Soft drinks

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Article • Euromonitor Strategy Briefings, July 2018

A regional overview of coffee in Asia Pacific, including an analysis of leading companies and brands, country snapshots and forecast projections for the category.

What's working in hot drinks

Article • WARC Exclusive, March 2018

Global strategies, campaign updates and trends in the hot drinks category.

Mondelez targets emerging women's health drinks space in India

News • 18 September 2018

Mondelez India’s Bournvita has brought out a new variant targeting women and addressing health concerns more common among women as it seeks to increase its foothold in a more specialised emerging market.

Tata Tea: Alarm Bajne Se Pehle Jaago Re – Awaken before the alarm goes off

Case Study • Sushma R Rao, WARC Prize for Asian Strategy, Shortlisted, 2018

Beverage company Tata Tea ran a social activism campaign focused on gender sensitivity and sports education to increase exposure and engagement.

Coca-Cola fills gap in portfolio

News • 03 September 2018

GLOBAL: Coca-Cola’s acquisition of Costa Coffee marks a significant move by the soft drinks giant into the hot drinks sector and opens up new distribution options and faster overseas expansion for the out-of-home coffee brand.

Nestlé SA (Soft drinks)

Article • Euromonitor Profiles, August 2018

This Company Profile from Euromonitor provides key details and analysis of Nestlé SA, one of the world’s largest consumer goods companies.

Making Yorkshire Tea Proper Successful

Case Study • Marketing Society UK, Excellence Awards, Highly Commended, 2018

Yorkshire Tea, a British tea brand, increased market share in the UK by launching a campaign that featured celebrities as its factory workers.

PG Tips: Morning Moods

Case Study • Jack Trew, WARC Awards, Entrant, Effective Social Strategy, 2018

PG tips, the tea brand, used social media GIFs to increase awareness of its black tea varieties in the UK.

The world's best drinks campaigns and companies 2018

Gunn Report • Gunn Articles, May 2018

Looks into which drinks campaigns, along with the agencies that have worked on drinks campaigns, have performed best over the past year.

Lipton: Don't Just Think; Do

Case Study • SABRE Awards, Gold, Superior Achievement In Brand-Building, Africa, 2018

Lipton, a tea brand, launched its Doing Good campaign in Nigeria to leverage Ramadan and connect with both Christian and Muslim consumers across Nigeria with a message of love.

Hot drinks global industry overview

Article • Euromonitor Strategy Briefings, April 2018

This report provides an overview of the global hot drinks industry, examining the performance of hot drinks comparatively, leading companies, growth brands, and trends shaping the development of the market.

How to drive grocery sales online

Article • Andrew Watts, Admap, May 2018, pp. 35-37

Reveals the results of long-term research that used behavioural science and sales messages to create sales triggers, testing them across the product categories of chocolate, tea and cheese, in three digital environments.

Hindustan Unilever regains top spot in Indian tea

News • 10 April 2018

MUMBAI: After eight years of value share leadership, Tata Tea has ceded the top spot to Hindustan Unilever, despite Tata’s continued hold on the market by volume.

Brooke Bond Red Label: '6 Pack Band' (India)

Gunn Report • Gunn Media, 2018

Contains the creative for the '6 Pack Band' campaign for Brooke Bond Red Label by the agency Mindshare in India.

Brewing warmth and growth for Tetley

Case Study • Design Business Association, Bronze, 2018

Focusing on the magical moments of warmth helped Tetley’s tea brand reinvigorate its image and increase sales globally.

Java Republic: Something's been brewing

Case Study • Design Business Association, Silver, 2018

Java Republic, the Irish premium beverage company, achieved high growth by using a new design to take advantage of the growing speciality tea sector.

Matcha Green Tea: Reinventing a classic

Case Study • Design Business Association, Silver, 2018

Lipton, a tea brand, promoted its matcha tea in the US by redesigning its bottles to link it back to its Japanese origins with imagery of fans and trails of matcha powder.

