News
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30 January 2020
FedEx, the logistics company, is measuring consumer emotion as a means of tracking the most significant pain points in the customer journey.
Article
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Stephen Whiteside, Event Reports, CES, January 2020
FedEx, the logistics company, is measuring consumer emotion as a means of tracking the most significant painpoints in the customer journey.
Case Study
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Data and Marketing Association, Bronze, 2019
Doddle, a click-and-collect parcel company, launched a highly-targeted video campaign that offered personal treats and gifts to customers to increase usage and top of mind awareness in the UK.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
United States Postal Service (USPS), an independent agency of the US government responsible for providing postal service, increased awareness of its program responding to children’s letters to Santa through a digital platform.
Case Study
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Marketing Society UK, The Brave Awards, Highly Commended, 2019
IAG Cargo, the cargo handling division of the International Airlines Group, launched a new visual identity to unify the five airline cargo brands under one umbrella, and increase clients' and employees' familiarity with the brand.
Case Study
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Effie Worldwide, Finalist, North American Effies, 2019
United States Postal Service (USPS), an independent agency of the US government responsible for providing postal service, delivered a response to children's letters to Santa through an online scanning system in the US.
Case Study
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Jadine van Breda, Jamie Bell, WARC Awards, Entrant, Effective Content Strategy, 2019
South African courier company Courier Online used radio and social media content to connect with millennials and increase downloads of its new app in South Africa.
News
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13 November 2018
FedEx, the courier and delivery service company, is adopting a more integrated, purpose-driven approach to its messaging in response to major changes taking place in the marketplace.
Article
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Geoffrey Precourt, Event Reports, ANA Masters of Marketing, October 2018
FedEx, the courier and delivery service, has shifted its advertising strategy to reflect a more global, and integrated, brand positioning.
Case Study
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Direct Marketing Association - US, Runner Up, 2018
Royal Mail, a postal service and courier company, launched its new programmatic mail technology in the UK with a simple animation explaining the benefits.
Case Study
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Direct Marketing Association - US, Gold, 2018
United States Postal Service (USPS), an independent agency of the US government responsible for providing postal service, delivered a response to children’s letters to Santa through an online scanning system in the US.
News
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29 June 2018
SEATTLE: Amazon, the e-commerce giant, is calling on hundreds of entrepreneurs to join a new scheme that would enable them to lease branded Amazon vehicles and build up their own delivery businesses.
News
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08 June 2018
MUMBAI: UberEATS uses its own ride and customer data from Uber in India to target its marketing by location, destination and time of day to grow orders more efficiently, according to a senior executive at the company.
Article
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Anil Thakraney, Event Reports, Consumer Insights & Analytics Conference, May 2018
UberEATS has used its own ride and customer data from Uber in India to target its marketing by location, destination and time of day to grow orders.
Case Study
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SABRE Awards, Gold Sabre Award For Executive Communications, EMEA, 2018
Deutsche Post DHL Group, a German postal and international courier service, launched an outreach campaign to establish itself as an ambassador of globalisation and contribute to an objective debate on the issue.
Article
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Brian Carruthers, Event Reports, Qual360 Europe, February 2018
Delivery Hero, the company behind restaurant delivery brands such as Hungry House, drilled down into not only the consumer’s experience, but the drivers’ and restaurants’ in order to smooth the journey and ensure loyalty.
Rankings
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WARC Creative 100, 2018
Contains the creative for the 'Sea Hero Quest' campaign for Deutsche Telekom by the agency Saatchi & Saatchi in the UK.
Rankings
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WARC Creative 100, 2018
Contains the creative for the 'Magenta Unleashed' campaign for Deutsche Telekom by the agency Saatchi & Saatchi across Europe.
Rankings
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WARC Creative 100, 2018
Contains the creative for the 'Boost Your Voice' campaign for Boost Mobile by the agency 180LA in the USA.
Case Study
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Data and Marketing Association, Bronze, 2017
Royal Mail, the UK postal service and courier company, drove a reappraisal of its brand, capturing data and sales in the process, by creating a collector’s edition set of 10 David Bowie stamps.
Case Study
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Data and Marketing Association, Silver, 2017
What3Words, a geocoding system, created unique pictorial envelopes as part of an addressing system to help deliver mail in developing countries.
Case Study
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Lin Liu, Tony Chang, WARC Prize for Asian Strategy, Entrant, 2017
E-commerce giant Ali Group built an aggregator express delivery app in China and raised awareness of it through a live TV show and social influencers.
Case Study
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Direct Marketing Association - US, Silver, Content, 2017
The U.S. Postal Service (USPS), enticed advertisers to use more direct mail in their marketing by creating the 'Irresistible Mail', which uses VR and augmented reality to inspire better mail marketing.
Case Study
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SABRE Awards, Gold, Asia-Pacific, 2017
Logistics company UPS used PR to reposition the brand as a partner to help solve business problems in order to grow its business in Asia.
Case Study
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Effie Worldwide, Bronze, North America Effies, 2017
This case study describes how the United States Postal Service (USPS), the independent US postal agency, improved its reputation with e-commerce businesses by advertising them on its trucks.
