JAKARTA: Go-Jek, the ride-hailing and online payment company, is ramping up its financial offer as it partners with three peer-to-peer (P2P) lending firms – Findaya, Dana Cita and Aktivaku – in a move it says will increase ...
The Communications Council, Silver, Australian Effie Awards, 2018
P&O, a British cruise line, increased bookings for its South Pacific cruises in its busy January period by launching a humorous TVC and online content films in Australia to showcase what it has to offer.
SINGAPORE: Grab, the ride-hailing firm, announced last week the launch of an advertising unit called GrabAds that aims to provide brands with an online-to-offline platform to engage with consumers – and now the head of the business has ...
SABRE Awards, South Asia, Special Event, 2018
The National High-Speed Rail Corporation Limited (NHSRCL), an organisation implementing a high speed train project in India, increased positive perception of the initiative by inviting media and influencers to a launch event.
SABRE Awards, South Asia, Platinum Finalist, 2018
Mumbai Metro Rail Corporation Limited (MMRCL), a rapid transit system serving the city of Mumbai, launched an integrated communications campaign to regain control of the narrative surrounding its new railway line.
JAKARTA: Indonesia’s home-grown ride hailing app Go-Jek is to begin creating online video content through its own studios, funded by a subscription service, further compounding the app’s status as a WeChat-style ‘super app’.
SINGAPORE: Although international ride-sharing giant Uber’s Southeast Asia operations have been acquired by regional rival Grab, the battle between Asia’s home-grown ride-sharing brands seems set to continue.
SEOUL/SINGAPORE: Samsung, the South Korean electronics giant, and Grab, Southeast Asia’s largest ride-hailing service, have joined forces in an initiative aimed at boosting the region’s digital economy.
SINGAPORE: A full-branded Cartoon Network cruise ship is scheduled to set sail in Asian waters later this year after US media giant Turner formed a partnership with Oceanic Group, a cruise management company.
Effie Worldwide, Silver, North America Effies, 2017
This case study explains how Airbnb, a travel accommodations brand, reached beyond its millennial audience with its 'Don't Go There, Live There' campaign in the US, which directly challenged how people were travelling.