W2O Group: W2O Socialgraphics

Research Paper • SABRE Awards, Best In Marketing Technology, In2, 2018

W2O, a holding company that operates three marketing and communications firms, created its 'Socialgraphic' technology to better understand audiences on social media and develop more targeted content for US audiences.

Tata Tea's Alarm Bajne Se Pehle Jaago Re: A cultural strategy to rescue Indian activism from its armchair

Case Study • Team MullenLowe Lintas Group, WARC Prize for Asian Strategy, Entrant, 2017

Tea brand Tata Tea increased its market share in India by encouraging activism to build top of mind awareness.

Nescafé: Delivering coffee without the cup

Case Study • Jitender Dabas, Priya Bhattacharji, WARC Prize for Asian Strategy, Entrant, 2017

Nescafé, the coffee brand, increased sales in tea-loving India by focusing on young people and mornings with a sponsored radio show.

Nescafé Labs: Creating a unique millennial culture around coffee

Case Study • Jitender Dabas, Priya Bhattacharji, WARC Prize for Asian Strategy, Entrant, 2017

Nescafé, the instant coffee brand, connected with young Indian adults by encouraging their aspirations and helping them through competitions and mentoring.

Brooke Bond Red Label Tea: Taste of Togetherness

Case Study • Vipashna Bhuptani, WARC Prize for Asian Strategy, Shortlisted, 2017

Tea brand Brooke Bond Red Label conducted a three-year, multi-channelled social experiment to get customers to reappraise the brand and to regain its market-leadership position in India.

Café Royal: In the service of good taste

Case Study • European Association of Communications Agencies, Silver, 2017

Café Royal, a Swiss coffee brand, launched its campaign across Europe in partnership with Robbie Williams to gain more market share from key competitors Nespresso and Mondelez.

My Café, my generation - leverage AR app for integrated strategy

Case Study • MMA Smarties, Finalist, 2017

My Café, a RTD coffee brand in Vietnam, launched a mobile campaign to drive sales and awareness, and dispel the stigma of ready-to-drink (RTD) coffee.

Lipton: Dynamic video message to increase sales during Tet

Case Study • MMA Smarties, Finalist, 2017

Lipton, a tea and beverage brand, launched a campaign in Vietnam to drive tea bag penetration during Tet, increase sales and draw audiences' attention from other brands.

Soft drinks global industry overview

Article • Euromonitor Strategy Briefings, March 2018

Gives a global industry overview of the soft drinks category, including leading companies and brands, the top five trends shaping the industry and market snapshots.
Fanta Relaunch

Case Study • David Toussaint, WARC Media Awards, Silver, Effective Channel Integration, 2017

Beverage brand Fanta revitalised its brand awareness in Australia through engaging its customers in the campaign itself.
Pepsi: #Say It With Pepsi

Case Study • Effie Worldwide, Gold, North America Effies, 2017

This case study looks at how Pepsi, the beverage brand, helped differentiate itself from other brands in the category with its #SayItWithPepsi campaign, launched in the US.
Lion - Dare Iced Coffee: How not thinking straight led to long-term growth

Case Study • Pieter-Paul von Weiler and Heleen Hidskes, The Communications Council, Grand Effie, 2017

This case study explains how Dare, an Australian iced coffee brand, outperformed its competitors by creating a new consumption occasion: becoming the habitual choice for whenever people are not thinking straight.
Coca-Cola: Uniting through music

Case Study • Tahaab Rais, WARC Awards, Entrant, Effective Content Strategy, 2017

This case study explains how Coca-Cola used a music-based branded content platform and a campaign across TV, social media and on-ground, to connect people in Arab countries by encouraging them to sing together.
Mountain Dew Kickstart comes alive

Case Study • AME Awards, Gold, 2016

This case study details Mountain Dew's campaign to launch Kickstart, a caffeine-infused interpretation of their product, in the US by positioning the brand as a "pre-game drink".