Soft drinks

Article • Euromonitor Strategy Briefings, July 2018

A regional overview of coffee in Asia Pacific, including an analysis of leading companies and brands, country snapshots and forecast projections for the category.

What's working in hot drinks

Article • WARC Category Intelligence, March 2018

Global strategies, campaign updates and trends in the hot drinks category.

Yorkshire Tea: Planning done proper

Case Study • Account Planning Group - (UK), Bronze, 2019

Yorkshire Tea, a brand of black tea, increased its sales in a sharply declining category by engaging UK consumers with its brand values in a humorous and authentic way.

7 questions with Tata Global Beverage’s Liliana Caimacan

Opinion • WARC, October 2019

Liliana Caimacan is head of global innovation at Tata Global Beverages. She tells WARC why the business is looking beyond the black tea category and how partners are helping develop new product ideas.

Horlicks: Emotional Nutrition

Case Study • SABRE Awards, Asia-Pacific, Superior Achievement in Brand-Building, Diamond, 2019

Horlicks, a sweet malted milk hot drink, connected with mothers in India by addressing the emotional needs of their university-bound children.

China‘s biggest gas station launches own coffee brand

News • 12 September 2019

Across Sinopec’s own convenience stores at approximately 27,000 gas stations in China is a new coffee brand called EasyJet, part of a category-expansion move by the state-owned refining, gas and petrochemical conglomerate.

Nescafe Dolce Gusto: Coffee is not just black or white

Case Study • SABRE Awards, Asia-Pacific, IN2, Winner, 2019

Nescafe Dolce Gusto, the capsule coffee brand, created an Ideal Life brand ecosystem in China to stand out in a crowded coffee category.

YouGov Ad of the Month – Malaysia: Milo

Opinion • BrandIndex, September 2019

During August, chocolate malt drink Milo is the brand which has achieved the highest uplift in its Ad Awareness over the past month.

Honest Tea's masterbrand strategy

News • 26 August 2019

Honest Tea, the beverage manufacturer, is seeking to build its masterbrand as its portfolio extends well beyond the drink that is embedded in its name.

Honest Tea builds a masterbrand that extends across categories

Article • Stephen Whiteside, Event Reports, Owning Your Narrative: The Future of Media, June 2019

Honest Tea, the beverage manufacturer, is seeking to build its masterbrand as it extends into new categories and targets different consumer groups.

Horlicks: Emotional Nutrition

Case Study • SABRE Awards, South Asia, Integrated Marketing, 2019

Horlicks, a malted milk drink brand, raised awareness of the issue of student suicides across India during exam season by launching PR and films that showed mothers the importance of mental nutrition, as well as physical.

Lipton: Silence Ad Break

Case Study • MIXX Awards, Gold, Brand Advertising Campaign, 2019

Lipton, a tea brand, increased brand image scores in Turkey by silencing screens during prime time to encourage people to have face-to-face conversations over a cup of tea.

India's coffee market offers ample space for growth

News • 11 July 2019

The coffee category is growing in traditionally tea-drinking India, as brands move into a space of younger consumers finding their beverage of choice.

Nescafé 3in1: University Pride

Case Study • Naila Fattouh, WARC Prize for MENA Strategy, Silver, 2019

Coffee brand Nescafé used TV, digital, outdoor and on-pack design to promote its single-serve Nescafé 3-in-1, following currency devaluation in Egypt.

Nescafé Dolce Gusto: Inspiring Coffee Corners

Case Study • Alvaro Bretel, WARC Prize for MENA Strategy, Silver, 2019

Nescafé Dolce Gusto used an inspirational, personalised multi-channel campaign to grow sales, improve penetration and increase its cultural relevance in the Middle East.

Newby Classic Tea Collection

Case Study • Design Business Association, Silver, 2019

Newby, a classic tea collection, increased sales globally by redesigning its packaging to reflect it as the artefact of well-known philanthropist Nirma Sethia.

L'OR

Case Study • Design Business Association, Silver, 2019

L’Or, a coffee brand, redesigned its brand packaging to launch new aluminium capsules that rivaled in the UK.

Kenco

Case Study • Design Business Association, Silver, 2019

Kenco, a coffee brand, redesigned its brand packaging to show its authority as a coffee company and increase value growth in the UK.

Nescafé 3in1: University Pride

Case Study • Naila Fattouh, WARC Awards, Gold, Effective Content Strategy, 2019

Coffee brand Nescafé used TV, digital, outdoor and on-pack design to promote its single-serve Nescafé 3-in-1, following currency devaluation in Egypt.

Nescafé Dolce Gusto: Coffee Corners

Case Study • Alvaro Bretel, WARC Awards, Bronze, Effective Content Strategy, 2019

Nescafé Dolce Gusto used an inspirational, personalised multi-channel campaign to grow sales, improve penetration and increase its cultural relevance in the Middle East.

Ovaltine: Who Needs a Champion?

Case Study • Thuy Anh Nguyen, WARC Awards, Entrant, Effective Use of Brand Purpose, 2019

Nutritional malt drink brand Ovaltine took a multichannel approach to win over mums in Vietnam and turn them off the leading brand that championed 'champion children'.

Jacobs Douwe Egberts (Drinks and beverages, non-alcoholic)

Article • Euromonitor Profiles, February 2019

This Company Profile from Euromonitor provides key details and analysis of Jacobs Douwe Egberts.

Nescafé: Kickstart 2017

Case Study • Sumegha Rao, Jean Paul de Ponti, Heru Santoso, Krisnina Hanum, WARC Prize for Asian Strategy, Entrant, 2018

Coffee brand Nescafé used an innovative campaign in Indonesia to strengthen brand appeal and increase trial among youth in a cluttered category.

Nescafé: Creating a coffee-loving generation in a tea-drinking country

Case Study • Jitender Dabas, Ankit Vohra, WARC Prize for Asian Strategy, Entrant, 2018

Coffee brand Nescafé used a combination of radio and digital to increase consumption and grow sales of coffee among young Indians.

Etika Sdn Bhd: Wonda Brews Surprising Gift Boxes via Ezibox

Case Study • Dragons of Asia, Best Business To Business Or Trade Marketing Campaign, Bronze, Dragons of Malaysia, 2018

Wonda, a coffee brand, used Facebook to build buzz on its offering for loyal customers in Malaysia.