Stephen Whiteside, Event Reports, CES 2019, January 2019
CES 2019 delivered a huge amount of buzz around technologies like artificial intelligence (AI), 5G and smart homes, but executives must grasp the nuances at work in each area of technological advancement.
Chinese smartphone maker OPPO follows a “simple and focused” strategy when it comes to marketing and advertising in India, according to its local brand director – but this approach has entailed significant investment which has yet ...
Wilda Martin, Christian Widi Nugraha, WARC Prize for Asian Strategy, Entrant, 2018
Samsung, the mobile and smartphone manufacturer, grew sales and improved public opinion by running an advertising campaign in Indonesia focusing on the emergence of high-definition video in its products.
Huawei is the brand that has achieved the greatest uplift in its Ad Awareness in Egypt in September. The Chinese tech giant recently unveiled its new nova 3 series which went on sale in Egypt on the 8 th August.
Following its most recent earnings call, Apple is now worth a trillion dollars. A former creative director of the company believes its recent history has been too “vanilla”, but is vanilla, in fact, effective? Last week, Apple, the maker of the iPhone and the first ever company to be worth a trillion-dollars, announced its quarterly results.
Provides insights from the 2018 Mobile World Congress (MWC), which discusses the age of hyperconnectivity, issues such as the 4th Industrial Revolution (thanks to 5G) and the application of Artificial Intelligence.
Mel Gray, Brian Sherwell, David Chriswick, WARC Awards, Grand Prix and Partnership Special Award, Best Use of Brand Purpose, 2017
This case study describes how US appliances manufacturer Whirlpool built on its Every day, care campaign to create the Care Counts programme, which installed washers and dryers in schools to give disadvantaged students access to laundry facilities to boost attendance rates.
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