Article
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Euromonitor Strategy Briefings, August 2018
Offers an industry overview of computers and peripherals in the US, which includes key trends and developments in addition to market data.
Article
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WARC Category Intelligence, June 2018
Global strategies, campaign updates and trends in the mobile devices category.
Article
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WARC Category Intelligence, June 2018
Global strategies, campaign updates and trends in the gaming category.
News
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19 February 2020
Microsoft, the technology company, believes that trust is a vital brand attribute that must be embedded throughout its entire organisation, rather than solely being a message promoted in a campaign.
Article
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Geoffrey Precourt, Event Reports, CES, January 2020
Microsoft, the tech giant, is seeking to build differentiation around the values that guide its customer experience and wider strategy.
Article
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Jian Ming Lee, Admap, February 2020
A five-step guide for brands considering entering into an e-sports sponsorship in Asia.
Article
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Dan Calladine, WARC Webinars, January 2020
Dan Calladine, head of media futures at Carat, discusses the recently released annual report highlighting ten consumer, media and technology trends for 2020 – and their implications for brands.
News
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30 January 2020
In a record quarter for the iPhone maker, its flagship smartphone shone from strong demand, but it was wearables that showed the greatest growth at 37% year over year – consider the AirPod.
Article
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Xiao Xiao Wu, Woo Jin Choi and JaeHong Park, International Journal of Market Research, Vol. 62, No. 1, 2020, pp. 79-94
Negative spillovers due to firms' product-harm crises have attracted the attention of marketing researchers owing to the devastating and irrecoverable damage they can cause.
Article
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Euromonitor Profiles, January 2020
This Company Profile from Euromonitor provides key details and analysis of HP Inc.
Article
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Geoffrey Precourt, Event Reports, CES, January 2020
Samsung, the electronics giant, is finding new ways to engage and serve older consumers, who could often benefit from using smart digital tech in their daily lives.
News
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23 January 2020
Gaming culture in Southeast Asia differs from western markets for a number of reasons – particularly in being predominantly mobile – and brands need to understand the nuances in order to find ways to add value to the experience.
News
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22 January 2020
Even as Bytedance is reported to be building a games division capable of challenging in a market led by Tencent, the WeChat owner is itself preparing to take on the TikTok owner’s dominance of short-form video.
News
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16 January 2020
Google will begin phasing out cross-website cookie tracking on its dominant browser, Chrome, forcing one of the biggest changes to the makeup of digital advertising since its inception.
News
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15 January 2020
Rather than vacuum up every statistical nugget allowed by law, Apple believes that “data minimization” – collecting and processing the smallest amount of information necessary to provide a service – is the best policy.
News
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14 January 2020
Russian tech firm Yandex, best known for its eponymous search engine, is planning to expand its car-sharing service into Europe amid rivals’ struggles in the new market.
Article
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Stephen Whiteside, Event Reports, CES 2020
Apple, the technology giant, is making privacy a core point of brand differentiation at a time of rising anxiety around this subject.
Article
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Dan Calladine, WARC Exclusive, January 2020
Ten consumer, media and technology trends – and their implications for brands – for 2020, the year in which the marketplace is set to converge around the global tech-giant ecosystems.
Case Study
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Jenny Chan, Case Studies on WARC, ROI Festival, October 2019
The little-known appliance maker Vatti capitalised on France's win in the 2018 FIFA World Cup, gambling on a marketing activation that paid off in absolute returns.
Article
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Euromonitor Profiles, December 2019
This Company Profile from Euromonitor provides key details and analysis of Huawei Technologies.
News
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11 December 2019
This year’s Singles Day from Alibaba-owned Tmall featured a game that increased the platform’s stickiness ahead of its biggest annual shopping day, indicating a powerful tool for the Chinese e-commerce giant to fight the rising costs of new user ...
News
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11 December 2019
Apple’s Safari browser is used by over half of Americans and over a fifth of the worlds mobile internet browsers, so when the iPhone maker announced two years ago that it would stop websites from tracking users around the internet there was ...
News
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06 December 2019
Japanese gaming giant Nintendo has teamed up with Tencent, the world’s largest gaming company, to launch a Chinese version of its Switch console even though China’s gaming industry mostly occurs on PCs and mobile devices.
News
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05 December 2019
The vastly resourced Amazon Web Services is set to work with telco Verizon in offering a 5G edge computing service that will push processing power closer to users and reduce latency, as part of a bid to outpace direct competitor Microsoft in this ...
Case Study
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Data and Marketing Association, Gold, 2019
IBM, the computer hardware company, joined forces with lowly Leatherhead FC in the UK to prove IBM Watson's worth to a business audience that includes elite clubs.
