Home Topics Categories Toiletries & cosmetics

Toiletries & cosmetics

Latest
Most Read

Filter by

Skin care, sun protection (362)

Toiletries & cosmetics (general) (352)

Hair care (333)

Cosmetics, beauty aids (290)

Deodorants, anti-perspirants (254)

Bath toiletries, soaps (219)

Oral health (202)

Feminine hygiene (171)

Fragrances, perfumes (159)

Baby care (144)

Shaving products (114)

Luxury toiletries & cosmetics (34)

Search in

Case Studies (249)

Articles (26)

Research Papers (20)

News (4)

Opinion (1)

Data (1)

Rankings (32)

Show only

Recommended

(9)

Videos

(141)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

Search Results Language

Category

Brand

Location

Source

333 results found

Reset Filters

Search in

Case Studies (249)

Articles (26)

Research Papers (20)

News (4)

Opinion (1)

Data (1)

Rankings (32)

Show only

Recommended

(9)

Videos

(141)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

template

Search Results Language

Industry Sector

template

Brand

template

Location

template

Source

template

333 results found

Sort by

Pantene: BrA.I.ds of Strength

Rankings • WARC Media 100, 2021

Haircare brand Pantene encouraged women in Israel to donate hair for wigs for cancer sufferers by using AI to tell women if they were eligible to donate.

Head & Shoulders: Say it Proud

Rankings • WARC Media 100, 2021

Head & Shoulders, the haircare brand, increased sales in independent shops and took over as market leader by launching a campaign based on popular mispronunciations of its name.

The most awarded work for effectiveness

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for effectiveness for 2020, compiled using our rankings methodology, but not ranked.

The most awarded work for media

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for media for 2020, compiled using our rankings methodology, but not ranked.

Pantene: The Hairy Tale

Rankings • WARC Effective 100, 2021

Hair care brand Pantene made waves in Japan by using a baby to break the taboo of social standards.

Pantene: The Hairy Tale

Case Study • WARC Cases, 2018

Hair care brand Pantene made waves in Japan by using a baby to break the taboo of social standards.

From sustainability to purpose in beauty

Article • Euromonitor , Research on WARC, March, 2021

As consumer awareness of social and environmental issues increases, steps to improve the beauty industry’s environmental footprint are progressing at a faster pace.

CLEAR Indonesia: Brave the Heat

Case Study • MMA Smarties, Bronze, Indonesia, 2020

CLEAR, a shampoo brand, used real-time and data-driven ads in Indonesia to demonstrate that CLEAR is the only shampoo needed to maintain a clear head of hair throughout the day.

Procter & Gamble: Rejoice Teman Perjalanan Hijrahmu

Case Study • MMA Smarties, Bronze, Indonesia, 2020

Rejoice, a shampoo brand owned by P&G, targeted hijab-wearing women in Indonesia with its hijab shampoo and positioned itself as a brand that understands their daily struggles.

Lifebuoy: Connecting people to spread kindness with Lifebuoy #KuatkanKebaikan

Case Study • MMA Smarties, Bronze, Indonesia, 2020

Lifebuoy Shampoo, a shampoo brand, connected families in Indonesia via SMS and invited them to send surprise videos to their loved ones.

Head & Shoulders: #MoveonBro

Case Study • MMA Smarties, Gold, Indonesia, 2020

Head & Shoulders, a shampoo brand, used blooper videos in its campaign Say it Proudly to encourage consumers in Indonesia to overcome their insecurities about pronouncing the brand's name.

디지털 고객 여정

Article • Euromonitor Strategy Briefings, December 2020

코로나19로 이머커스 이용이 증가했고, 많은 소비자가 격리 중에 디지털 채널을 시도했고 심지어 의존하게 되기도 했다.

X-Men: F1 Special Edition – Shifting F1 Dreams To Another Gear

Case Study • MMA Smarties, Silver, APAC, 2020

X-Men, a male grooming brand, built brand relevance in Vietnam and transformed the brand image from outdated machismo to a more modern notion of masculinity.

X-Men: F1 Special Edition – Mood Lifting Squad

Case Study • MMA Smarties, Bronze, APAC, 2020

X-Men, a range of personal care products for men, improved brand health by promoting the confidence-lifting benefits of its limited-edition fragrance range during the COVID-19 lockdown.

Clear: e-Sports Venture

Case Study • Kevin Ty, Tricia Cruz, Kitty Faustino, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020

Clear, the anti-dandruff shampoo, partnered the South East Asian e-sports games to overtake the previously undisputed market leader in the Philippines.

