Technology & electronics

Article • Euromonitor Strategy Briefings, August 2018

Offers an industry overview of computers and peripherals in the US, which includes key trends and developments in addition to market data.

What’s working in mobile devices

Article • WARC Category Intelligence, June 2018

Global strategies, campaign updates and trends in the mobile devices category.

What's working in gaming

Article • WARC Category Intelligence, June 2018

Global strategies, campaign updates and trends in the gaming category.

How to prepare for playing in the Google Privacy Sandbox

Article • Jack Shearring, WARC Exclusive, May 2020

Explores the impact of Google’s decision to phase out third-party cookies from its Chrome browser.

Video game brands spend double on ads during COVID-19 crisis

News • 27 May 2020

As demand for video games soared during lockdown in the US, gaming giants responded, competing for a slice of the action by spending $46.2 million in April this year – more than double the $21.4 million seen in January.

JWT Future 100 Update

Article • WARC Exclusive, May 2020

After the release of The Future 100 annual trend report in January 2020, news of a novel coronavirus started making headlines – this report tracks the new behaviours, cultural shifts and industry changes stemming from these sudden changes.

COVID-19 Conversations: Michelle Peluso, Chief Marketing Officer of IBM

Opinion • Anna Hamill, May 2020

Michelle Peluso is the SVP Digital Sales & Chief Marketing Officer of IBM, and a member of the ANA’s Global Leadership Coalition on COVID-19, in partnership with WARC and Cannes Lions.

Galloway: ‘A fifth of media firms won’t make it out of the ICU’

Article • Sam Peña-Taylor, Event Reports, DLD Sync, May 2020

The NYU Stern Professor of Marketing Scott Galloway explores how the most influential four tech firms are shaping up for a post-coronavirus environment.

WARC from Home classic webinar: Tech and media trends

Opinion • WARC from Home, May 2020

WARC from Home is our series of content for those looking to skill up in the lockdown – including a weekly re-run of a classic webinar from the WARC database.

IAB Europe unveils guidance for the post-cookie ecosystem

News • 08 May 2020

Google announced in January that it planned to join Safari and Firefox by blocking third-party cookies in its Chrome web browser – a development with far-reaching implications for the advertising industry, which IAB Europe has sought to address.

Fortnite smashes user numbers amid a pivot to virtual festivals

News • 08 May 2020

Fortnite-maker Epic Games has announced that the multi-platform multi-player game now has over 350 million registered users, as the game moves beyond its shoot-em-up gameplay and toward virtual concerts.

How Google’s marketers are adapting to a new stage in the crisis

News • 07 May 2020

As the expected ‘new normal’ of COVID-19 begins to emerge, with some markets relaxing lockdowns, Google’s own media buyers are moving from crisis reaction and into a more pragmatic response phase with a sharper eye for effectiveness and ...

"An unfamiliar prayer": Navigating Ramadan in times of COVID-19

Article • M&CSaatchi, WARC COVID-19 Series, March 2020

Throws light on new consumer behaviour changes during the year's most important marketable festival in Indonesia and how brands can cope with it.

It’s game on in India, but where are the consumer brands?

Opinion • Kunal Sinha, May 2020

Gaming has seen an incredible upswing in usage as India continues its COVID-19 lockdown measures, but why aren't consumer brands embracing this interactive medium to engage with audiences, asks Kunal Sinha.

Google takes a hit as ad revenues slump post COVID-19

News • 30 April 2020

Alphabet, the holding company of Google and YouTube, recorded a “significant and sudden” slump in March advertising revenue as COVID-19 pressures took hold among advertisers, according to the company’s Q1 2020 earnings call.

Racold: Mind Your Language

Case Study • Sabiha Khan, Aakash Chatterjee, Provit Chemmani, WARC Awards, Entrant, Effective Innovation, 2020

Water heater brand Racold exploited Indians' e-commerce mistypes to spell a disproportionate increase in sales vs money spent in the highly competitive online market.

How Xiaomi built a loyal customer base in India

News • 23 April 2020

Maximum reach, minimum spend is the Xiaomi way and in just five years that approach has won the digital-first, Chinese phone brand more than a quarter of India’s smartphone market.

How Xiaomi won over India with its “less is more” approach

Article • Biprorshee Das, Event Reports, Pitch CMO Summit, February 2020

Anuj Sharma, head of marketing at Xiaomi India, shared how the Chinese consumer electronics company built a customer community in India in a little over five years.

The household as a wellbeing world: Trends and opportunities

Article • Euromonitor Strategy Briefings, April 2020

Looks at why the household is becoming an epicentre for wellness activities and what areas offer opportunities.

Where Xbox goes next

News • 07 April 2020

Ahead of the launch of its Series X console, the Microsoft-owned gaming giant is planning to go bigger, as the tussle for market supremacy moves beyond the hardware and into the world of streaming; the competition is changing too.

Xbox: Vist Xbox – the Birth of Gaming Tourism

Case Study • James Appleby, Karen Crum, WARC Awards, Gold and Channel Innovation Award, Effective Innovation, 2020

Games console Xbox created a travel-themed campaign to engage a new audience of non-gamers worldwide.

How brands can tap into Asia-Pacific’s online games boom

News • 06 April 2020

Online gaming was already booming in Asia-Pacific even before government-ordered lock downs – and now it’s hit a new high.

GlobalWebIndex Coronavirus Research, Wave Four: Media consumption and sport

Research Paper • GWI, WARC COVID-19 Series, April 2020

Details data collected by GlobalWebIndex between March 25-30th in the US and UK, dedicated to media, news consumption, and sport in the coronavirus outbreak.

Noblex: The All-In Promo

Rankings • WARC Effective 100, 2020

Noblex, the electronic manufacturer, leveraged the 2018 World Cup to boost TV sales in Argentina by betting on Argentina qualifying for Russia 2018.

Xbox: Changing the Game

Rankings • WARC Effective 100, 2020

Xbox, Microsoft’s gaming brand, introduced the Xbox Adaptive Controller in the US to make gaming inclusive to all.