Toiletries & cosmetics

Olay tackles a deeply-felt issue by telling Chinese women to be 'Fearless of Age'

Case Study • Jenny Chan, Case Studies on WARC, ROI Festival, October 2019

Olay kicked off a social discussion on age-related taboos and judgment facing older women and urged females to instead pursue their dreams without prejudice.

Beauty disruptor series: Innovation in Americas

Article • Euromonitor Strategy Briefings, December 2019

Explores the framework for disruption in the context of emerging beauty and personal care brands in the Americas.

Procter & Gamble Co (Toiletries and cosmetics)

Article • Euromonitor Profiles, November 2019

This Company Profile from Euromonitor provides key details and analysis of Procter & Gamble.

Dove’s “Project #ShowUs” drives change in beauty depictions across ads and media

Article • Stephen Whiteside, Event Reports, 4A's Strategy Festival, October 2019

Dove, the beauty line, used its “Project #ShowUs” campaign to provide stock images that embrace female beauty in all its forms.

Neutrogena: A moisturizer for those who never stop

Case Study • Agustina Saggese, Alita Pereyra, WARC Media Awards, Shortlisted, Best Use of Data, 2019

Skincare brand Neutrogena used an innovative programmatic campaign to drive awareness and trial of its new Hydro Boost product in Argentina.

Pond's: Mineral Clay Facial Foam

Case Study • Eugenia Teo, WARC Media Awards, Entrant, Best Use of Data, 2019

To set itself apart in Indonesia's congested skincare market, award-winning skincare product maker Pond's launched a unique clay facial wash.

Pond's X Maudy Ayunda

Case Study • Avitasya Febryani, Fadila Hafsah, Mikhal Anindita, WARC Media Awards, Entrant, Best Use of Data, 2019

Skincare brand Pond's took a precision-marketing approach to support an influencer partnership, in a bid to revamp its image to halt declining market share among young women in Indonesia.

Nivea: Sentuhan Ibu – A Mother’s Touch

Case Study • Rahul Divay, WARC Media Awards, Entrant, Effective Channel Integration, 2019

Skincare brand Nivea developed an integrated campaign to re-establish Nivea Creme as the market leader in Indonesia's all-purpose cream (APC) category.

Natura Cosméticos SA (Toiletries & Cosmetics)

Article • Euromonitor Profiles, October 2019

This Company Profile from Euromonitor provides key details and analysis of Natura Cosméticos SA.

Unilever: Love beauty and planet feat. Flarie

Case Study • MMA Smarties, Finalist, EMEA, 2019

Love Beauty and Planet (LPB), a cosmetics brand, partnered with a mobile gaming app in order to gamify Swedish consumers' first contact with the brand and thus grow its sales and brand awareness.

E45: The Beauty of Simplicity

Case Study • Account Planning Group - (UK), Entrant, 2019

E45, a skincare brand, reversed its declining sales by reframing the brands' simplicity, making it more emotionally engaging for consumers in the UK.

Lubriderm: Swimming against the current

Case Study • MMA Smarties, Finalist, LATAM, 2019

Lubriderm, a personal care brand, launched a 360 campaign that engaged Columbian consumers across traditional and social media platforms, teaching them about its products, thus increasing sales and brand awareness.

Neutrogena: Find the Beauty

Case Study • MMA Smarties, Finalist, LATAM, 2019

Neutrogena, a skincare brand, increased sales in Brazil by developing a series of video skincare routine tutorials presented by influencers, during Carnival season.

P&G Olay: Olay Women's Day 2019

Case Study • SABRE Awards, Asia-Pacific, Fashion & Beauty, Gold, 2019

Olay, a skincare brand, created a campaign for Women’s Day that showed age as a series of fearless stories to encourage brand interest.

Clean & Clear: Teen skin? Always on teens' minds!

Case Study • Toru Jhaveri, Natasha Bohra, Nandan Majumdar, WARC Prize for Asian Strategy, Entrant, 2019

India's premier teen skin care brand, Clean & Clear, used a disruptive on- and offline campaign to grab the attention of teens, and win over both potential entrants and existing users.

Pond's Men: Bodybuilder

Case Study • Nayantara Atal, Sumegha Rao, Benoit Wiesser, WARC Prize for Asian Strategy, Bronze and Research Excellence Special Award, 2019

Skincare challenger brand Pond's Men leveraged a new way of thinking to shake up a tired category and reverse declining sales in Indonesia.

The key to Gen Z shoppers? Offline experiences with digital touches

News • 23 August 2019

Gen Z may be the first generation of digital natives, but insight from AS Watson Group shows that in the beauty category they predominantly prefer in-store shopping.

L'Oréal taps China for omnichannel lessons

News • 20 August 2019

China represents the future of commerce, according to the chief digital officer at L’Oréal China: it’s a place where brands can learn, experiment and grow in the omnichannel space.

China transforms L’Oreal’s omnichannel approach to beauty

Article • Anna Hamill, Event Reports, Vivatech, May 2019

L’Oreal Group is the market leader for digital beauty in China, where its approach is offering lessons for the rest of the category.

Bio Oil: #UnstretchedJourney

Case Study • SABRE Awards, South Asia, Superior Achievement in Measurement and Evaluation, 2019

Bio-Oil, a scar and stretchmark product, told the pregnancy experiences of Indian celebrity mothers, and the support that made sure they had an #Unstretched Journey, which led to a sales increase in India.

YouGov Ad of the Month – US: Coppertone

Opinion • BrandIndex, July 2019

This month, the brand with the highest uplift in Ad Awareness in the US is suncare brand Coppertone. Coppertone is heating up its advertising strategy for the summer season with social media partnerships that highlight its shimmery sunscreen Coppertone Glow.

Mary Kay Inc (Beauty and Personal Care)

Article • Euromonitor Profiles, June 2019

This Company Profile from Euromonitor provides key details and analysis of Mary Kay Inc.

Are Korean cosmetics losing their allure for Chinese consumers?

News • 20 June 2019

Chinese consumers may be falling out of love with Korean beauty products, as local brands and Japanese products make in-roads into the sector.

The world's best FMCG campaigns and companies 2019

Rankings • Rankings Articles, May 2019

Looks into which FMCG campaigns, along with the agencies that have worked on FMCG campaigns, have performed best over the past year.

Fair & Lovely: Beauty Hub

Case Study • Mikhal Anindita, Putri Rachiemnys, WARC Awards, Entrant, Effective Content Strategy, 2019

Skincare brand Fair & Lovely (FAL) used content, TV and OOH ads to connect with women in rural Indonesia.