Article
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WARC Category Intelligence, June 2018
Global strategies, campaign updates and trends in the gaming category.
Rankings
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WARC Effective 100, 2020
Xbox, Microsoft’s gaming brand, introduced the Xbox Adaptive Controller in the US to make gaming inclusive to all.
Rankings
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WARC Effective 100, 2020
Xbox, Microsoft’s gaming brand, transformed its consumers into entrepreneurs in a campaign that allowed gamers to design and then sell their own Xbox game consoles.
Rankings
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WARC Effective 100, 2020
Minecraft, the video game, engaged its US players by aiding coral growth in the ocean.
Case Study
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Case Studies on WARC, 2018
Minecraft, the Microsoft-owned video game, built excitement for the launch of a game update by engaging its environmentally-conscious players in a community effort to aid coral growth in the oceans.
Rankings
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WARC Creative 100, 2020
Xbox, Microsoft’s gaming brand, connected to its audience by creating a virtual tourism industry around its games.
Rankings
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WARC Creative 100, 2020
Video gaming brand Xbox’s creative thinking enabled it to advertise the launch of FIFA 18 in the UK despite owning zero marketing rights.
Rankings
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WARC Creative 100, 2020
Assassin’s Creed Odyssey, a video game, increased social engagement on Ubisoft’s social channels by posting videos of the stories of non-player characters.
Rankings
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WARC Creative 100, 2020
Xbox, Microsoft’s gaming brand, introduced the Xbox Adaptive Controller in the US to make gaming inclusive to all.
Article
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Euromonitor Strategy Briefings, February 2020
A regional overview of video games in Asia Pacific, including leading companies and brands, forecast projections and country snapshots.
Article
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WARC Category Intelligence, February 2020
Global strategies, campaign updates and trends in the consumer electronics category.
News
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20 February 2020
Last year, women contributed just under half of all video gaming revenue in the UK but are the demographic driving growth in the industry, new research reveals.
Article
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Jian Ming Lee, Admap, February 2020
A five-step guide for brands considering entering into an e-sports sponsorship in Asia.
Article
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Dan Calladine, WARC Webinars, January 2020
Dan Calladine, head of media futures at Carat, discusses the recently released annual report highlighting ten consumer, media and technology trends for 2020 – and their implications for brands.
News
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23 January 2020
Gaming culture in Southeast Asia differs from western markets for a number of reasons – particularly in being predominantly mobile – and brands need to understand the nuances in order to find ways to add value to the experience.
News
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22 January 2020
Even as Bytedance is reported to be building a games division capable of challenging in a market led by Tencent, the WeChat owner is itself preparing to take on the TikTok owner’s dominance of short-form video.
Article
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Alasdair Gray, WARC Best Practice, January 2020
Provides marketers with an understanding of modern gaming culture, specifically how it manifests and thrives in a region such as Southeast Asia.
Article
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Dan Calladine, WARC Exclusive, January 2020
Ten consumer, media and technology trends – and their implications for brands – for 2020, the year in which the marketplace is set to converge around the global tech-giant ecosystems.
News
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11 December 2019
This year’s Singles Day from Alibaba-owned Tmall featured a game that increased the platform’s stickiness ahead of its biggest annual shopping day, indicating a powerful tool for the Chinese e-commerce giant to fight the rising costs of new user ...
News
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06 December 2019
Japanese gaming giant Nintendo has teamed up with Tencent, the world’s largest gaming company, to launch a Chinese version of its Switch console even though China’s gaming industry mostly occurs on PCs and mobile devices.
Article
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Euromonitor Profiles, November 2019
This Company Profile from Euromonitor provides key details and analysis of Nintendo Co Ltd.
Article
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Eva Qin, WARC Exclusive, November 2019
With Alibaba's Tmall recently launching its 2.0 flagship store upgrade plan and moving towards a CRM system that increases the stickiness of its members, gaming on Tmall won’t die anytime soon.
News
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25 November 2019
The launch of Google’s Stadia cloud gaming service last week may have been sub-optimal, but two thirds of senior gaming executives believe that games companies will need to offer cloud-based games within five years or be left at a disadvantage at a ...
News
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21 October 2019
Microsoft, with agency m:united//mccann, took the top gong at the 4A’s Jay Chiat Awards, with a piece of work that launched an adaptive controller to widen access to its Xbox gaming console; by approaching an under-regarded problem faced by many ...
Case Study
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Account Planning Group - (UK), Entrant, 2019
Microsoft, a multinational technology company, increased awareness and sales of the Xbox Design Lab by launching a new e-commerce platform that allowed gamers to buy and sell their own designs.
