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Lumos Nigeria: Touching Lives Through A Determined School Child - Dele Fathia

Case Study • SABRE Awards, Africa, 2021

Lumos Nigeria, a solar and renewable energy provider, increased brand awareness and interactions in Nigeria by creating a PR campaign that spread awareness around the installation of its solar system in the home of a child who didn't have electricity.

Ecolab: Becoming water smart, for good

Case Study • SABRE Awards, EMEA, Gold, 2021

Ecolab, a provider of water, hygiene and infection prevention services, worked with the European Union (EU) to develop the Smart Water Alliance platform to tackle the issue of water shortage.

CEZ Group: Kulas into the light

Case Study • SABRE Awards, EMEA, Gold, 2021

CEZ Romania, an energy and gas company, launched a programme to raise awareness of the historic role that 'kulas' (defence towers) have played in the cultural and social development of communities in Romania.

E.ON: Change The Weather

Case Study • SABRE Awards, EMEA, Gold, 2021

E.ON, an energy provider, convinced 18 media outlets to change the way they display their weather forecasts with its Change the Weather campaign in the UK.

Fortum: Impossible Games

Case Study • SABRE Awards, EMEA, Gold, 2021

Fortum, a clean energy company, partnered with Bislett Games, a track and field competition, to change the rules of sporting events in the face of the COVID-19 pandemic and beat the virus on the track field.

British Gas: From selling to solving

Case Study • WARC Awards for Effectiveness, Entrant, Sustained Growth, 2021

British Gas, a British energy provider, launched a campaign in the United Kingdom to establish itself as a 'home services provider' rather than an energy provider.

Black Hills Energy: Ready

Case Study • WARC Awards for Effectiveness, Entrant, Sustained Growth, 2021

Black Hills Energy, a publicly traded utility company, launched a platform in the USA to communicate with its customer base.

Naturgy: A case of rebranding and brand building

Case Study • WARC Awards for Effectiveness, Entrant, Sustained Growth, 2021

Gas Natural Fenosa, an energy supplier, created a new brand in Spain to align with new market and company constraints.

E.ON: Change the weather

Case Study • WARC Awards for Effectiveness, Entrant, Brand Purpose, 2021

E.ON, an energy company, launched a campaign in the UK to include air pollution levels in weather coverage.

Vattenfall: Fossil free living within one generation

Case Study • WARC Awards for Effectiveness, Entrant, Brand Purpose, 2021

Vattenfall, an electricity producer, launched a campaign in Sweden to improve its reputation.

E.ON: Let’s clear the air

Case Study • WARC Awards for Effectiveness, Entrant, Brand Purpose, 2021

E.ON, an energy provider, positioned itself as a leader in sustainable energy in the UK by championing clean air.

Entergy Corporation: Communicating during the record-breaking 2020 hurricane season

Case Study • SABRE Awards, Gold, North America, 2021

Entergy, an energy company, implemented an effective communications strategy to keep customers informed about their energy services during hurricanes in the US.

Les Binet outlines why "share of search" is a powerful, predictive marketing metric

Article • Stephen Whiteside, Event Reports, IPA EffWorks 2020, January 2021

Research by Les Binet, the head of effectiveness at agency adam&eveDDB, demonstrates that a brand’s “share of search” within its category is a vital metric for marketers to consider.

British Gas: Creative Personalisation

Case Study • Grace Raymond, Daniel Glynn, WARC Media Awards, Shortlisted, Best Use of Data, 2020

Leading British energy supplier British Gas used personalised video to deliver targeted messages with the objective of driving brand awareness as measured by view through rate, click through rate and viewability.

Harnessing opportunity: Which businesses worked hardest to meet customer needs during the coronavirus pandemic?

Article • Manfred Abraham, WARC Exclusive, November, 2020

A ranking of brands by customer experience during COVID-19.

China Petroleum & Chemical Corporation (SINOPEC): Creating social value through innovation and communications

Case Study • SABRE Awards, APAC, Energy And Natural Resources, Gold, 2020

SINOPEC, an energy and chemical brand, expanded its operations in China to alleviate facemask shortages.

