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Marketing budgets now just 6.4% of revenue

Data • Rob Clapp, WARC Data Points (Curated), August 2021

An overview of marketing budgets as a share of total revenue.

Siemens: Spearheading Nigeria's power revolution

Case Study • SABRE Awards, Africa, 2021

Siemens, an automation company, promoted its role in the Presidential Power Initiative in Nigeria by launching content on its website, targeted FAQs, social media assets and a press release to best inform the public.

Siemens: Supporting Nigeria's Development Goals

Case Study • SABRE Awards, Africa, 2021

Siemens, an automation company, improved brand perception in Nigeria by using social media to tell the story of how it was supporting the country throughout the covid-19 pandemic and setting up a service centre for businesses.

Philips: Work The Beat

Case Study • SABRE Awards, Africa, 2021

Philips, a multinational conglomerate, launched a virtual challenge during the COVID-19 pandemic that encouraged people in Egypt, Kenya and South Africa to work their heartbeats and keep active.

Double-digit recovery overcomes pandemic advertising cuts

Data • James McDonald, WARC Data Points (Curated), July 2021

An overview of the growth in global advertising investment by product category forecast for 2021 and 2022.

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:

New Zealand, Technology & Electronics adspend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the technology & electronics sector in New Zealand since 2013.

Belgium, Technology & Electronics advertising spend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the technology & electronics sector in Belgium since 2013.

Italy, Technology & Electronics advertising spend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the technology & electronics sector in Italy since 2013.

Germany, Technology & Electronics advertising spend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the technology & electronics sector in Germany since 2013.

Japan, Technology & Electronics advertising spend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the technology & electronics sector in Japan since 2008.

Indonesia, Technology & Electronics adspend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the technology & electronics sector in Indonesia since 2013.

US, Technology & Electronics advertising spend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the technology & electronics sector in the United States since 2013.

Sweden, Technology & Electronics advertising spend by medium

Data • Cinzia Petio, WARC Data Points (Curated), July 2021

An overview of advertising spend by medium in the technology & electronics sector in Sweden since 2013.

South Korea, Technology & Electronics adspend by medium

Data • Cinzia Petio, WARC Data Points (Curated), July 2021

An overview of advertising spend by medium in the technology & electronics sector in South Korea since 2013.

Philippines, Technology & Electronics adspend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the technology & electronics sector in the Philippines since 2013.

Norway, Technology & Electronics adspend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the technology & electronics sector in Norway since 2013.

Taiwan, Technology & Electronics adspend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the technology & electronics sector in Taiwan since 2013.

Global, Technology & Electronics advertising spend by medium

Data • Cinzia Petio, WARC Data Points (Curated), July 2021

An overview of advertising spend by medium in the technology & electronics sector globally since 2013.

Spain, Technology & Electronics adspend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the technology & electronics sector in Spain since 2013.

Thailand, Technology & Electronics adspend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the technology & electronics sector in Thailand since 2013.

Samsung: Tallk ELA

Case Study • WARC Awards for Effectiveness, Entrant, Brand Purpose, 2021

Technology brand, Samsung, developed an app in Spain which allowed people who had lost their speech to gain back the ability to communicate.

Fashion and electronics see largest online shopping growth

Data • Rob Clapp, WARC Data Points (Curated), June 2021

An overview of consumers shopping more or exclusively online or in store across different categories.

China, Technology & Electronics advertising spend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), June 2021

An overview of advertising spend by medium in the technology & electronics sector in China since 2013.

Australia, Technology & Electronics advertising spend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), June 2021

An overview of advertising spend by medium in the technology & electronics sector in Australia since 2013.

The Marketer's Toolkit 2021: Navigate through uncertainty

Article • WARC Exclusive, November 2020

The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead.
Carat Trends 2021: The year of emotionally intelligent marketing

Article • Research on WARC, January 2021

This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021.
The digital customer journey

Article • Euromonitor Strategy Briefings, December 2020

The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation.
The WARC Guide to Marketing in the gaming ecosystem

Article • WARC Best Practice, September 2020

A summary of new thinking and best practice on marketing in the gaming ecosystem, from the WARC Guide.
Drivers of change: Part of the Marketer's Toolkit 2021

Article • WARC Exclusive, November 2020

Part of WARC’s Marketer’s Toolkit 2021, this data report, based on a survey of client and agency-side executives, looks at near-term trends in six key areas, following the STEPIC methodology.
Les Binet outlines why "share of search" is a powerful, predictive marketing metric

Article • Stephen Whiteside, Event Reports, IPA EffWorks 2020, January 2021

Research by Les Binet, the head of effectiveness at agency adam&eveDDB, demonstrates that a brand’s “share of search” within its category is a vital metric for marketers to consider.