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What travel brands should do next

Opinion • Ete Davies, April 2021

Even though right now booking a holiday abroad could land you with a £5000 fine, travel brands are readying themselves for the prospect of resumption of service in the not too distant future.

The most awarded work for media

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for media for 2020, compiled using our rankings methodology, but not ranked.

The most awarded work for effectiveness

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for effectiveness for 2020, compiled using our rankings methodology, but not ranked.

The most awarded work for creativity

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for creativity for 2020, compiled using our rankings methodology, but not ranked.

Two in five Americans feel comfortable going on vacation

Data • Rob Clapp, WARC Data Points, March 2021

An overview of how comfortable Americans feel to take a vacation, take different modes of transport and stay in different forms of accommodation.

APAC takes steps to rescue its tourism industry

News • 12 February 2021

The number of overseas visitors to Asia-Pacific slumped by 84% year-on-year in 2020, which is the equivalent of 300 million people, according to the World Tourism Organization.

The forces shaping China’s domestic tourism market in 2021

News • 10 February 2021

The coronavirus pandemic has re-oriented Chinese consumers’ taste in travel, with international trips ranging from arduous to almost impossible.

Alcoholic drink brands allocate the most to TV

Data • Marte Aune, WARC Data Points, January 2021

A summary of the average media allocation by sector based on an analysis of WARC's effectiveness case studies from 2009-2019.

Reviving APAC travel with smart tourism

Opinion • Simon Dale, December 2020

Adobe’s Simon Dale outlines how the smart tourism that delivers personalised and contactless experiences can help the APAC tourism industry accelerate its post-pandemic recovery.

Automotive, retail and travel account for half of 2020 adspend decline

Data • James McDonald, WARC Data Points, December 2020

An overview of forecast global advertising investment by product category in 2020 and 2021.

US travel insurance booms around Thanksgiving

News • 26 November 2020

America may be split about how to approach this year’s Thanksgiving; even so, there’s no doubt the number of people travelling is dramatically down due to fears about the pandemic.

Travellers reassess trip types and plan more as pandemic persists

News • 23 November 2020

Avoiding crowded places has become a more important factor in their choice of destination for 65% of consumers surveyed, according to a new report by Tripadvisor and Phocuswright.

SEA internet economy shows resilience crossing USUS$100bn mark

News • 11 November 2020

Despite a challenging economic environment, Southeast Asia’s Internet sectors continue to see strong growth, hitting US$100bn in 2020, and are on track to cross US$300bn by 2025, according to a new report by Google, Temasek and Bain & Company.

Singaporeans took 23 days to hit ‘tripping point’ during circuit breaker

News • 29 October 2020

On average, Singaporeans reached their 'tripping point' just 23 days after the introduction of the Circuit Breaker in April, according to a study by Expedia.

73% of marketers to spend more on influencers over next year

Data • Rob Clapp, WARC Data Points, October 2020

An overview of influencer marketing plans over the next 12 months in Germany, the UK and the US.

Sustainable tourism: The next big opportunity for Latin America

Research Paper • Julia Fillingame, ESOMAR Conference papers, Latin America, 2020

Explores the topic of sustainable tourism and promotes it as the next big opportunity for Latin America.

Tourism rebounds during China’s Golden Week holiday

News • 11 October 2020

China’s huge tourism industry appears to be on the mend after online travel agencies reported better-than-expected booking figures during the country’s eight-day Golden Week national holiday.

Chinese consumer spending picks up during Golden Week but remains below normal

News • 06 October 2020

Consumer spending in China shows signs of recovering from the low levels seen during the peak of the coronavirus pandemic, but remains subdued, the latest data shows.

New approaches to tourism marketing

News • 27 September 2020

The hard-hit travel sector has started exploring digital tourism experiences but marketers doing so need to consider the mindset or reason for travel rather than traveller types or specific audiences.

APAC travellers adjust as COVID-19 boosts last-minute travel market

News • 22 September 2020

New flight booking data released by Amadeus , reveals that the COVID-19 pandemic has shortened flight booking lead times in the Asia Pacific (APAC) region significantly, with bookings made 17 days later on average during the pandemic, compared to the

Influencers most popular in China and India, least in Australia and Japan

Data • Rob Clapp, WARC Data Points, September 2020

An overview of the popularity of influencers by genre and by country across 10 markets in Asia Pacific.

Airlines keep marketing efforts afloat amid pandemic

Article • Chuck Kapelke, ANA, ANA Magazine, September 2020

Online travel sales in the US are predicted to plunge nearly 45% from 2019 levels, according to eMarketer, and a full recovery is not expected until 2022.

Ad fraud ranging between 1–2% across regions

Data • Rob Clapp, WARC Data Points, September 2020

An overview of advertising fraud by country and industry.

Health apps saw rapid uptake in Q2

Data • Rob Clapp, WARC Data Points, September 2020

An overview of changes in global mobile app downloads, daily active users and average session length during the coronavirus (COVID-19) outbreak.

How travel brands are preparing for the new normal in Asia

Article • Low Lai Chow, Event Reports, WiT Virtual Summit, June 2020

Travel brands face unique challenges during the COVID-19 pandemic and have attempted to innovate rapidly as consumers adopt new behaviours.

The digital customer journey

Article • Euromonitor Strategy Briefings, December 2020

The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation.
Planning for the future of travel after COVID-19

Article • Will Grundy, WARC Exclusive, May 2020

Travel brands have been among the hardest hit by COVID-19, but can take action now to stay top of mind post-lockdown.
Future 100 Update by Wunderman Thompson Intelligence

Article • WARC Exclusive, May 2020

After the release of The Future 100 annual trend report in January 2020, news of a novel coronavirus started making headlines – this report tracks the new behaviours, cultural shifts and industry changes stemming from these sudden changes.
GWI Coronavirus research – Series 5: Consumer spending

Article • GlobalWebIndex, Research on WARC, April 2020

Details data collected by GlobalWebIndex between April 2-6 in the US and UK, dedicated to consumer economic confidence in the coronavirus outbreak.
Voice of the industry: Travel after Coronavirus

Article • Euromonitor Strategy Briefings, August 2020

Highlights the results of Euromonitor’s Voice of the Industry: Travel and Tourism survey, alongside commentary and context from Euromonitor experts.
The future 100

Article • Research on WARC, January 2020

The reign of Big Tech is coming to an end and as we look at the year ahead, 2020 will see irresponsible companies and figureheads being held accountable for wider social and environmental issues.