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Toiletries & cosmetics

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L'Oréal Paris: Helping Indonesians #StandUp with mobile

Case Study • MMA Smarties, Indonesia, Silver, 2021

L'Oreal, the cosmetics brand, built a campaign to help fight street harassment in Indonesia.

L'Oréal Paris: Stand up against street harassment

Case Study • MMA Smarties, Indonesia, Silver, 2021

L'Oreal, the cosmetics brand, built a campaign to increase awareness of street harassment in Indonesia.

Pond's: Age miracle #SekarangUntukNanti

Case Study • MMA Smarties, Indonesia, Bronze, 2021

Pond's, the skincare brand, wanted to get young women to care about their skin amidst the pandemic in Indonesia.

Super premium beauty and personal care in the US

Article • Euromonitor Strategy Briefings, December 2021

A category analysis of premium beauty and personal care in the US.

Procter & Gamble Co (Toiletries and cosmetics)

Article • Euromonitor Advertiser Profiles, December 2021

This Company Profile from Euromonitor provides key details and analysis of Procter & Gamble.

L'Oréal Paris: #StandUp against street harassment

Case Study • MMA Smarties, APAC, Bronze, 2021

L'Oréal Paris, a beauty brand, partnered with Hollaback!, a non-profit organisation, to launch the STAND-UP campaign in Indonesia and combat street harassment.

Eskinol: Be the star – first ever online celebrity search

Case Study • MMA Smarties, APAC, Bronze, 2021

Eskinol Naturals, a facial care brand, launched a campaign in the Philippines to build awareness, regain relevance and increase market share.

L'Oréal Paris: Chính Nữ campaign

Case Study • MMA Smarties, APAC, Gold, 2021

L'Oréal Paris Vietnam, a beauty brand, launched a campaign in Vietnam to change perceptions of women and increase awareness and relevancy.

Whoo: Discount around you

Case Study • MMA Smarties, APAC, Bronze, 2021

Whoo, a premium skin care brand, launched a campaign in Taiwan to increase footfall in its physical stores.

Dove: #CheckYourself

Case Study • MMA Smarties, Gold, X (Global), 2021

Dove, a personal care brand, launched a campaign in Sweden to educate young women about the importance of self-checking for signs of breast cancer and amplify the association between Dove and Pink Ribbon.

Where consumers shop for beauty and personal care

Article • Euromonitor Strategy Briefings, November 2021

An industry snapshot of beauty and personal care, including the impact of Coronavirus, channel shifts and future development.

Pond's: Pond's x Cosmo PinkLab – Creating fun and beautiful transformations

Case Study • Clarysse Estremadura, Veronica Valencia, WARC Media Awards, Shortlisted, Effective Channel Integration, 2021

Skincare brand, Pond's, created a virtual learning space in partnership with Cosmopolitan magazine to connect with young women during the COVID-19 lockdowns in the Philippines.

Marketing Trends For 2022: Beauty

Article • Melanie Welsh, WARC Exclusive, November 2021

Digital experiences, natural products, sustainability and wellbeing are set to be major trends in the beauty industry in 2022.

Pond's: Googly woogly wooksh

Case Study • SABRE Awards, South Asia, Gold, 2021

Pond, a skincare product brand, launched a campaign in India to make Pond's cold cream the preferred choice during winter and revive the nostalgia for its classic Googly Woogly Wooksh.

Pond's: Branded Content x Collab Ads

Case Study • Loren Saguil, Clarysse Estremadura, Veronica Valencia, WARC Awards for Asian Strategy, 2021

Skincare brand, Pond's, used influencer marketing to drive conversion amongst Gen Z and millennials in the Philippines.

Himalaya Lip Care: Walking the talk on brand purpose

Case Study • Upali Nag, Sumant Bhattacharya, WARC Awards for Asian Strategy, 2021

Lip care product, Himalaya, spread awareness about cleft lip and registered children for free treatment in India.

Eskinol: Naturally fresh beauty

Case Study • Loren Saguil, Meg Perez, WARC Awards for Asian Strategy, 2021

Facial care brand, Eskinol, used a celebrity partnership on Twitter to reach Gen Z girls immersed in pop culture in the Philippines.

Dove: Skin Cleansing Deluxe

Case Study • Glenn Revillas, Kat De Guzman, Meg Perez, WARC Awards for Asian Strategy, 2021

Personal care brand, Dove, broke through the clutter of category communications with a unique approach to ad placement in the Philippines.

Vaseline: Choose real life

Case Study • Nayantara Atal, Sumegha Rao, WARC Awards for Asian Strategy, 2021

Skincare brand, Vaseline, shifted the category narrative to increase its sales in the face of the COVID-19 lockdown in Thailand.

Eskinol: Be the star

Case Study • Loren Saguil, Meg Perez, WARC Awards for Asian Strategy, 2021

Facial care brand, Eskinol, launched the Philippines' first-ever branded online celebrity search to gain the attention of a Gen Z audience.

Pond's: Skin Advisor Live

Case Study • Loren Saguil, Clarysse Estremadura, Veronica Valencia, WARC Awards for Asian Strategy, 2021

Skincare brand, Pond's, used an AI-powered chatbot to offer consumers in-home skin advice during COVID-19 in the Philippines.

MELÉ: A Scientific Breakthrough -The Magic of Melanin-Rich Skin

Case Study • APG (UK), Entrant, 2021

MELÉ, a skincare brand, launched a campaign in the USA to drive awareness of a new skincare brand which is designed for melanin-rich skin.

How Dove found beauty in the time of COVID-19

Case Study • APG (UK), Entrant, 2021

Dove, a personal care brand, made a $7.5 million global commitment and launched a worldwide campaign to support frontline healthcare workers during the COVID-19 pandemic.

Clarins: Love for city guardian, protect her against the sun

Case Study • SABRE Awards, APAC In2, Best Use of Asian Social Platforms, 2021

Clarins, the beauty brand, launched a campaign to show care and appreciation to female workers in China.

POND’S Men: White boost #MukaCerahPantangNyerah

Case Study • YouTube Works for Brands, Indonesia, Best Creative Personalization, 2021

Pond’s men, a men’s skincare brand, increased sales in Indonesia by launching a humorous YouTube video that presented daily challenges thrown at men and the need for its cleanser to keep their faces bright.

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
What’s working in luxury

Article • WARC Category Intelligence, April 2021

Global strategies, campaign updates and trends in the luxury category.
Procter & Gamble outlines new consumer habits that will survive the pandemic

Article • Stephen Whiteside, WARC Exclusive, January 2021

Procter & Gamble, the consumer packaged goods manufacturer, believes that a variety of habits that have taken root during the COVID-19 pandemic will have long-term staying power.
What's working in cosmetics and beauty aids

Article • WARC Category Intelligence, July 2019

Global strategies, campaign updates and trends in the cosmetics and beauty aids category.
From sustainability to purpose in beauty

Article • Euromonitor , Research on WARC, March, 2021

As consumer awareness of social and environmental issues increases, steps to improve the beauty industry’s environmental footprint are progressing at a faster pace.
Wellness redefined: Fostering wellbeing through digitalisation and technology

Article • Euromonitor Strategy Briefings, February 2021

Examines the intrinsic link between digitalisation and technology and the evolution of wellness.