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DHL Express: Actions, perceptions and narrative – how research understood and enhanced DHL Express’ reputation

Case Study • MRS Awards Papers, Finalist, Business-to-Business Research, 2021

DHL Express, an international courier, conducted a worldwide research study to measure the brand's reputation, identify if COVID-19 threats had harmed DHL Express and create a communicable reputation management narrative.

Grab Indonesia: Siap antar Ramadan

Case Study • YouTube Works for Brands, Indonesia, Best Collaboration: Brand & YouTube Creators, 2021

Grab, a transport company, increased sales and favourability in Indonesia by launching a sing-along musical on YouTube during Ramadan when celebrations had been cancelled due to COVID-19 lockdowns.

United States Postal Service: Democracy by mail

Case Study • Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021

The United States Postal Service(USPS), a mail company, set out to restore the faith of Americans who doubted vote by mail.

Cargus: Never Have I Ever Sent

Case Study • SABRE Awards, EMEA, Gold, 2021

Cargus, a courier brand, launched its humorous campaign Never Have I Ever Sent to educate people about what can and can't be sent in the post.

Nova Poshta: How we turned a running marathon into a lifelong marathon

Case Study • SABRE Awards, EMEA, Gold, 2021

Nova poshta, a Ukrainian postal and courier company, hosted an online marathon and changed the perception of marathoners from running a race to running a lifetime.

An Post: Address Point

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2021

An Post, a postal service company, increased brand awareness in Ireland by launching a free nationwide service that provided homeless people with a fixed address.

Purolator: Holiday Art Boxes

Case Study • SABRE Awards, Gold, North America, 2021

Purlator, a courier company, increased revenue in Canada despite the COVID-19 pandemic with a campaign that focused on creativity and representation.

Special Delivery: How UPS PR helped the company staff up to handle a crucial holiday season

Case Study • SABRE Awards, Gold, North America, 2020

UPS, a postal service, created a two-month campaign using local hiring events and a national press release to encourage applications for its temporary, seasonal roles in the US.

US, Postal & courier services Ad/Sales ratio

Data • Cinzia Petio, WARC Data Points (Dynamic), May 2020

An overview of advertising as a percentage of sales in the postal & courier services sector in the United States since 2007.

FedEx seeks to understand consumer emotions

News • 30 January 2020

FedEx, the logistics company, is measuring consumer emotion as a means of tracking the most significant pain points in the customer journey.

Why FedEx is researching consumer emotions to help deliver a new brand strategy

Article • Stephen Whiteside, Event Reports, CES, January 2020

FedEx, the logistics company, is measuring consumer emotion as a means of tracking the most significant painpoints in the customer journey.

Pamper your parcels with Doddle

Case Study • DMA (UK), Bronze, 2019

Doddle, a click-and-collect parcel company, launched a highly-targeted video campaign that offered personal treats and gifts to customers to increase usage and top of mind awareness in the UK.

United States Postal Service: Impact Of Operation Santa

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

United States Postal Service (USPS), an independent agency of the US government responsible for providing postal service, increased awareness of its program responding to children’s letters to Santa through a digital platform.

IAG Cargo: All Together Better

Case Study • Marketing Society, The Brave Awards, Highly Commended, 2019

IAG Cargo, the cargo handling division of the International Airlines Group, launched a new visual identity to unify the five airline cargo brands under one umbrella, and increase clients' and employees' familiarity with the brand.

CourierOnline: Using millennial-isms to disrupt courier conventions

Case Study • Jadine van Breda, Jamie Bell, WARC Awards, Entrant, Effective Content Strategy, 2019

South African courier company Courier Online used radio and social media content to connect with millennials and increase downloads of its new app in South Africa.

FedEx pursues marketing with purpose

News • 13 November 2018

FedEx, the courier and delivery service company, is adopting a more integrated, purpose-driven approach to its messaging in response to major changes taking place in the marketplace.

Why FedEx changed its messaging from giddy to humor to honor

Article • Geoffrey Precourt, Event Reports, ANA Masters of Marketing, October 2018

FedEx, the courier and delivery service, has shifted its advertising strategy to reflect a more global, and integrated, brand positioning.

Royal Mail MarketReach: The Magic of Mail

Case Study • DMA (US), Runner Up, 2018

Royal Mail, a postal service and courier company, launched its new programmatic mail technology in the UK with a simple animation explaining the benefits.

United States Postal Service: USPS Operation Santa

Case Study • DMA (US), Gold, 2018

United States Postal Service (USPS), an independent agency of the US government responsible for providing postal service, delivered a response to children’s letters to Santa through an online scanning system in the US.

Amazon wants more control of the 'last mile'

News • 28 June 2018

SEATTLE: Amazon, the e-commerce giant, is calling on hundreds of entrepreneurs to join a new scheme that would enable them to lease branded Amazon vehicles and build up their own delivery businesses.

UberEATS uses location data for efficient marketing

News • 07 June 2018

MUMBAI: UberEATS uses its own ride and customer data from Uber in India to target its marketing by location, destination and time of day to grow orders more efficiently, according to a senior executive at the company.

UberEATS leverages data for hyper-targeting in India

Article • Anil Thakraney, Event Reports, Consumer Insights & Analytics Conference, May 2018

UberEATS has used its own ride and customer data from Uber in India to target its marketing by location, destination and time of day to grow orders.

Deutsche Post DHL Group: Taking a Stand for Globalization - An outreach campaign during Germany's G20 Presidency

Case Study • SABRE Awards, Gold Sabre Award For Executive Communications, EMEA, 2018

Deutsche Post DHL Group, a German postal and international courier service, launched an outreach campaign to establish itself as an ambassador of globalisation and contribute to an objective debate on the issue.

Understanding the customer journey to drive loyalty at Delivery Hero

Article • Brian Carruthers, Event Reports, Qual360 Europe, February 2018

Delivery Hero, the company behind restaurant delivery brands such as Hungry House, drilled down into not only the consumer’s experience, but the drivers’ and restaurants’ in order to smooth the journey and ensure loyalty.

Deutsche Telekom: 'Magenta Unleashed' (Europe)

Rankings • WARC Creative 100, 2018

Contains the creative for the 'Magenta Unleashed' campaign for Deutsche Telekom by the agency Saatchi & Saatchi across Europe.

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
Changing channels in B2B: Shifting strategies in tech and telco markets

Article • WARC Exclusive, February 2021

An analysis of B2B marketing within the technology and telecoms sectors, in association with Spotify.
Les Binet outlines why "share of search" is a powerful, predictive marketing metric

Article • Stephen Whiteside, Event Reports, IPA EffWorks 2020, January 2021

Research by Les Binet, the head of effectiveness at agency adam&eveDDB, demonstrates that a brand’s “share of search” within its category is a vital metric for marketers to consider.
The most awarded work for effectiveness

Article • Rankings Articles, April 2021

A summary of the most awarded campaigns for effectiveness for 2020, compiled using our rankings methodology, but not ranked.
E.ON Twin Forks wind farm: Blowing wind in the face of opposition

Case Study • SABRE Awards, Diamond Sabre Award, Research & Planning, 2017, pp. 0-0

E.ON Climate & Renewables, a renewable energies project developer, devised a direct interaction and information campaign that helped turn around negative sentiment towards wind-powered energy in the US.
Vodafone Egypt: How to make small seem big

Case Study • Jay Chiat Strategic Excellence Awards, Grand Prix, October 2013, pp. 0-0

This case study describes a campaign in Egypt by Vodafone, the mobile telecommunications company, to promote micro credit recharge cards in a way that built on local culture.