Nicholas Hulley, Nadja Lossgott, Margaux Revol, Gunn Insights, June 2018
Bodyform and Libresse, the feminine hygiene brands, launched a campaign that disrupted taboos in British culture and went on to connect with women globally through a campaign centred around an online video that showed period blood as something positive.
CHICAGO: U by Kotex Fitness, the feminine care line manufactured by Kimberly-Clark, found success by tapping into the power of influencers and integrated digital content to reach its target audience in the pre-shop phase.
Effie Worldwide, Bronze, North America Effies, 2017
This case study looks at how Always, a sanitary protection brand, created the Girl Emojis #LikeAGirl campaign, which ran in the US, Canada, Europe and Asia, to demand, and create, new non-stereotypical emojis reflecting real girls.
Rebecca Fleming, WARC Prize for Innovation, Gold and Special Award for Category Innovation, 2017
This case study describes how feminine hygiene brand Bodyform set out to own online share of voice with minimal marketing investment, by challenging taboos with a provocative film featuring sport, exercise and menstrual blood.
Euromonitor Strategy Briefings, January 2017
This paper outlines the findings from Euromonitor International's Beauty survey, which drew from 1000 online consumers in 20 markets and concludes that the diversity of global beauty routines creates expansion opportunities.
Marie Maurer, Institute of Practitioners in Advertising, Silver, Best Dedication to Effectiveness - Unilever (The Simon Broadbent Prize), Best Commercial Effectiveness for Good (President's Prize), IPA Effectiveness Awards, 2016
This case study shows how Dove, a personal care brand, successfully translated a brand purpose campaign in the US into a sales increase.
Euromonitor Strategy Briefings, April 2016
This report discusses the future of the global luxury goods industry, including changes in key markets, the impact of luxury wearables and how brands are looking for more meaningful 'luxury experiences'.