Article
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Euromonitor Strategy Briefings, October 2017
A regional overview of travel transportation in Asia Pacific, with an analysis of leading companies and brands, country snapshots and forecast projections for the category.
Case Study
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Isabelle Schnellbuegel, Carla Funk, WARC Awards, Shortlisted, Effective Social Strategy, 2020
Rail operator German Rail created a data-driven social media campaign based on CO2 consumption to publicise its summer promotional tickets and domestic travel in Germany.
Research Paper
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GlobalWebIndex (GWI), WARC COVID-19 Series, March 2020
Details data collected by GlobalWebIndex between March 13-16th in the US and UK, dedicated to the travel andtransportation industries in the coronavirus outbreak.
Rankings
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WARC Effective 100, 2020
Uber championed its top users with Uber Legends, an evocative campaign that tells the real stories of real journeys, to engage users and increase brand love.
Rankings
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WARC Media 100, 2020
Deutsche Bahn, a railway company, targeted social media users who were thinking of travelling to various locations and showed them similar-looking locations in Germany to encourage visits by train.
Rankings
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WARC Media 100, 2020
Uber, the global leader in ride-hailing services, created a PR stunt to stop Brazilian people texting and driving.
Rankings
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WARC Creative 100, 2020
Deutsche Bahn, a railway company, targeted social media users who were thinking of travelling to various locations and showed them similar-looking locations in Germany to encourage visits by train.
Rankings
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WARC Creative 100, 2020
Uber, a ridesharing company, increased brand favourability across Europe by launching series of life-sized toy cars that users could ride in to embrace their inner kid at Christmas time.
Rankings
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WARC Creative 100, 2020
Uber, the global leader in ride-hailing services, created a PR stunt to stop Brazilian people texting and driving.
News
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20 February 2020
Uber India aims to start its own advertising and branding wing, so that it can better monetise users and show them ads.
Case Study
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SABRE Awards, IN2, North America, Social Good/Non-profit, 2020
King Country Metro, a transit department, encouraged residents of Seattle to change from solo trips to public transport or carpools by creating a campaign of easy solutions to common barriers.
News
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14 January 2020
Russian tech firm Yandex, best known for its eponymous search engine, is planning to expand its car-sharing service into Europe amid rivals’ struggles in the new market.
Case Study
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Integrated Marketing Communications Council Europe, Grand Prix, 2019
Mytaxi, a taxi service, increased passenger numbers and brand growth in Ireland by launching a live jazz piece at the Cork Jazz Festival based on GPS data from its taxis.
Case Study
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Data and Marketing Association, Gold, 2019
Crystal Cruises, a cruise line, featured stories of real people talking about how luxury felt to them to help increase online bookings across the UK.
Case Study
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Tahaab Rais, Tala Arakji, WARC Media Awards, Silver, Best Use of Data, 2019
Uber championed its top users with Uber Legends, an evocative campaign that tells the real stories of real journeys, to engage users and increase brand love.
Article
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Alex Brownsell, Event Reports, Thinkbox: Destination Effectiveness, September 2019
Television media was integral for P&O Cruises' transformation in 2014, after intense competition and an addiction to discounting left the brand in trouble.
Case Study
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Account Planning Group - (UK), Entrant, 2019
Samaritans, a charity, Network Rail, a railway company, and The British Transport Police, a force that polices the railway, helped reduce the number of suicides committed on British railways by enlisting the public to intervene.
Case Study
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Account Planning Group - (UK), Entrant, 2019
Great Western Railway (GWR), a train operating company, encouraged the British public to travel by train by launching animations of Enid Blyton's The Famous Five going on a Western Railway adventure.
Case Study
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MMA Smarties, Gold, Spain, 2019
Cabify, a ridesharing company, increased its number of users in Spain by using search engine marketing and programmatic ads to reach potential and current users.
Case Study
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MMA Smarties, Finalist, Indonesia, 2019
Ride-hailing platform Grab created a promotional campaign in partnership with Telkomsel, Indonesia's biggest telco, to encourage users to top up their e-wallets and, in turn, increase purchase.
Case Study
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MMA Smarties, Finalist, Indonesia, 2019
Ride-sharing app Grab reinforced its partnership with the Indonesian national football team with a mobile campaign positioning itself as the main platform for fans to show their support for the team in the ASEAN Football Federation U-22 Youth Championship.
Case Study
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MMA Smarties, Finalist, LATAM, 2019
Uber, a ride-hailing app, created a digital calculator that let users weigh the costs of owning and maintaining a car, in order to prove that using its app services was more beneficial and thus increasing sales in Brazil.
News
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27 September 2019
Indonesian tech firm Gojek, which is known principally for its ride-hailing and payment services, is now expanding into video streaming in a move widely seen as a challenge to Netflix and other established players in Southeast Asia.
Article
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WARC Exclusive, September 2019
Examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the 2018 WARC Prize for MENA Strategy.
News
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24 July 2019
Indonesia-based ride-hailing app Gojek has launched a new brand logo and identity, as it seeks to expand its ‘Super App’ offering across Southeast Asia.
