Case Study
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Tangrams Strategy & Effectiveness Awards, Bronze, 2021
Bear Brand, a sterilised milk drink, launched a campaign that centred on the multiplicity of usage to appeal to younger consumers in Indonesia.
Case Study
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Tangrams Strategy & Effectiveness Awards, Shortlisted, 2021
S-26 Procal GOLD, a brand of growing-up milk, increased sales by launching an interactive augmented reality (AR) colouring book that provided an experience for mums and babies to share, differentiating the brand from competitors.
Article
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WARC Category Intelligence, February 2021
Global strategies, campaign updates and trends in the non-alcoholic drinks category.
Case Study
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MMA Smarties, Bronze, Indonesia, 2020
MILO Nutri Up, a brand of milk drink, launched a gamified mobile campaign to market its product to adults and raise brand awareness in Indonesia.
Case Study
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MMA Smarties, Silver, Indonesia, 2020
Frisian Flag, a dairy product brand, launched an immersive mobile game in Indonesia to increase brand awareness, drive an uplift in brand consideration and spark brand loyalty.
Case Study
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MMA Smarties, Bronze, Indonesia, 2020
Anlene, a brand of powdered milk, increased sales during lockdown in Indonesia with its Move At Home challenge.
Case Study
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MMA Smarties, Bronze, Indonesia, 2020
S-26 PROCAL, a brand of growing-up milk, positioned itself as a way for mothers in Indonesia to help their child develop strong learning capacities.
Case Study
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MMA Smarties, Bronze, Indonesia, 2020
Frisian Flag, a brand of dairy products, launched a gamified mobile campaign in Indonesia featuring the brand's mascots with the tagline Smart, Tall and Strong to increase brand awareness and engagement and drive an uplift in brand consideration.
Case Study
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MMA Smarties, Bronze, Indonesia, 2020
DANCOW, a Nestlé-owned brand of powdered milk, launched a livestreamed parenting festival in Indonesia to give parents advice on how to cope during the COVID-19 lockdown.
Case Study
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MMA Smarties, Gold, Indonesia, 2020
Bear Brand, a powdered milk drink brand, highlighted the brand's versatility by emphasising the diverse range of scenarios in which the brand can be consumed.
Case Study
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MMA Smarties, Bronze, Indonesia, 2020
Bear Brand, a sterilised milk drink, launched a three-phase campaign during Ramadan in Indonesia to support key workers, promote the physical restorative qualities of the product and encourage people to stay at home during lockdown.
Case Study
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MMA Smarties, Silver, APAC, 2020
Bear Brand, a powdered milk brand, put the customer at the centre of its campaign to increase consideration and the frequency of consumption among a younger audience in Indonesia.
Case Study
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MMA Smarties, Silver, APAC, 2020
Frisian Flag, a dairy product drinks brand, launched its augmented reality (AR) mobile campaign Frisian Flag 123 Catch to Grow to increase brand awareness and engagement and drive an uplift in brand consideration in Indonesia.
Case Study
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MMA Smarties, Bronze, APAC, 2020
Dancow, a growing up milk brand, positioned itself as the toddler and pre-school expert in Indonesia and drove growth in the category by launching Dancow Nutritods.
Case Study
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Benjamin Condit, Nicholas Short, Ariel Ban, WARC Media Awards, Entrant, Effective Use of Tech, 2020
Dairy brand Yili created an augmented reality experience through its packaging, supported by social media content and prize draw to drive sales of its QQ Star Milk drink in China.
Case Study
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MMA Smarties, Bronze, X (Global), 2020
DİMES, a soft drink brand, maintained brand loyalty and rejuvenated its perception among Generation Z in Turkey by producing the first long-life milkshake with on-the-go packaging.
Case Study
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Caroline Ekstrand, Andreas Granath, WARC Media Awards, Entrant, Effective Channel Integration, 2020
Oat milk brand Oatly used a controversial campaign to raise awareness of an important issue and grow sales.
Opinion
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Jenny Stanley, October 2020
Have you ever noticed a QR code on the milk carton, wine bottle or yoghurt pot? If you scan it with your smart phone camera – it will take you to a connected experience where you will find product information, discount codes, competitions and interactive games or virtual reality experiences.
Opinion
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Gabey Goh, October 2020
Dairy giant Amul emerged from India’s lockdown in a much stronger position than before. RS Sodhi, managing director of the Gujarat Co-operative Milk Marketing Federation and owner of the Amul brand speaks to WARC’s Gabey Goh for WARC Marketer's Toolkit 2021 about never going dark, meeting new consumer demands, being hyper-local and the organisation’s belief in long-term consistency.
News
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23 September 2020
Nationalistic fervour amid souring relations with the United States and Australia, has contributed to a sales drop in China for foreign dairy products.
Case Study
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Nicholas Short, Benjamin Condit, Ariel Ban, Ray Li, WARC Prize for Asian Strategy, Entrant, 2020
Dairy brand Yili created an augmented reality experience through its packaging, supported by social media content and prize draw to drive sales of its QQ Star Milk drink in China.
Case Study
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Jayen Mehta, Abhishek Varughese, WARC Prize for Asian Strategy, Entrant, 2020
India's largest food brand, Amul, turned to live cooking demonstrations to uplift sentiments towards the catering industry, strengthen its relationship with chefs and boost consumer engagement.
Case Study
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Milan Agnihotri, MunTip Liew, WARC Awards, Entrant, Effective Innovation, 2020
Goodday, a milk brand, successfully launched a campaign that introduced a new chocolate milk drink to Malaysian consumers, by branding it as an alternative energy-recharging drink and increasing its sales.
Article
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Euromonitor Strategy Briefings, November 2019
Analyses the health and wellness (HW) packaged food industry, including a global outlook and leading companies and brands in the category.
Case Study
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Hang Nguyen, WARC Media Awards, Entrant, Effective Use of Tech, 2019
Soya brand Vinasoy used TV-patented, fingerprint technology to deliver targeted ads to multi-screeners and strengthen its position in the soya milk category in Vietnam.
