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Article
•
Euromonitor Strategy Briefings, August 2018
Offers an industry overview of computers and peripherals in the US, which includes key trends and developments in addition to market data.
Article
•
WARC Category Intelligence, June 2018
Global strategies, campaign updates and trends in the mobile devices category.
Article
•
WARC Category Intelligence, June 2018
Global strategies, campaign updates and trends in the gaming category.
Case Study
•
Kunal Ghosh, Sourav Ray, WARC Prize for Asian Strategy, Shortlisted, 2020
Electronics giant Samsung created an app to enable two-way communication between the deafblind and their caregivers and launched it in India using a digital campaign supported by cause advocates.
News
•
16/09/2020
News that ByteDance, the owner of TikTok, has reached a “technical partnership” with US tech firm Oracle for TikTok’s US operations opens the way for advertisers to continue spending on the platform.
Article
•
Monin Techawachirakul and Gemma Calvert, WARC Exclusive, September 2020
New research from Nanyang Business School, NTU in Singapore outlines how well consumers respond to in-game brand interactions.
News
•
16/09/2020
Sales of smartphones by value were down 20% during the first seven months of the year in Asia Pacific, the latest data shows.
News
•
15/09/2020
In terms of marketing team structure and ways of working, gaming companies are among the most advanced performance advertisers in the industry, and brands across categories can learn from their approach.
Article
•
Mukta Lad, WARC Exclusive, September 2020
A discussion by the Mobile Marketing Association (MMA) and Twitter put forward insights around the untapped brand opportunities presented by gaming, especially amid the COVID-19 pandemic.
Article
•
Euromonitor Profiles, September 2020
This Company Profile from Euromonitor provides key details and analysis of Huawei Technologies.
News
•
14/09/2020
Singaporean holiday island Sentosa successfully used gaming to maintain awareness and stay relevant despite being forced to close by the COVID-19 pandemic.
News
•
11/09/2020
Entertainment brands that partner with gaming properties can generate great PR and a positive halo for the brand in the short term, while also shifting long-term brand perception, says a Havas executive.
Article
•
Matthew Moran, WARC Exclusive, September 2020
TBWA’s Mathew Moran offers a walkthrough of Tourism New Zealand’s PLAY NZ campaign and explores how tourism marketing can embrace new ways of storytelling.
Opinion
•
Anna Hamill, September 2020
Google’s VP for Global Ads Marketing, Marie Gulin-Merle, speaks to WARC’s Anna Hamill about adapting products based on insights, empathising with consumers, and reinventing the role of CMO during the COVID-19 pandemic.
News
•
09/09/2020
Advertising leaders most fear the impact of the global coronavirus pandemic, along with the fallout and uncertainty over Brexit, a new report reveals, but they also remain concerned about the influence of US tech giants.
News
•
07/09/2020
One of the few growth areas during lockdowns around the world has been gaming, but current level of investment in in-game advertising does not reflect the opportunity; the latest WARC Guide explores why.
Article
•
WARC Best Practice, September 2020
A summary of new thinking and best practice on marketing in the gaming ecosystem, from the WARC Guide.
Opinion
•
Alex Brownsell, September 2020
It is easier than ever for brands to advertise to gamers, but marketers must be willing to understand this nuanced – and occasionally prickly – audience, writes Alex Brownsell.
Article
•
Michael Fegan and Jamie Lewin, WARC Exclusive, September 2020
Best practice advice for brands exploring gaming and esports as a marketing channel in Asia.
Article
•
Rebecca Ash, WARC Exclusive, September 2020
Singapore’s Sentosa island was recreated within Nintendo’s Animal Crossing: New Horizons game.
Article
•
Riley Strand, WARC Exclusive, September 2020
How games like Animal Crossing and Call Of Duty are breaking through with mainstream players.
Article
•
Funto Debo-Aina, WARC Exclusive, September 2020
Discusses content partnerships between game and non-game entertainment brands.
Article
•
Eduardo Mena, WARC Exclusive, September 2020
Research by Ipsos MORI into changing online gaming behaviour in the UK.
Article
•
Andy Sampson, WARC Exclusive, September 2020
An introduction to in-game advertising.
Article
•
Mike Carlucci, WARC Exclusive, September 2020
A report by Kantar into how brands should behave when marketing to gamers.
