Toiletries & cosmetics

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Baby and child-specific products in Asia Pacific

Article • Euromonitor Strategy Briefings, April 2017

Offers a regional overview of baby and child-specific products in Asia Pacific, including an overview of leading companies and brands, and forecasts for the category.

Huggies builds emotional brand bonds

News • 20 September 2018

Huggies, the diaper brand, found success with Canadian mothers through moving beyond category norms and focusing on powerful, emotional connections.

Procter & Gamble: Pampers Positive

Case Study • SABRE Awards, In2 APAC, Best Meme/Viral Campaign, 2018

Pampers, a brand of baby and toddler products marketed by P&G, increased its market share in Vietnam by launching Pampers Positive, which created social conversations between mothers about the parenting pressures and myths they face.

Johnson's Baby: Touch

Case Study • Talha Bin Hisaam, Nadia Putri Prianti, WARC Prize for Asian Strategy, Bronze, 2018

Skin and baby-care brand Johnson's used an integrated campaign in Indonesia to grow sales and establish itself as a baby-care expert in a category that lacked differentiation.

Johnson's Baby: For every little wonder

Case Study • Jala Fawaz, Jackie Hughes, WARC Prize for MENA Strategy, Entrant, 2018

Leading babycare brand, Johnson's Baby, used a social media strategy in the Kingdom of Saudi Arabia to increase brand love and encourage mums to be in the moment with their child.

World market for beauty and personal care

Article • Euromonitor Strategy Briefings, August 2018

A global outlook on the beauty and personal care market, including the leading companies and brands, key trends shaping beauty and personal care, and market snapshots.

BabyLove: Premmie Proud

Case Study • The Communications Council, Bronze, Australian Effie Awards, 2018

BabyLove, a brand of nappies, successfully launched its new product, nappies for premature babies, by creating an app to provide a community for parents of premature babies in Australia.

Brand purpose powers Huggies in Canada

News • 29 August 2018

TORONTO: Huggies, the diaper brand owned by Kimberly-Clark, has successfully embraced the power of purpose to enhance its position in Canada.

Unilever l Baby Dove: Seu Leite Pode Salvar Vidas

Case Study • SABRE Awards, Gold, LATAM, Brazil, 2018

Baby Dove, a baby care brand, partnered with a hospital in São Paulo to raise awareness about the importance of breast milk donation and achieved a 400% increase in breast milk donations.

How Kimberly-Clark leaned into planning to discover a huggable position for Huggies

Article • Geoffrey Precourt, Event Reports, Purposeful Purpose, August 2018

Huggies, the diaper line owned by Kimberly-Clark, has found success in Canada through embracing a clear sense of brand purpose.

Kimberly-Clark’s Huggies demonstrates the power of purpose with a hug

Article • Geoffrey Precourt, Event Reports, Purposeful Purpose, August 2018

Huggies, the diaper brand owned by Kimberly-Clark, enhanced its position in Canada thanks to its “No Baby Unhugged” positioning.

Johnson's Baby adapts to a sceptical age

News • 20 June 2018

CANNES: Johnson’s Baby, the baby products brand owned by Johnson & Johnson, is discarding certain aspects of its history to meet the requirements of modern parents, according to its chief marketing officer.

J&J's formula for social purpose

News • 14 June 2018

NEW YORK: Johnson & Johnson, the healthcare company, is increasingly applying its business savvy to corporate social responsibility programs, marking the latest step in its long-term commitment to doing good.

How Johnson & Johnson’s purpose looks beyond the balance sheet

Article • Stephen Whiteside, Event Reports, Techonomy, May 2018

Johnson & Johnson, the healthcare company, is tapping into the power of social purpose to help solve major problems around the world.

Pampers: #pamperspapa – A new generation of diapers for a new generation of papas

Case Study • AME Awards, Finalist, 2018

Pampers, a brand of baby and toddler products, launched a campaign in Germany to increase awareness of its new line, Baby Dry diapers.

