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Nescafe: Next dalgona hunt

Case Study • MMA Smarties, Indonesia, Bronze, 2021

Nescafe, the coffee brand, changed its perception among customers in Indonesia.

Nescafé: Coffee Stamp

Rankings • WARC Creative 100, 2021

NESCAFÉ, a coffee brand, inserted itself into the Colombian coffee market with a migratory stamp made from coffee ink.

Wong Lo Kat: How to position an old brand as new

Opinion • Sarah Jia, November 2021

Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022, launching soon. Click here to register your interest .

Taylors Coffee: The Power of Obvious

Case Study • APG (UK), Silver, 2021

Taylors, a coffee brand, launched a campaign in the UK to raise penetration of coffee bags to 4% of UK households.

China’s Saturnbird: Brewing coffee with culture and creativity

Article • WARC Exclusive, Spotlight China, June 2021

Popular Chinese coﬀee brand Saturnbird is driving growth with an evolving consumer-centric strategy that emphasises creativity and community connections.

Nescafé: Procrastination

Case Study • WARC Prize for MENA Strategy, Entrant, 2021

For the third year running, beverage brand Nescafe targeted university students in Egypt with an appealing multi-channel campaign to grow sales and take back share from its main local competitor.

Keurig Dr Pepper: Brew the love

Case Study • WARC Awards for Effectiveness, Entrant, Sustained Growth, 2021

Keurig, a producer and distributor of hot and cold beverages, launched a campaign in the USA to create a deeper emotional connection with drip coffee drinkers.

Nescafé Dolce Gusto: Coffee corners of the world

Case Study • WARC Awards for Effectiveness, Entrant, Sustained Growth, 2021

Nescafé, a coffee brand, launched a campaign in the UAE to ensure that its coffee machines were consumers' first choice.

Nescafé: New packaging