Soft drinks

World market for health and wellness packaged food

Article • Euromonitor Strategy Briefings, November 2019

Analyses the health and wellness (HW) packaged food industry, including a global outlook and leading companies and brands in the category.

Vinasoy: Fami Base – good taste to catch TV moments

Case Study • Hang Nguyen, WARC Media Awards, Entrant, Effective Use of Tech, 2019

Soya brand Vinasoy used TV-patented, fingerprint technology to deliver targeted ads to multi-screeners and strengthen its position in the soya milk category in Vietnam.

Jinlingguan: AI Baby Expert

Case Study • Nicholas Short, Qirong Li, Ariel Ban, Sara Wang, WARC Media Awards, Silver, Effective Use of Tech, 2019

Infant formula milk brand Jinlingguan partnered with smart speaker manufacturer Xiaomi to create the AI Baby Expert and appeal to new parents in China.

DANCOW: FortiGro UHT – Virtual Lunch Box

Case Study • Eugenia Teo, WARC Media Awards, Entrant, Effective Channel Integration, 2019

Instant milk brand Dancow FortiGro ran a promotional giveaway on mobile and social media to drive brand equity, increase footfall to stores, and increase sales of its Dancow FortiGro UHT variant in Indonesia.

Quebec Milk Producers: There's milk here

Case Study • Touché!, WARC Media Awards, Shortlisted, Effective Channel Integration, 2019

Focusing on the Christmas holidays, Quebec Milk Producers implemented an innovative campaign, delivered through all media, to raise awareness and boost sales.

Anlene Indonesia: Asian Games #WhoIsTheAthlete

Case Study • MMA Smarties, Silver, APAC, 2019

Adult milk brand Anlene created sports-related mobile content that pitted an Olympic champion against a homemaker to target 25- to 45-year-olds in Indonesia during the 2018 Asian Games.

Anmum - Fonterra Indonesia: Mum to Mum Ambassador

Case Study • MMA Smarties, Silver, X (Global), 2019

Anmum, a pregnancy milk brand, created a pregnancy advice platform that allowed pregnant women and mothers to share information, while building positive brand perception in Indonesia.

Kwality Limited/Kwality Dairy: Making Vitamin D A Part of Children's Timetable

Case Study • Jay Chiat Strategic Excellence Awards, Short, National Strategy, 2019

Kwality Dairy, an Indian company that processes and handles dairy products, tackled the problem of vitamin D deficiency among Indian children through a campaign centred around school assemblies.

Wyeth Nutrition: Giving brand a new lease of life with 'Cara Pintar Mam' …in a smart way

Case Study • MMA Smarties, Bronze, Indonesia, 2019

Growing-up milk brand S-26 Procal used mobile to persuade mums to become advocates for the brand and drive trial and sales in Indonesia.

Wyeth Nutrition: Touching hearts through CRM scholarship program

Case Study • MMA Smarties, Silver, Indonesia, 2019

Wyeth Nutrition's growing-up milk brand S-26 Procal Gold used programmatic mobile targeting to persuade mums in Indonesia to join its loyalty programme and win scholarship savings.

Bear Brand’s mobile journey to drive 'Good intentions' Niat Murni

Case Study • MMA Smarties, Silver, Indonesia, 2019

Powdered milk drink Bear Brand used a mobile-optimised, digital and on-ground strategy based on the idea of 'pure intentions' to appeal to millennials in Indonesia during Ramadan.

DANCOW Fortigro UHT: Virtual lunch box

Case Study • MMA Smarties, Bronze, Indonesia, 2019

Growing-up milk brand Dancow FortiGro ran a promotional giveaway on mobile and social media to drive brand equity, increase footfall to stores, and increase sales of its Dancow FortiGro UHT variant in Indonesia.

Keeping it fresh: Being on trend in food and drink

Article • Pippa Bailey, Research on WARC, Ipsos MORI, August, 2019

Discover how five macro trends – digital detox, healthification, discovery and connoisseurship, personalisation and customisation, and premiumisation and indulgence – can be used as inspiration for innovation.

Oatly: a creative's dream?

News • 21 June 2019

Oatly doesn’t have a marketing department – its creative director thinks they’re stupid – but the plant-based milk company is nonetheless growing fast, expanding out of its native Sweden across Europe and into the US.

Why Oatly is against the marketing department

Article • Sam Peña-Taylor, Event Reports, Cannes Lions, June 2019

Oatly, the Swedish plant-based milk manufacturer, believes that marketing departments get in the way of the best advertising work.

Kwality Dairy: Making Vitamin D A Part Of Children's Timetable

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Kwality Dairy, an Indian company that processes and handles dairy products, tackled the problem of vitamin deficiency among Indian children through a campaign centred around school assemblies.

Why Oatly's relaunch focused on environmental concerns

Article • Brian Carruthers, Event Reports, Retail Week Live, March 2019

Oatly, the Swedish plant-based milk company, has grown quickly following a rebrand that allowed it to talk about its broader values.

Coca-Cola and Fonterra in strategic Asian alliance

News • 08 May 2019

The Coca-Cola Company has teamed up with New Zealand dairy co-op Fonterra to explore new opportunities in the soft drinks category across South East Asia.

The world's best drinks campaigns and companies 2019

Rankings • Rankings Articles, May 2019

Looks into which drinks campaigns, along with the agencies that have worked on drinks campaigns, have performed best over the past year.

Binggrae’s Banana-Flavored Milk: MyStraw

Rankings • WARC Creative 100, 2019

Binggrae’s Banana-Flavoured Milk, the sweet milk beverage, reengaged youngsters in South Korea through product innovations made to suit millennial lifestyle moments.

Dancow Excelnutri+: #IyaBoleh

Case Study • Rofi Yudisthira, WARC Media Awards, Shortlisted, Effective Use of Tech, 2018

Nutrition, health and wellness company Nestlé used a multimedia strategy, spearheaded by interactive HD video, to relaunch its Dancow Excelnutri+ growing-up milk in Indonesia.

Anchor Protein+: Go Strong All Day Long

Case Study • Philip De Meulemeester, WARC Media Awards, Shortlisted, Effective Channel Integration, 2018

Anchor, a New Zealand dairy brand, developed a positioning and a campaign for Protein+, a first-to-market dairy protein offering.

Catching the Exception: An in-depth qualitative social media analysis to uncover unexpected usages of plant-based Alpro products - #newrecipe #cleaneating #plantpower

Research Paper • Chayanne Meers and Suzanne Mulier, ESOMAR, Fusion, 2018

Alpro, a plant-based products brand, used deep-dive social analysis to identify consumer trends around plant-based products – allowing them to promote versatile and creative uses for its product ranges in Belgium.

MARIGOLD HL Milk: Care to Share Your Heart

Case Study • Hon Wui Theo, WARC Prize for Asian Strategy, Entrant, 2018

MARIGOLD HL Milk, the Singaporean dairy company, grew volume share and top-of-mind awareness by running a campaign focused on cholesterol awareness.

Nutriboost: Under The Cap Promotion

Case Study • MMA Smarties, Finalist, Vietnam, 2018

Nutriboost, a drink brand, targeted users in Vietnam with prize offerings that fit their interests to draw them to engage with the brand.