Clear: Come Back Stronger

Case Study • Jasmine Lai, Adrian Adshade, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020

Anti-dandruff brand Clear partnered with mental health professionals in Southeast Asia to inspire engagement and help young people cope with the strain of lockdown.

Clear: Abtal El Shawarea' (The Stars on the Streets)

Case Study • Tahaab Rais, Yasmin Shehab, WARC Media Awards, Gold, Effective Use of Partnerships and Sponsorships, 2020

Shampoo brand Clear boosted brand favourability and awareness through a football-centred initiative in Egypt.

Cream Silk: Hydra Fresh – Intense, Dynamic and Interactive

Case Study • Oscar Maalihan, Nathan Adriano, Tricia Cruz, Harsh Panchal, WARC Media Awards, Entrant, Effective Use of Tech, 2020

Hair conditioner brand, Cream Silk, used a tech-driven execution to address consumer concerns and drive sales of its new variant in the Philippines.

Sunsilk: #Habamazing New Looks Everyday

Case Study • Kitty Faustino, Tricia Cruz, April Lagua, WARC Media Awards, Entrant, Effective Use of Tech, 2020

Sunsilk, the shampoo brand, combined emerging AR-filter technology with a catchy hashtag to engage young women in the Philippines.

Dove: Light hair for a light day

Case Study • Thanh Vo, Ha Tran, Soumya Ranjan Panda, WARC Media Awards, Entrant, Effective Use of Tech, 2020

Dove Demi, the shampoo brand, used hypertargeted outdoor media to put the product top of mind at key moments for its young female audience in Vietnam.

Pantene: BrA.I.ds of Strength

Case Study • Gilad Kat, WARC Media Awards, Grand Prix, Effective Use of Tech, 2020

Haircare brand Pantene launched a multimedia campaign to encourage women in Israel to donate hair for wigs for cancer sufferers.

Clear Men: Swipes All – Hijacking League of Legends

Case Study • MMA Smarties, Silver, X (Global), 2020

Clear Men, a shampoo brand, leveraged the eSports platform to connect with young men in Vietnam.

Clear Men: AI31 – Hijacking Live Games

Case Study • Thanh Vo, Ha Tran, Soumya Ranjan Panda, WARC Media Awards, Bronze, Best Use of Data, 2020

Clear Men, the shampoo brand, used predictive AI technology to engage tuned-out young men in Vietnam.

Dove: The Quest to End Hair Discrimination

Case Study • Lauren Tuchalski, WARC Media Awards, Entrant, Effective Channel Integration, 2020

Beauty brand Dove ran a multi-channel campaign, targeting the Black community, in the United States to attract signatures for a petition against hair discrimination and align itself with anti-racist activism.

Head & Shoulders: Say it Proud

Case Study • James Barnett, WARC Media Awards, Gold, Effective Channel Integration, 2020

Haircare brand Head & Shoulders ran a TV, digital and radio campaign based on popular mispronunciations of its name, gaining sales and market share in Indonesia.

What's working in FMCG

Article • WARC Category Intelligence, July 2020

Global strategies, campaign updates and trends in the FMCG category.
The digital customer journey

Article • Euromonitor Strategy Briefings, December 2020

The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation.
Procter & Gamble’s strategy for COVID-19 – and playbook for the recession

Article • Stephen Whiteside, WARC Exclusive, April 2020

Procter & Gamble, the consumer-packaged goods manufacturer, is seeking to maintain its focus on consumer insight and brand building in response to COVID-19, and the financial challenges that are likely to follow.
Procter & Gamble outlines new consumer habits that will survive the pandemic

Article • Stephen Whiteside, WARC Exclusive, January 2021

Procter & Gamble, the consumer packaged goods manufacturer, believes that a variety of habits that have taken root during the COVID-19 pandemic will have long-term staying power.
Five ways Unilever is adapting in the COVID-19 era

Article • Anna Hamill, WARC Exclusive, April 2020

Unilever, the global FMCG company, is navigating the short-term COVID-19 crunch while looking ahead to new consumer behaviours and the benefits of faster consumer insights.
Global Ad Trends: FMCG and COVID-19

Data • James McDonald, Rob Clapp, WARC Data, March 2020

This report summarises the latest research from WARC's Data platform, with a focus on FMCG & COVID-19. Key findings include