Luckin Coffee, the Chinese retailer that has found stratospheric growth with its physically-light, convenient delivery platform for urban consumers, advocates a strategy of heavily pursuing a core group of users.
Tangrams Strategy & Effectiveness Awards, Bronze, 2019
Ovaltine, a brand of milk flavouring product, drove brand mentions and ROI in Vietnam by launching a brand battle between itself and its competitor, MILO, advocating for child happiness against MILO's competitive attitude.
Italian coffee brand Lavazza is replacing its current range of coffee capsules for home use with environmentally friendly ones, but its research indicates a degree of UK consumer confusion about what they can and can’t recycle.
Horlicks, a malted milk drink brand, increased awareness of its nutritional benefits in rural India by creating a scaled mobile engagement programme whereby consumers signed up to a conference call to find out more about the product.
Nescafé, an instant coffee brand, successfully increased sales by developing a multi-channel campaign that relied on impulse purchasing through m-commerce during sporting events to deliver its annual promotion campaign in Turkey.
Brooke Bond Red Label (BBRL) Tea, a tea brand, increased awareness by highlighting the social issue of discrimination against India's transgender community and people with disabilities with a series of campaigns from 2016 to 2018.
This report summarises the latest research from WARC's Data platform, with a focus on new advertising investment forecasts by product category, which are exclusive to WARC Data clients. Key findings include:
This report summarises the latest research from WARC's Data platform, with a focus on new net advertising investment data by product category, which are exclusive to WARC Data clients from 1st October. Key findings include:
Discover how five macro trends – digital detox, healthification, discovery and connoisseurship, personalisation and customisation, and premiumisation and indulgence – can be used as inspiration for innovation.
This case study explains how Coca-Cola used a music-based branded content platform and a campaign across TV, social media and on-ground, to connect people in Arab countries by encouraging them to sing together.
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