Toiletries & cosmetics

Article • Euromonitor Strategy Briefings, August 2019

A regional overview of hair care in Asia Pacific with an analysis of leading companies and brands, in addition to country snapshots and forecasts for the future of the category.

What's working in hair care

Article • WARC Category Intelligence, August 2019

Global strategies, campaign updates and trends in the hair care category.

Hair care in the US

Article • Euromonitor Strategy Briefings, June 2019

Offers a category analysis of hair care in the US, including company profiles, market data and key trends and developments.

Beauty disruptor series: Innovation in Americas

Article • Euromonitor Strategy Briefings, December 2019

Explores the framework for disruption in the context of emerging beauty and personal care brands in the Americas.

Procter & Gamble Co (Toiletries and cosmetics)

Article • Euromonitor Profiles, November 2019

This Company Profile from Euromonitor provides key details and analysis of Procter & Gamble.

Dove’s “Project #ShowUs” drives change in beauty depictions across ads and media

Article • Stephen Whiteside, Event Reports, 4A's Strategy Festival, October 2019

Dove, the beauty line, used its “Project #ShowUs” campaign to provide stock images that embrace female beauty in all its forms.

Clear: Shopper Pulse

Case Study • Abhishek Gupta, Kitty Faustino, Michael Alegre, Carlos Corrales, Martha Gonzalez, WARC Media Awards, Entrant, Best Use of Data, 2019

Unilever-owned dandruff shampoo Clear ran a data-led mobile campaign to carve out market share in the Philippines.

Pantene: Blend-In

Case Study • James Barnett, WARC Media Awards, Shortlisted, Effective Use of Tech, 2019

Hair care brand Pantene reinvented the approach of its Beautiful Lengths programme to build hair donation momentum and reduce barriers to donating hair in Israel.

TRESemmé: Online to offline success

Case Study • Tricia Cruz, Kitty Faustino, Abhishek Gupta, WARC Media Awards, Shortlisted, Best Use of Data, 2019

Hair care brand TRESemmé used polygon mapping and rich-media programmatic to target fashion- and beauty-driven millennial women and launch its Detox and Nourish range in the Philippines.

Head & Shoulders: Helmet Hijack

Case Study • James Barnett, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2019

Anti-dandruff brand Head & Shoulders revved up sales in Vietnam thanks to an innovative motorbike-based action.

TRESemmé: E-Com Detox

Case Study • Ha Tran, Soumya Ranjan Panda, WARC Media Awards, Shortlisted, Effective Use of Tech, 2019

Haircare brand TRESemmé created a dynamic e-commerce campaign to maximise awareness and trial of its new Salon Detox variant in Vietnam.

Clear Men: Data Driven Emotion Mapping

Case Study • Soumya Ranjan Panda, Ha Tran, WARC Media Awards, Entrant, Best Use of Data, 2019

Shampoo brand Clear Men conducted a TV, digital and out-of-home campaign, #BeYourOwnChampion, built around the 2018 FIFA World Cup, to connect with men in Vietnam.

Dove: Be Free, Always

Case Study • Jamie Wang, Ha Mai Thu, Ha Tran, WARC Media Awards, Entrant, Effective Channel Integration, 2019

Dove increased sales of its bio-nourishing shampoo range in Vietnam with a campaign focused on unleashing a woman's bold and self-assured spirit.

Clear: Be Your Own Legend

Case Study • Eugenia Teo, WARC Media Awards, Entrant, Effective Channel Integration, 2019

Clear, a leading anti-dandruff shampoo, maximised mobile with a thematic campaign to appeal to young men and boost sales by trial in Indonesia.

World Afro Day: The most visible invisible problem

Case Study • Account Planning Group - (UK), Entrant, 2019

World Afro Day, a platform for celebrating afro hair, culture and identity, ignited a cultural conversation around afro hair in the workplace around the world.

Women's Day Marketing-Be more “selfish” and live more poetically

Case Study • SABRE Awards, Asia-Pacific, IN2, Winner, 2019

Procter & Gamble (P&G), a consumer goods corporation, launched a campaign featuring famous poet Vincent Fang that encouraged women in China to treat themselves to hair care products through poetry.

Unilever Male Grooming: Total Men – Be the Coolest Football Zombie

Case Study • Mochammad Iqbal, WARC Prize for Asian Strategy, Entrant, 2019

Unilever tapped into World Cup fever with a contextual content campaign aimed at male football fans to increase sales of its grooming products in Malaysia.

Dove Men+Care: Hair Raising OOH

Case Study • Toni Tiu, Earl Javier, Jessa Bartolabac, WARC Prize for Asian Strategy, Entrant, 2019

Dove targeted Filipino men with an experiential billboard to drive awareness of hair loss, generate talkability and boost sales of its Dove Men+Care range of hair products.

TRESemmé: E-Com Detox

Case Study • Ha Tran, WARC Prize for Asian Strategy, Entrant, 2019

Haircare brand TRESemmé created a dynamic e-commerce campaign to maximise awareness and trial of its new Salon Detox variant in Vietnam.

Livon: Challenging the norms to pave a path of success

Case Study • Nitya Pant, Priyanka Nair, Dhara Pujara, WARC Prize for Asian Strategy, Entrant, 2019

Hair serum brand Livon went from being a leader in the post-shampoo category in India to eventual stagnation, regaining momentum by redefining the space for the millennial, on-the-go consumer.

Clear Men: Be Your Own Champion

Case Study • Ha Tran, WARC Prize for Asian Strategy, Entrant, 2019

Haircare brand Clear Men used a moment-based content approach in Vietnam to strengthen its relevance to male consumers and build stronger RTBs.

Aveda India launch: An immersive brand experience

Case Study • SABRE Awards, South Asia, Fashion & Beauty, 2019

Aveda, a hair care brand, positioned its brand as the leader in the natural haircare segment in India by creating an immersive event that sent key influencers to a spa in the Siswan forest.

Head & Shoulders: Don’t let dandruff have the last word

Case Study • Ozge Arat, WARC Prize for MENA Strategy, Shortlisted, 2019

Anti-dandruff shampoo Head & Shoulders used a holistic, humorous campaign to bring its core equity, anti-dandruff, top of mind and increase sales in the MENA region.

Sunsilk: Hair Talk

Case Study • Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2019

Sunsilk, a haircare brand, connected with its millennial audience in Thailand thanks to a viral film which prompted the brand's 13.1% growth.

Eleni & Chris Salon Signature Collection

Case Study • Design Business Association, Gold, 2019

Eleni & Chris, a haircare brand, launched its salon professional range of haircare in Norway and Sweden with a branding design that reflected the contrasting personalities of its creators and Scandinavian design.