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L'OR: Big Coffee Day

Case Study • Louise Løbner Malmborg, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020

Coffee brand L'OR partnered cinema chain Nordisk Film Biografer to drive awareness and sales of its Nespresso-compatible capsules in Denmark via a scented cinema ad and on- and offline activities.

Pure Leaf: No is Beautiful

Case Study • ARF Ogilvy Awards (US), Gold, 2020

Pure Leaf, a tea brand, increased sales and reduced the pressure to strive for perfection and say 'Yes' to everything with its campaign No Is Beautiful.

TWG Tea beefs up omnichannel brand experience with online storefront expansion

News • 02 September 2020

Singaporean luxury tea brand TWG Tea is launching more than 20 new official online stores on third-party marketplaces in new and emerging markets across APAC, North America and Europe on platforms such as Zalora, Amazon and Lazada.

OldTown White Coffee: Anything is Pause-able with OldTown White Coffee

Case Study • Galen Lau, Su Ling Chan, WARC Prize for Asian Strategy, Entrant, 2020

Coffee brand OldTown White Coffee increased sales and market share by targeting millenials with a multichannel campaign.

Lipton: Every Time is Creativi-Tea Time

Case Study • Phuong Nguyen Dieu, Anish Appukuttan, Soumya Ranjan Panda, WARC Prize for Asian Strategy, Entrant, 2020

Tea brand Lipton employed a data-driven targeting strategy, based on time of day, to drive awareness and penetration in Vietnam during the summer.

Nescafé: Break Out of the Outbreak

Case Study • Nicholas Short, Shekhar Khanna, WARC Prize for Asian Strategy, Entrant, 2020

A multi-platform campaign saw instant coffee brand Nescafe resonate with consumers and drive e-commerce sales in China.

Nescafé: University Pride Season 2

Case Study • Dina El Dessouky, Yosr Khalifa, Mustafa Darwish, WARC Prize for MENA Strategy, Entrant, 2020

Instant coffee brand Nescafé 3in1 went back to college to grow popularity in Egypt and narrow the sales gap with the competition.

Heath & Heather: Health and happiness in a teacup

Case Study • Design Effectiveness Awards, Design Effectiveness Awards, Bronze, 2020

Heath & Heather, a tea brand, grew market share and sales in the UK by launching new packaging that featured botanical imagery and colour-coded themes to promote the natural Britishness of the brand.

SariWangi: Let's Talk

Case Study • Sumeet Parab, Apoorva Sheety, Fajar Adithya, WARC Awards, Entrant, Effective Use of Brand Purpose, 2020

SariWangi the tea bag brand used their Let's Talk campaign to create real conversations on social channels around respect for diversity during the 2019 presidential election in Indonesia.

OldTown White Coffee: Anything is Pause-able

Case Study • Su Ling Chan, Galen Lau, WARC Awards, Shortlisted, Effective Content Strategy, 2020

Coffee brand OldTown White Coffee increased sales and market share by targeting millenials with a multichannel campaign.

The evolution of Yorkshire Tea’s media strategy

News • 09 April 2020

Over the past decade, Yorkshire Tea has grown from a regional brand to become the UK’s number one tea, and while an entertaining creative strategy has been important in that, so too has been its media strategy which has had to evolve as it has become

How Yorkshire Tea became the UK’s favourite brew

Article • Brian Carruthers, Event Reports, Thinkbox, March 2020

Over the past ten years, Yorkshire Tea has grown from a regional brand to become the number one tea brand in the UK.

Nescafé: University Pride

Rankings • WARC Effective 100, 2020

Coffee brand Nescafé increased sales of its Nescafé 3in1 product in Egypt by connecting to university students.

Nescafé: Tribute

Rankings • WARC Effective 100, 2020

Nescafé, a coffee brand, reversed its decline in sales in Mexico by increasing awareness of its CSR initiative.

Nescafé: Tribute

Case Study • WARC Cases, 2018

Coffee brand Nescafé reversed a sales decline and improved its perception as a socially committed brand in Mexico through a campaign that got people closer to its CSR program.

Nestlé SA (Soft drinks)

Article • Euromonitor Advertiser Profiles, January 2020

This Company Profile from Euromonitor provides key details and analysis of Nestlé SA, one of the world’s largest consumer goods companies.

