Telecoms & utilities

Article • WARC Category Intelligence, March 2018

Global strategies, campaign updates and trends in the telecoms and ISPs category.

"An unfamiliar prayer": Navigating Ramadan in times of COVID-19

Article • M&CSaatchi, WARC COVID-19 Series, March 2020

Throws light on new consumer behaviour changes during the year's most important marketable festival in Indonesia and how brands can cope with it.

YouGov Ad of the Month – UK: EE

Opinion • BrandIndex, May 2020

During April, EE achieved the highest uplift in Ad Awareness of any brand in the UK with a +6.3 rise.

du: It's Good To Be Home

Case Study • Remie Abdo, Jessica Handley, WARC Awards, Shortlisted, Effective Content Strategy, 2020

Telco du boosted engagement and sales of its internet and entertainment services with a multi-channel campaign in the United Arab Emirates.

ookyo: Gaming the telco ecosystem

Case Study • Sheryl Tan, WARC Awards, Shortlisted, Effective Content Strategy, 2020

Digital prepaid brand ookyo gamed the eSports space to its advantage to increase brand awareness and boost sign-ups in Malaysia.

Ooredoo: It's up to us

Case Study • Tahaab Rais, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2020

Telco Ooredoo drove brand favourability through a social-led Ramadan campaign in Oman, Kuwait, Tunisia and Palestine.

Jawwy: The Ramadan campaign that didn't launch in Ramadan

Case Study • Mario Morby, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2020

Telco Jawwy drove revenue growth and brand awareness with an unconventional Ramadan campaign in Saudi Arabia.

COVID-19: Insights from Tencent’s Hunter Zhang

News • 14 April 2020

Speaking to the ANA in an exclusive interview, internet giant Tencent’s Hunter Zhang, director of corporate marketing and public relations, unveils how the company worked through a global crisis.

Hungarian Telekom: Senior Gamer Club

Case Study • Peter Kormanyos, Domonkos Palfai, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2020

Hungarian Telekom used a purpose-based native media campaign, with gaming as its core idea, to help grandparents upgrade their digital skills and reconnect with their grandchildren.

Maxis: The Unheard Prayer

Case Study • Siddhant Lahiri, Dhruv Rao, Kunal Roy, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2020

Malaysian telco Maxis realised deaf people could not hear the call to prayer during Raya and set out to find a technology-based solution.

Ahmini: The Uncovered

Case Study • Melek Ourir, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2020

Telco provider Tunisie Telecom harnessed the power of mobile to help bring about social change in Tunisia.

One-on-one with Hunter Zhang

Article • ANA, WARC COVID-19 Series, April 2020

Looks at Tencent's experience throughout the COVID-19 crisis through an interview with Hunter Zhang, director of corporate marketing and public relations at Tencent.

Virgin Media: 25 Days of Christmas

Case Study • Jen Musgreave, WARC Awards, Shortlisted, Effective Innovation, 2020

TV and broadband provider Virgin Media ran a Christmas campaign in the UK to increase net promoter score (NPS) and loyalty.

How Colt Technology makes more of NPS

News • 31 March 2020

Colt Technology Services has been able to unlock value in a lot of disregarded NPS data by utilising machine learning to dig into and structure the many responses to open-ended questions that accompany the headline question of whether a user would ...

COVID-19: Telco data sharing aims to curb movement

News • 24 March 2020

Major telecommunications firms in Italy, Austria, and Germany are sharing data with health authorities to help monitor whether people are abiding by limitations on movement while claiming to respect privacy laws.

Saudi Telecom Company: The Roaming Puppet