E-commerce has grown under lockdown and media spending from FMCG companies such as Unilever is adjusting accordingly. The growth in online shopping is widely seen as an acceleration of a trend that was already firmly under way and few believe ...
Lockdown in India changed many things about daily life, but one outlier trend that might just be here to stay is one of self-reliance and is an emerging space that savvy brands can capture, argues Grashima Sahni.
As more brands pivot to online retail during COVID-19, it’s important to get the right structure within the business internally to ensure success; brands need to take a modular approach when looking at a model for growth in e-commerce, says OMG ...
The 2020 upfronts were already shaping up to be unpredictable, given COVID-driven uncertainties around content availability and changes in viewing patterns, and now Procter & Gamble has added another twist, as it’s reported to be striking deals ...
Procter & Gamble, the consumer-packaged goods manufacturer, is following a holistic roadmap for racial equality as it seeks to enhance diversity within its own four walls and across the media ecosystem.
FMCG giant Procter & Gamble, sportswear firm Nike and automaker Volkswagen have been named the top three brand marketers of the decade by Cannes Lions, in recognition of the world’s largest advertiser’s sustained creative performance.
Substantial change to people’s shopping habits, such as surging e-commerce and home delivery, has been one of the consequences of COVID-19 and now some FMCG brands are stepping up their efforts to sell directly to consumers.
India has recorded the sharpest surge in e-commerce adoption across multiple categories compared to other markets, including China, Brazil, Indonesia, Thailand and the Philippines, according to a study by Facebook India and Boston Consulting Group.
Procter & Gamble, the consumer-packaged goods manufacturer, is seeking to maintain its focus on consumer insight and brand building in response to COVID-19, and the financial challenges that are likely to follow.
This report summarises the latest research from WARC's Data platform, with a focus on new advertising investment forecasts by product category, which are exclusive to WARC Data clients. Key findings include:
This report summarises the latest research from WARC's Data platform, with a focus on new net advertising investment data by product category, which are exclusive to WARC Data clients from 1st October. Key findings include: