Article
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Tahaab Rais, Admap, December 2019
The Hajj pilgrimage to Mecca in Saudi Arabia is considered a pivotal moment in a Muslim’s life.
Case Study
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Luke Brown, Angela Smith, WARC Media Awards, Shortlisted, Best Use of Data, 2019
Tourism board Tourism Central Coast created an integrated campaign driven by data-insights, to change traveller perceptions of the Central Coast, in New South Wales, Australia.
Case Study
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MMA Smarties, Bronze, North America, 2019
Travel Texas created custom 360-degree video mobile units to drive engagement and persuade Gen X and millennial audiences to visit the Lone Star state.
Case Study
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SABRE Awards, LATAM, Geographic, Gold , 2019
Fundacion Tropicalia, a company that designs and implements programs for the local community in the Dominican Republic, launched a multi-platform media and public relations campaign to promote its summer day-camp for vulnerable girls.
Case Study
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Account Planning Group - (UK), Entrant, 2019
Tourism Ireland, a marketing body responsible for marketing the island of Ireland overseas, rebranded the country as Game of Thrones Territory, which led to a 51% increase in visitors.
Case Study
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Jay Chiat Strategic Excellence Awards, Bronze, Global Strategy, 2019
The Indian Ministry of Tourism, the Indian government’s ministry for tourism, encouraged tourists to spend more time exploring India by launching a series of online TVCs based on unique Indian experiences.
News
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15 October 2019
With China a crucial market for global luxury, brands and retailers need to be alert to shifts in consumer behaviour; Jing Daily identified several trends from the recent Golden Week holiday.
Case Study
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Jay Chiat Strategic Excellence Awards, Silver, Regional Strategy, 2019
Jackson Hole Travel and Tourism Board, a tourism operator for Jackson Hole in Wyoming, launched the Keep Jackson Hole Wild campaign in the US to encourage sustainable tourism in the area.
News
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14 October 2019
Travel technology company Amadeus has launched its advertising platform travel audience in Asia Pacific, which is aimed at helping advertisers reach consumers in the largest and fastest growing travel market in the world.
Article
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Research on WARC, October 2019
Analyses tourism in Singapore and advises marketers on the best way to engage visitors to Singapore.
News
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01 October 2019
The continuing protests in Hong Kong are having an adverse effect on tourism and city centre retailers and restaurants, signalling a disappointing National Day golden week holiday, but spending on food delivery has soared as people stay at home.
Case Study
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SABRE Awards, Asia-Pacific, Greater China, Gold, 2019
The Vienna Tourist Board launched a campaign in which a Chinese artist experienced the art of Vienna, encouraging Chinese consumers to travel to Vienna.
Case Study
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Siddhartha Dutt, WARC Prize for Asian Strategy, Entrant, 2019
Incredible India, the international tourism campaign maintained by its government, expanded tourist interest in India by predominantly targeting millennials from the US and UK.
Case Study
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Ronald Lee, WARC Prize for Asian Strategy, Entrant, 2019
Hong Kong Tourism Board (HKTB) used an online campaign focused on local knowledge to boost its social presence and increase its relevance to travellers.
Case Study
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Tammi Seng, Felicia Ong, WARC Prize for Asian Strategy, Shortlisted, 2019
The Singapore Tourism Board used an integrated approach based around passions to launch a global platform to attract leisure visitors to the island state.
Case Study
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Elissa Wong, WARC Prize for Asian Strategy, Entrant, 2019
The Singapore Tourism Board employed a multi-faceted campaign, based on a 1990s TV drama, to convince Singaporeans that travelling without insurance was risky.
Case Study
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The Communications Council, Silver, Australian Effie Awards, 2019
Ipswich City Council, increased domestic overnight visits in the Australian city by aligning with Google Maps to map its visitor precincts and highlights.
Case Study
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The Communications Council, Bronze, Australian Effie Awards, 2019
Tourism Central Coast, a tourism operator for the Central Coast in New South Wales, increased visits to the Coast by launching a series of TVCs that used a snow dome device to show little adventures.
News
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21 June 2019
When your media budget is small, there’s a greater risk in shunning innovation and creativity than in doing something big and bold, according to the man behind Tourism Australia’s award-winning Son of Crocodile Dundee campaign.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Graubünden Tourism, a tourism information centre in Switzerland, used a PR stunt to raise interest for Berg'n and increase tourism to the area.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
The Tennessee Department of Tourist Development, a state agency, installed Colorblind Viewers in its parks to help people see fall colors for the first time, generating more than 662 million earned impressions.
Case Study
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Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2019
Government agency Tourism Australia mimicked a Hollywood film campaign to shift perceptions and attract US high-value travellers.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
New museum Louvre Abu Dhabi took its famous artworks to the people to generate brand love and increase footfall.
Case Study
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Case Studies on WARC, Winner, Travel & Tourism, 2019
Ministry of Tourism India, a branch of government in India, increased consideration of India as a travel destination by seeking out the interests of its premium APAC and EMEA audience.
Case Study
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SABRE Awards, EMEA, Multicultural Marketing, Gold, 2019
Tourism body, Visit Oslo, invited gay people from not-so-gay-friendly countries, to join the Oslo Pride Parade and position the city as a safe one for LGBQT+ visitors.
