Toiletries & cosmetics

News • 14 December 2018

Procter & Gamble, the FMCG giant, has taken a significant step to expand its multicultural personal care business by acquiring Walker & Co., a start-up that specialises in razors, lotions and shampoos targeted at African-Americans.

Pond's: Re-writing the influencer playbook

Case Study • Mikhal Anindita, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2018

Beauty brand Pond's used an influencer strategy to launch a new skincare product in Indonesia.

Neutrogena: One Wipe Away

Case Study • MMA Smarties, Finalist, LATAM, 2018

Neutrogena, a brand of skin care, hair care and cosmetics, increased sales and purchase intent of its makeup wipes in Argentina by launching bad makeup tutorials to show how Neutrogena's wipes could help.

Vaseline: Purple – The Non-Human Data Scientist

Case Study • Rituparna Dasgupta, Vineet Nair, Mahendra Upadhyay, WARC Media Awards, Shortlisted, Effective Use of Tech, 2018

Vaseline, the body care brand, created an AI-driven data analysis tool to anticipate drops in spontaneous awareness in India and identify the causes.

Pond's: Taking the train tracks more travelled

Case Study • Mikhal Anindita, WARC Media Awards, Shortlisted, Effective Channel Integration, 2018

Pond's, the leading facial skin care brand, increased market share in Indonesia by launching a campaign that educated Indonesian women about the hidden dangers of pollution during their daily train commute.

Natura Cosméticos SA (Toiletries & Cosmetics)

Article • Euromonitor Profiles, November 2018

This Company Profile from Euromonitor provides key details and analysis of Natura Cosméticos SA.

Neutrogena: #NeutrogenaToTheRescue

Case Study • Verónica Vega, Tatiana Moreno, Mariana Diaz, Marcelo Pini, WARC Media Awards, Shortlisted, Best Use of Data, 2018

Neutrogena, the personal care brand, tapped into online beauty tutorials to improve top-of-mind awareness of its facial wipes among Argentinian consumers.

Bajaj Nomarks: The real marks specialist

Case Study • Karina Sudarsan, Siraj Cotecha, WARC Prize for Asian Strategy, Entrant, 2018

Indian anti-marks cream Bajaj Nomarks used an unconventional skincare ad campaign to drive sales and increase market share.

Skin care in Asia Pacific

Article • Euromonitor Strategy Briefings, October 2018

A regional overview of skin care in Asia Pacific, including leading companies and brands, forecast projections and country snapshots.

Hazeline: Bring out the glow in you

Case Study • MMA Smarties, Finalist, Vietnam, 2018

Hazeline, a skincare brand, leveraged the popularity of TV show Glee to connect with girls in Vietnam.

SK-II: The Marriage Market Takeover: How giving ‘leftover’ women in China a voice transformed a luxury skin care brand

Case Study • My Troedsson, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2018

SK-II, the Japanese luxury skincare brand owned by P&G, decided to give a voice to the 'leftover women' of China.

Nivea: Flipkart Ads

Case Study • MMA Smarties, Finalist, India, 2018

Nivea, a personal care brand, promoted its new product range for men in India by partnering with Flipkart, an Indian e-commerce company, to introduce a pre-order feature in association with football team Real Madrid.

How Glossier crowdsources success

Article • Reed Karaim, Event Reports, Shop.org, September 2018

Glossier, the beauty company, has demonstrated how digital media can be used for everything from building an audience of brand fans to co-creating innovative products.

L'Oreal boosts sales 44% by rethinking category tropes

News • 14 September 2018

SYDNEY: Cosmetics brand L’Oréal boosted Australian sales of its Revitalift Laser X3 cream by 44% by rethinking the category’s age ‘before and after’ marketing technique, which often fails to achieve cut-through in the ...

Aveeno: Data-Driven Masterbrand

Case Study • Case Studies on WARC, 2017

Personal care brand Aveeno used a data strategy to deliver addressable creative encouraging consumers to explore its product line in the US.

Estée Lauder taps 'micro-storytelling'

News • 13 September 2018

NEW YORK: Estée Lauder, the beauty company, has successfully engaged consumers by using “micro-storytelling” to advance a range of narratives in support of its brands.

How L’Oréal boosted sales 44% in Australia with one campaign

Article • Brooke Hemphill, WARC Exclusive, September 2018

Cosmetics brand L’Oréal boosted Australian sales of its Revitalift Laser X3 cream by 44%, by rethinking the traditional ‘before and after’ shots.

Chando wins top APAC SABRE Award

News • 12 September 2018

SINGAPORE: Chando, a Chinese skincare brand, has taken the Platinum SABRE for Best In Show at the 2018 APAC SABRE Awards, which were celebrated at an event on Tuesday evening.

SK-II: #ChangeDestiny I Never Expire campaign

Case Study • SABRE Awards, Gold, APAC, Fashion & Beauty, 2018

SK-II, a luxury skincare brand, created a new campaign 'The Expiry Date' and turned the proverbial expiration date many Chinese women feel like they have into a real one.

ALA Group Company: Chando beautiful surgery lines campaign

Case Study • SABRE Awards, Platinum Award for Best in Show, APAC, 2018

Chando, a Chinese skincare brand, chose to inspire Chinese women with the real meaning behind Mother's Day.

Johnson & Johnson: Dr.Ci:Labo and the Puru Puru Movement

Case Study • SABRE Awards, Gold, APAC, Integrated Marketing, 2018

Pharmaceutical company Johnson & Johnson increased awareness and sales of its new skincare brand Dr.Ci:Labo in China, Taiwan and Hong Kong by launching influencer events and experiential workshops to spread the word about its benefits.

Johnson & Johnson: Diversity and Inclusion

Case Study • SABRE Awards, Gold, APAC, Employer Branding, 2018

Johnson & Johnson (J&J), a medical devices, pharmaceutical and consumer goods company, introduced more inclusive policies to enable its employees in India to continue working after having a child.

World market for beauty and personal care

Article • Euromonitor Strategy Briefings, August 2018

A global outlook on the beauty and personal care market, including the leading companies and brands, key trends shaping beauty and personal care, and market snapshots.

Estée Lauder finds the beauty in voice technology

Article • Stephen Whiteside, Event Reports, CommerceNext, July 2018

Estée Lauder, the beauty company, partnered with Google on a voice-led marketing program for its Advanced Night Repair anti-aging product.

Estée Lauder embraces “micro-storytelling” to deepen consumer connections

Article • Stephen Whiteside, Event Reports, CommerceNext, July 2018

Estée Lauder, the beauty company, is using an approach called “micro-storytelling” to engage consumers.