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Three new traveler trends and preferences brands need to know about

Article • Will Crocker Hay, WARC Exclusive, Spotlight US, September 2021

Discusses the top ways the pandemic has impacted traveler engagement, preferences, and expectations, and what travel and hospitality brands can do to meet today's challenges and opportunities, based on the report, Ready for Takeoff: 2021 Travel Industry Trends, Insights, and Strategies.

Marketing budgets now just 6.4% of revenue

Data • Rob Clapp, WARC Data Points (Curated), August 2021

An overview of marketing budgets as a share of total revenue.

Alcoholic drink brands allocate the most to TV

Data • Marte Aune, WARC Data Points (Curated), July 2021

A summary of the average media allocation by sector based on an analysis of WARC's effectiveness case studies from 2009-2019.

Travel cuts prompt advertising rethink

Data • Rob Clapp, WARC Data Points (Curated), July 2021

An overview of advertising spend and revenue among some of the largest travel advertisers during 2020.

Double-digit recovery overcomes pandemic advertising cuts

Data • James McDonald, WARC Data Points (Curated), July 2021

An overview of the growth in global advertising investment by product category forecast for 2021 and 2022.

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:

What’s working in travel

Article • WARC Category Intelligence, July 2021

Global strategies, campaign updates and trends in the travel category.

How should travel brands market to the post-COVID consumer?

Opinion • Steven Seghers, June 2021

Travel brands need to create immersive experiences, show their consumers empathy and provide them with the unexpected if they want to not only recover from the pandemic but be better than they were before, according to Hooray Agency’s Steven Seghers.

OMD: Navigating the pandemic signals H1 2021

Article • OMD, Research on WARC, June 2021

OMD is continuing its Signals series, focusing on the key external influences on consumers throughout 2021 so far.

How a safety-first strategy can help travel and hospitality brands succeed in the year ahead

Article • DoubleVerify, Research on WARC, June, 2021

An analysis of the trends in the travel and hospitality sector across fraud, viewability, and brand safety and suitability.

Building successful search strategies for travel brands

Article • Jodie Brookton, WARC Exclusive, May, 2021

As travel starts up again post-COVID 19, brands will need to ensure their search strategy is optimised to capitalise.

Shopify, Walmart and Pinduoduo lead e-commerce growth

Data • Rob Clapp, WARC Data Points (Curated), May 2021

An overview of the top 13 B2C e-commerce companies between 2018 and 2020.

Trust: The key to travel brand success in a post-COVID world

Article • Christina Stahlkopf, WARC Exclusive, May, 2021

Data suggest that consumer trust in the travel industry was significantly damaged during the COVID-19 pandemic, and companies will need to demonstrate an overt commitment to the health and wellbeing of travellers.

Travel and sustainability: Transforming for the future

Article • Nick Blenkarne, WARC Exclusive, May, 2021

Sustainability is an increasing consideration in the travel category.

How Virgin Hyperloop is designing a customer experience for 2030

Article • Stephen Whiteside, Event Reports, SXSW, March 2021

Virgin Hyperloop, a vacuum tube train system that can reach speeds of 1,000 kilometers (or 621 miles) per hour, is aiming to build a customer experience to meet the needs of travelers in 2030.

Hotel searches record year-on-year growth in March

Data • Cinzia Petio, WARC Data Points (Curated), April 2021

An overview of global tourism over the last 12 months.

Practical advice for travel brands navigating a post-pandemic world

Article • Marisa Beazel, WARC Exclusive, April, 2021

As the world begins to cautiously open up and vaccines become more readily available, now is the time for travel brands to begin preparing for vacation-hungry tourists.

Optimising the staycation: travel marketing in the UK after COVID-19

Article • Miranda Glover, WARC Exclusive, April 2021

The pressure is on travel brands hit hard during the pandemic to win British tourist pounds when COVID-19 restrictions are fully lifted.

What travel brands should do next

Opinion • Ete Davies, April 2021

Even though right now booking a holiday abroad could land you with a £5000 fine, travel brands are readying themselves for the prospect of resumption of service in the not too distant future.

The most awarded work for creativity

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for creativity for 2020, compiled using our rankings methodology, but not ranked.

The most awarded work for media

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for media for 2020, compiled using our rankings methodology, but not ranked.

The most awarded work for effectiveness

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for effectiveness for 2020, compiled using our rankings methodology, but not ranked.

Lessons from China's recovery post-Covid-19: Consumer goods and service sector analysis

Article • Euromonitor Strategy Briefings, March 2021

Looks at China'a recovery post-Covid-19 across a range of sectors, including travel, consumer health, beauty and personal care and retailing.

Two in five Americans feel comfortable going on vacation

Data • Rob Clapp, WARC Data Points (Curated), March 2021

An overview of how comfortable Americans feel to take a vacation, take different modes of transport and stay in different forms of accommodation.

APAC takes steps to rescue its tourism industry

News • 12 February 2021

The number of overseas visitors to Asia-Pacific slumped by 84% year-on-year in 2020, which is the equivalent of 300 million people, according to the World Tourism Organization.

The digital customer journey

Article • Euromonitor Strategy Briefings, December 2020

The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation.
Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
Voice of the industry: Travel after Coronavirus

Article • Euromonitor Strategy Briefings, August 2020

Highlights the results of Euromonitor’s Voice of the Industry: Travel and Tourism survey, alongside commentary and context from Euromonitor experts.
What’s working in travel

Article • WARC Category Intelligence, July 2021

Global strategies, campaign updates and trends in the travel category.
Planning for the future of travel after COVID-19

Article • Will Grundy, WARC Exclusive, May 2020

Travel brands have been among the hardest hit by COVID-19, but can take action now to stay top of mind post-lockdown.
VietJet Air: When free is not enough

Case Study • WARC Awards for Asian Strategy, Entrant, 2020

Low-cost airline Vietjet Air took a non-traditional approach to sales promotion to boost ticket sales in Vietnam.