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Data • Marte Aune, WARC Data Points, July 2021
Data • James McDonald, WARC Data Points, July 2021
Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Case Study • MMA Smarties, Gold, MENA, 2020
Data • Cinzia Petio, WARC Data Points, June 2021
Data • Cinzia Petio, WARC Data Points, June 2021
Data • Cinzia Petio, WARC Data Points, June 2021
Data • Cinzia Petio, WARC Data Points, June 2021
Opinion • WARC, May 2021
Article • Corinne Sklar, Jorrit DeVries and Alyssa Hennessy, WARC Webinars, April 2021
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Article • Stephen Whiteside, Event Reports, IPA EffWorks 2020, January 2021
Research by Les Binet, the head of effectiveness at agency adam&eveDDB, demonstrates that a brand’s “share of search” within its category is a vital metric for marketers to consider. -
Article • WARC Exclusive, February 2021
An analysis of B2B marketing within the technology and telecoms sectors, in association with Spotify. -
Article • WARC Exclusive, September 2020
Examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the 2020 WARC Prize for MENA Strategy. -
Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021
This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include: -
Case Study • Jay Chiat Strategic Excellence Awards, Grand Prix, October 2013, pp. 0-0
This case study describes a campaign in Egypt by Vodafone, the mobile telecommunications company, to promote micro credit recharge cards in a way that built on local culture. -
Case Study • Amanda Lim, Jacob Wright, WARC Awards for Asian Strategy, Gold, 2020
Telco Singtel took to trolling to boost take-up of its services in Singapore.
