Research Paper
•
GlobalWebIndex (GWI), Research on WARC, March 2020
Details data collected by GlobalWebIndex between March 13-16th in the US and UK, dedicated to the travel andtransportation industries in the coronavirus outbreak.
Opinion
•
Lucy Aitken, March 2020
As coronavirus continues to impact travel, brands in the beleaguered tourism sector can learn from past experiences.
Rankings
•
WARC Effective 100, 2020
Government agency Tourism Australia launched a fake Crocodile Dundee film to make Australia top of mind for high-value US travellers.
Rankings
•
WARC Effective 100, 2020
Hiroshima Prefecture, a local government in Japan, increased oyster consumption by launching a workbook that educated citizens about the food.
Rankings
•
WARC Effective 100, 2020
Jackson Hole Travel and Tourism Board, a tourism operator for Jackson Hole in Wyoming, launched the Keep Jackson Hole Wild campaign in the US to encourage sustainable tourism in the area.
Rankings
•
WARC Media 100, 2020
Government agency Tourism Australia launched a fake Crocodile Dundee film to make Australia top of mind for high-value US travellers.
Rankings
•
WARC Creative 100, 2020
Government agency Tourism Australia launched a fake Crocodile Dundee film to make Australia top of mind for high-value US travellers.
Article
•
Joe Lunn, WARC Exclusive, February 2020
Mindshare’s Joe Lunn points to the work done with Tourism New Zealand and outlines how brands can rethink the use of technology and shift the focus to meaningful engagement with consumers.
Case Study
•
SABRE Awards, IN2, North America, Lean Marketing, 2020
Visit Finland, a tourism brand, launched a partnership with clothing retailer Anthropologie to create a social media and influencer campaign that showcased the ease of travelling from the US to Finland.
Case Study
•
SABRE Awards, IN2, North America, Best Use of Photo Networks, 2020
The Jackson Hole Travel & Tourism Board sought to help alleviate the unintended harm done by geotagging and create a national conversation about how to address this issue in the US via social media.
Article
•
Research on WARC, January 2020
The reign of Big Tech is coming to an end and as we look at the year ahead, 2020 will see irresponsible companies and figureheads being held accountable for wider social and environmental issues.
Article
•
Research on WARC, December 2019
Looks at how travel brands are using data-driven marketing to achieve peak personalisation.
Article
•
Low Lai Chow, Event Reports, Web in Travel (WiT), October 2019
Younger Chinese travelers have very different travel behaviours to their older counterparts.
Article
•
Tahaab Rais, Admap, December 2019
The Hajj pilgrimage to Mecca in Saudi Arabia is considered a pivotal moment in a Muslim’s life.
Case Study
•
Hearts & Science Montreal, WARC Media Awards, Entrant, Best Use of Data, 2019
Canadian tourist board Tourisme Québec used an SEM strategy to increase Québec's visibility on search engines and grow interest in the state as a tourist destination.
Case Study
•
Luke Brown, Angela Smith, WARC Media Awards, Silver, Best Use of Data, 2019
Tourism board Tourism Central Coast created an integrated campaign driven by data-insights, to change traveller perceptions of the Central Coast, in New South Wales, Australia.
Case Study
•
Hearts & Science Montreal, WARC Media Awards, Entrant, Effective Channel Integration, 2019
Tourism Quebec harnessed the power of data to inspire travellers from abroad to visit the province.
Case Study
•
MMA Smarties, Bronze, North America, 2019
Travel Texas created custom 360-degree video mobile units to drive engagement and persuade Gen X and millennial audiences to visit the Lone Star state.
Case Study
•
MMA Smarties, Finalist, EMEA, 2019
South African Tourism, an organisation for the promotion of tourism, launched an interactive video ad campaign that successfully increased the number of visitors to South Africa.
Case Study
•
SABRE Awards, LATAM, Geographic, Gold , 2019
Fundacion Tropicalia, a company that designs and implements programs for the local community in the Dominican Republic, launched a multi-platform media and public relations campaign to promote its summer day-camp for vulnerable girls.
Case Study
•
Account Planning Group - (UK), Entrant, 2019
Tourism Ireland, a marketing body responsible for marketing the island of Ireland overseas, rebranded the country as Game of Thrones Territory, which led to a 51% increase in visitors.
Case Study
•
Jay Chiat Strategic Excellence Awards, Bronze, Global Strategy, 2019
The Indian Ministry of Tourism, the Indian government’s ministry for tourism, encouraged tourists to spend more time exploring India by launching a series of online TVCs based on unique Indian experiences.
News
•
15 October 2019
With China a crucial market for global luxury, brands and retailers need to be alert to shifts in consumer behaviour; Jing Daily identified several trends from the recent Golden Week holiday.
Case Study
•
Jay Chiat Strategic Excellence Awards, Silver, Regional Strategy, 2019
Jackson Hole Travel and Tourism Board, a tourism operator for Jackson Hole in Wyoming, launched the Keep Jackson Hole Wild campaign in the US to encourage sustainable tourism in the area.
News
•
14 October 2019
Travel technology company Amadeus has launched its advertising platform travel audience in Asia Pacific, which is aimed at helping advertisers reach consumers in the largest and fastest growing travel market in the world.
