Google’s search ranking algorithm is changing, the company has announced, with page experience now a consciously considered element beyond load times but the fuzziness of the term means that Google will be making an important judgement on what ...
SABRE Awards, Gold, North America, 2020
Jupiter Intelligence, a computer software company, increased awareness of its predictive technology in the US by creating a demo that showed future scenarios if the issue of climate change wasn't tackled effectively.
Google announced in January that it planned to join Safari and Firefox by blocking third-party cookies in its Chrome web browser – a development with far-reaching implications for the advertising industry, which IAB Europe has sought to address.
As the expected ‘new normal’ of COVID-19 begins to emerge, with some markets relaxing lockdowns, Google’s own media buyers are moving from crisis reaction and into a more pragmatic response phase with a sharper eye for effectiveness and ...
Alphabet, the holding company of Google and YouTube, recorded a “significant and sudden” slump in March advertising revenue as COVID-19 pressures took hold among advertisers, according to the company’s Q1 2020 earnings call.
Intel, an American technology company, partnered with National Geographic to launch Hack The City, a campaign that helped solve problems in Sao Paulo through a joint venture of Intel’s technology and talented people in the city to construct visual solutions and sculptures.
SABRE Awards, IN2, North America, Micro Marketing, 2020
Unisys, an information technology company, generated media coverage for its security index by launching a campaign through TV news channels and press events surrounding the midterm elections in the US.
Google has announced that its Chrome browser will block all “disruptive” ads that are displayed alongside short-form videos of eight minutes duration or less, while it also reviews its own websites, such as YouTube, for compliance.
Google parent Alphabet has opened itself up to show the workings of its vast operation, announcing revenues from YouTube and its Cloud division for the first time, but a slowing in both its advertising and non-advertising business indicates new ...
Even as Bytedance is reported to be building a games division capable of challenging in a market led by Tencent, the WeChat owner is itself preparing to take on the TikTok owner’s dominance of short-form video.
After the release of The Future 100 annual trend report in January 2020, news of a novel coronavirus started making headlines – this report tracks the new behaviours, cultural shifts and industry changes stemming from these sudden changes.
This report summarises the latest research from WARC's Data platform, with a focus on new advertising investment forecasts by product category, which are exclusive to WARC Data clients. Key findings include: