SABRE Awards, Gold, Asia-Pacific, 2017
RTG Holdings, a drinks chain in Singapore, launched a new brand of bubble tea, LiHo, with a PR and social media strategy after its contract to distribute the formerly leading brand of bubble tea ended.
Pieter-Paul von Weiler and Heleen Hidskes, The Communications Council, Grand Effie, 2017
This case study explains how Dare, an Australian iced coffee brand, outperformed its competitors by creating a new consumption occasion: becoming the habitual choice for whenever people are not thinking straight.
Natasha Leporis, WARC Prize for Social Strategy, Entrant, 2016
This case study describes how Slurpee, Australia's oldest and favourite frozen beverage, used an unorthodox approach on social media to create excitement around each of its 13 new flavours and help Slurpee stand out in a market full of impersonators.
Francesca Alberry, Ali Sekulowicz-Barclay, Clare Hemphill and Catriona Ferris, MRS Awards, Finalist, December 2015
This case study describes how Lipton, a brand of tea belonging to Unilever, used innovative ethnographic research technique that allowed the brand to speak directly with consumers about their real life experiences.
This case study explains how Coca-Cola used a music-based branded content platform and a campaign across TV, social media and on-ground, to connect people in Arab countries by encouraging them to sing together.
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