Article
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Pippa Bailey, Research on WARC, Ipsos MORI, August, 2019
Discover how five macro trends – digital detox, healthification, discovery and connoisseurship, personalisation and customisation, and premiumisation and indulgence – can be used as inspiration for innovation.
News
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21 June 2019
Oatly doesn’t have a marketing department – its creative director thinks they’re stupid – but the plant-based milk company is nonetheless growing fast, expanding out of its native Sweden across Europe and into the US.
Article
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Sam Peña-Taylor, Event Reports, Cannes Lions, June 2019
Oatly, the Swedish plant-based milk manufacturer, believes that marketing departments get in the way of the best advertising work.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Kwality Dairy, an Indian company that processes and handles dairy products, tackled the problem of vitamin deficiency among Indian children through a campaign centred around school assemblies.
Article
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Brian Carruthers, Event Reports, Retail Week Live, March 2019
Oatly, the Swedish plant-based milk company, has grown quickly following a rebrand that allowed it to talk about its broader values.
News
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08 May 2019
The Coca-Cola Company has teamed up with New Zealand dairy co-op Fonterra to explore new opportunities in the soft drinks category across South East Asia.
Rankings
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Rankings Articles, May 2019
Looks into which drinks campaigns, along with the agencies that have worked on drinks campaigns, have performed best over the past year.
Rankings
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WARC Creative 100, 2019
Binggrae’s Banana-Flavoured Milk, the sweet milk beverage, reengaged youngsters in South Korea through product innovations made to suit millennial lifestyle moments.
Case Study
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Rofi Yudisthira, WARC Media Awards, Shortlisted, Effective Use of Tech, 2018
Nutrition, health and wellness company Nestlé used a multimedia strategy, spearheaded by interactive HD video, to relaunch its Dancow Excelnutri+ growing-up milk in Indonesia.
Case Study
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Philip De Meulemeester, WARC Media Awards, Shortlisted, Effective Channel Integration, 2018
Anchor, a New Zealand dairy brand, developed a positioning and a campaign for Protein+, a first-to-market dairy protein offering.
Research Paper
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Chayanne Meers and Suzanne Mulier, ESOMAR, Fusion, 2018
Alpro, a plant-based products brand, used deep-dive social analysis to identify consumer trends around plant-based products – allowing them to promote versatile and creative uses for its product ranges in Belgium.
Opinion
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BrandIndex, August 2018
This month, Birell is the brand which has achieved the biggest uplift in its Ad Awareness in Egypt. The Egyptian people saw their national team qualify for the FIFA World Cup for the first time since 1990, so the brand was therefore well-placed to capitalise on some football themed product marketing.
News
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22 December 2017
ZURICH/BEIJING: China’s national football team won’t be taking part in the FIFA World Cup in Russia next year, but that hasn’t deterred a series of leading Chinese brands from signing up as sponsors.
Case Study
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Khushnuma Daruwala, WARC Prize for Asian Strategy, Entrant, 2017
Milk-based food and drink brand Bournvita launched a new variant – Badam Booster – targeting children taking exams in India with a TV ad.
Case Study
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Natts Jadaone, WARC Prize for Asian Strategy, Entrant, 2017
Krem-Top, a coffee creamer brand in the Philippines, increased sales by tapping into a new segment with a TV ad and social media posts.
Case Study
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Srayan Ghosh, Arindam Chatterjee, WARC Prize for Asian Strategy, Entrant, 2017
Malt drink brand Milo used social media to change the narrative around parenting and raise purchase intent for the product in Malaysia.
Case Study
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Dragons of Asia, Bronze, 2017
Fresh milk brand Goodday reclaimed its position on the Malaysian market by introducing a lovable character that let customers interact with the brand.
Case Study
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MMA Smarties, Gold, Turkey, and Bronze, EMEA, 2017
Sütsüz, a milk brand, increased its market share in Turkey by creating a song and using influencers to encourage people to sing along in their own videos.
Article
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Euromonitor Profiles, September 2017
This Company Profile from Euromonitor provides key details and analysis of Danone Groupe.
Case Study
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Sherief Hassan, WARC Prize for MENA Strategy, Entrant, 2017
This case study describes how milk brand Beyti used an artistic platform to achieve standout and target mothers in Egypt.
Article
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Euromonitor Profiles, July 2017
This Company Profile from Euromonitor provides key details and analysis of Royal FrieslandCampina NV, a Dutch packaged foods company with a strong focus on baby food and dairy.
Case Study
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Teo Hon Wui, Jeff Ng, WARC Awards, Entrant, Best Use of Brand Purpose, 2017
This case study shows how Marigold, a yoghurt brand, successfully increased brand awareness among Singaporean women using a highly engaging social media campaign.
Case Study
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SABRE Awards, Gold, EMEA, Corporate Social Responsibility, 2017
TineMelk, a milk brand, used a series of breakfast events promoted through PR, social media and its own cartons to improve attitudes towards refugees in Norway.
Case Study
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SABRE Awards, Certificate of excellence, LATAM, Employee Communications, 2017
Nestlé, a food and drink company, increased brand loyalty among its Brazilian milk producer by developing a nationwide strategy to inform them about best practices and their role in the company.
Case Study
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Institute of Communication Agencies, Bronze, Canadian Advertising Success Stories, 2017
This case study details how Milk West, a group of four provincial milk marketing boards in Western Canada, developed content that changed behaviours in the youth target.
