Transport & tourism

Article • Euromonitor Strategy Briefings, October 2017

A regional overview of travel transportation in Asia Pacific, with an analysis of leading companies and brands, country snapshots and forecast projections for the category.

Focus on diversity brings purpose and performance for Carnival Corp.

Article • Geoffrey Precourt, Event Reports, ANA Multicultural Marketing & Diversity Conference, November 2018

Carnival Corp., a company that owns several cruising brands, has seen various beneficial outcomes from its commitment to diversity.

The evolution of smart cities

News • 04 December 2018

The combination of data and technology is crucial to the development of smart cities – one of Admap’s Drivers of Change in 2019 – but their past will dictate much of how that plays out and influence how marketers approach their ...

Network Rail: A new approach to understanding suicide prevention on the Great Britain’s railways

Research Paper • MRS Awards, Winner, Virginia Valentine Award for Cultural Insights

Network Rail, the owner of most of the railway network in Great Britain, used anthropological and ethnographic research methods to explore railway suicide.

An operating system for the modern megacity

Article • Reynold D’Silva, Admap, December 2018

Details the emergence of megacities – clusters of cities and suburban areas that contain enormous populations – and what marketers need to do to target them.

Changing attitudes to leisure time and the impact on Millennial passenger demand

Article • Mark Anderson, Admap, December 2018

Explains changes to consumer behaviour among young people and how this needs to be carefully considered for the advertising and marketing industry to remain relevant.

Uber: Smart technologies increase offline media efficiency

Case Study • Tatyana Burtseva, Daria Borisova, WARC Media Awards, Shortlisted, Effective Use of Tech, 2018

Ride-hailing service Uber created a multimedia campaign with its own 'smart out-of-home' system to grow user levels in Russia.

Grab goes hyper-local in its expansion strategy

News • 15 November 2018

Grab, South East Asia’s leading ride-hailing and services app, has focused on a hyper-local strategy to drive expansion across multiple markets and category verticals, according to a senior executive at the company.

Virgin Trains: Hot Spots and Hell Spots

Case Study • Sarah Whitehead, WARC Media Awards, Shortlisted, Best Use of Data, 2018

Virgin Trains, the British trains operator, increased journey numbers with a data-driven, targeted campaign using TV, radio and DOOH.

Hyper-local strategy drives growth for Grab

Article • Low Lai Chow, Event Reports, FUTR Asia Summit, October 2018

Grab, South East Asia’s leading ride-hailing and services app, has focused on a hyper-local strategy to drive expansions across multiple markets and category verticals.

Ferrocarriles Suburbanos: Fashion Week Mexico at Tren Suburbano

Case Study • SABRE Awards, Gold, LATAM, Special Event/Sponsorship, 2018

Tren Suburbano, a Mexican public transport, promoted its transport in Mexico City by turning its station into a runway for fashion week.

GWR: Five have a jolly big business effect

Case Study • Michelle Gilson and Les Binet, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2018

Great Western Railway, a UK train operating company, used emotion to drive its strategy to increase revenue and profit with a backdrop of negative press around train fares and service.

Translink: Making smart moves to get back into the fast lane

Case Study • Paul James, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2018

Translink, Northern Ireland's (NI) public transport provider, reversed the decline in passenger journeys by launching 24 distinct promotions across Northern Ireland.

RailTel: Google RailWi-Fi – Leveraging MarTech to bring Wi-Fi to the masses

Case Study • MMA Smarties, Bronze, India, 2018

RailTel, a Government of India enterprise focusing on providing broadband and VPN services, measured the conversion of sales from ads pushed via free RailWifi using a trio of data technologies.

RailTel: Using the power of the oldest digital tool - SMS

Case Study • MMA Smarties, Finalist, India, 2018

RailTel, an enterprise of the Government of India focusing on providing broadband and VPN services, encouraged travellers in WiFi-connected train stations to connect to the WiFi by launching a targeted SMS campaign.

RailTel: Connecting the traveling Indian masses by converting RailWiFi to MobiFi

Case Study • MMA Smarties, Finalist, India, 2018

Railtel, a Government of India enterprises focusing on providing broadband and VPN services, used large scale polygon mapping to provide free WiFi to railway users in India.

Princess Cruises: Launching Majestic Princess - Where western luxury meets Chinese flavour

Case Study • SABRE Awards, Diamond, APAC, Superior Achievement in Measurement and Evaluation, 2018

Princess Cruises, an American premium cruise line, successfully launched a new ship to consumers in China.

Go-Jek ramps up financial offer

News • 06 September 2018

JAKARTA: Go-Jek, the ride-hailing and online payment company, is ramping up its financial offer as it partners with three peer-to-peer (P2P) lending firms – Findaya, Dana Cita and Aktivaku – in a move it says will increase ...

P&O: The best way to see the best of the South Pacific

Case Study • The Communications Council, Silver, Australian Effie Awards, 2018

P&O, a British cruise line, increased bookings for its South Pacific cruises in its busy January period by launching a humorous TVC and online content films in Australia to showcase what it has to offer.

Grab's new ad unit seeks to engage consumers

News • 27 August 2018

SINGAPORE: Grab, the ride-hailing firm, announced last week the launch of an advertising unit called GrabAds that aims to provide brands with an online-to-offline platform to engage with consumers – and now the head of the business has ...

National High-Speed Rail Corporation Limited: India’s First Bullet Train – Silencing critics @ speed of train

Case Study • SABRE Awards, South Asia, Special Event, 2018

The National High-Speed Rail Corporation Limited (NHSRCL), an organisation implementing a high speed train project in India, increased positive perception of the initiative by inviting media and influencers to a launch event.

Mumbai Metro Rail Corporation: Mumbai Life Line 3 – Connecting the Unconnected

Case Study • SABRE Awards, South Asia, Platinum Finalist, 2018

Mumbai Metro Rail Corporation Limited (MMRCL), a rapid transit system serving the city of Mumbai, launched an integrated communications campaign to regain control of the narrative surrounding its new railway line.

Grandi Stazioni Retail leverages data for DOOH

Article • Brian Carruthers, Event Reports, European OOH Media Summit, May 2018

The Italian train station operator Grandi Stazioni uses innovative data sources to craft advertising in one of the most important retail occasions for many consumers.

How Uber is managing user data

News • 31 May 2018

NEW YORK: Uber, the taxi app, has attempted to increase data transparency and user control following revelations about a data breach that posed a major threat to its brand.

Uber takes new route after data breach

Article • Stephen Whiteside, Event Reports, Collision 2018 conference, April 2018

Uber, the taxi app, has responded in various ways following a controversy based around its failure to disclose a significant data breach.