Soft drinks

News • 21 June 2019

Oatly doesn’t have a marketing department – its creative director thinks they’re stupid – but the plant-based milk company is nonetheless growing fast, expanding out of its native Sweden across Europe and into the US.

Why Oatly is against the marketing department

Article • Sam Peña-Taylor, Event Reports, Cannes Lions, June 2019

Oatly, the Swedish plant-based milk manufacturer, believes that marketing departments get in the way of the best advertising work.

Kwality Dairy: Making Vitamin D A Part Of Children's Timetable

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Kwality Dairy, an Indian company that processes and handles dairy products, tackled the problem of vitamin deficiency among Indian children through a campaign centred around school assemblies.

Why Oatly's relaunch focused on environmental concerns

Article • Brian Carruthers, Event Reports, Retail Week Live, March 2019

Oatly, the Swedish plant-based milk company, has grown quickly following a rebrand that allowed it to talk about its broader values.

Coca-Cola and Fonterra in strategic Asian alliance

News • 08 May 2019

The Coca-Cola Company has teamed up with New Zealand dairy co-op Fonterra to explore new opportunities in the soft drinks category across South East Asia.

The world's best drinks campaigns and companies 2019

Rankings • Rankings Articles, May 2019

Looks into which drinks campaigns, along with the agencies that have worked on drinks campaigns, have performed best over the past year.

Binggrae’s Banana-Flavored Milk: MyStraw

Rankings • WARC Creative 100, 2019

Binggrae’s Banana-Flavoured Milk, the sweet milk beverage, reengaged youngsters in South Korea through product innovations made to suit millennial lifestyle moments.

Dancow Excelnutri+: #IyaBoleh

Case Study • Rofi Yudisthira, WARC Media Awards, Shortlisted, Effective Use of Tech, 2018

Nutrition, health and wellness company Nestlé used a multimedia strategy, spearheaded by interactive HD video, to relaunch its Dancow Excelnutri+ growing-up milk in Indonesia.

Anchor Protein+: Go Strong All Day Long

Case Study • Philip De Meulemeester, WARC Media Awards, Shortlisted, Effective Channel Integration, 2018

Anchor, a New Zealand dairy brand, developed a positioning and a campaign for Protein+, a first-to-market dairy protein offering.

Catching the Exception: An in-depth qualitative social media analysis to uncover unexpected usages of plant-based Alpro products - #newrecipe #cleaneating #plantpower

Research Paper • Chayanne Meers and Suzanne Mulier, ESOMAR, Fusion, 2018

Alpro, a plant-based products brand, used deep-dive social analysis to identify consumer trends around plant-based products – allowing them to promote versatile and creative uses for its product ranges in Belgium.

YouGov Ad of the month – Egypt: Birell

Opinion • BrandIndex, August 2018

This month, Birell is the brand which has achieved the biggest uplift in its Ad Awareness in Egypt. The Egyptian people saw their national team qualify for the FIFA World Cup for the first time since 1990, so the brand was therefore well-placed to capitalise on some football themed product marketing.

Chinese brands pile in to sponsor World Cup

News • 22 December 2017

ZURICH/BEIJING: China’s national football team won’t be taking part in the FIFA World Cup in Russia next year, but that hasn’t deterred a series of leading Chinese brands from signing up as sponsors.

Bournvita Badam Boosters: Learning matters

Case Study • Khushnuma Daruwala, WARC Prize for Asian Strategy, Entrant, 2017

Milk-based food and drink brand Bournvita launched a new variant – Badam Booster – targeting children taking exams in India with a TV ad.

Krem-Top: Make Anything Better

Case Study • Natts Jadaone, WARC Prize for Asian Strategy, Entrant, 2017

Krem-Top, a coffee creamer brand in the Philippines, increased sales by tapping into a new segment with a TV ad and social media posts.

MILO: The Winner's Podium

Case Study • Srayan Ghosh, Arindam Chatterjee, WARC Prize for Asian Strategy, Entrant, 2017

Malt drink brand Milo used social media to change the narrative around parenting and raise purchase intent for the product in Malaysia.

Etika - Goodday: Goodday Relaunch 2016

Case Study • Dragons of Asia, Bronze, 2017

Fresh milk brand Goodday reclaimed its position on the Malaysian market by introducing a lovable character that let customers interact with the brand.

Sütsüz Olmaz

Case Study • MMA Smarties, Gold, Turkey, and Bronze, EMEA, 2017

Sütsüz, a milk brand, increased its market share in Turkey by creating a song and using influencers to encourage people to sing along in their own videos.

Danone Groupe (Health and wellness)

Article • Euromonitor Profiles, September 2017

This Company Profile from Euromonitor provides key details and analysis of Danone Groupe.

Beyti Milk: Creating creative kids

Case Study • Sherief Hassan, WARC Prize for MENA Strategy, Entrant, 2017

This case study describes how milk brand Beyti used an artistic platform to achieve standout and target mothers in Egypt.

Royal FrieslandCampina NV (Food)

Article • Euromonitor Profiles, July 2017

This Company Profile from Euromonitor provides key details and analysis of Royal FrieslandCampina NV, a Dutch packaged foods company with a strong focus on baby food and dairy.

MARIGOLD 0% Fat Yoghurt Drink: When You Feel Good It Shows

Case Study • Teo Hon Wui, Jeff Ng, WARC Awards, Entrant, Best Use of Brand Purpose, 2017

This case study shows how Marigold, a yoghurt brand, successfully increased brand awareness among Singaporean women using a highly engaging social media campaign.

Tine SA: The friendship breakfast

Case Study • SABRE Awards, Gold, EMEA, Corporate Social Responsibility, 2017

TineMelk, a milk brand, used a series of breakfast events promoted through PR, social media and its own cartons to improve attitudes towards refugees in Norway.

Nestlé: Milking stories inside

Case Study • SABRE Awards, Certificate of excellence, LATAM, Employee Communications, 2017

Nestlé, a food and drink company, increased brand loyalty among its Brazilian milk producer by developing a nationwide strategy to inform them about best practices and their role in the company.

Milk West: Snack Time

Case Study • Institute of Communication Agencies, Bronze, Canadian Advertising Success Stories, 2017

This case study details how Milk West, a group of four provincial milk marketing boards in Western Canada, developed content that changed behaviours in the youth target.

How Arla engaged shoppers in a low-interest category

Article • Lena Roland, Event Reports, Omnishopper International, November 2016

This event report describes how Arla, the British milk company, found growth by engaging shoppers in a category with enormous penetration, but negligible interest.