LONDON: The effectiveness of influencers can be difficult to quantify but many marketers in the beauty category believe that they will become increasingly important, especially when engaging younger audiences.
AUSTIN, TX: Artificial intelligence (AI) has the promise to help marketers work faster, smarter and at scale, according to Rachel Weiss, VP of innovation and entrepreneurship at L'Oréal, the beauty company.
PALM DESERT, CA: Glossier, the beauty brand, believes values such as “belonging” and “community” are far more powerful than the “negging” – or deliberately undermining the confidence of women – that ...
SABRE Awards, Best In Marketing Technology, In2, 2018
W2O, a holding company that operates three marketing and communications firms, created its 'Socialgraphic' technology to better understand audiences on social media and develop more targeted content for US audiences.
SHANGHAI: Skincare communication in China was a sea of sameness, but the Swedish agency behind SK-II’s Marriage Market Takeover campaign leveraged its outside perspective to redefine category norms, a strategist on the award-winning campaign ...
Euromonitor Strategy Briefings, January 2017
This paper outlines the findings from Euromonitor International's Beauty survey, which drew from 1000 online consumers in 20 markets and concludes that the diversity of global beauty routines creates expansion opportunities.
Marie Maurer, Institute of Practitioners in Advertising, Silver, Best Dedication to Effectiveness - Unilever (The Simon Broadbent Prize), Best Commercial Effectiveness for Good (President's Prize), IPA Effectiveness Awards, 2016
This case study shows how Dove, a personal care brand, successfully translated a brand purpose campaign in the US into a sales increase.
Euromonitor Strategy Briefings, April 2016
This report discusses the future of the global luxury goods industry, including changes in key markets, the impact of luxury wearables and how brands are looking for more meaningful 'luxury experiences'.