Article
•
Euromonitor Strategy Briefings, July 2018
A regional overview of coffee in Asia Pacific, including an analysis of leading companies and brands, country snapshots and forecast projections for the category.
Article
•
WARC Category Intelligence, March 2018
Global strategies, campaign updates and trends in the hot drinks category.
News
•
03/09/2020
Singaporean luxury tea brand TWG Tea is launching more than 20 new official online stores on third-party marketplaces in new and emerging markets across APAC, North America and Europe on platforms such as Zalora, Amazon and Lazada.
Case Study
•
Dina El Dessouky, Yosr Khalifa, Mustafa Darwish, WARC Prize for MENA Strategy, Entrant, 2020
Instant coffee brand Nescafé 3in1 went back to college to grow popularity in Egypt and narrow the sales gap with the competition.
Case Study
•
Design Business Association, Design Effectiveness Awards, Bronze, 2020
Heath & Heather, a tea brand, grew market share and sales in the UK by launching new packaging that featured botanical imagery and colour-coded themes to promote the natural Britishness of the brand.
Case Study
•
Sumeet Parab, Apoorva Sheety, Fajar Adithya, WARC Awards, Entrant, Effective Use of Brand Purpose, 2020
SariWangi the tea bag brand used their Let's Talk campaign to create real conversations on social channels around respect for diversity during the 2019 presidential election in Indonesia.
Case Study
•
Su Ling Chan, Galen Lau, WARC Awards, Shortlisted, Effective Content Strategy, 2020
Coffee brand OldTown White Coffee increased sales and market share by targeting millenials with a multichannel campaign.
News
•
10/04/2020
Over the past decade, Yorkshire Tea has grown from a regional brand to become the UK’s number one tea, and while an entertaining creative strategy has been important in that, so too has been its media strategy which has had to evolve as it has ...
Article
•
Brian Carruthers, Event Reports, Thinkbox, March 2020
Over the past ten years, Yorkshire Tea has grown from a regional brand to become the number one tea brand in the UK.
Rankings
•
WARC Effective 100, 2020
Nescafé, a coffee brand, reversed its decline in sales in Mexico by increasing awareness of its CSR initiative.
Rankings
•
WARC Effective 100, 2020
Coffee brand Nescafé increased sales of its Nescafé 3in1 product in Egypt by connecting to university students.
Case Study
•
Case Studies on WARC, 2018
Coffee brand Nescafé reversed a sales decline and improved its perception as a socially committed brand in Mexico through a campaign that got people closer to its CSR program.
Article
•
Euromonitor Profiles, January 2020
This Company Profile from Euromonitor provides key details and analysis of Nestlé SA, one of the world’s largest consumer goods companies.
News
•
10/12/2019
Luckin Coffee, the Chinese retailer that has found stratospheric growth with its physically-light, convenient delivery platform for urban consumers, advocates a strategy of heavily pursuing a core group of users.
Article
•
Brian Carruthers, Event Reports, IPA EffWorks, October 2019
Luckin Coffee, a Chinese coffee firm, uses its customers data to cut costs, improve quality, and to inform marketing to focus on a convenience-focussed young urban audience.
Case Study
•
Anish Appukuttan, Phuong Nguyen, WARC Media Awards, Entrant, Effective Use of Tech, 2019
Tea brand Lipton employed a data-driven targeting strategy, based on time of day, to drive awareness and penetration in Vietnam during the summer.
Case Study
•
Mark Habergham, Rohit Mishra, Yiyao Zhang, Chanel Wee, WARC Media Awards, Entrant, Effective Channel Integration, 2019
Portioned coffee brand Nespresso used an approach that majored on mobile and personalisation to drive brand consideration and increase sales in Singapore.
Case Study
•
Tangrams Strategy & Effectiveness Awards, Bronze, 2019
Ovaltine, a brand of milk flavouring product, drove brand mentions and ROI in Vietnam by launching a brand battle between itself and its competitor, MILO, advocating for child happiness against MILO's competitive attitude.
Case Study
•
MMA Smarties, Silver, X (Global), 2019
Nescafé, an instant coffee brand, partnered with a famous virtual celebrity to create a campaign in which young Chinese consumers could unlock a personalised message by scanning Nescafé bottles.
News
•
05/11/2019
Italian coffee brand Lavazza is replacing its current range of coffee capsules for home use with environmentally friendly ones, but its research indicates a degree of UK consumer confusion about what they can and can’t recycle.
Case Study
•
MMA Smarties, Gold, India, 2019
Horlicks, a malted milk drink brand, increased awareness of its nutritional benefits in rural India by creating a scaled mobile engagement programme whereby consumers signed up to a conference call to find out more about the product.
Case Study
•
MMA Smarties, Finalist, India, 2019
Brooke Bond Red Label, a tea brand, increased brand equity scores in India by promoting its promise of togetherness through bringing together two legendary cricketing rivals.
Case Study
•
MMA Smarties, Gold, EMEA, 2019
Nescafé, an instant coffee brand, successfully increased sales by developing a multi-channel campaign that relied on impulse purchasing through m-commerce during sporting events to deliver its annual promotion campaign in Turkey.
Case Study
•
Account Planning Group - (UK), Bronze, 2019
Yorkshire Tea, a brand of black tea, increased its sales in a sharply declining category by engaging UK consumers with its brand values in a humorous and authentic way.
Case Study
•
Emvies, Gold, 2019
Horlicks, a powdered milk brand, engaged rural Indian women using the medium of voice to increase its top of mind awareness by 33%.
