Article
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Euromonitor Strategy Briefings, August 2018
Offers an industry overview of computers and peripherals in the US, which includes key trends and developments in addition to market data.
Article
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WARC Category Intelligence, June 2018
Global strategies, campaign updates and trends in the mobile devices category.
Article
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WARC Category Intelligence, June 2018
Global strategies, campaign updates and trends in the gaming category.
Article
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Pete Maginn, WARC Exclusive, August 2020
Children are using gaming platforms like Roblox and Minecraft to virtually meet and play.
News
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03 August 2020
A day after their CEOs appeared in front of a Congressional committee to reject allegations of being anti-competitive, Big Tech – Alphabet, Amazon, Apple and Facebook – “all hit match-winning home runs”, in the words of one analyst, with their Q2 ...
Article
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Alex Brownsell, Event Reports, ANA Digital and Social Media Conference, July 2020
Understanding the differences between “power”, “mainstream” and “casual” gamers is vital to brands that want to connect with people who are engaged in this pastime.
News
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28 July 2020
The Australian Competition and Consumer Commission (ACCC) has launched federal court proceedings against Google over its alleged misleading of consumers to obtain more personal information for the use in targeted advertising.
Case Study
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Case Studies on WARC, 2019
German software corporation SAP launched the new category of Experience Management with a campaign that used psychographic targeting to reach its audience of business travellers.
News
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22 July 2020
Chinese smartphone and electronics brands such as Xiaomi, Vivo, Haier, Oppo and OnePlus are reviving their marketing and advertising spends in India.
News
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21 July 2020
Results of the tech firm’s study into employee behaviour during the radical and unprecedented shift to fully remote working in the wake of the COVID-19 pandemic hold lessons about the new realities of life and work and how to adapt to them.
News
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15 July 2020
With 5G becoming a geopolitical battleground, Samsung is already looking ahead to 6G, which it believes could be a commercial proposition by 2028.
Opinion
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Itamar Benedy, July 2020
The virtual world doesn’t isolate people; instead, it gives game players a new, diverse community to engage with, argues Anzu’s Itamar Benedy.
Article
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WARC Category Intelligence, July 2020
Global strategies, campaign updates and trends in mobile.
Article
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Kunal Sinha, WARC COVID-19 Series, July 2020
How are brands changing the way they communicate with consumers? A look at how major media channels have been used during COVID-19 lockdowns across Asia.
News
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02 July 2020
Free, ad-supported mobile gaming has rocketed under lockdown, amid what has been a fruitful period for game developers.
Case Study
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SABRE Awards, Gold, EMEA, 2020
Avast, an internet security brand, launched a PR campaign in France that used press releases to showcase its work in tackling a malicious cybersecurity attack.
Case Study
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SABRE Awards, Gold, EMEA, 2020
Sony, a technology company, showcased the different aspects of its cameras across Europe by launching a blog-powered website that featured interviews and video-led content from photographers that had used them.
Case Study
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SABRE Awards, Gold, EMEA, 2020
SodaStream, a manufacturing company, promoted its brand's push to be environmentally friendly and avoid single-use plastic by going on strike in France to encourage people to join the local climate change protest.
Article
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VAB, WARC COVID-19 Series, June 2020
Details the high volume of social media chatter about TV during the COVID-19 pandemic, analyzing Twitter trending topics during evenings from March 16 – April 26, 2020.
News
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23 June 2020
Several Indian smartphone brands have downplayed suggestions they could capitalise on the anti-Chinese sentiments that have erupted in the wake of border clashes in the Ladakh region of Kashmir.
Article
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Toby Roberts and Clare Chapman, Research on WARC, June 2020
Provides an overview of the profound changes we have seen in media consumption over the recent months of huge disruption to people’s daily routines.
News
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15 June 2020
Several countries as well as individual states in the USA have begun easing pandemic-related restrictions, but some habits that people adopted to help them through the lockdowns may have become entrenched, according to a senior Amazon executive.
News
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12 June 2020
Xiaomi, the Chinese consumer electronics giant, yesterday formally launched its Mi Notebook 14 laptop in India, its sixth product launch in the country since mid-April, despite the restrictions imposed to combat the coronavirus pandemic.
News
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09 June 2020
Zoom, the video conferencing service, will pursue a largely common strategy as it seeks to reach both enterprise customers and “prosumers” who use its platform in both a professional and consumer context.
Article
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Alex Brownsell, Event Reports, Mediatel’s The Future of Gaming online conference, May 2020
An Activision Blizzard Media report into mothers’ online gaming behaviour, and how this audience can be reached by brands.
