Article
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Euromonitor Strategy Briefings, July 2018
A regional overview of coffee in Asia Pacific, including an analysis of leading companies and brands, country snapshots and forecast projections for the category.
Article
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WARC Category Intelligence, March 2018
Global strategies, campaign updates and trends in the hot drinks category.
News
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10 December 2019
Luckin Coffee, the Chinese retailer that has found stratospheric growth with its physically-light, convenient delivery platform for urban consumers, advocates a strategy of heavily pursuing a core group of users.
Article
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Brian Carruthers, Event Reports, IPA EffWorks, October 2019
Luckin Coffee, a Chinese coffee firm, uses its customers data to cut costs, improve quality, and to inform marketing to focus on a convenience-focussed young urban audience.
Case Study
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Anish Appukuttan, Phuong Nguyen, WARC Media Awards, Entrant, Effective Use of Tech, 2019
Tea brand Lipton employed a data-driven targeting strategy, based on time of day, to drive awareness and penetration in Vietnam during the summer.
Case Study
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Mark Habergham, Rohit Mishra, Yiyao Zhang, Chanel Wee, WARC Media Awards, Entrant, Effective Channel Integration, 2019
Portioned coffee brand Nespresso used an approach that majored on mobile and personalisation to drive brand consideration and increase sales in Singapore.
Case Study
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Tangrams Strategy & Effectiveness Awards, Bronze, 2019
Ovaltine, a brand of milk flavouring product, drove brand mentions and ROI in Vietnam by launching a brand battle between itself and its competitor, MILO, advocating for child happiness against MILO's competitive attitude.
Case Study
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MMA Smarties, Silver, X (Global), 2019
Nescafé, an instant coffee brand, partnered with a famous virtual celebrity to create a campaign in which young Chinese consumers could unlock a personalised message by scanning Nescafé bottles.
News
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05 November 2019
Italian coffee brand Lavazza is replacing its current range of coffee capsules for home use with environmentally friendly ones, but its research indicates a degree of UK consumer confusion about what they can and can’t recycle.
Case Study
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MMA Smarties, Gold, EMEA, 2019
Nescafé, an instant coffee brand, successfully increased sales by developing a multi-channel campaign that relied on impulse purchasing through m-commerce during sporting events to deliver its annual promotion campaign in Turkey.
Case Study
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Account Planning Group - (UK), Bronze, 2019
Yorkshire Tea, a brand of black tea, increased its sales in a sharply declining category by engaging UK consumers with its brand values in a humorous and authentic way.
Opinion
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WARC, October 2019
Liliana Caimacan is head of global innovation at Tata Global Beverages. She tells WARC why the business is looking beyond the black tea category and how partners are helping develop new product ideas.
Case Study
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SABRE Awards, Asia-Pacific, IN2, Winner, 2019
Nescafe Dolce Gusto, the capsule coffee brand, created an Ideal Life brand ecosystem in China to stand out in a crowded coffee category.
News
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12 September 2019
Across Sinopec’s own convenience stores at approximately 27,000 gas stations in China is a new coffee brand called EasyJet, part of a category-expansion move by the state-owned refining, gas and petrochemical conglomerate.
Case Study
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SABRE Awards, Asia-Pacific, Superior Achievement in Brand-Building, Diamond, 2019
Horlicks, a sweet malted milk hot drink, connected with mothers in India by addressing the emotional needs of their university-bound children.
Case Study
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Vipasha Bhuptani, WARC Prize for Asian Strategy, Entrant, 2019
Red Label tea took the category's conventional messaging into a fresh space to improve brand consideration among Indian consumers and reverse declining sales.
Case Study
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Bea Alcala, Maffy Tamayo, Marianne de los Reyes, WARC Prize for Asian Strategy, Entrant, 2019
Premium coffee brand Nespresso used a social media, search and email marketing to drive revenue and e-commerce transactions in the Philippines.
Case Study
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Tin Le, Yen Tran, WARC Prize for Asian Strategy, Entrant, 2019
Milk flavouring product Ovaltine used an omnichannel strategy, based on putting its rival's advertising under the spotlight, to re-establish its brand credentials and boost sales in Vietnam.
Case Study
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Arindam Chatterjee, Sohini Das, WARC Prize for Asian Strategy, Entrant, 2019
Milo, the market leader in health food drinks in Malaysia, gained new consumers by positioning itself as a more nourishing energy option for school children than milk.
Opinion
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BrandIndex, September 2019
During August, chocolate malt drink Milo is the brand which has achieved the highest uplift in its Ad Awareness over the past month.
News
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26 August 2019
Honest Tea, the beverage manufacturer, is seeking to build its masterbrand as its portfolio extends well beyond the drink that is embedded in its name.
Article
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Stephen Whiteside, Event Reports, Owning Your Narrative: The Future of Media, June 2019
Honest Tea, the beverage manufacturer, is seeking to build its masterbrand as it extends into new categories and targets different consumer groups.
Case Study
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SABRE Awards, South Asia, Integrated Marketing, 2019
Horlicks, a malted milk drink brand, raised awareness of the issue of student suicides across India during exam season by launching PR and films that showed mothers the importance of mental nutrition, as well as physical.
Case Study
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MIXX Awards, Gold, Brand Advertising Campaign, 2019
Lipton, a tea brand, increased brand image scores in Turkey by silencing screens during prime time to encourage people to have face-to-face conversations over a cup of tea.
News
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11 July 2019
The coffee category is growing in traditionally tea-drinking India, as brands move into a space of younger consumers finding their beverage of choice.