Illuma Organic: The green parents' data farm

Case Study • AME Awards, Finalist, 2018

Illuma Organic, a formula milk powder brand, launched The Green Parents' Data Farm campaign in Hong Kong to reach premium mums and market its new organic milk powder.

Pampers Positive

Case Study • Bang Nguyen, WARC Awards, Bronze, Effective Social Strategy, 2018

Baby-care brand Pampers launched an integrated campaign to support Vietnamese mothers and challenge common parenting myths.

How J&J is building out its content capabilities

Article • Stephen Whiteside, Event Reports, SXSW 2018, March 2018

Johnson & Johnson, the healthcare giant, has built out a Content Lab that helps it tell stories in more compelling ways.

Johnson’s Baby: Touch

Case Study • Talha Bin Hisaam, Nadia Putri Prianti, WARC Awards, Gold, Effective Use of Brand Purpose, and Smart Spender Special Award, 2018

Johnson's Baby, the baby-care brand, used social media and events to differentiate its brand in a crowded Indonesian market.

P&G feels the pinch of declining US birth rate

News • 02 February 2018

NEW YORK: The diaper business is worth around $12.6 billion. However, diapers are difficult to sell to people who don’t need them.

Procter & Gamble Co (Household & domestic - Tissue and hygiene)

Article • Euromonitor Profiles, January 2018

This Company Profile from Euromonitor provides key details and analysis of Procter & Gamble Co, the owner of brands such as Fairy and Febreeze.

Seeing is believing – Johnson's Baby multi-city influencer meet

Case Study • Sanketa Kapse, WARC Prize for Asian Strategy, Entrant, 2017

Johnson's Baby, the baby care brand, turned around negative perceptions of its products in India with an influencer and social media campaign.

Zwitsal Baby

Case Study • MMA Smarties, Finalist, Global and Finalist, Indonesia, 2017

This case study explains how Zwitsal, an Indonesian baby products brand, increased its market share and mothers' emotional connection to the brand by using AI to create special moments between them and their babies.

Libero Peaudouce: Catch the Baby

Case Study • Farah Ben Jemia, WARC Prize for MENA Strategy, Entrant, 2017

This case study describes how baby care brand Libero Peaudouce used digital, TV and radio to launch its Confort-Flex nappy in Tunisia.

Libero Peaudouce: Mother's Day

Case Study • Amal Ben Saad, WARC Prize for MENA Strategy, Entrant, 2017

This case study describes how baby care brand Libero Peaudouce used a multimedia campaign to allow Tunisian families to pay tribute to their mothers to build brand love.

World market for beauty and personal care

Article • Euromonitor Strategy Briefings, August 2018

A global outlook on the beauty and personal care market, including the leading companies and brands, key trends shaping beauty and personal care, and market snapshots.
What's working in cosmetics and beauty aids

Article • WARC Category Intelligence, March 2018

Global strategies, campaign updates and trends in the cosmetics and beauty aids category.
SK-II: The Marriage Market Takeover

Case Study • My Troedsson, The WARC Prize for Asian Strategy, Grand Prix and Research Excellence Special Award, 2017

Japanese prestige skincare brand SK-II allied itself to unmarried women to build an emotional multichannel campaign to raise awareness and boost sales in China.
Beauty and Personal Care Global Industry Overview

Article • Euromonitor Strategy Briefings, June 2017

This report provides an overview of the global beauty and personal care industry, including the performance of categories, key trends driving the market and opportunities for growth.
Beauty survey: Evolution of beauty routines becomes a key innovation driver

Article • Euromonitor Strategy Briefings, January 2017

This paper outlines the findings from Euromonitor International's Beauty survey, which drew from 1000 online consumers in 20 markets and concludes that the diversity of global beauty routines creates expansion opportunities.
Global luxury goods trends report

Article • Euromonitor Strategy Briefings, April 2016

This report discusses the future of the global luxury goods industry, including changes in key markets, the impact of luxury wearables and how brands are looking for more meaningful 'luxury experiences'.