Case Study
•
Caroline Ekstrand, Andreas Granath, WARC Media Awards, Entrant, Effective Channel Integration, 2020
Oat milk brand Oatly used a controversial campaign to raise awareness of an important issue and grow sales.
Opinion
•
Jenny Stanley, October 2020
Have you ever noticed a QR code on the milk carton, wine bottle or yoghurt pot? If you scan it with your smart phone camera – it will take you to a connected experience where you will find product information, discount codes, competitions and interactive games or virtual reality experiences.
Opinion
•
Gabey Goh, October 2020
Dairy giant Amul emerged from India’s lockdown in a much stronger position than before. RS Sodhi, managing director of the Gujarat Co-operative Milk Marketing Federation and owner of the Amul brand speaks to WARC’s Gabey Goh for WARC Marketer's Toolkit 2021 about never going dark, meeting new consumer demands, being hyper-local and the organisation’s belief in long-term consistency.
News
•
23 September 2020
Nationalistic fervour amid souring relations with the United States and Australia, has contributed to a sales drop in China for foreign dairy products.
Case Study
•
Nicholas Short, Benjamin Condit, Ariel Ban, Ray Li, WARC Prize for Asian Strategy, Entrant, 2020
Dairy brand Yili created an augmented reality experience through its packaging, supported by social media content and prize draw to drive sales of its QQ Star Milk drink in China.
Article
•
Euromonitor Strategy Briefings, November 2019
Analyses the health and wellness (HW) packaged food industry, including a global outlook and leading companies and brands in the category.
Case Study
•
Hang Nguyen, WARC Media Awards, Entrant, Effective Use of Tech, 2019
Soya brand Vinasoy used TV-patented, fingerprint technology to deliver targeted ads to multi-screeners and strengthen its position in the soya milk category in Vietnam.
Case Study
•
Touché!, WARC Media Awards, Shortlisted, Effective Channel Integration, 2019
Focusing on the Christmas holidays, Quebec Milk Producers implemented an innovative campaign, delivered through all media, to raise awareness and boost sales.
Case Study
•
Eugenia Teo, WARC Media Awards, Entrant, Effective Channel Integration, 2019
Instant milk brand Dancow FortiGro ran a promotional giveaway on mobile and social media to drive brand equity, increase footfall to stores, and increase sales of its Dancow FortiGro UHT variant in Indonesia.
Case Study
•
MMA Smarties, Silver, South Africa, 2019
Nespray, a fortified milk brand, launched in-store activations and social media competitions to educate South African consumers on its product benefits and encourage purchase intent.
Case Study
•
MMA Smarties, Silver, APAC, 2019
Adult milk brand Anlene created sports-related mobile content that pitted an Olympic champion against a homemaker to target 25- to 45-year-olds in Indonesia during the 2018 Asian Games.
Case Study
•
MMA Smarties, Silver, X (Global), 2019
Anmum, a pregnancy milk brand, created a pregnancy advice platform that allowed pregnant women and mothers to share information, while building positive brand perception in Indonesia.
Case Study
•
Jay Chiat Awards, Short, National Strategy, 2019
Kwality Dairy, an Indian company that processes and handles dairy products, tackled the problem of vitamin D deficiency among Indian children through a campaign centred around school assemblies.
Case Study
•
MMA Smarties, Bronze, Indonesia, 2019
Growing-up milk brand Dancow FortiGro ran a promotional giveaway on mobile and social media to drive brand equity, increase footfall to stores, and increase sales of its Dancow FortiGro UHT variant in Indonesia.
Case Study
•
MMA Smarties, Silver, Indonesia, 2019
Wyeth Nutrition's growing-up milk brand S-26 Procal Gold used programmatic mobile targeting to persuade mums in Indonesia to join its loyalty programme and win scholarship savings.
Case Study
•
MMA Smarties, Bronze, Indonesia, 2019
Growing-up milk brand S-26 Procal used mobile to persuade mums to become advocates for the brand and drive trial and sales in Indonesia.
Case Study
•
MMA Smarties, Silver, Indonesia, 2019
Powdered milk drink Bear Brand used a mobile-optimised, digital and on-ground strategy based on the idea of 'pure intentions' to appeal to millennials in Indonesia during Ramadan.
Case Study
•
MMA Smarties, Bronze, Indonesia, 2019
Growing-up milk brand Dancow Fortigrow created a mobile interaction based on emojis to reach young mums on Mother's Day to increase brand equity and drive customer retention in Indonesia.
Article
•
Pippa Bailey, Research on WARC, Ipsos MORI, August, 2019
Discover how five macro trends – digital detox, healthification, discovery and connoisseurship, personalisation and customisation, and premiumisation and indulgence – can be used as inspiration for innovation.
News
•
20 June 2019
Oatly doesn’t have a marketing department – its creative director thinks they’re stupid – but the plant-based milk company is nonetheless growing fast, expanding out of its native Sweden across Europe and into the US.
Article
•
Sam Peña-Taylor, Event Reports, Cannes Lions, June 2019
Oatly, the Swedish plant-based milk manufacturer, believes that marketing departments get in the way of the best advertising work.
Case Study
•
Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Kwality Dairy, an Indian company that processes and handles dairy products, tackled the problem of vitamin deficiency among Indian children through a campaign centred around school assemblies.
Article
•
Brian Carruthers, Event Reports, Retail Week Live, March 2019
Oatly, the Swedish plant-based milk company, has grown quickly following a rebrand that allowed it to talk about its broader values.
News
•
07 May 2019
The Coca-Cola Company has teamed up with New Zealand dairy co-op Fonterra to explore new opportunities in the soft drinks category across South East Asia.
Rankings
•
Rankings Articles, May 2019
Looks into which drinks campaigns, along with the agencies that have worked on drinks campaigns, have performed best over the past year.
