Soft drinks

Article • Euromonitor Strategy Briefings, July 2018

A regional overview of coffee in Asia Pacific, including an analysis of leading companies and brands, country snapshots and forecast projections for the category.

What's working in hot drinks

Article • WARC Category Intelligence, March 2018

Global strategies, campaign updates and trends in the hot drinks category.

Heath & Heather: Health and happiness in a teacup

Case Study • Design Business Association, Design Effectiveness Awards, Bronze, 2020

Heath & Heather, a tea brand, grew market share and sales in the UK by launching new packaging that featured botanical imagery and colour-coded themes to promote the natural Britishness of the brand.

SariWangi: Let's Talk

Case Study • Sumeet Parab, Apoorva Sheety, Fajar Adithya, WARC Awards, Entrant, Effective Use of Brand Purpose, 2020

SariWangi the tea bag brand used their Let's Talk campaign to create real conversations on social channels around respect for diversity during the 2019 presidential election in Indonesia.

OldTown White Coffee: Anything is Pause-able

Case Study • Su Ling Chan, Galen Lau, WARC Awards, Shortlisted, Effective Content Strategy, 2020

Coffee brand OldTown White Coffee increased sales and market share by targeting millenials with a multichannel campaign.

The evolution of Yorkshire Tea’s media strategy

News • 10 April 2020

Over the past decade, Yorkshire Tea has grown from a regional brand to become the UK’s number one tea, and while an entertaining creative strategy has been important in that, so too has been its media strategy which has had to evolve as it has ...

How Yorkshire Tea became the UK’s favourite brew

Article • Brian Carruthers, Event Reports, Thinkbox, March 2020

Over the past ten years, Yorkshire Tea has grown from a regional brand to become the number one tea brand in the UK.

Nescafé: Tribute

Rankings • WARC Effective 100, 2020

Nescafé, a coffee brand, reversed its decline in sales in Mexico by increasing awareness of its CSR initiative.

Nescafé: University Pride

Rankings • WARC Effective 100, 2020

Coffee brand Nescafé increased sales of its Nescafé 3in1 product in Egypt by connecting to university students.

Nescafé: Tribute

Case Study • Case Studies on WARC, 2018

Coffee brand Nescafé reversed a sales decline and improved its perception as a socially committed brand in Mexico through a campaign that got people closer to its CSR program.

Nestlé SA (Soft drinks)

Article • Euromonitor Profiles, January 2020

This Company Profile from Euromonitor provides key details and analysis of Nestlé SA, one of the world’s largest consumer goods companies.

Luckin Coffee’s user marketing model

News • 10 December 2019

Luckin Coffee, the Chinese retailer that has found stratospheric growth with its physically-light, convenient delivery platform for urban consumers, advocates a strategy of heavily pursuing a core group of users.

Why Luckin Coffee focuses on ‘user marketing’

Article • Brian Carruthers, Event Reports, IPA EffWorks, October 2019

Luckin Coffee, a Chinese coffee firm, uses its customers data to cut costs, improve quality, and to inform marketing to focus on a convenience-focussed young urban audience.

Lipton: Every Time is Creativi-Tea Time

Case Study • Anish Appukuttan, Phuong Nguyen, WARC Media Awards, Entrant, Effective Use of Tech, 2019

Tea brand Lipton employed a data-driven targeting strategy, based on time of day, to drive awareness and penetration in Vietnam during the summer.

Nespresso: Singaporeans drinking more coffee following Black Friday

Case Study • Mark Habergham, Rohit Mishra, Yiyao Zhang, Chanel Wee, WARC Media Awards, Entrant, Effective Channel Integration, 2019

Portioned coffee brand Nespresso used an approach that majored on mobile and personalisation to drive brand consideration and increase sales in Singapore.

Ovaltine: Empower Kids’ Happy Exploration

Case Study • Tangrams Strategy & Effectiveness Awards, Bronze, 2019

Ovaltine, a brand of milk flavouring product, drove brand mentions and ROI in Vietnam by launching a brand battle between itself and its competitor, MILO, advocating for child happiness against MILO's competitive attitude.

Nestle Smoovlatte: Nescafe – From Tianyi With Love

Case Study • MMA Smarties, Silver, X (Global), 2019

Nescafé, an instant coffee brand, partnered with a famous virtual celebrity to create a campaign in which young Chinese consumers could unlock a personalised message by scanning Nescafé bottles.

The complicated business of recycling

News • 05 November 2019

Italian coffee brand Lavazza is replacing its current range of coffee capsules for home use with environmentally friendly ones, but its research indicates a degree of UK consumer confusion about what they can and can’t recycle.

Horlicks: Engagement In A Media Dark Market- 81% Delivered

Case Study • MMA Smarties, Gold, India, 2019

Horlicks, a malted milk drink brand, increased awareness of its nutritional benefits in rural India by creating a scaled mobile engagement programme whereby consumers signed up to a conference call to find out more about the product.

Brooke Bond Red Label: Bringing Two Rival Nations Together over a different 'Cup'

Case Study • MMA Smarties, Finalist, India, 2019

Brooke Bond Red Label, a tea brand, increased brand equity scores in India by promoting its promise of togetherness through bringing together two legendary cricketing rivals.

Nescafé 3in1: Addressable TV & Getir project

Case Study • MMA Smarties, Gold, EMEA, 2019

Nescafé, an instant coffee brand, successfully increased sales by developing a multi-channel campaign that relied on impulse purchasing through m-commerce during sporting events to deliver its annual promotion campaign in Turkey.

Yorkshire Tea: Planning done proper

Case Study • Account Planning Group - (UK), Bronze, 2019

Yorkshire Tea, a brand of black tea, increased its sales in a sharply declining category by engaging UK consumers with its brand values in a humorous and authentic way.

Horlicks: Engagement in a media dark market, 81% delivered

Case Study • Emvies, Gold, 2019

Horlicks, a powdered milk brand, engaged rural Indian women using the medium of voice to increase its top of mind awareness by 33%.

7 questions with Tata Global Beverage’s Liliana Caimacan

Opinion • WARC, October 2019

Liliana Caimacan is head of global innovation at Tata Global Beverages. She tells WARC why the business is looking beyond the black tea category and how partners are helping develop new product ideas.

Brooke Bond Red Label: The 6 Pack Band

Case Study • Emvies, Silver, 2019

Brooke Bond Red Label (BBRL) Tea, a tea brand, increased awareness by highlighting the social issue of discrimination against India's transgender community and people with disabilities with a series of campaigns from 2016 to 2018.