Soft drinks

Article • Euromonitor Strategy Briefings, July 2018

A regional overview of coffee in Asia Pacific, including an analysis of leading companies and brands, country snapshots and forecast projections for the category.

What's working in hot drinks

Article • WARC Category Intelligence, March 2018

Global strategies, campaign updates and trends in the hot drinks category.

China‘s biggest gas station launches own coffee brand

News • 12 September 2019

Across Sinopec’s own convenience stores at approximately 27,000 gas stations in China is a new coffee brand called EasyJet, part of a category-expansion move by the state-owned refining, gas and petrochemical conglomerate.

Horlicks: Emotional Nutrition

Case Study • SABRE Awards, Asia-Pacific, Superior Achievement in Brand-Building, Diamond, 2019

Horlicks, a sweet malted milk hot drink, connected with mothers in India by addressing the emotional needs of their university-bound children.

Nescafe Dolce Gusto: Coffee is not just black or white

Case Study • SABRE Awards, Asia-Pacific, IN2, Winner, 2019

Nescafe Dolce Gusto, the capsule coffee brand, created an Ideal Life brand ecosystem in China to stand out in a crowded coffee category.

Horlicks: Emotional Nutrition

Case Study • SABRE Awards, South Asia, Integrated Marketing, 2019

Horlicks, a malted milk drink brand, raised awareness of the issue of student suicides across India during exam season by launching PR and films that showed mothers the importance of mental nutrition, as well as physical.

Lipton: Silence Ad Break

Case Study • MIXX Awards, Gold, Brand Advertising Campaign, 2019

Lipton, a tea brand, increased brand image scores in Turkey by silencing screens during prime time to encourage people to have face-to-face conversations over a cup of tea.

India's coffee market offers ample space for growth

News • 11 July 2019

The coffee category is growing in traditionally tea-drinking India, as brands move into a space of younger consumers finding their beverage of choice.

Nescafé Dolce Gusto: Inspiring Coffee Corners

Case Study • Alvaro Bretel, WARC Prize for MENA Strategy, Silver, 2019

Nescafé Dolce Gusto used an inspirational, personalised multi-channel campaign to grow sales, improve penetration and increase its cultural relevance in the Middle East.

Nescafé 3in1: University Pride

Case Study • Naila Fattouh, WARC Prize for MENA Strategy, Silver, 2019

Coffee brand Nescafé used TV, digital, outdoor and on-pack design to promote its single-serve Nescafé 3-in-1, following currency devaluation in Egypt.

Kenco

Case Study • Design Business Association, Silver, 2019

Kenco, a coffee brand, redesigned its brand packaging to show its authority as a coffee company and increase value growth in the UK.

L'OR

Case Study • Design Business Association, Silver, 2019

L’Or, a coffee brand, redesigned its brand packaging to launch new aluminium capsules that rivaled in the UK.

Newby Classic Tea Collection

Case Study • Design Business Association, Silver, 2019

Newby, a classic tea collection, increased sales globally by redesigning its packaging to reflect it as the artefact of well-known philanthropist Nirma Sethia.

Nescafé Dolce Gusto: Coffee Corners

Case Study • Alvaro Bretel, WARC Awards, Bronze, Effective Content Strategy, 2019

Nescafé Dolce Gusto used an inspirational, personalised multi-channel campaign to grow sales, improve penetration and increase its cultural relevance in the Middle East.

Nescafé 3in1: University Pride

Case Study • Naila Fattouh, WARC Awards, Gold, Effective Content Strategy, 2019

Coffee brand Nescafé used TV, digital, outdoor and on-pack design to promote its single-serve Nescafé 3-in-1, following currency devaluation in Egypt.

Ovaltine: Who Needs a Champion?

Case Study • Thuy Anh Nguyen, WARC Awards, Entrant, Effective Use of Brand Purpose, 2019

Nutritional malt drink brand Ovaltine took a multichannel approach to win over mums in Vietnam and turn them off the leading brand that championed 'champion children'.

Jacobs Douwe Egberts (Drinks and beverages, non-alcoholic)

Article • Euromonitor Profiles, February 2019

This Company Profile from Euromonitor provides key details and analysis of Jacobs Douwe Egberts.

Nescafé: Kickstart 2017

Case Study • Sumegha Rao, Jean Paul de Ponti, Heru Santoso, Krisnina Hanum, WARC Prize for Asian Strategy, Entrant, 2018

Coffee brand Nescafé used an innovative campaign in Indonesia to strengthen brand appeal and increase trial among youth in a cluttered category.

Nescafé: Creating a coffee-loving generation in a tea-drinking country

Case Study • Jitender Dabas, Ankit Vohra, WARC Prize for Asian Strategy, Entrant, 2018

Coffee brand Nescafé used a combination of radio and digital to increase consumption and grow sales of coffee among young Indians.

Etika Sdn Bhd: Wonda Brews Surprising Gift Boxes via Ezibox

Case Study • Dragons of Asia, Best Business To Business Or Trade Marketing Campaign, Bronze, Dragons of Malaysia, 2018

Wonda, a coffee brand, used Facebook to build buzz on its offering for loyal customers in Malaysia.

Nescafé Sees The Car In Your Fortune

Case Study • MMA Smarties, Gold, Turkey, 2018

Nescafé, a coffee brand, partnered with a fortune-telling app to engage coffee drinkers in Turkey and in doing so achieved revenue growth of 26%.

Waking the sleep shoppers: A proper effective campaign for Yorkshire Tea

Case Study • Loz Horner, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2018

Yorkshire Tea, a brand of black tea, increased its sales in a sharply declining category by engaging UK consumers with its brand values in a humorous way.

Chakra Tea: Chai-Fi

Case Study • Vishal Sagar, Gurpreet Kour, Case Studies on WARC, 2018

Tea brand Chakra Tea differentiated itself from local and international competition with an innovation aimed at Indian workers.

Unilever (Drink and beverages, non-alcoholic)

Article • Euromonitor Profiles, October 2018

This Company Profile from Euromonitor provides key details and analysis of Unilever, the owner of brands such as Lipton, Brooke Bond and PG Tips.

Horlicks: When Kids Took A Dare For Chilled Horlicks

Case Study • MMA Smarties, Finalist, India, 2018

Horlicks, a malted milk hot drink, launched a social experiment in Indian shopping malls that tested the lengths kids would go to for a chilled Horlicks shake to increase brand equity.