NEW YORK: Microsoft, the tech company, believes that formulating a clear set of “principles” can help guide its strategy in numerous complex areas of innovation, a move that could protect its brand in the long term.
Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
NETSCOUT, an application and network performance management products provider, increased sales by creating a campaign that quickly developed into a full-length documentary, screened across important US film festivals.
Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2018
MailChimp, a marketing automation platform, launched a campaign based on a meme that was created after its brand name was mispronounced on the popular podcast Serial, to increase brand awareness in the US.
Marketing Society UK, Excellence Awards, Winner, 2018
Dimension Data, a company specialising in information technology services, launched an integrated marketing programme in South Africa to spread awareness of its Connected Conservation programme, aimed at stopping rhino poaching.
NEW DELHI: For many consumers in many countries, a purchase journey begins online with search, but India is not really “search-first”, according to a Google executive, who reports that consumers there are more likely to start with ...
MOUNTAIN VIEW, CA: Two weeks out from the implementation of GDPR, publishers and ad tech vendors are absorbing the implications of Google’s decision to limit publishers using its consent manager provider (CMP) to sharing information with just ...
Jo Bowman, Event Reports, I-COM Data Creativity Awards 2018
IBM has built a management system around marketing efficiency in response to the requirements of the CMO to know the company’s ROI on marketing spend, how best to spend in future and to make marketing decisions data-driven.
Euromonitor Strategy Briefings, July 2017
This report provides an overview of the global consumer electronics industry, including the current state of the market, leading companies and brands, as well as trends and forecasts of future developments.
Mel Gray, Brian Sherwell, David Chriswick, WARC Awards, Grand Prix and Partnership Special Award, Best Use of Brand Purpose, 2017
This case study describes how US appliances manufacturer Whirlpool built on its Every day, care campaign to create the Care Counts programme, which installed washers and dryers in schools to give disadvantaged students access to laundry facilities to boost attendance rates.