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Shorter travel trips to become more common in 2022

Data • Rob Clapp, WARC Data Points (Curated), January 2022

An overview of the average duration of holidays across seven countries.

Auto, tech and telco brands are most appropriate sport sponsors

Data • Rob Clapp, WARC Data Points (Curated), January 2022

An overview of which industries are most appropriate to sponsor professional sports.

All product sectors projected to top pre-COVID ad investment next year

Data • James McDonald, WARC Data Points (Curated), December 2021

An overview of the growth in advertising spend by product category in 2021, 2022 and 2023.

American and Chinese consumers are most eager to travel

Data • Rob Clapp, WARC Data Points (Curated), December 2021

An overview of consumer travel plans across eight markets.

Consumers to spend more on food and drink but less on gifts this festive season

Data • Rob Clapp, WARC Data Points (Curated), December 2021

An overview of expected consumer spend this festive holiday season.

Global, Transport & tourism advertising spend (quarterly)

Data • WARC Data Points+ (Dynamic), December 2021

An overview of advertising spend by medium in the transport & tourism sector globally.

Global, Transport & Tourism advertising spend by medium (annual)

Data • WARC Data Points (Dynamic), December 2021

An overview of annual advertising spend by medium in the transport & tourism sector globally.

Four tourism marketing trends for 2022 and what marketers can learn from Iceland’s post-disaster comeback

Article • George Bryant and Inga Hlin Palsdottir, WARC Exclusive, November 2021

In the COVID-19 era, there has never been a more challenging time to be in the business and marketing of travel and tourism – which trends will define 2022, and what can marketers learn from Iceland’s post-disaster comeback several years ago?

Expedia Group's marketing spend returns to pre-pandemic levels

Data • Cinzia Petio, WARC Data Points (Curated), November 2021

An overview of Expedia Group's marketing spend and revenue in Q3 2021.

Japan Airlines’ Akira Mitsumasu: Marcomms will play a critical role in bringing confidence back to travel

Opinion • Gabey Goh, October 2021

As a brand in one of the hardest COVID-hit sectors, Japan Airlines (JAL) has remained steadfast during this ongoing turbulence. Akira Mitsumasu, VP - Global Marketing of JAL, speaks to WARC’s Gabey Goh for the Marketer’s Toolkit 2022 about how the airline is focused on its mission of helping people fly again and telling stories of rising above challenges. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more .

Delta Air Lines, Advertising spend, 2015 -

Data • WARC Data Points+ (Dynamic), October 2021

An overview of Delta Air Lines' annual advertising spend.

American Airlines, Advertising spend, 2015 -

Data • WARC Data Points+ (Dynamic), October 2021

An overview of American Airlines' annual advertising spend.

United Airlines Holdings, Advertising spend, 2015 -

Data • WARC Data Points+ (Dynamic), October 2021

An overview of United Airlines Holdings' annual advertising spend.

Southwest Airlines, Advertising spend, 2015 -

Data • WARC Data Points+ (Dynamic), October 2021

An overview of Southwest Airlines' annual advertising spend.

Expedia Group, Advertising spend, 2015 -

Data • WARC Data Points+ (Dynamic), September 2021

An overview of Expedia Group's annual advertising spend since 2015.

Three new traveler trends and preferences brands need to know about

Article • Will Crocker Hay, WARC Exclusive, Spotlight US, September 2021

Discusses the top ways the pandemic has impacted traveler engagement, preferences, and expectations, and what travel and hospitality brands can do to meet today's challenges and opportunities, based on the report, Ready for Takeoff: 2021 Travel Industry Trends, Insights, and Strategies.

Marketing budgets now just 6.4% of revenue

Data • Rob Clapp, WARC Data Points (Curated), August 2021

An overview of marketing budgets as a share of total revenue.

Alcoholic drink brands allocate the most to TV

Data • Marte Aune, WARC Data Points (Curated), July 2021

A summary of the average media allocation by sector based on an analysis of WARC's effectiveness case studies from 2009-2019.

Travel cuts prompt advertising rethink

Data • Rob Clapp, WARC Data Points (Curated), July 2021

An overview of advertising spend and revenue among some of the largest travel advertisers during 2020.

Double-digit recovery overcomes pandemic advertising cuts

Data • James McDonald, WARC Data Points (Curated), July 2021

An overview of the growth in global advertising investment by product category forecast for 2021 and 2022.

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:

What’s working in travel

Article • WARC Category Intelligence, July 2021

Global strategies, campaign updates and trends in the travel category.

How should travel brands market to the post-COVID consumer?

Opinion • Steven Seghers, June 2021

Travel brands need to create immersive experiences, show their consumers empathy and provide them with the unexpected if they want to not only recover from the pandemic but be better than they were before, according to Hooray Agency’s Steven Seghers.

OMD: Navigating the pandemic signals H1 2021

Article • OMD, Research on WARC, June 2021

OMD is continuing its Signals series, focusing on the key external influences on consumers throughout 2021 so far.

How a safety-first strategy can help travel and hospitality brands succeed in the year ahead

Article • DoubleVerify, Research on WARC, June, 2021

An analysis of the trends in the travel and hospitality sector across fraud, viewability, and brand safety and suitability.

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
What’s working in travel

Article • WARC Category Intelligence, July 2021

Global strategies, campaign updates and trends in the travel category.
The digital customer journey

Article • Euromonitor Strategy Briefings, December 2020

The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation.
Voice of the industry: Travel after Coronavirus

Article • Euromonitor Strategy Briefings, August 2020

Highlights the results of Euromonitor’s Voice of the Industry: Travel and Tourism survey, alongside commentary and context from Euromonitor experts.
Travel and sustainability: Transforming for the future

Article • Nick Blenkarne, WARC Exclusive, May, 2021

Sustainability is an increasing consideration in the travel category.
Trust: The key to travel brand success in a post-COVID world

Article • Christina Stahlkopf, WARC Exclusive, May, 2021

Data suggest that consumer trust in the travel industry was significantly damaged during the COVID-19 pandemic, and companies will need to demonstrate an overt commitment to the health and wellbeing of travellers.