Technology & electronics

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Tefal: Getting people to barbecue at 50ºC

Case Study • Alvaro Bretel, WARC Awards, Shortlisted, Effective Social Strategy, 2019

Tefal, the global cookware brand, used whole-funnel marketing to extend the purchase season and increase sales of its electric grill in Saudi Arabia and the UAE.

Beko: The D-Remote

Case Study • Tahaab Rais, WARC Awards, Shortlisted, Effective Innovation, 2019

Manufacturer Beko used online video, influencer marketing, PR and a specially created TV remote control to improve its brand relevance with men and increase sales of its smart TVs in Turkey.

The media transformation of Electrolux

Article • Brooke Hemphill, Event Reports, Programmatic Summit, March 2019

Marty Carroll, Global VP Digital Marketing at Electrolux Global, explained how the appliance manufacturer implemented a global media transformation programme.

Arcelik (Household and domestic)

Article • Euromonitor Profiles, February 2019

This Company Profile from Euromonitor provides key details and analysis of Arcelik AS, the owner of brands such as Beko, LKA and Blomberg.

The world market for consumer appliances (major)

Article • Euromonitor Strategy Briefings, January 2019

Provides a global outlook on the major consumer appliances market, including the leading companies and brands, top trends shaping the industry and market snapshots.

LG Group (Household and domestic)

Article • Euromonitor Profiles, January 2019

This Company Profile from Euromonitor provides key details and analysis of LG Group, the owner of brands such as LG and Goldstar.

Sony (Household and domestic)

Article • Euromonitor Profiles, December 2018

Provides key details and analysis of consumer electronics company, Sony.

Dyson Pore Cool

Case Study • MMA Smarties, Bronze, Spain, 2018

Dyson, a technology company, promoted its Dyson purifier product by launching a geo-targeted campaign that produced targeted ads to people depending on the weather in their location.

Livpure: Cutting Paani

Case Study • Shivendra Dikshit, WARC Prize for Asian Strategy, Entrant, 2018

Livpure, a water purifier brand, encouraged people in India to preserve water with a digital and social media campaign built on a colloquialism.

JP Series: A digital branding campaign for room air conditioners in APAC

Case Study • Kento Sakuma, Nick Ashley, Mamoru Kotani, Kohei Matsui, WARC Prize for Asian Strategy, Entrant, 2018

Mitsubishi Electric, an appliances manufacturer, used a TV ad to increase sales of its new JP series air conditioner across Asia.

70 Years LG Electronics

Case Study • SABRE Awards, Diamond, LATAM, Superior Achievement in Reputation Management, 2018

LG, an electronics company, became the most visualized brand in national media that was forged by its closer relationship with technology journalists in Chile.

Philips: It's Not You. It's the Iron

Case Study • SABRE Awards, Gold, APAC, Digital Campaign, 2018

Philips, an electronic appliances brand, was able to convince Koreans that their clothing iron can make the laborious task of ironing much easier.

Samsung Corp (Consumer Appliances)

Article • Euromonitor Profiles, August 2018

This Company Profile from Euromonitor provides key details and analysis of Samsung Corp in the consumer appliances market.

Voice assistants can damage brand loyalty

News • 10 August 2018

NEW YORK: Virtual voice assistants (VVAs) like Amazon Alexa and Google Home offer a range of opportunities for marketers, but new research has revealed that they also could pose a threat to brand loyalty.

Chinese kitchen brand scores with World Cup stunt

News • 19 July 2018

ZHONGSHAN, CHINA: Though the recent FIFA World Cup drew attention and ad-spend from some of the world’s biggest brands, it’s a little-known Chinese kitchen brand which is seeing huge buzz as a result of its unorthodox marketing strategy ...

Whirlpool: Care Counts laundry program

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018

Whirlpool, a home appliances manufacturer, created a laundry program aimed at reducing, and raising awareness of, chronic student absenteeism from school in the US.

Lessons from the WARC 100 2018

Article • David Tiltman, Heather Andrew and Jenny Hall, WARC Webinars, June 2018

David Tiltman, Head of Content at WARC, Heather Andrew, UK CEO of Neuro-Insight, and Jenny Hall, SVP of Creative Strategy at Digitas, discuss some of the key commonalities that link the most awarded campaigns in the WARC 100 rankings for effectiveness.

Whirlpool: Care Counts

Case Study • Effie Worldwide, Silver, North American Effies, 2018

Whirlpool, a home appliance provider, was able to improve attendance for the 39 US schools involved in its Care Counts campaign by providing them with washing machines and dryers.

Whirlpool Canada: Sama's Lunchbox

Case Study • AME Awards, Bronze, 2018

Whirlpool Canada, a leading marketer and supplier of home appliances, launched the Sama's Lunchbox campaign in Canada to bring the community together.

Ad of the month – UK: Dyson

Opinion • BrandIndex, April 2018

This month, Dyson is the brand which has achieved the biggest uplift in its Ad Awareness score in the UK, with its ad announcing its new range.

Beko: Futbot

Case Study • Tahaab Rais, WARC Awards, Shortlisted, Effective Social Strategy, 2018

Beko, a consumer electronics company, used a social media chatbot to connect with football fans in Turkey and improve brand metrics.

Aquaguard: An ocean of good

Case Study • Team Triton Communications and Eureka Forbes, WARC Awards, Silver, Effective Use of Brand Purpose, 2018

India's leading water purifier brand, Aquaguard, used a low-budget, digitally-led campaign to encourage people to make a real difference to the lives of others.

Whirlpool Corp (Household and domestic)

Article • Euromonitor Profiles, March 2018

This Company Profile from Euromonitor provides key details and analysis of Whirlpool Corp, the owner of brands such as Maytag and KitchenAid.

Whirlpool: 'Care Counts' (US)

Rankings • WARC Media 100, 2018

Contains the creative for the 'Care Counts' campaign for Whirlpool by the agency DigitasLBi in the US.

Whirlpool: 'Care Counts' (US)

Rankings • WARC Creative 100, 2018

Contains the creative for the 'Care Counts' campaign for Whirlpool by the agency DigitasLBi in the USA.

Gaming: An exploration of how the gaming landscape is changing

Article • Nisa Bayindir and Duncan Kavanagh, Research on WARC, March 2019

Gaming entertainment has come a long way, but evolving trends, such as mobile gaming, spectator gaming and cloud gaming have brought big changes to the industry.
Pay to play: The e-sports opportunity for sponsors

Article • Sam Grimley, WARC Best Practice, March 2019

Addresses the opportunity of e-sports for brand sponsors and advises on how to best utilise the sector's unique attributes.
Apple Inc (Consumer Electronics)

Article • Euromonitor Company Profiles, February 2019

This Company Profile from Euromonitor provides key details and analysis of Apple Inc.
Asian Strategy Report: Lessons from the 2018 WARC Prize for Asian Strategy

Article • WARC Exclusive, November 2018

Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Prize for Asian Strategy 2018.
From Google to Amazon: Bose 360-degree e-commerce search strategy

Case Study • MIXX Awards, Bronze, Search Advertising, 2018

Bose, an audio equipment brand, redesigned its search strategy in order to increase revenue and return on ad spend in the UK.
The Future 100: Trends and change to watch in 2018

Article • J. Walter Thompson Intelligence, Research on WARC, December 2017

This annual report by J Walter Thompson Intelligence charts 10 emerging trends across 10 sectors that will shape marketing globally in 2018, spanning culture, tech, travel and more.