Hanwha Group: Solar Boat - Clean Up Mekong

Case Study • SABRE Awards, APAC, Company of The Year, Diamond, 2020

Hanwha, a business conglomerate, embarked on a mission to reduce water pollution and promote behaviour change among local people by raising awareness, both of pollution and of the brand, in Vietnam.

Brazilian Petroleum and Gas Institute: #EnergiaParaSuperar

Case Study • SABRE Awards, LATAM, Industry Sector, Gold, 2020

IPB, a Brazilian Petroleum and Gas Institute, promoted its actions in keeping Brazil supplied during the COVID-19 pandemic by launching a digital campaign that featured testimonial videos from its employees.

Pan American Energy: Scientific Vocations

Case Study • SABRE Awards, LATAM, Industry Sector, Gold, 2020

Pan American Energy, a multi-source energy company, launched a program to encourage young people to take up scientific vocations in Argentina through specially-created activities and content.

Share of search can predict market share

News • 14 October 2020

A brand’s share of search can help predict its market share levels several months in advance, thus helping marketers to adapt strategies in truly impactful ways as necessary.

Smart Energy GB: Getting to yes – How we got more people to say “yes” to a smart meter

Case Study • IPA (UK), Entrant, IPA Effectiveness Awards, 2020

Smart Energy GB, a national campaign for the smart meter rollout in the UK, created a series of TV ads featuring cartoon characters who informed consumers about why switching to a smart metre was the best option.

Equinor: How Equinor will face the climate challenges

Case Study • SABRE Awards, In2 EMEA, Best Content Creation for Media Sites (Paid), Gold, 2020

Equinor, a Petroleum refining company, built a podcast series that educated the Norwegian public on climate change to engage young people.

The Abu Dhabi National Oil Company (ADNOC): Oil & Gas 4.0 – Strengthening ADNOC’s corporate reputation as the National Oil Company of the Future

Case Study • SABRE Awards, Diamond, EMEA, 2020

The Abu Dhabi National Oil Company (ADNOC), embarked on a full-scale business transformation journey in 2017 to ensure it thrives in the fast-evolving energy landscape in Abu Dhabi.

Abu Dhabi National Oil Company: Executive Communications

Case Study • SABRE Awards, Gold, EMEA, 2020

The Abu Dhabi National Oil Company (ADNOC), launched a campaign that positioned its leader as a pioneer by securing keynote slots and media profile pieces for him.

US, Energy & water suppliers Ad/Sales ratio

Data • Cinzia Petio, WARC Data Points, May 2020

An overview of advertising as a percentage of sales in the energy & water suppliers sector in the United States since 2009.

Les Binet outlines why "share of search" is a powerful, predictive marketing metric

Article • Stephen Whiteside, Event Reports, IPA EffWorks 2020, January 2021

Research by Les Binet, the head of effectiveness at agency adam&eveDDB, demonstrates that a brand’s “share of search” within its category is a vital metric for marketers to consider.
Changing channels in B2B: Shifting strategies in tech and telco markets

Article • WARC Exclusive, February 2021

An analysis of B2B marketing within the technology and telecoms sectors, in association with Spotify.
Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
2020 MENA Strategy Report: Insights from the WARC Prize for MENA Strategy

Article • WARC Exclusive, September 2020

Examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the 2020 WARC Prize for MENA Strategy.
Vodafone Egypt: How to make small seem big

Case Study • Jay Chiat Strategic Excellence Awards, Grand Prix, October 2013, pp. 0-0

This case study describes a campaign in Egypt by Vodafone, the mobile telecommunications company, to promote micro credit recharge cards in a way that built on local culture.
Singtel: Only True Fans Get It

Case Study • Amanda Lim, Jacob Wright, WARC Awards for Asian Strategy, Gold, 2020

Telco Singtel took to trolling to boost take-up of its services in Singapore.