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Libresse: Liberating Our Periods 2.0 – from spiritual impact to marketing effectiveness

Case Study • SABRE Awards, APAC, Gold, 2021

Libresse, a menstrual hygiene brand, broke traditions and norms concerning periods in China with its #LiberatingOurPeriods campaign.

Libresse/Bodyform: WombStories

Case Study • APG (UK), Gold, 2021

Libresse/Bodyform, a menstrual hygiene products brand, launched a global campaign to position themselves as the brand that understands women's intimate lives and build penetration to a wider audience.

Libresse: The first menstruation themed live stream exhibition event of Libresse new product launch

Case Study • SABRE Awards, APAC In2, Best Influencer Programs Endorsements (Paid), 2021

Libresse, the feminine hygiene product brand, launched the 'Liberating Our Periods' campaign in China.

Tena: Our bodies change, but why should we?

Case Study • APG (UK), Entrant, 2021

TENA, an incontinence product brand, launched a campaign in the UK to tackle stigma by celebrating the confidence of those who refused to be ashamed of their bodies or defined by society's perceptions of ageing.

RIO Pads: India! Periods are red, not blue

Case Study • Manisha Sain, Devanshi Shah, WARC Awards for Asian Strategy, Silver, 2021

Rio Pads, a sanitary products brand, launched a campaign in India to promote its more absorbent pads and challenge taboos surrounding periods.

TENA: Our bodies change, but why should we?

Case Study • Marketing Society, The Marketing Society Awards, Winner, 2021

TENA, a brand of products for adults with incontinence, improved its brand image by tackling the stigma of bladder weakness and celebrating those who refuse to be defined by society's perceptions of ageing in the UK and Italy.

Bodyform: The team that lives fearlessly, so we can live fearless

Case Study • Marketing Society, The Marketing Society Awards, Winner, 2021

Libresse, a menstrual hygiene brand, sparked global conversations about uteruses with its international campaign #WombStories.

Stayfree: Project Free Period

Case Study • Cannes Creative Lions, Gold, Creative Strategy Lion, 2021

Stayfree, a menstrual hygiene brand, launched its Project Free Period to give sex workers in India the opportunity to develop other skills.

The Female Company: The Tampon Book - A book against tax discrimination

Case Study • Cannes Creative Lions, Bronze, Creative Strategy Lion, 2021

The Female Company, an organic period products brand, changed German law through evading higher rates of taxes with tampons by selling them in the form of books.

Essity: The Magic Triangle

Case Study • SABRE Awards, EMEA, Gold, 2021

Essity, a health and hygiene company, and its femcare brand Nuvenia, aimed to break down the barriers in Italy surrounding female intimacy.

Karo Pharma/Asan: Reclaim intimacy

Case Study • SABRE Awards, EMEA, Gold, 2021

Asan, an intimate hygiene brand, created a sex education video to show young people in Norway what real intimacy looks like.

Kotex: Sisterhood

Case Study • WARC Awards for Effectiveness, Entrant, Sustained Growth, 2021

Kotex, a menstrual hygiene product brand, increased its brand power and market share in Russia by using vKontakte, a Russian social networking service.

Kotex: Making sanitary pads the talk of the town

Case Study • WARC Awards for Effectiveness, Entrant, Customer Experience, 2021

Kotex, a menstrual hygiene product brand, launched a campaign in Vietnam to connect with Gen Z consumers.

Siempre Libre / Stayfree: One for you, one for all

Case Study • WARC Awards for Effectiveness, Entrant, Brand Purpose, 2021

Stayfree, a brand of feminine care products, partnered with a local NGO, Pro Mujer, in Argentina to help women access information and menstruation products.

Libresse: #wombstories

Case Study • WARC Awards for Effectiveness, Entrant, Brand Purpose, 2021

Libresse, a feminine hygiene product brand, launched the global #wombstories campaign to use the power of storytelling to connect with consumers.

Nuvenia: Viva la vulva

Case Study • WARC Awards for Effectiveness, Entrant, Brand Purpose, 2021

Nuvenia, a feminine hygiene product brand, launched a campaign in Italy to promote the idea that every woman is #perfectlynormal as she is.

Libresse: #400Periods

Case Study • WARC Awards for Effectiveness, Entrant, Brand Purpose, 2021

Libresse, a feminine hygiene product brand, launched a campaign in China to increase brand awareness and tackle period shame.

Kotex

Case Study • MMA Smarties, Silver, MENA, 2020

Kotex, a menstrual hygiene brand, focused its campaign on mobile gaming in Saudi Arabia, Bahrain, the UAE, Oman and Kuwait with video content celebrating female Arab champions in their chosen field.

Poise: Helping Women Bounce Back

Case Study • SABRE Awards, Gold, North America, 2021

Poise, a brand of incontinence pads, upheld its brand goal of helping liberate women from the obstacles in their way by financially supporting women owners of small businesses in the USA.

Always: The New Brave

Case Study • MMA Smarties, Silver, EMEA, 2020

Always, a menstrual hygiene brand, launched its platform The New Brave to build affinity with Always consumers in the UAE, Saudi Arabia, South Africa and Pakistan.

The Female Company: The Tampon Book: A Book Against Tax Discrimination

Rankings • WARC Creative 100, 2021

The Female Company, an organic period products brand, changed German law through evading higher rates of taxes with tampons by selling them in the form of books.

Always: Rabbi Bot

Rankings • WARC Media 100, 2021

Feminine care brand Always built equity and increased relevance among religious Jewish women in Israel by creating an app to resolve tensions around biblical commandments and menstruation.

The most awarded work for media

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for media for 2020, compiled using our rankings methodology, but not ranked.

The most awarded work for effectiveness

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for effectiveness for 2020, compiled using our rankings methodology, but not ranked.

The most awarded work for creativity

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for creativity for 2020, compiled using our rankings methodology, but not ranked.

The digital customer journey

Article • Euromonitor Strategy Briefings, December 2020

The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation.
Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
Procter & Gamble outlines new consumer habits that will survive the pandemic

Article • Stephen Whiteside, WARC Exclusive, January 2021

Procter & Gamble, the consumer packaged goods manufacturer, believes that a variety of habits that have taken root during the COVID-19 pandemic will have long-term staying power.
What's working in cosmetics and beauty aids

Article • WARC Category Intelligence, July 2019

Global strategies, campaign updates and trends in the cosmetics and beauty aids category.
What’s working in luxury

Article • WARC Category Intelligence, April 2021

Global strategies, campaign updates and trends in the luxury category.
From sustainability to purpose in beauty

Article • Euromonitor , Research on WARC, March, 2021

As consumer awareness of social and environmental issues increases, steps to improve the beauty industry’s environmental footprint are progressing at a faster pace.