Luckin Coffee’s user marketing model

News • 10 December 2019

Luckin Coffee, the Chinese retailer that has found stratospheric growth with its physically-light, convenient delivery platform for urban consumers, advocates a strategy of heavily pursuing a core group of users.

Why Luckin Coffee focuses on ‘user marketing’

Article • Brian Carruthers, Event Reports, IPA EffWorks, October 2019

Luckin Coffee, a Chinese coffee firm, uses its customers data to cut costs, improve quality, and to inform marketing to focus on a convenience-focussed young urban audience.

Lipton: Every Time is Creativi-Tea Time

Case Study • Anish Appukuttan, Phuong Nguyen, WARC Media Awards, Entrant, Effective Use of Tech, 2019

Tea brand Lipton employed a data-driven targeting strategy, based on time of day, to drive awareness and penetration in Vietnam during the summer.

Nespresso: Singaporeans drinking more coffee following Black Friday

Case Study • Mark Habergham, Rohit Mishra, Yiyao Zhang, Chanel Wee, WARC Media Awards, Entrant, Effective Channel Integration, 2019

Portioned coffee brand Nespresso used an approach that majored on mobile and personalisation to drive brand consideration and increase sales in Singapore.

Ovaltine: Empower Kids’ Happy Exploration

Case Study • Tangrams Strategy & Effectiveness Awards, Bronze, 2019

Ovaltine, a brand of milk flavouring product, drove brand mentions and ROI in Vietnam by launching a brand battle between itself and its competitor, MILO, advocating for child happiness against MILO's competitive attitude.

Nestle Smoovlatte: Nescafe – From Tianyi With Love

Case Study • MMA Smarties, Silver, X (Global), 2019

Nescafé, an instant coffee brand, partnered with a famous virtual celebrity to create a campaign in which young Chinese consumers could unlock a personalised message by scanning Nescafé bottles.

The complicated business of recycling

News • 05 November 2019

Italian coffee brand Lavazza is replacing its current range of coffee capsules for home use with environmentally friendly ones, but its research indicates a degree of UK consumer confusion about what they can and can’t recycle.

Horlicks: Engagement In A Media Dark Market- 81% Delivered

Case Study • MMA Smarties, Gold, India, 2019

Horlicks, a malted milk drink brand, increased awareness of its nutritional benefits in rural India by creating a scaled mobile engagement programme whereby consumers signed up to a conference call to find out more about the product.

Brooke Bond Red Label: Bringing Two Rival Nations Together over a different 'Cup'

Case Study • MMA Smarties, Finalist, India, 2019

Brooke Bond Red Label, a tea brand, increased brand equity scores in India by promoting its promise of togetherness through bringing together two legendary cricketing rivals.

Global Ad Trends: FMCG and COVID-19

Data • James McDonald, Rob Clapp, WARC Data, March 2020

This report summarises the latest research from WARC's Data platform, with a focus on FMCG & COVID-19. Key findings include
Mountain Dew Kickstart comes alive

Case Study • AME Awards, Gold, 2016

This case study details Mountain Dew's campaign to launch Kickstart, a caffeine-infused interpretation of their product, in the US by positioning the brand as a "pre-game drink".
What's working in FMCG

Article • WARC Category Intelligence, July 2020

Global strategies, campaign updates and trends in the FMCG category.
Keeping it fresh: Being on trend in food and drink

Article • Pippa Bailey, Research on WARC, Ipsos MORI, August, 2019

Discover how five macro trends – digital detox, healthification, discovery and connoisseurship, personalisation and customisation, and premiumisation and indulgence – can be used as inspiration for innovation.
How to make effective food advertising in the COVID-19 era: insights from Ipsos

Article • Stephen Whiteside, Event Reports, Ipsos 2020 Food Industry Summit, August 2020

Research firm Ipsos analyzed the advertising creative that delivered the greatest impact during the COVID-19 pandemic to offer guidance for food brands.
Coca-Cola’s three-stage model for responding to COVID-19

Article • Stephen Whiteside, WARC Exclusive, May 2020

Coca-Cola, the soft drinks manufacturer, has mapped out a three-phase strategy as it responds to the COVID-19 crisis.