Rarely thought of as best in class players in the voice space, Apple is the latest big company to acquire voice technology talent through its acquisition of PullString, a startup that makes voice experience design tools.
China’s Baidu, the country’s leading search engine for the last 20 years, announces its fourth quarter earnings at close of market on Thursday amid expectations profits will be down, as the country’s ad market faces headwinds.
Google, the technology and media giant, has announced plans to invest at least $13bn this year on data centers and offices across the US, in a move that potentially could make it harder for rivals and agencies to recruit and retain digital talent.
Direct Marketing Association - UK, Gold, 2018
IBM, a multinational information technology company, demonstrated to UK consumers how it puts smart to work by launching digital banner and OOH ads showcased its partnership with Wimbledon and usage for Sky Sports content.
Tech giant Apple is joining forces with Oscar-winning studio A24 to produce a slate of original, feature-length films in a move that is expected to ramp up its competition to the likes of Netflix and Amazon Prime.
Technology companies operating in China will be required to provide detailed logs of user activity and personal information to the authorities, under strict new rules that will come into force at the end of this month.
Radhecka Roy and Sunita Venkataraman, ESOMAR, Fusion, 2018
Intel, a technology company, and Ipsos, a global market research firm, set up a pilot in the US to build an ongoing framework for instant insights that can aid different stakeholders in exploring rapid activation with micro-targets.
Microsoft, the tech giant, has made significant progress in tracking how a campaign for one brand impacts the other products within its portfolio – or what is called the “cross-brand halo” from advertising.
Jeffrey Mercer and Mareth Cordell, ESOMAR, Congress, 2018
Microsoft, a multinational technology company, introduced efficiencies and survey enhancements to monitor a much wider range of satisfaction indicators, allowing it to become a truly customer-obsessed organisation globally.
Stephen Whiteside, Event Reports, TMRE, October 2018
Microsoft, the technology giant, has pursued an innovative research program that identifies how the ad campaigns for one of its brands impacts other offerings in its portfolio, as well as its corporate brand.
Baidu, the tech giant often described as China’s equivalent of Google, has become the first Chinese company to join a US-led group that studies and formulates best practice for artificial intelligence (AI) technologies.
Mel Gray, Brian Sherwell, David Chriswick, WARC Awards, Grand Prix and Partnership Special Award, Best Use of Brand Purpose, 2017
This case study describes how US appliances manufacturer Whirlpool built on its Every day, care campaign to create the Care Counts programme, which installed washers and dryers in schools to give disadvantaged students access to laundry facilities to boost attendance rates.
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