Parcs, a short-break holiday company, used "freedom" to bring UK families closer together and closer to the brand.
News
•
14 October 2019
Travel technology company Amadeus has launched its advertising platform travel audience in Asia Pacific, which is aimed at helping advertisers reach consumers in the largest and fastest growing travel market in the world.
News
•
12 September 2019
The Singapore Tourism Board (STB) has announced new incentives and partnerships to benefit from opportunities in the Meetings, Incentives, Conventions and Exhibitions (MICE) sector.
News
•
29 July 2019
It’s an unlovely portmanteau, but ‘bleisure’ – the practice of combining business travel and leisure travel into one trip – is growing significantly, according to Expedia.
Article
•
Low Lai Chow, Event Reports, Mumbrella Asia Travel Marketing Summit, May 2019
The rise of ‘bleisure’ – the combination of business and leisure travel – is a “massive opportunity” for marketers, says Gianluca Armando, APAC director of Group Media Solutions at Expedia.
Case Study
•
Ali Mirza, WARC Awards, Entrant, Effective Social Strategy, 2019
Tourism and travel-related services provider Al Tayyar used a social media-focused campaign in the Saudi market to increase awareness and establish relevance in a digital-first sector.
News
•
03 April 2019
Travel operators in India have reported a surge in bookings, which they attribute to a combination of a growing thirst for travel among consumers, plus an ever-growing list of festivals that provides the excuse to go to new places.
Article
•
Anil Thakraney, Event Reports, India Digital Summit, January 2019
India’s travel boom is set to offer new and exciting opportunities for brands over the next few years.
Article
•
Euromonitor Profiles, January 2019
This Company Profile from Euromonitor provides key details and analysis of Expedia Inc, the owner of brands such as Hotels.com, Hotwire.com and eLong.
News
•
04 January 2019
Saga, the UK travel and insurance business dedicated to consumers over the age of 50, is taking a more brand-led approach with its latest campaign which is focused on the holiday market.
Article
•
Euromonitor Strategy Briefings, December 2018
Looks at digital transformation in the travel environment, including seamless travel, the customer journey and how the industry is future-proofed for success.
News
•
20 December 2018
Major travel brands such as TUI are pushing ahead with a New Year marketing blitz, in defiance of fears over Brexit.
Article
•
J Walter Thompson Intelligence, Research on WARC, December, 2018
This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.
Case Study
•
Data and Marketing Association, Bronze, 2018
Neilson, the tour operator, moved away from travel agents to sell their flagship ski holidays exclusively direct to British consumers – giving them an ROI of 20:1.
