Toiletries & cosmetics

Article • Euromonitor Profiles, June 2019

This Company Profile from Euromonitor provides key details and analysis of Mary Kay Inc.

Are Korean cosmetics losing their allure for Chinese consumers?

News • 20 June 2019

Chinese consumers may be falling out of love with Korean beauty products, as local brands and Japanese products make in-roads into the sector.

The world's best FMCG campaigns and companies 2019

Rankings • Rankings Articles, May 2019

Looks into which FMCG campaigns, along with the agencies that have worked on FMCG campaigns, have performed best over the past year.

Fair & Lovely: Beauty Hub

Case Study • Mikhal Anindita, Putri Rachiemnys, WARC Awards, Entrant, Effective Content Strategy, 2019

Skincare brand Fair & Lovely (FAL) used content, TV and OOH ads to connect with women in rural Indonesia.

Pond's: #LetsClay

Case Study • Jerika Vilan, Alexandra Marie Santos, Martin Laurel, WARC Awards, Entrant, Effective Content Strategy, 2019

Skincare brand Pond's courted millennials and Gen Z consumers with a digital and PR campaign to launch its clay cleanser range and start a new beauty trend in the Philippines.

FANCL: Say No to Preservatives

Case Study • Peggy Hsieh, Hope Tseng, Peggy Chen, WARC Awards, Entrant, Effective Content Strategy, 2019

FANCL, a skincare brand, used social media to promote its products as preservative free in Taiwan and increase sales.

Clean & Clear: Teen skin? Always on teens' minds!

Case Study • Toru Jhaveri, Natasha Bohra, Nandan Majumdar, WARC Awards, Entrant, Effective Use of Brand Purpose, 2019

India's premier teen skin care brand, Clean & Clear, used a disruptive on- and offline campaign to grab the attention of teens, and win over both potential entrants and existing users.

Dove Skin Cleansing: Content innovation via precision marketing

Case Study • Lorena Leonen, WARC Awards, Entrant, Effective Innovation, 2019

Dove Skin developed a data-driven campaign to transform its marketing efforts, increase relevance among consumers and drive sales in the Philippines.

Mapping brand similarities: Comparing consumer online comments versus survey data

Research Paper • Marco Vriens, Song Chen and Chad Vidden, International Journal of Market Research, Vol. 61, No. 2, 2019, pp. 130-139

Online consumer behavior has become a valuable and viable source of consumer insights. Consumer comments in online forums, or discussion groups, have proven useful as a source to extract brand similarity data from.

SK-II: The Marriage Market Takeover: How giving ‘leftover’ women in China a voice transformed a luxury skin care brand

Rankings • WARC Effective 100, 2019

SK-II, the Japanese luxury skincare brand owned by P&G, gave a voice to the 'leftover women' of China, and opened a dialogue around the societal standards placed on women.

Neutrogena finds the beauty in product personalization

Article • Stephen Whiteside, Event Reports, CES 2019, January 2019

Neutrogena, the beauty brand owned by Johnson & Johnson, is using personalization as a means to provide innovative products and build deeper ties with its customers.

P&G expands its multicultural portfolio

News • 14 December 2018

Procter & Gamble, the FMCG giant, has taken a significant step to expand its multicultural personal care business by acquiring Walker & Co., a start-up that specialises in razors, lotions and shampoos targeted at African-Americans.

Pond's: Re-writing the influencer playbook

Case Study • Mikhal Anindita, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2018

Beauty brand Pond's used an influencer strategy to launch a new skincare product in Indonesia.

Neutrogena: One Wipe Away

Case Study • MMA Smarties, Finalist, LATAM, 2018

Neutrogena, a brand of skin care, hair care and cosmetics, increased sales and purchase intent of its makeup wipes in Argentina by launching bad makeup tutorials to show how Neutrogena's wipes could help.

Vaseline: Purple – The Non-Human Data Scientist

Case Study • Rituparna Dasgupta, Vineet Nair, Mahendra Upadhyay, WARC Media Awards, Shortlisted, Effective Use of Tech, 2018

Vaseline, the body care brand, created an AI-driven data analysis tool to anticipate drops in spontaneous awareness in India and identify the causes.

Pond's: Taking the train tracks more travelled

Case Study • Mikhal Anindita, WARC Media Awards, Shortlisted, Effective Channel Integration, 2018

Pond's, the leading facial skin care brand, increased market share in Indonesia by launching a campaign that educated Indonesian women about the hidden dangers of pollution during their daily train commute.

Natura Cosméticos SA (Toiletries & Cosmetics)

Article • Euromonitor Profiles, November 2018

This Company Profile from Euromonitor provides key details and analysis of Natura Cosméticos SA.

Neutrogena: #NeutrogenaToTheRescue

Case Study • Verónica Vega, Tatiana Moreno, Mariana Diaz, Marcelo Pini, WARC Media Awards, Shortlisted, Best Use of Data, 2018

Neutrogena, the personal care brand, tapped into online beauty tutorials to improve top-of-mind awareness of its facial wipes among Argentinian consumers.

Bajaj Nomarks: The real marks specialist

Case Study • Karina Sudarsan, Siraj Cotecha, WARC Prize for Asian Strategy, Entrant, 2018

Indian anti-marks cream Bajaj Nomarks used an unconventional skincare ad campaign to drive sales and increase market share.

Skin care in Asia Pacific

Article • Euromonitor Strategy Briefings, October 2018

A regional overview of skin care in Asia Pacific, including leading companies and brands, forecast projections and country snapshots.

Hazeline: Bring out the glow in you

Case Study • MMA Smarties, Finalist, Vietnam, 2018

Hazeline, a skincare brand, leveraged the popularity of TV show Glee to connect with girls in Vietnam.

Pond's: Smart Online Buddy To Your Rescue

Case Study • MMA Smarties, Silver, Indonesia, 2018

Pond’s, a skincare brand, launched a digital-first, mobile-only campaign in Indonesia to deliver the highest sales growth observed by Pond's for its flagship product during 2017.

Beiersdorf: NIVEA - Rich Media Campaign

Case Study • MMA Smarties, Finalist, Indonesia, 2018

Nivea Creme, a skin cream brand, brought hard-to-reach audiences in Vietnam closer to the brand with a gamified campaign.

Unilever: Pond's Men Face Trip of Their Lifetime

Case Study • MMA Smarties, Gold, Indonesia, 2018

Pond's Men, a men's skincare brand, increased its sales in Indonesia by launching a campaign that gave men the opportunity to win a free trip to a popular destination in Asia.

Pond's: Making Brand Impact via authenticity

Case Study • MMA Smarties, Bronze, Indonesia, 2018

Pond's, a beauty brand, launched its micellar water in Indonesia via a superior and simple yet daring approach of "authenticity".