Technology & electronics

Article • WARC Category Intelligence, June 2018

Global strategies, campaign updates and trends in the gaming category.

Opinion • Itamar Benedy, July 2020

The virtual world doesn’t isolate people; instead, it gives game players a new, diverse community to engage with, argues Anzu’s Itamar Benedy.

What's working in mobile

Article • WARC Category Intelligence, July 2020

Global strategies, campaign updates and trends in mobile.

Mapping a perfect storm: The impact of COVID-19 on Asia’s media landscape

Article • Kunal Sinha, WARC COVID-19 Series, July 2020

How are brands changing the way they communicate with consumers? A look at how major media channels have been used during COVID-19 lockdowns across Asia.

Communications in the post-lockdown landscape: New rules for media strategy and planning

Article • Toby Roberts and Clare Chapman, Research on WARC, June 2020

Provides an overview of the profound changes we have seen in media consumption over the recent months of huge disruption to people’s daily routines.

Why ‘Gamer Moms’ are an untapped audience for advertisers

Article • Alex Brownsell, Event Reports, Mediatel’s The Future of Gaming online conference, May 2020

An Activision Blizzard Media report into mothers’ online gaming behaviour, and how this audience can be reached by brands.

Video game brands spend double on ads during COVID-19 crisis

News • 27 May 2020

As demand for video games soared during lockdown in the US, gaming giants responded, competing for a slice of the action by spending $46.2 million in April this year – more than double the $21.4 million seen in January.

Future 100 Update by Wunderman Thompson Intelligence

Article • WARC Exclusive, May 2020

After the release of The Future 100 annual trend report in January 2020, news of a novel coronavirus started making headlines – this report tracks the new behaviours, cultural shifts and industry changes stemming from these sudden changes.

WARC from Home classic webinar: Tech and media trends

Opinion • WARC from Home, May 2020

WARC from Home is our series of content for those looking to skill up in the lockdown – including a weekly re-run of a classic webinar from the WARC database.

Fortnite smashes user numbers amid a pivot to virtual festivals

News • 08 May 2020

Fortnite-maker Epic Games has announced that the multi-platform multi-player game now has over 350 million registered users, as the game moves beyond its shoot-em-up gameplay and toward virtual concerts.

It’s game on in India, but where are the consumer brands?

Opinion • Kunal Sinha, May 2020

Gaming has seen an incredible upswing in usage as India continues its COVID-19 lockdown measures, but why aren't consumer brands embracing this interactive medium to engage with audiences, asks Kunal Sinha.

Where Xbox goes next

News • 07 April 2020

Ahead of the launch of its Series X console, the Microsoft-owned gaming giant is planning to go bigger, as the tussle for market supremacy moves beyond the hardware and into the world of streaming; the competition is changing too.

Xbox: Visit Xbox – the Birth of Gaming Tourism

Case Study • James Appleby, Karen Crum, WARC Awards, Gold and Channel Innovation Award, Effective Innovation, 2020

Games console Xbox created a travel-themed campaign to engage a new audience of non-gamers worldwide.

How brands can tap into Asia-Pacific’s online games boom

News • 06 April 2020

Online gaming was already booming in Asia-Pacific even before government-ordered lock downs – and now it’s hit a new high.

GlobalWebIndex Coronavirus Research, Wave Four: Media consumption and sport

Research Paper • GWI, WARC COVID-19 Series, April 2020

Details data collected by GlobalWebIndex between March 25-30th in the US and UK, dedicated to media, news consumption, and sport in the coronavirus outbreak.

Xbox: Changing the Game

Rankings • WARC Effective 100, 2020

Xbox, Microsoft’s gaming brand, introduced the Xbox Adaptive Controller in the US to make gaming inclusive to all.

Minecraft: Coral Crafters

Rankings • WARC Effective 100, 2020

Minecraft, the video game, engaged its US players by aiding coral growth in the ocean.

Xbox Design Lab Originals: The Fanchise Model – Turning Fans into Fanchisees

Rankings • WARC Effective 100, 2020

Xbox, Microsoft’s gaming brand, transformed its consumers into entrepreneurs in a campaign that allowed gamers to design and then sell their own Xbox game consoles.

Minecraft: Coral Crafters

Case Study • Case Studies on WARC, 2018

Minecraft, the Microsoft-owned video game, built excitement for the launch of a game update by engaging its environmentally-conscious players in a community effort to aid coral growth in the oceans.

Visit Xbox: The birth of gaming tourism

Rankings • WARC Creative 100, 2020

Xbox, Microsoft’s gaming brand, connected to its audience by creating a virtual tourism industry around its games.

Xbox: Changing the Game

Rankings • WARC Creative 100, 2020

Xbox, Microsoft’s gaming brand, introduced the Xbox Adaptive Controller in the US to make gaming inclusive to all.

Assassin’s Creed Odyssey: My Life as a NPC

Rankings • WARC Creative 100, 2020

Assassin’s Creed Odyssey, a video game, increased social engagement on Ubisoft’s social channels by posting videos of the stories of non-player characters.

Xbox: Football Decoded

Rankings • WARC Creative 100, 2020

Video gaming brand Xbox’s creative thinking enabled it to advertise the launch of FIFA 18 in the UK despite owning zero marketing rights.

Video games in Asia Pacific

Article • Euromonitor Strategy Briefings, February 2020

A regional overview of video games in Asia Pacific, including leading companies and brands, forecast projections and country snapshots.

What’s working in consumer electronics

Article • WARC Category Intelligence, February 2020

Global strategies, campaign updates and trends in the consumer electronics category.