Home Topics Categories Toiletries & cosmetics

Toiletries & cosmetics

Latest
Most Read

Filter by

Skin care, sun protection (362)

Toiletries & cosmetics (general) (352)

Hair care (333)

Cosmetics, beauty aids (290)

Deodorants, anti-perspirants (254)

Bath toiletries, soaps (219)

Oral health (202)

Feminine hygiene (171)

Fragrances, perfumes (159)

Baby care (144)

Shaving products (114)

Luxury toiletries & cosmetics (34)

Search in

Case Studies (177)

Articles (16)

Research Papers (3)

News (5)

Opinion (0)

Data (0)

Rankings (53)

Show only

Recommended

(4)

Videos

(117)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

Search Results Language

Category

Brand

Location

Source

254 results found

Reset Filters

Search in

Case Studies (177)

Articles (16)

Research Papers (3)

News (5)

Opinion (0)

Data (0)

Rankings (53)

Show only

Recommended

(4)

Videos

(117)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

template

Search Results Language

Industry Sector

template

Brand

template

Location

template

Source

template

254 results found

Sort by

ARF study: Customer loyalty remains robust for large CPG brands

Article • Stephen Whiteside, Event Reports, ARF SHOPPERxSCIENCE, March 2021

A study by the Advertising Research Foundation (ARF), the trade body, found that large brands in the consumer-packaged goods sector have witnessed robust loyalty over time.

Rexona: The Rexona “Chamba” dance challenge

Case Study • Tangrams Strategy & Effectiveness Awards, Shortlisted, 2021

Rexona, a deodorant and antiperspirant brand, increased brand growth in the Philippines by launching the Rexona Chamba dance challenge with influencers to encourage young people to use deodorant every day.

Rexona: Soccer Star Challenge

Case Study • MMA Smarties, Silver, Indonesia, 2020

Rexona, a deodorant brand, created a live FIFA football tournament for fans lamenting the cancelled sporting events in Indonesia and increased market share by 40bps.

Rexona: #MoveMoreAtHome

Case Study • DMA (UK), Bronze, 2020

Rexona, a deodorant and antiperspirant brand, turned its Instagram platforms into inspiring movement hubs to encourage people to keep active during the coronavirus lockdown.

디지털 고객 여정

Article • Euromonitor Strategy Briefings, December 2020

코로나19로 이머커스 이용이 증가했고, 많은 소비자가 격리 중에 디지털 채널을 시도했고 심지어 의존하게 되기도 했다.

Rexona: Gerak Tak Terbatas (Unlimited Moves)

Case Study • MMA Smarties, Silver, APAC, 2020

Rexona, a deodorant brand, relaunched its mobility assistant app Gerak in Indonesia to invite society to connect, collaborate and contribute better to the disabled community in Indonesia by introducing the campaign Unlimited Moves.

Dove: Deo Dry Serum mobile campaign

Case Study • MMA Smarties, Bronze, APAC, 2020

Dove, a skincare brand, launched a gamified mobile campaign to promote its new dry serum deodorant – the first of its kind in the Philippines.

Dove Deos: Dry Serum mobile campaign

Case Study • Oscar Maalihan, Rhouel Rallos, Sujay Ray, Jeffrey Ng, WARC Media Awards, Entrant, Effective Use of Tech, 2020

Dove Deodorants ran an interactive mobile ad campaign in the Philippines to educate its target audience of upwardly mobile urban women about its new dry serum deodorant product and drive sales.

Dove: Deo Dry Serum Mobile Campaign

Case Study • MMA Smarties, Bronze, X (Global), 2020

Dove, a skincare brand, launched a gamified mobile campaign to promote its new dry serum deodorant – the first of its kind in the Philippines.

Axe: Stay Fresh With Music

Case Study • Oscar Maalihan, WARC Media Awards, Entrant, Best Use of Data, 2020

Axe Deodorants identified music as a passion point and partnered with Spotify in the Philippines to run a targeted digital campaign for its new Ice Chill variant; its 18-24-year-old male target audience streams over two hours of music a day.

ARF research finds brand loyalty remains robust

News • 17 August 2020

Brand loyalty has largely proved robust over the last decade in a trio of packaged-goods categories, according to the early results of a study being conducted by the Advertising Research Foundation (ARF), the industry body.

How Bevel builds an authentic grooming brand for Black men

News • 11 August 2020

Bevel, a grooming brand made by Walker & Co.

Bevel grooming products stand up to specific needs of Black male consumers

Article • Geoffrey Precourt, Event Reports, ANA Brand Building Conference, July 2020

Bevel, the grooming brand made by Walker & Co., successfully tapped into a gap in the market when it came to meeting the distinct personal-care needs of Black men.

