Toiletries & cosmetics

Article • Euromonitor Strategy Briefings, August 2019

A regional overview of hair care in Asia Pacific with an analysis of leading companies and brands, in addition to country snapshots and forecasts for the future of the category.

What's working in hair care

Article • WARC Category Intelligence, August 2019

Global strategies, campaign updates and trends in the hair care category.

Hair care in the US

Article • Euromonitor Strategy Briefings, June 2019

Offers a category analysis of hair care in the US, including company profiles, market data and key trends and developments.

Sunsilk: Hair Talk

Rankings • WARC Effective 100, 2020

Sunsilk, a haircare brand, connected with its millennial audience in Thailand thanks to a viral film which prompted the brand's 13.1% growth.

Pantene: Blend-In

Rankings • WARC Media 100, 2020

Hair care brand Pantene rejuvenated its Beautiful Lengths programme in Israel by showing people the value of a normal life.

Head & Shoulders: Helmet Hijack

Rankings • WARC Media 100, 2020

Shampoo brand Head & Shoulders drove sales in Vietnam by confronting people with the reality of dandruff.

Competitor strategies in beauty and personal care

Article • Euromonitor Profiles, February 2020

Analyses the beauty and personal care market, including a competitive environment overview, incubators and accelerators and future strategies.

YouGov Ad of the Month – UAE: Sunsilk

Opinion • BrandIndex, January 2020

Hair care brand Sunsilk achieved the biggest uplift in Ad Awareness in the UAE in December. Sunsilk’s ‘Rethink Pink’ campaign has struck a chord with UAE residents, especially women.

Beauty disruptor series: Innovation in Americas

Article • Euromonitor Strategy Briefings, December 2019

Explores the framework for disruption in the context of emerging beauty and personal care brands in the Americas.

L'Oréal Matrix: Club Matrix – A category defining programme

Case Study • Data and Marketing Association, Silver, 2019

L'Oreal Matrix, a haircare brand, built better relationships with salons in the UK by launching a platform that connected stylists and showcased new products.

Procter & Gamble Co (Toiletries and cosmetics)

Article • Euromonitor Profiles, November 2019

This Company Profile from Euromonitor provides key details and analysis of Procter & Gamble.

Dove’s “Project #ShowUs” drives change in beauty depictions across ads and media

Article • Stephen Whiteside, Event Reports, 4A's Strategy Festival, October 2019

Dove, the beauty line, used its “Project #ShowUs” campaign to provide stock images that embrace female beauty in all its forms.

Clear Men: We know when you're going to say cheers next

Case Study • Ha Tran, Jamie Wang, Thanh Vo, Soumya Ranjan Panda, WARC Media Awards, Entrant, Effective Use of Tech, 2019

Shampoo brand Clear Men created a variant with beer as key ingredient to appeal to men in Vietnam and promoted it programmatically via online display, video and social media ads.

Clear Men: Data Driven Emotion Mapping

Case Study • Soumya Ranjan Panda, Ha Tran, WARC Media Awards, Entrant, Best Use of Data, 2019

Shampoo brand Clear Men conducted a TV, digital and out-of-home campaign, #BeYourOwnChampion, built around the 2018 FIFA World Cup, to connect with men in Vietnam.

TRESemmé: E-Com Detox

Case Study • Ha Tran, Soumya Ranjan Panda, WARC Media Awards, Shortlisted, Effective Use of Tech, 2019

Haircare brand TRESemmé created a dynamic e-commerce campaign to maximise awareness and trial of its new Salon Detox variant in Vietnam.

TRESemmé: Online to offline success

Case Study • Tricia Cruz, Kitty Faustino, Abhishek Gupta, WARC Media Awards, Shortlisted, Best Use of Data, 2019

Hair care brand TRESemmé used polygon mapping and rich-media programmatic to target fashion- and beauty-driven millennial women and launch its Detox and Nourish range in the Philippines.

Head & Shoulders: Helmet Hijack

Case Study • James Barnett, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2019

Anti-dandruff brand Head & Shoulders revved up sales in Vietnam thanks to an innovative motorbike-based action.

Clear: Shopper Pulse

Case Study • Abhishek Gupta, Kitty Faustino, Michael Alegre, Carlos Corrales, Martha Gonzalez, WARC Media Awards, Entrant, Best Use of Data, 2019

Unilever-owned dandruff shampoo Clear ran a data-led mobile campaign to carve out market share in the Philippines.

Sunsilk: Tap Tap Game

Case Study • Tricia Cruz, WARC Media Awards, Entrant, Effective Use of Tech, 2019

Sunsilk, one of Unilever's top-selling hair care products in the Philippines, wanted to amplify its marketing efforts with the primary objective of sustaining brand love among 'Sunsilk girls'.

Pantene: Blend-In

Case Study • James Barnett, WARC Media Awards, Gold and Platform Pioneer Special Award, Effective Use of Tech, 2019

Hair care brand Pantene reinvented the approach of its Beautiful Lengths programme to build hair donation momentum and reduce barriers to donating hair in Israel.

Clear Men: Clear Men Swipes All

Case Study • Anh NguyenHa, Ha Tran, Soumya Ranjan Panda, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2019

Unilever-owned shampoo brand Clear Men engaged young males and drove sales in Vietnam by sponsorship of an eSports tournament.

Dove: Be Free, Always

Case Study • Jamie Wang, Ha Mai Thu, Ha Tran, WARC Media Awards, Entrant, Effective Channel Integration, 2019

Dove increased sales of its bio-nourishing shampoo range in Vietnam with a campaign focused on unleashing a woman's bold and self-assured spirit.

Clear: Be Your Own Legend

Case Study • Eugenia Teo, WARC Media Awards, Entrant, Effective Channel Integration, 2019

Clear, a leading anti-dandruff shampoo, maximised mobile with a thematic campaign to appeal to young men and boost sales by trial in Indonesia.

Sunsilk: #Habamazing Summer

Case Study • MMA Smarties, Finalist, APAC, 2019

Haircare brand Sunsilk created an augmented reality raffle promotion to engage and establish relevance among young women in the Philippines with its Strong & Long variant.

Clear’s NBA in-game integration: Get a cool head in the game

Case Study • MMA Smarties, Finalist, APAC, 2019

Unilever's male anti-dandruff shampoo brand Clear used mobile gamification to build affinity in the basketball space and boost engagement among men in the Philippines.