Technology & electronics

Voice commerce: Turning an industry upside down

Article • Euromonitor Strategy Briefings, September 2019

An introduction to voice commerce, including ecosystems, Customer Lifetime Value and the road ahead for this new way to shop.

JennAir Bound By Nothing

Case Study • ARF Ogilvy Awards, Bronze, 2019

JennAir, the US premium appliance manufacturer raised sales and reversed declining brand health metrics by changing category expectations and embracing the truth that progress demands defiance.

KitchenAid: Made for Makers

Case Study • ARF Ogilvy Awards, Gold, 2019

KitchenAid, a brand of kitchen appliances, promoted its brand in the US by launching Made for Makers, a campaign that used personalised content to reach out to food makers.

Bosch Home Appliances: Happiness Starts at Home

Case Study • SABRE Awards, Asia-Pacific, Home & Furniture, Gold, 2019

Bosch, the home appliances brand, worked with influencers to exceed its sales target for its Unlimited vacuum cleaner among consumers in Singapore.

Haier Group (Consumer appliances)

Article • Euromonitor Profiles, August 2019

This Company Profile from Euromonitor provides key details and analysis of Haier Group.

Beko: The D-Remote

Case Study • Tahaab Rais, WARC Prize for MENA Strategy, Entrant, 2019

Manufacturer Beko used online video, influencer marketing, PR and a specially created TV remote control to improve its brand relevance with men and increase sales of its smart TVs in Turkey.

Tefal: Getting People To Barbecue Under 50°C

Case Study • Alvaro Bretel, WARC Prize for MENA Strategy, Entrant, 2019

Tefal, the global cookware brand, used whole-funnel marketing to extend the purchase season and increase sales of its electric grill in Saudi Arabia and the UAE.

China’s premium strategy

Article • Doreen Wang, Admap, July 2019

Looks at how China's internal market has become a test bed for Chinese companies to build premium brands that satisfy the demand for consumption of luxury or premium items.

Siemens: Reimagine the Game

Case Study • Case Studies on WARC, Winner, Technology & Telecoms, 2019

Siemens AG, the automation company, reachd 37 million people due to the launch of its interactive platform for football fans in Germany.

Arçelik A.Ş.: Equal Dictionary

Case Study • SABRE Awards, EMEA, Turkey, Gold, 2019

Household appliances manufacturer Arçelik created mobile apps to reduce the use of gender discriminatory words or phrases to mark International Women’s Day in Turkey.

Whirlpool EMEA: #PlacesthatMatter

Case Study • SABRE Awards, EMEA, Home & Furniture, Gold, 2019

Whirlpool, the global manufacturing corporation, created a travelling photo exhibition to strengthen its position as a strong industrial asset in the places where it operates in the EMEA region.

Philips: #ShaveToRemember

Case Study • SABRE Awards, Africa, Digital Campaign, Gold, 2019

Philips, an electronics company, launched a mobile barbershop in partnership with the Nelson Mandela Foundation to give the famous Nelson Mandela line haircut to people in Johannesburg, symbolising Mandela's values in a divided world.

Whirlpool Corp (Household and domestic)

Article • Euromonitor Profiles, April 2019

This Company Profile from Euromonitor provides key details and analysis of Whirlpool Corp, the owner of brands such as Maytag and KitchenAid.

Tefal: Getting people to barbecue at 50ºC

Case Study • Alvaro Bretel, WARC Awards, Shortlisted, Effective Social Strategy, 2019

Tefal, the global cookware brand, used whole-funnel marketing to extend the purchase season and increase sales of its electric grill in Saudi Arabia and the UAE.

Beko: The D-Remote

Case Study • Tahaab Rais, WARC Awards, Shortlisted, Effective Innovation, 2019

Manufacturer Beko used online video, influencer marketing, PR and a specially created TV remote control to improve its brand relevance with men and increase sales of its smart TVs in Turkey.

The media transformation of Electrolux

Article • Brooke Hemphill, Event Reports, Programmatic Summit, March 2019

Marty Carroll, Global VP Digital Marketing at Electrolux Global, explained how the appliance manufacturer implemented a global media transformation programme.

Arcelik (Household and domestic)

Article • Euromonitor Profiles, February 2019

This Company Profile from Euromonitor provides key details and analysis of Arcelik AS, the owner of brands such as Beko, LKA and Blomberg.

The world market for consumer appliances (major)

Article • Euromonitor Strategy Briefings, January 2019

Provides a global outlook on the major consumer appliances market, including the leading companies and brands, top trends shaping the industry and market snapshots.

LG Group (Household and domestic)

Article • Euromonitor Profiles, January 2019

This Company Profile from Euromonitor provides key details and analysis of LG Group, the owner of brands such as LG and Goldstar.

Sony (Household and domestic)

Article • Euromonitor Profiles, December 2018

Provides key details and analysis of consumer electronics company, Sony.

Dyson Pore Cool

Case Study • MMA Smarties, Bronze, Spain, 2018

Dyson, a technology company, promoted its Dyson purifier product by launching a geo-targeted campaign that produced targeted ads to people depending on the weather in their location.

JP Series: A digital branding campaign for room air conditioners in APAC

Case Study • Kento Sakuma, Nick Ashley, Mamoru Kotani, Kohei Matsui, WARC Prize for Asian Strategy, Entrant, 2018

Mitsubishi Electric, an appliances manufacturer, used a TV ad to increase sales of its new JP series air conditioner across Asia.

Livpure: Cutting Paani

Case Study • Shivendra Dikshit, WARC Prize for Asian Strategy, Entrant, 2018

Livpure, a water purifier brand, encouraged people in India to preserve water with a digital and social media campaign built on a colloquialism.

Philips Vistaar India

Case Study • Dragons of Asia, Best Business To Business Or Trade Marketing Campaign, Silver, Dragons of Malaysia, 2018

Philips, the electronics company, tapped into an emerging market in rural India using data to generate INR 40m of incremental business in four months.

70 Years LG Electronics

Case Study • SABRE Awards, Diamond, LATAM, Superior Achievement in Reputation Management, 2018

LG, an electronics company, became the most visualized brand in national media that was forged by its closer relationship with technology journalists in Chile.