Unilever South Africa - Shield: Sbonis’Idiski

Case Study • SABRE Awards, Platinum Finalist, Africa, 2020

Shield, a deodorant brand, launched PR events that discussed the state of football development in South Africa to increase relevance for the brand and its soccer sponsorship.

Unilever South Africa - Dove: 100 Colours of Africa

Case Study • SABRE Awards, Gold, Africa, 2020

Dove, a skincare brand, launched a bespoke 100-colour fabric to celebrate the colourful continent of Africa and promote its Dove Invisible Dry deodorant.

Unilever Malaysia: Unilever Makes You The Steadiest Football Zombie

Case Study • Chiann Yi Cheah, Galen Lau, Victoria Kovalan, WARC Awards, Shortlisted, Effective Social Strategy, 2020

FMCG brand Unilever boosted sales of its male grooming products and brand engagement among male football fans in Malaysia.

AXE: Lollapalooza 2019

Case Study • Guilherme Aquilante, Verusca Casciano, Gabriela Amato, Carolina Buzetto, WARC Awards, Entrant, Effective Social Strategy, 2020

Antiperspirant body spray brand AXE looked to Lollapalooza for the launch of a social-powered campaign that would boost engagement with its target audience in Brazil.

Axe: Boca vs. River, the Match of the Century

Case Study • Tatiana Moizo, Carolina Sarlo, Patricio Shilton, Vanesa García, Ornella Carricarte, WARC Awards, Entrant, Effective Social Strategy, 2020

Male personal care brand Axe turned to sponsorship to increase awareness and growth in Argentina.

Rexona: Move Yang Betul

Case Study • Mochammad Iqbal, WARC Awards, Entrant, Effective Social Strategy, 2020

Deodorant brand Rexona used a hyper-adaptive creative solution to leverage its partnership with the English Premier League and improve brand awareness in Malaysia.

Old Spice: The Man Who Lost His Job Because He Had a “Map”

Case Study • ANA, Bronze, ANA International ECHO Awards, 2020

Old Spice, an American brand of male grooming products, increased brand awareness and growth in Colombia by launching a video campaign that showed how its products could end embarrassing sweat marks.

Competitor strategies in beauty and personal care

Article • Euromonitor Advertiser Profiles, February 2020

Analyses the beauty and personal care market, including a competitive environment overview, incubators and accelerators and future strategies.

Secret Deodorant (Procter & Gamble): Secret x USWNT – Equal Work, Equal Sweat, Equal Pay

Case Study • SABRE Awards, IN2, North America, Best in Brand Purpose, 2020

Secret Deodorant, a deodorant brand produced by P&G, pledged money to the US Women's soccer team to join them in their fight for equal pay to highlight its purpose to support strong, modern women.

AXE: Artificial intelligence and targeting real deoderant shoppers

Case Study • Barsegyan Lilita, Ksenia Zazulova , WARC Media Awards, Entrant, Effective Use of Tech, 2019

Male personal care brand Axe used AI in Russia to retarget its ads and communicate with the real deodorant shoppers.

Axe: Boca vs. River, the Match of the Century

Case Study • Patricio Shilton, Ornella Carricarte, WARC Media Awards, Gold, Effective Use of Partnerships and Sponsorships, 2019

Male personal care brand Axe turned to sponsorship to increase awareness and growth in Argentina.

Axe: Starladder 2018

Case Study • Filatov Dmitriy, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2019

Axe, the leading deodorant brand in Russia, created a branded online shop to increase sales via e-commerce.

What's working in FMCG

Article • WARC Category Intelligence, July 2020

Global strategies, campaign updates and trends in the FMCG category.
The digital customer journey

Article • Euromonitor Strategy Briefings, December 2020

The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation.
Procter & Gamble’s strategy for COVID-19 – and playbook for the recession

Article • Stephen Whiteside, WARC Exclusive, April 2020

Procter & Gamble, the consumer-packaged goods manufacturer, is seeking to maintain its focus on consumer insight and brand building in response to COVID-19, and the financial challenges that are likely to follow.
Procter & Gamble outlines new consumer habits that will survive the pandemic

Article • Stephen Whiteside, WARC Exclusive, January 2021

Procter & Gamble, the consumer packaged goods manufacturer, believes that a variety of habits that have taken root during the COVID-19 pandemic will have long-term staying power.
Five ways Unilever is adapting in the COVID-19 era

Article • Anna Hamill, WARC Exclusive, April 2020

Unilever, the global FMCG company, is navigating the short-term COVID-19 crunch while looking ahead to new consumer behaviours and the benefits of faster consumer insights.
Future 100 Update by Wunderman Thompson Intelligence

Article • WARC Exclusive, May 2020

After the release of The Future 100 annual trend report in January 2020, news of a novel coronavirus started making headlines – this report tracks the new behaviours, cultural shifts and industry changes stemming from these sudden changes.