News
•
04 June 2020
The travel industry has been hard hit by the COVID-19 pandemic, but there are signs, in Asia-Pacific at least, that things are starting to look up.
Article
•
GlobalWebIndex, Research on WARC, June 2020
Examines how consumer sentiment is being impacted as restrictions continue to ease in many parts of the world and more countries enter a recovery phase of the COVID-19 pandemic.
Case Study
•
SABRE Awards, Gold, Africa, 2020
Dubai's Department of Tourism and Commerce Marketing (DTCM), a strategic agency for the city, encouraged Nigerians to visit Dubai by launching a series of activities and platforms to tell the inviting narrative of the city.
Article
•
Low Lai Chow, WARC COVID-19 Series, Web in Travel Virtual panel, May 2020
Sojern’s Katy Gallagher outlines silver linings for the travel sector in APAC as the measures to contain the COVID-19 pandemic progress.
News
•
28 May 2020
Choosing the next holiday destination may have been one of the last things most people were considering while staying indoors protecting themselves from COVID-19, with safety taking on a new role.
Article
•
Will Grundy, WARC COVID-19 Series, May 2020
Travel brands have been among the hardest hit by COVID-19, but can take action now to stay top of mind post-lockdown.
Article
•
WARC Exclusive, May 2020
After the release of The Future 100 annual trend report in January 2020, news of a novel coronavirus started making headlines – this report tracks the new behaviours, cultural shifts and industry changes stemming from these sudden changes.
News
•
12 May 2020
International tourism could be facing a fall of between 60–80% over the course of 2020 due to COVID-19, the United Nations World Tourism Organisation forecasts.
Article
•
Near, WARC COVID-19 Series, April 2020
Outlines the changing patterns in people's movement, based on visitation data, in response to social distancing.
Opinion
•
Tony Harris, April 2020
The Philippines Department of Tourism’s "It's More Fun in The Philippines" campaign won the Grand Prix at the WARC Prize for Asia Strategy in 2013 and has since thrived as a long-term platform for promoting the country on a global stage.
Case Study
•
Tony Quarmby, WARC Awards, Gold, Effective Content Strategy, 2020
Destination marketing body Tourism Northern Territory created a feature film to challenge outdated perceptions of the area as a holiday destination and increase tourist numbers from Australia and the rest of the world.
Article
•
Low Lai Chow, WARC COVID-19 Series, Web in Travel Virtual, March 2020
A Web in Travel webinar outlines how the badly-hit travel sector in China, Hong Kong, Taiwan and South Korea can position themselves for recovery.
Research Paper
•
GlobalWebIndex (GWI), WARC COVID-19 Series, March 2020
Details data collected by GlobalWebIndex between March 13-16th in the US and UK, dedicated to the travel andtransportation industries in the coronavirus outbreak.
Opinion
•
Lucy Aitken, March 2020
As coronavirus continues to impact travel, brands in the beleaguered tourism sector can learn from past experiences.
Rankings
•
WARC Effective 100, 2020
Jackson Hole Travel and Tourism Board, a tourism operator for Jackson Hole in Wyoming, launched the Keep Jackson Hole Wild campaign in the US to encourage sustainable tourism in the area.
Rankings
•
WARC Effective 100, 2020
Hiroshima Prefecture, a local government in Japan, increased oyster consumption by launching a workbook that educated citizens about the food.
Rankings
•
WARC Effective 100, 2020
Government agency Tourism Australia launched a fake Crocodile Dundee film to make Australia top of mind for high-value US travellers.
Rankings
•
WARC Media 100, 2020
Government agency Tourism Australia launched a fake Crocodile Dundee film to make Australia top of mind for high-value US travellers.
Rankings
•
WARC Creative 100, 2020
Government agency Tourism Australia launched a fake Crocodile Dundee film to make Australia top of mind for high-value US travellers.
Article
•
Joe Lunn, WARC Exclusive, February 2020
Mindshare’s Joe Lunn points to the work done with Tourism New Zealand and outlines how brands can rethink the use of technology and shift the focus to meaningful engagement with consumers.
Case Study
•
SABRE Awards, IN2, North America, Lean Marketing, 2020
Visit Finland, a tourism brand, launched a partnership with clothing retailer Anthropologie to create a social media and influencer campaign that showcased the ease of travelling from the US to Finland.
Case Study
•
SABRE Awards, IN2, North America, Best Use of Photo Networks, 2020
The Jackson Hole Travel & Tourism Board sought to help alleviate the unintended harm done by geotagging and create a national conversation about how to address this issue in the US via social media.
Article
•
Research on WARC, January 2020
The reign of Big Tech is coming to an end and as we look at the year ahead, 2020 will see irresponsible companies and figureheads being held accountable for wider social and environmental issues.
Article
•
Research on WARC, December 2019
Looks at how travel brands are using data-driven marketing to achieve peak personalisation.
Case Study
•
Integrated Marketing Communications Council Europe, Bronze, Integrated Communication, 2019
Statutární město Brno, an information brand for the city of Brno, promoted its new website that details strategic projects in Brno with competition games for people in the Czech Republic.
