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Special Delivery: How UPS PR helped the company staff up to handle a crucial holiday season

Case Study • SABRE Awards, Gold, North America, 2020

UPS, a postal service, created a two-month campaign using local hiring events and a national press release to encourage applications for its temporary, seasonal roles in the US.

US, Postal & courier services Ad/Sales ratio

Data • Cinzia Petio, WARC Data Points, May 2020

An overview of advertising as a percentage of sales in the postal & courier services sector in the United States since 2007.

FedEx seeks to understand consumer emotions

News • 30 January 2020

FedEx, the logistics company, is measuring consumer emotion as a means of tracking the most significant pain points in the customer journey.

Why FedEx is researching consumer emotions to help deliver a new brand strategy

Article • Stephen Whiteside, Event Reports, CES, January 2020

FedEx, the logistics company, is measuring consumer emotion as a means of tracking the most significant painpoints in the customer journey.

Pamper your parcels with Doddle

Case Study • DMA (UK), Bronze, 2019

Doddle, a click-and-collect parcel company, launched a highly-targeted video campaign that offered personal treats and gifts to customers to increase usage and top of mind awareness in the UK.

United States Postal Service: Impact Of Operation Santa

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

United States Postal Service (USPS), an independent agency of the US government responsible for providing postal service, increased awareness of its program responding to children’s letters to Santa through a digital platform.

IAG Cargo: All Together Better

Case Study • Marketing Society, The Brave Awards, Highly Commended, 2019

IAG Cargo, the cargo handling division of the International Airlines Group, launched a new visual identity to unify the five airline cargo brands under one umbrella, and increase clients' and employees' familiarity with the brand.

United States Postal Service: Operation Santa

Case Study • Effies (North America), Finalist, North American Effies, 2019

United States Postal Service (USPS), an independent agency of the US government responsible for providing postal service, delivered a response to children's letters to Santa through an online scanning system in the US.

CourierOnline: Using millennial-isms to disrupt courier conventions

Case Study • Jadine van Breda, Jamie Bell, WARC Awards, Entrant, Effective Content Strategy, 2019

South African courier company Courier Online used radio and social media content to connect with millennials and increase downloads of its new app in South Africa.

FedEx pursues marketing with purpose

News • 13 November 2018

FedEx, the courier and delivery service company, is adopting a more integrated, purpose-driven approach to its messaging in response to major changes taking place in the marketplace.

Why FedEx changed its messaging from giddy to humor to honor

Article • Geoffrey Precourt, Event Reports, ANA Masters of Marketing, October 2018

FedEx, the courier and delivery service, has shifted its advertising strategy to reflect a more global, and integrated, brand positioning.

Royal Mail MarketReach: The Magic of Mail

Case Study • DMA (US), Runner Up, 2018

Royal Mail, a postal service and courier company, launched its new programmatic mail technology in the UK with a simple animation explaining the benefits.

United States Postal Service: USPS Operation Santa

Case Study • DMA (US), Gold, 2018

United States Postal Service (USPS), an independent agency of the US government responsible for providing postal service, delivered a response to children’s letters to Santa through an online scanning system in the US.

Amazon wants more control of the 'last mile'

News • 28 June 2018

SEATTLE: Amazon, the e-commerce giant, is calling on hundreds of entrepreneurs to join a new scheme that would enable them to lease branded Amazon vehicles and build up their own delivery businesses.

UberEATS uses location data for efficient marketing

News • 07 June 2018

MUMBAI: UberEATS uses its own ride and customer data from Uber in India to target its marketing by location, destination and time of day to grow orders more efficiently, according to a senior executive at the company.

UberEATS leverages data for hyper-targeting in India

Article • Anil Thakraney, Event Reports, Consumer Insights & Analytics Conference, May 2018

UberEATS has used its own ride and customer data from Uber in India to target its marketing by location, destination and time of day to grow orders.

Deutsche Post DHL Group: Taking a Stand for Globalization - An outreach campaign during Germany's G20 Presidency

Case Study • SABRE Awards, Gold Sabre Award For Executive Communications, EMEA, 2018

Deutsche Post DHL Group, a German postal and international courier service, launched an outreach campaign to establish itself as an ambassador of globalisation and contribute to an objective debate on the issue.

Understanding the customer journey to drive loyalty at Delivery Hero

Article • Brian Carruthers, Event Reports, Qual360 Europe, February 2018

Delivery Hero, the company behind restaurant delivery brands such as Hungry House, drilled down into not only the consumer’s experience, but the drivers’ and restaurants’ in order to smooth the journey and ensure loyalty.

Deutsche Telekom: 'Sea Hero Quest' (UK)

Rankings • WARC Creative 100, 2018

Contains the creative for the 'Sea Hero Quest' campaign for Deutsche Telekom by the agency Saatchi & Saatchi in the UK.

Deutsche Telekom: 'Magenta Unleashed' (Europe)

Rankings • WARC Creative 100, 2018

Contains the creative for the 'Magenta Unleashed' campaign for Deutsche Telekom by the agency Saatchi & Saatchi across Europe.

Boost Mobile: 'Boost Your Voice' (US)

Rankings • WARC Creative 100, 2018

Contains the creative for the 'Boost Your Voice' campaign for Boost Mobile by the agency 180LA in the USA.

Royal Mail: The stamps that fell to earth

Case Study • DMA (UK), Bronze, 2017

Royal Mail, the UK postal service and courier company, drove a reappraisal of its brand, capturing data and sales in the process, by creating a collector’s edition set of 10 David Bowie stamps.

What3Words: Addressing the Problem

Case Study • DMA (UK), Silver, 2017

What3Words, a geocoding system, created unique pictorial envelopes as part of an addressing system to help deliver mail in developing countries.

Cainiao Guoguo: How to build the biggest express company without any courier?

Case Study • Lin Liu, Tony Chang, WARC Prize for Asian Strategy, Entrant, 2017

E-commerce giant Ali Group built an aggregator express delivery app in China and raised awareness of it through a live TV show and social influencers.

USPS: Irresistible Mail

Case Study • DMA (US), Silver, Content, 2017

The U.S. Postal Service (USPS), enticed advertisers to use more direct mail in their marketing by creating the 'Irresistible Mail', which uses VR and augmented reality to inspire better mail marketing.

Les Binet outlines why "share of search" is a powerful, predictive marketing metric

Article • Stephen Whiteside, Event Reports, IPA EffWorks 2020, January 2021

Research by Les Binet, the head of effectiveness at agency adam&eveDDB, demonstrates that a brand’s “share of search” within its category is a vital metric for marketers to consider.
Changing channels in B2B: Shifting strategies in tech and telco markets

Article • WARC Exclusive, February 2021

An analysis of B2B marketing within the technology and telecoms sectors, in association with Spotify.
Vodafone Egypt: How to make small seem big

Case Study • Jay Chiat Strategic Excellence Awards, Grand Prix, October 2013, pp. 0-0

This case study describes a campaign in Egypt by Vodafone, the mobile telecommunications company, to promote micro credit recharge cards in a way that built on local culture.
2020 MENA Strategy Report: Insights from the WARC Prize for MENA Strategy

Article • WARC Exclusive, September 2020

Examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the 2020 WARC Prize for MENA Strategy.
Global Ad Trends: Product category ad investment 2020

Data • James McDonald, WARC Data, October 2019

This report summarises the latest research from WARC's Data platform, with a focus on new advertising investment forecasts by product category, which are exclusive to WARC Data clients. Key findings include:
What's working in telecoms and ISPs

Article • WARC Category Intelligence, March 2018, pp. 0-0

Global strategies, campaign updates and trends in the telecoms and ISPs category.